MWC-Day 4.pdf

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DAILY IN THIS ISSUE OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012 DAY FOUR • THURSDAY 1ST MARCH By Paul Rasmussen N okia CEO Stephen Elop provided insight into where the company is focusing its efforts based around local awareness, location services and monetising the ecosystem. Cont. on P4 f Elop outlines future with three-tiered focus By Tim Ferguson T he CEOs of Nokia, HTC and Foursquare debated what the future holds for Windows Phone at Congress yesterday, with all expressing support for the platform – to differing degrees. “What we’re seeing is a very, very steady growth and adoption,” said Stephen Elop, Nokia’s CEO, who shocked the mobile industry a year ago by announcing a tie-up with Microsoft to migrate Nokia’s smartphone portfolio to Windows Phone. Nokia launched its latest Windows Phone device, the Lumia 610, at Congress this week. Elop said consumers have been responding well to the Windows Phone platform allied to the Nokia hardware. “They will look at it and say ‘wow, this is a different point of view.’ So our focus is getting those devices in people’s hands,” he said. The Nokia chief added that operators are also keen on the Nokia- Windows Phone approach. “With the operators, we’re saying here’s the next generation of products and the generation after that and the ideas for the future. As people see the whole context of what’s happening, they get very enthusiastic.” Peter Chou, CEO of HTC, which produces phones running Windows Phone as well as Android, said he believes Windows Phone has what it takes to catch up with Android and iOS, as it provides a “very good experience.” “Of course over the last couple of years we got a little slower demand but with the new Windows we are seeing a lot of positive signs. It will not be like [Microsoft in] the PC market share, but I believe it will be a strong third operating system,” he continued. Foursquare CEO Dennis Crowley said there has been good feedback about Windows Phone from users, adding that another strong ecosystem would be welcomed. Nokia, HTC, Foursquare debate Windows Phone future By Steve Costello H ans Vestberg, CEO of number one infrastructure vendor Ericsson, used his Mobile World Live keynote last night to outline the importance of technology in enabling the “networked society.” In a presentation which was rich with visual concepts of a connected future, Vestberg described progress in the industry in recent years as “mind boggling.” The executive noted that there are still many areas of growth. Citing the fact that smartphone penetration globally is around 10 percent, he argued: “You can say two things. One, that’s quick growth of 10 percent. Two, you can also say, that’s 90 percent to go.” Vestberg reiterated the company’s forecast that by 2020 there will be 50 billion connected devices, noting that this will transform the world. “As we all know, when one person gets connected, their life changes. When everything connects, the world changes. And we are in the midst of this as an industry,” he said. Vestberg was joined on stage by Johan Wibergh, EVP and head of business unit networks, who noted: “Our job is really to support the operators, to create the best networks so that operators can differentiate and can deliver the services that customers expect.” The network head noted three areas of focus needed to deliver high-quality connectivity: optimising the macro network, to get the best capacity and coverage from resources; adding to and improving the density of the network to get “cheap and effective” coverage where possible; and adding small cells, to improve coverage in areas of high traffic density. When identifying areas for future growth, Vestberg said: “I think the next big thing will be en terprises transforming their businesses by using these types of tools. And we are going to be there to support that.” Ericsson outlines vision for connected future “When one person gets connected, their life changes. When everything connects, the world changes” FC BARCELONA SIGNS FOR MOBILE WORLD CAPITAL FOOTBALL CLUB PLEDGES SUPPORT FOR INITIATIVE PAGE 4 ISIS CONFIDENT ON NFC HANDSETS US OPERATORS READY FOR COMPATIBLE DEVICES PAGE 11 FOURSQUARE REVEALS FUTURE VISION LOCATION-BASED CHECK-IN SERVICE PLANS TO TAKE PASSIVE AWARENESS BEYOND MOBILES PAGE 14 BROUGHT TO YOU BY: Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 1

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Transcript of MWC-Day 4.pdf

Page 1: MWC-Day 4.pdf

DAILY

IN THIS ISSUE

OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012

DAY FOUR • T H U R S D AY 1 S T M A R C H

By Paul Rasmussen

Nokia CEO Stephen Elopprovided insight intowhere the company is

focusing its efforts based aroundlocal awareness, locationservices and monetising theecosystem.

Cont. on P4 f

Elop outlinesfuture withthree-tieredfocus

By Tim Ferguson

The CEOs of Nokia, HTC andFoursquare debated whatthe future holds for Windows

Phone at Congress yesterday, withall expressing support for theplatform – to differing degrees.

“What we’re seeing is a very, verysteady growth and adoption,” saidStephen Elop, Nokia’s CEO, whoshocked the mobile industry a yearago by announcing a tie-up withMicrosoft to migrate Nokia’ssmartphone portfolio to WindowsPhone. Nokia launched its latestWindows Phone device, the Lumia610, at Congress this week.

Elop said consumers have beenresponding well to the WindowsPhone platform allied to the Nokiahardware. “They will look at it andsay ‘wow, this is a different point ofview.’ So our focus is getting thosedevices in people’s hands,” he said.

The Nokia chief added thatoperators are also keen on the Nokia-Windows Phone approach. “With the

operators, we’re saying here’s thenext generation of products and thegeneration after that and the ideas forthe future. As people see the wholecontext of what’s happening, theyget very enthusiastic.”

Peter Chou, CEO of HTC, whichproduces phones running WindowsPhone as well as Android, said hebelieves Windows Phone has whatit takes to catch up with Androidand iOS, as it provides a “very good experience.”

“Of course over the last coupleof years we got a little slowerdemand but with the new Windowswe are seeing a lot of positivesigns. It will not be like [Microsoftin] the PC market share, but Ibelieve it will be a strong thirdoperating system,” he continued.

Foursquare CEO Dennis Crowleysaid there has been good feedbackabout Windows Phone from users,adding that another strongecosystem would be welcomed.

Nokia, HTC, Foursquare debateWindows Phone future

By Steve Costello

Hans Vestberg, CEO ofnumber one infrastructurevendor Ericsson, used his

Mobile World Live keynote lastnight to outline the importance oftechnology in enabling the“networked society.”

In a presentation which was richwith visual concepts of a connectedfuture, Vestberg described progressin the industry in recent years as“mind boggling.”

The executive noted that thereare still many areas of growth.Citing the fact that smartphonepenetration globally is around 10percent, he argued: “You can say

two things. One, that’s quick growthof 10 percent. Two, you can alsosay, that’s 90 percent to go.”

Vestberg reiterated thecompany’s forecast that by 2020there will be 50 billion connecteddevices, noting that this willtransform the world. “As we allknow, when one person getsconnected, their life changes. Wheneverything connects, the worldchanges. And we are in the midst ofthis as an industry,” he said.

Vestberg was joined on stage byJohan Wibergh, EVP and head ofbusiness unit networks, who noted:“Our job is really to support theoperators, to create the bestnetworks so that operators can

differentiate and can deliver theservices that customers expect.”

The network head noted threeareas of focus needed to deliverhigh-quality connectivity:optimising the macro network, toget the best capacity and coveragefrom resources; adding to andimproving the density of thenetwork to get “cheap andeffective” coverage wherepossible; and adding small cells, toimprove coverage in areas of hightraffic density.

When identifying areas for futuregrowth, Vestberg said: “I think thenext big thing will be enterprisestransforming their businesses byusing these types of tools. And weare going to be there to support that.”

Ericssonoutlines visionfor connectedfuture

“When one persongets connected, theirlife changes. Wheneverything connects,the world changes”

FC BARCELONA SIGNS FOR MOBILE WORLD CAPITALFOOTBALL CLUB PLEDGES SUPPORT FOR INITIATIVE PAGE 4

ISIS CONFIDENT ON NFC HANDSETSUS OPERATORS READY FOR COMPATIBLE DEVICES PAGE 11

FOURSQUARE REVEALS FUTURE VISIONLOCATION-BASED CHECK-IN SERVICE PLANS TO TAKE PASSIVEAWARENESS BEYOND MOBILES PAGE 14

BROUGHT TO YOU BY:

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Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 4

j NOKIA Cont. from P1Speaking during Wednesday’s

keynote session, Elop said today’sattention on apps with global appealwould be driven by emergingmarkets to become more locallyfocused. Location services basedupon horizontal platforms wouldalso come to the forefront, togetherwith enabling app developers to takeadvantage from the monetisation ofthe mobile ecosystem.“The apps we see now, we believe,

will shift to being more focused onperson-to-person (P2P) at a localawareness level,” said Elop.“Emerging markets will be the driverin this change, and the distribution of

apps will be achieved by P2P sharing.But we need to help with the creationof a sustainable app ecosystem.”Moving on to location services, the

Nokia CEO said that it would look tocontribute its technology to existinghorizontal platforms. “We are dailyfaced with three questions: what,who and where? The search enginesanswer the first, social networksprovide the second, and our goal is torespond to the ‘where’ question.”“We can take our location

platform much further with, forexample, augmented reality.” Recognising the importance of

the app developer community, Elopsaid the company aimed to make

investments so that those closelyinvolved with the ecosystem couldmonetise their work. “We have provided billing systems

to 150 operators in 40 countries, andapp developers using operatorbilling see a 5x increase in consumerpurchasing as against using creditcards. We have a clear approach toboosting this ecosystem by enablingrevenue sharing for operators andapp developers.”Elop added that he wanted Nokia

to be a disruptive force with thecreation of a third ecosystem,adding that shipments of the newLumia handset were alreadyexceeding expectations in the US.

MANAGING EDITOR:Justin Springham

DEPUTY EDITOR:Matt Ablott

CONTENT EDITORS:Steve CostelloTim FergusonRichard Handford

REPORTERS:Ian ChanningAnne MorrisPaul RasmussenIan VolansKen Wieland

ALL ADVERTISING ENQUIRIES TO:[email protected]

PUBLISHER:Rick Costello

PRODUCTION MANAGER:Samantha Burke

ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd., 13 North St, Tolleshunt D’Arcy, Maldon, Essex CM9 8TF, UK, email: [email protected]

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A GSM Media PublicationAll content © GSM Media LLC 2007-2012. All rights reserved.

In an effort to minimise theenvironmental impact of ourevents, the GSMA created theMWC Green Initiativesprogramme to promotereduced material usage and waste at Mobile WorldCongress. This item is printed on recycled paper.

By Anne Morris

Telenor has set a target ofachieving 10 percent of itsrevenue in Asia from mobile

financial services in the near term,“and I’m convinced we’ll get there,”said Telenor EVP Kristin SkogenLund during her keynote speech atMobile World Congress yesterday.In Pakistan, for example, the

operator believes it has found aformula that is not only helping theunbanked but is driving revenueand reducing churn at Telenor.Skogen Lund said Easypaisa, the

mobile payments service launchedin Pakistan together with TameerMicro Finance Bank in 2009, is now

the operator’s flagship mobilefinancial service and is seeingdouble-digit growth month onmonth. Last year, more than 30million Easypaisa transactions tookplace, involving a transactionvolume of US$700 million. However, although Telenor has

been able to buy Tameer, theregulatory aspect will varyconsiderably country by country: “InPakistan we have a majority stake inTameer bank, but we know we willhave to sort this out in differentways,” she said. “In some countrieswe are not allowed to own a bank.”

Skogen Lund said operators have a“phenomenal opportunity” to providebanking services to the unbanked: in

Pakistan, around 85 percent of theadult population do not have accessto basic financial services such asmicro loans. Now, Telenor has around17,000-18,000 Easypaisa outlets inthe country, compared to just 9,000banking outlets. Skogen Lund addedthat the simple structure of theservice also means “we can operateour service at about five percent ofwhat a bank can do.”Additional advantages are that

transactions take place instantly,and the Easypaisa resellers areopen at all hours of the day, unlikebanks. Recognising the social-economic benefits of such aservice, the Melinda and Bill GatesFoundation also provided a grant ofUS$6.5 million last year to extend itto rural communities. The Norwegian operator is also

working on other types of mobilefinancial services, including theTap2Pay NFC trial in Norway andthe mobile wallet joint ventures inSweden and Denmark.

Telenor setsambitious targetsfor mobile money

By Ian Volans

FC Barcelona has launched aglobal search for mobileapplications that enhance the

experience of watching or followingfootball matches. The news broke ata press conference yesterday wherethe city’s football club, one of theworld’s leading sporting brands,announced its support for theMobile World Capital initiative.Mobile app developers worldwide

have been invited to submitproposals through a special websiteat www.fcbapps.com. Ideas will bereviewed by a panel of experts andwinning applications will be grantedan official licence by the club.

Successful developers will also besupported in commercialising theirapps and given access to the twomillion supporters who interact withthe club through social networks. The club is also supporting the

Mobile World Capital’s “MobileEntrepreneurship Competition”programme which is charged withpromoting mobile start-up creationand relocation in Barcelona. "Whentwo important brands meet, it’s awin-win situation," said SandroRosell, president of FC Barcelona. “Barça’s commitment to new

technologies in recent times has beenclear, but we believe there is still along way to go,” said Rosell. “Today’sinitiative will allow us to offer our

members and fans better servicesthrough mobile applications,” he said.Dídac Lee, director responsible for

new technologies at FC Barcelona,highlighted the potential of mobileapps when he said, “There are noborders in the virtual world. It’seasier to sell an app to a supporter inChina than it is to sell a physicalproduct.”He also revealed that the club has

entered into an agreement with theR&D division of Telefonica toidentify solutions to enhance 3Gmobile coverage and capacity onmatch days within the Camp NouStadium. “We want to have the firststadium in the world to solve thisproblem,” said Lee.

FCBarcelonasigns forMobileWorldCapital

Nokia’s 808 PureView device –unveiled on the opening day of theshow – has been crowned the Best‘In-Show’ Device at this year’sCongress. A panel of judgesdeclared the Symbian-poweredhandset – featuring an astonishing41 megapixel camera sensor – thewinner in what was a close runcontest focusing on handsets,devices and tablets launched thisweek (HTC’s new One range wasalso highly commended). Otherdevices that made the shortlistincluded Huawei’s Ascend D quad-core smartphone, Asus’ PadFoneand Samsung’s Galaxy Note 10.1.Judges included analysts andjournalists from IDC, CCS Insight,Nomura, Ovum, Mobile ChoiceMagazine, Canalys, PCMag, RethinkWireless and CBS Interactive. Nokiahas promised that similartechnology powering the PureViewcamera will make its way toWindows Phone devices in future.

By Paul Rasmussen

The technologicalrequirements to successfullydeploy and operate LTE

networks have been outlined in abriefing from the Next GenerationMobile Network (NGMN) group. The industry body said that the

top issues facing operators were toresolve global roaming by the use ofmultiband/multimode devices, andthe convergence of networkmanagement systems. Commenting on the global

roaming concern, Yuhong Huang,deputy general manager ChinaMobile research institute, said thatthe scarcity of spectrum had led toLTE being given a large variety ofbands in different regions.“Development of devices that areable to support these frequencybands and in addition multipletechnologies is a prerequisite forglobal roaming, but it is a challengeto implement more than 10 LTEbands in current products,” saidYuhong Huang. In an effort to crack this issue, the

NGMN has launched itsmultiband/multimode project thatinvolves the major chipset anddevice vendors so as to enableeffective knowledge transfer. “It isthe goal of this project to reducecomplexity through an effectiveuser equipment (UE) platform. Thiswill be a prerequisite for improvedend-user experience and mandatoryto allow for global LTE roaming,”added the China Telecom GM. Devising a plan to reduce the

complexity and integration costsassociated with networkmanagement was presented byKlaus-Jürgen Krath, senior vicepresident radio networks, DeutscheTelekom. “Operators face challengestoday of having to manage a varietyof network and service productioninfrastructures, from mobile andfixed network environments up toconverged networks and servicesacross many regions. This has anenormous impact on networkoperations, and is being targeted bythe NGMN with its Next GenerationConverged OperationsRequirements (NGCOR) project.” Krath said that the NGMN had

provided detailed operationsrequirements to all the leading telcoand IT vendors and involvedorganisations, and had askedoperators and industrystakeholders to support theNGCOR effort. “The deploymentwill be driven by operators puttingthe requirements in upcomingtenders.”

NGMNdetails LTErolloutchallenges

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QTEL GROUP | MOBILE MONEY

Building the CustomerExperience into thenew wave of MobileMoney Services

Dr. Nasser Marafih, Chief Executive Officer, Qtel Group

Growth of the Mobile Money marketsince 2008 has been driven by boththe rapid availability of mobile

services, and the continuing growth in mobilepenetration, particularly in developingcountries. As the technology and servicesevolve, we are beginning to realise the truepotential for the service in not onlygenerating new revenue opportunities, butpotentially fundamentally changing the waypeople save, shop and send money aroundthe world. However, it is essential that we recognise

our responsibility in delivering a seamless,secure customer experience with theintroduction of these services. For manycustomers – particularly in these unsettledeconomic times – how their money ismanaged is the most important customerservice question. With more than 4.3 billion people currently

using a mobile phone and fewer than 2 billionpeople operating a bank account, there is aclear and urgent market for mobile moneyservices. In emerging markets, the majority ofpeople are “under-banked” or “unbanked,”with little or no access to bank services. In Indonesia, for example, there are

approximately 160 million mobile phonecustomers, compared to 40 million bankingcustomers. Relative income levels, regulatoryhistory and even geography have all played arole in preventing or discouraging peoplefrom opening an account – in many ruralcommunities the sheer distance to the nearestbank is a disincentive. Mobile wallet services offer a convenient

and secure way to help bridge this divide,enabling people to make transactions in a

safe and secure way, as well as over distance.This convenient way of transferring moneyenriches lives and helps people to start theirown businesses and support their familiesoverseas. However, it is important that – in the rush

to fill this obvious need in the market – theappropriate steps are taken to ensure acustomer-rich experience from the outset.There is a significant need to educate

customers about the new and accessibleways to manage money via mobiletechnology. There are a diverse range ofmobile money services that can beintroduced – person-to-person transfers,mBanking, mPayments – and we need tointroduce these to our customers in a clear,comprehensible format. It is important toremember that, for many people within the“under-banked” sector, the range of optionscan be as intimidating as they areencouraging. We need to ensure that thecustomer experience reduces the “fearfactor” of managing money via a mobile.Our ability to build trust in our customer

base will determine how successful we are asan industry in the long run. Convincingpeople to trust you with their money,especially when you are not a bank, is achallenging proposition. One of the biggest barriers is entering

markets with established traditionalremittance methods, where there is a need tochange customer usage and habits that haveevolved over decades of reliance upon whatare now out-dated practices. In this case, themarketing approach will be not only aboutcreating awareness and developing pricingplans, but will also include education andtraining materials and activities. Quality of service is obviously essential, as

is the strength of the brand in the countrieswhere mobile money services are beingintroduced.

Partnerships play a key role. To providesolutions for Mobile Money, we need to workwith major players in the financial andremittance businesses - devicemanufacturers, communications companies,financial institutes and merchants - to createfavourable conditions for our mMoneyservices in developing markets. There needs to be an open and

interoperable ecosystem, where differentcompanies can contribute their corecompetencies to successfully introducingmobile financial services and bringing aboutthe culture change necessary to make them asustainable success. The work the GSMA is doing in this area is

essential, and as an industry we need to findnew ways to collaborate and connect with therelevant institutions. It is worth rememberingthat the flow of finance around the world isnot a closed loop system – we need to ensurethat our own systems reflect this. Regulators and monetary authorities, such

as central banks, telecom regulators andgovernments, also have a role to play in this.In many developing markets, there is little orno specific regulation regarding mobile orelectronic money in place. Extensive work isrequired to engage with regulators for the

creation of a regulatory framework thatenables us to propose a simple customerjourney. When we developed our Mobile Money

solution, our aim was to provide a highlysecured service in full compliance with ourlocal regulatory agency, while optimisingsynergies between different operatingcompanies. To achieve this, we built acentralised solution that incorporates a walletsolution with the necessary tools to ensurefull compliance of the service withregulations.For international remittances, we have

connected our platform to a hub solution thatprovides access to several remittancescorridors in South East Asia and the Indiansubcontinent that are relevant to ourcustomers.We are taking the lessons learned from this

implementation seriously, and forging aheadwith Mobile Money developments in ouroperating areas, mindfully aware of the needto balance the lure of the frontier with buildingcapacity for this innovative service across ourfootprint. We are optimistic about the evolvingecosystem, and believe this sector will play ahuge role in enriching people’s livesthroughout the developing world.

One of the most exciting digitalfutures for the telecommunicationssector is the developing field ofmobile money. “With more than 4.3 billion people currently using a

mobile phone and fewer than 2 billion people operating abank account, there is a clear and urgent market formobile money services. In emerging markets, the majorityof people are ‘under-banked’ or ‘unbanked,’ with little orno access to bank services.”

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Smart UK ProjectwinnerThe search for the UK’s MostInnovative Mobile Company,reported earlier this week inMobile World Daily came toan end last night. The winnerwas DataWind who havedeveloped and aremanufacturing the UbiSlate -a 7-inch Android poweredtablet that retails for just $35.The company is aiming to‘break the price barrier forcomputing and internetaccess’ and make digitalconnectivity affordable,especially in emergingmarkets around the world. Itsonboard proprietaryUbiSurfer web browser alsoincreases data speeds by upto 30 times. The other threefinalists were blippar, P2i andQRpedia.

