MyStore Analytics Presentation for Offline Retailers
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MyStore Analytics offers bricks and mortar retailers key performance metrics of individual stores that underpin their sales. We measure KPI's like capture rate % of passersby, time spent in stores, and key loyalty information like regularity of visits and ratio of new customers to repeat. MyStore Analytics allows retailers to take the guesswork out how their visitors and are interacting with their stores allowing them to assess accurate the performance of staff, marketing campaigns, and changes in store.
Transcript of MyStore Analytics Presentation for Offline Retailers
Do you know your MyStore Scores?
MyStore scores yourStore Performance?
• MyStore Analytics measures the key performance metrics that underpin the sales output of your store.
• We give retailers easy to comprehend scores they can benchmark and improve against.
• Improved MyStore Scores = Increased sales.
MyStore Scoresare divided into 3 key Metric Areas.
• Visitor Performance
• Store Engagement
• Store Loyalty
Visitor PerformanceCapture Rate
• Capture Rate: is the % of people who pass your store and enter.
• Learn how to affect this metric by following your score.
• Is your marketing campaign or new window display working?
• Increased Capture Rate = Increased Sales.
Visitor PerformanceDaily Breakdown of Visitors & Passersby
• See when your visitors and passersby go up and down.
• Learn what days have most potential or when trends change.
• Increased Traffic Knowledge = Increased Sales.
Store EngagementDwell Time & Bounce Time
• See how long visitors are spending in your store.
• See how quickly they leave.
• Learn what makes them stay longer by following your score.
• Increased Dwell Time = Increased Sales.• Increased Bounce Time = Increased Sales.
Store LoyaltyLoyalty Score & Loyalty Ratio
• Loyalty Ratio: What is % of New to Repeat visitors.
• Loyalty Score: How many times visitors come daily, weekly, monthly.
• See how Marketing Campaigns effect loyalty.
• Are you building a business of loyal customers?
• Increased Loyalty = Increased Sales.
How it works?
• Wifi based system.
• Picks up Wifi Pings.
• Privacy is paramount as only mac address are read.
• Hugely accurate statistical sample.
Why get your MyStore Scores?
• Most accurate statistical data available. • Allows you to make fact based decisions.• Discover the real effect of your marketing campaigns.• Tells you what people do and not say.• Our scores focus management on issues that affect sales. • Allows retailers establish best practice over time by
improving their scores.
Calling All Retailers
• Whether you are a high street fashion store, an out of town electrical store, a busy restaurant, a cinema, or any business with visiting traffic MyStore Scores are important to you.
And the best bit $?
• Just plug in a router.
• Free installation & hardware.
• From €30 a week per store.
• Doesn’t get easier or more cost effective.
• So lets get you started in just a few days.
