WEEKLY UPDATE

Thought for the Week

Character is the ability to carry out a decision after the emotion of making the decision has passed.

December 2, 2013

My clients are asking for FSC certification. How do I get it at minimum cost? Call Socorro Garcia at Ext. 229. See inside!

We heard a major firm explain that its plan was to deliver was to deliver print to Fortune 1000 firms at minimum cost. That story would be music to the ears

of the CFO, but what about the CMO? In most uses of print, its cost is a small, sometimes tiny, fraction of the total product cost, but it can and should play a key role in gaining the prospect’s attention and motivating the buying decision—that’s the value story. When you’re talking to a “C” level executive, it should be the CMO, not the CFO because selling value is the key to keeping print in the game at decent pricing levels.

Value or Cost

Celebrate Christmas With Charles Dickens

Your transportation back in time will cause the Museum’s galleries to be transformed into Fezziwig’s Warehouse with special presentations, tours, carolers, music, and

the chance to print your own Victorian cards on antique presses from the 1850's. You will have the chance to meet characters from various Dickens novels including the nefarious Fagin, the mad Miss Havisham and the dreamer Mr. Micawber, as well as enjoy the vintage holiday music from “Captain Jack” and his 1895 Concert Roller Organ. The highlight of your visit will be with Mr. Charles Dickens himself entertaining guests in the Museum’s Heritage Theater; he will retell his most famous story, A Christmas Carol, becoming Scrooge and randomly using his audience as cast members. There will be a festive lunch of an English Banger, gingerbread and punch included with your ticket. We believe that it would be a humbug if you did not come to the International Printing Museum’s Dickens Holiday Celebration dressed in your finest Victorian dress! This extraordinary performance will be repeated four times at the International Printing Museum in Carson on December 14th and 15th at 10:00 AM and 4:00 PM. For reservations call (310) 515-7166 (email: mail@printmuseum.org). But do hurry as this event sells out every year!

The 9.5% RulePossibly the most confusing aspect of the Obamacare employer mandate (for employers of 50 or more) is the requirement that employees cannot be

required to pay more than 9.5% of their W-2 income for their own coverage, however, they may be charged for the

full cost of dependant coverage. First, the rule is based on actual wages and thus may vary every pay period. Second, it is not connected to the cost of coverage so employer practices like “we pay 75% of employee cost” are not likely compliant. Third, the employee must be able to obtain medical coverage for no more than the 9.5% contribution limit. The practical solution to employer compliance, with minimum employee confusion, is to require a uniform dollar employee contribution from employees wishing coverage for themselves. Setting that contribution at no more than $22.80 per week (9.5% x 30 x $8) guarantees compliance. It is also important that a low cost plan (along with other options) be available to the employee so the employee contribution (along with the employer portion) will buy that plan for the employee. If the employee wishes a more expensive plan, the employer may charge that employee 100% of the excess cost over the low cost plan.

Come see the Dicken's gang at the International Printing Museum's Holiday Celebra-tion December 14th and 15th. Tickets are only $18 and this event sells out annually so get yours today! See page 2 for details!

3D Printing in Your Future?

Because it's called “printing,” clients may ask if you do it. You may even be tempted to try it. The problem is that it really isn’t “printing.” It involves the computer

controlled deposition of metal or plastic to produce a three dimensional object. With current technology, it’s a slow process best suited to the production of prototypes for R&D use. The natural buyers are therefore R&D types not marketers—the people we know and love. It’s also a natural in-house application and the cost of the devices makes this possible. If that happens, the hopeful 3D printer is now competing with the customers which is not good positioning.

