Rianna Landell

Formal Proposal.

Here are a few things that I wish to take on to make my work successful. I want to follow

the basics of AIDA. I want to follow on the lines of MOJO Mo town music magazine. And

how they have presented their magazine. To make it my own I will take my own original

pictures and ask around for peer assessment. I want to stick to the same colours as the

Mojo magazine Mo town edition because they use very rich colours and that’s what drew

my eye to the magazine.

A – Attract audience, use of bright colours, image and text I – Interest, articles and sell lines should entice the audience. D – Desire, lure the reader by adding competitions, posters or give freebies A – Act – people to buy your product, motivate them into purchasing, for example, creating a sense of urgency with a limited-time offer or limited supply.

B. Research into real music magazines (summary of findings)

generic conventions of music magazines.

When researching real music magazines. I found that the basic features and elements are the same. Like the rule of thirds and the masthead positioning and so forth. Initially I plan on sticking to the generic conventions of what we expect to see in a music magazine. The cover lines can be spread out anywhere in the second and third columns (rule of thirds). May be showing different fonts or colors. But my color scheme and layout will be efficient.

Front covers must have;

Masthead to be featured at the top of the magazine. And is important because

it’s the main advertising feature, used needed for the logo or magazine name.

Also show what target audience it is for.

Barcode/price/date is important for both the buyer and the seller because as the

buyer we look on the date to see if were up-to-date with the magazine also the

price is targeted in classes. Depending on your working/non-working class status

we can see if the magazine is for us.

striking image (consistent with genre), it’s what we expect to see so if the image is

presented in a different way it will attract us more to buy it.

Contents pages have

word “contents” at top- this helps us to know what it is..its a must have in a

magazine.

The date/issue number helps us to keep on track and up to date with what were

doing.

range of images all anchored with text and page number

use columns for text with subheadings such as features/gossip/gig guides etc

tile of magazine is to be found somewhere on page

contents clearly links with cover in terms of style and genre

The Double Page Spread Article

Rianna Landell

very image dominated with image anchored with text

Written article has dramatic main heading (short and snappy) with subheading

(summarizing what article is going to be about)

The copy/text is written in paragraphs (generally between 2-3)

All 3 parts of the magazine are clearly connected using a range of elements

including:

same font choices throughout (generally around 3 types)

same color scheme/themes

magazine title/slogan is on all 3 pages

Info on front is carried through into contents and then onto article

Contents are consistent with the chosen genre i.e. Rock magazines would feature

Rock bands/music/scene/gigs etc.

Same style of language/attitude throughout i.e. Rock breaking the

rules/rebellious attitude

Summary of Research into genre:

My chosen genre is Motown and I found that:

It doesn’t target a wide group of people but the genre is interesting to the

audience.

I also found out that Mo town is one of the most popular music genre’s to date.

Summary of research into my chosen style model for my magazine (which is Mo

town…….)

Below are images of my chosen magazine on which I would like to base my

magazine:

Covers

Rianna Landell

CONTENTS PAGES I WOULD LIKE TO EMULATE (USE AS EXAMPLES FOR

MY MAGAZINE):

ARTICLES I WOULD LIKE TO USE AS STYLE MODELS

I have also found that flashes have also been added in the make it visually pleasing

to the target audience. I would like to include these elements in my magazine

Types of images found in MOJO magazine:

UPBEAT, UNIQUE, CLASSIC,FAMILY,BANDS, CULTURE, MO TOWN

STARS-POSITIVE INSPIRING MESSAGE AND VIBE.

Rianna Landell

Target audience research

Overall conclusion of my target audience research using questionnaires.

I can conclude the following and will summarise how this will affect the making of my

magazine:

1. THE COVER SHOULD BE:

Pale colors, and rich color to fit the genre.

feature images of top Mo town bands (the most popular artists were

Whitney Houston and Michael Jackson.

offer freebies such as posters/band merchandise (will look at Mo town

and see how it incorporates freebies

have exclusive and old edition sell-lines as well as Mo town or RnB related

cover-lines

Main image of any Mo town star

Different images/shots etc. relating to Mo Town.

2. THE CONTENTS SHOULD INCLUDE:

Special edition interviews such as music and celebrity news featuring their

lives and the things they do in their spare time.

Band/group info and what they plan on recording in the next couple of years

lots of variety of Mo town images and info

legendary singles and tracks

minimum of 50 pages

gig/performance guides to attract the audience.

interviews with bands such as The Supremes or the Jackson 5

3. THE ARTICLE SHOULD BE:

Quite informal with a hint of humour.

include questions and answers

have lots of images

use sub-headings to break up writing

be about the music but interesting-possibly with fashion and/or politics

4. GENERAL INFO

None of my potential target audience have ever bought a music mag, but

would consider it if the price were right and was more focused to them. The

majority thought around £2.00 was ok and most felt the current magazines

were targeted more to Males who were in their twenties and thirties

I also have to work on attracting the audience in the first place as there is a

real gap in the market for my magazine which targets females (aged 16-24)

and interested in pop/chart music. I will analyse my target audience

questionnaires and focus groups in more detail so I can work hard on giving

the audience what they want and therefore attract them to buy the magazine.