Remote access forAndroid phonesRealVNC’s remote accesstechnology has beenintegrated in Sony MobileCommunication’s Android-based Xperia smartphones,enabling them to connect tovehicle infotainment systemsso that drivers can accesstheir smartphoneapplications safely from thedashboard display. VNCAutomotive can automaticallydetect, access and controlvirtually any mobile device ordesktop computer from avehicle’s touch-screen orfixed input devices such assteering wheel switches andhead unit buttons andmenus.

First applicationpartners Easy-to-use phone vendorDoro has revealed furtherdetails of its mobileapplication partners andsenior content strategy. TheSwedish company revealed itsfirst smart devices andmobile application strategyyesterday along with its newmobile interface - the DoroExperience. Part of this newdevelopment is the DoroSelection – which provides arecommended choice ofapplications and content forthe senior mobile user.euronews is one of Doro’sfirst applications and offers alive feed covering the latestbreaking news and headlinesin eleven languagesincluding, Itailan, Spanish,French, German, Russian,Portugese, Arabic andPersian.

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 6

NEWS IN BRIEF...

By Ian Volans

Understanding the businessgoals and objectives, andbuilding a step-by-step

mobility roadmap that can fulfil thebusiness objectives, are key steps toexploiting Bring Your Own Device –BYOD – to promote workforceproductivity.In advance of speaking in

Congress, Fernando Alvarez Tabio,VP Mobility Solutions Practiceleader at Capgemini, told MobileWorld Daily, “The challenge is toleverage the advantages to boostproductivity while addressing risks

and concerns around security,confidentiality, privacy, trust andso on.” The starting point for enterprise

mobility is an excellentunderstanding of the informationflows within the organisation. Bylistening to and understanding theneeds of the workforce, applicationscan be developed to ease pain pointswithin the enterprise processes. “The great promise of enterprise

mobility can be lost if the end userneeds are ignored,” said Alvarez.“Following appropriate user interfaceprinciples is necessary for useradoption. Mobile devices are

personal devices, which become anintegral part of the user’s 24x7 lifeexperience. Information architectureinterface design needs specialconsideration in the mobile world.”On the security threat, Alvarez

commented, “Security is a veryimportant consideration for endusers, enterprise employees andmanagement. A well-managedsecure ecosystem will facilitate amuch faster adoption of mobility.”He counsels enterprises to be

proactively vigilant and adopt astrategic mindset towards security.This approach needs to embraceprudent policies, governancestructure, a good understanding ofthreats involved, and oversight ofinfrastructural and application-levelactivities. “Enterprises will need toadopt a suitable devicemanagement program to tackle the‘Bring Your Own Device’challenge,” said Alvarez.

Boosting workforceproductivity with BYOD

By Ken Wieland

Network operators need notbecome a ‘dumb pipe’ for so-called over-the-top (OTT)

players. So says Neil Montefiore,(pictured) StarHub CEO, who pointsout other routes for operators to take.“One option is for operators tobecome an OTT player itself, toaugment its various services,” he says.“Another way is to form partnershipswith the OTT players. The closerelationship that operators have withcustomers would allow them toprovide more value as well as a wideroffering of content.”And with the latest generation of

policy controllers surrounding PCRF(policy and charging rules function),operators can also become ‘smart’pipes and not dumb ones. PCRF, saysMontefiore, can enable operators toensure the best experience for speedand latency sensitive applications. “As the access channels become

faster [with LTE], and mediaconsumption becomes very easyover the Internet, we expect to seemore OTT players in the marketlooking to cooperate withoperators,” adds the StarHub CEO.

StarHub CEO:keep OTToptions open

By Ian Volans

Having unveiled the Eluga(pictured) as its firstsmartphone targeted at

international markets on the eve ofCongress, Panasonic unveiled asecond smartphone here inBarcelona.Toshiya Matsumura, general

manager, Panasonic MobileBusiness in Europe, described thenew Eluga Power as the “smallest 5-inch smartphone.” Incorporatingthin-frame technology, the devicemeasures just 69 mm wide, makingit compact enough to use single-handed. The company sees this as a

practical advantage over the 5.3-inch Samsung Galaxy Note, whichmeasures 83 mm wide.Based on a Qualcomm

Snapdragon dual-core processorrunning Android 4.0 (Ice CreamSandwich), the Eluga Power offers1080p full HD video capability.Panasonic’s Swipe and Sharefunctionality allows users towirelessly ‘throw’ pictures fromtheir phone to DLNA-compatibleTVs, or stream movies from theirphone to a TV. The company seesthe Eluga range as smart Internetdevices designed to act as hubs tointerconnect a variety of otherdevices: the Eluga name is derived

from the phrase ‘elegant user-oriented gateway’. Panasonic joins Fujitsu among

Japanese mobile phonemanufacturers who see

smartphones as a route todiversifying out of their slow-growing home market. ToshiyaMatsumura said that even thoughsmartphone penetration hadreached 33 percent in Europe, thecontinent still represented a growthopportunity while adopting a globalproduct strategy offered thepotential of scale that cannot beachieved through a focus on Japan. Other features common to Eluga

devices include NFC, superfastcharging and water- and dust-proofing to the international IP57standard.The company has also

announced an updated range ofEasy Use Mobile Phones designedfor seniors and children. Threenew devices will be available fromJuly featuring 1.8 inch screenswith large fonts, large contouredkeys and hearing aidcompatibility.

Panasonic unveils secondsmartphone for assaulton global market

By Tim Ferguson

Operators will be able toexpand into new areas asconnected devices become

increasingly central to people’slives - but they need to be agile inorder to exploit theseopportunities, warns TelefonicaDigital director of global partnersand devices, Steve Alder.In an interview with Mobile

World Daily, Alder, who spoke in the

‘Consumer Devices: Riding the NextWave of Smart Devices’ session atCongress on Wednesday, saidoperators will increasingly be ableto become involved in new valuechains, such as financial services,eHealth or cloud computing.“As operators we have a key asset

in terms of the relationship with thecustomer (both from a billingperspective and in terms of brandtrust) and we need to make themost of this relationship to unlockthe revenue opportunitiespresented by new digital services,”Alder said.The main challenge associated

with these new revenueopportunities is keeping up withtechnological developments. “If wedon’t keep up with the pace ofinnovation we will quickly loserelevance to the customer and thenultimately our place in the valuechain,” Alder said.Operators are already becoming

marginalised by other technologyplayers with over-the-top servicessuch as Viber and WhatsApp, whichtarget core elements of operators’businesses. With barriers to entry solow for other players, operators needto be “much more nimble and agileto stay relevant,” according to Alder.Telefonica Digital was set up with

the aim of achieving rapidinnovation and has an openapproach to partnerships witheverything from start-ups to globalhandset makers. “We recognise thatinnovation can come fromanywhere and we need to embraceit and work with it when we see it,”Alder said.He added that operators need to

embrace opportunities presentedby Internet technologies if they areto “out-innovate” online and appdevelopers. “Telcos need to realisethat there are no longer any sacredcows in this space and everything ispotentially up for grabs,” he said.

Operatoragility key toremainingrelevant

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NEWS

Aircom and Ascomink agreementAscom Network Testing hassigned an agreement withAircom International underwhich Aircom will use AscomNetwork Testing’s drive testanalysis solution to validateand report key performanceindicators to meet servicedeliverables for Aircom’smobile operator customers.Aircom will use TEMSDiscovery for indoor test postprocessing, drive test analysis,and LTE network diagnostics.

Mobile communityserviceAtchik-Realtime together withMTS, one of India's fastestgrowing mobile operators, hasannounced the launch of “RockOn”, a mobile community andentertainment service,targeted at MTS India’s rapidlygrowing youth subscriber base.Backed by Atchik-Realtime'scommunity management teamand technologies, MTS chosethe solution for its proven trackrecord of boosting ARPU andincreasing end-userinteractions.

Customer servicereleaseConvergys has announced theworldwide availability of itslatest release of ConvergysCRM, powered by MicrosoftDynamics CRM 2011.Convergys CRM 2.0, part ofthe Convergys Smart Suite,will allow communication andutilities providers totransform their business witha comprehensive BusinessSupport System (BSS) thatimproves the billingprocesses, customer service,and time-to-market for newrevenue-generating services.

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 8

NEWS IN BRIEF...

Pg1 Mundocom UK 1 12:11

By Ian Channing

Qualcomm yesterdaylaunched a major newinitiative aimed at the

European mobile developmentcommunity. According to DrAnatassia Lauterbach, SVP, GlobalOperations, Qualcomm Europe, theinitiative, dubbed Mobile Digerati,is designed “to bring togetherdevelopers and companies fromEurope and European outlets of bigcompanies from around the worldto work together on the Europeanexperience”. Lauterbach makes the very valid

point that although the mobileindustry is global, the userexperience is local and it is only byunderstanding the cultural andworking differences that the needs ofthe consumer can be met.Qualcomm already partners withEuropean companies, but MobileDigerati will go further by promotingcompetitions for mobile developersacross the whole of Europe. The firstof these will launch in April inRussia, running through toSeptember, and the next will runfrom June to November in Turkey.There will also be Mobile Digeratievents in three European cities.Talking to European operators,

Qualcomm has identified the keyareas which are of most importanceto European mobile subscribers.There are communications: IM,email, video, social networking,music, gaming and local content-location based services for example.Qualcomm is looking to work withEuropean companies using itssilicon and software expertise toenable them to develop solutionswhich will enhance the customerexperience in these key areas. “We design our silicon from

scratch and we optimise our siliconarchitecture with hardware andsoftware and the more we knowabout local hardware and the morewe know about what is required inservices then the better we are inthe whole value chain,” commentsLauterbach. “Europe is a hugemarket, 900 million users, and thecustomer experience is European, itis local. We are getting more andmore involved with operators to tryand understand what are therequirements, what are thedemands from the userperspective? We are a B2Bcompany but we are going towardsthe B2B2C space but ultimately it isabout the human being. That iswhat is real.”

QualcommlaunchesMobileDigeratiinitiative

By Tim Ferguson

The music industry needs to tapinto the unique capabilities ofmobile technology to drive the

uptake of mobile music services,according to Axel Dauchez,(pictured) CEO of online and mobilemusic service Deezer.In an interview with Mobile

World Daily, Dauchez, who spoke inthe “Media & Entertainment: TheFuture of Mobile Music” session atCongress yesterday, said use ofNFC and geolocation could be usedto differentiate mobile musicservices and add an extra dimensionthat would attract users.Dauchez added that more

mobile-focused marketing wouldalso boost uptake, with band apps,

QR codes and SMS marketingproviding additional means tointeract with music consumers.Another area that could be better

exploited, according to Dauchez, ispayment. With a significantproportion of the world’spopulation not having a bankaccount, developing a globalpayment model for mobile musicwould allow music services toexpand in developing countries.Mobile technology could also

play a role in making digital musicmore profitable due to its potentialto increase reach. “Mobiletechnology enables artists andlabels to target not only the localscene, but a truly international baseof fans,” Dauchez said.Mobile operators can also play a

role by improving access andvisibility of mobile music services.Deezer is already distributed onOrange, Belgacom and EverythingEverywhere networks and is innegotiations with 10 other operators.

Mobile capabilities toboost mobile music

By Tim Ferguson

Networks need to becomemore flexible in the waythey allocate capacity as the

constant arrival of new devices,services and applications causeabrupt changes to traffic patternson mobile networks.That’s according to 3GPP chair

and CTO for Industry Environmentfor Nokia Siemens Networks, BalazsBertenyi, (pictured) who toldMobile World Daily that the static

way in which network capacity isallocated at individual base stations,in parts of the core network or inoptical or IP transport networks,needs to change to cope withchanging demands.Bertenyi, who is due to speak in

the ‘Technology Evolution:Network Operations Evolution’session at Congress today, saidnetworks need to become moreself-aware so they can provide thebest user experience and change

dynamically depending on demand. “Means for being able to

dynamically move availablecapacity within the network isbecoming essential so the networkcan be adapted in real time to thedemands placed on it,” he said,adding that 3GPP standards alreadysupport this.Operators also need to become

more efficient in terms of hownetwork resources are used, energyefficiency and automating commonnetwork processes.And as the world’s economy

begins to depend more on digitaltransactions, operators will need toimprove their understanding oftraffic flow to tap into new revenuestreams, according to Bertenyi.“Applications generating the

traffic are largely unaware of theunderlying network technology.Hence the burden of optimising thetraffic to the varying networkconditions will inevitably fall to thenetwork operators,” he said.

Networkflexibilitykey forchangingmobiledemands

By Paul Rasmussen

Employees using their ownhandsets for work purposesare a growing security worry

for corporate IT staff, claims,Srinivas Krishnamurti, VMwaredirector for mobile solutions CTOoffice. As the mobile world increasingly

mimics the PC in terms of securitythreats, Krishnamurti believes that alarger concern is the increasingtrend by workers to use their own

handsets to connect to corporateresources, such as email. “This move towards ‘Bring Your

Own Device’ (BYOD) means thatemployees can accidentallydownload confidential informationonto their personal device and thensync it to the cloud,” says theVMware exec. “There are someenterprises which have beentracking this area for a while, butothers who are just starting to rampup initiatives internally. I think thereis a growing need for more

awareness so companies really startto monitor mobile devicesconnected to corporate resources.” However, Krishnamurti believes

BYOD is happening, regardless ofwhat companies might think, andpresents challenges many ITdepartments have yet to fullyunderstand. “The blurred lines brought about

by BYOD include the liability forlost information, accidental sharingof corporate information withpersonal accounts and accidentaldeletion of personal information byan enterprise,” said the VMwaredirector. “These challenges bring upa number of security issues, butthey also make for frustratedemployees. We've heard stories ofenterprises having to deletepersonal information, such as

family pictures from devices, due tothe possibility of a device beingcompromised.” To resolve this conflict,

Krishnamurti suggests companiesshould encourage employees to usetheir own handsets, but create asecure environment on thesedevices so that corporateinformation can be secured andmanaged appropriately. “Enterprises should embrace

mobile technologies and learn fromtheir employees to ensure there iscomplete separation of personaland corporate data. Each party canthen customise the experience asthey see fit,” concludesKrishnamurti, who presentedMobile Enterprise: MaximisingWorkforce Productivity in the Ageof Consumerisation on Tuesday.

‘Bring Your OwnDevice’ heightenssecurity worries

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Worry-free surfing across

Europe.

With Travel & Surf take all your friends on holiday!

Enjoy worry-free internet across Europe for the price of a café con leche.Remember to enable your smartphone and buy your Travel & Surf pass so you can share all your best holiday moments straightaway.Send e-mails. Connect with Facebook. Send photos.

MWC12 Daily DAY4_DAY4 23/02/2012 17:12 Page 9

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By Tim Ferguson

There has been much talk ofthe potential of the BRICmarkets (Brazil, Russia, India

and China) but for Latin Americanoperator group America Movil,Brazil is the place to be.In an exclusive interview with

Mobile World Daily, America MovilVAS and international roamingdirector, Marco Quatorze,(pictured) said the “exponentialdemand for data services”, interestin mobile-based financial servicesand the opportunity for operators toplay a role in over-the-top services,means Brazil has huge potential asa market beyond organic growth.America Movil expects data

traffic in Brazil to grow by morethan 100 percent per annum overthe next few years while a recentsurvey found that 52 percent ofBrazilians who access the Internetdo so exclusively through theirmobile devices.With a significant proportion of

the Brazilian population not usingbanks, using mobile to providefinancial services such as prepaidstored value and mobile walletservices has “very goodpotential”, according to Quatorze,who spoke during the ‘RegionalFocus: BRICS & The Challenges ofInnovation’ session at Congresson Wednesday. He said the distribution of

mobiles, the always-connectednature of mobile devices along with

the security provided by the SIMcard, “can transform the mobiledevice into one of the preferredways of payment in Brazil.”Brazil does present challenges,

however. The territorial expanse ofBrazil means that it’s difficult tobalance network investment in theprice-sensitive market. “Profitabilityof data services is one of our mainconcerns at this moment,”Quatorze said.Meanwhile, huge urban areas

such as Sao Paulo and Rio deJaneiro present difficult capacityplanning challenges. “Sales ofhandsets are much faster than theinstallation of the network, so weneed to anticipate. And forecastingis never an easy task,” he said.As an emerging country, Brazil

also has a significant diversity ofcustomers from high-end consumersto those who have trouble charging aphone due to a lack of access toelectricity. This diversity requires aflexible approach, so differentsegments are catered for.Government can play a role in

helping operators in markets likeBrazil. America Movil believes areview of taxes and facilitating accessto spectrum are two ways thegovernment can help. Taxes ontechnical equipment and end userservices are high in Brazil, while alack of spectrum in urban areas limitspotential to improve services.

NEWS

Spam protectionAdaptiveMobile has enhancedits Network ProtectionPlatform+ (NPP+) withimproved spam and rogue appprotection. Release 4.1includes the ability toautomatically update securitysignatures from theAdaptiveMobile SecurityCentre, allowing operators toproactively protectsubscribers rather thanrelying on them to reportproblems. Release 4.1 of theAdaptiveMobile NPP+ collectsinformation from a variety ofNPP installations, includingnetwork honeypots andsuspicious sources as well asdata from global customersand operators across theworld, augmented bysubscriber reports from itsown SpamGuard app. This isthen analysed in real time andreleased as updated mobilesecurity signatures which areautomatically distributed tooperators, delivering insightand protection to reducechurn from defrauded orfrustrated subscribers,protecting revenue streams.

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NEWS IN BRIEF...

By Anne Morris

LTE is set to break down thebarriers at the services layer,enabling operators to deliver

a raft of IP-based services in a moreintegrated way, said Telus CTOIbrahim Gedeon.“The ability to leverage LTE is an

opportunity that operators shouldtake advantage of by designing IPas a services layer and not just astransport,” said Gedeon.In order to fully exploit the

opportunities this will bring, it willbe crucial for operators tosimultaneously embrace acollaborative approach with newpartners, Gedeon told MobileWorld Daily. “The advancement of broadband

technologies and collaborativebusiness environments hasincreased the opportunity to addvalue to the end customer,” he said.“The ability to identify andmonetise the value has brokendown barriers with non-traditionalpartners like Skype and Emergis.”Gedeon said Canadian operator

Telus considers LTE to be the firstwireless IP technology to transformthe core and the services layer.

The challenge, he said, will be tobuild smarter networks that willenable these services. “Telus investedin open APIs five years ago and this isthe path forward to expose NGNcapabilities along with on-linecharging and identity,” he added. “Wewill continue to find partners that fitour capabilities across the spectrum ofdevices, software apps, and retailers.”Gedeon said network operators

will continue to deploy moreinfrastructure in the coming year.“But beyond just popular accesstechnologies lie more sophisticated,intelligent infrastructure systemsusing policy, on-line charging,subscriber management and RCS,”he added.

Telus: LTE opens doorto greater collaboration

By Ian Channing

Mobile technology ishaving, and will continueto have, a massive impact

on the retail business according toMike Wehrs, CEO of barcode firmScanbuy.

“Mobile enables retailers toconnect with consumers anywhereat any time, allowing them toinfluence a purchase decision. Italso allows retailers to offercustomers real-time savingsthrough special offers,” Wehrs told

Mobile World Daily ahead of hisconference appearance here atCongress this week. Wehrs said more and more

consumers are using smartphonesto do price comparisons and makepurchases whilst shopping, andretailers are paying far moreattention to the mobile consumerbehaviour. The challenge is keepingup with the mobile consumer andensuring a quality user experience. Mobile operators can do more to

help the retail sector, said Wehrs,by equipping their phones withtechnology that promotes mobileshopping and consumer interaction.Technologies such as QR codes andNFC, which turn the smartphoneinto a mobile wallet, will also have akey role to play in the future.

Scanbuyaims tomobilisethe retailbusiness

By Ken Wielands

Consumers are beginning towarm to mobile advertising.At least that is the view of

Alex Moukas, co-founder and CEO ofVelti, a provider of mobile marketingand advertising technology for avariety of companies (includingmobile operators), who pointed to anuptick in ad click-through rates andmobile redemption rates of couponsand loyalty vouchers.

“Mobile redemption is continuingto grow at approximately 16 percentin the UK and 17 percent in the US,”said Moukas. “Also, over 80 percentof consumers in the US and over 70percent of those in the UK said theywould pass along promotional offersif they were incentivised.”Publishers and developers are

looking for new ways to monetisetheir content and applications,added Moukas, and this is pushingdemand for mobile advertising.

But challenges still remain, saidthe Velti chief. Addressing concernssurrounding consumer privacy isone box still unticked, and morecould be done – particularly in theUS – to drive higher consumerengagement through opt-inmarketing campaigns.

