MYCV-FEB

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Key Skills Profile Summary A multi-cultural professional with over 25 years of commendable success in Teaching & Training, Research & Development, Knowledge Management and Business Development Currently associated with AL Baha University, Al Baha, Saudi Arabia as Professor (Marketing) A keen planner & implementer with track record of implementing operational policies/norms, systems & controls, motivational schemes & education standards during the career span; Dedicated leader with proficiency in managing the administrative activities entailing, faculty appraisal/training and upholding of the institutions motto A top-grade Professor having guided market research, project formulation, operation, revenue optimization, innovations and learner-centric pedagogy Highly creative educationist and training conceptualist with proven track record of successfully assisting in the completion of two funded research projects related to Marketing Management Successfully conferred upon fifty three research papers in various conferences conducted by IIMs and other academic institutes Exercises judgment within generally defined practices in selecting methods & techniques for obtaining solutions; effective communicator with excellent relationship management skills and strong analytical, problem solving & organizational skills Career Timeline (Recent 5) KAMESWARA RAO PORANKI Professor - Marketing Professor/HOD/Dean Industry Preference: Education +966-555976429 [email protected]/[email protected] Skype ID: Self-Training & Empowerment General Administration Strategic Planning Training & Development Teaching Research & Development Publications Student Counseling

Transcript of MYCV-FEB

Page 1: MYCV-FEB

Key Skills Profile SummaryA multi-cultural professional with over 25 years of commendable success in Teaching & Training, Research & Development, Knowledge Management and Business DevelopmentCurrently associated with AL Baha University, Al Baha, Saudi Arabia as Professor (Marketing) A keen planner & implementer with track record of implementing operational policies/norms, systems & controls, motivational schemes & education standards during the career span;Dedicated leader with proficiency in managing the administrative activities entailing, faculty appraisal/training and upholding of the institutions mottoA top-grade Professor having guided market research, project formulation, operation, revenue optimization, innovations and learner-centric pedagogyHighly creative educationist and training conceptualist with proven track record of successfully assisting in the completion of two funded research projects related to Marketing ManagementSuccessfully conferred upon fifty three research papers in various conferences conducted by IIMs and other academic institutesExercises judgment within generally defined practices in selecting methods & techniques for obtaining solutions; effective communicator with excellent relationship management skills and strong analytical, problem solving & organizational skills

Career Timeline (Recent 5)

KAMESWARA RAO PORANKI

Professor - Marketing

Professor/HOD/Dean

Industry Preference: Education

+966-555976429 [email protected]/[email protected] Skype ID: kamesh543

Self-Training & Empowerment

General Administration

Strategic Planning

Training & Development

Teaching

Research & Development

Publications

Student Counseling

General Administration

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Soft Skills

Work Experience

Since Oct’13 AL Baha University, Al Baha, Saudi Arabia as Professor (Marketing)Apr’13-Oct’13 Agni School of Business Excellence, Dindigul, Madurai, India as Professor & DirectorJan’12-Jan’13 Srinivasa Institute of Management Studies, Vizag, AP, India as Professor& DirectorJul’10-Sep’11 Viswanadha Business School, Visakhapatnam, India as Professor & DirectorApr’07-Jul’10 Kalasalingam University, Krishnankoil, Near Madurai, Tamil Nadu as Professor & HOD

Key Result Areas:Developing different types of income generating projects and products Designing Formative and Summative Evaluation Strategies going beyond the ‘CCA’ Exposure in International and National Accreditations like (AACSB/NAAC/NBA) Institutional Effectiveness & Quality Assurance Processes and Bridging Skill Gap in StudentsProviding the clarity of concepts to the students on topics such as: Marketing Management, Logistics & Supply Chain Management, Consumer Behaviour, International Marketing Management, International Business and so onSpearheading overall all academic and administrative responsibilities Conducting research in specialization and publishing of findings in scholarly journals or conference proceedingsMaking students aware about what is happening in the business industryDrafting curriculum; developing instructional methods and content for educational, vocational or student activity programs; serving in faculty committees, dealing with matters like curriculum planning

Viswanadha Business School as Professor & Director

Agni School of Business Excellence as Professor & Director

Kalasalingam University as Professor & HOD

Srinivasa Institute of Management Studies as Professor & Director

AL Baha University as Professor Marketing

Change Agent

Collaborator

Communicator

Motivator

Planner

Apr’07-Jul’10

Jul’10-Sep’11

Jan’12-Jan’13

Apr’13-Oct’13

Since Oct’13

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and degree requirementsPerforming a variety of administrative duties and implementing operational plans for ensuring the smooth running of the organization; providing leadership to teaching and administrative staff ensuring high quality of teachingReviewing the pre-set educational goals, objectives, classroom instructional programs, establishing academic and other performance objectivesTutoring students by planning, preparing & presenting lessons, also preparing exercises, questionnaires & assignments for students at various levels

Highlights:Successfully organized events like International Conference on ‘Globalization and Consumer protection” for at Kalasalingam University as Conference Chair in January 28th&29th, 2010 Prepared the training programme calendar; facilitated programme design document in the year 2009Liaised and negotiated with the trainers and ensured that the curriculum was presented as well as dispersed to the participants in the best possible mannerWon Best Faculty Award in the year 2010 for best teaching performance at Kalasalingam UniversityAssisted in the completion of two funded research projects related to Marketing Management at Kalasalingam University

Previous ExperienceJun’05-Apr’07 VIT University, Vellore, Tamil Nadu as Assistant ProfessorHighlights:

Evaluated and assisted in the:o Quality of the exam papers as a ‘Proctor’ at VIT-University & member of the Moderation committee o Progress of many PhD Scholars as a Doctoral committee member, VIT-University, Vellore &

Satyabama University, Chennaio Annual Examinations for the VIT-Business School and VIT-University as an Additional Chief

