My Career Success Stories | Fashion Designer Visual Resume | Creative Job Search by Anna Benami
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Transcript of My Career Success Stories | Fashion Designer Visual Resume | Creative Job Search by Anna Benami
VISUAL RESUMEAnna Benami
Fashion Designer
HelloMy name is Anna Benami,this is my VISUAL RESUME
MY ONLINE PRESENCE
PORTFOLIOhttp://annabenami.wix.com/mywork
PROJECTShttps://www.behance.net/AnnaSiiramaCV
https://www.linkedin.com/in/annabenami
FACT FILEAnna BenamiFull name:
Washington D.C.Current location:
FinnishNationality:
english, finnish, swedish
Languages:
I was born in Finlandand I got that Scandinavian sense of style
DOUBLE DEGREEBachelor of Fashion and Clothing Studies Degree from Helsinki Polytechnic Stadia
PROJECTS &
Clothing Technician Degree from Helsinki City College of Fashion
With scholarship from the Fashion Merchants of Helsinki Area
+
STYLINGStarted several fashion branding & sewing
projects over the years, as well as freelance Graphic Design and Styling
CAREER After the graduation I began my career at Stockmann Design Studiowww.Stockmann.com
TRAVELEDI worked as fashion designer for various PL brands and traveled Asia, Europe and America for trend research and fashion production
STRENGTHS
M
CAREERCreating beautiful collections& concepts
With good balance of creativity and commercial appeal
STRENGTHSCAREER
AUTUMN/ WINTER2 0 1 5
I know of how to make a piece of a garment great.
Compelling design, strong focus on details, uncompromising attention to fit and integrity of execution
CUBE CO.
MY CAREER SUCCESS STORIESat Stockmann Design Studio
• New brand creation with sales increase of 20% each year, despite economic slowdown
• Created a concept of casual cool lifestyle brand that grew 42% in two years, and formed a base of a successful brand story
• Succeeded in brand building with cool & authentic brand image, street-credibility and target customer appeal, despite minimal marketing efforts
• Good reviews on the collection, qualities, prints, colors and fresh and authentic look
Brand re-launch resulting in 42% growth on first 2 months
MY CAREER SUCCESS STORIESat Stockmann Design Studio
Brand re-launch resulting in 42% growth on first 2 months
Brand and concept development, and collection turnaround
MY CAREER SUCCESS STORIESat Stockmann Design Studio
Brand re-launch resulting in 42% growth on first 2 months
Brand and concept development, and collection turnaround
Generated growth on top of growth despite challenging markets
MY CAREER SUCCESS STORIESat Stockmann Design Studio
Brand re-launch resulting in 42% growth on first 2 months
Brand and concept development, and collection turnaround
Generated growth on top of growth despite challenging markets
Created solid portfolio of hot items sold out in just few days, and new wardrobe classics that generated steady long term growth
MY CAREER SUCCESS STORIESat Stockmann Design Studio
CRAZY DAYS CAMPAIGN
MY CAREER SUCCESS STORIESat Stockmann Design Studio
• Achieved top-notch results on price-driven Crazy Days campaigns, reaching 85-100% sell through in just 5 days, even though the volumes are high
• Designed record of items sold out within just half an hour, on an aggressive campaign where items are bought exclusively for this event
• Succeeded in high pressure environment, as CD collection is covering up to 30% of the yearly collection value
15,90
MY CAREER SUCCESS STORIESat Stockmann Design Studio
jackets• Specialty on outerwear / jackets, a category that takes skills and is covering 20% of collection value
• Great sales figures and strong sell through 70-80% from season to season
• Introduced authentic wash treatments to achieve the right rugged branded look
• Championed in details, quality and integrity in execution while protecting margin and profitability
M
M
JACKETSat Stockmann Design Studio
Sold outin 2 days
Great fit
Authenticwashed look
Customerfavorite
Performancefeatures
Athleisure
Rightproportions
It’s in the
details
Newsilhouette
Quality &execution
Childsafety
MY CAREER SUCCESS STORIESat Stockmann Design Studio
PRINTS& patterns
• 13 years of experience of commercially successful design
• Wide variety of prints, patterns, appliqués & embroideries
PRINTS
PRINTS& patterns
• Compelling & cutting edge designs,authentic in look and execution
& PATTERNS
PRINTS
PRINTS& patterns
• Build major brand competency with brand elevating prints
• Leveraged the most current CAD methods
PRINTS & PATTERNS
I love drawing illustrations from catwalks and blogs
FASHION ILLUSTRATIONS
WHAT I LOVE TO DOmy design philosophy
CREATE BEAUTIFULDESIGNS & CONCEPTS
with good balance of creativity and commercial appeal
INNOVATIVEPROBLEMSOLVING
Best ideas are
result of a little brainstorming
& analysis over a dilemma
Creativity flourishes in partnerships
COLLABORATE
Following what truly inspires and sharing that
excitement, it carries a spirit that energizes and
makes thriving businesses
get INSPIRed & share it
Social consciousness in all
practices, well being and
open communication
RESPECT ANDFAIRNESS
Show
both personally
and professionally
DESIRE TO LEARN
AND GROW
Constant
WHERE I WANT TO GOExplore exciting new opportunities in contemporary fashion,
design and marketing, and challenging myself & encouraging others
and CREATE SOMETHING AMAZING!
in working together or just want to talk further, you’ll find me here:
Email: [email protected]
Portfolio: http://annabenami.wix.com/mywork
LinkedIn: https://www.linkedin.com/in/annabenami
Behance: https://www.behance.net/AnnaBenami
If you are interested
“Anna is one of the best designers
I have ever worked with.
She is very talented brand builder
and she designs every collection
with sophisticated handwriting and style”Sari Pitkänen, Category Manager / Stockmann
PHOTO CREDITS:
http://flanellemag.com/winter-days-guide-stylish-cocooning/
http://moore.sc.edu/academicprograms/mba/professionalmba/programoverview/curriculum/internationalbusinessconcentration.aspx
http://www.blogher.com/shopping-new-york-city
http://altitudeacquisitions.co.uk/altitude-acquisitions-review-london-success-story/
http://usa.chinadaily.com.cn/epaper/2015-01/05/content_19240996.htm
http://kvadrat9.rssing.com/chan-21666333/all_p2.html
http://www.dezeen.com/2012/11/23/nicolas-roope-east-london-creativity-plumen/
http://dethrives.com/thriving-communities/designing-thriving-communities
http://fashionfav.com/category/fashion/
http://blog.urbanoutfitters.com/blog/uo_diy_indoor_growing?cm_re=Blog_Content-_-B-_-uo_diy_indoor_growing
https://fi.pinterest.com/pin/285486063848983560/
http://www.cnet.com/products/apple-macbook-pro-15-inch-2015/
http://www.modemonline.com/fashion/tradeshows/549-bread-and-butter-barcelona
http://southunion.co.uk/files/?page_id=55
http://littlescandinavian.com/2012/05/06/copenhagen-fashion-week-and-ciff-kids-9-12-august-2012/
http://www.vogue.com/13296853/re-done-jeans-denim-factory-los-angeles/
http://www.fluxmagazine.com/pollyanna-45-years-of-fashion-and-innovation/