MY WORLD

Migros, the pioneer of the modern retail sector in Turkey, has launched Money Mobile ( the first retail MVNO)in 2011 ,

to support its Money Club loyalty program that reached 1/3 of Turkish households.

MY WORLDCompliant to Money Club Loyalty program,

MyWorld SMS Package has been launched in Dec-11.

Goal

Build substantial and continuous communication channel

with existing and potential Migros customers,

targeting especially the “housewives”.

MyWorld

To beautify your world...

To extend tastes you like...To expand colors you enjoy...To enhance your life quality...

Join MyWorld.

MyWorld•gives daily tips about books, music, dining, events, etc•informs about promotions and campaigns in Migros and•presents mobile coupons to redeem on Migros.

MyWorld

Daily advices that will moves you higher...

EAT–foods and places to try...GO- best places to visit...READ – books to readLISTEN – albums, concertsWATCH – movies, theatersDON’T MISS – events nearbyKIDDO – things to try with kids

Text MY Send to 8642Join for FREE

MyWorld Results

Promotion

• The Package has been promoted on TV, newspapers and store leaflets. See examples attached.

Outcome

• 100 K subscription level has been passes in 3 months.

• More than 10 percent of the welcome coupons have been redeemed.

• A new and effective channel has been build for promotion and awareness.

Upcoming

• New packages has been released based on location.

• Different offers are on the way for different customer segments.

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Digital Displays