Superintendent

Sep’03-Jun’05 ICFAI University, Hyderabad as Coordinator (Associate Professor)Mar’02-Sep’03 GBR College (PG Courses), location as Associate Professor and HODSep’99-Mar’02 Samata Degree and PG College, location as Senior LecturerSep’97-Sep’99 Rajiv Gandhi Institute of PG Studies, location as LecturerAug’95-Sep’97 Samata Degree and PG College, location as LecturerOct’94-Aug’95 Shriram Investments Ltd, Vijayawada, India as Business Development ManagerOct’92-Oct’94 HICO Products Ltd. Bangalore, Karnataka, India as Senior Sales OfficerJun’88-Jun’89 JB Chemicals & Pharmaceuticals Ltd, Srikakulam, AP, India as Professional Service

Representative

TrainingsParticipated in:

o ‘Statistical Methods for Research' Sponsored by Kalasalingam University, Anand Nagar, Krishnankoil-626190, India in May’09

o ‘Entrepreneurship Awareness Camp' Sponsored by Ministry of Science & Technology, Govt. of India (Andhra University) in Nov’91

o Rotary Youth Leadership Award Camp’ held at Sainik School, Korukonda, Andhra Pradesh, India Experienced:

o Specialized Managerial Training course in ‘Advertising & Salesmanship' conducted by Small Industries Service Institute, Vizag, Ministry of Industry, Govt. of India. (Andhra University Campus, Visakhapatnam). Date:- 10-12-1991 to 14-12-1991

o “Induction Training Program for Management Faculty” Sponsored by AICTE-All India Council for Technical Education-New Delhi& Andhra University, Visakhapatnam, India in Mar’1996

o “Personal Quality & Effectiveness and Career Development” conducted by Stony Carter Consultants (P) Ltd., Hyderabad in Aug’02

o FDP conducted by VIT’s Academic Staff College during June,2005 and by Sairam Engineering College, Chennai in 2006

MembershipsLife member in ‘Indian Society for Technical Education’ (ISTD), New Delhi(Training House, New Mehrauli Road, B-41, Qutab Institutional Area, New Delhi, Delhi 110016Member in ‘AIMS International, USA (12436 FM 1960 W. Pmb #140, Houston, TX 77065, USA)

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CertificationNCC ‘C’ Certification with Senior Under Officer Rank in the year 1988

Extracurricular ActivityRepresented Andhra Pradesh NCC contingent as 'Best Cadet' in the annual Republic Day parade & Prime Minister's Rally held at New Delhi in 1987

EducationPhD in Business Management (Marketing of Financial Services) from Andhra University, Visakhapatnam, AP, India(Thesis: My PhD title: Performance evaluation of co-operative central Banks in Andhra Pradesh in the liberalized Context– A case study of East Godavari District)MBA (Marketing Management) from Andhra University, Visakhapatnam, AP in 1992B.Sc. (MPC) from name of the institute, location, Andhra University, Vishakhapatnam in 1988NET (Business Management) qualified by UGC, Hyderabad in 1996

Personal DetailsDate of Birth: 25th August 1964Languages Known: English, Hindi, Telugu and TamilMailing Address: Al Baha University, Al-Aqiq Campus, Al Baha Province, Saudi Arabia(Refer to Annexure for Other Details)

ANNEXUREResearch ProjectsFunded Research Projects CompletedYear of Funding: 2009-10Sponsoring Organization: IIPA, New DelhiTitle of Project: Measurement of Service Quality in Railways and Hospitals with Special

Reference to Tamil Nadu and KeralaAmount of Grant (In Lacks):Rs.3, 82,000/-Co-Principal Investigator: Dr.P.C.S. RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TN

Funded Research Projects CompletedYear of Funding: 2010-12Sponsoring Organization: DSIR, New DelhiTitle of Project: Technology propagation & development of microenterprises by shg womenAmount of Grant (In Lacks): Rs.12, 80,000/Co-Principal Investigator: Dr. PCS RAJARAM, Asst. Professor, Kalasalingam University, Krishnankoil, TNGrant Received; to organize International Conference on ‘Globalization and Consumer protection” sponsored by IIPA, New Delhi at Kalasalingam University in the capacity of organizing chairGrant Received Rs.1, 50,000/

PhD Thesis Examiner: evaluated 4 PhD Thesis and Board Member for many PhD Viva-Voce Examinations for Anna University & Satabama University, Chennai

Latest PhD Thesis Evaluations:Name of the PhD Scholar University/ DateMr. Govindaraj, RES/Ph.D/Eval/ Regd.No.5704 MS University-01/03/2014Ms.R Deepa Anna University-19/03/2012Mr.G Natarajan Anna University-21/09/2011Mr.S Panchapakesan PRIST University-28/03/2015(PRIST/COE/Ph.D/Thes.Eval/Mar-2015/001)

PhD Viva-Voce ExaminerName of the PhD Scholar University/ Date

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Ms.R.Deepa Anna University, Coimbatore/ 19/03/2012Mr.G.Natarajan Anna University, Coimbatore/ 21/09/2011

Ph. D Doctoral Committee MemberName of the PhD Scholar University/ Date Mr. S.R. Alphonse Raj Sathyabama University, Chennai 13/03/2010Mrs. Jyothi Sathyabama University, Chennai 06/06/2009Project Director of a Research Centre: Since Mar’10 as a Project Director for the Research Centre for Consumerism at Kalasalingam University

Industry and Institution InterfaceVisited various industries at Bangalore and Chennai and Coordinating with placement activities as a Director(Corporate Relations)Organized an Admission Programs at Chennai to attract potential students to Kalasalingam University

Latest Publications in International Journals with Impact Factors:Kameswara Rao Poranki (2016) "Retailing and Store Brand Purchase Intention by Word-of-Mouth Of Consumers in India " published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:10, February 2016; Page 112-119 with Impact Factor = 5.38

