My Nano Project

7/31/2019 My Nano Project

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The grand project study on a PERCEPTION OF PEOPLE ON NANO CAR IN NCR basedon customer survey. The main objectives of the project are

To know the perception of people about NANO car in NCR.

To know about awareness of products.

To know about factors affecting purchase decision of NANO.

To know acceptance level of people in NCR.

To know how purchase decision of NANO. varies from differentIncome group.

For this project customer research was carried out at various area of NCR. In this customerresearch, I learnt about different types of customers perception about TATAs NANO in NCR.


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INTRODUCTION

TATA GROUP PROFILE:

The Tata Group comprises 98 operating companies in seven business sectors: information

systems and communications; engineering; materials; services; energy; consumer products;

and chemicals. The Group was founded by Jamsetji Tata in the mid 19th century, a period

when India had just set out on the road to gaining independence from British rule.

Consequently, Jamsetji Tata and those who followed him aligned business opportunities withthe objective of nation building. This approach remains enshrined in the Group's ethos to this

day.

The Tata Group is one of India's largest and most respected business conglomerates, with

revenues in 2006-07 of $28.8 billion (Rs129,994 crore), the equivalent of about 3.2 per cent of

the country's GDP, and a market capitalization of $66.9 billion as on February 21, 2008. Tata

companies together employ some 289,500 people. The Group's 27 publicly listed enterprises

among them stand out names such as Tata Steel, Tata Consultancy Services, Tata Motors

and Tata Tea have a combined market capitalization that is the highest among Indian

business houses in the private sector, and a shareholder base of over 2.9 million. The Tata

Group has operations in more than 80 countries across six continents, and its companies

export products and services to 85 countries.

The Tata family of companies shares a set of five core values: integrity, understanding,

excellence, unity and responsibility. These values, which have been part of the Group's beliefs

and convictions from its earliest days, continue to guide and drive the business decisions of

Tata companies. The Group and its enterprises have been steadfast and distinctive in their

adherence to business ethics and their commitment to corporate social responsibility. This is a

legacy that has earned the Group the trust of many millions of stakeholders in a measure few

business houses anywhere in the world can match.

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Values and purpose:

Leadership with trust

Purpose

At the Tata Group our purpose is to improve the quality of life of the communities we serve.

We do this through leadership in sectors of national economic significance, to which the

Group brings a unique set of capabilities. This requires us to grow aggressively in focused

areas of business.

Our heritage of returning to society what we earn evokes trust among consumers, employees,

shareholders and the community. This heritage is being continuously enriched by theformalisation of the high standards of behavior expected from employees and companies.

The Tata name is a unique asset representing leadership with trust. Leveraging this asset to

enhance Group synergy and becoming globally competitive is the route to sustained growth

and long-term success.

FIVE CORE VALUES

The Tata Group has always sought to be a value-driven organisation. These values continue

to direct the Group's growth and businesses. The five core Tata values underpinning the way

we do business are:

Integrity: We must conduct our business fairly, with honesty and transparency. Everything we

do must stand the test of public scrutiny.

Understanding: We must be caring, show respect, compassion and humanity for our

colleagues and customers around the world, and always work for the benefit of the

communities we serve.

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Excellence: We must constantly strive to achieve the highest possible standards in our day-

to-day work and in the quality of the goods and services we provide.

Unity: We must work cohesively with our colleagues across the Group and with our

customers and partners around the world, building strong relationships based on tolerance,

understanding and mutual cooperation.

Responsibility: We must continue to be responsible, sensitive to the countries, communities

and environments in which we work, always ensuring that what comes from the people goes

back to the people many times over.

A SAGA OF VISION

As much an institution as it is a business conglomerate, the Tata Group is unique in more

ways than one. Established by Jamsetji Tata in the second half of the 19th century, the Group

has grown into one of India's biggest and most respected business organisations, thanks in no

small part to its entrepreneurial vision, its commitment to ideals that put people before profits,

and its fortitude in the face of adversity.

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Family pride

The Tata family of enterprises comprises 98 companies in seven business sectors. This

section lists all these companies under the sectors in which they operate, besides the two

promoter companies of the Group. Visitors can, by clicking on the relevant links, get a profile

of individual companies, their subsidiaries (if any), their products and services, contact details,

etc.

The seven business sectors

ENGINEERING (AUTOMOTIVE):

Tata Auto Comp Systems:

Subsidiaries / associates / joint ventures: International Automotive, Knorr Bremse Systems

for Commercial Vehicles,Tata Auto Comp GY Batteries, TACO Engineering,TACO Faurecia

Design Centre, TACO Hendrickson Suspension Systems, TACO Interiors and Plastics

Division, TacoKunststofftechnik, TACO MobiApps Telematics, TACO Supply Chain

Management,TACO Tooling, TACO Visteon Engineering Center,Tata Ficosa Automotive

Systems, Tata Johnson Controls Automotive, Tata Toyo Radiator,Tata Yazaki Auto Comp,

TC Springs, Technical Stampings Automotive

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Tata Motors:

Subsidiaries / associates / joint ventures: Concorde Motors, HV Axels, HV Transmissions,

Nita Company, TAL Manufacturing Solutions, Tata Cummins, Tata Daewoo Commercial

Vehicles Company, Tata Engineering Services, Tata Precision Industries, Tata Technologies,

Telco Construction Equipment

ENGINEERING SERVICES

Tata Projects, TCE Consulting Engineers, Voltas

ENGINEERING PRODUCTS

TAL Manufacturing Solutions,Telco Construction Equipment Company, TRF

MATERIALS:

COMPOSITES

Tata Advanced Materials

METALS

Tata Steel :

Subsidiaries / associates / joint ventures: Hooghly Met Coke and Power Company,

Jamshedpur Injection Powder (Jamipol), Jamshedpur Utility and Service Company Limited

(JUSCO), Lanka Special Steel, mjunction services, NatSteel, Sila Eastern Company, Tata

Blue Scope Steel, Tata Metallic, Tata Pigments, Tata RefractoriesTata Ryerson, Tata Sponge Iron, Tata Steel (Thailand), Tata Steel KZN, Tayo Rolls, The

Dhamra Port Company, The Indian Steel and Wire Products, The Tinplate Company of India,

TM International Logistics, TRF

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ENERGY:

POWER

Tata BP Solar India

Tata PowerSubsidiaries / associates / joint ventures:Tata Ceramics, Tata Power Trading, North Delhi

Power Limited

OIL AND GAS

Tata Petrodyne

CHEMICALS:

Rallis India

Tata Chemicals

Tata Pigments

PHARMA

Advinus Therapeutics

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SERVICES:

HOTELS AND REALTY

Indian Hotels (Taj group)

Subsidiaries / associates / joint ventures: Taj Air, Roots Corporation (Ginger Hotels)

THDC

Tata Realty and Infrastructure

FINANCIAL SERVICES

Tata AIG General Insurance,Tata AIG Life Insurance,Tata Asset Management TataCapital, Tata Financial Services, Tata Investment Corporation

OTHER SERVICES

Tata Quality Management Services, Tata Services, Tata Strategic Management Group

CONSUMER PRODUCTS:

Infiniti RetailTata Tea

Subsidiaries / associates / joint ventures: Tetley Group, Tata Coffee, Tata Tetley, Tata Tea IncTata Ceramics

Tata McGraw Hill Publishing Company

Titan Industries

Trent

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INFORMATION SYSTEMS AND COMMUNICATIONS:

INFORMATION SYSTEMS

Nelito Systems

Tata Consultancy Services

Subsidiaries / associates / joint ventures: APONLINE, Airline Financial Support Services,

AviationSoftware Development Consultancy, CMC, CMC Americas Inc, Conscripti, HOTV,

Tata America International Corporation, WTI Advanced Technology.

