8/14/2019 My Idea Lab_booklet

1/8

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8/14/2019 My Idea Lab_booklet

2/8

Order Starbucks from Twitter

iv. Show the order no mentioned in the'order confirmation' - pickup the drink &enjoy!

What about payment? Users should beable to integrate payment information rightat the time of sign up on Starbucks web site.(Just Tweet n go!)

Note: Similar integration can take place foriPhone & other Smart phone interface too.

Rationale: It will save time & resources forpeople who wait in long lines at Starbucks & alsofor the outlets!

How will it work?i. Once time Twitter account integration onStarbucks website.ii. Tweet or DM your order directly to the outletnearest to your location, indicate time of pickup.

iii. Receive order confirmation on Twitter, email &text message on your mobile.

Insight: Long lines at Starbucks &phenomenal growth of Twitter.

Millions access Twitter every day,Starbucks account on has around259,000 followers. Twitter ismassive! And is growing in ahumongous manner day by day.

Idea: To integrate orderingprocess with Twitter.

002TS means, you ordered for aRegular Coffee of the Day in Tall size.

NEW

8/14/2019 My Idea Lab_booklet

3/8

Hallmark

iPhoneAppforHallmark Introduction

Targeted towards the young iPhone user to enablethem to express their feelings through Hallmarkgreetings cards. This app challenges the conventionalwisdom, brings the best of two worlds right on thismobile platform!

Key Features

Personalize:Choose from the template

Design your own cardAdd your personal photographs,message, audio & even video*

Handwriting tool:Use your handwritingChoose from various handwritingfonts

Snail Mail:The highlight of this app is convenience!For a nominal amount, you can opt tosend a paper greeting card right fromyour iPhone.

Hallmark

How will this work?

Basis of the idea

a b c d

You design a card of your choice for a friendUsing the iPhone you place an order to send thecard via Snail MailYour design & mailing information reaches theHallmark for order processing, Once the order isprocessed as per your requirementPaper Card reaches the recipient!

a.b.

c.

d.

Gifts:Select from a range of gifts itemsCustomize your message & order!

E-cards are impersonal, paper cards arenot. E-cards are convenient, paper cardsare not

This integration of Hallmark withiPhone medium makes paper cards-personal & convenient!

The market will continue expanding during 2008-10at about 6-8% annually.

More than 90% of all U.S. households buy greetingcards.

Industry

# iPhone users are more likely to be men

* Snail Mail feature cannot be used with Audio & Video

Male (primary), Female (secondary)#

Aged 25-34Earn more that $100,000

Have a college degree

Target: The iPhone User

This target segment is statistically most likely to becomfortable with technology and electroniccommunications.

They agree that electronic messages are tooimpersonal for the type of feeling they wish to evoke

from greeting cards.

Insights

8/14/2019 My Idea Lab_booklet

4/8

POP!!

Air Pockets with Strong Coffee Aroma

Bubble Wrap Stimulator

Coffee Aroma

a.

b.

c.

Bubble Wrap Stimulator

Popping the bubbles has a cathartic effect. The point of popping bubble wrap is to pop all the bubbles. The satisfaction of knowingyou are powerful against the weak plastic wrapping that cannot do anything against your torturous fingers. The achievement ofexpelling the trapped air in every single little pocket provides a psychological relief & a feeling of rejuvenation

Complement to Bubble Wrap is coffee, we drink coffee for its taste and the caffeine jolt. Not necessarily used only during

stress, but it keeps us going. A New research is shedding light on the benefits of coffee aroma! According to a recent study, scent ofcoffee beans may stir your brain & give you the jolt needed to shake off sleep.

ConceptA bubble wrap with the air pockets filled with strongcoffee aroma. The moment you pop the air pockets, thearoma of coffee is released instantaneously to help youloosen up your stress or shake you off sleep!

How will this work?

ScenarioYoure sitting in the office, stressed with how the weekhas gone. Stress or high dosage of caffeine may have leftyou sleep deprived. Just pull out a small sheet of BubbleWrap Stimulator from the cool refillable container itcomes with.

Opportunities for extensionThis idea is specifically catered towards adults withstressful lifestyle. But, similar concept can be extendedtowards various segments of population by adding coolaromas of flower, fruits, etc.

8/14/2019 My Idea Lab_booklet

5/8

Desktop Juicera

b

c

d

e

f

g

h

a. Fruit funnel b. Fruit slicer c.Fruit squeezer d. Pulp extractioncontainer e/f. Storage drawer foraccessories g. Space for functional

& aesthetics purpose h. Base withdigital clock

Close

Open (when in use)

Consumer InsightThere is a growing interest in being atotal health individual, but it is difficultto find the resources to assist thislifestyle choice.

