Logo Forms

Business Card

Letterhead

Business Envelope

Identity Design Rationale

Word Form

Logo

Colors

The quick brown fox jumps over the lazy dog. 1234567890

Seized Future A -

Century Gothic -

Font Selections

The primary function of this logo is to elaborate on a type of clock forma-tion, combined with the usage of a complementary color scheme. The curvy yet futuristic form is meant to repeat across all identity elements to form a coherent self image.

Logo Forms

Front -

Back -

Business card is designed to display simplicity and clarity while maintaining a neat and coherent design. Information needs to be presented as clearly and quickly as possible.

Business Card

Basic layout once again reusing the same elements and colors presented in the earlier identity pieces. Clear personalized look demonstrated with the placements of elements in the header and footer. Style remains clear and to the point.

Front - 8.5 x 11”

Letterhead

The envelope has the same repeated patterns that recur on the bottom of the letterhead, as well as the same layout for the placement of the logo and mailing information.

Standard business size front -

Envelope

Complete System