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SPLURGE1 Floral Print Sandals, QR3,521, Givenchy, The Gate.2 Floral Cropped Top, QR2,490, Dolce & Gabbana, Villaggio Mall.
3Floral Pants, QR2,908, Dolce & Gabbana, Villaggio Mall.4White Silk Blouse, QR4,180, Chloe, Porto Arabia.
5Straw Hat with Print Scarf, QR2,333, Lanvin, Villaggio Mall.
Warm sunny days are back and while shorts and tees are not the
usual standard in Doha, some subtle skin-baring can be excusedwith the right essential pieces. By way of a nod to this monthsmajor music and art festival, Coachella, which normally delivers all
kinds of fashion inspirations, we pick out some the living is easypieces ala the jazz standard Summertime. Matching pant and
cropped top ensemble in prints with toned down white cover-ups,and your feet gets a respite with flat sandals. Make sure you get a
good pedicure in earthy nail colours while the straw hat f inishes theperfect rest and relax look.
SAVE
VSSPLURGE
4
2
3
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REST
RELAX
SAVE1 Embellished sandal, QR151, H&M.2Polka Dot Cropped Top, QR151, H&M.
3Polka Dot Pants, QR202, H&M.
4White Blouse, QR252, H&M.5Straw Hat, QR125, Zara. H&M and Zara are available at
Villaggio and Landmark Mall.
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AN EDIT OF THINGS THAT ARE HOT NOW
LOUBOUTIN
This is most definitely the season forperiod art lovers as even Christian
Louboutin has brought the playfulnessof his modern work together with
the delicate pieces of Monet and VanGogh. Acclaimed photographer PeterLippmann shoots the brands Spring
Summer 2014 collection in a creativecollaboration inspired by the floral works
of the two famous impressionists. Theresult is a visually stunning spot-the-
shoe series of photographs, with piecescarefully nestled within and around
floral arrangements and table settings.Christian Louboutin is at Villaggio Mall.
YAZBUKEY BOX CLUTCH
When Impressions Boutique firstopened its doors in Doha some twoyears ago, the Yazbukey statementpins featuring images of celebrities
including Lady Gaga and Karl Lagerfeldbecame an instant hit. They were greatpick-me-up accessories on the abaya.
This season, Yazbukey continues with3D-sculpted clutches that look anything
but a clutch including this really coolLive Fast Die Young version that we have
spotted on many street style photos.Made from perspex and plexiglass,
the clutch features an interior mirrorand closes magnetically. Yazbukey wasfounded by Egyptian designer Yaz, and
is now available at www.valerydemure.com. The clutches start from QR2,968.
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32 \ TRENDS
BARABOUX
On evenings when all you need are your
mobile phone and keys, there cannotbe a more stylish contraption than theReema clutch from Baraboux. Made outof water snake and stingray leather, thegorgeous blush gradient colour turns itinto more of an accessory than a bag.It is lined in silk and discreetly openswith a push on the cuff. Baraboux, a
chic bag label conceived in Riyadh bySheikha Reema Bandar Al Saud, hasbeen quietly making waves in Paris
among the fashion insider crowd sinceits launch in 2013. With its collection
of both functional and whimsical bags,the label has recently partnered with
fashion editor Caroline Issa to producea special collaboration. The Reema
clutch is available for QR5,370 at www.baraboux.com
CASATI COLLECTION
Looking back and moving forward, CH Carolina Herrera f inds inspirationin Marchesa Luisa Casati in presenting her new Casati handbag collection.An icon and constant source of inspiration during the first few decades ofthe 20th Century (also the namesake of the famous US label Marchesa inthe 2 1st Century), Casatis extravagant lifestyle, bold fashion statements,
and eccentric personality captivated some of the most influential artists and
designers of the era including L on Beask, Paul Poiret, Ert and GiovanniBoldini. Considered to be the worlds first female dandy among the Europeanhigh society, Luisa Casati was the muse for both renowned portraits and
innovative collections, satisfying her desire for immortalization. Casati wasquoted stating I want to be a living work of art. In the same vein, CarolinaHerrera takes inspiration from Marchesa with the new accessory collection.
CH Carolina Herrera is at Villaggio Mall.
HKD
HKD, short for Hooked, is a conceptual jewellery line founded by the brightand roving Farah Nasri, whose novel creations have garnered quite a buzz.
Finding inspiration in art history and mythology, the pieces are a cross
between art scul ptures and statement adornment jewellery. Earrings do notcome in pairs, and the pieces are often oversized but that has never been anissue to the fashion forward dresser. Reconstructing Vermeers Golden Age
painting, the Girl With a Pearl Earring, HKD has launched the Sombre earringmade of resin and p earl. The pearl sizes are interchangeable to individual
liking and are available at DNA boutique at Porto Arabia, The Pearl.
