REPORT ETR300FACULTY COMPUTER SCIENCE AND MATHEMATICS

Motto: “YOUR SATISFACTION

IS OUR RESPONSIBILITY”

Budget for Mybride is RM250 000

Mybride was established on 1 January 2008

INTRODUCTION

COMPANY BACKGROUND

Name of company : Mybride Enterprise.Address : Lot 222, WismaPuteri, JalanKebun Sultan, 15000 Kota Bharu, Kelantan.Telephone number : 09-7746472Fax number : 09-7746473 Website : http://mybride.com.myForm of Business : Partnership Main activity : Wedding ServicesDate of Registration : 1 December 2010 Number of Registration : KT0286609-K Date of Commencement : 1 January 2010 Initial Capital : RM 300,000 (own) RM 20,000 (loan) Name of Bank : MaybankBhd

MYBRIDE.S LOGO

-Woodwork cut in decorative pattern is to make the exclusive that also can bring the meaning of luxurious.

-the colour of white give the look of our services is the first class.

•The black colour of the background give meaning that Mybride offers affordable price to the customers based on their budget.

~The main function of General Manager is to plan, organize, lead and control our organization.

General Manager of Mybride is Rohayu Binti Mohamed

~To align Mybride, internally and externally with our own mission strategy

~Responsible for guiding employees and achieving the goals and objectives of Mybride and ensures that all processes and practices are working in a proper manner.

~need to carry the highest-ranking corporate officer, administrator, corporate administrator, executive, or executive officer in charge of total management of Mybride and included as in internal communication and press release. ~Communicating with client and attracting new project to the company for execution and finalization are also her duties.

~conduct quarterly, semiannual, and yearly general meeting representing the profits, gains and achievements the company. She must have a balance of internal and external initiatives to build a sustainable company.

~need to train, guide, and assist the newly hired process, regarding handling daily processes and employee performance towards a central objective. ~Her duty is to set up objectives, policy, strategies and make long term decision. General Manager is responsible to manage several departments in Mybride likes marketing, financial and human resource, which is responsible for different tasks.

~Marketing Manager is Norzulaida Binti Kamaruddin

~ Charge of services, prices, place and promotion.

The primary responsibility of a marketing manager is to formulate the contents of marketing mix and put forth an effective marketing plan.

• has to be in touch with the management to develop marketing strategies for the products and services by Mybride to launch.

• It will control the production and overall performance of services.

~will interpret general manager directives into operating plan and made implementation decision. Then, direct and make short-term operating decision.

~has to keep an eye on the current state of the market and the details of the competitors in the same class. ~Before the finalization of the marketing plan, I has to conduct an exhaustive market research that will really help in the advertising and promotional campaigns of the product.

~Others duties is to overseeing if the product is advertised effectively through all decided sources of media

~to supervise the daily work of sales, marketing, advertising, and product promotion executives. I also has to discuss with the company management regarding the pricing strategies and budget of the marketing campaigns.

. Human resources manager that hired by Mybride is Siti Nor Fatin Binti Ghazmi.

Human resource management refers to the coherent and strategic approach to understand the needs of the people working in a firm.

Her evolved as a serious discipline in the business world to cultivate a positive work culture in the organization,

motivates employees, streamline the recruitment process and provide employee training.

, her function is to work in tandem with all the departments of a firm in order to monitor and decipher the needs of the

employees.

The human resource management department acts as a bridge between the CEO or the Managing Director of the company and

the various branches like marketing and financial. She works on the productiveness of the employee by providing motivation, compensating benefit and safety and health. It also

develops the indicator to measure the performance of the employees to make sure any promotion and increasing of salary

is based on the high productivity.

~Financial manager is Noor Fazlina Binti Abd.Raman.

~ duty is to administer and monitor the financial system in order to ensure that the municipal finances are maintained in an accurate and timely manner.

~ duty is to administer and monitor the financial system in order to ensure that the municipal finances are maintained in an accurate and timely manner.

~ main activities in Mybride are to assist with preparation of the preparation of the budget in our company

~ implements the financial policies and procedures in the company. ~Establishing and maintaining cash controls and resolve the general ledger also her duty in complete the report of Mybride.

~needs to ensure that the long term objective of financial growth for the firm is met adequately. By directing and implementing financial strategies, I ensures that all financial goals of the firm are met adequately. I helps to maximize profit, by finding out risk factors.

PARTNERSHIP AGREEMENT

Types of Business : offers wedding services.