Mobile advertisingon the up, says Velti

Brazil pickof theBRICs forAmericaMovil

The Vodafone Foundation, working with Telecom Sans Frontiere, hasdeployed its Instant Network in Kaikor in the drought-stricken north ofKenya. The Instant Network base station, designed and manufactured byHuawei, comes in three large suitcases and can be deployed in 40 minutes.It provides GSM coverage over a radius of three miles and offers voice, dataand SMS services. The only mobile coverage previously available required amile walk up a steep hill, and even then reception was chancy. The InstantNetwork is used by Kenyan Red Cross aid workers in Kaikor and also bylocal residents. Within days of the base station being set up the networkwas handling 8,000 calls a day.

Tweet@ShowDaily

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NEWS

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 11

Mobile HorizonRoamware Mobile Horizon is a5-phase roadmap for mobileoperator services through 2020.The company detailed itstechnology direction, includingthe launch of a Carrier ServicesCloud that provides a full andintegrated suite of capabilitiesto mobile operators includingroaming & local services, fraudprevention, management andcustomer experiencemanagement (CEM) to name a few.

Etisalat selectsJasper Wireless Etisalat has selected JasperWireless to wirelessly connectmachine-to-machine (M2M)and consumer electronicsdevices across Etisalat'smobile network properties.Etisalat will use the JasperWireless platform to acceleratemarket entry of new categoriesof connected devices on itsnetwork and profitably connectand manage a range ofembedded wireless devices.Jasper Wireless' abilityextends to a variety of M2Mconnections and supportsEtisalat's work in verticalmarkets, such as constructionand infrastructure, retail, andoil and gas.

Green energy fortelecomsUrban Green Energy (UGE) islaunching Fusion, a hybridrenewable energy solutiondesigned specifically fortelecom stations. The newFusion system significantlylowers the operating costs atoff-grid telecom sites andbenefits the environment at thesame time by reducing telecomtower dependency on dieselgenerators. Fusion is designedto integrate seamlessly intoexisting off-grid telecomstations, which currently runprimarily on diesel generators.The complete Fusion systemcombines UGE's advanced windturbines, an array of solarpanels, and an advancedcontrol system, into adependable, low-maintenancesystem which supplies freeenergy twenty-four hours a day.

NEWS IN BRIEF...

By Richard Handford

Yesterday’s conference saw alively debate betweenparticipants on whether

business models for mobile healthstack up in emerging markets. “It’s a business and has to be a

profitable business. At the sametime we have to be sensitive.Customers expect affordablemhealth services,” said ManojKohli, CEO International & JointMD, Bharti Airtel, during the panelsession. If a service only costs theconsumer 10 US cents that sum hasto be split between doctors andother service providers as well asmobile operators, said Kohli. “Ithink it’s possible .If we make high-volume mass-market services thenall partners will make money.”Tim Wood, Director, Mobile Health

Innovation, Grameen Foundation,agreed the mass market is importantbut said mobile health services insome sub-Saharan countries serviceswere not sustainable.Alternatively, governments will

see sufficient benefits from mhealthto invest in it. Wood said that wasnot yet the case. He said healthministries were “very far” fromspending US$2 on a messagingcampaign rather than the sameamount on conventional treatment. “I think it can be done. Working

closely with ministries is one way toit,” commented Debra Sloane,Director, Global Public SectorHealthcarre, Cisco, on how to makethe mhealth business sustainable. Finding the incentives to invest

are also important. As Dirk Roets,GEO, GeoMed, pointed out: “Thebigger picture is that the people whowill benefit most from the systemdon’t have the money to pay for it.” Mobile operators also need to be

more responsive, regardless ofquestions of scale, to setting upservices. “There are real barriers,real basic things. It shouldn’t be hardto roll out services but it took a yearto get a shortcode from an operator,”said Gustav Praekelt, founder andCEO, Praekelt Foundation.

Do thenumberswork formobilehealth?

The GSMA, organiser of theMobile World Congress, isset to record its second

consecutive year of recordattendances for the event. “The 2012 Mobile World

Congress was a phenomenalsuccess, by any measure,” saidJohn Hoffman, CEO of GSMALtd. “The record numbers thatattended this year’s eventunderscore how central mobile is

to the lives of people around theworld.” As well as keynote speakers from

across the mobile value chain, thisyear’s event included tracksdedicated to apps, cloudcomputing, embedded mobile,advertising, health, money, andOSS/BSS. The GSMA’s MinisterialProgramme also saw recordnumbers of attendees, withgovernment delegations from 140countries and internationalorganisations meeting in Barcelona.More details were also provided onthe Mobile World Capital

programme, including theformation of the Mobile WorldCapital Foundation. And MobileWorld Live TV also returned,beamed across the city andstreaming live keynotes fromEricsson, Facebook, Ford andGoogle.Next year’s event will be held at a

new venue, Fira de Barcelona GranVia, from 25-28 February 2013. “Welook forward to returning to the citynext year and starting a newchapter of the Mobile WorldCongress in the Gran Via,” Hoffmanconcluded.

GSMAheraldsanotherrecord yearfor MWC

By Richard Handford

Dominique Descolas, Veolia’sdirector of Digital Systems,told an audience at this

week’s NFC Seminar he was eager totell mobile operators about hisexperience with deploying NFC inthe French city of Nice.Veolia implemented the radio

technology in the city’s publictransport infrastructure so thattravellers can access travelinformation and validate ticketing viatheir mobile handsets. Following the Nice scheme, the

company plans to launch a commercialpilot in the public transport sector ofgreater Paris in the first quarter of 2012,according to Descolas. Veolia has worked with Orange,

SFR, Bouygues Telecom and NRJMobile in France. Descolas said he iseager to support other mobileoperators in their NFC plans.Meanwhile, Alberto Jimenez,

Citigroup’s director of global mobilesolutions, was looking at NFCadoption differently. He said therewas a common misconception thatNFC’s challenges lay on the supplyside, for instance in devices and POSinfrastructure. In fact Jimenez says the challenges

for NFC lie on the demand side,including: lack of compelling valueproposition; a perception that thecurrent payment set-up works fine;and too many small/new playersoffering value-added services and alack of aggregation. Moreover,Jimenez argued in favour of an

aggregator which could pull togethera number of mobile wallets.Certainly there is a need for

collaboration between players in theNFC ecosystem. A Booz studycommissioned by the GSMA aimedto put a figure on the socio-economicbenefits of NFC. Among its findings,the study said there was a greatervalue from the industry workingtogether rather than a morefragmented, individualistic scenario. The service value per wallet was

US$114 in a fragmented marketagainst US$128 in a collaborativeset-up. The percentage ofsmartphones with active NFC wasalso higher with a collaborative set-up: 89 percent against 79 percentwith the more fragmented approach,according to the Booz study.

Veolia: gearing up for next NFC launch

By Richard Handford

The partners behind USmobile payment venture Isishave made a “significant

commitment” to deliver the NFChandsets for its launch later thisyear, according to Michael Abbott,Isis’ CEO, speaking at yesterday’skeynote session on financialservices in a mobile world.The m-payment venture is

backed by the three largest USmobile operators – AT&T, Verizon

Wireless and T-Mobile USA – whoprovision their own handsets,although their availability is vital forIsis’ plans. The venture is due tolaunch in mid-2012 in Salt LakeCity, Utah, and Austin, Texas.Availability of handsets has

traditionally been seen as abottleneck for NFC-based services,hence the interest in Isis’ supplyline. The venture will be one of themost closely watched of NFC-based mobile payment launches. Abbott was asked about NFC

handsets during the panel sessionfollowing his own presentation inwhich he talked about the potential ofmobile wallets to replace their physicalcounterparts, providing they offerinteroperability, privacy and simplicity.Afterwards, when quizzed whether

the mobile industry will see “scoresof NFC handsets this year,” he gavethe answer about a “significantcommitment” from partners. Thatinitial commitment, he said, “will bethe start of it and you will see scoresof them [handsets] over time”.

Isis: partners making “significantcommitment” on NFC handsets

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NEWS

Wi-Fi outpacescellularResearch conducted byMobidia Technology andInforma Telecoms & Mediainto smartphone usage havefound that total data usage onsmartphones is much higherthan generally reportedthroughout the industry. Infact, the conclusions showthat Wi-Fi data consumptionsexceeds cellular by a factor oftwo-to-one and that Wi-Fiaccounted for 70 percent ofall smartphone-originatedtraffic within the sampleduser base. Across the globalsmartphone user basesampled, 91 percent ofsmartphone subscribers useWi-Fi for data usagepurposes.

ZTE signs EgyptiandealZTE Corporation and EtisalatMisr have reached anagreement to expand theEgyptian operator’s networkas part of 2012 expansionplans to meet forecastcapacity requirements. Thiscontract is the second phaseof the Etisalat Misr wirelessnetwork expansion plan,agreed by both corporations,covering the supply,installation andimplementation of SDR UMTSequipment and BSS solutionson a turnkey basis. The planis expected to expand to coverfurther infrastructuredevelopment, which is amajor focus area for bothcorporations in 2012.

Security for thecloudSymantec has announced thegeneral availability ofSymantec O3 Cloud Identityand Access Control.Symantec O3 will providethree layers of protection forthe cloud: access control,information security andinformation management.The newly available SymantecO3 Cloud Identity and AccessControl provides companieswith a single, secure accesspoint to cloud applicationsand services. In addition,Symantec has formed apartnership withsalesforce.com to deliverSymantec O3 for Salesforce, asingle sign on, accessmanagement and strongauthentication application,built on Force.com,salesforce.com’s socialenterprise platform.

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NEWS IN BRIEF...

By Anne Morris

The potential to embedmobile communicationsservices in cars is huge, but

one leading car manufacturer saysthere are still a number ofchallenges that need to be resolvedto unlock the full potential of thismarket. Michael Würtenberger, BMW VP

for ConnectedDrive andInfotainment, has called for mobilenetwork operators (MNOs) to leavebehind “well-known strategies” assoon as possible, such as SIM-lockand high roaming charges. “MNOs have to redefine their

business models and their roleinternally,” said Würtenberger. Hewelcomed moves such as theGSMA Connected Car Forum tobring MNOs and OEMs closertogether, but stresses that MNOsstill have their work cut out. “TheOEMs are ready, even today, toface all the challenges mentioned,”he added.According to Würtenberger,

customers should be allowed to

change their mobile provider atany time during the lifetime of acar, and he has also called forfurther progress with thestandardisation of the embeddedSIM (eSIM). Roaming costs are also still too

high: “In the M2M sector andbetween international operatingcompanies, roaming is notacceptable any more,” he said. “Itblocks economic growth andspreading of services.”Other challenges highlighted

by Würtenberger includeensuring national networkcoverage to enable services suchas eCall, allowing the selection ofthe mobile operator with the bestcoverage at a given time, as wellas embedding customerconnectivity. Embedded mobile technology is

high on the agenda at BMW: itsConnectedDrive service is nowavailable in nine countries, and thecompany is planning a worldwiderollout of ConnectedDrive in 38countries by 2015.Würtenberger added that

services from BMW in the next yearwill include an advanced Internetbrowser, personal entertainmentsolutions, server-based hybridoffboard-navigation (backend), e-navigation, features and messagedictation. Next year, he expects embedded

mobile to have an impact on cloudservices and online entertainment,driven by the smartphonecommunity.

BMW calls on operators to redefineembedded mobile business models

By Matt Ablott

Anew report has highlightedhow providing mobileconnectivity to women

living on less than US$2 a daycould bring substantial economicand healthcare benefits to theemerging world. The new GSMAstudy claims to be the first tosurvey “the wants, needs,aspirations and mobile uses” ofwomen living at the so-called baseof the pyramid, or BoP.

Among the top findings in thestudy were: 77 percent of BoPwomen have made a mobile phonecall, but only 37 percent have sentan SMS, regardless of literacylevels; 73 percent expressed aninterest in using mobile solutionsfor entrepreneurship to helpsupport their families; and 84percent wanted better healthcareinformation – but only 39 percentexpressed a specific interest inreceiving information via theirphone.

The research was conducted inpartnership with the AustralianAgency for InternationalDevelopment (AusAID) and theUnited States Agency forInternational Development(USAID), with primary researchundertaken by TNS."Critical to eliminating the mobile

phone gender gap is discovering theprofitable business models – basedin part on this new research – formobile operators for servingwomen who live on less than US$2per day,” said Maura O’Neill of theUSAID. The GSMA mWomen Programme

commissioned multi-countryresearch and primary fieldwork wasconducted with more than 2,500 BoPwomen in Egypt, India, Papua NewGuinea and Uganda, with secondaryresearch contributions from otherparts of the developing world.

New report calls forbusiness models toconnect women in thedeveloping world

By Richard Handford

Orange is to offer itssubscribers in emergingmarkets access to Visa

prepaid accounts following anagreement between the twocompanies. The offer applies tocustomers of Orange Money, them-payment service for users inAfrica and the Middle East. Theoperator plans to offer Visapayment capability to OrangeMoney subscribers in selectmarkets by the end of 2012.The credit card giant launched

its prepaid service in October2011 to boost mobile moneyservices in emerging markets byenabling account holders to makeP2P payments, retail and e-commerce purchases atmerchants where Visa issupported, and withdraw cash atVisa-backed ATMs.The Orange-Visa alliance follows

another deal announced earlier inthe week by Visa to work on mobilepayments with Vodafone.

Orange andVisa link onmobile money

By Ken Wieland

Huawei Device and IBMGlobal Business Services(China) announced a ‘smart

mobile office’ partnership Mondayat Mobile World Congress. Availablefor the China market, the solutioncomprises tablets from HuaweiDevice and business consultancyexpertise from IBM. Huawei alsoprovides cloud-based appmanagement and back-officeintegration, enabling companyemployees to access variousbusiness applications – includingenterprise resource planning (ERP),customer relationship management(CRM) and supply chainmanagement (SCM) – from theirtablet device. Huawei also offers acustomised UI (user interface). “We believe this collaboration

builds on the strength of two greatcompanies and will address thechanging needs of the workforcewithin enterprises,” said Wan Biao,CEO of Huawei Device, in aprepared statement.Initially, the solution is targeted at

three industry sectors: consumergoods, energy and retail. According tofigures from Gartner, the need fortablet-based office solutions isgrowing. The advisory firm says 80percent of large corporations intendtheir employees to use tablets by 2013.

Huawei andIBM join forcesfor smartmobile office

By Ian Channing

The Qtel Group hashighlighted some of thecommunity benefit services

it is launching in its key markets.These include mHealth(personalised alerts andinformation related to exercise and

diet), mMoney and mWomen (lifeenhancing services targetingwomen). Special mention was madeof the work of Tunisiana withEdupartage.com, a socialeducational network, which haslaunched an American-Englishtraining service via mobile phonesin Tunisia.

The Qtel Group also announced aframe agreement with ZTE whichwill make available new networksolutions, including the latestinnovations in WCDMA and LTEtechnology, across Qtel Groupoperations in the Middle East,North Africa and Asia. Meanwhilein a strong show of support forincreased economic developmentin its key markets, Qtel Groupsigned an agreement with theWorld Economic Forum tochampion its upcoming regionalmeeting taking place in Istanbul,Turkey in June of this year.

Qtel works withthe community

“In the M2M sector and betweeninternationaloperatingcompanies, roamingis not acceptableany more. It blockseconomic growthand spreading ofservices.”

Tweet@ShowDaily

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APPS NEWS

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 14

By Tim Ferguson

AT&T is paving the way fordevelopers to build appsoptimised for its network

and cloud infrastructure. “Thechanges that are occurring arecreating a lot of complexity fordevelopers as they look to optimiseapplications on next-generationnetworks. Our view is that we needto think differently about how wearchitect the network,” said AT&TSVP, App & SVC Services, JonSummers, at Congress Tuesday.Summers outlined how the US

operator is using web APIs to exposethe capabilities of its network – suchas messaging and billing – to

developers, allowing them to addfunctionality to their apps. “[With] the platforms that we

open, our goal will be to deliverthose capabilities from the AT&Tcloud enabled on the AT&Tnetwork so that users can takeadvantage of inherent reliability,security and capabilities that arepulled through when they build ontop of the AT&T network,” he said.AT&T is also providing tools for

app developers such as itsrecently launched ApplicationResource Optimizer, which allowsdevelopers to monitor how theirapps are using device andnetwork resources and how theycan be improved.

AT&T exposing networkto help app developers

By Tim Ferguson

Amid the debate aboutwhether native or HTML5web will win the battle of the

apps, another approach wasproposed at Congress on Tuesday. Scott Jenson, creative director for

innovation consulting companyFrog, envisages the nativefunctionality of mobile devices -such as RFID, GPS, Bluetooth andWi-Fi - being automated to provideusers with services they needwithout going through the processof installing apps.RFID could automatically

provide information about a filmposter or how much ketchup is leftin a bottle, while GPS could be usedto provide information aboutpeople playing on a tennis court or

when the next bus is due. Bluetoothor Wi-Fi could access a restaurantmenu or control a jukebox.“These are all examples of

different technologies that are inuse in phones today that each wantme to interact with them. And thisis a new style of interaction. It’s notgoing to replace native apps but inmany ways I think it will supersedeapps,” Jenson said.Jenson called this “just-in-time

interaction”, something that appscurrently don’t offer in such an instantway. “It’s much more ‘I don’t know

what I want, I’m going to use it andthen lose it’ type interaction. I needinstantaneous functionality,” he said.Jenson said this approach will

become more attractive as people tireof “app glut” - constantlydownloading and managing apps - thedeclining size of devices and the lossof screen interfaces which will meanother forms of interaction are needed.“We want to see the future but

we’re being blinded by theparadigm of today. If we don’tknow what we want, we won’t getit,” he concluded.

“Just-in-time interaction”to challenge native and web apps

By Steve Costello

The emergence of third-partymessaging services“provides an opportunity, as

opposed to a threat,” to theoperator community, according toAlec Saunders, VP of developerrelations and ecosystemdevelopment at RIM (pictured).“The consumer appetite for data-

driven messaging services is drivingsubscriber uptake of data packagesand higher-end smartphones,ultimately benefiting operators’own bottom-line,” he told MobileWorld Daily.The executive noted that

consumers are increasinglydemanding a richer mobilecommunications experience.“Ultimately, we believe that it willbe consumer choice which willdrive mobile usage habits, andintegrating a strong social elementwhich stimulates engagement andinteraction will play a key rolewithin this.”Saunders said that RCS-e is an

“interesting development” in theevolution of the industry as a whole.“RCS-e represents an opportunity foroperators to evolve their traditionalmessaging business which has beensuch a strong revenue generator forthem for many years.”

RIM has opened BBM to third-party developers, enabling them tocreate apps which include socialnetworking features powered by theservice. Saunders said that there arealmost 600 BBM Connected Appswhich have collectively seen 148million downloads since launch,delivering “richer, more integrateduser experience which is drivinguptake, discoverability andinteraction.”

RIM: messaging apps anopportunity, not threat

By Steve Costello

Nokia said that it had thismonth reached themilestone of 13 million daily

app downloads from its Nokia Store.The company noted especially

strong growth from feature phoneusers, with owners of devices usingits Series 40 handset platformgenerating a 250 percent increasein downloads in a year: thesedevices now account for more than30 percent of the daily total.

With Nokia now using Microsoft’sWindows Phone as its smartphoneplatform of choice, it was noted thatthe number of apps in the WindowsPhone Marketplace has grown by 300percent in the past 12 months: it nowhouses 65,000 titles “and counting.”Nokia said it has “expanded the

range of revenue tools availableto help developers be successful,”

for example adding in-apppurchase capabilities for Series 40and Qt developers. Also noted were new partnerships

with brands Kraft and Red Bull, andvideo-on-demand companyVoddler. “Our partners arerecognising the opportunities withNokia to reach all consumers in allmarkets,” the Finnish vendor said.

Nokia Store hits 13Mdaily download mark

By Tim Ferguson

The GameTanium Mobilegame platform has beenlaunched for Android Tablets

at Congress.The service provides users with

unlimited access to a catalogue of

mobile games, in return for asubscription fee.GameTanium maker Exent also

announced that Indian operatorTata Docomo will use itstechnology to launch a mobilesubscription service to Indianconsumers for the first time.

GameTanium Mobile landson Android tablets

By Tim Ferguson

Foursquare CEO DennisCrowley revealed his vision forthe future of the location-

based check-in and recommendationservice at Congress yesterday.The company is working on ways

of using customers’ data toautomatically alert them of places

and events in their vicinity thatthey’re likely to be interested in.“It’s taking all the data we have

and trying to make people passivelyaware of all the things that aregoing on without having to be in theapp all the time,” Crowley said.“We’re enabling people to cut

through this data stream in a waythat I don’t think anyone has donebefore,” he continued.The recently launched Radar

feature within the Foursquare appalready provides a basic version ofthis functionality, but Crowley seesit migrating to interfaces beyondphones, such as head-up displays.

“It’s not science fiction. This iswhere Foursquare is going and thisis a space where we’re really goingto dominate,” Crowley said.