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STYLE THIS/33
If you deconstruct the age-old abaya, it is essentially a blackcloak or a black maxi dress, depending on which regional style
you are referring to but nonetheless still a stylish monotoneensemble that exudes a sense of elegance. And with the regionsrising profile of new fashion talents, it is least surprising to see
new interpretations of the cultural dress, weaving in trendyelements for a modern outlook. Hayas Closet experiments withbiased drapes while XELA gives a fun leather peplum, resulting
in pieces perfect for special occasions. Accessories aside, anice au courant touch to the abaya is the cape a simple yet
dignified finishing touch.
Drape Abaya,QR346, HayasCloset,www.namshi.com
Leather PeplumAbaya, QR496,
XELA Abaya,www.namshi.com
Keep It Twice Bracelet, QR1,511,Louis Vuitton, Villaggio Mall.
Pivoine Mystrieuseclip in white and redgold, diamonds andMystery-Set rubies,Van Cleef Arpels,Villaggio Mall.
Perspex Bangle,Paule Ka, www.
pauleka.com
Alligator effectTote, Paule Ka,
www.pauleka.com
Escarpin DOrsay,QR2,237, Saint Laurentby Hedi Slimane,www.ysl.com
Woven RaffiaLoafers, QR2,311,Nicholas Kirkwood,The Closet, PortoArabia.
Crepe de Chine capeembroidered with silk
lowers, Poca Poca,www.pocapoca.com
Auburn Cuff, QR1929,Swarovski, Lagoona Mall.
MODABAYA
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34 \ TRENDS
The best of both worlds comes together in the shirt dress, the masculine sharp tailoringof a shirt , elongated in a straight silhouette as a feminine dress. Variations in different
fabrics make it appropriate for different occasions CH Carolina Herreras floor-lengthV-neck version calls for an evening do while Salvatore Ferragamos sleeveless pinstripe
number in suiting fabrics makes for great power dressing. Shoes play a big par t withknee-length shirtdresses and while high heels always make for a safe choice, slim boots
adds a dominatrix factor and flat sandals tones down the look for a casual weekend jaunt.
TRENDING
SHIRTDRESS
Actress EmmaRoberts in a Lanvin
shirtdress with ElbarAlbez at the Lanvins
AW2014 show.
SalvatoreFerragamo
Caroline HerreraHouseofHolland
Bottega Veneta
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TRENDS /35
Flouncy skirts and a tight bodice may sound like the leadingladies of Jane Austen, fortunately in a modern spin withoutthe corsets and more forgiving hemlines. Ladylike dressingmakes a big comeback this season sans the frills. An ode toa conservatively chic silhouette and playing with volumesand fabrics, the trend spells out like the lunching ladies of1960s New York. Fashion editor Mira Duma leads the wayin a deep-khaki ensemble by Noon By Noor, in a cocooncoat and delicately embellished knee-length skirt.
TRENDING
HIGHSOCIETY
GoldenEagle
Falcon
CarolinaHerrera
DSquared
TemperleyLondon
DSquared
CarolinaHerrera
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NEW SHAPES, NEW COLOURS, AND NEVER THE SAME AGAIN. THECHANGING FACE OF THE ABAYA IS DRIVEN BY THE EVOLVING
NEEDS OF THE MODERN WOMEN OF QATAR. AS TRAVELS,OCCASIONS AND PROFESSIONAL COMMITMENTS TAKE THEM TO
NEW PLACES, DESIGNERS UPDATE THEIR CHERISHED CULTURALCLOAK TO SUIT THEIR NEW STRIDE. THREE QATARBASED FASHIONLABELS SHOW US WHAT THE FUTURE OF THE ABAYA LOOKS LIKE.
BEYOND
THE CLOAK
FUFISTYLIST ABAYA
The Summer 2014 collection is a relection of FufiStylistssignature look that plays with colour blocking and the cocoon
silhouette. We have long been big fans of this lattering silhouetteas it pushes the design beyond the standard abaya cut, making itappealing even to the non-abaya wearing audience. The cocoon
shape makes it versatile enough to turn into a dress or a coatreminiscent of Cristobal Balenciagas sack dress.
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SPOTLIGHT /37
DARZ DESIGNS ROUGE COUTURE
Our home front leading abaya brand Darz Design is theultimate go-to for classic and occasion-wear abayas.
Setting the gold standard for the traditional Qatari-cutsas well as regal pieces for weddings, the Rouge Couture
collection is an extension of the labels focus onelegance and femininity. Lace overlays, capes, and
V-neck lines are the standout elements of the collection.
WAAD DESIGNS
Unconventional materials make for this breakthrough collection fromWaad Designs. The Qatari designer Waad Ali has been finding her
footing for the past few collections and has finally found her uniquedesign standpoint. Using a combination of wool blend and knit
materials, she finishes the pieces with her special embroidery toucheson silhouettes that are easy and relaxed. All the pieces are made to
order and would make great additions to the travelling abaya wardrobe.
