Partners in improving local health

MY NHS

3 March 2014

Sam HarrisonSenior Comms & Engagement Manager, NECS

Partners in improving local health

Content

• What is MY NHS?• History • Current usage• The future – NHS England CSU Field

Force work in partnership with CMCSU

Partners in improving local health

What is MY NHS?

• Product of Membership Engagement Services

• Currently used by a range of organisations across the country

Partners in improving local health

Historical use in the North East

• Commissioning in Teesside• Database of local people interested in

health who wanted to get involved• Used widely for ongoing engagement and

formal consultations• By health service commissioners

Partners in improving local health

What can it do?

• A sophisticated engagement tool that integrates a content management system tool

• It uses advanced ‘market research techniques’

• Stores people’s names, addresses, how they want to be communicated with, holds records on events attended etc

Partners in improving local health

What can it do?

• Range of communication methods– SMS– Sends and records emails sent/responded to – Hard copy mailing

• Accredited under Data Protection legislation• Code of conduct of the Market Research

Society

Partners in improving local health

Example area – North Tyneside

Partners in improving local health

Example area – age

Partners in improving local health

Example area – ethnicity

Partners in improving local health

Example area – occupation

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• Two year engagement project until September 2015 funded by the CCG – working with Durham Community Action – to recruit and engage people in the Durham area

http://www.durhamrcc.org.uk/projects.html/1/

Partners in improving local health

Partners in improving local health

How it’s being used now

• Commissioning intentions• Call to Action• Currently being used / actively recruited to by 3

CCGs• Agreed roll out to a further 8 clinical commissioning

groups in the North East • Proposed campaign starting in spring 2014 for

recruitment in Northumberland, Tyne and Wear area

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2014/15CSU ‘Field Force’ programme

• Phase 1: offer of set up to other North Region clinical commissioning groups and area teams

• Phases 2 & 3: includes working with groups, a range of development work on digital and on-line innovation, reflecting NHSE ‘Transforming Participation’ direction of travel

North of England Commissioning SupportCheshire and Merseyside Commissioning Support UnitWorking together to deliver better outcomes

Working Smarter for Better Health