My Story by Herman Mashaba

Birthplace & Upbringing

Exposure to Gambling at an Early Stage

The Decision I Treasure: Stabilize My Life

Beginning of Real Entrepreneurship

My Partners: 1985

Dark Days of Apartheid Black business prohibited in so-called “white” South Africa.

One state of emergency after another. (Police brutality)

Pass Laws (restricted movement of black people)

Political violence in Black Townships.

• Good quality affordable products

• Partners with great passion for the business

• Hard-working partners who wanted to make money within the constraints of the law

• Marketing campaigns with social responsibility element

• White partner dealt with officialdom

Black Like Me = Powerful name from the beginning

Evocative

Instilled a sense of pride in the consumer

Untapped market

Consumers embraced the company as theirs

Service-driven entrepreneurial company

Partners with sound knowledge

Key Success Factors

Conferred with an Honorary Doctorate in Business Administration by Central University of Technology, Free State on 12 March 2013

Dr Herman Mashaba

•Financial Services

•Real Estate

•Private Security

•Technology

•Facilities Management

Private Equity Investor since 2002

• An independent public benefit organisation founded in 1975 to promote and foster:

• An open Society

• The Rule of Law

• Personal Liberty

• Economic and press freedom

• Counter the steady increasing intervention in the economy by Government

Free Market Foundation (FMF)Who we are ?

•Section 32 of the labour relations act

•Minister of labour MUST extend agreements to non

parties

•FMF wants this “MUST” to change to “MAY”

extend the agreements to non parties

Labour Law Challenge