Link To Download:https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4651&path%5B%5D=pdf

Kameswara Rao Poranki (2016)& Mohammed AbulKhair " Dynamic Consumer Influences on Soft Drinks Market in India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:09, February 2016; Page 120-126 with Impact Factor = 5.38

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4655&path%5B%5D=pdf

Kameswara Rao Poranki (2016) "Supply Chain Management of Retailers of Bangalore, India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:09, January 2016; Page 168-173 with Impact Factor = 5.38

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4615&path%5B%5D=pdf

Kameswara Rao Poranki (2016) "Assessment of Marketing Mix Components of Service on Bank Customers of State Bank of Hyderabad, Andhra Pradesh, India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:09, January 2016; Page 96-105 with Impact Factor = 5.38

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4591&path%5B%5D=pdf

Kameswara Rao Poranki (2015) "The Dimensions of Customer Satisfaction of Aavin Milk in Hyderabad, India' published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:02, June 2015; Page 156-164 with Impact Factor = 3.951

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4017&path%5B%5D=pdf

Kameswara Rao Poranki (2015) "Dynamics of Perception of Potential Investors in Visakhapatnam, India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:02, June 2015; Page 165-173 with Impact Factor = 3.951

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=4020&path%5B%5D=pdf

Kameswara Rao Poranki (2015) "The Impact of Brand Awareness on Customer Satisfaction: A Case Study of Godfrey Phillips India Limited, India' published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 05, Number:01, May

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2015; Page 38-44 with Impact Factor = 3.951Link to download: : https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3915&path%5B%5D=pdf

Kameswara Rao Poranki (2015) "The Intricacies of Consumer Perception and Behaviour of Consumers of Cosmetics in India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 01, Number: 1, May 2015; Page 29-34 with Impact Factor = 3.951

Link to Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3943&path%5B%5D=pdf

Kameswara Rao Poranki (2015)"Measurement of Customer Satisfaction through Quality of Service in the Banks of India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 12, April 2015; Page 29-34 with Impact Factor = 3.951Kameswara Rao Poranki (2015)"Measurement of Customer Satisfaction through Quality of Service in the Banks of India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 12, April 2015; Page 29-34 with Impact Factor = 3.951

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3840&path%5B%5D=pdf

Kameswara Rao Poranki (2015) "Entrepreneurial Growth Strategy in Small Businesses in India" published by Research Journal of Social Science & Management (RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume:04, Number:12, April 2015;Page 99-105 with an Impact Factor = 3.951

Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3862&path%5B%5D=pdf

Kameswara Rao Poranki (2015) & Asif Perwej "Assessment of the Employees Effectiveness through Training and Development at Hyundai Motors India Ltd" published by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04, Number: 11, March 2015; Page 194-202 with Impact Factor = 3.951

Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3803&path%5B%5D=pdf

Kameswara Rao Poranki (2015) & Yusuf Perwej & Nikhat Akhtar "Integration of SCM and ERP for Competitive Advantage" published by Research Journal of Science & IT Management(RJSITM) An International Journal of Singapore bearing ISSN: 2251-1563 in www.theinternationaljournal.org- TIJRP, 51, Gold hill

Plaza, Singapore- Volume: 04, Number: 05, March, 2015; Page:17-24 with Impact Factor = 3.301Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=download&path%5B%5D=3813&path%5B%5D=pdf

Kameswara Rao Poranki (2015) & Muktar Yahia Ahmed Gumaa & Asif Perwej "Assessment of Brand Preference in the Indian Mobile Phones Market" published Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 10, February 2015; Page 128-136 with Impact Factor = 3.951

Link to Download: https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3692&path%5B%5D=pdf

Kameswara Rao Poranki (2015) & Asif Perwej & Nikhat Akhtar " The Role of IT- Enabled Supply Chains on the Indian FMCG Market " published by Research Journal of Science & IT Management(RJSITM) An International Journal of Singapore bearing ISSN: 2251-1563 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 04, February 2015; Page 83-91with Impact Factor = 3.301

Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=download&path%5B%5D=3718&path%5B%5D=pdf

Kameswara Rao Poranki (2015) & Elrayah Mohammed Ishag Osman & Ashraf Mohammed Saad Eldeen "The Brand Equity- A Case Study of Saint-Gobain Glass India Ltd " published by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore -Volume: 04,

Number: 09, January 2015; Page 349-357 with Impact Factor =3.951Link To Download: https://www.theinternationaljournal.org/ojs/index.php?

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journal=tij&page=article&op=download&path%5B%5D=3645&path%5B%5D=pdfKameswara Rao Poranki (2015) & Yusuf Perwej & Asif Perwej "The Level of Customer Satisfaction related to GSM in India " published by Research Journal of Science & IT Management(RJSITM) An International Journal of Singapore bearing ISSN: 2251-1563 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore- Volume: 04, Number: 03, January 2015 Page 29-36 with Impact Factor = 3.301

Link To Download: https://www.theinternationaljournal.org/ojs/index.php?journal=rjitsm&page=article&op=download&path%5B%5D=3615&path%5B%5D=pdf

Kameswara Rao Poranki (2014) & Asif Perwej "The buying Attitudes of Consumers of Cosmetic Products in Saudi Arabia" published by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org- TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 08, December 2014 Page 138-145 with Impact Factor = 3.951

Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3531&path%5B%5D=pdf

Kameswara Rao Poranki (2014) & Asif Perwej "The Utility of Information Technology in Marketing at Saudi Arabia" published by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-Volume: 04, Number: 08, December 2014 Page 161-167 with Impact Factor = 3.951

Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=3537&path%5B%5D=pdf

Kameswara Rao Poranki (2014) & Mohammed AbulKhair & Abdulaziz Khalid Alotaibi "Competitive trends and Satisfaction levels of Customers of white goods in India" published by Research Journal of Social Science & Management(RJSSM) An International Journal of Singapore bearing ISSN:2251-1571 in www.theinternationaljournal.org-TIJRP, 51, Gold hill Plaza, Singapore-Volume: 03,

Number: 12, April 2014 Page 78-87 with Impact Factor = 3.951Link to Download:https://www.theinternationaljournal.org/ojs/index.php?journal=tij&page=article&op=download&path%5B%5D=2809&path%5B%5D=pdf

Kameswara Rao Poranki (2014) & Abdulbaset Hasouneh "Preferences Towards Male Deodorants Consumers and Retailers in Saudi Arabia" published by International Journal of Current Research(IJCR) An International Journal of USA bearing ISSN: 0975-833X available online at http://www.journalcra.com-Volume:6, Issue:04, pp.6420-6427, April, 2014 Impact Factor =0.1503

Link To Download: http://www.journalcra.com/sites/default/files/5306.pdfKameswara Rao Poranki & D.N.Naveen Kumar (2011), “Brand Preferences of Customers in Indian Passenger Car Market” published by JS International Journal of Commerce, bearing the ISSN: 2231-377X and VOLUME-1 ISSUE-2 AUGUST, 2011, Pp: 97-102Kameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade” published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197- Vol.I, NO.I, January-2010 Pp: 21-23, of Kalasalingam University, Krishnankoil- 626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2010), Impact of Marketing on Consumers in today’s Context” published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 208-209, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu” published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 427, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2010), “Role of Corporate Social Responsibility in Consumer Protection” published by SNAMS Publishing House, Limited, Chennai, an International Edited Book on Consumer Protection and Globalization bearing ISBN 9788190667197-Vol.I, NO.I, January-2010 Pp: 482-483, of Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2009) & Venugopal, “Perceptual Factor in Quality of Work Life of Indian Employees” published by PARADIGM a Research Journal of IMT bearing ISSN 0971-8907-Vol.XIII, NO.I, January-June 2009 Pp: 104-109, of IMT-Ghaziabad, Raj Nagar, Ghaziabad (U.P)-201002, India.Kameswara Rao Poranki (2008), “The Measurement of Job Satisfaction of Advisors-A Case Study of Reliance Life Insurance” published by AIMS International, an International Edited Book on Modern and Ancient Management: Directions for Future Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 383-386 of AIMS International, 11659 Jones Road, Pmb 207 Houston, TX 77070, USAKameswara Rao Poranki (2008), “An Analysis of Advertising Appeal of Hyundai Motors, Chennai” published by AIMS International, an International Edited Book on Modern and Ancient Management:

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Directions for Future Management Thought-Vol.VI, NO.VI, December 28-31, 2008 Pp: 468-471 of AIMS International, 11659 J ones Road, Pmb 207 Houston, TX 77070, USAKameswara Rao Poranki & N.R.V.Pabhu (2008), “Customer Satisfaction-Online Trading” published by SCMS JOURNAL OF INDIAN MANAGEMENT a Research Journal listed in Cabell’s directory bearing ISSN 0973-3167-Vol.V, NO.IV, December 2008 Pp: 53-63, of SCMS-Cochin, Aluva, 683106, Kochi, Kerala, India.Kameswara Rao Poranki (2008), “Perceptual Factors in QWL of Indian Employees” published by SONA GLOBAL MANAGEMENT REVIEW A Research Journal listed in Ulrich International directory bearing ISSN 0973-9947-Vol.3 NO.1, November 2008 Pp: 66-73 of SONA SCHOOL OF MANAGEMENT, Salem-636005, Tami Nadu, IndiaKameswara Rao Poranki (2008) & A.Chandra Mohan- “Perceptual Factors in Quality of Work Life of Indian Employees” published by MANAGEMENT AND LABOUR STUDIES a Quarterly Research Journal devoted to contemporary issues-Vol.33 NO.3, August 2008 Pp: 373-383. XLRI- Circuit House Area (East) Jamshedpur-831035, Jharkhand, India.Kameswara Rao Poranki (2008) & N.R.V.Prabhu- “The Retail Investors Perception towards investment in the Liberalized era” published by GYAN MANAGEMENT International bi-annual Research Journal-Vol.1 NO.2 July-December 2007 Pp: 68-86. Gian Jyoti Institute of Management & Technology, Phase-2, Mohali, Punjab, IndiaKameswara Rao Poranki (2008) & N.R.V.Prabhu- “Motivational Level among MBA students for Entrepreneurship” published by SAJOSPS RESEARCH JOURNAL –Vol.8 NO.2 January-June 2008 which is an International Journal of Research, Jay’s Nest, M.G.Road, Adoor-691523 Kerala, India. Kameswara Rao Poranki (2008) & N.R.V.Prabhu"The Marvels of Job Satisfaction: A Case of HDFC" IES Anvesha- A Journal of IES Management College & Research Centre Vol.1. No.1 Janualry-June,2008 Pp:70-78 by Ies management college & research centre, Indian education society's Management College & Research Centre, Vishwakarma, M.D.Lotlikar Vidya Sankul, OPP.Lilavathi Hospital, Bandra Reclamation, Bandra (W) MUMBAI-400050Kameswara Rao Poranki (2008) “Global Supply Chain Strategies and their impact on the Indian Market” a Research Paper Published in TECNIA Journal of Management Studies, Vol:2: No:2, October-March 2008, 1-09pp. Published by TECNIA Institute of Advanced Studies, Rohini, Delhi, India.Kameswara Rao Poranki (2008), “New Supply Chain Dimensions of an Indian Company: A Case Study” a Research Paper Published in SMART Journal of Business Management Studies, Vol4: No: 1. January-June 2008, 37-41pp. Published by Bharathidasan University, Trichy, IndiaKameswara Rao Poranki (2007), “The True Marketing Strategies for Indian Higher Education” a Research Paper Published in PCTE Journal of Business Management, Vol.I: 4: No: 2, July-December 2007, 20-32pp. Published by Punjab College of Technical Education, Ludhiana-142012 (Punjab), India.Kameswara Rao Poranki (2007), “Challenges of Supply Chain Management for the Indian Industries” a Research Paper Published in Bi-annual Journal of Management and Information Technology, PRAGYAAN Vol5: issue 1. April 2007, 10-18pp. Published by Institute of Management Studies, Dehradun, India.Kameswara Rao Poranki (2007), “The Impact of RFID in Supply Chain Management” a Research Paper Published in GITAM Journal of Management Vol.5; No: 3, July-Sept 2007 148-163pp. Published by GITAM, Visakhapatnam, Andhra Pradesh, IndiaKameswara Rao Poranki (2007), “Strategic Knowledge Measurement” a Research Paper Published in SCMS International Journal of Indian Management, Cochin Vol. IV, Number-II, April-June 2007 Page No: 05-17. Published by SCMS Cochin, Kerala, India.Kameswara Rao Poranki (2007), “Supply Chains and Channel Conflicts-Lessons to Indian Companies “a Paper Published in Punjab Journal of Business Studies, Vol.2, No: 2, October-March 2007 Page No: 143-152. Published by Mata Gujri College, Fatehgarh Sahib (Punjab), India.Kameswara Rao Poranki (2007), “Emerging Trends in Retailing in India” a Paper Published in M-Infiniti Management Journal, refereed Journal (International) Vol.1.No.2 March 2007. Published by SAI RAM ENGINEERING COLLEGE, Chennai, India.Kameswara Rao Poranki (2006), “HR’s Strategic Role in Building social Capital” a Paper published in a M-Infiniti Management Journal, refereed Journal (International) Vol.1.No.1 April-September 2006. Published by SAI RAM ENGINEERING COLLEGE, Chennai, India.Kameswara Rao Poranki (2006), “Designing Supply Chain in E-Business Scenario” VISION Journal of Management in VOL-1, 47-52pp 2006. Published by School of Management Sciences Bengal Engineering and Science University, Shibpur, Howrah-711103, India.Kameswara Rao Poranki (2006), “Attributes of Logistics Growth in India” VISION Journal of Management in 27-33pp-2006. Published by School of Management Sciences Bengal Engineering and Science University, Shibpur, Howrah-711103, IndiaKameswara Rao Poranki (2006), “The Role of Logistics in Rural Marketing” The Economic Challenger” October-December2006, Issue-33, 51-54pp. Published by “The Economic Challenger”, Ajmer, Rajastan, India.Kameswara Rao Poranki (2006), “Strategic importance of Logistics and Supply Chain Management” a paper published in AJBMR- Vol. 1 No. 2. October 2006 issue. Published by ACRM Journal of Business

