Mybubblegum

mybubblegum.com

Team InterCreativesAli, Augusto, Arturo, Beatriz, Caroline, Fonthip, Jan, PolinaChile, Germany, Thailand, Peru, UK, Ukraine, USA

A New Take on Chewing Gum

MyBubbleGum - Team InterCreatives 2

The Creative Process

STEP 1Brainstorming & collaborative mind mapto generate ideas

> 30 ideas generated

STEP 2Individually select the most valuable ideas based on value for:• Producer• Consumer• Society• Economy

4 finalists ideas

STEP 3Select the idea with the overall highest value based on preferences of the majority

1 winner idea

STEP 4Refine winning idea & clarify its value(s)

1 presentation

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STEP 1

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Brainstorming.


Medicinal Use

Hydration purpose

Adhesive purpose

Health Check-up

Seed Planter

Teeth brightener

Energy Creation

Fashion Statement

Art Sculpture

Insect Trap

Nutritional supplement

Measuring Device Shoe Stealer

My Bubblegum

Auto-destroyable

Anxiety Control

Stimulate Brain Activity

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STEP 2

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Selection .


The Value Frames – My BubbleGumValue to Producers Value for

ConsumersValue for

SocietyValue for Economy

• Target audience is broader

• New target groups who do not like the standard tastes

• Free market research for new flavor development

• Sharper marketing campaigns

• Direct contact with customers

• Individualized approach

• Global trend toward individualization

• Increase creativity in daily life

• Successful examples confirm the desires of consumers such as Spreadshirt or Mymuesli

• Recycle chewed gum

• Creativity helps a society to improve itself

• New industry is bringing more economic welfare to society

• New work opportunities & jobs

• New cash flows • Growing

connections with other industries (producers of packaging, advertising)

• Diversified options make whole economy stronger

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STEP 3&4

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The Finalist.


mybubblegum.net

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mybubblegum.net

• Create your own flavor online, with just 3 clicks. Or check our new App for IOS and Android, soon.

• 30 different Flavours are available, right now.• Or choose from one of our “mood packages”.

Bubblegum packages: “stressless”, “flirtflow”, “holidayfeeling”. Get surprised!

• Free dispatching, anywhere in the world! (minimum order value $ xx)

• Because every life situation needs a different bubble gum!

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Value for producers

-Consumers who do not like the standard flavors (global trend to individualization)-People from all over the world with internet access, middle and high income, age 12-60 years-People who spend money for their individual lifestyle (men and women)

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Value for the society

Creativity Training!

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Value for Consumers

Individuality! A Consumer oriented product –

YOU choose12/05/2013


Economic ValueNew industry leads to more available

employment options and causes more connections between the industries

MyBubbleGum Online Media Manager

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THANKS

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Mybubblegum

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