Capital : Each partner has contributed the capital as below : Rohayu Binti Mohamed RM 75,000 Noor Fazlina Binti Abd Raman RM 75,000 Siti Nor Fatin Binti Ghazmi RM 75,000 Norzulaida Binti Kamaruddin RM 75,000

Period of Partner Agreement : at least five years (5)

~Lot 222,Wisma puteri,Jalan kebun Sultan,15000 Kota Bharu,Kelantan.

BUSINESS LOCATION

Layout Plan

70’ ft

40’ft

Waiting area

reception

Bridalsuit

Bridal suit

wardrop

toilet

Fitting room

office

ttelevision

Magazinetable

hanger

stor

wardrop

BUILDING SIZE 70‟ft length X 40‟ft width 12‟ft height

Advantages

we have a constant traffic of customers

the center of attraction of people from many ages, ethnics and foreigners as well

There are also many amenities available here

SERVICES DESCRIPTION

~Mybride offers wedding package like bridal suite,Make-up, canopy, catering service, photography, wedding cards, wedding gift. *Bridal suite

*Canopy and catering services

*Wedding card

Photograhy

Target Market.Mother-of-the-bride/mother-of-the-groom

Attendants, which is includes bridesmaids and flower

girls

Brides

6.21.8

1.6 0.4

Analysis market (pie)

mother of the bride/mother of the daybridesmaidsflower girlsbrides

Market Size We consider that 30% of population in Kota

Bharu as total buyers that will interest in wedding

services. Usually people like teenage, love couple’s,

fiancé couple and other are in Kota Bharu because of

work, shopping and spending their time with their love.

Our business has identified our target market that is

mainly on male and female.

Therefore, from the 30% of the population that

will prefer on wedding services, Mybride target around

24% from the total people who come to our shop. Thus,

other competitors will conquer the balance of the

population.

Competition

The House Bride

Jalan Padang

Garong , 15350

Kota Bharu, Kelantan.

De Casamia

20 Jalan

Pengkalan Chepa,

15350Kota Bharu,

Kelantan.

Market Share Market Share before

4515

40

Photography

ArmadaleThe House's BrideDe Casamia

20.00%

50.00%

30.00%

Bridal Suit

ArmadaleDe CasamiaThe Bride's House

40

30

30

Canopy

De CasamiaThe Bride's HouseArmadale

6015

25

Catering

ArmadaleThe Bride's HouseDa Casamia

Market share after the entry of Mybride

20

3020

40

Bridal Suit

ArmadaleDe CasamiaThe Bride's HouseMybride

45

1510

30

Photography

ArmadaleThe House's BrideDe CasamiaMybride

25

2015

40

Canopy

De CasamiaThe Bride's HouseArmadaleMybride

40

1515

30

Catering

ArmadaleThe Bride's HouseDa CasamiaMybride

Sales forecastMonth Canopy (RM) Catering:

perhead (RM)Bridal Suite

(RM)Photography

(RM)Sales

Collection(RM)

1 2500 20000 25000 10000 57500

2 3000 30000 30000 12000 75000

3 3500 40000 35000 14000 92500

4 4000 50000 40000 16000 110000

5 3500 60000 35000 14000 112500

6 5000 70000 50000 20000 145000

7 5000 50000 50000 20000 125000

8 2500 20000 25000 10000 57500

9 3500 40000 35000 14000 92500

10 2500 50000 25000 10000 87500

11 5000 60000 50000 20000 135000

12 4000 70000 40000 16000 130000

Year 1 (TOTAL) 1220000

Year 2 (TOTAL) 1450000

Year 3 (TOTAL) 1700000

MARKETING STRATEGY

Quality Mybride only offer good quality of services to the customers. The main thing that always we think before offering our services to the customer is the quality.

Sub services We provide customer with snack and drink also television to prevent them to be bored or stress while waiting.

Pricing Our pricing structure remains affordable and in-line with other wedding gallery.

PlaceKota Bharu is a strategic place to open up our business because it is located in middle of a city where surrounded with elite community and foreigners.

Promotionsour company disseminates our business card to the customer because this is an easy way for them to know our gallery

Marketing Budget

ITEM FIXED ASSET MONTHLY EXPENSES

OTHER EXPENSES

Signboard 4000

Salaries+EPF+SOCSO

2290

advertising 200

Grand opening

5000

Bunting 500

flyers 300

Business card 200

TOTAL 4000 2490 6000

Greet the customer.

Invite the client to waiting room to discuss.

Get the information from the client

Brief the client about the conditions and consult whether is it suitable for them or not on the services they want and get the agreement from

them.

Assist the client to the discussion area. Please them with offering drinks or magazines

Receive the decision from client on what package they want.

Show them the results.

Get the feedback from client.

Make the amendment accordingly.

