My Ride in the Car of the Future

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TECH AUTONOMOUS VEHICLES My ride in the scifi car of the future by Verne Kopytoff @vkopytoff MARCH 18, 2015, 6:21 PM EDT The Mercedez-Benz F 105 autonomous concept car. Verne Kopytoff/Fortune Are fully autonomous, “driverless” cars within grasp? A new Mercedes-Benz prototype shows the possibilities. MENU Fortune.com Subscribe MARCH 19, 2015 Digital music sales hit an all- time high of $4.51 billion

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Are fully autonomous, "driverless" cars an imminent reality?

Transcript of My Ride in the Car of the Future

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3/19/2015 My ride in the car of the future, Mercedes Benz F 105 - Fortune

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TECH AUTONOMOUS VEHICLES

My ride in the sci­fi car ofthe futureby Verne Kopytoff @vkopytoff MARCH 18, 2015, 6:21 PM EDT

The Mercedez-Benz F 105 autonomous concept car.

Verne Kopytoff/Fortune

Are fully autonomous, “driverless” cars within grasp? Anew Mercedes-Benz prototype shows the possibilities.

MENU Fortune.comSubscribe

MARCH 19, 2015

Digital music sales hit an all-time high of $4.51 billion

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I felt a bit uneasy as a Mercedes­Benz self­driving car chauffeured me and my fellow passengers

around an abandoned military airfield. No one was watching the road.

A computer ably steered the car around in gentle loops and, presumably, would have stopped if

another car careened in our path. (In fact, the tarmac was closed to traffic.) But I felt unnerved,

particularly after the Mercedes “driver” and I did what would be unthinkable in a normal car:

We swiveled our seats to face backwards.

I couldn’t help myself from occasionally looking over my shoulder to check what lay ahead.

Welcome to the future, at least as envisioned by Mercedes and its team of futurists who have

built a sci­fi car that is intended to reflect what driving will be like in 2030. What they came up

with was a plush cabin filled with touch screens and an autopilot who never tires.

Mercedes is trying to show that it has the tech know­how to succeed in the future. Rival

automakers like Audi, Nissan, and Ford, along with interlopers like Google and Tesla, are all

pushing the envelope as they experiment with a new generation of vehicles that operate

autonomously and, in some cases, have radically different designs.

On Tuesday, Mercedes invited a couple dozen other journalists to ride in its electric prototype,

the F 015. The German automaker had premiered the design at the Consumer Electronics Show

in Las Vegas earlier this year, but had yet to let more than a just handful of outsiders hitch a

ride. The car, of course, is impossibly sleek and metallic, an apparent requirement for visionary

car designs. The body is elongated with the wheels spaced unusually far apart to allow for more

room inside the cabin.

The ride started with Peter Lehmann, the Mercedes engineer who helped create the car, tapping

a smartphone app to summon the vehicle from a pseudo­garage nearby that was built for the

occasion at the former Alameda Naval Air Station, located across the bay from San Francisco.

The car woke from its nap and made a slow arc to where we were waiting. As we approached, a

female’s voice rang out from the car to say “Please go ahead,” a signal that it was safe to pass in

front.

Using sensors, the car had detected that we were nearby and automatically started slowly

opening the car’s four bay doors. I soon found myself sitting in a luxurious and comfortable

white leather seat reminiscent of the style found in airline cockpits. (Money will be of no object

in the future, at least in Mercedes’ vision.)

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in the future, at least in Mercedes’ vision.)

With Lehmann in the “conductor’s” chair, I prepared mentally for the ride. Would it feel odd? Of

course, I considered the possibility of a crash. But they’ve rigorously tested the system, right?

After buckling our seat belts, and with little fanfare, the car started to slowly roll across the

pavement. Lehmann never touched the tiny steering wheel, which seemed like an afterthought,

or used the gas and brake peddles. I felt like I was on an amusement park ride as the car made

arcs across the vast expanse of open pavement. After we made a few loops, Lehmann pressed a

button on the side of the seat to swivel his chair to face backwards and suggested I do the same.

This is the future, so why not? And so we spun around to face two fellow passengers in the back

seats. We talked like we were sitting in a hotel lobby—except the car was still moving, albeit

probably never faster than 25 miles per hour. I repeatedly felt an uncontrollable urge to turn my

head and peek ahead to make sure the route ahead was clear. I gave in, over and over.

As we moved along, we turned our attention to the car’s interior. Mercedes representatives liked

to describe it as a “cocoon,” suggesting a sort of private retreat. Unburdened from staring at the

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to describe it as a “cocoon,” suggesting a sort of private retreat. Unburdened from staring at the

road, drivers can instead relax during rides and use the car as a personalized living room for

napping, reading, or futzing with the touch screens installed on nearly every flat surface.

And displayed on those screens? Photos showing a 360­degree panorama of the Louvre museum

in Paris and bucolic forest scenes. In theory, car owners could show off their vacation photos,

play movies, get information about potential sightseeing side trips nearby, or make video calls

with friends.

Much of that is purely theoretical at this point. Indeed, the concept car isn’t really fully

functional, Mercedes acknowledges. It’s more of a source of inspiration that assumes all

regulatory and technical hurdles have already been worked out. In fact, driving the car on city

streets would be illegal because the car lacks full­autonomy (it was programmed specifically for

the airfield) and is without some required safety features like air bags.

Mercedes does have driverless cars that it legally tests on public roads. However, they are

modified production cars that lack the visual pizzaz of the F 015.

Some of the F 015’s high­tech wizardry is clearly still being worked on. For example, Mercedes

has come up with a sort of light show to a better communicate with pedestrians. If the car comes

across people waiting to cross the road, it stops and uses a laser to project what looks like a green

crosswalk on the street as a signal to walk. The trouble is that such a light show would be

invisible in daylight.

As Mercedes sees it, in the future, cars and pedestrians will increasingly share the same space as

cities become more densely populated. The company is hoping to prepare by imagining what it

can do to make it safer and more convenient. In any case, driverless technology is slowly gaining

momentum. Many production cars already feature more basic versions like collision avoidance

systems, automated parking, and cruise control that keeps cars in their lanes.

But fully autonomous vehicles are still years away from being commercially available. And even

then, it’s unlikely that laws will allow drivers to swivel their chairs away from the road. Not that

they won’t crave a look.

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