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CALENDAR SECTION (323) 728-9500 • FAX (323) 724-2327 Weekly Update

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CALENDAR SECTION (323) 728-9500 • FAX (323) 724-2327 Weekly Update

Quick Registration •  Mark your choices from listings above •  Fill out the form at the right•  FAX page(s) to (323) 724-2327

Company _________________________________ Phone (   ) ____________________

Attendees: _______________________________ ________________________________All No Shows and Cancellations Less Than 48 Hours Prior to Meeting Will Be Billed.Bill Company Credit Card #_______________________

12/7-12/10 LPIA Leadership Forum Arizona Biltmore, Phoenix, AZ Laurie Reynolds 412-259-1802 lreynolds@printing.org12/7-12/10 Color Management Conference Arizona Biltmore, Phoenix, AZ Julie Shaffer 412-259-1730 jshaffer@printing.org

20143/23-3/26 2014 TAGA Conference Sheraton Fort Worth Hotel & Spa, Fort Worth, TX Mark Bohan 412-259-1782 mbohan@printing.org3/30-4/1 PIFE Conference Fairmont Hotel, Dallas, TX Nick Stratigos 412-259-1750 nstratigos@printing.org3/30-4/2 Continuous Improvement Conference Fairmont Hotel, Dallas, TX Jim Workman 412-259-1710 jworkman@printing.org

PIASC December-February Activities

UpcomingNationalEventsCalendar2013-2014

For more information on any of the following events, go to www.piasc.org.

Dec.Event Number

CAC2COCKTAILS AND COVERSATIONS...ANOTHER ROUNDContact: Rose Dorado, Ext. 231, rosed@piasc.orgConnect with other local colleagues, meet some new friends and network, network, network.Check the box(es) below to register for these events:

Dec. 5th – Tamayo Restaurant • 5300 Olympic Blvd. • Los Angeles 90040Dec. 12th – The Catch • 2100 E Katella Ave • Anaheim, California 92806

5 5:30 p.m.

Location:See locations at right

Cost: $15Register at right

Jan.

Event Number-

BWBBREAKFAST WITH BOBContact: Maribel Campos, Ext. 210, maribel@piasc.orgPRINT IS DEAD BECAUSE THE INTERNET HAS CHANGED EVERYTHING...NOT REALLY!THE “TOUCH” FACTOR—WHERE PRINT HAS THE EDGE! If a product or service is going to expand its market, it has to get the attention of new, potential customers. Our own over-crowded in-box and hyper-active spam filter testifies to the inability of the internet to reach new people. A website can take the order but it’s worthless unless the buyer goes there. The website doesn’t find the buyer, the buyer must find the website. That’s where print and direct mail come in.

At these meetings we will be joined by experienced, seasoned direct mail people who will share what they have learned and answer your questions.

Check the box(es) below to register for any of these additional upcoming Breakfast Meetings:Jan. 7th – Mimis Café • 10909 Foothill Blvd. • Rancho Cucamonga 91730Jan. 8th – Green Street Restaurant • 146 Shoppers Lane • Pasadena 91101Jan. 9th – Brent's Deli • 19565 Parthenia Street • Northridge 91342 Jan. 14th – Mimi's Cafe • 17231 E. 17th St. • Tustin 92780 Jan. 15th – Ozzie's Diner • 7780 East Slauson Avenue • Commerce 90040Jan. 16th – Hof’s Hut • 4251 Long Beach Blvd • Long Beach 90813

77:30 a.m.

Location:see locations at right

Cost: $5

Register at right

Dec. Event Number

IPMDHC

10 a.m. & 4 p.m.

Location:Int'l Printing Museum315 W. Torrance Blvd.Carson, CA 90745

Cost: $18

REGISTERonline at

www.printmuseum.org

DICKENS HOLIDAY CELEBRATIONInternational Printing Museum EventsContact: (310) 515-7166, mail@printmuseum.org Your transportation back in time will cause the Museum’s galleries to be transformed into Fezziwig’s Warehouse with special presentations, tours, carolers, music, and the chance to print your own Victorian cards on antique presses from the 1850′s. You will have the chance to meet characters from various Dickens novels including the nefarious Fagin, the mad Miss Havisham and the dreamer Mr. Micawber, as well as enjoy the vintage holiday music from “Captain Jack” and his 1895 Concert Roller Organ.There will be a festive lunch of an English Banger, gingerbread and punch included with your ticket. We believe that it would be a humbug if you did not come to the International Printing Museum’s Dickens Holiday Celebration dressed in your finest Victorian dress!It is important that you make your reservations early as this event sells out quickly each year.

