Welcome to the launch ofSurrey Police Beat

Chief Constable Mark Rowley

23 August 2011

23 August 2011

Agenda

• An introduction– Gavin Stephens, Chief Superintendent

• The benefits for neighbourhood policing– Roger Nield, Runnymede Inspector

• Key capabilities of the mobile app– Angus Fox, Director, Multizone Limited

• Questions• Refreshments• Opportunity for interviews / patrol

23 August 2011

Policing & Social Media

CommunicationCommunity Engagement

Operational Policing

Intelligence & Investigation

Internal Collaboration

23 August 2011

Putting policing in your pocket

• Access

• Influence

• Interventions

• Answers

Inspector Roger Nield

23 August 2011

Actually, there are two apps

Free download for the public Customisable Police app• Customisable by force,

district/borough• Informs community what we are doing

– Geo coded updates are sent via Twitter– People can use the public app or search the Internet and social

networks ‘nearby’ to find police activity

• Engagement with the public in this way saves officer time – One or two taps to update– Reinforces presence in the community, since many people see

what each officer is doing.

• Built in accountability– App is specifically registered to each officer– Officers and staff identified by initials and ID

• Built in Geocoding– Location is automatically added

• Huawei IDEOS Android and Apple iOS based phones for Surrey Police

• Easy to use app for iPhone• Improves policing transparency• Information about local officers• Sets crime in context with

interventions• A way for the busy public to tell

police their views & rate priorities• Diverts to local, non emergency

contact and online engagement points

23 August 2011

Customisable Police app

Huawei IDEOS, Android phone Ease of use for officers too!• Tap, tap and forget

– Replies managed by tasking• Cannot inadvertently send inappropriate

updates– Built in taxonomy from jargon to ‘Plain

English’ information updates– Built-in governance

• A normal part of work not an overhead– Culture shift in the team – A tool supporting objectives, not a novelty

• Addresses comments and criticism very quickly generating positive experience– Nipping things in the bud costs less– Positive comments about responsiveness

online

Angus Fox, Multizone

Social, collaboration, mobile software creation, and product management

23 August 2011

Why social and mobile now?

There has been a fundamental shift in how we communicate• For the first time ever, in January 2011, the use

of social media became the single biggest activity online in the UK, overtaking all other categories including ‘Entertainment’ – Experian

• The biggest applications by far in driving data usage on mobile phones in the UK are those using social media

• Communities are increasingly online and placed geographically – this is becoming how you access residents, businesses, and organisations

• “…just in the space of 12 months the way that people communicate with each other using social media has changed out of all proportion,” - Mary Curnock Cook CEO, Ucas, 20 August 2011

Mobile Phone Social Media Application challenges for UK Policing

• Transform service delivery within constrained budgets.

• Challenge the Notion that the Police need Secure expensive devices for everyone

• Use Real time social information networks to account for what officers are doing and engage with the public addressing criticism head-on and providing influence

• Use only open data, store everything in the open on public networks

• No data protection issues • No security issues

Free app download for the public• Easy to use app for iPhone• Improves policing transparency• Information about local officers• Sets crime in context with

interventions• A way for the busy public to tell police

their views & rate priorities• Diverts people to local, non

emergency contact and online engagement points

23 August 2011

23 August 2011

Surrey Police Beat

Public AppDirections to nearest

Police Station

Contact us

Web

email

Social

Phone

Your Neighbourhood

Priorities

Events

Team

Ratings

Suggestions

Surrey

Photos & Videos

Officers

Helicopters

Police Authority

Surrey Police

News

Live Runnymede Beat

Surrey Feed

Runnymede Feed

Live Map

Crime Chart

23 August 2011

Nearest Police Station

Contact us

• Subtle diversion towards self service

• Local numbers usually included in phone plans

Public replies to neighbourhood activity encouraged

Rating and voting on priorities

23 August 2011

Photos and Videos

• Tap to see Photos or Videos• Direction to existing content • No need to learn Flickr or

YouTube

23 August 2011

What does all this mean?The explosion of mobile access to local information changes everything

• Engagement provides Access and opportunity to Influence

• Answers provide value• Engagement saves officer time and

reinforces presence• Answers are amplified

inexpensively online in real-time• Governance is automatic, officers

cannot send inappropriate updates• Gives local officers access to the

same tools that the public already take for granted

App Development is only part of the picture for a successful live project

• Force readiness workshops, Level setting, culture shift

• Police app, Public app feasibility and development process

• Initial Runnymede rollout– Skills transfer– Willing and able audience– Culture shift– Best practices– All ranks and staff

Questions

Next Steps: • Repeating Runnymede in other boroughs/districts• Augmenting the applications as part of that process• Publishing an Android edition of the public application• Strong dialogue with many major UK police forces and

their stakeholder organisations about similar projects and expansion to BlackBerry smartphones

23 August 2011