Marketing Metrics DashboardManaging ROI for Marketing Campaigns

The Pain Effective and Efficient marketing channels? Conversion Rates? Customer Life Time Value? Take Rate? Retention Rate? Churn? Cost per Sale? Return on Marketing Investment (ROMI)? Return on Investment (ROI)?Measurement is like laundry. The longer you wait to do it, the more it piles up. Amber Naslund2The SolutionMeasuresSegmentsMetricsAnalysisDashboard"You can't manage what you can't measure.Peter Drucker3

DashboardTeam

Jeff NelsonM.B.A.Website AnalyticsMetrics ConsultantData ArchitectOnline Strategist

Joanne OConnellM.A.Market ResearchMetrics ConsultantData Architect

Bill BerghBrand ConsultantRelationship BuilderMarketing ExecutiveDamon JamesOnline StrategistWebsite Developer

Nicholette FreeleSocial Media GuruData Analyst Fashion Setter

In God we trust. All others bring data.Edwards Deming5

SourcesGoogle Analytics Visits, Duration, % New Visits, Bounce Rates, GoalsGoogle AdWordsImpressions, Clicks, Conversions, Costs3rd Party MeasuresMarketing Grader, Google PR, Alexa, SEMRushCompany Marketing Costs Direct, Organic, Paid, Referrals, eNewsletters, TraditionalCompany Sales DataProspects, Offers, Sales VolumesCompany Financial DataRevenues, COGS, Gross Margin, Net Income

If content is King, then conversion is Queen. John Munsell10ProcessFeaturesDashboard store and analyze monthly dataMeasures Pyramid gather measuresAcquisition Funnel segment by marketing channelMetrics Inventory analyze effectiveness and efficienciesTargets improve outcomesKPIs monitor trends and outcomesRecommendations action plans and responsibilities

Never let your campaigns write cheques that your website cant cash.Avinash Kaushik12BenefitsCompare All Marketing Channels to specific channelsCalculate Acquisition and Retention metricsCalculate metrics for Efficiency and EffectivenessCalculate ROI and ROMI for each channelMonitor Leading Indicators for industry, competitors, and companySelect and monitor KPIsDevelop Recommendations for improvement

Done is better than perfect.Facebook13Pricing*6 month minimumPerMonth*5Channels10 ChannelsBasic Dashboard$395$795WeAdd Measures$95$195Analysisand Recommendations$295$495Training$195$395CustomizationCustomQuote14