Service PlanningFlow chart of process of service

Operations Layout

70’ ft

40’ft

Waiting area

reception

Bridalsuit

Bridal suit

wardrop

toilet

Fitting room

office

ttelevision

Magazinetable

hanger

stor

wardrop

MaterialsBIL. DESCRIPTION QUANTITY PRICE/UNIT

(RM)TOTAL PRICE

(RM)

1 BAJU MELAYU-BajuMelayu(White)-BajuMelayu(Pink)-BajuMelayu(Blue)

-BajuMelayu(Purple)-BajuMelayu(Songket)

32311

6070708089

1801402108089

2 TUXEDO 6 100 6003 GOWN

-White-Pink-Blue

-Purple-Black & White-Gold & Silver

311211

600650600600750

1000

1800650600

1200750

1000

4 KIMONO 1 550 5505 CHEONGSAM 1 450 4506 SARI 1 499 4997 BAJU KEBAYA

-BajuKebaya(White)-BajuKebaya(Pink)-BajuKebaya(Blue)

-BajuKebaya(Purple)-BajuKebaya(Gold & Silver)

-BajuKebaya(Songket)

222211

400440450430550599

800880900860550599

8 SAMPIN-Songket

-Black Sampin-Pink Sampin

-Gold & Silver Sampin-White, Blue & Purple Sampin

12213

5050506050

5010010060

150

9 CROWN 10 220 220010 SHOES

-Usual-Exclusive

106

50150

500900

TOTAL RM17447

Machines and Equipment planningNO. MACHINE/

EQUIPMENTQUANTITY PRICE/UNIT

(RM)TOTAL PRICE(RM)

1 Reception Table 1 450 450

2 Sewing Machine 1 1000 10003 Wardrobe 3 1000 3000

4 Air Condition 2 1500 3000

5 Television Set 1 1590 15906 Sofa Set 1 800 800

7 Magazine Rack 1 150 150

8 Water Dispenser 1 350 3509 Glass & Cup(Per set) 1 20 20

10 Hanger 150 8 1200

11 Heater 1 1500 150012 Glass Rack 3 1100 3300

13 Statuary 8 70 560

TOTAL RM16920

Manpower PlanningDAY ON DUTY OFF DUTY

SUNDAY FATIN,INA,IDA,AYU,SUZY,RIZKI,

RYAN,AINA

SAPIRA

MONDAY INA,IDA,AYU,RIZKI,RYAN,AINA,SAPIRA

FATIN,SUZY

TUESDAY FATIN,INA,AYU,SUZY,RYAN,AINA,SAPIRA

IDA,RIZKI

WEDNESDAY FATIN,INA,IDA,SUZY,RIZKI,RYAN,AINA,

SAPIRA

AYU

THURSDAY FATIN,IDA,AYU,SUZY,RIZKI,AINA,

SAPIRA

RYAN,INA

FRIDAY FATIN,IDA,INA,AYU,SAPIRA,RIZKI,RYAN,

SUZY

AINA

SATURDAY FATIN,IDA,INA,AYU,SAPIRA,RIZKI,RYAN,

SUZY,AINA

-

Overhead Requirement

Business and Operations Hours

DAYS HOURS

Sunday to Thursday 10am - 10pm

Friday 11am – 10pm

Saturday 11am – 9 pm

License, Permits and Regulations Required

Premise and sign board license from DBKL

Operations Budget

Item Fixed Asset(RM)

Monthly Expenses(RM)

Other Expenses(RM)

Machine and Equipment 16920

Salaries, EFP 2290

Wedding Material 17447

TOTAL 16920 2290 17447

Project Implementation Schedule

Activities Deadlines Durations

Incorporation of business March - May 2009 3 months

Application for permits and

license

March - May 2009 3 months

Searching for business

premise

June - July 2009 2 months

Renovation of premise August 2009 3 weeks

Setting Fixtures and fittings August 2009 5 days

Procurement of stocks and

materials

September 2009 1 month

Searching for workers October - November 2009 1 months

Final Checklist December 2009 1 day

Grand Opening January 2010 -

Mission and Vision

Mybride is a services company that provided various type of wedding package. For instance bride suite, canopy, make-up, catering services, photography, wedding card and wedding gift. This company focused on the middle and upper income customers as a target market. We also have the best strategy, which is provided the most satisfied services which great package and discount.

“YOUR SATISFACTION IS OUR RESPONSIBILITY”,

~Overall strategy#provide the most satisfied services with great package and discount.

Goals

~expand the business to the international level. So that, the whole world can know about the existence .

Objective

~To compete with another bride gallery.

~to expand our bride gallery.

~To gain more profit.