1415and

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WEEKLY UPDATEFor the latest and complete list of Educational Programs, go to our website: www.piasc.org

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WEEKLY UPDATEFor the latest and complete list of Educational Programs, go to our website: www.piasc.org

Quick Registration •  Mark your choices from listings above •  Fill out the form at the right•  FAX page(s) to (323) 724-2327

Company _________________________________ Phone (   ) ____________________

Attendees: _______________________________ ________________________________All No Shows and Cancellations Less Than 48 Hours Prior to Meeting Will Be Billed.Bill Company Credit Card #_______________________

UpcomingNationalEventsCalendar2014

3/31-4/2 BIA Annual Conference Fairmont Hotel, Dallas, TX Mike Packard 412-259-1704 mpackard@printing.org5/6-5/7 Print’s Voice ’14 Washington, D.C. L.A. Larson 202-730-7970 llarson@printing.org5/31-6/1 2014 Spring Administrative Meetings Fairmont Hotel, Dallas, TX June Crespo 412-259-1778 jcrespo@printing.org6/2-6/3 Print Leadership Summit Fairmont Hotel, Dallas, TX Laurie Reynolds 412-259-1802 lreynolds@printing.org9/28-10/1 Graph Expo 14 McCormick Place, Chicago, IL June Crespo 412-259-1778 jcrespo@printing.org11/14-11/16 2014 Fall Administrative Meetings The Doubletree Hotel, Pittsburgh, PA June Crespo 412-259-1778 jcrespo@printing.org

Jan. Event Number

SD27

9:00-2:00 p.m.

Location:The Castle Press 1222 N. Fair Oaks Ave. Pasadena, CA 91103 (626) 798-0858

Cost: FREE

Check here to REGISTERfor this event

27TH ANNUAL SURPLUS DRIVEContact: Ara Izquierdo, Ext. 216, ara@piasc.org or Rose Dorado, Ext. 231, rosed@piasc.org PIASC/RAISE Foundation will hold its twenty-seventh annual Surplus Drive during Printing Week to benefit graphic communications programs. So, please, if you are doing end of the year inventory, hold on to any surplus paper and donate it to this good cause. Remember that your tax-deductible donations will help teachers train our future workforce!

Every year we ask members to donate surplus paper to supplement graphics arts programs’ extremely limited budgets. Teachers that register to attend will have first choice of surplus paper donations and non-registered teachers will have the opportunity to select remaining paper donations.

Teachers bring a dolly or cart!

1618thru

Feb. Event Number

C4ED10TH ANNUAL PRINT EXCELLENCE AWARDS CALL FOR ENTRIES DEADLINEContact: Kristy Villanueva, Ext. 215, kristy@piasc.org Printing Industries Association, Inc. of Southern California proudly presents “Call for Entries” for the 10th Annual Print Excellence Awards—the most prestigious symbol of printing excellence throughout Southern California. Whether it’s Best of Category, Judge’s Award, Award of Excellence or Certificate of Merit, a Print Excellence Award is the single most powerful promotional tool your business can have. It demonstrates your award-winning capabilities to customers and potential customers, and tells your employees how proud you are of the work they produce. 

Start gathering your best pieces from 2013 today! Save the date for the Call for Entries deadline on Friday, February 21, 2014.

Call for Entries brochure will be available soon! 

Got a question? Contact Kristy Villanueva, Ext. 215.

21Download entry form

at www.piasc.org

Location:PIASC Offices5800 S. Eastern AveSuite 400Los Angeles, CA 90040

Cost: PIASCmembers first entry is FREE! (only with more than one entry

submitted)

Feb. Event Number

TOH

7:30-1:00 p.m.