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and Management Acharya Institute of Management & Sciences, AIMS, I stage, I Cross, Peenya, Bangalore-58.Kameswara Rao Poranki (2005), “What they don’t teach in B-Schools” a paper published in the Journal on Management of NDIM. Published in a bi-annual referred journal of “New Delhi Institute of Management”, New Delhi (Jan-June,2005)Kameswara Rao Poranki (2004), “Research Abstract of my PhD” published in the GITAM Journal of Management Published by GITAM Visakhapatnam, India

Text Books PublishedA text Book on ‘International Marketing Research’ published in the year 2011 by Excel Books Publishers, New Delhio By P Kameswara Rao, N R V Prabhu, ISBN: 978-81-7446-908-3 Rs. 395 pp. 528o Click the Link to buy:

http://www.amazon.com/International-Marketing-Research-Text-Cases-ebook/dp/B00BI1G6E4/ref=sr_1_2?s=books&ie=UTF8&qid=1424320995&sr=1-2&keywords=kameswara+rao

Managerial Behavior and Effectivenesso E Ananda Raja, N R V Prabhu, P Kameswara Raoo Published by Excel Books (2010-11-19)// ISBN 10: 8174468765 / ISBN 13: 9788174468765

Click the Link to buy: http://www.amazon.com/Managerial-Behaviour-Effectiveness-Ananda-aja/dp/8174468765/ref=sr_1_fkmr0_2?s=books&ie=UTF8&qid=1424321197&sr=1-2-fkmr0&keywords=Managerial+Behavior+and+Effectiveness+by+E+Ananda+Raja%2C+N+R+V+Prabhu%2C+P+Kameswara+Rao

A Text Book on “HRD” published in the year 2007 by TRIAD Publishers, Chennai, India