ORGANIZATINAL CHART

GENERAL MANAGER

~ROHAYU BT MOHAMED.

MARKETINGMANAGER

~NORZULAIDAKAMARUDDIN.

FINANCIALMANAGER

~NOOR FAZLINA ABD RAMAN

HUMAN RESOURSES MANAGER

~SITI NOR FATIN GHAZMI

Schedule of remuneration.

NO. POSITION MONTHLY SALARY( RM)

EPF (12%)(RM)

SOCSO (2.5%)(RM)

TOTAL AMOUNT

(RM)

1. CEO 2500 300 63 28632. FINANCIAL

MANAGER2000 240 50 2290

3. MARKETING MANAGER

2000 240 50 2290

4. HUMANRESOURCESMANAGER

2000 240 50 2290

5. FULL TIMEWORKER

1200 144 30 1374

6. FULL TIMEWORKER

1200 144 30 1374

7. FULL TIMEWORKER

1200 144 30 1374

8. FULL TIMEWORKER

1200 144 30 1374

9. FULL TIMEWORKER

1200 144 30 1374

TOTAL 14500 1500 365 16603

Financial plan

Pro forma cash flow statement

Pro forma income statementMybride Gallery

PRO-FORMA INCOME STATEMENT

          Year 1 Year 2 Year 3

  Sales 1,220,000 1,450,000 1,700,000

  Less: Cost of Sales      

  Opening stock

  Purchases 198,877 250,000 280,500

  Less: Ending Stock

  Carriage Inward & Duty      

 

  Gross Profit

       

  Less: Enpenditure      

  Administrative Expenditure 236,844 236,844 236,844

  Marketing Expenditure 236,844 236,844 236,844

  Other Expenditure 120,000 120,000 120,000

 Business Registration & Licences 180    

 Insurance & Road Tax for Motor Vehicle 1,800 1,800 1,800

 Other Pre-Operations Expenditure      

  Interest on Hire-Purchase      

  Interest on Loan 987 789 592

  Depreciation of Fixed Assets 19,568 19,568 19,568

  Operations Expenditure 27,480 27,480 27,480

  Total Expenditure 842,580 893,325 923,628

  Net Profit Before Tax 377,420 556,675 776,372

  Tax   0 0 0

  Net Profit After Tax 377,420 556,675 776,372

  Accumulated Net Profit 377,420 934,095 1,710,467

Pro forma balance sheet

Mybride GalleryPRO-FORMA BALANCE SHEET

        Year 1 Year 2 Year 3

  ASSETS               Non-Current Assets (Book Value)        Land & Building 10,000 10,000 10,000                             

  Transportation 12,000 9,000 6,000

  Signboard 3,200 2,400 1,600   Renovation 8,000 6,000 4,000   Machine & Equipment 13,536 10,152 6,768   Land and building 8,000 6,000 4,000   Transportation 12,000 9,000 6,000   Renovation 8,000 6,000 4,000   Machine & Equipment 13,536 10,152 6,768   Other Assets        Deposit 7,500 7,500 7,500          95,772 76,204 56,636   Current Assets        Stock of Raw Materials 0 0 0  Stock of Finished Goods 0 0 0  Accounts Receivable        Cash Balance 607,048 1,230,467 2,052,959   607,048 1,230,467 2,052,959          TOTAL ASSETS 710,320 1,314,171 2,117,095          Owners' Equity        Capital 291,621 291,621 291,621   Accumulated Profit 377,420 934,095 1,710,467   669,041 1,225,716 2,002,088   Long-Term Liabilities        Loan Balance 15,789 11,842 7,895   Hire-Purchase Balance        15,789 11,842 7,895   Current Liabilities        Accounts Payable 17,990 69,113 99,613          TOTAL EQUITY & LIABILITIES 702,820 1,306,671 2,109,595

Financial AnalysisMybride Gallery

FINANCIAL RATIO ANALYSIS

Year 1 Year 2 Year 3

LIQUIDITY      

  Current Ratio 34 18 21

  Quick Ratio (Acid Test) 34 18 21

 

EFFICIENCY      

  Inventory Turnover #VALUE! #VALUE! #VALUE!

         

PROFITABILITY      

  Gross Profit Margin #VALUE! #VALUE! #VALUE!

  Net Profit Margin 30.94% 38.39% 45.67%

  Return on Assets 53.13% 42.36% 36.67%

  Return on Equity 56.41% 45.42% 38.78%

         

SOLVENCY      

  Debt to Equity 5.05% 6.60% 5.37%

  Debt to Assets 4.76% 6.16% 5.08%

  Time Interest Earned 381 704 1,310

         

FINANCIAL RATIOS

The End ..