Tata Elxsi

SerWizSol

Tata Interactive Systems

Tata Technologies

COMMUNICATIONS

Tata Sky

Tata Teleservices

Subsidiaries / associates / joint ventures: Tata Teleservices (Maharashtra)

Tata Communications

Tata net

INDUSTRIAL AUTOMATION

Nelco

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Subsidiaries / associates / joint ventures:Tatanet

TATA MOTORS PROFILE:

Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426

crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each

segment, and the second largest in the passenger vehicles market with winning products in

the compact, midsize car and utility vehicle segments. The company is the world's fifth

largest medium and heavy commercial vehicle manufacturer, and the world's second

largest medium and heavy bus manufacturer.

The company's 22,000 employees are guided by the vision to be "best in the manner

in which we operate best in the products we deliver and best in our value system and

ethics." Tata Motors helps its employees realize their potential through innovative HR

practices. The company's goal is to empower and provide employees with dynamic career

paths in congruence with corporate objectives. All-round potential development and

performance improvement is ensured by regular in-house and external training.

The company has won several awards recognising its training programs. Established

in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4

million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's

manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune(Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar

(Uttarakhand). A new plant is being set up in gujraat to manufacture the company's small

car. The nation-wide dealership, sales, services and spare parts network comprises over

2,000 touch points. The company also has a strongauto finance operation, TML Financial

Services

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Limited, supporting customers to purchase Tata Motors vehicles.Tata Motors, the first

company from India's engineering sector to be listed in the New York Stock Exchange

(September 2004), has also emerged as an international automobile company. In 2004, it

acquired the Daewoo Commercial Vehicles Company, Korea's second largest truck maker.

The rechristened Tata Daewoo Commercial Vehicles Company has launched several new

products in the Korean market, while also exporting these products to several international

markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from

Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed

Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well.

Hispano's presence is being expanded in other markets.

In 2006, it formed a jointventure with the Brazil-based Marcopolo, a global leader in

Body-building for buses and coaches to manufacture fully-built buses and coaches for India

and select international markets. Tata Motors also entered into a joint venture in 2006 with

Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the

company's pickup vehicles in Thailand. In 2006, Tata Motors and Fiat Auto formed an

industrial joint venture at Ranjangaon (near Pune in Maharashtra, India) to produce both

Fiat and Tata cars and Fiat power trains for the Indian and overseas markets; Tata Motors

already distributes and markets Fiat branded cars in India. In 2007, Tata Motors and FiatAuto entered into an agreement for a Tata license to build a pick-up vehicle bearing the Fiat

nameplate at Fiat Group Automobiles' Plant at Cordoba, Argentina. The pick-up will be sold

in South and Central America and select European markets.

These linkages will further extend Tata Motors' international footprint, established

through exports since 1961. While currently about 18% of its revenues are from

international business, the company's objective is to expand its international business, both

through organic and inorganic growth routes. The company's commercial and passengervehicles are already being marketed in several countries in Europe, Africa, the Middle East,

Australia, South East Asia and South Asia. It has assembly operations

in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal. The foundation of the

companys growth is a deep understanding of economic stimuli and customer needs, and

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the ability to translate them into customer-desired offerings through leading edge R&D. The

R&D establishment includes a team of 1400 scientists and engineers. The company's

Engineering Research Centre was established in 1966, and has facilities in Pune,

Jamshedpur and Lucknow. The ERC has enabled pioneering technologies and products. It

was Tata Motors, which developed the first indigenously developed Light Commercial

Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully

indigenous passenger car. Within two years of launch, Tata Indica became India's largest

selling car in its segment. The ERC in Pune, among whose facilities are India's only

certified crash-test facility and hemi-anechoic chamber for testing of noise and vibration,

has received several awards from the Government of India. Some of the more prominent

amongst them are the National Award for Research and Development Efforts in Industry in

the Mechanical Engineering Industries sector in 1999, the National Award for Successful

Commercialization of Indigenous Technology by an Industrial Concern in 2000, and the

CSIR Diamond Jubilee Technology Award in 2004.

The company set up the Tata Motors European Technical Centre (TMETC) in 2005 in

the UK. TMETC is engaged in design engineering and development of products, supporting

Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and Hispano Carrocera

also have R&D establishments at Gunsan in South Korea and Zaragoza in Spain. The pace

of new product development has quickened through an organisation-wide structured New

Product Introduction (NPI) process. The process with its formal structure for introducingnew vehicles in the market brings in greater discipline in project execution.

The NPI process helped Tata Motors create a new segment, in 2005, by launching

the Tata Ace, Indias first indigenously developed mini-truck. The years to come will see the

introduction of several other innovative vehicles, all rooted in emerging customer needs.

Besides product development, R&D is also focusing on environment-friendly technologies in

emissions and alternative fuels.

Through its subsidiaries, the company is engaged in engineering and automotivesolutions, construction equipment manufacturing, automotive vehicle componentsmanufacturing and supply chain activities, machine tools and factory automation solutions,high-precision tooling and plastic and electronic components for automotive and computerapplications, and automotive retailing and service operations.

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True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit toCorporate Social Responsibility. It is a signatory to the United Nations Global Compact, andis engaged in community and social initiatives on labor and environment standards incompliance with the principles of the Global Compact. In accordance with this, it plays anactive role in community development, serving rural communities adjacent to itsmanufacturing locations. .

Milestones since inception:

It has been a long and accelerated journey for Tata Motors, India's leading automobile

manufacturer. Some significant milestones in the company's journey towards excellence

and leadership

1945 : Tata Engineering and Locomotive Co. Ltd. was

established to manufacture locomotives andother engineering products.

1948 : Steam road roller introduced in collaboration with

Marshall Sons (UK).

1954 : Collaboration with Daimler Benz AG, West Germany,

For manufacture of medium commercial vehicles. The

First vehicle rolled out within 6 months of the contract.

1959 : Research and Development Centre set up at Jamshedpur.

1961 : Exports begin with the first truck being shipped to Ceylon, now Sri Lanka.

