“Our core mission is to inspire change, innovation and the utilization of the powers of imagination and the mind” MyndPlay Limited, Sentinel House, 16 Harcourt Street, London, W1H 4AD - T: 0844 357 9725 - www.myndplay.com

Presentation 2015

Emotionally Controlled Media Solutions

Why MyndPlay?

MyndPlay is a next generation platform which combines revolutionary EEG brainwave technology and the medium of Video to create seamlessly interactive mind controlled experiences and content from movies and games to serious training and education, the system has been used by Blue Chip companies from HSBC, Volvo and Nissan to the Prison services, schools and the Military/Police, plus many more.

Video is now the media of choice for all communication, MyndPlay takes video to a whole new level by allowing emotional engagement; Video has the benefit of lower cost of production, faster turn-around and engagement, we never respond the same to animation as to real life; this makes MyndPlay unique to any other system; and more efficient.

Innovation: Since the original innovation of mind controlled video we have created 2 further innovations with more on the horizon. Due to the innovative nature of MyndPlay we have gained a reputation for fresh and new ideas and approaches and have innovated since in research, advertising, cinema and sports. MyndPlay innovates within multiple sectors aiming to disrupt the status quo. The innovation which will lead to ultimate success is the design of the platform which makes competitors partners and makes the general public content creators.

Development: MyndPlay started with a piece of software and now boasts a family of multiple software applications on desktop and mobile platforms. We also extended our offerings to include hardware, research tools, applications for disabled people and other products set to revolutionise large group audience research, cinema and sports training.

Emotionally Controlled Media Solutions

Partners and ProjectsBig Brands for Massive Credibility

In this industry there are no specialist service providers offering organisations, companies and brands a way to utilise the technology;

MyndPlay fill this gap by providing innovative ideas and clever solutions to a number of companies ranging from banks to Private security.

We have also provided expertise to the MET police, Australian Military , Boeing, Delta, Dove, Coca Cola and other reputable brands and organisations.

Emotionally Controlled Media Solutions

MyndPlay Applied (in Video)Click on video to start and feel free to Skip the first 35 seconds…it is to do With our video platform…

A Few articles from PSFK and our show reel from the past 12 months above.

http://www.psfk.com/2013/12/volvo-design-brain-response.html#!uqV4L

http://www.psfk.com/2013/01/neuroscience-advertising-trends.html

Emotionally Controlled Media Solutions

MyndPlay SolutionsMyndPlay Player

MyndPlayer was created to revolutionise brain training and interactive video; it is the world's first mind controlled media player and platform which connects your computer to your mind with dry sensor EEG (Electroencephalograph) Brainwave technology to allow users an engaging, innovative new level of interactivity by allowing you to control, interact with and direct video media or a movie using only the mind.

MyndPlay trains your mind to meditate and focus through stimulus/response training and provides you with detailed brainwave feedback and the tools to develop greater mental awareness and emotional control making it the ultimate brain entertainment, live experience and training platform.

MyndPlay is not just a media player but a platform designed to create seamlessly interactive experiences and content from movies to education; you can create custom solutions for events, schools, corporate environments, sports peak performance as well as movies, entertainment, mental health and advertising; MyndPlay has been designed for the Industry as well as the consumer.

Video is now the media of choice for all communication, MyndPlay takes video to a whole new level by allowing emotional engagement; Video has the benefit of lower cost of production, faster turn-around and engagement, we never respond the same to animation as to real life; this makes MyndPlay unique to any other system; and more efficient.

Emotionally Controlled Media Solutions

MyndPlay BrainBandXLBrain Tech for the consumer

The BrainBandXL was created in response to demand for a band headset that would be more comfortable and provide better quality connection than existing products; we designed the BBXL to be the first Bluetooth headset with rechargeable battery and replaceable sensors and parts. It was also the first headset to connect with mobile devices and allow researchers to get out of the lab and into the field.

The Bluetooth MyndPlay BrainBandXL is a consumer EEG headset which picks up the tiny electrical signals from the front of the brain (Brainwaves) and displays them onto your device allowing you to gain direct access into your mind and emotions; you can then train your brain whilst controlling movies, games, sports training apps and much more.

