My Library has a Facebook Page and a Twitter Account: Now What…??!!!

Remi Castonguay, Yale University, Gilmore Music Library

Some Answers…

• Sharing!• Taking full advantage of the strength specific to a given

social media platform • Building an audience (tough!)• Interacting and building relationships• Interconnecting our presence on different online

platforms• Statistics• So what? Why should I do this? How much work is this?

Sharing and Linking

• Sharing is the KEYWORD of social media 07/11, M. Zuckerberg, announced that an average of 4 billion “things” are shared a day on FB.

• Linking from everywhere that makes sense(e.g., web exhibits, events pages, etc.)

• Use facebook “like button/code” everywhere you can!

Sharing lighter stuff too…!

Taking full advantage of specific platforms

• What makes FB unique? Conversations– Build relationships.

If our audience engages us we must engage back.– But also…Not enough to passively wait…: “I didn’t see the value of social media until I

started talking WITH people, instead of AT them.”– Now Facebook makes communication easier since it allows one to use Facebook AS an

institution.

New Facebook Interface

Building relationships…Via compliments!!!!

Building relationships…Via compliments!!!!

Building relationships…

Taking advantage of a given social platform (cont.)

• What makes Twitter unique? Common interest

– Connecting with people who share your interests. – Finding other music librarians, accounts representing music libraries or more general

libraries, accounts representing orchestras or various kinds of ensembles, accounts representing radio stations, accounts of composers, musicologists, music theorists, music technologists, etc..

– Who is following who…?– Tweets are a great way to find out about projects, resources, news items. – Hashtags. #musicology, #library, #musictheory, etc.

Audience Development

• Social media centers on who the message is getting out to, not how many.

• Find and reach those people and communities who are the audience for the work that we do.

• Audience building is tough! Need for consistent work.

• Let your audience comment on your content

Audience Development (cont.)

Audience Development

Interconnectivity

• Finding the time to post news to all these platforms proves problematic.

• Networks while ever expanding are also becoming more opened.

• Using RSS to push content simultaneously.

http://www.facebook.com/GilmoreMusicLibrary

How did this post end up here?

Sent to Twitter FeedOPAC RSS Feed for newly cataloged music items

Sent to Twitte

r

Sent to….

Facebook!!

To …

And the list could go on…!

So WHAT?Why?

Is this worth my time?

Thank you!Email: remi.castonguay@yale.edu Twitter: @yalemusiclibFacebook: http://www.facebook.com/GilmoreMusicLibrary

Remi Castonguay, Yale University, Gilmore Music Library