1966 : Setting up of the Engineering Research Centre at Pune to provide impetus to

automobile Research and Development.

1971 : Introduction of DI engines.

1977 : First commercial vehicle manufactured in Pune.

1983 : Manufacture of Heavy Commercial Vehicle commences.

1985 : First hydraulic excavator produced with Hitachi collaboration.

1986 : Production of first light commercial vehicle, Tata 407, indigenously designed, followed

by Tata 608.

1989 : Introduction of the Tata mobile 206 - 3rd LCV model.

1991 : Launch of the 1st indigenous passenger car Tata Sierra.TAC 20 crane produced.

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One millionth vehicle rolled out.

1992 : Launch of the Tata Estate.

1993 : Joint venture agreement signed with Cummins Engine Co. Inc. for the

manufacture of high horsepower and emission friendly diesel engines.

1994 : Launch of Tata Sumo - the multi utility vehicle.

Launch of LPT 709 - a full forward control, light commercial vehicle.

Joint venture agreement signed with M/s Daimler - Benz / Mercedes - Benz

For manufacture of Mercedes Benz passenger carsin India.

Joint venture agreement signed with Tata Holset Ltd., UK for manufacturing

turbochargers to be used on Cummins engines.

1995 : Mercedes Benz car E220 launched.

1996 : Tata Sumo deluxe launched.

1997 : Tata Sierra Turbo launched.

100,000th Tata Sumo rolled out.

1998 : Tata Safari - India's first sports utility vehicle launched.

2 millionth vehicles rolled out.

Indica, India's first fully indigenous passenger car launched.

1999 : 115,000 bookings for Indica registered against full payment within a week.

Commercial production of Indica commences in full swing.

2000 : First consignment of 160 Indicas shipped to Malta.

Indica with Bharat Stage 2 (Euro II) compliant diesel engine launched. Utility vehicles with Bharat 2 (Euro II) compliant engine launched. Indica 2000 (Euro II) with multi point fuel injection petrol engine launched. Launch of CNG buses. Launch of 1109 vehicle - Intermediate commercial vehicle.

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2001 : Indica V2 launched - 2nd generation Indica.

100,000th Indica wheeled out. Launch of CNG Indica. Launch of the Tata Safari EX Indica V2 becomes India's number one car in its segment.

2002 : Unveiling of the Tata Sedan at Auto Expo 2002.

Petrol version of Indica V2 launched.

Launch of the EX series in Commercial vehicles.

Launch of the Tata 207 DI.

2,00,000th Indica rolled out.

5,00,000th passenger vehicle rolled out.

Launch of the Tata Sumo'+' Series

Launch of the Tata Indigo.

Tata Engineering signed a product agreement with MG Rover of the UK.

2003 : Launch of the Tata Safari Limited Edition.

The Tata Indigo Station Wagon unveiled at the Geneva Motor Show.

On 29th July, J. R. D. Tata's birth anniversary, Tata Engineering becomes Tata Motors

Limited.

3 millionth vehicles produced.

First City Rover rolled out

135 PS Tata Safari EXi Petrol launched

Tata SFC 407 EX Turbo launched

2004 : Tata Motors unveils new product range at Auto Expo '04.

New Tata Indica V2 launched

Tata Motors and Daewoo Commercial Vehicle Co. Ltd. sign investment agreement

Indigo Advent unveiled at Geneva Motor Show

Tata Motors completes acquisition of Daewoo Commercial Vehicle Company

Tata LPT 909 EX launched

Tata Daewoo Commercial Vehicle Co. Ltd. (TDCV) launches the heavy duty truck

'NOVUS' , in Korea

Sumo Victa launched

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Indigo Marina launched. Tata Motors lists on the NYSE

2005 : Tata Motors rolls out the 500,000th Passenger Car from its Car Plant

Facility in Pune.

The Tata Xover unveiled at the 75th Geneva Motor Show

Branded buses and coaches - Starbus and Globus - launched

Tata Motors acquires 21% stake in Hispano Carrocera SA.

Tata Ace, India's first mini truck launched

Tata Motors wins JRD QV award for business excellence.

The power packed Safari Dicor is launched

Introduction of Indigo SX series - luxury variant of Tata Indigo

Tata Motors launches Indica V2 Turbo Diesel. One millionth passenger car produced and sold

Inauguration of new factory at Jamshedpur for Novus

Tata TL 4X4, India's first Sports Utility Truck(SUT) is launched

Launch of Tata Novus

Launch of Novus range of medium trucks in Korea, by Tata Daewoo

Commercial Vehicle Co. (TDCV)

2006 : Tata Motors vehicle sales in India cross four million mark Tata Motors unveils new long wheel base premium Indigo & X-over concept at Auto

Expo 2006

Indica V2 Xeta launched

Passenger Vehicle sales in India cross one-million mark

Tata Motors and Marcopolo, Brazil, announce joint venture to manufacture fully built

buses & coaches for India & markets abroad

Tata Motors first plant for small car to come up in West Bengal

Tata Motors extends CNG options on its hatchback and estate range TDCV develops South Korea's first LNG-Powered Tractor- Trailer

Tata Motors and Fiat Group announce three additional cooperation agreements

Tata Motors introduces a new Indigo range

2007 : Tata Motors launches the long wheel base Indigo XL, India's first stretch

limousine

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Mr. Ratan N Tata (Chairman)

Heading the Tata Group since 1991, Ratan N Tata is the Chairman of Tata Sons, holding

company of the Tata Group, and major Group companies including, Tata Motors, Tata Steel,

Tata Consultancy Services, Tata Power, Tata Tea, Tata Chemicals, Indian Hotels, Tata

Teleservices and Tata Auto Comp. He is also Chairman of two of the largest private sector

promoted philanthropic trusts in India. During his tenure, the Group has further expanded its

global reach, with its revenues growing over six fold to Rs 97,000 crore ($21.9 billion).

Mr. Tata joined the Tata Group in December 1962. After serving in various companies, he was

appointed the Director-in-Charge of The National Radio & Heading the Tata Group since

1991, Ratan N Tata is the Chairman of Tata Sons, holding company of the Tata Group, and

major Group companies including, Tata Motors, Tata Steel, Tata Consultancy Services, Tata

Power, Tata Tea, Tata Chemicals, Indian Hotels, Tata Teleservices and Tata Auto Comp. He

is also Chairman of two of the largest private sector promoted philanthropic trusts in India.

During his tenure, the Group has further expanded its global reach, with its revenues growing

over six fold to Rs. 97,000 crore ($21.9 billion).

Mr. Tata joined the Tata Group in December 1962. After serving in various companies, he was

appointed the Director-in-Charge of the National Radio & Electronics Company Limited

(Nelco) in 1971. In 1981, he was named Chairman of Tata Industries, the Group's

other holding company, where he was responsible for transforming it into the Group's strategy

think-tank and a promoter of new ventures in high-technology businesses.