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MONIQUES
DOHADRESSED IN A GORGEOUS AMBERJUMPSUIT, AMERICAN FASHIONDESIGNER MONIQUE LHUILLIERMADE HER DEBUT APPEARANCEIN QATAR AT FIFTY ONE EAST IN
A PRESENTATION TO PREVIEWA CAPSULE OF HER FALL 2014
COLLECTION.At the presentation, guests were also treated to a personal
introduction to the designers Resort and Spring 2014collection, as well as gowns worn by stars at the recent 2014
Oscar ceremony. Monique shared fashion tips and stylingadvice and also spoke extensively on her bridal collections, a
signature aesthetic that has shot the designer to fame as oneof the premier bridal designers in America. I am so excited bythis visit. I am intrigued by the glamour and beautiful culture ofthis city. The women embody dramatic style and sophistication
and I love the opportunity to dress them, Monique says. Thedesigner also made pit stops at the Museum of Islamic Arts and
Souq Waqif to soak in the local culture.Monique Lhuilliers Spring 2014 collection is dedicated
to delicately balanced textures, innovative layering andsophisticated ease. A rich colour palette includes coral, fuchsia
and red pop against neutrals like cream, soft rose gold and nude.Evening gowns evoke ease and elegance and asymmetrical
silhouettes are a new interpretation of traditional eveningwear.Monique Lhuilliers eveningwear, bridal and shoe collections
are available exclusively at Fifty One East, Lagoona Mall.
38 \
At the Corniche againstthe Doha skyline
Monique Lhuillierscollection at Fifty One East
Colours of the Souk
Fifty One East presentationStrike a pose at the Museumof Islamic Arts Doha
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SPRING 2014 HAS UNLEASHED THEONSLAUGHT OF ECCENTRIC AND QUIRKY
WHEN IT COMES TO BAGS. STASH AWAYYOUR CLASSIC DOCTORS AND BOWLINGS,AND EMBRACE THE NEWAGE VERSIONS INALL SHAPES AND SIZES.
BAG OFTRICKS
Tri Quadri Colourblocktote, QR2,148, Longchamp,www.longchamp.com
Embellished Bag inLizard, MatthewWilliamson, The Gate.
Printed bag, QR2,021,Kenzo, Porto Arabia.
Quincy Bag in Nude Alligator,Victoria Beckham, Net A Porter.
D-Cube Bag, QR5,189,Tods, Villaggio Mall.
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FASHION /57
Raffia Woven Bag, QR1,457,M Missoni, The Gate.
Saffiano Face-Printed Cross Body Bagillustrated by Jeanne Deallante, QR10,975,Prada, Villaggio Mall.
Siddharta Cotton Book Clutch,QR6,266, Olympia Le-Tan, Net A Porter.
Macy Clutch, QR6,882,Salvatore Ferragamo, Porto Arabia.
Belle De Nuit Feather Shoulder Bag,QR94,450, Louis Vuitton, Villaggio Mall.
Ornament Clutch, Bottega Veneta,Villaggio Mall.
Petal Embossed Clutch in Degrade Leather,QR4,812, Burberry, Villaggio Mall.
Syd Hawaii Backpack, Christian Louboutin,Villaggio Mall.
Soft Clutch, QR2,605, Maison Du Posh,Fifty One East, Lagoona Mall.
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THE SUNKISSED LAIDBACK LIFE OF THESPANISH MEDITERRANEAN IS THE STORY OFTHE CUPL WOMAN THIS SUMMER. SPANISHSUPERMODEL BARBARA GARCIA FRONTS THECAMPAIGN, BRINGING TO LIFE THE MAGICAL
WARM LIGHT OF THE MEDITERRANEANVILLAGES THAT INSPIRED PAINTERS, POETSAND ARTISTS, AND NOW, THE NEW CUPL
COLLECTION.
SPANISH BRAND CUPL
MAKES AN ARABIAN FORAY
MEDITERRANEAN
SPLASH
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Anum of Desert Mannequin styles ablack vest jacket from Cupl.
FASHION / 61
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FASHION /61
campaign, shot in Tabarca, a charming small island offAlicantes coast, is also part of the brands 30th anniversarycelebration.
The label recently arrived in Qatar and with the help of local
fashion bloggers, paints a picture of style straight from theseaside of Spain to the desert of Arabia. We chose Doha asour first Middle Eastern outpost because we believe strongly inthe market. The f irst three months since the store opened havebeen extremely encouraging, Pastor explains.