Foursquare recently passed the15 million mark of people that havechecked in using its service, with1.5 billion check-ins having beenmade. “This is a big deal. This isgenerating a lot of interesting datapoints that allow us to do verysophisticated things,” theFoursquare chief added.

Foursquareplans to takepassiveawarenessbeyondmobiles

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Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 15

By Ian Channing

The rapid uptake ofsmartphones has driven amassive increase in mobile

data, putting heavy strain on mobilenetworks. This problem will beexacerbated when LTE comes fullyon stream, creating even greatercapacity issues for operators.Mobile operators are looking toincrease network capacity andcoverage through the deployment ofthousands, and eventually millions,of small cells at street level. Thesheer number of small cells createsits own problems – how do yousuccessfully backhaul the traffic? Fibre-optic cabling is not

practical and extremely expensive,whilst normal microwavecommunications requires a line ofsight between antennas. Theanswer, according to Adiv Nativ,vice president of marketing andbusiness development at Israelicompany Radwin, is non-line of sitecommunications (NLOS). Because the small cells will be

deployed at street level, probably

utilising lamp posts and other streetfurniture, there will be numerousfixed and moving obstacles which willimpede direct line of sightcommunications. The Radwinsolution claims to utilise sophisticatedaggregation techniques to overcomethe problems of multipath fading,ensuring a consistent and high levelof communications. “Our technology is real non-line

of sight, very predictable andreliable, which is what operatorsneed in the rapidly changingenvironment at street level. Wedon’t do best path as most radiosystems do, we collect the energyfrom 30, 40 or even 50 paths andleverage these to produce onestrong accumulated signal.Equalisation of these paths is thekey and this is our specialisation,”comments Nativ. At Congress it was announced

that Spanish service providerIberbanda has deployed theRADWIN 2000 point-to-point 5.xGHz systems to drive high-capacityaccess services initially in Galiciaand Navarra.

Radwin pushesnon-line of sight kit

By Tim Ferguson

Flexible screen technologies,m-commerce and“contextual networks” will be

the big growth areas for the mobileindustry in the coming years. That’saccording to general partner andco-founder of BlueRun Ventures,John Malloy, (pictured) who spokeat the ‘Mobile Innovation: A Visionof 2022’ panel at Mobile WorldCongress this week.In an exclusive interview with

Mobile World Daily, Malloy, saidflexible screen technology will leadto a range of new form factors fortablets and mobile devices whileinteraction tech such as theiPhone’s Siri will change the waypeople interact with their mobiles.Malloy also thinks m-commerce

has huge potential for growth andcould make up more than half ofonline commerce by the end of thedecade, with the one-clicktransaction model being adopted forpurchases made on mobile devices.He added that the adoption of

smartphones and cloud-based

services will see the development ofcontextual networks that pushrelevant data and experiences to users.“The social graph of today will

look fairly static and generic whencompared with these pervasive andpredictive networks of the future.Users will seamlessly anddynamically shift between deep-focused communities versus thewide and shallow communities oftoday,” he said. Malloy said the mobile industry

can prepare for these developmentsby embracing the change andunderstanding core strengths.“Recognise that incumbents inInternet services, media andenterprise software also face valuechain disruptions. Choose yourpartners and competitors wisely.Make decisions,” he said.And there will be challenges.

Operators need to organise theirbusiness so they can bringinnovations to customers quickly.“Yes, the scale of their businessesand nature of regulated marketsadd barriers, but new solutions canbe found,” Malloy said.

BlueRunVenturespredictsmobilegrowthareas

By Tim Ferguson

Mobile operators shouldmake their networks moreintelligent if they’re to help

drive and support the uptake ofmobile cloud technology.CTO for Telecommunications at

IBM Global Business Services,Malcolm Nicholas (pic tured) toldMobile World Daily that althoughincreasing mobile capacity is one wayto support mobile cloud services,IBM is looking at another approach.“We think that by adding

computing capabilities to each layerof the network, including the radioaccess network that are thenmanaged as a distributed cloudcomputing platform, optimisationcan be made more effective forlonger,” he said.This approach won’t negate the

need for more network capacity butmeans data can be processed where itis most cost effective to do so, loweringthe costs of mobile cloud services andimproving user experience.“We think this will become

particularly relevant as mobile cloudusers are joined by billions of machinesconnecting to the network,” saidNicholas, who spoke in the “MobileCloud: Contending for Content”session at Congress this week.

Nicholas feels that smarternetworks have the potential toimprove the quality of mobile cloudservices and digital content delivery.This, in turn, will drive new mobilecloud services. “What those mobilecloud services will be is just as hardto say now as it was to predict thefirst applications for PCs back in1981 or apps for smartphones in2007, unfortunately,” he said.

IBM: Mobile cloudwill prosper onintelligent networks

NEWS

Multi-technologySON platformCelcite ManagementSoluutions has launchediCOPS as part of its COPS-SONplatform. iCOPS covers alltechnologies, including LTE,and is a powerful web enabledportal that provides wirelessnetworks operators with abroad and intuitive view of theentire radio network. iCOPSand COPS-SON use Celcite’sAutomatic IntelligentCorrelation (AICTM) enginethat enables a wirelessnetwork operators national,regional and other networkexecutives to view the rootcause for the worst performingnetwork elements, analysemultiple network issues, andseparate RF from operationalissues automatically.

Telecom serverbladeEmerson Network Power isdemonstrating anAdvancedTCA (ATCA )-basedtelecom server blade whichpromises to enable networkoperators to gain the cost andefficiency benefits of‘workload consolidation’ withsimpler and faster networksecurity. Through workloadconsolidation, implementedon the latest Intelarchitecture processors,operators will be able tomake efficient use of networkinfrastructure and reducecommissioning and operatingexpenses, at the same timeas expanding networkcapacity to handle consumerdemand for multimedia andother rich content types.

RCS as a serviceSynchronica has launchedSynchronica RCS as aService, a ‘pay as you grow’solution for mobile operatorswishing to roll out a fast andcost effective RCS (RichCommunications Suite)service. By usingSynchronica’s hosted RCSservice, mobile operators canavoid the need to implementtheir own, costly IMS corenetwork and can insteadundertake a more cost-effective and accelerated rollout to subscribers. It alsoallows groups of mobileoperators in one country tobenefit from a ‘joined up’ RCSexperience, irrespectivewhether they have alldeployed an IMS core, bylaunching their servicessimultaneously to enablecross-network messagingbetween subscribers.

NEWS IN BRIEF...

By Ken Wieland

In a bid to increase data roamingtraffic, Orange has announced itwill extend roaming offers already

available in some countries to otherparts of its European footprint by theend of 2012. “There is still fear amongcustomers about the bill,” VincentBrunet, Executive Vice President ofConsumer Mobile Services at Orange,told Mobile World Daily. “In somecountries, customers are turning thedata functionality off.”The operator’s ‘roaming bundle’

offer, already available in Spain,Belgium and Romania, is to bemade available in France, Polandand the UK. Targeted at occasionaland light users, the bundle –comprising a daily package of voice,SMSs and data – will be priceddifferently in different markets. InFrance, from June onwards, userswill pay around €5 for a dailyallowance of ten minutes’ voice, tentexts and 10MB data.A ‘rest of world’ alert and cap for

Orange customers travellingoutside Europe is to be madeavailable across eight Europeancountries. When outside the EU,Orange customers are alerted whentheir data bill exceeds a pre-determined level. The service isalready available in Poland,

Belgium and France. In France, thealert is set at €100 and customersare cut off from their dataconnection when the bill hits €130.Unlike in the EU, where a monthlycap is mandated at €50, there is noregulation on roaming tariffs forworld travel. Brunet maintains that Orange is

responding to consumer researchand competitive pressures. There isgrowing regulatory pressure,however, to reduce EU roamingtariffs and make them moretransparent. The EuropeanCommission has drafted newroaming regulation, scheduled forimplementation in the summer. Aretail price cap on roaming data(€0.90 per MB), never beforemandated, is among the proposals.“Pressure on price should come fromcompetition and not regulation,” saysBrunet. “We are always worriedwhen retail pricing is regulated.”

Orangetackles“fear” ofroaming

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FEATURE | SPECTRUM

Spectrum: The Lifeblood of theMobile Industry

Michael O’Hara, Chief Marketing Officer, GSMA

Operators continue to invest innetwork upgrades to maximise thecapacity of their networks. Clearly,

additional spectrum will also be required tosupport this explosive traffic growth, and torealise the promise of the totally ConnectedLife and the Connected Economy. The futureof mobile depends on operators havingtimely and reasonable access to thenecessary spectrum resource. The WorldRadiocommunication Conference (WRC)provides a critical mechanism through whichthe mobile industry can gain access to theadditional harmonised spectrum it requires.

The WRC is treaty-level negotiation heldevery three to four years, under the auspices ofthe International Telecommunication Union(ITU), with the current WRC-12 having takenplace from January 23 to February 17, 2012.As a global organisation, the ITU plays a keyrole in establishing a framework for the use ofradio spectrum on a global scale. It does thisby helping to ensure that radio interferencebetween countries is minimised and bypromoting harmonisation of spectrum and

equipment standards to generate economies ofscale that drive down equipment costs andfacilitate international roaming.

The ITU has supported the development ofnext-generation mobile technologies underthe umbrella of its IMT (International MobileTelecommunications) family of standards.IMT, as defined by the ITU, is a set ofstandards that extends beyond the GSMfamily of mobile technologies such as EDGE,UMTS, HSPA, TD-SCDMA and LTE, andincludes technologies such as CDMA2000,DECT and WiMAX.

At WRC-12, governments representingmore than 150 countries recognised thecritical role that spectrum plays in bringingthe enabling power of IMT to citizens aroundthe world. Under the leadership of ChairmanTariq Al Awadhi, WRC-12 called on the nextWRC in 2015 to secure additional spectrumfor IMT. The ITU will soon launch anintensive multi-year work programme to

study options for additional IMT spectrum fordecision at WRC-15. By identifyingworldwide spectrum bands for IMT use, theITU is further driving economies of scale forIMT technologies.

The importance of IMT to continuedeconomic growth and development,particularly in emerging economies, is welldocumented. IMT will be the main way ofaccessing the Internet in many markets.Today there are more than 1.7 billion IMTconnections around the world, and by 2015,this number will more than double to over 3.6billion connections. As such, it is critical thatthe ITU take the necessary steps to continueencouraging IMT development anddeployment.

Mobile users in some countries are justbeginning to reap the benefits of the DigitalDividend spectrum (700/800 MHz UHFspectrum) that WRC-07 identified for IMT.Almost all IMT spectrum identified at

previous WRCs is either heavily used (3Gcore bands) or currently being awarded (2.6GHz extension bands). While this willcontinue to drive economies of scale for IMTand address short-term spectrum needs,more harmonised spectrum will be needed toensure that the enabling power of MobileBroadband reaches its full potential.

The GSMA is extremely pleased that manycountries have recognised the need to securethe future of Mobile Broadband and alongwith our members we stand committed to thesuccess of the ITU’s work. Spectrum is thelifeblood of the mobile industry, and bytaking action now to secure additionalspectrum, mobile operators will be betterpositioned to meet the mobile data needs ofbillions of consumers well into the future. Welook forward to working with governmentsand regulators to identify the spectrumneeded to deliver the vision of providing lowcost, ubiquitous broadband all over the world.

Mobile data traffic has been growingexponentially, spurred by theproliferation of smartphones, tabletsand the widespread usage of mobileapplications. With the nextgeneration of Mobile Broadbandnetworks providing higher speed andlower latency, the range ofapplications and devices will increaseand produce a corresponding increasein demand. According to a recentstudy by Cisco, global mobile datatraffic is set to grow from 0.6 exabytesper month in 2011 to 10.8 exabytesper month in 2016, a staggeringincrease of 1,700 per cent! The studyalso noted that by 2016, 60 per cent ofmobile users, or 3 billion people, willbelong to the “Gigabyte Club”,generating more than one gigabyteof mobile data traffic every month.

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 18

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WELCOME TO

Visit us at Mobile World Capital - Barcelona Hospitality Suite 1F00

To arrange a visit or for more information go to www.mobileworldcapital.com or contact [email protected]

Founding Partners:

MINISTERIO DE INDUSTRIA, ENERGÍAY TURISMO

MWC12 Daily DAY4_DAY4 22/02/2012 09:31 Page 19

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Fast-growing Brazilianoperators look aheadto LTE auctions

Joss Gillet, Senior Analyst, Wireless Intelligence

Brazilian connections grew almost 20percent year-on-year with all themarket’s major operators recording

double-digit growth. 3G connectionsaccounted for 17 percent of the Braziliantotal at year-end, slightly ahead of the 15percent regional average.

Mobile penetration stands at 125 percent.The north of the country - including Rio deJaneiro - reached 113 percent penetration inQ4 2011, compared to 131 percent in themid-west and south and 142 percent in thestate of Sao Paulo. Overall, the north region,as segmented by the regulator, comprised120 million connections by year-end, almosthalf of the country's total connections andtwice that of the two other sub-regions.However, as is the case in other BRICcountries, multiple SIM ownership is inflatingpenetration rates and diluting real growth.

The market is led by Telefonica’s Vivowhich had 72 million connections at the endof the year, giving it a 29 percent share,followed by Telecom Italia’s TIM Brasil (64million/26 percent), America Movil’s Claro(60 million/25 percent) and Oi, the mobilearm of Brazil’s fixed-line incumbent Telemar

Norte Leste (45 million/18 percent).Although there are a number of smaller andregional operators in the market, these ‘bigfour’ account for 98 percent of the country’smobile subscriber base.

Operators are investing in 3G networkdeployments throughout the country, withVivo's 3G coverage reaching 2,516municipalities in 2011 (of which 1,310 wereadded last year) giving it 82 percent 3Gpopulation coverage. Meanwhile, TIM claims67 percent 3G coverage of the urbanpopulation with 3G services present in 488cities. Similarly, Claro claimed to haveincreased its 3G footprint in Q4 2011 (withoutproviding specific figures) while upgrading itsnetwork to HSPA+, which has beeninstrumental in its 9.1 percent year-on-yeargrowth in data ARPU. Overall, suchinvestments in data networks will help theBRIC countries overtake the US in terms oftotal mobile revenue in 2012, by which timewe expect them to account for over 40 percentof total revenue in the developing world.

At Telefonica Group, the organic revenuecontribution from its Latin American divisionincreased by 5 percentage points between Q3

2010 and Q3 2011, offsetting the decliningcontributions from its Spanish (-2.1pp) andEuropean (-0.2pp) units. According to theoperator, this was due in part to the “highrates of growth driven by a favourableeconomic context and acceleration in theadoption of new services” in Brazil.

Telefonica’s Vivo added almost 3 millionmobile net additions in Q3, up 72 percentyear-on-year and 50 percent on the previousquarter. The operator has been pursuing thehigher-value market segments and claims a37 percent share of Brazil’s contract-basedmobile subscribers, and 43 percent in mobilebroadband. This focus saw ARPU at Vivo rise3 percent year-on-year to US$13.21 in Q3.

The Brazilian regulator has been able tosupport growth in the market via severalspectrum auctions in recent years. The mostrecent swathe – largely spectrum left overfrom previous tenders - was sold off inDecember 2011 and netted the governmentBRL237.8 million (US$132 million). TIMBrasil secured nine blocks of spectrum in the1800MHz band for BRL109.3 million, with Oiacquiring four blocks in the same band forBRL110.6 million. Sercomtel spent BRL3million on a single block of 1800MHzspectrum while Claro secured a block in the800MHz band for BRL14.5 million.

Meanwhile, the government is gearing upto auction-off 4G-suitable spectrum later thisyear. Auctions for spectrum at 2.5GHz(suitable for LTE) and 450MHz are due tobegin in April, while 3.5GHz fixed-wirelessspectrum auctions are due to follow. Muchsought-after 700MHz spectrum could also besold before year-end.

In recent years, the main operators have allmoved to merge their mobile and fixed-linebusinesses to provide integratedfixed/mobile service offerings. Telefonicabought out its former partner in Vivo,Portugal Telecom, in 2010 partly in order tomore closely integrate the unit with its localfixed arm, Telesp. Meanwhile, America Movilbrought Claro and its fixed-line arm,Embratel, under one roof last year andrecently added cable firm Net Servicos deComunicacao to its Brazilian portfolio.Telecom Italia acquired the long-distancefibre player, Intelig, in 2009.

However, the fixed businesses of theforeign-owned operators continue to trail thatof Oi, which remains Brazil’s largest fixed-lineprovider by some distance. Oi hasconcentrated in recent years on integratingits 2008 acquisition of rival fixed-line firmBrasil Telecom, with all its services – bothmobile and fixed - now under the Oi brand.

Brazil reached almost 250 million mobile connections by year-end 2011,according to Wireless intelligence data, accounting for over a third of totalconnections in the Americas region. It is now a larger market than Mexico,Argentina and Colombia combined.

ANALYSIS | BRAZIL

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is the definitive source of mobile operator data,analysis and forecasts, delivering the most accurate and complete set ofindustry metrics available. Relied on by a customer base of over 700 ofthe world's mobile operators, device vendors, equipment manufacturersand leading financial and consultancy firms, the data set is the mostscrutinised in the industry. With over 8 million individual data points –updated daily – the service provides coverage of the performance of all940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225countries worldwide. For further information please [email protected]

Brazil mobile connections, Q4 2011

Source: Wireless Intelligence

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 20

These

u

L

mobile

o

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Connections(million)

% 2G % 3GMarket Share

Growth, annual

Vivo 71.55 78% 22% 29% 19%

TIM 64.08 85% 15% 26% 26%

Claro 60.38 74% 26% 25% 17%

Oi 45.48 96% 4% 18% 16%

Nextel (NII) 4.15 100% - 2% 25%

Algar Telecom 0.65 72% 28% 0.30% 6%

Sercomtel 0.08 83% 17% 0.03% -2%

246.38 83% 17% - 19%

MWC12 Daily DAY4_DAY4 22/02/2012 09:31 Page 20

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GSMA Spam Reporting Service - Securing the future of Mobile Messaging

Mobile spam is threatening network operators and subscribers around the globe. These

unwanted messages seek to defraud the recipients and consume valuable network resources.

Luckily, the GSMA and its experts are keen to prevent these attacks from degrading the valuable

services provided by our members. By adopting the GSMA Spam Reporting Service, mobile

operators can empower customers to easily report spam without engaging in lengthy service

calls. Once reported, the service analyses the message and quickly provides the information

necessary to take decisive action to protect the network and their subscribers from further harm.

Because this is a GSMA service, operators have the additional benefi t of learning of other

attacks happening on other networks. This intelligence helps them to keep known attacks off

their network and keep spammers from eluding detection.

The GSMA SRS offers the powerful combination of customer reporting, data analysis and

intelligence sharing that is a key element of effective network security.

To fi nd out more, contact our team at [email protected] or visit our website at

www.gsma.com/srs or visit us at the GSMA Managed Services stand in Hall 2.1 Stand A68.

www.gsma.com/srs

Visit the GSMA Spam Reporting Service at the

Managed Services Stand: Hall 2.1 Stand A681

2 3

4 5

6

ZONE 6 ZONE 3

ZONE 4

8

7

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Network shutdowns to reshape Indian mobile market

Matt Ablott, Senior Editorial Analyst, Wireless Intelligencewww.wirelessintelligence.com

Since Q1 2008, 120 networks havelaunched across India’s 22 circles,including most of the start-up networks

using the 2G licences issued undercontroversial circumstances by the office ofdisgraced former telecoms minister, A Raja.

Among incumbent operators, six launchednetworks in additional circles during thisperiod: Aircel (14 circles), Idea Cellular (11),MTS (21), Tata Docomo (three), Vodafone(seven) and Loop Mobile (12), while four newoperators have launched: Etisalat’s CheersMobile (15), Telenor’s Uninor (15), S Tel (five)and Videocon Mobile (17). Several of thesenew operators now face having to shut downwithin the next four months following theSupreme Court’s ruling - unless they are ableto buy-back licences in the court-orderedreauction of the cancelled licences.

These network launches have helped themarket triple in size since 2008 with annualconnections growth peaking in 2009 (51percent year-on-year), before slowingdramatically last year.

Total Indian mobile connections passed900 million in January and are expected toreach 1 billion by year-end. However, thelarge share of inactive SIM cards in thecountry’s installed base shows that real

penetration (on an active users basis) will bythis stage stand at 58 percent rather than thecurrent projection of 82 percent.

According to the latest WirelessIntelligence data, total Indian mobileconnections grew by 19 percent year-on-yearin 2011, less than half the 48 percent averagegrowth recorded over the previous threeyears. Total yearly net additions in 2011declined to 141 million from 227 million ayear earlier. The slowdown was even morepronounced in Q4 2011, where quarterly netadditions were recorded at 20 million,compared to 60 million a year earlier.

“This is evidence that India’s market sizehas been inflated and its growth opportunitieslargely diluted, and thus the next step forregulators and operators is to re-install aclimate of confidence in the market tostimulate much needed investment,” said JossGillet, senior analyst at Wireless Intelligence.“This daunting task has been kicked-off byoperators which are slowly easing the long-lasting price wars which have brought mobiletariffs and ARPU in the country down to thelowest levels in the world.”

