My magazine My magazine proposalproposal

GenreGenre The genre that i decided on for my The genre that i decided on for my magazine is rap as it is a genre of magazine is rap as it is a genre of music of which i have a passion for music of which i have a passion for and have done for a long period of and have done for a long period of

time; I believe that its a time; I believe that its a underground scene and would be underground scene and would be

good to promote even though it will good to promote even though it will be a huge task to create some good be a huge task to create some good images , ideas etc to fit in with the images , ideas etc to fit in with the theme of the magazine.However theme of the magazine.However

there is a lot of music out there and there is a lot of music out there and also a large opportunity for research also a large opportunity for research . People often listen to the top of the . People often listen to the top of the pops rap music and don’t appreciate pops rap music and don’t appreciate the quality of 90’s rap music and the the quality of 90’s rap music and the

new underground theme. new underground theme.

FlatlinFlatlinee I decided on the name flatline for my magazineI decided on the name flatline for my magazine as i as i

decided the word connotes the long rap history of decided the word connotes the long rap history of violence and also flat line could mean hardy and blunt violence and also flat line could mean hardy and blunt lyrics etc ... I thought of the name as its a word that if lyrics etc ... I thought of the name as its a word that if

frequently used by the rapper Nas. The lyrics in rap are frequently used by the rapper Nas. The lyrics in rap are considerably more vital than other music where often considerably more vital than other music where often the use of instruments is the key asset of the music , the use of instruments is the key asset of the music ,

rap music allows the type of music to vary the way the rap music allows the type of music to vary the way the music is viewed and relies on a rappers lyrical talent. music is viewed and relies on a rappers lyrical talent.

The magazine name is very important and sets the tone The magazine name is very important and sets the tone of the magazine , the magazine will also contain of the magazine , the magazine will also contain

information about the raps history etc... I have thought information about the raps history etc... I have thought of some other names for my magazine such as The Era of some other names for my magazine such as The Era

which promotes the old school times.which promotes the old school times.

Target audience Target audience The target audience for my magazine is really The target audience for my magazine is really

open and can fall into men and women and open and can fall into men and women and young teenagers right up to middle aged young teenagers right up to middle aged

people who grew up within the rap/hip-hop people who grew up within the rap/hip-hop movement. My primary audience are 14-29 movement. My primary audience are 14-29

years old who have started to recently find the years old who have started to recently find the rap music as something they enjoy but to give rap music as something they enjoy but to give them a insight to the past and present of the them a insight to the past and present of the music. My secondary audience will be people music. My secondary audience will be people

who are 30-45 this age group grew up listening who are 30-45 this age group grew up listening to rap music and have grown up listening to to rap music and have grown up listening to the new generations of rap music, this will the new generations of rap music, this will

allow them to have a insight to the new world allow them to have a insight to the new world of rap music and the ‘evolving era’. This will of rap music and the ‘evolving era’. This will give them a opportunity for them to find out give them a opportunity for them to find out

the new music of rap and not just the the new music of rap and not just the mainstream music that is regularly on the radio mainstream music that is regularly on the radio

and being discussed. However my primary and being discussed. However my primary target audience are students and therefore the target audience are students and therefore the magazine needs to have something special as magazine needs to have something special as

they are not going to spend excessive amounts they are not going to spend excessive amounts of money on media related products. of money on media related products.

Front cover ideasFront cover ideas I want the image for the cover to be of a retro I want the image for the cover to be of a retro

theme however I want the editing to be theme however I want the editing to be simplistic however effective and catchy to the simplistic however effective and catchy to the

eye but not to much going on with the title and eye but not to much going on with the title and the edits keeping a simple colour theme of the the edits keeping a simple colour theme of the front cover will be vital for the effect possibly a front cover will be vital for the effect possibly a

picture from a polaroid to endorse a retro theme picture from a polaroid to endorse a retro theme or a fisheye lense to help promote the street feel or a fisheye lense to help promote the street feel

of the image. I will try to use photoshop to of the image. I will try to use photoshop to create a retro theme instead of the usual create a retro theme instead of the usual

modern day highly enhanced photograph to modern day highly enhanced photograph to make the magazine appear modern.make the magazine appear modern.LocationLocation

I plan to use the radio studio at sheldon schoolI plan to use the radio studio at sheldon schoolas a scene as it’s readily available also i plan some picturesas a scene as it’s readily available also i plan some picturesto use the streets at the location showing the ‘nitty gritty’ to use the streets at the location showing the ‘nitty gritty’

nature of rap music showing some graffiti and industry rathernature of rap music showing some graffiti and industry ratherthan the glamour of rap that has been presented by the mainstream than the glamour of rap that has been presented by the mainstream

artists who don’t show their routes of the music.artists who don’t show their routes of the music.