At the collection launch hosted by Teresa Snchez Pastor, thelead designer of the label and also daughter of the founder ofthe brand, fashion bloggers including Carla Mallari of Nomad,Anum Bashir of Desert Mannequin and Karen Nicolet ofClumsy Chic took to styling their outfits with pieces from the
collection. The coastal life influence of the brand makes it agreat place to shop for the seasons essentials, blogger ClumsyChic remarks. Cupl started out as a leather goods brand,heralding the leather supply business with an impressive trackrecord dating from 1952. It is an area that is of pride and joy tothe family, All our leather products are still hand-finished inSpain, Pastor says. In recent years, the label began offering aready-to-wear collection inspired by global trends and ref inedwith a Spanish touch. We are always travelling and keeping our
eyes open for new trends, be it from catwalks or street styles,and we translate that into our clothing collection, she explains.The diversification has been proved a success, with the labelnow present not only in Spain but Austria, Azerbaijan, Belgium,Chile, France, Hungary, Netherlands and now Qatar.
For Summer 2014, the collection draws on the colour paletteof the towns and beaches along the Mediterranean coastlineand is finished with innovative materials and fine detailing.Shoes and bags are complemented by a wide range of clothingthat suits all tastes and a collection of accessories that combines
Cupl sophistication with summer ethnic touches. As always,the brand seeks to f ind the perfect balance between practicalityand sophistication adapting our models to the latest trends andthe different needs of consumers, Pastor says. Cupl is locatedat Landmark Mall.
TheCarla styles an outfit in the fittingroom of the Cupl boutique. Shoesand hanging outfits by Cupl.
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TO THE MOST AVID OF ONLINE SHOPPERS, WHICHMAKES UP PRETTY MUCH MOST OF US LIVING
IN QATAR, FINDING BRAND NEW GEMS ANDDISCOVERING NOUVEAU DESIGNERS ARE ALWAYS BIG
HIGHLIGHTS.
A spanking new site based in London, Avenue 32 serves as a cool hunter seeking out emergingdesigners that might not be flying on the radar of bigger online retailers yet, giving you the f irst
dibs on fashions next big thing. Taking their service to the next level, Avenue 32 also offerspersonalised services including style advice, personal shopping experiences, alteration and
bespoke monogramming of products, giving it an edge over other online boutiques. Avenue 32is all about curation and discovery. Our unique selling point is that we are a true online boutique
featuring designers that we really believe in. We wanted to bring back an element of discoveryto online shopping so we scout for new and exciting talent to showcase to our customers, saysRoberta Benteler, Founder of Avenue 32. Feels like all you need to do is just kick your shoes offand wait for your precious shopping to arrive? That is exactly what Avenue 32 wants to achieve,We want our customers to feel like we have gone out and done all the work for them. Benteler
shares some of the emerging designers that we should be keeping our eyes on this season.
BY DEBRINA ALIYAH
COOLHUNTER
FOCUS / 63
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FOCUS /63
REJINA PYORejina PYO is anaward-winning Korean-borndesigner based in London.She is currently working onthe second season of hereponymous label andpreviously worked forRoksanda Ilincic as her firstassistant immediately after
graduating from her MAFashion at Central SaintMartins. We love Rejinasuse of fabric and colour she is often inspired byarchitecture and art andher pieces are feminine butstrong.
TANYA TAYLORNew York-based designer, TanyaTaylor, was born in Toronto. Culturalexperiences remain a constantthroughout Taylors life as shegraduated from McGill Universitywith a major in Finance followed bya degree in Fashion Design atParsons. In 2011, after years ofdesigning for Elizabeth and James,
the Tanya Taylor brand was foundedwith the mission to add unexpectedfemininity to classic Americansportswear and everything isproduced in Manhattan. Theeponymous collection infusesclassic sophistication with an artfulfemininity.
KATIE ERMILIOAs the granddaughter of Grace Kellys
personal clothier, there is a sense of history
in Katie Ermilios clothes. From the iconicGreen Jacket her grandfather designed for
The Masters Tournament at Augusta, to theEisenhower Jacket he created for World War
II, Katies legacy has inspired not only herlove of fashion, but also the garments she
creates. Designing clothes from the time shewas 12, Katie continues to draw on theheritage that shapes her work. At 28, a
life-long education in tailoring acquired inher fathers custom clothing shop acquaintedKatie with the principles of construction and
fundamentals of design. Infusing each
distinctly feminine piece with sharp tailoringand soft drape, her clothes embody the
modern interpretation of timeless dress. TheSpring collection was inspired by her
hand-drawn Blue Rose Print and seeks tocapture the romantic nature of English rose
gardens within it.
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0201
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PAUL AND REWPaul Andrew, the British-born, New York-based
footwear and accessory designer, debutedPaul Andrew his eponymous line of luxury
womens shoes in Spring 2013. The collectionis on course to firmly establish him as a fresh,
innovative and creative force within the fashionindustry. Long familiar with the rigor and
discipline required to design for the worldsmost discerning and fashionable consumers,
Paul Andrew has cultivated his craft alongsideiconic designers such as Donna Karan, Calvin
Klein, Narciso Rodriguez and AlexanderMcQueen. With his wealth of experience andpeerless manufacturing resources, Andrew
proposes a style and sensibility for hisnamesake collection that is uniquely his own:
an aesthetic that is sensual and refined withoutseverity, use of the finest materials and
craftsmanship, ingenuity to maximize comfortand performance and a singular, passionate
approach to the modern shoe silhouette.