Research Papers Presented & Published in Conference SouvenirsKameswara Rao Poranki (2010), Analysis of Ethical Consumerism in Ethical Trade a paper presented at an International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2010), Impact of Marketing on Consumers in today’s Context” a paper presented at an International Conference on Consumer Protection and Globalization on January,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2010), A Study on Service Quality in Cooperative Bank, Surandai, Tamil Nadu” a paper presented at an International Conference on Consumer Protection and Globalization onJanuary,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2010), “Role of Corporate Social Responsibility in Consumer Protection” a paper presented at an International Conference on Consumer Protection and Globalization onJanuary,2010 at Kalasalingam University, Krishnankoil-626190, Virudhunagar Dist.., Near Madurai, Tamil Nadu, IndiaKameswara Rao Poranki (2009) ‘World’s Financial Crisis and the Solutions by Future Business Managers’ a paper presented at an International Conference on ‘Seventh AIMS International Conference on Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009.Kameswara Rao Poranki (2009) ‘Global Economic Crisis and Lessons for the students of Business Administration’ a paper presented at an International Conference on ‘Seventh AIMS International Conference on Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009Kameswara Rao Poranki (2009) ‘Global Dimensions of Human Resource and its Impact’ a paper presented at an International Conference on ‘Seventh AIMS International Conference on Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009Kameswara Rao Poranki (2009) ‘Corporate Social Responsibility and Global Economic Crisis’ a paper presented at an International Conference on ‘Seventh AIMS International Conference on Management (AIMS-7)’ organized by AIMS International & IIMB, Bangalore, Karnataka, India on 20-23, October 2009Kameswara Rao Poranki (2009) ‘Role of Ethics and Social Responsibility in Consumer Marketing’ a paper presented at a National Conference on ‘Emerging Strategies and Practices in Management to Address Global Economic Crisis’ organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009Kameswara Rao Poranki (2009) ‘Role of Marketing in the Banking Sectors’ a paper presented at a National Conference on ‘Emerging Strategies and Practices in Management to Address Global Economic Crisis’ organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009Kameswara Rao Poranki (2008)‘The Developing Countries' Priorities For Negotiations at the WTO’ a

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paper presented at an International Seminar on ‘WTO Research’ organized by the Indian Institute of Management Kozhikode I.I.M Campus, Calicut - 673 570 Kerala INDIA on 26-27th December 2008Kameswara Rao Poranki(2008) ‘South Asian Regional Trade Agreements a Special focus on India’ a paper presented at an International Seminar on ‘WTO Research’ organized by the Indian Institute of Management Kozhikode, I.I.M Campus, Calicut - 673 570 Kerala INDIA on 26-27th December 2008.Kameswara Rao Poranki (2008) ‘The Analysis of advertising appeal of Hyundai motors, Chennai’ a Research Paper presented at a Sixth International Seminar on ‘Modern and Ancient management’ organized by the AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th December 2008Kameswara Rao Poranki (2008) ‘The Measurement of Job Satisfaction of Advisors-A Case study of Reliance Life Insurance a Research Paper presented at a Sixth International Seminar on ‘Modern and Ancient management’ organized by the AIMS INTERNATIONAL & IBA, New Delhi, India on 28-31th December 2008Kameswara Rao Poranki (2008) ‘The Latest Trends in Organized Retailing in India’ a paper presented at a National Level Seminar on ‘Emerging Trends in Retail Management’ organized by the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008Kameswara Rao Poranki (2008) ‘The Latest Trends in Organized Retailing in India’ a paper presented at a National Level Seminar on ‘Emerging Trends in Retail Management’ organized by the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008Kameswara Rao Poranki (2008) ‘A comparative study between large organized food and grocery retailers in India’ a paper presented at a National Level Seminar on ‘Emerging Trends in Retail Management’ organized by the Faculty of Management, HR & Commerce, Sri Chandrasekharendra Saraswathi Viswa Maha vidyalaya, SCSVMV University, Enathu, Kanchipuram-631561, Tamil Nadu, India on 26-27th July 2008Kameswara Rao Poranki (2008) “Business Ethics and Corporate Social Responsibility in India” a paper presented at a UGC Sponsored National Level Conference on “Business Ethics and Corporate Governance and Social Responsibility” organized by the Department of Management Studies, School of Management, Pondicherry University, Puducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008Kameswara Rao Poranki (2008) “Approaches towards Corporate Social Responsibility in India” a paper presented at a UGC Sponsored National Level Conference on “Business Ethics and Corporate Governance and Social Responsibility” organized by the Department of Management Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008Kameswara Rao Poranki (2008) “Benefits of Social Marketing through Corporate Social Responsibility” a paper presented at a UGC Sponsored National Level Conference on “Business Ethics and Corporate Governance and Social Responsibility” organized by the Department of Management Studies, School of Management, Pondicherry University, PUducherry-605 014, Tamil Nadu, India on 12-13th April 16, 2008Kameswara Rao Poranki (2008) “Emerging Service Dimensions of Heath Tourism in India” a paper presented at a National Level Conference on “Changing role of Service Sector-A Global Perspective”(NCOSS-08) organized by the Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March.2008Kameswara Rao Poranki (2008) “Improvement of Service Quality through Branch Optimization” a paper presented at a National Level Conference on “Changing role of Service Sector-A Global Perspective”(NCOSS-08) organized by the Department of Management Studies, Kalasalingam University, Krishnankoil-626190, Virudhunagar District, Tamil Nadu, India on 7-8th March.2008Kameswara Rao Poranki (2007) “The impact of Growth Strategy in Small Entrepreneurial Businesses” a paper presented at an International Level Conference on “Entrepreneurship in the Globalized Economy” organized by SRM-University, Kattankulatur, Chennai. Tamil Nadu, India on 21st and 22nd December, 2007.Kameswara Rao Poranki (2007) “The impact of Social Marketing on Health Services in India ”a paper presented at an National Level Conference on “Significance of Social Marketing in India” organized by VIT-Business School, VIT-University, Vellore. Tamil Nadu, India on 26th and 27th October, 2007.Kameswara Rao Poranki (2007) “Successful Company-Specific Strategies through Market Convergence” a paper presented at an National Level Seminar on “Changing Paradigms in Management" organized by Department of Business Administration, Annamalai University, Annamalai Nagar - 608 002, Tamil Nadu, India on 22nd September, 2007Kameswara Rao Poranki (2007) “Managing Human Capital in the globalized Era” a paper presented at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007.Kameswara Rao Poranki (2007) “Global Strategies for Logistics and SCM in Competitive Environment” a paper presented at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007

