Rachel Aspey

Client Research!

70% of income comes from advertisement.

Sells 45,000 copies on average.

30% comes from sales.

Client Research - Constraints

Financial Pressures

Target Audience

Regional Audience

Newsquest as a parent company

Client Research – My Golden

Rules

Use a mix of model types

Keep location shooting public

Double check every fact

No Children

Reveal no sources of information

Audience Research

16-24

B,C1,C2

Mainstream,Rahs,Trendies

Female

In or been through full time education

Audience Research

30-40

A or D

Chavs, Emos

Male

Uneducated

Genre Research

Genre Research – Ideas and

Content

Mock up 1

Mock up 2

Commercial and Audience

Viability Mock up 1 Mock up 2

Commercial and Audience Viability

Black, White, Red

Red dress / Telephone Box

Text in Blocks / Steps

Change the Font

Image Effects

Content on mock up 2

My Product – Front Cover

My Product – Front Cover

White Background Black Background

My Product - Content

Sunway Runway

Beach Hair-ess

A Night To Remember

Prom Queen Do’s

Pamper Me!

Heels From Heaven

The Big Vote

This Is Me

High Street Steals

S.O.S

Lads Adds

Unusual Love Stories

Destiny

This Issue’s Features Regulars

My Product – Contents Page

My Product – Double Page Spread

1

My Product – Double Page Spread

2

Total Expenditure -

£11,876.27

Total Expenditure -

£11,876.27

Total Income - £13,050.00

1 Inside Front Cover

1 Inside Back Cover

1 Outside Back Cover

1 Double Page Spread

2 Full Page

16 Eighth Page

£1.50 each

5000 copies to be sold

Expenditure Income

Commercial and Audience

Viability

Commercial and Audience

Viability

Conclusion

Young, Colourful, Fast-Moving

The Same Style For Less

More Realistic

Commercially Viable

THANK YOU FOR YOUR TIME

CAN I ANSWER ANY QUESTIONS?

Rachel Aspey