A number of factors have triggered thisslowdown, including regulatory uncertaintyahead of the finalisation of the ‘New Telecom

Policy’ announced in the wake of the licensingscandal; the DoT’s intention to delink futurespectrum allocations from operator subscriberbases; delays in the allocation of additionalnumbering resources; and rule changesintroduced by operators regarding the activityperiod allowed for prepaid users.

Previously, users would see their servicesterminated if they had not recharged theirprepaid cards or placed/received a call withina period of 180 days. Late last year, bothBharti Airtel and Vodafone reduced thisperiod to 60 days while state-owned BSNLreduced it to 90 days last month. Airtel statedthat this change was necessary in order tofree up unused numbering allocations for newcustomers given the overall country-wideshortage. These changes are expected tohave a negative effect on connections growthover the coming quarters.

The slowdown has seen many operatorsbegin to report negative net additions. In Q42011, Tata Docomo recorded a 5.3 milliondecline in connections compared to previousquarter, while new entrants Videocon Mobileat (-826,398) and Ping Mobile (-32,461) alsosaw declines.

Meanwhile, the Telecoms RegulatoryAuthority of India (TRAI) has identified thatalmost 30 percent of the estimated currenttotal of 900 million mobile connections incountry are inactive, putting the total numberof ‘active’ connections at about 650 million.

According to the TRAI, rural penetration inIndia only increased by 17 percentage pointsbetween 2009-11 to 36 percent, while urbanpenetration has increased by 58 percentagepoints to 161 percent over the same period.

“This is a clear indicator that urban areashave been at the centre of competitive effortsfrom mobile operators and that demand inrural areas – which to date represent only onethird of the country's total connections – isstill largely untapped,” adds Gillet. “However,market uncertainty will remain for some time- or until market consolidation hasmaterialised. The recent disruption broughtby the cancellation of 122 licences will pusha number of operators to exit the marketwhile the government’s ‘New Telecom Policy’– currently scheduled to be published in mid-2012 – will install new rules surroundingM&A, taxes, licence conditions and spectrumallocations.”

The shock decision this month by India’s Supreme Court to order thecancellation of 122 regional mobile licences could impact almost 10 percentof the country’s mobile users, according to Wireless Intelligence. The licencecancellations will serve to put the brakes on growth in the world’s second-largest mobile market, which is already slowing following regulatoryuncertainty in the wake of the so-called ‘2G licensing scam.'

ANALYSIS | INDIA

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is the definitive source of mobile operator data,analysis and forecasts, delivering the most accurate and complete set ofindustry metrics available. Relied on by a customer base of over 700 ofthe world's mobile operators, device vendors, equipment manufacturersand leading financial and consultancy firms, the data set is the mostscrutinised in the industry. With over 8 million individual data points –updated daily – the service provides coverage of the performance of all940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225countries worldwide. For further information please [email protected]

India net additions, annual, 2001–2011

Source: Wireless Intelligence

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Visit the destination showcasing the future of our industry for a rewarding experience

GSMA – Representing our members, the world’s Mobile Network Operators and the broader mobile eco-system.

PavilionCome to the GSMA Pavilion to make sure

your experience the very best the Mobile World Congress has to offer.

GSMA Pavilion – Hall 8, Stand C1181

2 3

4 5

6

ZONE 6 ZONE 3

ZONE 4

8

7

MWC12 Daily DAY4_DAY4 22/02/2012 09:31 Page 23

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Radical new pricingstrategies required tosupport future mobilegrowth in Africa

Joss Gillet, Senior Analyst, Wireless Intelligencewww.wirelessintelligence.com

Africa was the fastest-growing mobileregion in the world in Q3 2011, growingconnections by 19 percent year-on-year

(to 620 million) and overtaking the Americasduring the quarter to become the world'ssecond-largest mobile region after Asia-Pacific.There were 26 million new Africanconnections (net) added in the third-quarter.

Pricing wars have been affectingconnections growth in several Africanmarkets, including Kenya, Uganda, Tanzaniaand Egypt. This phenomenon is exacerbatedby the dominance of prepaid users -accounting for 97 percent of the region'sconnections - who are susceptible to pricingfluctuations and more likely to churn.

In Kenya, Airtel (Bharti) has reduced its per-minute voice calls from KES6 (US$0.06) to aslow as KES1 and has been offering free datamodems since taking over the country's second-largest network. Rival yu (Essar Telecom)responded by introducing modems priced atKES2,599 (US$26.5) with two months freeunlimited browsing while market-leaderSafaricom had to reduce the price of on-networkSMS to KES1 from KES3.5. Consequently, Airtelmanaged to double its customer base in 12months at the expense of its competitors butwas also strongly criticised by Safaricom, whichasked the regulator (CCK) to set a minimumthreshold for prices. The market leader warnedthat such low prices are not sustainable andcould cost the industry some KES20-26 billion(US$270 million) in lost revenue.

There is a similar mobile price warunderway in Uganda where the regulatorrecently backtracked on plans to establish afloor price for on-net calls at UGX92

(US$0.03) per minute and limit pricepromotions. This has allowed the country'snumber-three player Warid Telecom, forexample, to cut voice prices to just UGX60per minute for on-net calls and UGX180 perminute off-net. Rival UT Mobile has alsorecently introduced unlimited on-net calls forUGX500 (US$0.19) per day. One player in themarket that has spoken out against theUgandan price war is MTN, the marketleader, which recently increased both its on-net and off-net tariffs.

Amid intense competition, customers' pricesensitivity is also a growth hurdle for Orange inEgypt which, earlier this year, stated that lowerARPU levels are due to tariff inelasticity,aggressive promotions and the addition of new"bottom of the pyramid" customers. Thecontrast between Africa and other emergingmobile markets is aptly demonstrated by recentfigures from Bharti, which entered 15 Africanmarkets following its acquisition of Zain Africalast year. The operator said that in 2010 itsAfrican subscribers were averaging 112 voiceminutes-of-use (MoU) per month andgenerating US$7 per month (ARPU). Thiscompared to 454 MoU and US$5 ARPU inIndia. The operator described India as a "highusage, low pricing model" compared to the "lowusage, high pricing model(s)" seen in Africa.

The Kenyan market also serves as a usefulexample of the impact of mobile-specifictaxation in Africa on price-sensitive demand.A recent study commissioned by the GSMA(conducted by Deloitte) found that mobilehandset sales in the country soared by 200percent following the government's 2009decision to slash the 16 percent VAT leviedon handset sales, with mobile penetrationrising from 50 percent to 70 percent over thesame period. This suggests that taxation is akey contributor to the total cost of mobileownership (TCMO) in low-income Africanmarkets. Indeed, the research found thattaxation as a proportion of the TCMO inKenya has fallen from 25 percent to 17percent over the last five years as the taxburden has been reduced.

However, the study found that this trend isnot being replicated elsewhere in Africa withusers in Gabon paying 80 percent tax onhandset purchases, followed by Niger at 65percent; and Congo Brazzaville, theDemocratic Republic of Congo, Guinea,Madagascar and Rwanda all paying morethan 40 percent. It notes that in severalAfrican markets, users are paying twice asmuch tax as they were four years ago.

A new type of African mobile tax emergingis the so-called 'Surtax on InternationalInbound Call Termination' (SIIT), whichcentrally fixes the prices that operators cancharge when terminating international inboundcalls. The GSMA/Deloitte research found thatwhere the SIIT has been imposed, the level of

inbound international traffic has fallen andprices of outbound calls have increased due tothe reciprocation of higher termination pricesby operators in other African countries. Forexample, in Congo Brazzaville, the price ofinbound traffic has risen by 111 percent andoperators report that inbound traffic fell by 36percent between May 2009 (when the tax wasintroduced) and May 2011. There were similartrends identified in Gabon, Senegal and Ghana.

To date, 3G only represents 10 percent ofAfrica's total connections base, whichhighlights a substantial potential for growththat will only be fulfilled if pricing modelsare rationalised and if investors areconfident that they will generate short-termreturn on investments.

Africa overtook the Americas tobecome the world’s second-largestmobile market at the end of 2011,according to Wireless Intelligence,but the region remains highlydependent on prepaid voice incomeand is characterised by pricing wars,low usage and the relatively highcost of device ownership.

ANALYSIS | AFRICA

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is the definitive source of mobile operator data,analysis and forecasts, delivering the most accurate and complete set ofindustry metrics available. Relied on by a customer base of over 700 ofthe world's mobile operators, device vendors, equipment manufacturersand leading financial and consultancy firms, the data set is the mostscrutinised in the industry. With over 8 million individual data points –updated daily – the service provides coverage of the performance of all940 operators and 780 MVNOs across 2,200 networks, 55 groups and 225countries worldwide. For further information please [email protected]

Africa mobile connections, Q3 2011

Source: Wireless Intelligence

Africa World

Connections (million) 620 5,883

Net Additions (million) 26 167

% Connections

Prepaid 97% 74%

Contract 3% 26%

2G 90% 74%

3G 10% 26%

Growth (Connections)Quarterly 4% 3%

Annual 19% 14%

Market Penetration 63% 85%

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 24

F

E

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ConnectedHouse

Experience a world where everything intelligently connects

See a living future at the GSMA Connected House, one where everyone and everything will benefi t from intelligent wireless connections.

Find out how homes become smart, city and transport networks will be optimised, healthcare reach extended and the growing needs of mobile consumers and businesses met.

Explore how mobile is driving innovation in order to deliver economic growth, successful products, customer value and new business opportunities.

Experience how intelligent wireless connections will create more value, drive effi ciency and deliver a richer experience.

Showcasing key industry milestones, the vision for the future and numerous cutting edge connected solutions over two fl oors are the GSMA, AT&T, KT and Vodafone, with partners: Accenture, Airbiquity, AQ Corporation, Ericsson, Intel, KTH, Qualcomm, Rsupport, Sony and Zelitron.

Visit the GSMA Connected House and step into a living future.

GSMA Connected House, Hospitality Suite CY13, The Courtyard.

GSMA Connected House,Hospitality Suite CY13, The Courtyard

MWC12 Daily DAY4_DAY4 22/02/2012 09:32 Page 25

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Serving the underserved through mobileThe GSMA Development Fund brings together our mobile operator members, the wider mobile industry and the development community to drive commercial mobile services for underserved people in emerging markets. We identify opportunities for social, economic and environmental impact and stimulate the development of scalable, life-enhancing mobile services.

Since the creation of the GSMA Development Fund we have partnered with 35 mobile operators, rolling out53 services, impacting tens of millions of people across 30 countries.

Our GSMA mWomen Programme, which works to reduce the mobile phone gender gap by 50% and provide life-enhancing services to underserved women in developing countries, has recently published ground-breaking research identifying the wants and needs of base of pyramid women. It has also launched the mWomen Mobile Operator Business Case Framework and the mWomen Impact Pathway. All three pieces highlight both the challenges and immediate opportunities for the mobile industry to provide commercially successful, relevant offerings to underserved women.

The GSMA Disaster Response Programme, launched at Mobile World Congress 2012, will lead the global mobile community in improving industry-wide coordination, resilience and preparedness for disasters, and will support mobile operators in developing more effective partnerships with humanitarian response agencies and affected populations after crises.

We are also driving commercial mobile services in the key areas of health, mobile money for the unbanked, renewable energy base stations, community power, agriculture and learning.

To learn more or partner with us please visit: www.gsma.com/development-fund/or email: [email protected]

©2012 GSMA

14:33

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Hall 1.0Ground FloorBar and RestaurantsCloakroomExhibitionInformation Desks – Sponsored byToiletsLevel 1Hospitality Suites

Hall 2.0Ground FloorAccommodation Services – provided by Bar and RestaurantsDamm BarCloakroomsExhibitionInformation Desks – Sponsored byRegistration – Sponsored byToiletsVAT Refund/TaxMezzanineMeeting Rooms A,B,C & DLevel 1ExhibitionMedia CentreNetworking LoungeGSMA SeminarsBar and Restaurants

Hall 3.0/CourtyardATM/Cash MachineBar and RestaurantsExhibitionFirst Aid

Hall 4.0Bar and Restaurants Business Centre (Level 8) provided by Cloakroom (Level 0)Hospitality SuitesHourly Meeting Rooms (Level 8)Information Desk (Level 2) – Sponsored byToiletsVIP Networking Lounge (Level 0)Executive Hospitality Suites (Level 1)

Hall 5.0Level 0Auditorium 2 (Conference Room)- Mobile Applications: Apps for All (Monday)- Mobile Applications: The Future of Voice &Messaging (Monday)- Mobile Applications: Building for Tomorrow(Tuesday) - Mobile Enterprise (Tuesday)- Mobile Innovation: A Vision of 2022 (Wednesday)- Media & Entertainment: The Future of MobileMusic (Wednesday)- Technology Evolution: Network ArchitectureEvolution (Thursday) - Technology Evolution: Network OperationsEvolutionAuditorium 3 (Conference Room)- Mobile Cloud: Competitive Landscape (Monday)- Mobile Cloud: Contending for Content (Monday)- Mobile Advertising: Mobile in the Marketing Mix(Tuesday)- Mobile Advertising: Social Media (Tuesday) - Mobile Advertising: The Mobile AdvertisingEcosystem (Wednesday)- Mobile Advertising: Emerging Markets(Wednesday)- Mobile Money: Developments in mPayments(Thursday)- Mobile Money: Emerging Markets (Thursday)

Speaker Testing RoomSpeaker Preparation RoomCloakroomToilets

Level 1Conference Restaurants Information Desk – Sponsored byToilets

Level 2Conference Pass Upgrade Desk Mobile World Live TV Studio GSMA Meeting Rooms 1 & 2 Rooms 21,22,23Medas RestaurantSupplier Offices:-- Exhibition Freighting - Itn International - Lead Retrieval Services

Level 3Auditorium 1 (Conference Room)- Opening Keynote 1: Mobile Operator Strategies(Monday)- Keynote 2: The Connected Consumer (Monday)- Mobile World Live Extra featuring Facebook (Monday)- Mobile World Live Keynote featuring Ford- Keynote 3: Mobile Operator Strategies in DevelopingMarkets (Tuesday) - Keynote 4: Exploring the Mobile Cloud (Tuesday)- Global Mobile Awards Ceremony (Tuesday)- Mobile World Live Keynote featuring Google(Tuesday)- Keynote 5: Mobile OS & Applications (Wednesday)- Keynote 6: Financial Services in a Mobile World(Wednesday)- Regional Focus: BRICS & The Challenges ofInnovation (Wednesday)- Mobile Money - NFC (Wednesday)- Mobile World Live Keynote featuring Ericsson(Wednesday)- Keynote 7: Driving the Mobile Technology Evolution(Thursday) Room 5 (Conference Room)- Mobile Health: Getting Mobile into the System(Monday) - Mobile Health: mHealth for the User (Monday)- Mobile Health: Emerging Markets (Tuesday)- Mobilising the Retail Business (Tuesday)- Consumer Devices: Riding the Smart Device Wave(Wednesday)- Embedded Mobile: State of the Market(Wednesday)- Embedded Mobile: Automotive & Utilities(Thursday)- Embedded Mobile: Consumer Electronics(Thursday)Room 6 (Conference Room)- Business Transformation: Operators as AgileBusinesses (Monday)- Business Transformation: Operators as IntelligentPartners (Monday)- Mobile Cloud: Home of the Future (Tuesday)- Mobile Cloud: Cloud & Network Intelligence(Tuesday)- Networks: Network Infrastructure Costs(Wednesday)- Networks: QoE & Capacity (Wednesday)GSMA Meeting Room 32Toilets

Hall 6.0CloakroomExhibitionHospitality SuitesMeeting Rooms: A, B & C

Zone 4ExhibitionVIP Pick-Up & Drop-Off Point Sponsored byPaella RestaurantSponsored by

Zone 5Exhibition

Magic Fountain Networking by Moonlight (Monday & Tuesday18.30 - 20.30)

App Planet (Hall 7.0)Application Developer ConferencesApp Lounge – Sponsored byBar and RestaurantsCloakroomDamm BarExhibitionFirst AidHospitality SuitesInformation Desk – Sponsored byPrayer RoomToiletsRich Communication Suite, MondayGSMA Spam Reporting Service, Monday andTuesdayMobile Advertising (MMM/MAM), Monday andThursdayMobile Broadband - an update on HSPA+ and LTE,MondayGSMA OneAPI, TuesdayEmbedded Mobile Seminar, TuesdayMobile Energy Efficiency and Green Power forMobile, WednesdayMMU Working Group, Wednesday

Hall 8.0Bar and RestaurantsCloakroomDamm BarExhibitionGSMA PavilionGSMA Sales OfficeHospitality SuitesInformation Desk – Sponsored by Toilets

AvenueATM/Cash MachineExhibitionFast Track /AccessLost & FoundMetro Ticket MachinesPolice StationRestaurant Booking Service – provided byToilets

Plaza EspañaAirport ShuttleMetro StationTaxi Station

Avenida Rius I Taulet (between upper and lower village)Hotel Shuttle BusesPrivate Shuttle BusesTaxi Station

Zone 3, Zone 6Exhibition

National Palace/MNACLeadership Summit

ONCE LG

Cupula HTC (Sunday, Monday)

Mies NVIDIA (Monday) Intel (Tuesday, Wednesday)

All information correct as of February 17, 2012

VILLAGE MAP

�e App Monetization Exchange

VILLAGE MAPSPONSORED BY

Opening Times

EXHIBITION OPENING TIMES

Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) andHall 8.0Monday 27 February ..............................................09:00 – 19:00Tuesday 28 February ..............................................09:00 – 19:00Wednesday 29 February..........................................09:00 – 19:00Thursday 1 March ..................................................09:00 – 16:00

OUTDOOR EXHIBITION AND HOSPITALITY SUITE AREAS

Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), Hall 4 (4.0, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Hall 8.0, App Planet (Hall 7.0), Avenue, Zone 3 (Z3), Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)Monday 27 February ..............................................07:30 – 22:00Tuesday 28 February ..............................................07:30 – 22:00Wednesday 29 February..........................................07:30 – 22:00Thursday 1 March ..................................................07:30 – 16:00

REGISTRATION OPENING TIMES

Saturday 25 February ..............................................09:00 – 18:00Sunday 26 February ................................................09:00 – 20:00Monday 27 February ..............................................07:00 – 20:00Tuesday 28 February ..............................................07:30 – 19:00Wednesday 29 February..........................................07:30 – 19:00Thursday 1 March ..................................................07:30 – 16:00

