M O H A M E D A S H R A F M . D I A A

Doctoral Studies in Strategic Leadership , University of Atlanta

MBA ,University of Atlanta ,Dubai Campus

B.Sc Pharmaceutical Sciences , October 6th University

A S H R A F . D I A A @ H O T M A I L . C O M

P Y R A M I D S G A R D E N S , G I Z A , E G Y P T • M O B I L E : + 2 0 1 2 0 5 2 9 1 5 0 5

ACHIEVMENTS

A cumulative experience in both commercial (Sales, Marketing and Market acess) and managerial scopes in multinational organizations with ability to operate and achieve in cultural diversity.

Awarded for my roles in Sales, Marketing and Managerial operations across Middle East region and global reporting ones .

Creating the first corporate social responsibility act in the Egyptian real estate market (#Skillbuild بناء#).

Bringing up the first academic accredited educational program specialized in real estate professional development, from initiating the idea to bringing all needed stake holders together to the project table, planning and execution.

Universities where I conducted and delivered my lectures and trainings ( Middlesex University, University of Atlanta, United Arab Emirates University, Dubai Faculty of Real Estate, Cairo University, Alexandria University and Mansoura University).

Initiated best PR campgain among global team of 136 employees worldwide, that was forwarded to Europe,USA and Australia units as a model to implement.

Received a recongnition letter from “Leana Caron” Vice President of SANOFI,head of Biosurgery division for the best awareness marketing campgain in the intercontinental zone.

Awarded “Best Performer” in Gulf region for marketing initiatives of Clexane -pharmaceutical product, 7.6 M Euros .

Awarded “Best Defense Marketing Strategy” among Gulf region for Plavix – phamrmaceuticalproduct , 19.8 M Euros per year.

Managed the implementation of a major program (Performance management) for Emirates Post , A 750 Million Dirhams revinue organization.

Chosen among a staff of 7 trainers to contract with Dubai government HR institute on handling all the government development plan for firstliners and middle management layer in more than 9 authorities.

Initiated and delivered to the middle management staff of HH Shiekh Mohamed Bin Rashed Al Maktoum’s Office (Ruler’s Diwan).

Initiated and managed a performance curriculum followed by performance appraisal and rewarding system for ERA Egypt that was implemented on 130 employees .

[Type here]

EXPERIENCE

Dec 2014 – Present , Organizational Development & HR Director – ERA COMMERCIAL - Egypt

Head of Human Resources, running all human capital management (recruitment, payroll and

benefits, Performance management, Learning and Development, Escalations, Action plans follow

up ).

Head of ERA Training Academy for Real Estate and Management

Setting Strategic development plan for the organization ( Strategic brand growth)

Delivering top management training and middle management training.

Responsible of hiring and recruitment criteria

Responsible of developing and implementing the organizational culture.

Running the transformational change management activities and assuring all organization’s

layers and being adapted and performing toward achieving the organizational goals.

Responsible of Performance management and following up on the implementation of changes

made to the performance appraisal system.

Plan and develop training and development strategies to achieve the improvement KPIs that

assure a performance impactof both individual and organizational levels.

Responsible for holding (Training Needs Analysis) discussion and gathering training requirements

and communicating them to the partners.

Ensure that milestones are satisfactorily met and approved by stakeholders.

Creating & supplying course deliverables such as training material and user manual.

Supervise training projects and coordinate resources as needed within organization’s scope.

Provide timely documentation for time and expenses.

Lead, guide and assist the team of training and development.

Looking after the continuous improvement level of my team of trainers and training coordinators

through motivation, people management, inspirational leadership and ethical manners.

Handling outsourcing of trainers or “trainers of trainers” to other training organizations.

[Type here]

Nov 2013 – Dec2014, Head of Training – Minds Training and Development –

Egypt /UAE

Plan and develop training and development strategies to achieve the improvement KPIs thatassure a performance impactof both individual and organizational levels.

Responsible for holding (Training Needs Analysis) discussion and gathering training requirements and communicating them to the partners.

Ensure that milestones are satisfactorily met and approved by stakeholders.

Creating & supplying course deliverables such as training material and user manual.

Manage the ongoing application and refresh sessions.

Assist in executing test phase for training multi-phase projects.

Create design specifications using current techniques and tools.

Supervise training projects and coordinate educational resources as needed within the scope of the organization.

Provide timely documentation for time and expenses.

Lead, guide and assist the team of training and development.

Looking after the continuous improvement level of my team of trainers and training coordinators through motivation, people management, inspirational leadership and ethical manners.

Handling outsourcing of trainers or “trainers of trainers” to other training organizations.

2011-2013 Various Universities in UAE Egypt,Dubai & Al Ain

Part-time lecturer of Business Practice and Organizational Behavior.