Reader profileReader profileThe reader is a low earning typically group The reader is a low earning typically group E student however don’t become confused E student however don’t become confused

this is merely a stereotype, more than this is merely a stereotype, more than 30% of the readers during a recent 30% of the readers during a recent

questionnaire have been identified as questionnaire have been identified as group B teachers and people who are group B teachers and people who are

highly qualified with high levels of highly qualified with high levels of intelligence. Typically our reader spends intelligence. Typically our reader spends very little on the media industry as they very little on the media industry as they

don’t have a large disposable income don’t have a large disposable income therefore the magazine is often one of therefore the magazine is often one of very few media items that they buy per very few media items that they buy per

month.These people don’t follow the crowd month.These people don’t follow the crowd they are part of a small and upcoming they are part of a small and upcoming movement someone who has a wide movement someone who has a wide

variety of music but knows large quantities variety of music but knows large quantities of information on a certain type of music. of information on a certain type of music.

The magazine for the reader is like a The magazine for the reader is like a learning guide ,teaching them the learning guide ,teaching them the

ongoings of the up and coming music and ongoings of the up and coming music and the golden oldies from the era.They may the golden oldies from the era.They may listen to the incredibly iconic features of listen to the incredibly iconic features of the old school rap they may want to find the old school rap they may want to find

the unreleased old school music that the unreleased old school music that people have never discovered.people have never discovered.

USPUSPThe magazine will have many different The magazine will have many different

parts that other magazines lack to for fill parts that other magazines lack to for fill the average magazine release that has the average magazine release that has

put shame on the name of the magazine put shame on the name of the magazine world.Flatline will have many USP’s the world.Flatline will have many USP’s the

first selling point will be the fact that the first selling point will be the fact that the magazine will contain downloadable links magazine will contain downloadable links

, promotional vouchers etc ... The , promotional vouchers etc ... The magazine won’t be the same the whole magazine won’t be the same the whole

idea of the magazine is to give a idea of the magazine is to give a variation on the normal magazine which variation on the normal magazine which

highlights the mainstream music that highlights the mainstream music that everyone knows about , the magazine everyone knows about , the magazine

will also vary from music and merge onto will also vary from music and merge onto fashion and the various subcultures fashion and the various subcultures

behind rap music for instance graffiti , art behind rap music for instance graffiti , art and fashion. The magazine will certainly and fashion. The magazine will certainly

kill 2 birds with 1 stone.kill 2 birds with 1 stone.

TaglineTaglineThe tagline for my magazine is The tagline for my magazine is

undecided however i have a few ideas undecided however i have a few ideas that I have not finalised and are still that I have not finalised and are still

open to options one of the ideas was ‘ open to options one of the ideas was ‘ bring back music from the dead’ as it ties bring back music from the dead’ as it ties

in with the name flatline or another in with the name flatline or another tagline idea could be ‘keeping the heart tagline idea could be ‘keeping the heart

from sleepin’from sleepin’The tag lines that i decide to use are The tag lines that i decide to use are

very important because it is the very important because it is the immediate thing after the title that the immediate thing after the title that the

reader views. The tagline also is the reader views. The tagline also is the words that sum up the magazine on the words that sum up the magazine on the

front cover.front cover.

““Evolving the era”Evolving the era”

Double page spreadDouble page spread

The magazine double page spread for my The magazine double page spread for my magazine i have decided to do an article magazine i have decided to do an article on the evolvement of rap and how the on the evolvement of rap and how the music is changing over the years all music is changing over the years all influenced by the various artists that influenced by the various artists that

emerge within the scene,rap music also emerge within the scene,rap music also has various sub-genres such a hip hop , has various sub-genres such a hip hop , grime and the normal rap.I will write on grime and the normal rap.I will write on

how the old artists have changed the type how the old artists have changed the type of music into the way it has evolved. I will of music into the way it has evolved. I will

also write about the subcultures of rap also write about the subcultures of rap such as the fashion behind the music , such as the fashion behind the music ,

graffiti etc... The street culture of music graffiti etc... The street culture of music has also released a new vibe behind the has also released a new vibe behind the music making rap music as a outlet for music making rap music as a outlet for

people who have ‘no way out’ . I also want people who have ‘no way out’ . I also want my magazine double page spread to talk my magazine double page spread to talk about what the future of rap music looks about what the future of rap music looks

like and to argue the points for the like and to argue the points for the frequently used statement ‘rap is dead ‘frequently used statement ‘rap is dead ‘