TOILETS

CLOAKROOMS

POLICE STATION

LOST & FOUND

FIRST AID CENTRE

TAXI RANK

VIP PICK UP &DROP OFF POINT

INFORMATION DESKS

METRO

FREE WIFI HOTSPOTS

CAFÉS & RESTAURANTS

METRO TICKET MACHINE

TICKET MACHINE

RESTAURANT BOOKING SERVICE

SHUTTLE BUS

EXHIBITOR SERVICE DESKS

ATM MACHINE

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 27

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FLOORPLANS | HALL 1

1J311J331J37

1H29

1G261G321G341G361G38

1H39 1H33

1G481H49

1F60

1F561G59

1F44

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1F38

1G39 1G19 1G15

1F24 1F20 1F14

1G051G13

1J361J42

1J44

1J45

1J46

1H21

1G31

1G55

1G63

1F62

1G69

1F70

1F68

1E70

1E68

1E60

1E52

1F53

1F51

1F47 1F43

1E44 1E38 1E32

1F331F39 1F25

1F07

1F01

1E02

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1F02

1F04

1F17

1E01

1E511D56

1E47 1E431E37

1D34

1E31

1E19

1E05

1D06

1D07

1C14 1C06

1D33

1C341C441C50

1D45

1C58

1D67

1C62

1C63 1C53 1C311B22

1B18

1C17

1C13 1C09 1C05

1B081B121B14

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1B011B131B191B31

1A40

1B39

1A46

1B491B511B551B591B63

1A62 1A56

1C67

1B70

1A70

1A59

1A55 1A45 1A27

1A23

1A191A11 1A07

1A03

1D01

1C43

1A15

1A50

1G61

1E04

1F051F69

1D64

1E72

1PB1

1J34 1J32

1D68

1G49

1A41

1E74

1E03

1H60

1E67

1D62

1E57

1E66

1E69

1D70

1F61

1E58

1E64

1E621E54

1E56

1F59

1A48

1D19

1F00

HE

IGH

T TO

UN

DE

RS

IDE

OF

PIP

E =

4.6

m

HEIGHT TO UNDERSIDE OF PIPE = 4.6m

CLOAKROOMS

INFORMATION DESK

CAFÉS & RESTAURANTS

1.1HS72

1.1HS70

1.1HS64

1.1HS57

1.1HS59

1.1HS65

1.1HS49 1.1HS43 1.1HS39 1.1HS35

1.1HS201.1HS321.1HS361.1HS52

1.1HS291.1HS211.1HS25

1.1HS61

1.1HS48 1.1HS40 1.1HS241.1HS28

1.1HS471.1HS51

1.1HS62

ACCESS TO

VILLAGE MAPSPONSORED BY

All information correct as of February 17, 2012

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 28

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CLOAKROOMS

FREE WIFI HOTSPOT

MEZZANINE

INFORMATION DESK

Powered by Cisco

CAFÉS & RESTAURANTS

ACCESS TO

ACCESS TO

I

MEZZANINE

FREE WIFI HOTSPOT

Powered by Cisco

CAFÉS & RESTAURANTS

HALL 2.0 & 2.1 | FLOORPLANS

Ramp

2H62

2D01

2D02 2B01

2D06 2C05

2D082C09

2C13

2D14

2D16

2C15

2D20 2C19

2D23

2D15

2C06

2C10

2B05

2B13

2B17

2B06

2B12

2B16

2A05

2A06

2A14

2A16

2A17

2A26

2A28

2A232B26

2A27

2A35

2A37

2B38

2B33

2B27

2B252C26

2C28

2C372D40

2C312D28

2C252D26

2D29

2A47

2B472C46

2B53

2B57

2B61

2C62

2A612D62 2C63

2D54 2C53

2C47

2D49

2D51

2D59

2A70

2A66

2A62

2A58

2B70

2B72

2B68

2B76

2B80

2B822A73

2A67

2B69

2B73

2B75

2B77

2C672D66

2C75

2C81

2D82

2D77

2D65

2A78

2A82

2A86

2A90

2B902B892B872C88

2A92

2A97-B

2A100

2A102

2A118

2A103

2A114

2A112

2A111 2A1102A126

2A1252B93

2B98

2A122

2B922B1112B1122C92

2C93 2B127

2B1262C94

2B1152B110

2B106

2B119

2B104

2B1242C96

2B1252C952C100

2C101

2C1022C1062C112

2C1032C1052C1142C115

2C98

2C108

2C1102C111

2A120

2B102

2B103

2B123

2D88

2E66

2E58

2E46

2F692G70

2F49 2E47

2E41

2E38

2E30

2F28

2E33

2F32

2E35

2F27

2G28

2F29

2G32

2F33

2F37

2F41

2G38

2G692H712H702H69

2J48

2J522H53

2J562H57

2J60 2H59

2J64 2H64

2H61

2H50

2G392H42

2H36

2H34

2J42

2H33

2J49

2J31

2J27

2J25

2J21

2J15

2J11

2J09

2J012H04

2J12 2H11

2J182H19

2H18

2G08

2G01 2F01

2F09

2G12

2G16

2G18

2G20

2F13

2F18

2E17

2F14

2F12

2F082E07

DAMMBAR

2E18

2E12

2B108

2B109

2J29

2G33

2B28 2A31

2G37

2A108

2A107

2C72

2D03

2J51

2A07

2B120

2J41

2J70

2H01

2J69

2H082G11

2G15

2B100

2A60

2G13

2A101

2B113

2B101

2H07

2B95

2J53

2J55

2J61

2J63

2J65

2H14

2J582H60

2H58

2H02

2E14

2D05

2G50

2G63

2D37

2D33

2B116

2B117

2B122

2F36

2J57

2H10

2B09

2J46

2C107

2A97

2A116

2H54

2G45

2G41

2H56

2A10

2B69-B

2B69-C

2F02

2J20

2C109

2J59

2J54

2C14

2F07

2A56

2A25

2C20

2C16

2B40

2H43 2H45

2H472J50

2B39

2A29

2G57

2G55

AirconUnit

2.95m To bottom of unit

REGISTRATION

2.1C50

2.1B51

2.1C49

2.1C45

2.1D46

2.1D40

2.1C38

2.1D26

2.1C262.1C28

2.1B26

2.1A12

2.1D16

2.1C12

2.1C10

2.1D10

2.1C09 2.1C07

2.1D08

2.1C27

2.1B25

2.1C20

2.1A14

2.1D66

2.1A56

2.1E96

2.1D97

2.1A722.1A74

2.1E94

2.1E51

2.1A76 2.1A70 2.1A68

2.1E622.1E64

2.1E68

2.1D78

2.1C85

2.1D74 2.1D70

2.1C83 2.1C73

2.1A75

2.1B82 2.1B78

2.1A81 2.1A79

2.1B74

2.1A77

2.1B76

2.1E98

2.1E70

2.1D72

2.1C75

2.1A73

2.1B72

2.1D71

2.1E74

2.1D51

2.1E56

2.1E71

2.1D53

2.1E52

2.1D63

2.1D75

2.1E762.1E80

2.1B14

2.1C81

2.1D80

2.1EZ6

2.1C58

2.1A69

2.1C62

2.1B61

2.1C64

2.1D67

2.1A85

2.1D34

2.1E65 2.1E63 2.1E612.1E57 2.1E53

2.1E59

2.1E58

2.1A05

2.1B11

2.1B162.1B40

2.1A27

2.1B32

2.1A332.1A39 2.1A13

2.1D58

2.1E672.1E69

2.1C66

2.1E832.1E91

2.1B58

2.1A42 2.1A40 2.1A36 2.1A34 2.1A32 2.1A28 2.1A24

2.1D69

2.1D24

2.1C11

2.1D20

2.1C15

2.1D61

2.1E60

2.1B71

2.1C72

2.1D60

2.1A59

2.1A11

2.1A642.1A82 2.1A78

2.1B77 2.1B75 2.1B73

2.1C70

2.1A15

2.1B22 2.1B20

2.1A21 2.1A19

2.1B12 2.1B10

2.1C13

2.1EZ5

2.1EZ4

2.1EZ3

2.1EZ2

2.1EZ1

2.1EZ13

2.1EZ14

2.1EZ15

2.1EZ16

2.1EZ17

2.1EZ18

2.1EZ92.1EZ10

2.1EZ11

2.1A10

2.1A83

2.1E75

2.1D59

2.1B272.1B29

2.1E77

2.1C60

2.1B59

2.1A06

2.1A58

GSMA MEDIA CENTRE

GSMASeminarTheatre Networking

Lounge

VILLAGE MAPSPONSORED BY

The mPowered Brands Theatres andAmbassador Lounges can be foundon the Mezzanine Level of Hall 2.1

All information correct as of February 17, 2012

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 29

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Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 30

CY08 CY06

CY20CY18

CY15 CY07

CY03 CY01

CY31

CY29

CY25

CY23CY17

CY22

CY02

CY13

CY19 CY21

RESTAURANTCOURTYARD

3.1HS125

3.1HS127

3.1HS113 3.1HS112

3.1HS114

3.1HS126

3.1HS138

3.1HS137

3.1HS147 3.1HS161 3.1HS165 3.1HS171 3.1HS175

3.1HS1763.1HS1743.1HS1703.1HS1663.1HS1623.1HS156

3.1HS101

3.1HS99

3.1HS97

3.1HS93

3.1HS91

3.1HS85

3.1HS83 3.1HS84

3.1HS86

3.1HS88

3.1HS90

3.1HS94

3.1HS96

3.1HS98

3.1HS100

3.1HS102

3.1HS70 3.1HS60 3.1HS56 3.1HS543.1HS64 3.1HS503.1HS62 3.1HS44 3.1HS36 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS10 3.1HS023.1HS04

3.1HS053.1HS093.1HS133.1HS173.1HS21

3.1HS313.1HS333.1HS353.1HS373.1HS61 3.1HS293.1HS71

3.1HS58

3.1HS01

3.1HS131

3.1HS34

3.1HS164

3.1HS72

3.1HS117

3.1HS65

3.1HS1723.1HS158

3.1HS133

3.1HS168

3.1HS42

3.1HS181 3.1HS185

3.1HS184 3.1HS186

3.1HS08

3.1HS1553.1HS1533.1HS149

3.1HS115

3.1HS413.1HS51

3.1HS1873.1HS140

3.1HS129

3.1HS87

3.1HS19 3.1HS15

GALLERY

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

CAFÉS & RESTAURANTS

FLOORPLANS | HALL 3.0 & HALL 3.1

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

H

FREE WIFI HOTSPOT

ATM MACHINE

Powered by Cisco

CAFÉS & RESTAURANTS

VILLAGE MAPSPONSORED BY

All information correct as of February 17, 2012

MWC12 Daily DAY4_DAY4 22/02/2012 09:32 Page 30

Page 31: MWC-Day 4.pdf

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 31

4.1HS37

4.1HS01

4.2HS15

4.2HS25

4.2HS12

4.2HS18

4.2HS36

4.2HS40

4.3HS01 4.3HS13 4.3HS19

4.3HS10

4.3HS504.3HS30

4.4HS09

4.4HS02

4.4HS194.4HS254.4HS31

4.4HS304.4HS164.4HS20

4.4HS14

4.6HS01

4.6HS05

4.6HS07

4.6HS09

4.6HS11

4.6HS17 4.6HS21 4.6HS23 4.6HS63

4.6HS574.6HS274.6HS22

4.6HS62

4.6HS12

4.6HS08

4.6HS31 4.6HS53

4.6HS494.6HS35

4.6HS39

4.6HS06

4.6HS04

4.6HS02

4.6HS36

4.6HS38

4.6HS46

4.6HS50

4.6HS48

4.7HS01 4.7HS03 4.7HS19

4.7HS274.7HS224.7HS204.7HS184.7HS144.7HS124.7HS104.7HS064.7HS04

4.7HS50 4.7HS48 4.7HS46 4.7HS44 4.7HS42 4.7HS38 4.7HS36 4.7HS32 4.7HS31

4.7HS394.7HS43

4.7HS47

4.7HS57

4.7HS594.7HS63

4.7HS6

0

4.7HS5

6

4.5HS44

4.5HS04 4.5HS02

4.5HS014.5HS11

4.5HS174.5HS23

4.5HS29

4.5HS16

4.5HS14

4.6HS13

4.4HS01

4.4HS03

4.0HS27

4.4HS05

4.3HS02

4.0HS19 4.0HS02

4.7HS054.6HS15

4.4HS07

4.7HS154.7HS13

4.6HS61

4.7HS33

4.1EHS6 4.1EHS17

4.1EHS18

4.1EHS19

4.1EHS2

4.1EHS1

4.1EHS164.1EHS154.1EHS144.1EHS134.1EHS124.1EHS114.1EHS104.1EHS94.1EHS84.1EHS7

4.1EHS34.1EHS44.1EHS5

4.6HS52

4.2HS42

4.1HS02

4.3HS15

4.7HS35

4.3HS05

4.8MR1

4.8MR2

4.8MR7

4.8MR5

4.8MR8 4.8MR6

4.8MR3

4.8MR44.9HS01

4.3HS12

4.1HS14

4.3HS40

4.7HS41

4.7HS614.7HS5

8

Hourly Meeting Rooms

BusinessCentre

VIP Networking Lounge

Hall 4.5 - 4.7

Hall 4.8

Hall 4.2 - 4.4

Hall 4.0 - 4.1

HALL 4 & HALL 6 | FLOORPLANS

CLOAKROOMS

ACCESS TO

ACCESS TO

INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT

Powered by Cisco

6E01

6E20

6C63 6C23

6E30

6HS80

6HS84 6HS82 6HS186HS206HS10

6HS14 6HS86HS246HS28

6C43

6HS4

6C50

ACCESS TO

TOILETS

VILLAGE MAPSPONSORED BY

All information correct as of February 17, 2012

MWC12 Daily DAY4_DAY4 22/02/2012 09:32 Page 31

Page 32: MWC-Day 4.pdf

FLOORPLANS | APP PLANET & HALL 8

8B197

8B192

8B178

8A167

8A159 8A1478A139 8A125

8B127

8C132

8C129

8A115

8A111

8B110

8B117

GSMA Pavilion

DAMM BAR

SALES OFFICE

8C118

8B109

8C115

8B838B918B101

8A102

8B94

8A93

C3

8A86 8A80

8A28

8B30

8A77

8B76

8C78

8B79

8A84

8C25

8A142

8C141 8C139

8B169

8C167

8A70 8A50

8A51

8B53

8C66

8B65

8C67

8C72

8B73

8B71

8B70

8A69

8B68

8A67

8B145

8B177

8B1718B175

8A150

8C32

8A76

8C55

8C01

8A171

8A169

(HALL 7)

CLOAKROOMS

PRAYER ROOM

H

INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT

Powered by Cisco

CAFÉS & RESTAURANTS

7C18

7D22

7D20

7C28

7C37

7C38

7D36

7E42 7E44 7E52

7D46

7E45 7E47

7D35

7D45 7D49

7C42 7C44

7E58

7C70

7D647D56

7D58 7D60

7E61 7E63

7C56

7D61

7B38

7A38 7A72

7B70

7D42 7D50

7C58

7A80

7B80

7C80

7B102

7B104

7C106

7C907C86

7A103

7B90

7C82

7A86 7A96

7B42

7B26

7C34

7B33

7B34

7B28

7C62

7C87

7B82 7B96

7D627E69

7E68

7B86 7B92 7B98

7A84

7B35

7C35

7B68

7C69

7A112

7I10

7H40

7H30

7F10

7H10

7F12 7F16 7F20 7F24

7H20

7E71

7E73

7E75

7F81 7F85 7F877F89 7F91

7F837F93 7F95 7F97

7E80 7E82 7E84 7E86

7D81 7D83 7D85 7D87

7F80 7F82 7F84 7F86

7E81 7E83 7E85 7E87

7D80 7D84

7C81 7C83

7F14

7A82

7H2

7B84

7A1067A1047A1027A1007A987A947A927A907A88

7A107

7G4

7H167H147H12

7G117G97G7

7G8

7F1

7G6

7F3

7D90

7G10

7F5

7C30

7H1

Auditorium A

App Lounge

Auditorium B Damm

Bar

Auditorium C

CAFÉS & RESTAURANTS

INFORMATION POINT

ACCESS TO

CLOAKROOMS

VILLAGE MAPSPONSORED BY

All information correct as of February 17, 2012

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 32

MWC12 Daily DAY4_DAY4 22/02/2012 09:32 Page 32

Page 33: MWC-Day 4.pdf

Z4.1 Z4.2

Paella Restaurant

VIP Pick-Up & Drop-Off

Z3.1

Z3.2

Z5.1

Z5.1

ZONE 3, ZONE 4 & ZONE 5 | FLOORPLANS

All information correct as of February 17, 2012

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 33

MWC12 Daily DAY4_DAY4 23/02/2012 17:12 Page 33

Page 34: MWC-Day 4.pdf

Z6.1

TOWER

TOWER

AV60

AV01

AV03

AV05

AV09

AV10

AV48

AV47

AV44

AV42

AV35

AV89

AV90

AV91

AV94

AV95

AV97

AV100

AV102

AV107

AV108

AV109

AV116

AV34

AV30

AV27

AV22

AV20

AV16

AV12

AV76

AV78

AV79

AV83

AV84

AV86

AV74

AV72

AV71

AV69

AV66

AV64

AV114

AV29

AV38

AV41

AV99

AV32

AV33

AV87

AV81

AV06

AV25

AV23

AV55

AV105

AV92

AV14

AV43

AV37

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

TOILETS

CAFÉS & RESTAURANTS

ATM MACHINE

METRO TICKET MACHINE

AVENUE

TOILETS

CLOAKROOMS

FLOORPLANS | ZONE 6 & AVENUE

VILLAGE MAPSPONSORED BY

All information correct as of February 17, 2012

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 34

MWC12 Daily DAY4_DAY4 23/02/2012 17:12 Page 34

Page 35: MWC-Day 4.pdf

HALL 1.0@-yet GmbH 1B137Layers 1G34 Accanto Systems 1J37 Accuris Networks 1F17 Adax 1E43 ADECEF 1F56 Adobe Systems Incorporated 1C31, 4.1HS37Aeroflex 1B14 Agilent Technologies 1A46, 1.1HS35AIRCOM International 1A23 Airspan Networks 1C53 Airweb SAS 1G32 Aito Technologies 1E19 AixSolve GmbH 1B13 Altobridge 1F17 AMPHENOL ANTENNA SOLUTIONS 1D56 Anite Telecoms Ltd 1F43 Anritsu 1B31 AQ Corporation 1E05 Argela 1C13 Arieso 1D62, 3.1HS62 ARM Limited 1C01, 1.1HS57Ascom Network Testing 1C09 Ascot International Srl 1A19 Astellia 1B08 AT4 wireless 1H29 Automation Engineering Incorporated 1J32 Avanquest Software (BVRP) 1B59 avinotec GmbH 1B13 Bayer MaterialScience AG 1G49 Benetel 1F17 Bercut Ltd. 1A45 Bluechip Technologies t/a Guardian24 1E67 Bluegiga 1F62 Booz & Company GmbH AV116, 1F51boxPAY 1F17 brite:bill 1F17 Busan Technopark (Senior Product Industrial Center) 1E03 Business Oulu 1E31 Cambridge Broadband Networks Limited 1G26, 4.3HS30Cambridge Consultants Ltd 1E69 CBOSS 1D06 CCI - COMMUNICATION COMPONENTS INC 1E62 Celluon Inc 1F07 CERAGON 1D01 CEVA 1F33 Chips & Media Inc 1F07 CM International 1C67 Comarch S.A. 1F20 CommProve 1H39 COMPRION GmbH 1G38 Comptel Corporation 1C06 ComputaMaps 1C17 Comviva 1E01 Contela 1F07 Convergys 1G69, AV69Creanord Oy 1E19 Creative Communication Solutions - Cequens 1D33 Crucialtec Co., Ltd. 1G39 CSIT 1E67 cVidya Networks Ltd. 1F05 Cypress Semiconductor Corp 1B12, 1.1HS21 Dasan Networks, Inc 1E74 digame mobile GmbH 1B13 DigitalAria Co Ltd 1F07 Ditech Networks 1E52 Dolby Laboratories, Inc. 1C43, 1.1HS72 Dream Chip Technologies Ltd 1E72 Duesseldorf, City of 1B13 E-Blink 1F61 ECCO Outsourcing 1D33 Egypt South Africa for Communications 1D33 Emblacom Oy 1E19 Emirates Data Clearing House 1F60 Enterprise Ireland 1F17 Entre Marketing Ltd 1E19, 1F62, 4.4HS25Equiendo Ltd 1F17 Escher Group Ltd 1F17 ESRI Northeast Africa 1D33 Etisal International 1D33 European Communications Engineering 1E19 EVISTEL 1A11 EXFO Nethawk 1G55, 3.1HS20Exomi Oy 1E19 F5 Networks 1H21, 1.1HS64FeedHenry 1F17 Femto Forum 1G19 Fjord 1E19 Foxda International Limited 1G61 F-Secure Corporation 1E19 FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175FUTURE PRODUCT DESIGN 1J44 Gigamon LLC 1A03 Giza Systems 1D33 Globitel/Global Modern Telecom Sol. 1A59 GoS Networks 1F17 Gyeonggi Technopark 1E03 Hancom Inc 1F07 HRS Hotelreservation Service Robert Ragge GmbH 1B13 hSenid Software Singapore Pte Ltd 1F04 HTC Europe Co Ltd 1D34, Z4.1 iBasis 1E32, 3.1HS164Ibys Technologies S.A. 1G36 Imagination Technologies 1D45 IMImobile Pvt Ltd 1A62, 1B63 Information Technology Industry Development Agency-ITIDA 1D33 initialT Co.,Ltd 1F07 INOVAR 1F47 Inspire Tech Pte Ltd 1F04 Integration Services and Technologies 1D33 Intelligent Services Solutions (ISS) 1D33 InterDigital 1D07 Intivation 1F53 Invest Korea 1E05 Invest Northern Ireland 1E67 Invigo Offshore SAL 1E70 IP Access Ltd 1E02 IPProtocol 1D33 Iptune Ltd 1E19 Ixia 1E47 Ixonos 1E19 Jampot Technologies Ltd. 1E67 JDSU 1G63, 1.1HS65Jibe Mobile 1A50 Jinny Software Ltd 1E38 JOT Automation 1E19 JumpSurf 1F04 Juni 1F07 Kaelus 1D68, 3.1HS166 Kapsch CarrierCom 1F24 Keynote SIGOS GmbH 1F70

