MY TOPSEO TACTICS IN 2016

&

LIVE SEO CASE STUDY:ONE YEAR LATER

byBrock Murray @SEOBrock

MY TOPSEO TACTICS IN 2016

&

LIVE SEO CASE STUDY:ONE YEAR LATER

1. LINKS (EXTERNAL WEBSITES LINKING TO YOURS)2. CONTENT (PROPERLY OPTIMIZED)

3. RANKBRAIN (TOPICS REPLACE KEYWORDS)

TOP 3 RANKING FACTORS:

-1-TECHNICAL SEO

YES … THE BASICS.

ON-PAGE OPTIMIZATION 101• CORRECT HTML MARKUP (H1,H2 TAGS)

• META TITLE & DESCRIPTION

• SCHEMA MARKUP

• CONTENT - REACH PROPER WORD LENGTH(BASED ON SIMILAR SERPS FOR YOUR TOPIC)

• INCLUDE IMAGES & VIDEO FOR BETTER EXPERIENCE

• EMBED GOOGLE PRODUCTS WHEREVER POSSIBLE(YOUTUBE, MAPS, GOOGLE MY BUSINESS)

-2-SITE SPEED

GREAT SERVER/HOSTING

HOW TO OPTIMIZE ON-PAGE SPEED

PAGESPEED

YSLOW

-3-ARE YOU AMP READY?

ACCELERATED MOBILE PAGES

BEFORE AFTER

-4-LINK BUILDING

IS STILL CRITICAL!

LINK BUILDING TACTICS

SIMPLE LINK BUILDING TACTICS

• DIGITAL PR/OUTREACH• CREATE ROUND-UPS• GUEST BLOGGING (YES IT’S STILL VERY EFFECTIVE)• LEVERAGE PARTNERSHIPS / RELATIONSHIPS• GIVE TESTIMONIALS (LOTS OF HOMEPAGE LINK OPPS!)

LIVE SEO CASE STUDY –RANKING A LEAD GENERATION WEBSITE

seopl.us/SEOLiveCaseStudy

RANKED ONPAGE 1 OF

IN ONLY 3 WEEKS!

HOW’D WE RANK IT?

• A FULLY OPTIMIZED LANDING PAGE(LESS THAN 1 SECOND LOAD TIME)

• GREAT LINKS (USING TARGETED SOCIAL CAMPAIGN)

• TRAFFIC TO THE LANDING PAGE(USING ADWORDS & SOCIAL MEDIA FOR TRAFFIC)

• STARTED ON JUL 3, 2015• AVG CPC: $1.67• TOTAL BUDGET: $10/DAY

CLICKS

CLICK-THROUGH-RATE(CTR)

• TARGETED 3 INDUSTRY-SPECIFIC FB GROUPS• 1,536 VISITS IN JULY

CLICKS

RANKINGS-

AUGUST 2015

RANKINGS-

MAY 2016

CURRENTLY RANKINGON 1ST PAGE IN:

OPTIMIZED LANDING PAGE. CHECK ✔

RANKINGS. CHECK ✔

TRAFFIC. CHECK ✔

SO … HOW DID IT CONVERT?

OVERVIEW

TotalVisits

# of Unique Leads

Conversion Rate

TotalCost

Cost/Conv

SEO (Organic) 1,779 991 55.7% -$8,641.52 -

AdWords (Paid) 1,020 228 22.3% $1,654.39 $7.26

Total 2,799 1,219 39% -$6,987.13

SEO + =BETTER RANKINGSIMPROVED USER METRICSMORE LEADSSTAYING POWER (RANK FOR 1 YR)

1. LINKS ARE STILL VITAL TO RANK.2. CONTENT NEEDS TO BE PROPERLY OPTIMIZED.

3. RANKBRAIN - USE A TOPIC BASED APPROACH.4. USE PAID & SOCIAL TO BOOST SEO RESULTS.

KEY TAKEAWAYS: