Myanmar: business opportunity
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Transcript of Myanmar: business opportunity
The biggest business opportunity in the world
Gearóid ‘Ged’ Carroll
Burma | Republic of The Union of Myanmar or as the locals prefer to say: ပည#eထ&င#စu သမ,တ မန#မ&/iuင#င1eတ&
What about China?
Good question… • Over three decades of development with more due – 250+ million more to come out of rural poverty
• Phenomenal development in technology, manfacturing, construction, retailing, e-tailing and luxury sectors
• Acquisitive local companies expanding globally • Large mobile population • Fast-growing infrastructure
But… • Slowing growth rate • Top end of the market crimped by Premier Xi’s
measures against corruption & excess • Strategic sectors fenced off from foreign participation • Saturated FMCG marketplace • Uncertain climate for foreign brands • Aging population • Capital flight by local business people and
government officials
I still have a lot of love for China; but Burma’s opportunity is huge
Burma by numbers
GDP estimate, decline likely due to financiel crisis and external sanctions
White line YoY Grey line year compared to 2006
$10 a day
$10 a day Average income of a Burmese person
51,419,420
51,419,420 Myanmar population 2014 survey
59
59 Years under military rule, isolated from participation in global economy
70 07
70 07 Percentage of the population who work in industry
Percentage of the population who work in agriculture
119.8
119.8 million tons of copper available to mine
50 million
50 million proven barrels of oil, due to economic sanctions, there is likely to be more found
283 billion
283 billion proven cubic metres of natural gas, due to economic sanctions, there is likely to be more found
49%
49% of population have access to electricity
The Ugly
Tobacco in Myanmar • At least four
international tobacco companies have entered the market
• 1/3 to 1/2 of Burmese population smoke
• Less than 5% smoke filtered cigarettes
The only other comparable untapped market…
Which is not likely to open up soon…
Difficulties in Burma
Market challenges • No way of registering a
trademark – Brands are putting warning
notices in national news media
– Government working on IP legislation
• Distribution networks / channel partners – Brands like Telenor are
encouraging Burmese with money to become entrepreneurs
• Media penetration – Marketers have to go back
to basics • Infrastructure
– Regular electricity – Quality of roads
More information about this presentation
You can find out more about me at renaissancechambara.jp/about I currently work at racepointglobal.com You can get in touch via renaissancechambara.jp/getting-in-touch
Further reading • Fast-moving consumer goods
market saturated in China | Xinhua via Want China Times
• Global Tobacco Brands Set Foot In Myanmar | Media Matters
• Meet the new rich… in Myanmar | WSJ
• Ooredoo goes live with 3G in Myanmar | TelecomAsia
• Burma | US Energy Administration
• The motivations for spending and saving in Myanmar (and how tech is changing that) | GigaOM
• Census shows Myanmar's population is nine million fewer than estimated | South China Morning Post
• Minerals, militants and Myanmar peace | Asia Times
• Drilling in the dark | The Economist
Where all those images came from • Dragon • Lantern • Shwedagon Pagoda,
Yangon • Cigarette • Kim Il Sung • Team America
thank you | 谢谢 | míle buíochas! | 감사합니다 | danke | ありがとう | merci | спасибо | cam ơn | whakawhetai | takk | ขอขอบคณคณ | terima kasih | σας ευχαριστώ | grazie | شكرا | þakka þér | დიდი მადლობა | kiitos | நனறி | gracias