Digital Intelligent Transport ecoSystem

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Happy Journey, Welcome Again…

Execut i ve Summary

Muthu Swamy S

Rathiga Reddy

Chandra Shekar K

Murali Krishna C

• Founder• Microsoft Professional with 20+

Years IT Exp.• IIM Calcutta• Managing Product Delivery• Rashtra Vibhushan awardee• Worked @ Nous, Kirloskar, Kanoria

Group, GE.

• Co Founder• eCommerce Specialist with 18+

Years IT Exp.• MK University• Managing Solution Architect• Awarded Hot 100 Technology • Worked @ Mphasis, ANZ, Sonata,

Infosys.

• Co Founder• Data Scientist, 20+ Years IT Exp.• REC Calicut• Managing Data Analysis, Big Data

Integration and Analysis• Worked @ Nous, Temenos

• Board of Advisor • Business Catalyst, 30+ Years IT

Exp.• IIM Calcutta• Managing Branding, Marketing,

Client acquisition & Strategy• Worked @ Atos, HCL, Deutsche Bank,

Indusind Bank, PNB

Vis ion , M iss ion & Va lues

Be a pioneer in travel Comfort by transporting commuters’ experience to a newer heights

VISION

Build & integrate Digital intelligent travel eco-system for a reliable, safe, comfortable & memorable travel experience

MISSION

PassionCommitmentSafety & SecuritySocial ResponsibilityAccountabilityExcellency

VALUES

MyBon Voyage• Del iver Dig i ta l Intel l igent Transport ecoSystem that

connect Devices with Vehic les & People• Enable SMS based Booking , Track ing , Exchange &

Exper ience • Provide In-vehic le Infota inment a long with FREE WiFi• Enable d ig i ta l media to provide bus/passenger

Informati on, Dig i ta l Add• Provide Shared Serv ices as a P latf ormAPI• Enable Hyber-Local contextual serv ices based on Mobi le

Value Added Serv ices• Enhance safety features to Teens, K ids & Senior C iti zen• Improve Feedback, Rati ng & Compl iance System

Market Oppor tun i ty

500M

UrbanizationExpected in 2020

2,000

Private operatorsRuns 20,000 Point-to-Point Buses

$ 350 BTotal Turnover

During 2013-2014

Market Oppor tun i ty

87.1%

UtilizationNumber of buses on Road

67%

Load FactorBus Capacity Occupied

7.7%Staff Productivity

Staff per Bus

Prob lem Sta tement

Traveler • Limited Live Tracking• No Traveler Tracking• Internet dependency• Complicated

communication• Poor Signage System• Hassled pickup/drop time• Poor Compliant System• Less Safety & Security• VARIED FAIR

STRUCTURE

Bus Operator• Highly fragmented & unorganized• Week-End only Operation• Increased Operational Expenses• Reduced Revenue• Increased Violation among Teens, Theft• No Connected communication Platform • Less awareness on ITS• Less Technology Infrastructure• Poor SHARED SERVICES

Prob lem Sta tement

Traveler • Limited Live Tracking• No Traveler Tracking• Internet dependency• Complicated

communication• Poor Signage System• Hassled pickup/drop time• Poor Compliant System• Less Safety & Security• VARIED FAIR

STRUCTURE

Bus Operator• Highly fragmented & unorganized• Week-End only Operation• Increased Operational Expenses• Reduced Revenue• Increased Violation among Teens, Theft• No Connected communication Platform • Less awareness on ITS• Less Technology Infrastructure• Poor SHARED SERVICES

So lu t ion Off ered

• Live Tracking• Book, Track, Share, Exchange

via SMS• Free Wifi in Bus• Trip Plan & socialization• On-board assistant• In-vehicle Infotainment• Care centre for Kids, Teens &

senior citizens• Safety & Security• Shared transportation Services• Co-passenger community• Local tourist guide

C O M M U T E R S

• Live bus tracking• Increased Bookings• Traveller Retention• Efficient operations• Theft Recovery System• Guarantee safe travel• Integrate emergency

care• Enhanced customer

Satisfaction• Increased Revenue

B U S O P E R ATO R S

• Travellers tracking• Two way

communication• Effective & fastest

emergency care• PAN India utilization• eCall/bCall Services• Network Accessibility• Digital Signage for

Passenger/Vehicle Information

• Digital Advertisement

S H A R E D S E RV I C E S

Va lue P ropos i t i on

• Mpaise, Money

• Paytm

• SMS/Smart Phone

B O O K• Plan, Share trips

• Utilize Shared Services

• On-board Game Centre

• Panic button – integrated

with Police system

E XC H A N G E

• 1000+ Operators

• 5000+ Buses

• 10000+ Routes

• 20000+ Pickup/Drops

• 2L+ Seats

• 350+ Tollgates

• 500+ Emergency call

• 500+ breakdown call

• 500+ Ambulances

C O N N EC T E D

• Live

• Offline

• Teens, Kids, Senior

Citizens

T R A C K• 24 X 7 Support

• Safety & Compliance

Centre

• Feed back, Rating

E X P E R I E N C E

Compet i t i ve Ana lys i s

• YourBus(redBus.in)•Untapped market• Poor Shared Services to connect ecommerce, Retail chain, OTA•No platform for SMS Based Booking, Tracking, Experience and Xchange•No integrated eCall/bCall services

Focused Market & Indust r i es

Bus OperatorsPrivate OperatorGovernment BusesCommutersTeen, Kids, Adults & Senior Citizens

Shared Services E-commerceRetail NetworkFood ChainEmergency Care – eCall/Bcall ServicesOTA, Drivers & Tourist guides

Product Roadmap St ra tegy

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Big Data Analysis• Travellers Behaviour Analysis • Travel PatternD i g i t a l S i g n B o a r d• Dynamic Push of Ads• Additional Revenue Model O n - b o a r d I n fo ta i n m e nt• Value Added Services• Paid Games/AdsA u g m e nt e d Re a l i t y• Safety & Security• Alert & Tracking of criminals

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