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He is associated with various organizations in India and abroad in varying capacities, some of

which are:

Chairman, government of India's Investment Commission

Member, Prime Minister's Council on Trade and Industry

Member, National Hydrogen Energy Board

Member, National Manufacturing Competitiveness

Competitiveness Council

Serving on the International Investment Council set up by the president of the Republic

of South Africa

Serving the International Business Advisory Council of the British government to

advise the chancellor of the exchequer

Member, International Advisory Council of Singapore's Economic Development Board

Member, Asia-Pacific Advisory Committee to the board of directors of the New York

Stock Exchange

Member, international advisory boards of the Mitsubishi Corporation, the American

International

Group and JP Morgan Chase

President, court of the Indian Institute of Science, Bangalore

Chairman, council of management, Tata Institute of Fundamental Research, Mumbai

Member, board of trustees of the Rand Corporation, Cornell University and University

of Southern California, and the Foundation Board of the Ohio State University Chair, advisory board of RAND's Center for Asia Pacific Policy

Member, Global Business Council on HIV / AIDS and the programme board of the Bill

& Melinda Gates Foundation's India AIDS initiative

Mr. Tata received a Bachelor of Science degree in architecture from Cornell University in

1962. He worked briefly with Jones and Emmons in Los Angeles, California, before returning

to India in late 1962. He completed the Advanced Management Program at Harvard Business

School in 1975.

The government of India honored Mr. Tata with one of its highest civilian awards, the Padma

Bhushan, on Republic Day, January 26, 2000. He has also been conferred an honorary

doctorate in business administration by the Ohio State University, an honorary doctorate in

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technology by the Asian Institute of Technology, Bangkok, and andhonorary doctorate in

science by the University of Warwick.

Manufacturing:

Tata Motors owes its leading position in the Indian automobile industry to its strong focus on

indigenisation. This focus has driven the Company to set up world-class manufacturing units

with state-of-the-art technology. Every stage of product evolution-design, development,

manufacturing, assembly and quality control, is carried out meticulously. Our manufacturing

plants are situated at Jamshedpur in the East, Pune in the West and Lucknow in the North.

Jamshedpur:

Established in1945, the Jamshedpur unit was the company's first unit and is spread over an

area of 822 acres. It consists of 4 major divisions - Truck Factory, Engine Factory, Cab &

Cowl Factories, and the Novus. Engineering Division, which has one of the most versatile tool

making facilities in the Indian sub-continent.

Lucknow:

Tata Motors Lucknow is one of the youngest production facilities among all the Tata Motors

locations and was established in 1992 to meet the demand for Commercial Vehicles in the

Indian market.

Uttarakhand

The company has set up a plant for its mini-truck, Ace, at Pant Nagar in Uttarakhand. The

plant will begin commercial production during the course of the year.

Research & Development:

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Research provides the much-needed inspiration for the birth of new ideas, which in turn

breathes new life into products. World-class automotive research and development are key

factors that contribute to the leadership of the Company.

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Engineering Research Centre (ERC):

The Research Centre at Jamshedpur regularly upgrades components and aggregates. A well-

equipped torture track enables rigorous and exhaustive testing of modifications before they

are used as regular fitments.

Safety

For Tata Motors, safety is of paramount importance. This avenue provides no room for the

slightest margin of error.

Tata Motors ERC is the only high-tech facility in India to evaluate the degree of passenger

safety in the event of any high-speed impact. Through a special crash test facility. Different

types of accidents are simulated; the results analyzed, and put to use in the development of a

vehicle that satisfies stringent international safety norms.

Special high-speed cameras record test crashes at the rate of 1000 frames per second. An

accident, for instance, at the speed of 50 kilometers per hour, lasts one eighth of a second.

Thus, 125 frames recorded by these cameras are available for study with the completion of

each individual test.

Minimizing Noise (ANECHOIC CHAMBER):Anechoic chamber is a highly sophisticated noise and vibration laboratory, the nerve centre of

which is a vast chamber lined with 88,000 cones projecting at various angles from the walls

and ceiling. It is one of its kinds in India and is developed completely with in-house facilities.

Designing and Styling (CAD CENTRE):

The CAD centre is equipped with 53 state-of-the-art CAD stations and the latest

software. The CAD centre is a vital organ of ERC's Cab Design Section. CAD designing

involves development of vehicle specifications, styling interiors and exteriors, reviewing the

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styling from the engineering and aesthetic points of view, virtual prototyping to check for

design acceptability and feasibility of manufacture.

THE NEXT PEOPLE'S CAR:

Tata Motors' plans would produce, in real terms, by far the cheapest car ever made.

An Indian car may soon earn a parking place in history alongside Ford's Model T,

Volkswagen's Beetle and the British Motor Corp.'s Mini, all of which put a set of wheels within

reach of millions of customers after they rolled onto the scene. Tata Motors is developing a

car it aims to sell for about $2,500 the cheapest, by far ever made.

."

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TATA NANO - THE LITTLE CAR THAT MIGHT CHANGETHE WORLD

TECH SPECS:

Length : 3.1 mWidth : 1.5 mHeight : 1.6 mTo seat : 4Engine : 643cc, 2-cylinder, all-aluminumPower : 33 BHPPosition : Engine, battery at rear endBoot : In frontFuel : PetrolFuel injection : MPFIFuel consumption : 20 kmpl.AC : Only in deluxe versionPassenger side mirror : NoPower steering : NoPrice : $2500 at dealer + VAT + transport cost. Base version

approximate on-road price: $3000Tyres : Tubeless tyres.Body :All-steelSafety features : Crumple zones, intrusion-resistant doors, seat belts,

2 A-PillarsSuspension : Independent front and rear

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Seldom do we see cars that rewrite the history books even before they are seen running

around on the roads. And hardly ever do we see cars that vow to put the nation on four

wheels. The Tata Nano is one such car a car that has been in the news for quite a few

years, for reasons good and evil. Nano is a car which has breathed into life due to one man.

Give credit to Mr. Ratan Tata for his determination to build a low cost family car that has come

true, finally! Took long it did, but the Nano came in a beautiful form. Touted as worlds

cheapest car by a far cry, Nano has been the talk of the town around the globe. Head

honchos of big organizations have been pouring in by numbers to have a look at this

engineering masterpiece. We bring you some interesting bits.

Looks:

Numbers first.

Length 3100mm

Width 1500mm

Height 1600mm

Wheelbase 2230mm.

Ground Clearance 180mm

You will be wondering why I am talking about the dimensions of the Nano, since all of you

know that it is a rather compact and tiny machine. It is because I have good reason to talk

about the dimensions. You see, the Nano is going to be faced with Maruti 800 as its main

rival. But you could throw in the Alto and Zen Estilo to mark out some design and packaging

aspects. Just to get things in perspective, Nano is over 230mm shorter than 800 in overall

length but the wheelbase advantage of 155mm over the offering from Maruti makes sure that

the Nano is more accommodating than the 800. Tata has managed to squeeze out a 60mm

advantage in width and Maruti 800 falls short of about 100mm in height. So in essence,

you get more legroom, better shoulder room and room more than enough for a turban, if you

wear one! But before you enter inside, you are bound to gape in admiration at the beautifully

crafted curves of this micro car. I personally feel that the front has a lot of Zen Estilo written on

it, but manages to look really funky and cool.