LUCAS NASCIMENTOLondon College of Fashion-trained Lucas Nascimentohas been gently making waves on the London FashionWeek circuit for the past three seasons. He plays with
the geometric and textural aspects of knitwear; hisdesigns come in clean structural forms with a
futuristic edge. His signature style focuses on chiccocoon-shaped dresses and separates. Minimalist,paired back tailoring is what Nascimento does best
and it really came through on raw edged whitedresses in superfine Japanese plong leather with a
subtly sexy scoop on the back; a white tailoreddouble-crepe skirt and a great white cropped jacket,
perfect as summer cover up.
04
06
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NATHALIE TRADBorn in Beirut and raised in Dubai, Nathalie Trad developed astrong penchant for asymmetric designs which today forms
the basis of her eponymous line whilst earning a BA fromParis ESMOD International. It was then, in 2007, that she
discovered her personal design ethos: to take classic shapes ubiquitous in our natural environment and radically
transform them, deconstructing and redefining the boundaries
of fashion aesthetics. In 2008, Trad relocated to New York tofurther pursue this vision where she obtained a BBA in Design
and Management from Parsons The New School for Designand worked under the mentorship of an industry-leading
accessories designer at Proenza Schouler. Her collections arepunctuated by chiselled contours, geometric structures and
sharp contrasts in colour, texture and pattern.
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CHARLIE BREARCharlie Brear had been a stylist for 10 years
when she founded The Vintage Wedding DressCompany in 2005. The company was re-branded
as Charlie Brear this year; in time for the launchof her first mainline fashion ready-to-wear
collection. Among the highlights are full skirts indamask and brocade, a reversible kimono, a
clever three-in-one look consisting of a leatherwaistcoat, cropped jacket and shearling vest, a
white lace boiler suit and a navy coated-lacepleated skirt. Brear has been shortlisted for SS14
at London Fashion Week as one to watch byWWDs Julia Neel: The clothes have clear
commercial appeal, but that doesnt underminethe vision and confidence that comes through in
a tightly balanced palette of denim blue,
buttercup, mink, shell pink and inky navy.
07 08
J JS LEEJ. JS Lee is by Jackie JS Lee who was born inSeoul and came to London to take the PostGraduate Pattern Course at Central Saint
Martin in 2007. After her two years of workingas a pattern cutter at Kisa London she cameback to study at Central Saint Martin for herMA degree. Her MA Graduation Collection in2010 received much positive press and buyerattention, and was rewarded with the revered
Harrods Award; with her collection beinghoused in the window of the Knightsbridge
department store. In March, she launched her
eponymous label, J JS LEE featuring sleek andchic androgynous pieces in tailoring. Hervision for creating a label which defines a
modern woman who is concerned withlooking sharp in a uniquely feminine way has
been given a platform to launch itself.
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EDITED BY DEBRINA ALIYAH
BE IN CONTROLAMBER VALETTA TALKS SUSTAINABILITY LIFESTYLEIN AN INDUSTRY WHERE SUSTAINABILITY AND ETHICAL
PRACTICES OFTEN GET SWEPT UNDER THE CARPET, SWEDISHGIANT RETAILER H&M HAS MADE A LOUD AND CLEAR STANDIN ITS EFFORTS TO PROMOTE A CONSCIOUS APPROACH
TOWARDS GARMENT MANUFACTURING.
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Glamour and bohemia are at the heart of ConsciousExclusive at H&M for Spring 2014. Flamenco and
the toreador are key inspirations, both for therufles on the gowns and the sharp tailoring. Thereis a bohemian spirit throughout the collection, with
rich embellishment and intricate detailing.
FASHION /81
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launch of the Conscious Exclusive collections has made shoppersmore aware of what they are buying, and also given them an oppor-tunity to learn about the process that goes into the recycling and re-use of materials. The Conscious Exclusive Spring 2014 collectionfeatures new materials; 100% organic mulberry silk and organicleather, in addition to their existing repertoire of organic cotton,recycled cotton, recycled polyester, hemp, and recycled plasticbeads. To help strengthen their cause, the Spring 2014 collection
was designed with input from EVER Manifesto, a sustainable fash-ion and design think tank, and features actress Amber Valetta asthe face of their campaign. The actress, who is an avid supporter ofa sustainable lifestyle, talks to us about the importance of makingconscious efforts and her collaboration with H&M.
