My Challenge Day 10

How To Generate MLM Business Leads –

The Good, The Bad, And The Ugly

Today what I want to do is tackle Today what I want to do is tackle another issue. I’ll dive deeper another issue. I’ll dive deeper into some of the things we’ve into some of the things we’ve already covered a little bit. already covered a little bit.

As you can tell over the past 10 As you can tell over the past 10 days, we’ve already covered days, we’ve already covered things that really dealt with things that really dealt with mindset: how to truly develop mindset: how to truly develop yourself and ultimately attract yourself and ultimately attract more customers. Having more more customers. Having more business will increase the value business will increase the value that you have in the marketplace.that you have in the marketplace.

Today is all about what it really takes generate leads. What is it what's the difference between marketing off-line, and marketing online? It’s like looking into two completely different camps.

Traditionally, I would say about 90% of the people out there still do their business like in the 70s. They did almost everything completely off-line. The tactics and approaches are similar, but there's something about the fundamentals that doesn't change.

When I talk about recruiting off-line, I know that it’s an approach that can work for a lot of people. I've used it myself, and built teams off-line as well as online. I’m not saying that one is necessarily the only way to do it.

You can do a lot of different ways. I’m just saying what I choose to do at this point in time, and what a lot of people are looking to do as well. The Internet has allowed us to have more tools and resources.

In the 70s you typically would have home meetings, presentations, hotel meetings and Saturday trainings. You basically enrolled people in the process of getting started.

There's a way that you can do it more effectively. It all comes down to how well you're able to get targeted people in front of you.

When we talk about lead generation, it's probably one of the biggest things that most people face since they typically go into a warm market. There would be about 100 people or less. We ask them to write a list to share a couple people that they would think would be great for this type of business.

Oftentimes they just talk to 10 people or less, and give up. Initially people start looking for ways to generate new business on the Internet and try to find people to talk to. I'm here to tell you that it's part of the equation but not necessarily always how it happens.

There has always been a learning curve involved. As I mentioned, when I first started, I struggled for a very long time. I just tried to figure out how to break this code and ultimately be able to generate income.

I wanted to generate business on demand and ultimately have the lifestyle that everyone really dreams of.

I want to break down a couple of key fundamentals for any type of business on the Internet. The first one is traffic. You always have to have traffic going to the page or blog. So that breaks down into the type of traffic and the quality of traffic.

The second thing that is also really important is lead generation. How are you going to generate leads? Most people, when building off-line, would think that you do it by word-of-mouth exposure and in talking to people to develop relationships. While obviously that stuff takes time.

That's why social media is so great. You can amplify that messaging and reach a much larger audience. Back in the day, even five years ago, when I was doing this we didn’t have the technology we have today.

However, we did have billboards, Yellow Pages, magazine ads and newspapers. I would explore these different aspects and figure out how to make an ad would appeal to someone.

At the end of the day what actually happened was we would spend a couple hundred dollars, similar to what you would do nowadays with a sort co-op system. In this case was very untargeted. You were talking to people that had picked up the newspaper all over the Bay Area.

Often at the end of the day, we would have spent $500 or more, and only get a couple of leads. Some customers didn’t even remember that they left their contact information or called this number.

They were wasting our time, spinning our wheels. We were simply struggling and just spending money that we didn’t really have trying to generate the leads that we needed.

Often times we would put ourselves unneeded pressure. The fact was we would only have 20 bucks left, or a hundred dollars, to spend on getting some leads. If we don't get sales or customers, then we’re flat broke. So, the second thing you have to master is lead generation.

The third thing, which I think is the most critical, is follow-up. It’s broken down into couple aspects. You can show someone the business, but you also have to follow up, the maybe the next day or after a couple days. You need to ask for their take on the business; are you ready to get started?

So what if you could develop away where you didn’t have to call every single person? I remember days and weeks on the phone just trying to connect with someone. I’d call and leave voicemails but nothing really happened.

The nice thing about the Internet is you have an autoresponder, which works with lots of tools out there. Rather than having to spend time sharing the business with someone which could take 30 minutes of your time, not to mention spending time following up.

What if you developed a system where you’ll use an autoresponder? It would just simply drip messages to them. It lets them know about some of the stuff you’re working on.

So obviously there's a lot of ways you can tackle it, but I just find that if you can develop these three things, you’ll have much more results. The key with traffic, leads and also follow-up, is to convert them into sales. You need to convert the follow-up customers into actual customers.

That’s how you have to look at your business and structure it. You need to scale it to the point where it can generate 30-40-50 leads every single day, and convert those leads into potential business partners that basically sell themselves on joining your business or doing whatever they want.

Ultimately the goal here is not to be on the phone everyday simply just calling people. I can remember going through this process. Often, some people never quite figure it out. They buy course after course, struggling and just going through it, hoping for some type of result.

I decided that I need to brand myself and grow to develop a system where I can implement, and also teach other people do the same thing and over time.

Through the process I learned some fundamentals I talked about. That is the basis of my business, but also how I teach my team and everyone I do some consulting with.

Nowadays, everything is based and geared towards a specific audience, a younger audience. The way to reach them is drastically different than the way that you would reach them back in the day.

Remember we are marketers first; that's what we do. We’re not salespeople. As marketers we’re constantly evolving or tweaking on a daily basis to make a better impact.

We need to see what is better, or more effective. Whether it’s a blog post, or social media, you can test them consistently to find out if what you're doing will have results.

It doesn’t have to be technical, because you can always outsource these things. You need to know how to tap into your audience to let them know that you share value and influence.

That’s simply what I did. I decide to go into social media because it was an outlet that I could use to leverage and attract more people. They would be able to see what I was doing a daily basis. That’s another reason I’m sharing these videos with you.

I want to be able to impact your life, whether it's on a day by day basis, or whether you watch a couple seconds of this video. Whatever the case, my goal with these videos and with any of my marketing, is to ultimately help impact you guys.