Artist• The concept for our female Pop artist, Isabel Beau is based around the genre conventions

of a Pop artist and is stereotypical to the genre

• She is similar to fellow female Pop artist such as : Pixie Lott,Ellie Goulding and Taylor Swift.

• Isabel was born and raised in London, she is proud of this

• She is fashionable and keeps up with modern fashion trends but also likes to stand out

from the crowd sometimes jumping ahead which her fans will be inspired by and relate to

• Her songs are about two main subjects, her heartbreak from her long term boyfriend who

cheated on her and about her being bullied at school. Also these subjects in Pop songs are

typical and this is why we have decided to include this

Music Video

The concept for our music video is:

•To have the narrative of the young girl who is stuck

in the middle of an on going battle between her mum

and dad who constantly argue

•She dances to get express her emotions and its her

escape from her home life. It also is to try and make

her parents proud of her and bring them together

•Her dancing finally then is seen by her parents and

they are proud of her and feel guilty that's he has

been stuck between them with no one to turn to

The narrative of the music video is try and connect to

the target audience of Isabel, who are more likely to

go through family break ups and they can connect to

the lyrics and visuals of the song. It also her closer

with her fans showing that she has been through

similar experiences and she has fought against it to

make it to where she is now

• Our Pop artist, Isabel Beau has a target audience of 12-25 year olds and

the whole concept of who she is, the music video, the digital and the poster

all relates to the genre conventions of the Pop industry

• This can be seen from the mise en scene for an exmaple:included in the

digipak photos we took which show she is young and fashionable which at

this age of her target audience are more focused on their fashion sense and

finding out who they are

• To make her target audience relate with her more she keeps the young,

fun and emotional feel also through other song included on the album,

‘Uncovered’ that are more up beat. For an example: they can dance around

them room to or listen to with their friends at a party

Isabel Beau fits into the music industry in general at a good standard, however she is the perfect female Pop artist from her look and personality to her lyrics and performance

Typical genre conventions in Pop are=

• Looking good

• Stylish

• A Performer

• Using social networking sites

• Writing emotional songs & dance influenced tracks

• Having an appeal to the male audience

As a group we believe that our artist abides by the genre conventions of Pop and this is also shown through the style of the music video that we are producing for the song, 'Battlefield’

• The music video shows a relationship between the lyrics and the visuals throughout the video which we believe is crucial to the emotions and story we are trying to telling to connect her target audience

• The style of video can be seen in other female Pop artists videos such as : Christina Aguilera’s , ‘Beautiful’ music video,Beyonce’s ‘If I were a Boy’ and Rihanna’s, ‘Unfaithful’

• These music videos tell a story which relates to the lyrics but also the artist sings in the video which what our music video is going to be based around. In addition Beyonce’s music video is also in black and white which supports our choice for doing this for our music video