LOGO & TAGLINE

My business plan: 3

LOGO

A logo is a name, symbol, or trademark designed for easy recognition.

Can be made up of text only, or a combination of text and graphics.

Goal of a logo is to project the company’s intended image.

“Like a Rock” is Chevy, What is the image they want to project?

LOGOS ARE USED ON….

Business cards

Letterhead for business

posters

Advertisements

Brochures

Flyers

Signs

LOGO GUIDELINES

Project company

image

Besimple

UniqueEASILY

RECOGNIZABLE

DIFFERENTFROM COMPETITORS

SAMPLE LOGOS THAT WORK!!!! Go look at

EBAY GAP 7 ELEVEN LOWE’s PETSMART OLD NAVY Blockbuster video

Look at how the logo connects to the products.

PETSMART has a bouncy ball…

Blockbuster Video looks like a movie ticket….

TAGLINE A tagline is a repeated phrase or

selection of words associated with a specific product or organization.

A tagline is also called a slogan

Successful taglines: Short and to the point Four to six words Conveys message of what business provides Be consistent in design Easy to remember

ASSIGNMENT www.tripwiremagazine.com search for

the article –50 examples of Catchy and Creative Slogans

Read article and create three options for your tagline for your business. (draw these out on paper. I have color pencils for you to use)

Get AT LEAST 20 people to vote on your options. Then make a final decision on your tagline and logo.

Turn in all three options and then a neat, clean page with your chosen logo and tagline.