KEYWORD DESCRIPTORS

WELL TRAVELLED EXPERIMENTAL ENVIRONMENTALLY CONSCIOUS CULTURED

INTERESTS & HOBBIES

ORGANIC ANYTHING RECYCLING COOKING BIKE RIDING TRAVELLING

VINTAGE CLOTHING ANTIQUES FAIR-TRADE COFFEE Q&A YOGA

Unlike other mothers her age, 34-year old Tory doesn’t dream of big backyards and people movers, but rather old-drip soy lattes and organic, allergy-free teethers. She adores the inner-city life she shares with

partner Paul, and couldn’t imagine driving to their favourite Asian fusion vegan restaurant. Tory and Paul

met while backpacking around India. Paul was inspired by Tory’s activism for environmental causes, and

Tory really dug Paul’s dreds. They’ve been inseparable ever since, and had their first child just last year. Tory

still doesn’t consider getting married a top priority, much to her mother's disappointment.

ROUTES

The High Flyer

DEPOT ROUTE

Sydney L90, M52, L38

Adelaide Bus 173, Glenelg Tram

Perth Bus 102, 37

TORY PERSONALITY

HOW THEY COMMUTE:

34.6 % DRIVING

30.8 % BUS/TRAM

30 % TRAIN

15 % WALKING

37% 32% 46% 39%

Low fat is a way of life.

I would describe myself as affluent.

I prefer the finer things in life.

Look for new experiences.

Source: Nielsen CMV S02, 2015, Australian Census 2011 ABS Data.

WHO ELSE CAN YOU REACH WITH TRANSIT ?

CREATIVE