How can you think about sustainability in your daily life?It all starts at home, in my opinion. I have solar panels on my houseand am generally very mindful of
our energy use, switching off lightsand computers when not in use.And were also careful about howmuch water we use. I have a com-post area in my garden, and my caris electric. I choose carefully whereI do my grocery shopping and al-ways make sure to pick the organicoption. I do bring cloth bags to thestore and try not to waste any food.
For business I just launched myown webshop Master and Musehosting brands that are socially andenvironmentally sustainable whilestill offering great fashion.
Do you have any advice to fashionconsumers on how to act responsibly?Be aware of where you shop. Is thebrand conscious? Do they have a sustainability platform? Doesthe product have longevity, design and quality wise? Reuse cloth-ing. Change the hem of a skirt or dress to alter it. Dont dry-cleanclothes too often many garments that are dry-clean only on thecare label can be hand washed. Recycle clothes. All textiles canbe used, for insulation, rags, new fabrics or second-hand, likewith H&Ms garment collecting initiative. Ask questions and pushbrands to be more sustainable. We the consumers, are the ones incontrol.
What is sustainable style to you?Sustainable style can be a great design, creative enough to be time-less and fantastic every time you wear it. Or simply perfect in fit,form and function. It could be a vintage find that gets a second,third or fourth life. Or just great fashion made responsibly.
What are your wardrobe musts?My most important and treasured pieces are a number of greatjackets and boots. Boots can really make an outfit and if you carefor them they can last a long time. A jacket can make anything looksmart also a key item.
How can you make your clothes last longer?How you wash your clothes is really important. Use detergents that
are natural, as they come out with the water and we want to mini-mize chemicals. Lower the temperature and hang clothes outside,or inside if you live in a cold country, and avoid tumble-drying ifyou can. And be mindful about where you dry-clean your clothes.Choose a greener option if available. Its so great that H&M haslaunched its new wash care label clevercare.info so consumerscan learn how to wash more responsibly.
What would you wear for a gala night?
I always try to wear something withan added sustainability value. Ei-ther a vintage piece that way Imalso sure Ill be wearing a uniquedress, plus the fact that old clothesare often so beautifully made or anoutfit from a responsible brand.There are great designs out therethat are made sustainably by com-panies that take great care to con-
sider both people and the planet.
What is your favourite piece from theH&M Conscious collec tions?I have two favorites from H&MConscious Exclusive. One is thekimono style a little 70s-inspired,wide-sleeved dress made of a lurexpaisley-patterned Tencel and silk
mix. Its fun and sexy, perfect for a disco. The other is a white or-ganic cotton blend lace dress in a beautiful simple cut with longsleeves.
How does it feel to be the face of H&M Conscious and Conscious Exclu-sive for Spring 2014?I am very excited and honored to be the face of H&M Consciousthis spring. The fashion is great, and its amazing to collaboratewith a company that matches my values the way H&M does. Itsa surprise and privilege to learn about H&Ms sustainability work
not only with the collection but also internally in how they areleading the way for sustainability in fashion. Its super-cool thata company offering cool and contemporary fashion is also at theforefront when it comes to sustainability. If your clothes are madebetter, you feel better!
Be aware of whereyou shop. Is the
brand conscious?
Do they have asustainabilityplatform?
The
This stunningly soft alligator backpackfrom Todsmakes for the perfect
travelling companion featuring the
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WHERE THE BIG BOYSCOME OUT TO PLAY
g p gcharacteristic Double Stripe with zipfastening and metal slides. It also hasspecial compartments for documents,
and tablets or laptops.
Matthew McConaughey picked up an Oscar for his leading role in DallasBuyers Club wearing a ChopardL.U.C XP Tonneau timepiece crafted in 18kwhite gold, a white dial and black leather strap.
Bradley Cooper, who was Oscarnominated for his role inAmerican Hustle wore aChopard L.U.C 1937 classictimepiece crafted in stainless
steel, featuring a white dial andblack alligator strap, to theOscar ceremony.
The CliniqueMens Skin Care Diagnostic tool, available onthe IOS platform, is a convenient app to help you identify
personal skincare needs and match it with the right products.We know you boys tend to shop and run so this is perfect foryou to discover grooming needs from the comfort of home.
LanvinMade-To-Measure is a newalternative combining bespoke
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Cruciani Presentationin Milan
Luca Capraiphotographed byMaria Teresa Furnari
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BY DEBRINA ALIYAH
FOUR-LEAFCLOVERFOR LUCK
ARMED WITH AN UNSHAKABLE VISION AND
NERVES OF STEEL, THE THEN 25YEAROLD LUCA
CAPRAI REVOLUTIONISED HIS FAMILYS BOOMING
TEXTILE BUSINESS INTO THE COMMERCIAL
CLOTHING LINE THAT IT IS TODAY. CRUCIANI HAS
MADE INTERNATIONAL HEADLINES COUNTING
SUPERSTARS INCLUDING BEYONCE AS FANS, BUTONE THING THAT HAS REMAINED TRUE IS LUCAS
PROMISE TO PRESERVE THE FAMILY VALUES OF
TRUE ITALIAN CRAFTSMANSHIP.