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Kameswara Rao Poranki (2007) “Evaluating Performance Management Systems- Roadmap for Effective Practices” a paper presented at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007Kameswara Rao Poranki (2007) “Work Life Balance Initiatives –A Strategic Approach” a paper presented at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007Kameswara Rao Poranki (2007) “Brand as a Successful Strategic Asset” a paper presented at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007.Kameswara Rao Poranki (2007) “Global Level Distribution Strategies of a Company: A Case Study” a paper presented and Published at a National Conference on “Challenges to Globalization to overcome them” organized by M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th March, 2007.Kameswara Rao Poranki (2007) “The Impact of Global Supply Chain Strategies in the Indian Market: An Exploratory Study” a paper presented and Published at a National Conference on “Challenges to Globalization to overcome them” organized by M.N.M.Jain Engineering College, Thraipakkam, Chennai-600096 on 8th March, 2007Kameswara Rao Poranki (2007) “The Impact of Branch Optimization in Bank Marketing” a paper was presented and published at a National Conference organized by Department of Management Studies, Andhra University, Visakhapatnam, on 10th March, 2007Kameswara Rao Poranki (2007) “Supply Chain Collaboration in the European and Indian Retail Grocery Sector” a paper was presented and published at an International Conference on ‘Global Trends in Retailing’ organized by Rajiv Academy of Technology and Management, Mathura, India, on February, 26-28, 2007.Kameswara Rao Poranki (2006)“Managing your Supply Chain in the New Global Order” a paper was presented and published at an International Conference on ‘Marketing in the New Global Order’ organized by IIM-Indore, Madhya Pradesh, India on December 18-21, 2006Kameswara Rao Poranki (2006)“Supply Chain Collaboration in the New Global Order” a paper was presented and published at an International Conference on Marketing in the New Global Order organized by IIM-Indore, Madhya Pradesh, India on December 18-21, 2006Kameswara Rao Poranki (2006)“New Marketing Research Methods in the New Global Order” a paper was presented and published at an International Conference on Marketing in the New Global Order organized by IIM-Indore, Madhya Pradesh, India on December 18-21, 2006Kameswara Rao Poranki (2006)“Market Convergence and firm strategy: New Directions for Theory and Research” a paper was presented and published at an International Conference on Marketing in the age of Convergence organized by IIM-Kozikode, Kerala on January 7-8, 2006Kameswara Rao Poranki (2006)”Emerging Trends in Retail Marketing” a paper to be presented and published at Seventh International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India-Jointly organized by AIMS International and University of RajasthanKameswara Rao Poranki (2006)” HR’s Strategic Role in Building Social Capital” a paper to be presented and published at Seventh International Conference on Operations and Quantitative Management (ICOQM-7) August 3-5, 2006, Jaipur, India- Jointly organized by AIMS International and University of RajasthanKameswara Rao Poranki (2006) “Designing Supply Chain -An E-business perspective” a paper to be presented and published in August 6, 2006 in the Third International Conference on Logistics and Supply Chain Management (ILSCM 2006), organized by PSG College of Technology, Peelamedu, Coimbatore-641004. India Kameswara Rao Poranki (2006) “The role of HR in the e-economy” a paper to be presented and published on August 4, 2006 in the Third International Conference on Logistics and Supply Chain Management (ILSCM 2006), organized by PSG College of Technology, Peelamedu, Coimbatore-641004.. IndiaKameswara Rao Poranki (2006)“Career planning as a Mechanism of HRD” a paper was presented at a National Conference on Emerging Trends in Business Research organized by Department of Management Studies, AU, Visakhapatnam, IndiaKameswara Rao Poranki (2006) “The role of Logistics in the Rural Marketing in India” Presented and published on August,10, 2006 in the National Conference conducted by VIT-Business School, VIT-University, Vellore-632014,Tamil Nadu India

Reviewer for European Journal of Operations ResearchTitle of the Paper: A Manufacturer Distribution Issue: How to Manage an Online & a Traditional

Retailer?

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Code: EJOR-D-12-2863-Date: May 22 2013 10:04:31

Title of the Paper: Willingness-to-Pay Estimation with Choice-Based Conjoint Analysis: Addressing Extreme Response Behaviour with Individually Adapted Designs

Code: EJOR-D-10-02416R1-Date: 1st Dec’11 5:43:19

Title of the Paper: The Effects of Demand Uncertainty on Channel StructureCode: EJOR-D-09-00618R1-Date: 12th Nov’09 11:10:01Title of the Paper: The Effects of Demand Uncertainty on Channel StructureCode: EJOR-D-09-00618-Date: 1st Jul’09 8:13:45

Title of the Paper: An problem-solving approach to product design using decision tree induction based on intuitionist fuzzy

Code: EJOR-D-07-00664-Date: 17th Aug’07 5:31:38

Title of the Paper: Time-based Replenishment and Dispatching Policy with Stochastic Lead Time for Vendor Managed

Inventory Systems: Analytical Model and SimulationCode: EJOR-D-06-01187 / Date: 2nd Nov’06 4:00:26

Reviewer for the Following Journals Research Paper reviewed for Journal of Social Sciences & Humanities (JSSH) of Pertanika Journals of manuscript JSSH-1335-2015 with the title: “The Impact of Shrm on Employees’ Performance for ManPower Sustainability in A Manpower Agency of International Airport In Tamil Nadu, India – An Empirical Study”. Pertanika Journal DIVISION: UPM Press, Office of the Deputy Vice Chancellor (R&I), 1st Floor, Idea Tower II UPM-MTDC Technology Centre, University Putra Malaysia, 43400 UPM Serdang, Selangor, Malaysia (30th April, 2015)Research Paper reviewed for Peak Journal of Social Science and Humanities (PJSSH) of manuscript PJSSH-15-004 with the title: Innovation on Education Policy: How A Less Developed Area was Transforming into A Performing one, A Case Study of Jembrana Regency-Bali, 2001-2005. Peak Journals Limited: 11815 Garden Terrace, Dr. Dallas Tx 75234, U.S.A. E-Mail: [email protected] (17th February, 2015)Research Paper reviewed for Journal of Scientific Research and Studies (JSRS) of manuscript JSRS-15-023 with the title: The Impact of Integrated Communication Technology [ict] Driven Marketing Education in Nigeria. Modern Research Publisher: 3500 east Mckinney Str. Apt. 1203 Denton Texas, 76209, USA E-mail: [email protected] (16th February, 2015)