Location:PIASC Training Room5800 S. Eastern AveSuite 400Los Angeles, CA 90040

Cost: $199

Check here to REGISTERfor this event

THE DYNAMICS OF PERSONAL LEADERSHIPIn the Classic Film Series Twelve O'CLock HighContact: Rose Dorado, Ext. 231, rosed@piasc.org Twelve O’clock High , starring Gregory Peck, is the film top executives named as the movie that most influenced their management styles. Nationally recognized leadership consultant, Robert Kolenda will take you through this interactive 2 half-days program that will challenge you to be aware of what impact you are having on your team and ultimately on your company’s productivity, profits and growth.

The program will focus on:•  What makes a great leader •  Goal setting with a scorecard•  Corrective action techniques•  Defining/solving problems•  Getting buy-in

45and

•  Effective delegation•  Accountability•  Decision making•  Morale building•  Teamwork

Affiliated withPrinting Industriesof America, Inc.

Printing Industries Association of Southern California

To purchase your copy, visit www.printing.org.

*Prices do not include tax and shipping.

PIASC’s Pick of the WeekAddress:5800 South Eastern Avenue, #400P.O. Box 910936Los Angeles, CA 90091-0936

Telephone Number: (323) 728-9500 or 808-9990 for area codes: 213, 310, 619, 714, 818, & 951

Web Site: http://www.piasc.org

Print Access: http://www.printaccess.com/piasc

Choose Print: http://www.chooseprint.org

Fax numbers:Association (323) 724-2327Insurance Agency (323) 728-0483Credit Union (323) 722-8927Benefit Trust (323) 722-7386Collection Service (323) 724-2368

WEEKLY UPDATE December 2, 2013

See our e-Classifieds section on the web at www.piasc.org.

PIASC Members $233.00 ea*.Non-Members $259.00 ea*.

Where do QR and other 2D mobile barcodes fit into a marketer's toolbox? How are they best used? The answer starts with understanding your audience, what motivates them, and your campaign goals.

Best Practices for QR and Other 2D Mobile Barcodes, 2013 Edition (Brandable PDF) by Heidi Tolliver-Walker

Travel Time Payment

Under California state law, if an employer requires an “hourly” employee to attend an out-of-town business meeting, training session, or any other event, the employer

has an obligation to pay for the employee’s time in getting to and from the location of that event. Time spent driving, or as a passenger on an airplane, train, bus, taxi cab or car, or other mode of transport, in traveling to and from this out-of-town event, and time spent waiting to purchase a ticket, check baggage, or get on board, is, under such

circumstances compensable “hours worked.” On the other hand, time spent taking a break from travel in order to eat a meal, sleep, or engage in purely personal pursuits not connected with traveling or making necessary travel connections (such as, for example, spending an extra day in a city before the start or following the conclusion of a conference in order to sightsee), is not compensable. If the employee’s travel from his home to the airport is the same or substantially the same as the distance (and time) between his home and usual place of reporting for work, the travel time would not begin until the employee reached the airport. The employee must be paid for all hours spent between the time he arrives at the airport and the time he arrives at his hotel. No further “travel” hours are incurred after the employee reaches his hotel and is then free to choose the place where he will go. The employer may establish a different pay scale for travel time (not less than minimum wage) as opposed to the regular work time rate. The employee must be informed of the different pay rate for travel before the travel beings. For purposes of determining the regular rate of pay for overtime work under the circumstances where a different rate is applied to travel time, the State of California adopts the “weighted average” method. Call Doug Moore at Ext. 218 (email: doug@piasc.org), if you would like a “Travel Time” policy.

Do You Have EPL?

Every business has insurance coverage for fire and usually some coverage for general liability so that they’re covered if a visitor falls down in the plant. However,

in the real world, these events practically never occur. What does occur with distressing frequency are suits from ex-employees alleging wrongful termination and current employees alleging sexual harassment. These are fueled by a barrage of advertising from law firms holding out the promise of big settlements at the employer’s expense. Many of these are lawyer driven shake-downs which an employer is helpless against unless they can fund an expensive defense. That’s where Employee Relations Liability (EPL) coverage comes in. If you have it, you won’t be the deer in the lawyer’s headlights. Call Joanne Cadenas at Ext. 256 (email: joanne@piasc.org) to get it before the lawyer’s demand letter lands on your desk.