The MyndPlay BrainBand uses 2 dry sensors to detect raw brainwave activity as well as a user’s level of concentration (focus) and relaxation (meditation), the BBXL unit then transmits that information to the computer allowing you to control compatible applications.

The MyndPlay BrainBandXL has been designed for comfort and customisability the BrainBand has been modified to fit inside motor racing helmets, climbing gear, caps and golf visors among other wacky headgear, it is simple and robust.

Emotionally Controlled Media Solutions

MyndPlay ProResearch & Analysis Tool

MyndPlay Pro is an all in one EEG neurofeedback recording, reporting and analysis tool which also includes the revolutionary MyndPlay media player so you can now watch any video and record/view your brains reactions in real-time.

It was developed with the advertising and neuromarketing world in mind, traditionally it has been an expensive and arduous process, with MP Pro we can automate the reporting and management to make measuring the effectiveness of media faster, more effective and as automated as possible.

MP Pro can also be used to validate and compare training and therapy techniques, improve your performance by understanding your brain, behaviours and triggers; connect with your mind and take control with neurofeedback training to develop greater mental awareness (mindfulness) and emotional control.

MP Pro is being used in over 300 Universities and has been used for commercial and academic research projects including the BBC who used it to measure athletes, UCL who used it to measure pleasure and others who have used it in everything from how your mind is affected by speed to how our brain behaves during sleep. MyndPlay Pro is the most advanced and cost effective research tool on the market.

Emotionally Controlled Media Solutions

MyndPlay App StoreCentral Hub for Brainwave Content

Apps are the most important aspect of this technology, the applications are the experience for the user, these can be created for sale, free distribution or licensed to organisations. We currently have just over 50 apps and are growing fast. This is due to the fact we have opened up the platform for development.

Just a few content ideas:

Video Apps – 1-5 minute interactive live action games and entertainmentInteractive AdvertisingShort FilmsLearning enhancement appsSports Training Videos – i.e. developing your mental gameWellbeing and personal health Socially aware content, youth and children - how our emotions affect our decisionsInteractive Trailers for movies, products and video games

MyndPlay also has the facility to create viewer brainwave feedback logs offering content creators and film makers’ biofeedback data on the effects of the visual content.

Emotionally Controlled Media Solutions

MyndCreate PlatformInstant App Creation

MyndCreate has been designed to put the Power of Production into the hands of the consumer by offering a simple user interface and application to create and generate interactive content for the MyndPlay platform to sell or share online. MyndPlay recognise that the success of the technology is in the platform and application.

Of all the products we have created, MyndCreator is the most important for MyndPlay to succeed as a platform; the software package allows anyone with a video camera or basic production skills to create and share their own interactive content. We will have a consumer version which will allow apps to be generated and played only on the internal system, we will also have a professional version which will be licensed to companies wishing to create and sell content on our app store.

This product is also begin trialled in University as a means to create emotionally led interactive film, if all goes well we have an opportunity to turn it into a full MA course.

The MyndCreate Platform is currently in final stages of development and testing and will be ready for release soon.

Emotionally Controlled Media Solutions

Ready for releaseFinal stages of Development

MyndPlay VR Experience: The Occulus VR headset was voted the best gadget of the decade by Wired magazine and is set to take the Virtual Reality world by storm, at MyndPlay we have integrated our EEG headset into the Occulus to allow brainwave monitoring, we then created a virtual theatre and incorporated the MyndPlay engine to allow people to play truly immersive mind controlled video, this would be another world first for MyndPlay.

This app would be sold separately on the Occulus app store and a custom headset attachment solution will be devised to complement it.

MyndVisualiser: This new app was built upon request of the British Olympic Association, it allows you to measure and visualise the brainwaves of 2 people as they perform stunts, you can also playback your brainwaves and sync them with your phones video; this would allow us to offer a quality free app.

MyndPlay Android: This unique mobile based application allows hundreds or thousands of viewers to watch an interactive movie or play an interactive game on their Android devices, we are already available for iOS so this allows us to extend our market across the 2 core mobile platforms with videos being charged as in app purchases.

Emotionally Controlled Media Solutions

THANK YOUFor your time and consideration