Compact sizeSimple user interfaceSilent motorOne-Push cleaningSmart storage for accessories

USB PortFour detachable / dishwasher safe partsProgressive design backed by highestquality of materials to suit well with theon-the-go environment.

Product Features

ProblemPeople drink fresh juice while athome, but in the afternoonspend money on pasteurized juicethat are not completely healthy.

A desktop juicer that providesaccess to nutrition and naturalenergy in an on the go, afternoonsnackappropriate for desktops,college dorm rooms, or whereveryoure on the go to every day,everywhere.

Concept

MaterialHighly recyclable anodized aluminum,Rubber base on the bottom for a firmgrip, Compact two-way motion, Lowpower consumption motor, Toughpolycarbonate removable accessories-funnel, Water resistant LED screen, etc.

Legend

8/14/2019 My Idea Lab_booklet

6/8

sign incheck your phone usage

click arrow for more options click on customer service for live chat click on address book to sync your cellphonecontact numbers

Triggers

It is always a hassle to visit at&t website to check my account info.I lost my cell phone & gone with the wind were my valuable contacts.Remembering the bill date is not my cup of tea. I set up reminders in i-cal, on my mobile, i also have a post-it on my desktop.

ConceptA desktop widget by at&t (can be developed by any network provider)that enables you to sync your cellphone account from the at&twebsite to this widget. This widget effortlessly keeps you updatedabout your minute / data usage. My widget will come equipped withLive Chat, Phone book & Payment Reminder.

Live Chat: Customer service right at your desktop!Phone book: Allows you to sync your contact list directly into thiswidget!

Payment reminder: Option to set payment reminders

A widget for your cellphone provider

8/14/2019 My Idea Lab_booklet

7/8

The future is here! Welcome to 2020

How does this work?These E-Saplings can be plantedanywhere on the earth.

E-Saplings are capable to generateelectricity and provide power to thebuildings & recharging ElectricVehicles (EVs).

More you water it, more it grows.Bigger it gets, more electricity itgenerates!

It can be planted alongside roads(like normal trees) to use it as arecharge station for EVs

How will the world benefit from this?Electronic Saplings are invented with an aim tobring ecological harmony in the world. E-Saplingswill increase the proportion of greens on theearths surface. Thus safeguarding the environment& increasing the longitivity of our planet!

Electronic Saplings

8/14/2019 My Idea Lab_booklet

8/8

Fruit juice is best when freshly squeezed. It gives you a much greater supply of antioxidants, vitamin C, and other nutrients.Freshly squeezed juice tastes better too. But, if you dont have the time to squeeze your own fresh fruit juice, you can buy cannedfruit juice. The canning process destroys many of the vitamins that make the juice healthy in the first place. You drink canned fruitjuice thinking that they are drinking a healthier option. But, you dont realize that in the hard economic condition you are givingaway your hard earned money for a product that is pasteurized!

ConceptA new product innovation that enables fresh intake of fruit juicewithout wasting any time! A ready to go! Battery powered Mini juicerwith USB Port & regular AC Adapter as attachments. Make juiceanywhere you want, any time you want.

TargetFor the time starved, health minded people on the go! These are thepeople who understand the meaning of healthy drinking & realize the

importance of fresh fruit in their daily food intake.

Hand-held Mini Juicer

Hand-held Mini Juicer

(a) Lid with fruit slicer

(b) Juice Processor Sound Insulatedhigh quality #5 polypropylene plastic

(safe & non-leaching)

(c) USB Port, & juice outlet.

(e) High qualitystainless steel(vacuum insulated)

(d) Stealth knife cum fruit peeler

Lid

battery poweredcylindrical pipe tolift the lid

Entry for sliced fruits intothe container

Lid with transparentplastic to prevent spatter

Sound Insulated high quality#5 polypropylene plastic(safe & non-leaching)

Fruit Slicer

(a) Sectional Elevation of lid with fruit slicer

(a)(a)

(c) Sectional Elevation of USB Port & nozzles for outlet

(c)(c)

transparentplastic toprevent spatter& clean thecontainer

USB Port

Outlet for juice toenter the mug

meshed outlet toprevent pulp tomix with the juice

Juice

Blade

Juice

Stealth PenKnife cum

fruit peeler

High quality vacuuminsulated stainless steel

(d) Elevation of container with stealth knife at the bottom

(d)(d)