CRUCIANI:
Wedding Dress made ofArnaldo Caprai Lace
/73Cruciani SS2014 byNima Benati
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by his father Arnaldo, a respected figure in the linen and hometextiles industry, Luca founded Cruciani in 1992 with a focus onhigh quality cashmere knits. Investing in modern and advancedweaving technologies, Cruciani became a forerunner in innovativeand ultra-thin knitwear gaining the brand traction in the globalmarket. The success led to the expansion of the labels collectionswhich have come to include tailored garments, luxury leathergoods, accessories and shoes. However, the standout star is thelace jewellery line, a simple lace bracelet featuring the four-leafclover that has become a cult adornment. The bracelets are madeof macram needlework by one of the familys companies and overa million bracelets have been sold worldwide. With the arrival ofCruciani to Qatar this month at Blue Salon, Glam met the highly-driven Luca for his take on the companys legacy.
Obviously the bracelets have become something of a phenomenon. Ona deeper level to you, what is the important symbolism behind thebracelets for your brand, and for yourself?
Cruciani C bracelets are symbolic in how contemporary styleand culture are brought together with the traditional skill of lacemaking. Each bracelet is a nod to tradition and Italian heritage.
While on a personal level, the four-leaf clover bracelet is agenuine lucky symbol for me and my family. The clover was the
Inspired
Knitwear from the SS14collection
The Daily Struzzo Bag inBeige Ostrich
Cruciani SS2014 byNima Benati
Museum Collection ofArnaldo Caprai
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8/12/2019 My works in GLAM APR 2014
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The Crocodile bags are designed with the Middle East market in mind
first bracelet I made and ever since, each bracelet has been asymbol of luck, hope and love in one way or another, whether itsthe clover, The Evil Eye Amulet or the Hand of Fatima.
Developing a collection that revolves around knit and cashmere, ina brand new way, must have been a challenging task. What was thesecret behind your success?We ensure that Cruciani pieces are casual but always elegant.Our forms are free-flowing and light and created with the utmostattention to detail. We like to say that every Cruciani garmenthas a feeling of art de vivre and a cosmopolitan attitude. Crucianirules are creatively dcontract which frees the pieces from thesense of old-fashioned knitwear.
What is the essence of Cruciani?The essence of Cruciani is true, high class luxury, we do notcompromise on quality under any circumstance. Everything ismade by traditional craftsman in Italy with the best materials.
We also want our clients to feel a local connection to the brandno matter where they are in the world from Japan to the USA toQatar. We have an Italian soul but we want to be seen as Chinesein China, Brazilian in Brazil and Arabian in Arabia. We are both a
large international corporation and a small family local business.
Tell us more about the importance of the value of Made in Italy forCruciani.I believe that a Cruciani product can only be made entirely in
Italy to represent the best of traditional heritage and the state ofan art in continual evolution. These two requisites cannot be metoutside Italy.
We inscribe Made in Casa on Cruciani pieces which meansthat not only are we made in Italy but it is made in my familyfactory. Casa means home and its an amusing way to convey toour clients that the Cruciani business and the family are one andwe are traditional Italian craftsmen.
There is a strong ethical value within the brand and the sourcing ofcashmere for the collections. Why is that important to you?Every single Cruciani product conveys a series of values. Crucianioperates a policy of genuine respect for its employees, suppliersand the environment.
As every product is made with the best yarns, sourced fromall over the world, we make sure our suppliers comply with
international standards. Our exclusive Cruciani yarn called theDiamante Rosso, is certified by the world-leading classification.We make sure there is little waste and that no aggressive orharmful dyes are used on our yarns.
Cruciani prides itself on these quality controls that guarantee
I believe that a Crucianiproduct can only be
made entirely in Italyto represent the bestof traditional heritageand the state of an art in
continual evolution.
The making of CrucianiC bracelets
/75
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the exclusive care taken in creating every Cruciani piece.
In recent years, there has been a lot of talk about the dearth of newfashion inspi rations from Italy, what do you think can be done toencourage more dynamic fashion growth in Italy?I think that Italian businesses need to keep to what we aretraditionally good at, while app ealing to a younger generation andtodays popular fashion culture at the same time. This is exactlywhat we have done with Cruciani C bracelets. They are made oftraditional Italian lacework by Italian artisans in Italy but they areaffordable, they are popular luxury items.
Having operated in Dubai for a while now, how do you think theluxury market in the Middle East has responded to Cruciani?We have seen wonderful success throughout the Middle East.Clients here are attracted to pure quality and luxury. They aredetail-oriented and they appreciate when pieces are madeexclusively for them or with them in mind. This is somethingthat Cruciani will continue to do for our clients here whether itbe the new Crocodile Bags made especially for the Middle East
or a Cruciani C bracelet made in collaboration with a regionaldesigner like Nadine Kanso as we did last Fall.
