My sql competitive update

16
1 Copyright 2007 MySQL AB The World’s Most Popular Open Source Database Competitive Update

description

 

Transcript of My sql competitive update

Page 1: My sql competitive update

1Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Competitive Update

Page 2: My sql competitive update

2Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Agenda

• MySQL vs. Commercial RDBMS• MySQL vs. Commercial “Express” RDBMS• MySQL vs. Open Source RDBMS• Specific Products

Page 3: My sql competitive update

3Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Key Points

Commercial Databases

“Express” Databases

Open Source Databases

Situation RecommendationCompetitors are Expensive Focus on TCOCompetitors Have More Features Focus on Simplicity not FeaturesMigrations are Difficult Focus on New Applications

Situation RecommendationProducts are Restricted Focus on Bait-n-Switch

Situation RecommendationProjects not Companies Focus on MySQL Backing

Page 4: My sql competitive update

4Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

MySQL vs. Commercial RDBMS

Why MySQL wins:• Total Cost of Ownership (TCO)• Performance, Quality, Ease-of-use, Low Administration• Multiple Platforms• Momentum , Market share & Flexibility of LAMP stack!

Questions to raise about competitor:• What is the Pricing Model: “Per Server” or “Per CPU” or “Per

Core”?• Do you pay extra for Maintenance, Updates and Upgrades?• Do you pay extra for Support?• Does the database have restrictions by CPU, Memory, Storage?• Does the database have restrictions by Platforms?• Point them to the TCO Calculator

Page 5: My sql competitive update

5Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Oracle

Weaknesses• 3-year TCO is many times that of MySQL• Complex Pricing Model• Complex software• Difficult to deploy, tune and manageMigration Case Studies• Aizawa Securities, CitySearch, Evite, Enercon, Lycos

Europe, NASA, The Weather Channel, H+M, T-Systems“Oracle sales staff has inappropriately imposed extra licensing fees on some database customers by making them choose the option that costs the most…trying to pre-sell far more licenses than the customer will ever use…(and) performing bottom-up audits and occasionally coming back with increases in licensing costs.” (Gartner Group)

Page 6: My sql competitive update

6Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Microsoft SQL Server

Weaknesses• 3-year TCO is many times that of MySQL • Windows-only agendaMigration Case Studies• Sony International (Europe)

Page 7: My sql competitive update

7Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

IBM DB2

Weaknesses• 3-year TCO is many times that of MySQL• 12 different code-bases using same brand• Complexity requires expensive IBM Global ServicesMigration Case Studies• Omaha Steaks

AMR Research reported that respondants gave MySQL significantly higher ratings than IBM DB2 on performance, stability, and ease of administration. “Two things account for these high ratings: First, Open Source DBs optimize on performance and stability, while being inexpensive and not burdened with the kinds of complexity that make other databases difficult to adminster.”

Page 8: My sql competitive update

8Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Sybase

Weaknesses• 3-year TCO is many times that of MySQL • In decline (currently 2.2% market share)• Does not win strategic database decisionsMigration Case Studies• CNET• Securities America

During the eWeek benchmark, MySQL was able to scale to twice as many users and three times the throughput of Sybase’s flagship database. (mysql.com/benchmarks)

Page 9: My sql competitive update

9Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Informix

Weaknesses• 3-year TCO is many times that of MySQL• IBM has “retired” Informix• Informix users are actively migrating to other databasesMigration Case Studies• Associated Press• Pottawattamie County

We rate IBM/Informix U2, XPS, the other DB products as a strong negative, because these products have reached the end of their competitiveness. Enterprises looking to deploy new applications should consider other DBMSs as appropriate. (Gartner: IBM Informix’s Twilight Years)

Page 10: My sql competitive update

10Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

MySQL vs. Commercial “Express” RDBMS

Why MySQL wins:• No restrictions! No limitations! No Bait & Switch!• Performance, Quality, Ease-of-use• Multiple Platforms• Momentum, Market share and Flexibilty of LAMP stack!

Questions to raise about competitor:• Bait-n-Switch! What happens when your needs grow?• Does the database have restrictions by CPU, Memory,

Storage?• Does the database have restrictions by Platforms?

Page 11: My sql competitive update

11Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

‘Express’ Products - Restrictions

• Restricted to Single Machine

• Restricted by # of CPUs

• Restricted by Amount of RAM

• Restricted by Database Size

• Restricted by Replication (Scale-out)

• Restricted by Web (Hosted) deployment

• Restricted by Lack of Technical Support offerings

Page 12: My sql competitive update

12Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Express Products - Impact

• NOT allowed to scale-up or scale-out their applications– Due to the Deployment and Technical Restrictions

• NOT allowed to deploy high-performance hardware – Required to provide a positive user experience.

• NOT allowed to deploy databases larger than 4-5 GB – Limiting the potential of the application

• NOT allowed to deploy Data Warehouse applications – Due to the DB Size limitation

• NOT allowed to scale beyond a certain number of users – Due to the RAM/CPU/Disk limitations

• NOT allowed to take advantage of parallel operations – Such as parallel queries, loading, and partition scans due to the

single CPU limitation.• NOT allowed to receive Production-level Technical or

Consultative Support – Required to deploy business or mission-critical applications.

• NOT allowed to choose an operating system – That reduces costs and increases reliability and performance.

Page 13: My sql competitive update

13Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

MySQL vs. Open Source RDBMS

Why MySQL wins:• MySQL is a full-Service Commercial ISV

– Delivers 24x7 Production Support, Maintenance, Bug-Fixes– Delivers Consulting, Training– Delivers IP Indemnification and Warranties (owns all IP)

• ISV Partner Program• Global 1000 customer references

Questions to raise about competitor:• Who provides 24x7 Production Support?• Who provides Emergency Bug-Fixes?• Who manages the Product Roadmap? • Who owns the IP?

Page 14: My sql competitive update

14Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

PostgreSQLCustomer References• No major reference customersTechnical Weaknesses• No pluggable Storage Engines (one-size-fits-all)Business Weaknesses• Who provides 24x7 Production Support?• Who provides Bug Fixes?Migration Case Studies• Cox Communications (PostgreSQL move failed)

Until the PostgreSQL project can drop names such as Embarcadero, GoldenGate, HP, Novell, Quest, SAP and Veritas—as can MySQL, with whom those big players partner—it will continue to be known only to the open-source elite. (eWeek)

Page 15: My sql competitive update

15Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Commercial ISVs: OSS RDBMS

• EnterpriseDB– Focused on Enterprise Applications– Positioning: “Oracle Migrations” and “Oracle Compatibility”– Major VC Funding– Closed Source product on PostgreSQL

• GreenPlum– Focused on DW/BI– Major VC Funding– Making “DW Appliance” partnerships– Closed Source product on PostgreSQL (BizGres.org)

• Ingres– Executive Team is Ex-Oracle, CFO is Wall Street Analyst– Dual License (Commercial and GPL)– Making “Database Appliance” partnerships– Spin-out from Computer Associates

Page 16: My sql competitive update

16Copyright 2007 MySQL AB The World’s Most Popular Open Source Database

Resources

MySQL Customers• http://www.mysql.com/customers/

Boot Camp: MySQL for Oracle DBAs• http://www.mysql.com/oracle/

Migration Case Studies• www.mysql.com/customers/?migrated

Migration Forums• http://forums.mysql.com/

Competitive PlayBooks• https://intranet.mysql.com/secure/wiki/Marketing#playbooks