The mono-volume design establishes a sea of change from the two-box layout of the 800.

What it ensures the Nano with is extremely short overhangs and tight packaging. For a car of

this size and image, the Nano is an extremely sexy looking car with futuristic design cues. The

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bonnet line is steep and unites together with the bumper in a seamless way. Though there is

no grille per se, the front has a smiling look which accentuates the happy feeling. The fog

lamps are incorporated in the bumper which has a distinct air dam running across in between

them. In profile, the Nano resembles Mitsubishis latest small car i. The rear of the Nano is

somewhat recognizable. The tail lamps are inspired from elder sister, Indica. So this is a very

compact hatchback, yes? No my friend, you are massively wrong. Even I was dumbfounded

when I discovered that the Nano cannot be called a hatchback a word so true to the way the

small cars are. The reason for this is because it does not have a hatch! The tail gate cannot

be opened owing to it being joined together with the boot sill. This makes accessing the

engine a pain in the bottom. But a hatchback it will be called still. The back side of the Nano is

made attractive by the mid mounted exhaust pipe which peeps out of the aggressively

designed bumper.

The Nano is disruptive tech - make no mistake.

The world's car manufacturers have expressed all shades of opinion in the run-up to the Tata

Nano. Suzuki has said that it is impossible V W said it is not what they want to do.

DaimlerChrysler said they think it is an important market Tata is trying to tap.

There was no way Tata could design a car the conventional way. So went at it on a clean

slate. And seems to have pulled it off. The rear engined car will have a small boot for luggage

storage in the front. In the process of developing the Nano, Tata Motors has added 40 patents

to its kitty.

Environmental ImpactIn India, a car like this can crowd the streets, forcing the government to improve infrastructure

- and as the evolution of the Western industrial society demonstrates, affordable cars can be a

major force for change. But till that happens, this is a car that can seriously crowd the streets -

and make life a bit tougher in the short-term.

The car will have a two-cylinder 624-cc petrol engine with 33 bhp of power.

It will also have a 30-litre fuel tank and four-speed manual gearshift. The car will come with air

conditioning in the deluxe version, but will have no power steering. I know, that's pathetic

power by American and Western standards. But Indian maximum legal speeds are way lower

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than them - and Tata Motors anyway claims that the car is as fast as the Maruti 800, India's

original People's Car that changed things a couple decades back. And there are a million or

more of them on the streets of India already. The car will have front disk and rear drum

brakes. The company claims mileage of 22 kmpl in city and 26 kmpl on highway.

The $ 2500 is the dealer price - the actual price on the road might be approx Rs. $3000.

The car would be commercially launched in the second half of 2008 and would be produced at

the Singur plant in West Bengal.

The car launched is being avidly watched by the auto industry around the world.

As attractive as the Nano is on the outside, the same cannot be said for the interior. The

plastics feel cheap and it is here that you begin to feel the concern towards the price that Tata

was aiming at. The rudimentary knobs and switches point towards the use of materials which

would be better off in tractors twenty years old! Dreary and uninspiring by any measure, thats

what one can say about the interior quality and looks. What impressed me though was the

layout. Spacious and functional, the dashboard has a curved look which can prove beneficial

when it comes to storing items. The Chevy Spark started it for the small cars and the Nano

continues on what seems to be the current trend. The instrument binnacle is mid-mounted and

the centre console has a swooping form which houses all the important knobs and air con

vents. Speakers for the audio system have been incorporated on the rear bench just under the

seat area.The speedo is calibrated to a top whack of 120kmph though we shall reserve our statements

on that till we test the car thoroughly. Cash saving activity has gone a bit too far with the sun

visor, theres only one! Please Tata, please, have mercy on the people who will sit on the

passenger seat, only to find no sun visor to protect their skin from sun or no vanity mirror for

women (men too, going by the current fashion!) to put the make-up on. The centre console,

forming a crest in the middle of the dash, can be worrisome if you happen to be as tall as

Rajpal Yadav. The seats have integrated head restraints, like in the hugely popular, Hyundai

i10. Yes the Nano will be deprived of a lot of creature comforts but to satisfy your salivatingmouth, Tata will offer the top end version with air con, power windows and power steering.

This car is destined to be exported too, so provision for ABS and airbags will also be there for

sure. The floor mounted four-speed gearbox wasnt smooth as silk but would give the 800

something to take inspiration from. Roominess is what this compact car from Tata is all about.

Four average sized Indians will find themselves enjoying their ride.

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SAFETY

Passes crash tests. Side impact test yet to be done, but Tata is confident about it. It has 2 A-

pillars on one side to better meet safety norms. No airbags. Airbags are still not a required

feature in India. But you have crumple zones, intrusion-resistant doors, seatbelts and

anchorages.

A four wheeler is safe than a scooter. So to begin with, the huge two wheeler population of

India gains a safety benefit. But will it pass the safety requirements of a large car or even a

high technology compact? Unlikely. But that is not the objective - it is to improve the safety of

four-member families like this one that rides scooters and at risk every day.

And so here it is. If Tata Motors is right, we could be witnessing a serious disruptive force and

one that might kick-start India on to a high growth path. Successful mass market mobility does

that to a country.

MECHANICALS:

Everyone, and it does not discount the motoring journos, expected the One Lakh Car to have

a plastic body. But boy did Tata play it big there! Contrary to everyones belief, the Nano is a

metal-bodied car with four full-blown doors to ease the ingress and egress. This is a uni-body

construction but makes use of a sub-frame which adds to the strength in addition to providing

support for drive train and suspension units. The suspension has a story of its own altogether!

Well, Tata engineers said that since the rear-biased weight distribution led to some scary

moments while testing the car, they had to optimize the suspension setup and add a fair

amount of other eccentric but equally helpful technical add-ons like fatter rear tyre while the

battery box and fuel tank are placed right underneath the arse of front occupants.

The engine is what has been the buzz word around the car. It is an all-aluminum two cylinder

engine displacing 624cc with two valves per cylinder driven by a single overhead camshaft.

The bore and stroke are nearly similar giving it a square form. Making the Nano move will be

the power of 33 horses which will peak out at 5500rpm while 48Nm of turning force will be

supplied at a meager 2500rpm which should help the drivability of the car. The Nano will

transmit its small amount of power via a 4-speed cable operated gearbox with the fourth being

an overdriven ratio. Tata is working on developing an automatic gearbox as well but that will

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not be available when the car gets launched later this year. In addition to the 624cc petrol

engine, the Indian auto giant might also bring out a common-rail diesel engine (700cc) which

might be of the same architecture as the one seen on Tata Ace.