How has the Middle East inspired you in new creations for Cruciani?The Middle East continues to inspire me every day. I love the
region, and all the cultures and the tastes of the people here. Theyunderstand and appreciate the Cruciani brand in its promise ofluxury and quality.
We created the crocodile skin bags with the Middle Eastclientele in mind. They are made of absolutely top-qualitycrocodile skin and the metal details are made of brass platedin 2.5 miligrams of real gold. They have been produced in anextremely unique range of vibrant colours. Our Middle Eastern
clients have been asking for colour and we gave it to them!We have also created multiple Cruciani C bracelets for theregion including the collaboration with regional Arabic jewellerydesigner Nadine Kanso and the 18k gold beaded Hand of Fatimabracelet.
Cruciani C Dubaiskyline bracelet
Cruciani SS2014 byNima Benati
/75Cruciani SS2014 byNima Benati
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by his father Arnaldo, a respected figure in the linen and hometextiles industry, Luca founded Cruciani in 1992 with a focus onhigh quality cashmere knits. Investing in modern and advancedweaving technologies, Cruciani became a forerunner in innovativeand ultra-thin knitwear gaining the brand traction in the globalmarket. The success led to the expansion of the labels collectionswhich have come to include tailored garments, luxury leathergoods, accessories and shoes. However, the standout star is thelace jewellery line, a simple lace bracelet featuring the four-leaf
clover that has become a cult adornment. The bracelets are madeof macram needlework by one of the familys companies and overa million bracelets have been sold worldwide. With the arrival ofCruciani to Qatar this month at Blue Salon, Glam met the highly-driven Luca for his take on the companys legacy.
Obviously the bracelets have become something of a phenomenon. Ona deeper level to you, what is the important symbolism behind thebracelets for your brand, and for yourself?
Cruciani C bracelets are symbolic in how contemporary styleand culture are brought together with the traditional skill of lacemaking. Each bracelet is a nod to tradition and Italian heritage.
While on a personal level, the four-leaf clover bracelet is agenuine lucky symbol for me and my family. The clover was the
Inspired
Knitwear from the SS14collection
The Daily Struzzo Bag inBeige Ostrich
Cruciani SS2014 byNima Benati
Museum Collection ofArnaldo Caprai
-
8/12/2019 My works in GLAM APR 2014
33/34
The Crocodile bags are designed with the Middle East market in mind
first bracelet I made and ever since, each bracelet has been asymbol of luck, hope and love in one way or another, whether itsthe clover, The Evil Eye Amulet or the Hand of Fatima.
Developing a collection that revolves around knit and cashmere, ina brand new way, must have been a challenging task. What was thesecret behind your success?We ensure that Cruciani pieces are casual but always elegant.Our forms are free-flowing and light and created with the utmostattention to detail. We like to say that every Cruciani garmenthas a feeling of art de vivre and a cosmopolitan attitude. Crucianirules are creatively dcontract which frees the pieces from thesense of old-fashioned knitwear.
What is the essence of Cruciani?The essence of Cruciani is true, high class luxury, we do notcompromise on quality under any circumstance. Everything ismade by traditional craftsman in Italy with the best materials.
We also want our clients to feel a local connection to the brandno matter where they are in the world from Japan to the USA toQatar. We have an Italian soul but we want to be seen as Chinesein China, Brazilian in Brazil and Arabian in Arabia. We are both a
large international corporation and a small family local business.
Tell us more about the importance of the value of Made in Italy forCruciani.I believe that a Cruciani product can only be made entirely in
Italy to represent the best of traditional heritage and the state ofan art in continual evolution. These two requisites cannot be metoutside Italy.
We inscribe Made in Casa on Cruciani pieces which meansthat not only are we made in Italy but it is made in my familyfactory. Casa means home and its an amusing way to convey toour clients that the Cruciani business and the family are one and
we are traditional Italian craftsmen.
There is a strong ethical value within the brand and the sourcing ofcashmere for the collections. Why is that important to you?Every single Cruciani product conveys a series of values. Crucianioperates a policy of genuine respect for its employees, suppliersand the environment.
As every product is made with the best yarns, sourced fromall over the world, we make sure our suppliers comply with
international standards. Our exclusive Cruciani yarn called theDiamante Rosso, is certified by the world-leading classification.We make sure there is little waste and that no aggressive orharmful dyes are used on our yarns.
Cruciani prides itself on these quality controls that guarantee
I believe that a Crucianiproduct can only be
made entirely in Italyto represent the bestof traditional heritageand the state of an art in
continual evolution.
The making of CrucianiC bracelets
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8/12/2019 My works in GLAM APR 2014
34/34