MOJO MUSIC MAGAZINE

By Whitney

Background

→ First published in 1993 its first issue had John Lennon and Bob Dylan and cover stars.

This monthly magazine has kept its rock classic theme along the years and the readers ranging from the ages of 16-30 also informing readers on music and celebrity enticed.

It is predominately aimed at male readers due to the dominion of male pictures.

This magazine that is 4.50 is quite expensive but may be due to the regular cd that is in the music magazine and the fact that it is 154 pages

This magazine is not owned by a small low budget company which is evident through the famous artists featured on the magazine, the company that produces this magazine is Bauber. This company produces many other magazines, which is not limited to only music magazines but venture out to food and also television.

It covers: Interviews Competition Disc of the day- latest songs Instead of conventional posters in the

magazine a CD is included Articles Letters from the readers that keep the readers

in touch and focused on the magazine- these letters enable the magazine to improve due to the readers constant requirements

Features

Music Style

The genre of this magazine is that of classic rock for instance artists such as:

→ Guns & Roses → Boy Dylan are featured in the magazineThese artists represent an older generation

and can be considered to be wiser also. It collaborates old and new music widening

the audience from that of young to old audience. This wide music style enables the readers to discover music.

Reader Profile

The mojo magazine is targeted at young and old readers with a keen interest in exploring different types of genre styles the ability to widen their age range keeps the magazine fresh.

Because the magazine is aimed at different ages the cost shows this and the reader should have some sort of income to purchase the magazine.

The magazine contains explicit material which shows the adult themes of the magazine

The main audience is male and the front cover normally covers a male band that the reader may be interested in. In addition the sensationalist subject matters such as ‘drugs’ encourages the reader to purchase the magazine.

Synergy

Synergy is used by the means of selling bands CD’s in the magazine which is a free copy to introduce the readers to the music. It also advertises the concerts and gigs that they are sponsoring inside their magazines.

The magazine also has a website which is free and easy to access, subscriptions to the magazine may also be done if wanted. The use of internet enables the consumers to access the latest music whenever they want through the latest technology such as iphone, computers, laptops, or itouches.

Magazine style

The style of the magazine is of mystery and curiosity that is the impression that it gives to the readers which interests the readers because it is not glossy or have a friendly appearance- they would want to look further into the magazine.

The harsh colours are dominant and suggest people with tolerance and clear picture of who they are individually would appreciate this type of style as it is almost unbearable.

The male figures are portrayed as being dominant over female figures.

Mode of address is presented through the language which is old and grungy, ‘midlake danger house’ and ‘acid punk meltdown’ The reader would need to listen to the genre spoken of in the magazine because they may not understand the text. Personally I didn’t understand what was written on the front cover, ‘Rufus Wainwright’ and ‘Jeff Beck field music’ as I do not listen to this type of genre.

Front Cover This magazine is eye catching for all the wrong reasons however that is the way in which it gets the attention of its audience. The main picture is of Jimmy page is his earlier years- showcasing the youth and older generation. Immediately this would target the older generation that were familiar with pictures in his early age and enables them to reminiscent the days of their youth. This would appeal to male audiences as the main picture is of a male and looks quite intimidating the male is looking straight at the camera showing his dominance and focus, also his face looks rather pale which could have been enhanced through the use of Photoshop. This could portray the male role in society seen as egotistical also as he is not smiling. Furthermore it has a free cd and music previews which entices the reader to want to purchase the magazine.

Despite the main picture there are only two other images of well known artists and the picture of the free cd is shown. The cover is quite dark and lacks colour which could be used to suggest mystery of the unknown. The age group is shown through the limited use of pictures on the cover as it is targeted to an older audience the use of pictures is not needed as much as if it was targeted at a younger audience. Although this magazine is of classic rock, Corinne Bailey Rae is featured which could show that they are willing to showcase other talents also they are more lenient. The colours express masculinity and the font used represents graffiti which adds to the idea of male dominating. The phrase, ‘10 for 2010’ is shown in a 3D font which shows the advance of technology. The font size vary for some of the articles suggesting the bigger fonts are used for the important articles.

Special Editions

These special editions have a different set up to the other editions of the magazine whilst keeping its house style of the master head. It is also able to develop new styles by the fact it is a special edition.

Promoting

This magazine promotes the readers to buy tickets for artists tours or gigs that they may be doing encouraging them to support the artists. This is shown throughout the course of the magazine from the front cover to the articles within the magazine.

Future Due to increase advancements to technology

one would think that magazines would no longer be efficient however the mojo magazine have solved that problem by enabling the readers to view the magazines online making it more convenient for the consumers.

The website includes news and news archives, the reader is able to listen to mojo radio online. Products are being sold online like: t-shirts, badges, and other products to promote the magazine.

Online site for mojo