As it was famous, Tatas One Lakh Car will not exactly be that. Not a one lakh rupee car it will

be. The base version, when it will come to a parking halt will see you shed close to 1.2lakh

while the one which will sit in between with some necessary creature comforts will be priced in

the vicinity of 1.5lakh. The top end might retail for close to 2.0lakh, we speculate.

Quick Specs:

Price : 1.2lakh onwards

Engine : 624cc, in-line, twin-cylinder

Power : 34PS@5500rpm

Torque : 48Nm@2500rpm

Gearbox : 4-speed manual, Cable operated

Top Speed : 95-100kmph (Speculated)

Fuel Efficiency: 20kmpl (claimed)

Length : 3100mm

Width : 1500mm

Height : 1600mm

Wheelbase : 2230mm

Ground Clearance : 180mm

Fuel Tank Capacity : 15lt.

Kerb Weight : 600kg.

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Marketing Research Problem :

To find out the consumer perception on NANO car in NCR.

Scope of the Study :

This study would be useful for companies to know what people perceive and thinking

about Small Fight that is NANO.

This study would be useful to other students as a secondary data.

This study would be useful to form strategies according to perception of people about

NANO.

Objective of the Study :

To know the consumer perception on NANO car.

To find out the Acceptance level of people.

To find out the awareness level about NANO car.

To know about factors affecting purchase decision of NANO.

To know how purchase decision of NANO.varies from different Income group.

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SOURCES OF DATA COLLECTION

PRIMARY:

For my survey primary data have been used as a questionnaire to collect the data.

SECONDARY :

The secondary date has been collected from the following modes:

Magazines

Data through internet sources

RESEARCH DESIGNResearch Design is the arrangement for conditioned for data collection & analysis of data in a

manner that aims to combined relevance to research purpose with economy in procedure.

A research design is a master plan or model for the conduct of formal investigation. It is blue

print that is followed in completing study.

THE research conducted by me

Is a descriptive research. This is descriptive in nature because study is focused on factfinding investigation in a well structured form and is based on primary data.

RESEARCH PLAN

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Type of study: For completing my study I have gone for sample study because

looking at the size of population & the time limitation it was not convenient for me to

cover entire population. Hence I have gone for sample study rather than census study.

SAMPLING PLAN

A sample design is a definite plan for obtaining a sample from a given population. It refers to

the technique or the procedure that researcher would adopt in selecting items from sample.

Sampling plan may as well lay down the member of items to be inched in the sample i.e. the

size of sample. Sampling plan is determined before data are collected.

STEPS IN SAMPLING PLAN

Sampling frame :

The list of sampling units from which sample is taken is called sampling frame. NCR map was

studied thoroughly and samples were selected from the places in a scattered manner to get

effective result.

SAMPLING SIZE:

Total sample size is 300 .The following sample size according to area wise is as follows:

Bani park,

C-scheme

Rajapark

Vaishali Nagar

Chandpole

Pratap Nagar

Bapu Nagar

Tilak Nagar

SAMPLING PROCEDURE:

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The selection of respondents were accordingly to be in a right place at a right time and

so the sampling were quite easy to measure, evaluate and co-operative. It was a randomly

area sampling method that attempts to obtain the sample of convenient elements.

FIELD WORK:

I have collected the data through medium called questionaire collecting the responses

from 300 people in all. I had done my field work in the following area. Bani park,C-

scheme,Rajapark,Vaishali Nagar,,Chandpole,Pratap Nagar,Bapu Nagar,Tilak Nagar

I started my project very first educating the respondents about my entire project, and

ask them to co-operate with me. Mostly all the respondent were aware of this type of surveys.

So I didnt face any type of difficulty during my project in the process of explaining and taking

there responses on the questionnaire.

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INTERPRETATION AND ANALYSIS

This has been classified in to two sections:

Section 1

Table : 1

GENDERWISE BI-FURCATION

NO. FREQUENCY PERCENTAGE

MALE 245 81.67FEMALE 55 18.33

TOTAL 300 100%

Graph : 1

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245

55

81.67

18.33

0

50

100

150

200

250

FREQUENCY PERCENTAGE

MALE

FEMALE

The above mention graph which clearly states that out of 300 respondents , 245 are Male

and 55 respondents are Female .

Table : 2

AGE DISTRIBUTION


18-30 100 33.0030-50 150 50.00

Above 50 50 17.00

Graph : 2

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100

150

50

33

50

17

0

20

40

60

80

100

120

140

160


AGE

18--30

30--50

Above 50

There are more customers in the age group of 30-50 and 18-30 covered under this

study. Percentage wise graph has given here.

Table : 3

INCOME PER MONTH:


5,000 10,000 80 17.5010,000 15,000 119 45.0015,000 20,000 66 20.00Above 20,000 35 10.00

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TOTAL 300 100%

Graph : 3

80

119

66

3529.66

39.66

2211.66

0

20

40

60

80

100

120

FREQUENCY PERCENTAGEINCOME PER MONTH

5000-10000

10000-15000

15000-20000

Above 20000

The above graph shows the different Income Group of respondents.

Table : 4

OCCUPATION :


Govt. Employee 95 31.66Pvt. Employee 80 26.66Business man 39 13.00Professional 51 17.00

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House Wife 09 3.0Student 16 5.0Retired 11 3.66

TOTAL 300 100%

Graph : 4

95

80

3951

9 16 11

31.6626.66

13 17

3 5 3.66

0

10

2030

40

5060

7080

90

100


OCCUPATION

Govt. Employee

Pvt. Employee

Business Man

Professional

House Wife

Student

Retired

I have tried to cover all the people from different sectors. Here in my study there are more noof Govt. and Pvt. sector Employee covered than other sector.

SECTION 2

Table : 5

Showing Ratio of Respondents having Two Wheeler.

No. FREQUENCY PERCENTAGE

Yes 275 91.66

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No 25 8.33

TOTAL 300 100%

Graph : 5

275

25

91.66

8.33

0

50100

150

200

250

300


Do you have any vehicle ?

Yes

No

From the above I analyze the No. of people having vehicle. There are about 92% ofpeople having vehicle and only 8.33% of respondents do not having any vehicle.

If yes than specify.

Type of Vehicle FREQUENCY PERCENTAGE

Two Wheeler 210 76.36

Four Wheeler 54 19.63Any other 11 4.0

TOTAL 275 100%

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210

54

11

76.36

19.634

0

50

100

150

200

250

Frequency Percentage

Two Wheeler

Four Wheeler

Any other

The above graph shows that mostly respondents who covers under my study having

Two Wheeler with 76.36% and it is followed by respondents whore having Four Wheeler with

19.63% and lastly with 4% of respondents who are having vehicle other than two wheeler or

Four Wheeler.

Table : 6Showing willingness of respondents to purchase of Rs. 1 Lakh car.

