MWI - Las Vegas Digital Advertising Network

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Media World International, 5020 Clark Rd., Third Floor, Sarasota, Florida 34233 DIGITAL CASINO ADVERTISING NETWORK

Transcript of MWI - Las Vegas Digital Advertising Network

Page 1: MWI - Las Vegas Digital Advertising Network

Media World International, 5020 Clark Rd., Third Floor, Sarasota, Florida 34233

DIGITAL CASINO ADVERTISING NETWORK

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INSERT Pictures of units with advertisers on this page

WHEAT THINS

SKYY VODKA TUMS

H&M

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DIGITAL CASINO ADVERTISING NETWORK:

• Located on the table games, screens show game name and min/max bet

• 8.4” HD LCD screens

• Full Motion Video(up to :30 second commercial)

• Over 500 Screens

• Coverage in 8 top Las Vegas Casinos

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Location Screens

MGM 89

Paris 86

Mirage 71

Mandalay Bay 66

Luxor 57

Excalibur 49

Bally’s 47

Green Valley Ranch 43

508

Over 500 Screens in 8 TOP Las Vegas Locations

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MEDIA WORLD INTERNATIONAL SCREENS:

-94 MINUTE AVERAGE DWELL TIME allows exhibitors to reach

attendees 10 times at a single seating

- CAPTIVE AUDIENCE guarantees ads are noticed. Excellent in driving attendees to your booth

-Provide 67% MESSAGE RECALL that far surpasses TV, Cinema and

other DOOH screens.

Source: 2012 Arbitron/Visualimts Study

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AUDIENCE

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Casino Attendees Profile:

Source: 2012 Arbitron Study

Almost 30% of Casino Attendees Live in a $100k Household

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Casino Attendees Profile:

Source: 2006 Harrah’s Survey

36%

8%

31%

14%

Remodeled Home in Past Year

Own Their Home

Own 2 or More Cars

Buy a New Car

Casino Customers are More Likely than non-Gamblers to:

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Casino Attendees are Trend Setters:

Source: 2006 Harrah’s Survey

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Casino Attendees are Opinion Leaders:

Source: 2006 Harrah’s Survey

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ENVIRONMENT

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Casino’s have positive perception:

81% of those surveyed feel casino gaming is

acceptable for themselves or others

60% of those surveyed feel casino industry is VERY

or SOMEWHAT important in terms of contributing

to the overall travel & tourism industry in the U.S.

Source: 2012 AGA Survey of Casino Entertainment

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Las Vegas Tourist Profile:

- Almost 39 Million Tourists annually

- Over $30 Billion in taxable revenue

- Over $8 Billion in food/drink/accommodations

- Average casino revenue is almost $300/gambler

Source: Las Vegas Marketing Bulletin 2011

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Casino Attendee Activity:

Source: 2012 AGA Survey of Casino Entertainment

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These Image Conscious Top Brands Operate Retail

Locations in and Around Casinos:

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RECAP

- Extreme dwell time with captive audience drives results

-Reach your affluent trade show audience at a time where

they are open to order and spend.

-Places your brand in an exciting environment alongside

some of the worlds best known and desired brands