Mystery Field “Nothing influences people more than a recommendation from a trusted friend” –Mark Zuckerburg

“Your most unhappy customers are your greatest source of learning” –Bill Gates

Overview Strategic function between product development and sales

Four components include product, price, promotion, and place

Finding strategic ways to bring it to market

Career Tracks Marketing responsibility positions include sports marketing, internet marketing, and non-profit marketing etc.

Positions include account director or supervisor, copy editor, and brand and product manager

Sales positions are as followed…Manufacturer’s Representative, direct consumer sales, corporate sales, and sales management

Skills Requires creativity, tenacity, energy, and organization

Also it would help being an analytical thinker and a good communicator

Another plus is being thick-skinned and motivated

Explore Field Ways to learn more about marketing and sales are from professional associations

Smart Brief, American Marketing Association, and Business Marketing Association all have websites that will give further information

There are also more resources available like Direct Marketing Association and marketinghire.com

Leaders and Surprising Fact Most food in advertising is inedible

Rich Silverstein originally hated the ad campaign “Got Milk”

The oldest example of sports marketing through sponsorship is Wimbledon ball official supplier, Slazenger (1902-2015)

Mary Kay Ash the founder of Mary Kay Cosmetics

George Wilkes, the inventor of eye candy

Andre’ Citroen, the inventor of the electric billboard