No FREQUENCY PERCENTAGE

Yes 225 75.0No 75 25.0

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TOTAL 300 100%

Graph : 6

225

7575

25

0

50

100

150

200

250


Would you like to go for Rs. 1 lakh

car ?

YES

NO

The above graph shows that out of 300 respondents 225 respondents with 75% like to

purchase Rs. 1 Lakh car and only 75 respondents with 25% do not want to purchase Rs. 1

Lakh car.

Table : 7

Showing Awareness level of NANO.


Yes 300 100

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No 0 -

TOTAL 300 100%

Graph : 7

300

0

100

0

0

50

100

150

200

250

300


Are you aware of Tatas NANO car ?

YES

NO

The above graph shows that out of 300 respondents all the respondents are aware about the

NANO.

Table : 8

Showing the perception of respondents about NANO


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Yes 272 90.66No 28 9.33

TOTAL 300 100%

Graph : 8

272

28

90.66

9.33

0

50

100

150

200

250

300


Do you like the TATAs Rs 1 Lakh car

The NANO ?

YES

NO

From the above graph we can see that there are 90.66% respondents like Tatas

NANO car. in that respondents who do not want to go for NANO but even they like NANO

are also covered, very few respondents with 9.33% has given negative response to the

NANO and it is very less compare to overall sample size.

HYPOTHESES

Ho: Preference for The NANO is independent to income.

H1: Preference for The NANO is dependent on income.

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= 5%

PREFERENCE 5,000-10,000 10,000-15,000 15,000-20,000 Above 20,000

YES O : 39

E : (35.23)

O : 76

E : 59.90

O : 23

E : 35.23

O : 13

E : (20.64)NO O : 31

E : (34.77)O : 43E : (59.10)

O : 47E : (34.77)

O : 28E : (20.36)

TOTAL 70 119 70 41

X2 = (O- E )2 O= Observed frequencyE E=Expected frequency

X2 = 23.7

Rejection criteria =

Ho is rejected if calculated X2cal is > X2tab

Here calculated X2 = 23.7 & X2 tab (3,0.05) = 7.815

So, Ho is rejected.

So here I can conclude that preference for NANO is dependent on income of respondents.

Table : 9

Showing respondents perception to purchase NANO within 1 to 2 year.


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Yes 213 71.0No 77 25.66

Cant Say 10 3.33

TOTAL 300 100%

Graph : 9

213

77

10

71

25.663.33

0

50

100

150

200

250


Do you plan to buy a NANO in the next

1 to 2 year ?

YES

NOCAN'T SAY

The above graph shows the respondents ratio who want and who do not want to buy

NANO in the next 1 to 2 year. There are 213 respondents with 71% are planning to buy

NANO in the next 1 to 2 year. Where as 77 respondents with 25.66% like to buy NANO

after 2 year period. There are less no. of respondents are still not think to buy NANO in the

next 1 to 2 year with 3.33%.

Table : 10

Perception of Respondents about model of NANO.


Standard (Without AC) 163 54.33

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Deluxe (With AC) 137 45.66

TOTAL 300 100%

Graph : 10

163137

54.3345.66

0

20

4060

80

100

120

140

160

180


Which Model would you go for ?

Standard

Deluxe

The above graph shows the preference of the respondents regarding two different

model of NANO car while purchasing. Here from the above graph we can see that the No. of

respondents whos given their preference for car model are equally for each model.Respondents who are like to go with Standard Model are 163 with 54.33% and respondents

who prefers Deluxe Model are 137 out of 300 with 45.66%

Table : 11

Perception of respondents regarding mileage (21 kmph) of NANO


Very good reason to buy 187 62.33

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Good Enough for Small Town 92 30.66Not Enough 21 07.00

TOTAL 300 100%

Graph : 11

187

92

21

62.3330.66

7

0

50

100

150

200


What do you think of its Mileage of 21 KM/Liter ?

Very GoodReason

GoodEnough

NotEnough

The above graph shows that the out of 300 respondents mostly respondents like themileage of NANO car. Here, out of 300 respondents 187 select Mileage as a Very Good Reason

with 62.33% , 92 respondents think that this mileage of the car is Good Enough for small town with

30.66% and at last very few respondents believe that this mileage is Not Enough with 7%.

Ranking of attributes about NANO in order to preference given by respondents ,

while buying NANO

Table : 12.1 (BRAND NAME)

BRANDRANK FREQUENCY PERCENTAGE

1 70 23.332 149 49.663 56 18.66

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4 25 8.33

TOTAL 300 100

Graph : 12.1

ATTRIBUTES RANKING

BRANDRANK, 3,

18.66%

BRAND

RANK, 4,

8.33%

BRAND

RANK, 1,

23.33%

BRAND

RANK, 2,

49.66%

Table : 12.2 (AFFORDABILITY)

RANK FREQUENCY PERCENTAGE1 159 53.002 95 31.663 46 15.33

TOTAL 300 100

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Graph : 12.2

ATTRIBUTES RANKING

RANK, 3,

15.33% RANK, 2,

31.66%

RANK, 1,

53%

1

2

3

Table : 12.3 (SHAPE/DESIGN)

RANK FREQUENCY PERCENTAGE1 31 10.332 27 9.03 10 3.334 44 14.665 188 62.66

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TOTAL 300 100

Graph 12.3

ATTRIBUTES RANKING

RANK, 5,

62.66%

RANK, 4,

14.66%

RANK, 3,

3.33%

RANK, 2,

9%

RANK, 1,

10.33% 1

2

3

4

5

Table : 12.4 (SAFETY)

RANK FREQUENCY PERCENTAGE1 25 8.332 17 5.663 132 44.004 79 26.335 47 15.66

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TOTAL 300 100

Graph : 12.4

ATTRIBUTES RANKING

RANK, 5,

15.66%

RANK, 4,

26.33%

RANK, 3,44%

RANK, 2,

5.66%

RANK, 1,

8.33% 1

2

3

4

5

Table : 12.5 (COMFORT)

RANK FREQUENCY PERCENTAGE1 15 5.02 12 4.03 56 18.664 152 50.66

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5 65 21.66

TOTAL 300 100

Graph 12.5

ATTRIBUTES RANKING

RANK, 5,

21.66%

RANK, 4,

50.66%

RANK, 3,18.66%

RANK, 2,

4%

RANK, 1,

5% 1

2

3

4

5

Table : 12

Perception about NANO on Second hand car


Yes 267 89.00

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No 33 11.00

TOTAL 300 100%

Graph : 12

267

33

89

11

0

50

100

150

200

250

300


Would you like to buy Second hand car instead

of NANO ?

YES

NO

The above graph shows the respondents preference when they think for NANO over

second hand car. Here, graph shows that out of 300 respondents 267 respondents would like

to purchase NANO instead of any second hand car with 89%, and respondent who would

like to go for second hand car instead of Tatas NANO are very few, there are only 33

respondents prefers these with 11%.

