KEYWORD DESCRIPTORS

VERY SOCIAL AMBITIOUS HEALTH CONSCIOUS EXPENDABLE INCOME

INTERESTS & HOBBIES

SUPER GREEN SMOOTHIES BIKRAM YOGA INSTAGRAM BRUNCH COCKTAILS

THEMED PARTIES FASHION INDUSTRY EVENTS CELEBRITY GOSSIP #CLEANEATING

The only thing 27-year old Murray loves more than early morning yoga sessions, is late-night dance marathons at his favourite 90s club. But life’s not all espresso martinis and Madonna, during the week

Murray treats his body like the Palace of Versailles, and tries desperately hard to eat as green as possible,

even if that does mean refusing cake on office birthdays. His weekends are usually spent with friends, filled

with brunches, power walks and groggy Sunday mornings. He loves to splurge on nice things if he knows

they’re quality but rarely makes a decision without snapchatting at least three BFFs first.

ROUTES

The High Flyer

DEPOT ROUTE

Brisbane 222, 200

Sydney 333, L90, M52

Melbourne Tram 96, 16, 70

Perth Cat Blue, Cat Red, Bus 102, 37

MURRAY PERSONALITY

HOW THEY COMMUTE:

41.6 % DRIVING

36.8 % BUS/TRAM

30.8 % TRAIN

31.9 % WALKING

35% 37% 33% 47%

Designer labels improve image.

I like to stand out from the crowd.

At my best with a crowd of people.

Enjoy tough physical activity.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

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