Pre-enrollment MBA workshops.

MBA Managerial Negotiation skills class.

Lecturer of Business Practice in Middle East, exchange British students.

Trainer/instructor of Soft and intermediate business skills for postgraduates.

2012-2013 SANOFI Biosurgery Dubai

Regional Business Associate of Middle East, Cell Therapy and Regenerative Medicine

Planning and executing marketing message,sales strategy and tactics. Reporting to Europe and intercontinental zone manager.

Initiate marketing strategy for Middle East region.

Plan and apply awareness and educational marketing initiatives.

Premium customer and key openion leaders management.

Work with governmental and private market stakeholders with pre-launch activities.

Forecast sales and marketing budgets on strategic, long range and tactical plans.

Managing the sales training, tender negotiations training and product medical and marketing knowledge and following up on standards of application

[Type here]

2009-2012 SANOFI Dubai

Cardiovascular Line Senior

Increased sales of Plavix from 14.8 Million AED to 19 Million AED.

Initiated and Managed over 36 scientific marketing events.

Built relations and customer advocacy with top cardiovascular and internal medicine doctors all over UAE.

Handled Training Assignments for a team of 10 employees for 2 years.

2007-2009 Pfizer Egypt Cairo

Professional Sales Representative , Cardiovascular Line

Handled 2 major products, Lipitor ( No.1 selling worldwide) and Norvasc (most prescribed antihypertensive worldwide).

Achieved highest sales targets for a very challenging territory, Cairo Center .

Achieved targeted growth without being affected by competition of new products and economical generic competitors.

2005-2007 Kuoni Travel Cairo

Land Operation Team Leader

Managing a team of 12 tour leaders.

Responsible of organizing and managing the execution of all group trips details including ticketing, accommodations, trip itennraries logistics and additional services.

Delivering Initiative training to new joiners .

Coordinating events as exhibitions, quick trips and conferences on behalf ofKuoni or the end user and manage the internal and external communication with stakeholders to come out with the expected ROI aimed by the company and the end user.

Successfully accomplished Training projects

[Type here]

Organizations & Partners

Faculty of Pharmacy, Alexandria University, Egypt

Faculty of Pharmacy,Mansoura University, Egypt

Faculty of Sciences, Cairo University, Egypt

Faculty of Tourism , Alexandria University , Egypt

Dubai Police (Staff / Prison inmates)

Authority of Real Estates & Lands, Dubai Government ,UAE

Elegant Voyage Travel Company

Dubai Islamic Bank Academy

Facultyof Science , Cairo University

Faculty of Tourism , Alexandria University

Dubai General Prosecution

Middlesex British University

Immigration and Residency Authority Dubai

Dubai Tourism and Commercial Marketing Authority , UAE

UAE University , Al Ain

Tawam Hospital , Al Ain

Dubai Faculty of Real Estates , UAE

Al Harthy Holdings, KSA

Jeddah Municipality, KSA

Dubai Health Authority

Ibsa Pharmaceuticals, Oman

Resala Charity Organization, Egypt

Al Dostour Party, Youth committee, Egypt

Faculty of TourismAlexandria University

Dubai General Prosecution

Roads and Transport Authority, Dubai

Emirates Post, Dubai

Dubai Government HumanResource Institute, Dubai Government

Pharmacy Syndicate

Egyptian Pharmaceutical Student Federation

Model American Presidency

Topics Delivered

Clinical Research introduction

Pharmacoeconomics , Preparatory course for American board exam

Basic and Advanced Selling Skills

Situational analysis

Time Management

Change Management

Coaching Skills

Mentoring Skills

Corporate Dynamics and process management

[Type here]

Advanced Managerial Negotiations

Building Relations at Work Place

Problem solving & Decision Making

Introduction to Customer Service

Analytical Thinking

Managerial Negotiation

Stress Management

Strategic Thinking

Train the trainer (TOT)

Dealing with Corporate Office Politics

Tactical Planning

EDUCATION 2012 University of Atlanta Dubai / USA

Ongoing Doctorateof Business Administration . Management Sciences. Desirtation : Leadership in Youth and the Role of changing organizational Productivity. Estimated to be accomplished by 2015.

2010-2012 University of Atlanta Dubai MBA , University of Atlanta – Dubai Campus GPA : 3.62

2007 Faculty of Pharmacy , October 6th University Cairo B.Sc of Clinical Pharmaceutical and Health Sciences

Refferences

MBA University of Atlanta

[Type here]

Trainer Development Skills Certificate (Developing Training techniques )

[Type here]

Doctorate Enrollment , University of Atlanta

[Type here]

[Type here]

[Type here]

[Type here]

[Type here]