Guest Lectures Delivered:As Guest Lecture delivered the following trainings:o Communicating the Sales Message at Department of Management Studies, Sambhram Institute of

Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 24th April, 2008o Marketing Channels and Supply Chain Management at Department of Management Studies,

Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, Karnataka, India on 24th March, 2008

o The Implications of Organizational Behaviour on today’s Corporate at Department of Management Studies, Sambhram Institute of Technology, M.S.Palya, Jalahalli East, Bangaore-560097, and Karnataka, India on 12th February, 2008

o The need of Goal Setting for Engineering Students at Mechanical Engineering Department of Kalasalingam University, Tamil Nadu on 22nd August, 2007

o Paradigm Shift in Marketing in today’s Context SRM- Valliammai Engineering College, Kattankulatur, Chennai, India, June, 2007

Conference ChairpersonChair Person of a Session at a National Level Conference on “Socio-Economic Development of Women- Indian Scenario” organized by SRM-Valliammai Engineering College, SRM-University, Chennai, India (April, 2007).Chair Person of a Session at an International Conference on “Global Business Strategy in Competitive Environment” organized by Sri Sai Ram Institute of Management Studies of Sri Sai Ram Engineering College, Chennai, Tamil Nadu, India on 21st September, 2007.Chair Person of a Session at an International Symposium on ‘Global Business Opportunities and Challenges” on 15th&16th February, 2007, Organized by Forum of Commerce- Department of Commerce-Loyola College, Chennai

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Key Note Speaker & Chief Guest at Conferences‘Chief Guest’ for the valedictory function at a National Conference on “Emerging Strategies and Practices in Management and Address Global Economic Crisis” on 23rd October, 2009 at SVCET, Puliangudi, Tamil Nadu.Key Note Speaker at a National Level Conference on “Socio-Economic Development of Women- Indian Scenario” organized by SRM-Valliammai Engineering College, SRM-University, Chennai, India (August, 2007).Chief Guest for the valedictory function of National Conference on ‘Emerging Strategies and Practices in Management to Address Global Economic Crisis’ organized by the S.Veerasamy Chettiar College of Engineering & Technology, Puliangudi-627855, Tamil Nadu, India on 23rd October 2009

Academic Programmes OrganizedA Management Development Programme on ‘Success through Salesmanship’ was organized on 23/04/2010 at KLU UniversityInternational Conference on ‘Globalization and Consumer protection” sponsored by IIPA, New Delhi at Kalasalingam University in the capacity of Organizing Chair. Grant received from IIPA New Delhi is Rs.1,50,000/-Organized an FDP on ‘Effective Teaching Skills through Case Study Methodology’ for Management Faculty on 17-18th April, 2009FDP-Effective Teaching Methods- Organized at ICFAI University, TirupathiMDP-Effective Sales Skills- Organized at ICFAI University, TirupathiOrganized Placement Training Programme for:o 3rd Semester MBA Students on 22-23-11, 2008o 3rd Semester MBA Students on 03-04, 2008o Placement Training Programme’ for our 3rd Semester MBA Students by Mrs. Reena Das of Ma-Foi

Consultants, Chennai in the month of February, 2008o Placement Training Programme’ for our 3rd Semester MBA Students on by Mr. Sashikanth

Jayaraman, Bajaj Allianz Ltd.& Mr.Harish, Satyam computers, Chennai in the month of March, 2008o Placement Training Programme’ for our 3rd Semester MBA Students on by Mr. Sashikanth

Jayaraman, Bajaj Allianz Ltd.& Mr.Harish, Satyam computers, Chennai in the month of August, 2008o Placement Training Programme’ for our 3rd Semester MBA Students on by Mr. Sashikanth

Jayaraman, Bajaj Allianz Ltd .&Mr. Harish, Satyam computers, Chennai in the month of September, 2008

o Placement Training Programme’ for our 3rd Semester MBA Students by HR-Manager from HDFC Insurance Co. Ltd. in the month of October, 2008

Organized:o One day workshop on Pre-Placement Orientation’ for our MBA Students on 05/-7/2008o Mock Interviews 3rd Semester MBA Students by Mr. Durai, Sr.Lecturer, Dr.P.Kameswara Rao and

other Faculty members of the MBA Department in the month of October, 2008o Mock Interview Programme for 69 B.Tech. (IT) Students in the during 5/1//2008 and 7/1/2008,

Kalasalingam University, Tamil Nadu, Indiao Mock Interview Programme for 62 B.Tech. (Bio-Tech) Students in the on 10/1//2008 Kalasalingam

University, Tamil Nadu

Referees:

1. Dr.V, Krishna Mohan, Professor- Marketing, Registrar, Dr B.R.Ambedkar University, Srikakulam, Etcherla - 534210(AP) , Mob: +91-9490475588; Email: [email protected]

2. Prof.Suresh MishraChair Professor , IIPA IP ESTATE, RING ROAD, NEW DELHI-2. Mobile: +91-9312413955; Email: [email protected]

3. Dr.N.R.V.Prabhu, DIRECTOR. AGNI COLLEGE OF TECHNOLOGY, OMR, Thalambur, CHENNAI- 600130; Mobile: +91-9841377888. Email:[email protected]

4. Prof.B.Appa Rao, Professor Emeritus, DCMS, Andhra University, Visakhapatnam-530003, Andhra Pradesh, India.Mobile: +91-9393127417Email:[email protected]

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