Kineto Wireless 1A41 Kochar Infotech P Ltd 1J33 Korea Trade-Investment Promotion Agency (KOTRA) 1E05, 1F07 KOTRA HQ 1F07 Lavandoo Mobile Solutions GmbH 1B13 LogMeIn 1G31 MACH Sarl 1H49 Mavenir Systems 1G45 MCTEL 1G13 MediaTek Inc. 1C58, 3.1HS161Medisana AG 1B13 METRO GROUP Future Store Initiative 1B01 Meucci Solutions 1J46, 1.1HS47Mformation Technologies 1A56, 4.4HS31Microsoft Corporation 1D19 Mindspeed Technologies 1E57, 3.1HS131Mixem Solutions Ltd. 1E19 Mobile World Capital - Barcelona Hospitality Suite 1F00MobileAware 1F17 MobileMonday Belfast 1E67 Mobilethink A/S 1F68 Movirtu Limited 1D64 MTLD Top Level Domain T/a DotMobi 1F17 Muvee Technologies Pte Ltd 1F04 My Tour Talk 1E67 N Diseno Y Arte Digital, SL 1J42 N.A.T. GmbH 1B13 NEOMTEL 1E05 NetScout 1G05 Nexus Telecom AG 1J36 Novatel Wireless, Inc. 1A55 NRW.International GmbH 1B01, 1B13Nujira Ltd 1C62 NVIDIA Ltd 1C34 NXP Semiconductors Netherlands BV 1F14 NXP Software 1A15 Olaworks Inc 1E05 OnMobile Global Ltd 1F38 Open Idea 1H33 Opera Software 1C44 OPTICOM GmbH 1B39 ORBIT IT Solutions 1B13 P3 communications GmbH 1B70 Paper Bag Ltd 1E67 Parfield Software S.A.E. 1D33 Peter-Service 1A48 Phone Fashion 1F59 Picochip 1E57, 3.1HS127 Polystar Instruments AB 1E04 Powerme Mobile 1J45 Printechnologics GmbH 1J37 Project People Limited 1H60 PROTEI 1B49 PT 1G15 Qualigon GmbH 1B13 RADCOM 1D01 Radisys 1F01, 1.1HS28 Redknee 1E37, 3.1HS165, 3.1HS171Revector 1E58 Rightware Oy 1E19 Roamware Inc 1E44 Rockshore 1E56 Rohde & Schwarz GmbH & Co. KG 1E51 Rsupport Co., Ltd 1E05 S3 Group 1F17 SAP AG 1B22 Scottish Development International 1E68 Secusmart GmbH 1B13 sensewhere Ltd 1E64 SES RFID Solutions GmbH 1B13 Sewon Teletech Inc 1F07 Silent Communication 1F02 Silicon Vision 1D33 Singapore Pavilion (SMa) 1F04 SK C&C 1F07 Smardi (Smart design & research institute) 1E03 Smart Villages Company 1D33 Socowave Limited 1F17 Softforum Co., Ltd 1F07 Solaris Mobile Ltd. 1F17 SPB Software Ltd. 1A27, 4.1HS25 SPB TV 1A70 Speechstorm 1E67 Spirent Communications 1C14 Star Arcade 1E19 STAR FINANZ GmbH 1B01 Starhome GMBH 1E32Steepest Ascent Ltd. 1E54 Stream Media Pte Ltd 1F04 SwissQual AG 1A07 Tagit Pte Ltd 1F04 Tango Telecom 1F17, 1.1HS59 TAWASOL IT 1D33 Tecnotree Corporation 1C50, 3.1HS187Tekelec International SPRL 1F44 Tektronix Communications 1D67, 1.1HS36 Telecomax VAS for Mobile services 1D33 Telenity 1B51 Tensilica 1F39, 1.1HS70Testplant 1E60 The Now Factory 1F17, 1.1HS61 TIBCO Software SL 1C63 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158T-monet Inc 1F07 TotalMobile 1E67 TriQuint Semiconductor 1B55, AV97tyntec 1B13 Ulticom 1G48 Victory Link 1D33 Visa Inc. 1B19 ViviTouch (Artificial Muscle, Inc.) 1G49 Volubill 1B18, 3.1HS162Watchdata Technologies Pte Ltd 1C05,1.1HS32 Webroot Inc. 1G03WeDo Technologies 1J31, 1J34Wellington Computer Systems Ltd 1E67 Welsh Assembly Government 1E66 Wireless Power Consortium 1F62 WOYC Ltd 1J42 Xceed Technologies 1A40 XPAL Power Inc. 1G59 Xpress Integration 1D33 YOC AG 1B13

HALL 1.142 Telecom(Global Sales & Marketing) 1.1HS29, 1.1HS62 Agilent Technologies 1A46, 1.1HS35ArcSoft Inc 1.1HS49 ARM Limited 1C01, 1.1HS57Cypress Semiconductor Corp 1B12, 1.1HS21 Dolby Laboratories, Inc. 1C43, 1.1HS72

DTS 1.1HS39 EMPIRIX INC. 1.1HS25 F5 Networks 1H21, 1.1HS64Gameloft 1.1HS24 Informa Telecoms & Media 1.1HS40 Intellect c/o Tradefair Ltd 1.1HS43JDSU 1G63, 1.1HS65Meucci Solutions 1J46, 1.1HS47Mobixell Networks, Ltd. 1.1HS51 Radisys 1F01, 1.1HS28 Sand 9 1.1HS52 Tango Telecom 1F17, 1.1HS59 Tektronix Communications 1D67, 1.1HS36 Tensilica 1F39, 1.1HS70The Now Factory 1F17, 1.1HS61 Vantrix 1.1HS48 Watchdata Technologies Pte Ltd 1C05, 1.1HS32

HALL 22N TELEKOMUNIKACE 2G13 2operate ApS 2A05 6WIND 2B122 a:k:t: Informationsystems AG 2H71 Acapela Group 2E47 Accel Telecom 2C72 Accuver/Innowireless 2B127Ace Technologies Corp. 2F09 AceAxis Ltd 2F07 ACT750 2E47 ActivNetworks 2E47 AD4SCREEN 2E47 ADAPTIT SA 2H61 Adelya 2E47 ADEUZA 2F49 ADTECH AG 2B38 Advanced Track and Trace 2E47 Advantech Co. Ltd. 2G38 Aeon Consulting 2E47 Aerotel Medical Systems 2C72 AFD Technologies 2E47 Agence Regionale De Developpement Paris Ile -De France 2E47 agenceNTIC Bourgogne 2E47 AIPTEK International Inc. 2J18 Aktavara AB 2F13 Alberta Canada 2A108, 2A110, 2A97-B Alberta ICT Industry Association 2A110 Allot Communications 2B53 ALSETT 2E47 Altai Technologies Ltd 2C96 AltiGen Communications, Inc. 2D33 Alvarion 2A114, 2C25 AM3D A/S 2A05 AMD Telecom S.A. 2E07 AMOS- Spacecom 2C72 ANT+ 2C93AnyDATA Corporation 2A78 Apliman Technologies 2J25 AppBooster Sweden AB and OptiCaller Software 2F13 Appsfire 2E47 AppSpotr by CamClic 2F13 APS DIGITECH HOLDINGS LIMITED 2J61 Aptilo Networks 2B117 AQUAFADAS 2F49 Aquaways Co., Ltd. 2J20 AriadNEXT 2F49 Arkamys 2E47 Arkivator Telecom 2F13 Artı Teknoloji Kollektif Sti. 2E66 Artificial Solutions 2F13, 7F86Artilium 2H33 Artiza Networks, Inc. 2D49 arvato distribution GmbH 2J09 Ascade 2F13 Asentria Corporation 2B87 ASIATELCO TECHNOLOGIES CO 2H45 Askey Computer Corp. 2B72 Aspiro 2A67 Atchik-Realtime 2G32 ATES Networks 2E47 ATLANTIS INTERNACIONAL S.L. 2F32 AtomiZ SA 2E47 AUGMENTED REALITY LAB SL 2H47 Ausonia S.r.l. 2F08 austriamicrosystems – TAOS 2H02, 4.5HS14 Avenir Plastic Cards 2F49 Avenir Telecom 2C47 Avertim 2H33 Avoca Technologies Inc. 2A97 Avvasi Inc 2A97, 4.6HS39 Awex Barcelona Foreign Trade Office 2H33 Awex -Wallonia Export & Investment Agency 2H33 Awox 2F49 AWT Walloon Telecom Agency 2H33 Axell Wireless 2C26 Azcom Technology 2F01 AzureWave 2C09 Baboonix LTD 2C75 Baseband Technologies Inc 2A110 Beepeers 2F49 Beepsend AB 2F13 beeweeb 2A29 Beijing Digital Grid Technology Co.,Ltd 2J69 Belgium-Belgica 2H33 BeNomad 2E47 Berkeley Varitronics Systems 2B80 Berlin-Brandenburg c/o Berlin Partner GmbH 2D51 Bewigo Technologies 2E47 Birdstep Technology AB 2F13 Blackbox Integrated Data Collection 2A108 BLiNQ Networks 2A97bluenove 2F49 Bluestreak Technology Inc 2A101 Bluwan 2B61 BMX Computers 2H33 BoomeRing Communication (2005) Ltd. 2C72 Boost Communications 2F33 BRETAGNE INTERNATIONAL 2F49 BRGR Media 2F49 Brodit AB 2B124 Brussels Invest & Export 2H33 Brussels Invest & Export Madrid 2H33 Bulkypix 2E47 Buzzinbees 2F49 BYKOD 2E47 Bytemobile 2B77, 3.1HS113, 3.1HS115C&D Technologies 2B89 C4-Command & Control 2C72 Calade Technologies 2F49 CallMyName NTTM 2J42 Callup Net 2D82 CAPPTAIN 2F49 Cardtek 2B28

Cassis International 2F49 Castlabs GmbH 2D51 Cavium, Inc. 2B05 cDemo Mobile Solutions 2A97-B Ceedo 2D82 CelCite 2B13, 3.1HS44CellGuide 2C75 Cellint Traffic Solutions 2C62 CellMax Technologies AB 2B06 Cellular Italia S.p.A. 2F18 CelPlan Technologies Inc 2D37 Centile Telecom Applications 2A35 Cerillion Technologies Ltd 2D65 certgate GmbH 2C112 CETECOM GmbH 2D77 CGIT 2E47 Cinetix Srl 2A10 Cluster Edit 2E47 Coelmo srl 2C111 Coiler Corporation 2A26 Comba Telecom Systems AB 2E30 COMITE EXPANSION ECONOMIQUE DU VAL D'OISE 2E47 Commsquare 2H33 Communology GmbH 2B68, 3.1HS112Computaris International Limited 2A60 Comsys Telecom & Media - I-New Communicative Solutions 2B82 ConceptWave Software Inc. 2A112 Cooler Master Europe B.V. 2A90 Coresonic AB 2F13 CPC Co Ltd 2C94 Creova 2F49 Crypto Telecommunication Security SA 2F14 Crystal Reality LLC 2F69 CTDI GmbH 2H01 Danish IT Industry Association 2A05 Datang Telecom Technology & Industry Group 2H33 Dataport Bilgi Islem Çözümleri San. ve Tic. Ltd. Sti. 2E66 DATATRONICS, S.A. 2A86 Davicom, a division of Comlab 2A101 DAXIUM 2E47 DAZA-T ELECTRONICS COMPANY 2J54 D-CAT Technologies 2E66 Defne 2H42 DELTA OHM 2E47 Deltanode Solutions AB 2A23 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97Dhatim 2E47 Dialog Semiconductor AV108, 2F28Dialoga Group 2C20 Dicapac Co., Ltd. 2B109 DigiMo Group Ltd 2C72 Digital Receiver Technology, Inc. 2B106 Digitata 2C105 DingLi Communications Corp.,Ltd. 2E35 Discretix Technologies Ltd. 2C72, 4.7HS22 DocDoku 2E47 DORIANE 2F49 Doro AB 2G01 Dotemu 2E47 DragonWave Inc. 2A118 DxO Labs 2E47, 3.1HS88 EASTCOMPEACE SMART CARD CO.,LTD. 2H36 eb Lab 2E47 Echovox 2F49 Elan Microelectronics Corporation 2G33 Electro Power Systems SpA 2B104 Elite Mobile 2C10 Elliptic Technologies 2A112 EMSS Consulting (Pty) Ltd 2B70 Encap 2A67 Endstream Communications 2J12 ephoneNet 2E47 ERCOM 2D66 Escaux 2H33 ESET, spol. s r.o. 2G37 ESKADENIA Software 2A62 Ethrix 2C62 EUPEN - Kabelwerk Eupen AG 2H33 Eurocontracts s.r.o. 2J27 Euromediterranee 2F49 Exalt Communications, Inc. 2F36 Exir Telecom 2C19 eZ Systems 2E47 Fält Communications AB 2F13 Feedbox 2C62 FibroLAN Ltd. 2C62 Figen Yazilim Evi Ticaret Limited Sirketi 2E66 FIME 2E47 Fixmo 2A97 Flanders Investment & Trade 2H33 Flash Networks 2C53 FlexGroups 2A102 Flixwagon 2C75 Flybits 2A97 Focus Infocom GmbH 2C115 Forsk 2H18 Foshan Amplitec Tech Development Co., Ltd 2H69 Foxcom 2C62 Franklin Wireless 2C106 Fraunhofer HHI 2E41 Fraunhofer IIS 2E41 Fraunhofer-Gesellschaft 2E41 French Pavilion/Ubifrance 2E47, 2F49Frequency 2J01 From The Future 2H33 fSONA Networks Corp 2B73 Fujian Helios Technologies Co.,Ltd. 2H61 FutureCard 2A122 Futurecom 2B108 Fuzhou Rockchip Electronics Co., Ltd 2J65 FXI Technologies AS 2A67 GEKA Telecom 2E47 GENBAND 2A07 Geoimage 2E47 Gintel 2A67 Gionee Communication Equipment Co.Ltd.ShenZhen 2F29 GLOBO Mobile S.A. 2C05 GO TO MARKETING COMMUNICATION LIMITED 2J46 GoNet Systems 2C72 Goome Interactive 2C72 Government of Canada 2A107Groupe Elabor 2E47 Groupe Synox 2F49 GRUPO ORMAZABAL 2C37 GSMK CRYPTOPHONE 2D59 H@ND International 2H59 Haiku 2E47 Hanwang Technology Co., Ltd 2J48 haploid 2F49 HOBIM 2B57 Horizon Globex 2B95 Human Factors International 2B111 iBeaken 2H33

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 35

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iBwave 2A56 ICQ 2C62 Idomoo Ltd 2C62 Ikivo 2F13, 4.6HS46IKT Norge 2A67 IMEC 2H33 implementa gmbh 2H34 Infinite Peripherals 2D14 Infobip 2B01 Infonova GmbH 2F12 InforUMobile 2C72 Innovation Norway 2A67 INNPU TELECOM-TECHNOLOGY CO.,LTD. 2J64 INSIDE Secure 2D88, AV72Insight SIP 2F49 Insiteo 2E47 Intecs SpA 2B110 Intellicore 2F49 Intersec 2D15 Intracom Telecom 2C46 Invest in Bavaria 2C16 Invest in France 2F49 IP Trade 2H33 iPal Interactive Learning 2A97 IPERLINK 2E47 IPgallery 2D82 IQSIM 2F49 ISKRATEL 2F41 Israel Export Institute & International 2C62,Cooperation Institute 2C72, 2C75, 2D82Istanbul Chamber of Commerce 2E66 Istanbul Electrical-Electronics, Machinery and Information Technology Exporters' Association 2A125 JABLOCOM 2G69 Jamo Solutions 2H33 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 JIANGXI JIANGGANGSHAN CKING COMMUNICATION TECHNOLOGY CO.,LTD. 2J52 John Wiley & Sons Ltd 2A100 JPL NASA 2C92 Jungo Ltd 2C75 justAd.TV Ltd 2C62 KATHREIN-Werke KG 2B16 Kavveri Telecom España SLU 2G20 Kawet 2E47 KEBTechnology Co., Ltd 2H14 KINOMAP 2E47 Komtel Telekomunikasyon Ltd. Sti 2E66 Kontron 2A28 Lapback AS / Ozonity AS 2A67 Largilliere Finance 2E47 LDmobile 2F49 Leib ICT 2A116 Lemonway 2E47 Life Informatique 2E47 LIN.K 2H33 LINKRA 2C108 Linktop Technology Co., Ltd 2H62 Linpus Technologies Inc 2B126 LitePoint Corporation 2B75 LivingObjects 2E47 Lleida.net 2E38 Logia Group ltd 2C72 LOGIWAYS 2F49 Loyaltek 2H33 Lyrtech RD 2A101 Madgic 2E47 Maeglin Software/Pleex 2F49 Magicsolver 2A25 MailVision Ltd 2C62 Mapping Control 2F49 Mapyourdream 2E47 Marben Products 2D03 Materna GmbH Information & Communications 2A27 Matrixx Software 2F02 MCR Media Group 2C72 Me Plus My Mobile 2E47 Media Mobility 2E47 Media5 Corporation 2A101 Mentum 2G15 Mer Telecom 2C72 Mercury Mobile Int AS 2A67 Mesaplexx UK Ltd 2E46 Midi Pyrenées Expansion 2E47 MIND CTI 2D82 MIXXIT 2F49 Mob4Hire 2A110 Mobenga AB 2F13 Mobile Arts 2F13 Mobile Systems International 2B90 Mobile Tag SAS 2E47 Mobile Token 2H33 Mobilead 2E47 Mobilemonday Brussels 2H33 Mobiletech 2A67 MobilitySector 2A108 Mobinets (Mobile Networks Solutions) 2H64 MobiWeb 2A16 MobPartner 2E47 Mobylla 2H33 Moimstone Co Ltd 2B26 Mondial Telecom 2H33 Moobifun 2E47 Moota Telecom AS 2A67 MOOTWIN 2E47 More Mobile Relations 2A67 Mosaik Solutions 2D26 Mpathix 2A97 Mr Handsfree (TE-Group NV) 2H33 MTI Wireless Edge Ltd. 2B125 Multicell 2F49 myFC AB 2F13 Myfeelback 2E47 NAMIKI PRECISION JEWEL CO., LTD 2B120 Nanjing Wanlida Technology CO Ltd 2D02 Napatech 2G28 Nash Technologies 2E18 National Instruments 2B93 NAVITEL s.r.o 2H60 Nedstack PEM Fuel Cells 2C95 Nemotek Technologie 2B112 Neomades 2F49 Neonode Technologies AB 2J31 Neosesame 2E47 NET CHECK GmbH 2D51 NetComm Limited 2B119 Netheos 2F49 Netsweeper 2A112 New Media Network 2A67 Newfield Wireless 2A66 Newport Media, Inc 2E33 Nexage 2B103 NICE Systems 2B76

Nomad 3D 2F49 Nomadesk 2H33 Nordic Semiconductor 2A67 novero 2C15 NovoSpeech Ltd 2C75 Octasic Inc. 2H58 Omniware Solutions Inc. 2A97 Onda Communication S.p.A. 2B17 One Smart Star 2C75 Ontario Ministry of Economic Development and Innovation 2A97, 2A112Opal 2A92 Open Cloud Ltd 2C88 Open Sugar 2E47 OpenSignalMaps & Wi-Ex 2J29 Optiway 2C62 Orca Interactive 2C75 Origin GPS 2C62 P.I. Works TR Bilisim Hizmetleri Sanayi ve Ticaret A.S 2E66 P2i 2E58 Page Up 2E47 Panorama Antennas Ltd 2B98 Partelec 2E47 Partron 2H04 Pass Solutions 2G16 Penna Reklam Produksiyon Organizasyon Yazilim Hizmetleri Tic. Ltd. Sti 2E66 Perceptiva LABS 2E47 Phaesun France SAS 2F49 Phonitive 2E47 pic2world 2C72 Picitup 2C75 Pixavi AS 2A67 Pixeet 2F49 PIXOWL INC. 2E47 Playground 2F49 Plugnsurf 2E47 Polaroid 2C14 Pole Star 2E47 Polycom 2D01, 4.6HS06Pops 2C75 Pordiva 2E66 PowerOasis Ltd 2H08 PRAGMA 2F49 Prisma Engineering 2E12 Projektron 2D51 Provence Promotion 2F49 Province of Quebec 2A101 PSWinCom AS 2A67 Pureagency 2F49 Push Science 2A112 QGate Innovations GmbH 2B39 Qingdao Haier Telecom Co.,Ltd. 2J11 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD 2H43 Qosmos 2A70 Qosmotec Software Solutions GmbH 2D49 Qowisio 2F49 QuadManage 2C62 Quality Technology Industrial Co., Ltd. 2J51 QUTU THERMAL CONTROL SYSTEMS CO., LTD 2B40 RAD Data Communications Ltd. 2C72 RADWIN Ltd 2C62 Raycap 2H56 RCS Rampal Cellular Stockmarket 2C62 RD-GEO 2E47 RealVNC Ltd 2E14 Recommerce Solutions 2E47 REVE Systems 2A111 REZOPEP - MIDI-PYRENEES' INCUBATOR NETWORK ASSOCIATION 2E47 RF Window Co Ltd 2D28 Rivierawaves 2F49 Roam4Less 2A97 Robots and Pencils Inc 2A110 Rohde & Schwarz Topex 2A58 RoutoMessaging 2A82 Ruckus Wireless 2D62 Runcom Technologies Ltd 2D82 Saguna Netoworks 2D82 Sandvine Incorporated 2H57 Sanjole, Inc. 2C100 Sanopolis 2H33 Santok 2C31 SBS SpA 2H07 Scan Engineering Telecom CJSC 2B102 ScanBiz Mobile Solutions LP 2C75 SCS Cluster 2F49 SDMO INDUSTRIES 2E17 Secfone AG 2J41 Selecom 2F49 SENSIRION 2C107 Sequans Communications 2G11 SerVision Ltd. 2C72 SETELIA 2F49 Shaanxi XinTong Intelligent Technology Co., Ltd 2B09 Shanghai BroadMobi Communication Technology Co Ltd 2J55 Shen Zhen Power Idea Technology Limited 2J56 Shenzhen Anycool Communications Co., Ltd. 2H70 SHENZHEN BLEPHONE TECHNOLOGY CO.,LTD. 2J60 Shenzhen Ephone Communication Technology Co.,Ltd 2J59 Shenzhen Gongjin Electronics Co.ltd (T&W) 2J58 Shenzhen Huaptec Co., Ltd 2J53 Shenzhen Konka Telecommunications Technology Co. Ltd. 2F27 ShenZhen SIMTECH Technology Co.,Ltd. 2B100 Shenzhen Wave Multimedia Co.,Ltd 2J15 Shyam Networks (A Division of VNL) 2B47 SIAE MICROELETTRONICA 2D54 Siemens AG CMT 2H53 Sigma Mediterranee 2F49 Siklu Communication Ltd. 2C72 Silicon Image 2C06 SILIGENCE 2F49 SIMCom Wireless Solutions Co.,Ltd. 2H19 SimService A/S 2A05 SIRADEL SAS 2G41 Sisteer 2E47 Skiller Games 2C72 SKYFIBER 2B92 SleepRate by HypnoCore Ltd. 2C75 Smartadserver 2E47 Smartcom 2F49 SMScarrier.EU by interactive digital media GmbH 2G50 SMSGlobal 2C28 SMSTRADE 2B27 SNAPKEYS 2C75 SNAPP 2F49Sofialys 2E47 Sofrecom 2B69-B SOLiD Technologies, Inc. 2C67 Sonus Networks 2C13, 4.2HS25Spaceyes 2E47 Sphere 3D Inc 2A97 Spinner GmbH 2C81 SPIRIT DSP 2H11