Table : 13

Showing Reason to like NANO on second hand car


Its new/ New Entry 144 48.00

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Mileage 96 32.00Running cost 45 15.00Good looks 15 5.0

TOTAL 300 100%

Graph : 13

144

96

45

15

4832

155

0

20

4060

80

100

120

140

160


Why do you prefer a NANO to a

second hand car ?

Its New

MileageRunning cost

Good Looks

Out of 300 respondents 144 respondent would like to purchase NANO instead of

second hand car because its New and of course due to its new entry in to the market with

48%, where as 96 respondent prefer mileage is the main reason while selecting between

second hand car and NANO with 32% it is followed by 45 respondents with 15% would like to

with prefer NANO instead of second hand car due to its better Running cost, finally 15

respondents would like to go for NANO due to its Good looks with 5%.

Limitation of the study :

I will have to rely upon the information given by respondents, which may not be fully

true

This study will be limited to only some areas of NCR

It is only for short period of time.

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Lack of professional approach since researcher is a student.

RESULTS

I have found in my study that most of the respondents who like to go for TATAs

NANO belongs to income group of 5000 to 15000, so it can be said that NANO will be

most welcome by this income group of people.

Most of the respondents who belongs to the Private Sector or Govt. Sector having greater

acceptancy level for NANO in NCR and they would also like to go for NANO.

I have found that all the respondents of NCR which covered under my study are well aware

about TATAs NANO.

In my study I have found that above 90% of respondents like the TATAs NANO car. Those

respondents who would not like to go for NANO , they are also like the TATAs NANO

for various reason like affordability, brand name, shape/design this shows the preference of the

respondents in NCR.

More than half of the respondents would like to buy NANO in next 1 to 2 year. Respondents

who like to buy NANO are curiously waiting for its launching, respondents like to go for

NANO as its most affordable cost and of course due to its Brand Name that is TATA.

Respondents also prefer NANO due to its promise of good mileage about 21KM/Litre so, if

TATA will fulfill the promise and if continuously maintain the mileage of its car the NANO

than itll surely helpful to attract more customer.

Respondents who are preferring the second hand car , after the launching of TATAs Rs. 1lakh

car the NANO, they would also like to go for NANO due to its low cost and of course due

to its attractive shape and design , its newness as compare to second hand car.

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More than half of the respondents believe that NANO is their Dream Car, so it shows

TATAs NANO car will be warmly welcome by the people of NCR.

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During my study I done a project on perception of people on NANO car in NCR. I had

learn a lot and get opportunity to know what consumer actually thinks and what they perceive

about TATAs NANO because I had done field work and I was in between the people only. I

gain a practical knowledge which I havent get any where.

I had used a Questionnaire as a tool through which I had gathered a lot of information.

I fill up 300 questionnaire from the 9 areas of NCR, under my study I have covered different

class of people to know their perception and acceptance level for NANO. I analyze from my

questionnaire that 100% respondents aware from the TATAs upcoming NANO car, and out

of 300 respondents 90% respondents like the NANO. I also found that 71% of respondents

would like to buy NANO in next 1 to 2 year, It shows the acceptance level of the people of

NCR and its good sign TATA. Respondents who like the NANO or want to buy are

preferring the NANO due to its Affordability and Brand Name.

All this information will be benefited to know the Perception and Acceptance level of

people in NCR. It can be also benefited to the TATA MOTERS as I had mention all the likes

and dislikes of the respondents in my Study.

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BOOKS :

1) Philip kotler & hiller (2008) marketing management 8th edition: pearson

2)Berman , Berry and Joel r Evans(Oct-1997)Retail

management: A strategic approach 8th edition Englewood cliffs NJ

printicehall

3) Art kleiner George Roth, How to Make experience your companys best teacher

Harward business review,

4) Boris Groysberg, Aashish Nanda ,and Nitin Nuhria ( may2004) the risky business

of hiring stars , Harward business review .

5) Country analysis 1997 A framework to identify and evaluate the national business

environment Harward business review.

6) Benson P Shapiro V Kasturi Rangan , john J. svioula , (Aug. 2004 ) staple your

self to an order Harward business unit review , July Aug. 2004

7) Derrel k. Rigby, Fredrick f reichheld, Philip schefter,(Feb - 2002) avoid the four

perils of CRM Harward business review.

1. MAGAZINES

A) OUTLOOK BUSINESS (9TH FEB, 2008)

B) BUSINESS STANDART (18TH FEB, 2008)

C) 4PS OF BUSINESS AND MARKETING (28TH MARCH, 2008)

INTERNET :

http://www.tatamotors.com

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QUESTIONNAIRE

Questionnaire

This questionnaire is a part of grand project, the study of PERCEPTION OF PEOPLE ON

NANO CAR (NCR), by Surendra kr. kumawat, a final year student of PGDM.

(BLS Institute of Management GZB)

SECTION I

PERSONAL DETAIL

Name:______________________________________________________________________

Sex : Male Female

Age : 18 30 30 - 50 Above 50

Profession: Govt. Employee Businessman

Pvt. Sector Employee Professional

Student Any other _______________

Monthly Income : 5,000 - 10,000 Rs. 10,000 Rs. 15000 Rs.

15,000 20,000 Rs. Above 20,000 Rs.

Family Members:___________________

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SECTION II

(1) Do you have any Vehicle?

Yes No

If Yes than Specify,

Two Wheeler Four Wheeler

Any other_____________

(2) Would you like to go for Rs. 1lakh car ?

Yes No

(3) Would You like to buy TATA nano?

Yes No

(4) Are you aware of Tatas NANO car?

Yes No

(5) Do You like the Tatas Rs. 1 Lakh car The NANO ?

Yes No

(6) Do you plan to buy a NANO in the next 1 to 2 year ?

Yes No

Cant say

(7)Which model would you go for ?

Deluxe (with AC) Standard (without AC)

(8) What do you think of its mileage of 21KM/Litre ?

Very Good & reason to buy Not enough

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Good enough for small town

(9) Rank following attributes of in order to preference given by you, while buying NANO

Brand Name

Shape/Design

Safety

Affordability

Comfort

(10) Would you like to buy a second hand car instead of NANO?

Yes No

(11) Why do you prefer a NANO to a second hand car?

Its new Mileage

Running Costs Good looks

(12) Do you think that it is suitable for long drive?

Yes No

(13) Do you think that Purchase decision of NANO will affects your status?

Yes No

(14) Do you believe that NANO is a dream car of yours?

Yes No

(15)Do you think that it will get overwhelming response from Indian people?

Yes No

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(16) Do you really think that it is a right time to roll out nano in Indian Market?

Yes No

(17) Do you think nano was victim of dirty Indian politics?Yes No

(18) Do you think that nano issue will be put up in coming lok sabha election?

Yes No

(19) Do you think that nano will cause traffic jam?

Yes No

(20) Your opinion about TATA nano?

Place.. Sign..

Date...

My Nano Project

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Transcript of My Nano Project