MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
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Transcript of MyCharityConnects Winnipeg - Everything Old is New Again [2010-10-19]
Everything Old is New Again: The Fundamentals of Fundraising in
the Digital World
Everything Old is New Again: The Fundamentals of Fundraising in
the Digital World
Fundraising 1.0
Event
s
Direct
Response/
Annual
Major &
Planned
Gifts
Services
&
Members
Online
Fundraising & Revenue
Programs
Telephone
In-Person
Prospects
E-mail?
Fundraising 2.0
Event
s
Direct
Response/
Annual
Major &
Planned
Gifts
Services
&
Members
Fundraising & Revenue
Programs
Telephone
In-Person
Prospects
Online
EVERYTHING OLD IS NEW AGAIN
STEP ONE
Be a good fundraiser
Build a Campaign
Tell a compelling story. What’s your story?
EVERYTHING OLD IS NEW AGAIN
STEP TWO
Be a good fundraiser. Be a better marketer.
EVERYTHING OLD IS NEW AGAIN
STEP THREE
Let go
Keep your messaging strong, consistent.
EVERYTHING OLD IS NEW AGAIN
STEP FOUR
Make mistakes…
…get data