My Personal Brand Plan

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My Personal Brand Plan By Christine Baczynski

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Transcript of My Personal Brand Plan

Page 1: My Personal Brand Plan

My Personal Brand Plan

By Christine Baczynski

Page 2: My Personal Brand Plan

Key Messages

To have an effective personal brand, use several tools that you have at your disposal (ie. Social media, word of mouth, etc.)

Personal branding is a process and doesn’t happen overnight. Keep building it and eventually you will see it develop

Personal brand is as much how you project yourself as it is how others interpret how you project yourself

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Key Messages...

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Position Myself As:

Someone who has opinions on many topics

Someone who is a good writer – you NEED me to write for your company!

A PR professional who is friendly, funny and easy to talk to

Concerned and informed about current issues

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Channels

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Who Am I???

Witty

Fierce Good Communicator

Writer

Passionate

Eloquent

Humanist

Genuine

Well-travelled

Creative

EditorDetermined

Spontaneous

Go-Getter

Innovative

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Personal SWOT Analysis

Strengths – experience working in a PR setting (Chamber of Commerce), writing articles and copy-editing for a newspaper, strong writing, spelling and grammatical skills

Weaknesses – no experience with social media to such a high degree, small amount of PR contacts

Opportunities – those who are successful in PR must have superior writing skills, I bring a spontaneous and edgy personality to the field

Threats – competition is fierce

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Strategy

Increase my online presence and come to be known as someone with valid opinions

Share content that is important to me and reflects my values

“Sell” myself while still maintaining a personal life free from public exposure

Take advantage of networking opportunities and build a reputation in public relations

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Tactics

Increase active presence on Twitter and make posts more often

Share content and opinions on my personal blog on blogspot.com

Attend IABC and CPRS networking events advertised by professors at Humber

Take advantage of volunteer opportunities advertised for PR students at Humber

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Measurable Objectives/Critical Path

To increase my following on Twitter to 15 followers (who are not classmates) by the end of the semester

To make a minimum of one blog post per week on my personal blog that either shares content or gives opinion (or both)

To make contact with at least 5 PR professionals who can help me develop my brand by the end of the semester

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Measureable Objectives/Critical Path continued...

To create a LinkedIn account and make contact with PR professionals throughout the course of the rest of the semester

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Ultimate Goal

To market myself as a PR professional who is well-known, passionate and opinionated, while still managing to keep a separate personal life that doesn’t interfere with my work life

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Fin