Myntra Partner Portal..

Launching MyntLink

Winning by collaborating

Launching- MyntLinkLog on to http://partner.myntra.com

Objectives:Customer – Gain complete visibility into your shopper’s needs and behaviorCompetition – Gauge effectiveness of your brand on Myntra.comCollaboration – Building informational transparency and process efficiency

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MyntLink-Key Benefits

Self Help- Easy to use UI

Live Data feed- 24X7

Information Repository and Sharing

One stop shop for all partner transactions

Reduction of manual

maintenance/follow-ups

Partner Portal Launch

PO Fulfilment

Availability

Sell-through

BrandRanking

Live Sales & Stock

statements

MyntLink-Phase#1 (launched)PO fulfillment and gapsLive inwards tracking

Top Seller availability trackingProactive Replenishment

Fast Seller identificationDiscount optimization

Foster Healthy CompetitionRanking Trends

Live sales and stock statementsTop level business summary

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Reporting and Analytics- PO Fulfilment- Sell-thru- Availability- MyntRank, MyntScore

Best in Class Processes#1- Universal Stock Statement- PI to PO Automation- Markdown Management

Best in Class Processes#2- Commercial Management- Returns management

Phase-11 Phase-22 Phase-33

MyntLink-Roadmap

• Myntlink data is real time ?

– Yes, real time 24/7 with a lag of 1 hour

• How far in past can I dig ?

– Data is available for past 6 months

• Do I need to change the default password on first login?

– Yes, using the password change icon on home screen

• What is the average turn-around time for reports in MyntLink?

– Based on the network speed and server load, it can take between 10 sec to 2 mins

• Whom to contact if I have an issue?

– Please email with your query to: vmsoncall@myntra.com (Subject as: MyntLink Query-Brand Name)

FAQs

MyntLink

MyntLink-Login ScreenLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely

• Enter userid (pre-created)• Enter default password-> Need to change default password on first login• Contact us-> triggers an email to MyntLink Admin team• Help manual button is an online link to this ppt

MyntLink- Tool Introduction

BAMs

Default views/tables for high level business activity

monitoring (BAM)

PO Fulfillment, Availability, Sell-thru, MyntRank

REPORTs

Detailed SKU/style level reports providing raw data

PO Fulfillment, Availability, Sell-thru, MyntScore

MyntLink- Home Screen NOTE: Please wait for 1-2 minutes for all the 4 BAMs to upload and refresh completely

BAMsREPORTs

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3 4

5

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7

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A B C D

A

B

C

D

Go to home screen

Change password

Download user manualLogout

MyntLink- BAMs

• Provide quick snapshot of PO fulfillments in last 3 monthsPO Fulfillment

• Provide current availability snapshot by core/fashion and overallAvailability

• Provide overall STR and FPST for all inwards done post current season start date

Sell-thru

• Provide visibility of how brand is ranked in various ranking groups MyntRank

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NAME PURPOSE KEY METRICS

On-time Fill Rate-qtyTill Date Fill Rate-qty

SKU In-stock %

Sellthru Rate-STR%Fullprice Sellthru -FPST%

Net Revenue Rank

More Info: Helps to put additional filters to a BAM

MyntLink- REPORTs

• Provide detailed SKU level visibility of all POs approved in last 6 monthsPO Fulfillment

• Provide current availability snapshot at style levelAvailability

• Provide overall STR and FPST for all inwards done post current season start date at style level

Sell-thru

• Provide sku visibility of brand’s sales, stock metricsMyntScore

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7

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NAME PURPOSE

On-time Fill Rate-qtyTill Date Fill Rate-qty

SKU In-stock %

Sellthru Rate-STR%Fullprice Sellthru -FPST%

DOH, Growth, Sales, Stock etc

KEY METRICS

MyntLink Reports

MyntLink-PO Fulfillment ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely

• Click Report-> PO-fulfillment• Select product related filters as applicable• Select PO Approval Date ranges (last rolling 6 months)• Download Report-> • Granularity : Myntra SKU + Vendor article level

MyntLink-Availability ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely

• Click Report-> Availability• Select product related filters as applicable• Download Report• Granularity : Myntra Style + Vendor article level• Provides current availability (SKU instock) details

MyntLink-MyntScore ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely

• Click Report-> MyntScore• Select: Summary, Detailed or Daywise view as required• For day-wise, please select day-range not more than 16 days at a time• Live replica of original MyntScore weekly report

MyntLink-Sellthru ReportLog on to: http://partner.myntra.com NOTE: Wait for 30 seconds for screen to upload completely

• Click Report-> Sell Through• Select product related filters as applicable• Select: Myntra “stock Inward date rage” and “sale date range” for the same inwards• Granularity : Myntra Style + Vendor article level

Thank You

TOGETHER!