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My Novel My Everythingan integrated marketing campaign Holiday 2010Presented To: Jason Topel/Pandigital Inc.Presented By: Laureen Chang/Dave Milner/Jenny Nelson/EntercomDate: 9/12/10#

Target AudienceMen and Women who are looking for an affordable and easy to use eReader/tablet Consumers looking for a introductory, multi-purpose device that can be used throughout the dayFamilies with younger children who appreciate the color capabilities of the Pandigital screen, and mature adults who are looking to invest in a practical eReader that meets their needs

#Marketing ObjectivesDrive consumer purchase/awareness of the Pandigital Novel during the Holidays (November December)

Promote the Pandigital Novels:Ease ConvenienceMultiple FeaturesAffordability

#Campaign Objective + StrategyObjective: Educate the public on how the Pandigital Novel can help you throughout the day and provides lifestyle solutions beyond the reader

Strategy: Use anecdotal storytelling from trusted, familiar sources (on-air personalities) to engage listeners in the benefits of owning the Pandigital Novel.

#Concept: My Novel My Everything.Personal assistant, e-reader, bookstore, music player, portable television, arcade game, alarm clock. Tons of uses

My Novel. My Everything uses on air personalities to showcase the features, functionality and affordability of the Pandigital Novel.

Using real stories, our personalities will engage our listeners with their experiences using the Novel and will share how their Novel has become their everything (from alarm clock, to photo frame to portable computer).

Surf, play, read. Its My Novel My everything from morning to night.#Marketing TacticsAudio Marketing:On Air Radio Online RadioDigital MarketingBanner AdsVideo Pre-RollDirect to Consumer MarketingEmail marketing

#Marketing Tactics: On Air Radio:60-second storytelling vignettes voiced by actual on- air personalities who tell their personal stories about playing with, using and experiencing their Pandigital Novel.

Perfect holiday gift.

#Digital Marketing: Online RadioThe fastest growing segment of the radio industry now represents 5-10% of the total audience and also is our most loyal, tech savvy and responsive listener.

Online radio is our point of purchase where consumers are just a mouse click away from your website.

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Digital Marketing: Banner AdsBanner Ad running throughout the websites

728x90300x100 300x250

Entercom also offers site takeovers for a truly dominant, high-profile campaign with impact

#Digital Marketing: Digital Video Who says radio is not a visual medium! Video Pre-Roll - Video ads

Video Pre-rolls (must see video that runs prior to each online radio session) and 300x250 video ads are our most popular assets.

Existing 15-second video clips from Pandigital can be used, or we can design and create your video as well.KRXQ - Pat MartinVideo Pre-roll

#Digital Marketing: Database MarketingConnect with our opt-in radio station members through direct marketing

Send Coupons, information and/or special Limited time Offer available at specific retailers

Build Pandigitals database of contacts

Link to Jiffy Lube Live Coupon#Crystal Mountain Spring skiing Campaign Timing: April 2010 Discounted Lift TicketTime sensitive promotional offer, focused on a great price point before the end of ski seasonDedicated Perks Tribal email sent to the Seattle Perks Tickets and Events opt-in database of 45,000, specific to the KMTT audience, on April 5th, 2010

Results:HUGE success!!!500 vouchers were redeemed, prior to the first weekend!Over 650 total redemptions since email was sent out (Over 720% ROI)Clear evidence that this went viralKMTT has been taking calls ever since the email was sent asking/begging I heard you guys have some great deal for Crystal Mountain...how do I get one?

Earthbound Expeditions In pursuit of Chopin Jan 2010 Overview: Tuesday, January 26th Earthbound expeditions, a luxury travel agency sent an email invitation to join Hoyt Smith, morning host of 102.1 KDFC and fellow classical music lovers in May of 2010 to celebrate Frederic Chopins 200th birthday in Poland!The Tribal email was sent as part of an integrated campaign with on air and digital components to drive interest and demand.The 12 Days/11 Night tour was priced at $4,995 a person for a land and see package .

Results: The email was sent to KDFCs database of 52,815Number of Emails Opened: 11,091 (Open Rate: 21%)Total Clicks: 992 (1.88% Click Thru Rate)Earthbound Expeditions also received over 20 phone calls asking for additional information.This integrated program sold 19 trips (almost $95k in revenue so far)Great results for such a big ticket item!!

Jiffy Lube:This is live and just was sent out last week. Please click on the Box or: http://www.jiffylubeca.com/summer_savings.php to see how the coupon works.Print the coupon and show the JiffyLube special offer page. Great way to build database.11Media Summary: San Francisco Timing: November 8 December 12 (5 weeks)San Francisco Market / 3 stations

AudioPre-Recorded Endorsement Commercials = :60s @ 24x per week per station Production Included

DigitalBanner Ads (5% Share of Voice)15-second Pre-roll featuring station talent (5% Share of Voice)Online Radio Commercial Schedule (5% Share of Voice)Production Included

Direct to Consumer Marketing2x direct to consumer emails sent to our opt in database members during the 5 weeks per station (122,000 opt in members)#12San Francisco Investment SummaryStationFormatRecommended TalentWeekly Invest.

KDFCClassical Dianne Nicolini$5,845

KOITACLaurie Sanders$17,412

KBWFFresh CountryMiki Gamez$7,520Totals:5-week On-Air Cumulative Persons SF Market:3,889,4005- week Online Impressions SF Market: 525,000

Total Weekly Investment$ 30,778Total Campaign / 5 weeks:$153,888*Aug 2010 Arbitron Adults 25+

#Opportunity to Extend to Other MarketsBostonWEEI-AM$129,158DenverKOSI$59,549SeattleKKWF$43,154#14National Footprint100+ Station-Web NetworkAlmost 30 Million Listeners Every Week3.3 Million Unique Web Users 1 Million Weekly online radio listenersAn Opt In Database of over 2.3 Million Listeners 16.5 Million Page Views per week

#The preceding pages contain proprietary information of Entercom Communications Corp. and is to be used by the recipient solely for the purpose of evaluating a transaction or business relationship with Entercom Communications Corp. This Proprietary Information should be kept confidential and is not to be distributed, disclosed or disseminated to third parties.

Confidentiality#16