MyBusinessPlans - Business Plan Experts

3/6/2008 MyBusinessPlans.com - CONFIDENTIAL 1

MyBusinessPlans.comHelping Small Business Succeed

Overview of our Business Plan Development Approach

Caroline and Mike Kenny


About MyBusinessPlans.ComA Division of Kenny Consulting Inc

Principals are Caroline and Mike Kenny– Advising Small Business in Business Development for over 20 years

MyBusinessPlans.com launched in 2004– Rapid Growth CAGR >30% per year– Excellent levels of customer satisfaction – multiple referrals

Other Business Owned by Kenny Consulting Inc– KCI Business Finance – Offering a broad range of business loans, – Business Brokerage – Coming soon

We Know what it Takes to Grow a Successful Business


Why Choose MyBusinessPlans.com

Trust

Your success is our number one

priority

we value our integrity

Customer Service

Referrals are the centerpiece of our marketing strategy

Our clients generate

substantial business for us

Custom Approach

We never use generic templates

Captures what is unique about your

business

We Do Not Outsource

Caroline and Mike will work on your

project

You won’t be working with a

consultant who is paid a fraction of the fee you are

paying

Experience

Advising small business for over

20 years

We are entrepreneurs too!

The Safe Choice For What Is The most Important Step Towards Your Business Objectives


Why Every Business Needs a Plan

A Road Map to Success •From basic concept to a successful business strategy

•Covers all aspects of the business

•Lays out a three year financial forecast

Learn about Your Industry and Market•Future trends, •What motivates your target demographic to purchase

•Align your marketing material appropriately

Gain Control of Your Business From Day One•Understand forces that will impact your business

•Understand how you will manage these issues

Develop strategies to drive Business excellence •Marketing, Sales, Operations, Finance

•Long Term HR Development

A Well Developed Business Plan Provides a Competitive Edge in a Though Business Environment

Characteristics Of a Successful Business Plan

3/6/2008 MyBusinessPlans.com - CONFIDENTIAL5

•Concept is easy to understand – Reader can easily visualize it working in the market place

•Potential problems along with solutions are identified Presents a Well Thought Out Concept

•To the point, no waffle – The professional reading your business plan is busy and doesn’t have time to read pages of pros

•Key aspects of the business are called outContains Clear and Concise Writing

•Follows an easy to understand sequence i.e. you should explain how you plan to market your product before you cover your sales strategyHas a Logical Structure

•Management’s qualifications and experience are explained in detail•Where a gap in the management skill profile exists an explanation on how this will be closed using external resources is included

Illustrates Management’s Ability to Make the Business a Success

•Financial projections are consistent with industry norms and reflect the fact that it will take some time to reach profitability

•Strategies to improve profitability are clearly spelled outFinancial Projections are Realistic

•Bankers need to be convinced that loans can be repaid, investors need to understand their potential returns

•You need to clearly understand how you are going to get thereShows Profitability, Adequate Cash-flow and Acceptable ROI

We Incorporate these Characteristics into Our Business Plans


These Key Factors Drive Our Approach to Business Planning

Factors of a Successful Business Life Cycle

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Our Meticulous 6 Step Approach


Step 1 The Questionnaire 1. Gather information 2. Identify Gaps

Step 2 Lay out the Basic Concept 1. What is the product or service 2. What Niche are we targeting

Step 3 Gather Data to Support Concept Feasibility1. Knowledge drives better decisions 2. Data comes from expert databases

Step 4 Refine the Concept Adapt based on learning from data

Step 5 Outline the specifics of Your Plan Who, What, When, How, Where

Step 6 Put Plan In Compelling Form It Must make a positive impact in the first five minutes

Components of Our Business Plan


Business Plan

Company Overview

Industry Analysis &

Trends

Target Market

Competition

Strategic Position &

Risk Assessment

Marketing Plan & Sales

Strategy

Operations

Technology Plan

Management and

Organization

Development Milestones

Exit Plan

The Financials

The Appendix

The Executive Summary


Week One Client Completes Questionnaire• One hour teleconference is held to review, research and data gathering begins

Week Two Research and Data Gathering is concluded• Concept is refined based on learning’s from data

• Work begins on financial projections

Week Three First Draft Financial Projections are Presented• One hour teleconference is held to review

• Assumptions explained, modifications identified

Week Four and Five Complete Plan is Documented• One hour teleconference is held to review

• Assumptions explained, modifications identified

Approximate Timeline

Plans can be Completed in as Little as Five Days – We Work at Your Pace

End Result


You

Us

A Compelling Business Plan• Exceeds, SBA, Bank and

Investor Requirements• Serves as an Excellent

Operating Tool • Provides a Competitive Edge

Summary


Experienced Business Plan Writers

All work done in-house with 100% of the fee going to the consultant writing your plan

We put your satisfaction first – referral business is the centerpiece of our marketing strategy

Every plan is custom written from scratch

Meticulous Six Step Approach based on our years of experience

Delivered in Compelling Form


Questions?

Contact Caroline or Mike 1-866-335-3669

www.MyBusinessPlans.com

http://www.mybusinessplans.com/

MyBusinessPlans - Business Plan Experts

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