StarVedia Technology Inc 2G70 Stoke, Inc. 2D08 Streamwide 2H50 Studio Ama 2F49 Subex (UK) Limited 2G45 Sud de France Développement 2F49 SUPERTOOTH E.C.E. S.A.S. 2G18 Surikate 2F49 Sweden at the Mobile World Congress 2F13 Sweden Mobile Association 2F13 SWID 2F49 SwingMobility 2F49 SYMENA 2C103 Synapse Mobile Networks Nordic AB 2F13 Synchronica plc 2A37 Systematic Paris-Region Cluster 2E47 SZ Telstar Co., Ltd 2J57 Tagattitude 2E47 Tail-f Systems 2F13 Talkpool 2F13 Tam Tam Consulting 2H33 Taqua 2A06 TATA ELXSI LTD 2D23 TazTag 2F49 TD Industry Alliance (TDIA) 2A73 TE Connectivity 2A61 Team Cote D'Azur 2F49 TEAMBLOGGER 2H33 TECHFAITH WIRELESS COMMUNICATION 2J21 TechnoSpin 2C62 Teclo Networks AG 2A14 Tekora 2E47 Telco Systems 2D82 Telcordia 2B25 TeleBilling A/S 2A05 TeleMessage 2C72 Telena 2A10 Telepin Software 2A97 Teligent Telecom 2F13 Tellabs 2A47 Telmar Network Technology 2G08 Tevolys 2E47 Tierone OSS Technologies Inc. 2A97 Tongyu Communication Inc. 2C114 TOPWISE COMMUNICATION CO.,LTD 2J50 Trango Systems, Inc. 2A126 Transatel 2E47 Transfer To 2E47 TRANSWITCH CORP 2G63 Trendit 2C72 Triplay 2C72 Trusted Logic 2B12 TrustNorway AS 2A67 Turkcell Technology Research & Development Inc 2B57 TXO Systems 2B116 Ubidyne 2C98 Ubleam 2E47 UBM TechInsights 2B113 ULEX Innovative Systems 2F49 Umeox Mobile Limited 2D40 United Time Technology Co.,Ltd 2J63 Upnext Research 2F49 UTEL 2E47 UXP Systems Inc. 2A97 VASCO Data Security 2H33 Vayosoft Ltd 2D82 V-DOCS 2D20 vedicis 2C102 VeriFone 2D06, 3.1HS129Vertex Wireless Co., Ltd 2B101 Viaccess 2B69 Vidiator 2D05, 3.1HS58ViewSonic Europe 2H10, 3.1HS54VISICOM 2D29 Vision Objects 2H54 VitalSignals Enterprises Inc 2A110 Vivacoeur 2F49 Vivatel Co Ltd 2C101 Vizrt 2F37 VMware 2G39 VNL 2B33 Voipswitch 2J49 VSS Monitoring, Inc. 2B115 VTT Technical Research Centre of Finland 2G12 W3C 2A31 Watch4net 2A101 WaveIP 2C72 Wavion Ltd. 2A114, 2C25, 2C62Wedge Networks Inc. 2A97-B w-HA 2B69-C Wind River 2A17, 4.4HS02 WIT Software 2C63 Wondercode AS 2A67 Xbrainsoft 2E47 Xiamen 35.com Mobile Communication Technology CO.,Ltd. 2A120 Xtreme labs Inc 2A97 Yangzhou Jingcheng Electronics Ltd. Co., 2J70 YOUi Labs Inc. 2A97 Zoom Technologies, Inc. 2C109

HALL 2.1ADS PROFESSIONAL EVENT 2.1D34 Aexio Software Sdn Bhd 2.1B22 AIRTAG 2.1B77 Airway Technologies 2.1A40Anomalous networks 2.1A15 APPSCEND 2.1D34 Arista Networks 2.1A77 AROBS Transilvania Sofware 2.1D34 ARTKLIKK 2.1B59Arvento Mobile Systems 2.1D26 ASICBANK Co., Ltd 2.1E56 Azimuth Systems 2.1D46 Batterie plus 2.1EZ6 Bima 2.1C83 BIOMETRY 2.1A85 BIT & Pulse Co Ltd 2.1A11 Bitdefender 2.1C10 BroadSoft, Inc. 2.1A12, 4.1EHS11 CalAmp 2.1A70 Carrier IQ 2.1A33 Continua Health Alliance 2.1E64 Corning Cable Systems 2.1C09 Corning MobileAccess 2.1C07 Cummins Power Generation 2.1E76 Cyberplat LLC 2.1D70 Cytech 2.1C62 Datapolice ( Formula Factory BV ) 2.1D10 Dension Audio Systems Ltd. 2.1B10 Developing Solutions, Inc. 2.1EZ1 Digivive Services PVT Ltd 2.1A73 DMD Mobile Sdn. Bhd. 2.1B71

Do It In Barcelona 2.1B26 Econet Solar 2.1E57Elitecore Technologies 2.1A27 Ephone International (S) Pte Ltd 2.1E63 Exadel 2.1A59 Fiabee Inc. 2.1B76 Fiberlink Communications 2.1EZ18 Flexenclosure 2.1D67 GE Energy Storage 2.1C11 Gemtek Technology Co., Ltd. 2.1C38 Genie Networks Limited 2.1A14 GILDEMEISTER energy solutions 2.1E70 Global Certification Forum (GCF) Ltd 2.1E58, 2.1E59 Global Payment 2.1D72 GNSS Technologies Inc. 2.1EZ9 GOTrust Technology Inc. (GO-TrusT) 2.1C26 GSMA 2.1A68, 4.6HS13HCL Technologies 2.1A36, 4.4HS19 HDMI Licensing, LLC 2.1A42 HealthAlert App 2.1E65 Heliocentris Energiesysteme GmbH 2.1E71 Hidalgo 2.1E60 iCreation Inc 2.1B27 IGS corporation Limited 2.1B29 iHealth Lab Inc. 2.1E61 InAccess Networks SA 2.1D66 Inceptum d.o.o. 2.1B16 INCROSS Co., Ltd 2.1A10 Indus Net Technologies 2.1C13 INMESOL, S.L. 2.1B61 InMobi 2.1C64 IPIX 2.1A76 ipoque- a Rohde & Schwarz Company 2.1A74 iQuest 2.1D34 IT Six Global Services 2.1D34 Itude Mobile 2.1E67 IVIO 2.1E91 Job and Esther Technologies 2.1C49 Joyent 2.1A75, 3.1HS90KL Trade Sp. z o.o. 2.1B32 Koncar - Electrical Engineering Institute, Inc. 2.1E74 Laipac Technology Inc 2.1D63 Layer 7 Technologies 2.1A79 Level, Ltd. 2.1D51 Maxcom 2.1D59 mCRUMBS GmbH 2.1C60 Metis S.A 2.1E68 MicroStrategy 2.1C50, 3.1HS97MobiWork 2.1A81 Momac 2.1D58 MoPub Inc. 2.1A58 MoreMagic Solutions, Inc. 2.1D80 Movidius 2.1E51, 4.7HS06 NETCOM TECHNOLOGY (HK) LTD. 2.1C81 NIS GLONASS 2.1B40 noriba GmbH 2.1D60 NTA GLOBAL 2.1E80 Oblong Industries, Inc. 2.1D16 Obopay Inc 2.1C85 OPENCODE SYSTEMS 2.1B51 Paythru 2.1C75 Pearson 2.1A78Pentalog Romania 2.1D34 Plexstar Inc. 2.1A21 Polaris Networks Inc 2.1B12 Pontiflex 2.1A69 Powerstorm 2.1E75 Poynt Corporation 2.1C58 Preventice 2.1D61 Procera Networks 2.1A39, 3.1HS170PT. Konten Indomedia Pratama 2.1C15 PT. Sarana Maju Lestari 2.1D08 QIWI Ltd 2.1D74 QUALTEH 2.1D34 Questex Asia Ltd 2.1E94 Racelogic 2.1B11 Ranplan Wireless Network Design Ltd. 2.1A05 Raylight Soluciones Tecnológicas S.L 2.1E69 Rosberg System AS 2.1A85 RouteSms Solutions Limited 2.1A24 Rx Networks Inc 2.1C28 SAFT 2.1D71 Seavus 2.1A83 Sedco 2.1D20 Sematron España 2.1B25 SHENZHEN SANJUN POWER INDUSTRIES.CO 2.1A19 SLA Mobile 2.1D78 SoftLayer Technologies 2.1B72 Solacia Inc 2.1C66 SOTI Inc 2.1C45 Stella Doradus 2.1C27 Strastar Communications 2.1A13 Swissmed Mobile 2.1E62 Synchronoss Technologies, Inc. 2.1B82 TELECOM REVIEW 2.1E98 TeleSemana.com 2.1E96 Telnet Redes Inteligentes, S.A 2.1A34 Tenesol & EDF Groups 2.1E77 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72The Logic Group Enterprises Ltd 2.1C72 ThinSlices 2.1D34 Tom Sawyer Software 2.1E83 Transilvania Software 2.1D34 UMIC Research Centre, RWTH Aachen University 2.1D53UnboundID Corp. 2.1B74 Urban Green Energy 2.1D69 Utiba Pte Ltd 2.1C73 V2R VISION TO REALITY 2.1EZ13 Verivo Software, Inc. 2.1C20 Vineyard Networks Inc 2.1A72 Vire Labs Ltd 2.1C12 Visual Fan 2.1D34 VisualOn Inc 2.1D24, 4.7HS05 ViVOtech, Inc. 2.1C72 Vogtec 2.1B20 WaveNET 2.1EZ3 Wirecard Technologies AG 2.1D75 Yangzhou Mastone Communication & Electronics Development Co., Ltd 2.1A28 Zoho Corporation (ManageEngine/WebNMS) 2.1B78

Hall 3.0 Courtyard2Embedcom CY03 Abertis Telecom CY25 Accenture CY17 ALBEDO Telecom CY03 Andago Ingenieria SL CY22 Aplicaciones y Proyectos Tic (Aptica) CY22 Aviat Networks CY08 Barcelona Digital Technology Centre (BDigital) CY03 Barcelona Media CY03 Bharti Airtel Limited CY02

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Brightstar Corp. CY01 Costales, Fernandez y Asociados SA CY25 CTTC CY03 Directorate General for Telecommunications and the Information Society CY03 EEN-Enterprise Europe Network CY03 Emovilia CY03 Etisalat CY20 Eurostar Mediagroup CY22 France Telecom/Orange CY07, 4.7HS56Fujitsu Limited CY15, 3.1HS125, 3.1HS87Fundació i2Cat CY03 Geeksphone CY22 Genaker CY03 GOVERNMENT OF CATALONIA /GENERALITAT DE CATALUNYA CY03 Gowex CY25 GSMA - Embedded House CY13 IBM CY23 Ingenia Telecom, S.L. CY22 INVEST IN SPAIN CY25 JSC Ingenium CY25 Juniper Networks CY06 Mobbeel CY25 Narada Robotics CY03 Naranya CY22 NEAPOLIS CY03 Panasonic Mobile Communications Co., Ltd. CY31 Protección Online CY25 Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información CY22, CY25 Simfonics Iberia S.L. CY22 SITmobile CY22 Sixtemia Mobile Studio CY03 Solaiemes CY22 Sybase 365 CY18 Telenor Group CY19 Tempos21 CY03 Ubiqua CY25 Unkasoft Advergaming CY25 Urbiotica CY03 Vodafone Group Services Ltd CY29 Zain CY21 Zed Worldwide S.A. CY22 Zhilabs SL CY22

Hall 3.1 GalleryActix 8C66, 3.1HS16Antenna Software 3.1HS172 AuthenTec 3.1HS174 AVG Technologies CZ, s.r.o. 3.1HS138, 3.1HS140BridgeWave Communications 3.1HS86 Business Logic Systems 3.1HS186 Bytemobile 2B77, 3.1HS113, 3.1HS115CelCite 2B13, 3.1HS44Cloudmark Inc 3.1HS133 Cognovo Ltd 3.1HS30 Colt Telecom 3.1HS26 Communology GmbH 2B68, 3.1HS112Critical Path 3.1HS42 CTI Group 3.1HS50 Deltenna 3.1HS181 DigitalRoute 3.1HS04 DxO Labs 2E47, 3.1HS88 Evolving Systems 3.1HS98 EXFO Nethawk 1G55, 3.1HS20Export Development Canada 3.1HS93 Fujitsu Limited CY15, 3.1HS125, 3.1HS87FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175Fundamo 3.1HS168 Good Technology 3.1HS96 Gree Inc 8A167, 3.1HS19, 3.1HS21Hitachi, Ltd. 2.1D40, 3.1HS41, 3.1HS51, 3.1HS61 iBasis 1E32, 3.1HS164Joyent 2.1A75, 3.1HS90Kaelus 1D68, 3.1HS166 Lime Microsystems 3.1HS100 MediaTek Inc. 1C58, 3.1HS161MicroStrategy 2.1C50, 3.1HS97Mindspeed Technologies 1E57, 3.1HS131Movile 3.1HS184 Movius Interactive Corporation 3.1HS126 Nextreaming 3.1HS176 NGMN Ltd 3.1HS114 Nielsen 3.1HS149 Nomor Research GmbH 3.1HS56 Oasis SMart SIM 3.1HS185 Packet 1 - Greenpacket Sdn Bhd 3.1HS101 Peregrine Semiconductor 3.1HS01 Picochip 1E57, 3.1HS127 PMC-Sierra Inc. 3.1HS08, 3.1HS10Procera Networks 2.1A39, 3.1HS170Rambus Inc 3.1HS09, 3.1HS13 Redknee 1E37, 3.1HS165, 3.1HS171RGB Networks 3.1HS34 Sonim Technologies 3.1HS102 Sycamore Networks, Inc. 3.1HS155 Symmetricom, Inc 3.1HS99 Tecnotree Corporation 1C50, 3.1HS187TeleTech 3.1HS147 TeliaSonera AB 3.1HS31, 3.1HS33, 3.1HS35, 3.1HS36, 3.1HS37Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72T-GAIA Corporation 3.1HS05 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158Velocent 3.1HS83, 3.1HS84 VeriFone 2D06, 3.1HS129Vidiator 2D05, 3.1HS58ViewSonic Europe 2H10, 3.1HS54Vlingo 3.1HS24 Volubill 1B18, 3.1HS162Wireless Intelligence 3.1HS85

Hall 44G Americas 4.7HS50 Acer Europe S.A 4.1EHS9, 4.1EHS13 AdaptiveMobile 4.6HS01 Adobe Systems Incorporated 1C31, 4.1HS37Airvana LLC 4.7HS58Altair Semiconductor 4.6HS23 Amobee 4.3HS15 Aptina Imaging Corporation 4.5HS16 ASUS Technology PTE. LTD 4.4HS14 Atmel Corporation 4.3HS10 Audience, Inc. 4.7HS31 austriamicrosystems – TAOS 2H02, 4.5HS14 Avvasi Inc 2A97, 4.6HS39 Aylus Networks, Inc. 4.6HS07 Broadcom Corporation 4.1HS02 BroadSoft, Inc. 2.1A12, 4.1EHS11 Cambridge Broadband Networks Limited 1G26, 4.3HS30Cambridge Silicon Radio Ltd 4.0HS27 Citibank N.A. 4.1EHS1

comScore 4.6HS52 CounterPath Corporation 4.6HS21 Cygnus Broadband 4.7HS27 Deutsche Telekom AG 4.1EHS14, 4.1EHS15Discretix Technologies Ltd. 2C72, 4.7HS22 D-Link Corporation 4.6HS38 Ecrio Inc. 4.2HS36 Entre Marketing Ltd 1E19, 1F62, 4.4HS25Equinix 4.6HS02, 4.6HS05 Facebook 4.6HS22, 4.7HS35, 4.7HS44, 4.7HS46France Telecom/Orange CY07, 4.7HS56GCT Semiconductor, Inc. 4.5HS02 Google Asia Pacific Pte. Ltd 4.6HS49, 4.6HS53GSMA 2.1A68, 4.6HS13GSMA - Partnership Programme 4.7HS32 HCL Technologies 2.1A36, 4.4HS19 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, 4.6HS09,

4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35Ikivo 2F13, 4.6HS46Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01Intrinsyc Software International, Inc. 4.7HS01 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Kyocera Communications, Inc 4.5HS04 LG Innotek Co., Ltd 4.7HS19 MASTERIMAGE 3D 4.1EHS7 Maxim Integrated Products, Inc. 4.3HS01, 4.3HS05, 4.3HS12, 4.3HS40McAfee International Ltd 4.7HS42 Mformation Technologies 1A56, 4.4HS31Microelectronics Technology Inc. (MTI) 4.6HS57 Micron Technology, Inc. 4.2HS18 MIPS Technologies, Inc. 4.6HS36 Mobile World Capital - Barcelona Conference Centre 4.9HS01Monotype Imaging Ltd 4.7HS36 MontaVista Software, Inc 4.1EHS16 Movidius 2.1E51, 4.7HS06 Movik 4.7HS14 MtekVision Co., Ltd 4.5HS01 Murata Electronics Europe 4.7HS38 Nanoradio AB 4.7HS60 Netbiscuits GmbH 4.5HS11 NetLogic Microsystems Inc. 4.5HS44 NetNumber Inc 4.7HS47 NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42Nuance Communications, Inc. 4.7HS03, 4.7HS18, 4.7HS20Polycom 2D01, 4.6HS06Pontis 4.5HS29 QuantumWave Capital 4.7HS48 RealNetworks Inc 4.0HS19 Red Bend Software 4.3HS50 ROUTE 66 4.7HS04 S Technologies Ltd 4.4HS03, 4.4HS05, 4.4HS07, 4.4HS09Samsung Semiconductor Europe GmbH 4.0HS02 Scalado 4.6HS27, 4.6HS61 Shazam Entertainment Limited 4.2HS12 Sierra Wireless AV44, 4.3HS02Sonus Networks 2C13, 4.2HS25Sprint 4.1EHS10 SRS Labs 4.7HS10 Stollmann E+V GmbH 4.6HS62 SYNAPTICS INC 4.7HS39 Syniverse AV105, 4.1EHS8Synopsys 4.2HS15 The Carphone Warehouse 4.1EHS19 TM Forum 4.6HS50 TomTom 4.3HS19 Ubiquisys AV92, 4.1EHS12, 4.3HS13Verizon Wireless 4.1EHS3, 4.1EHS4, 4.7HS13, 4.7HS15 Vesta Corporation 4.6HS63 VIMPELCOM LTD 4.1EHS5, 4.1EHS6VisualOn Inc 2.1D24, 4.7HS05 Wi-Fi Alliance 4.6HS48 Wind River 2A17, 4.4HS02 Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd 4.1EHS2

Hall 6ACI 6HS4 Aepona 7E44, 6HS8Alcatel-Lucent 6C23, 6C63 Atlantic Provinces 6HS18, 6HS20 Brightcove 7G8, 6HS28 Ericsson 6E01, 6E30, Z5.1IMA (Israel Mobile and Media Association) 6C43, 6C50Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01MobiTV, Inc 6HS10 NTT Solmare Corporation 7C44, 6HS84Sony Ericsson Mobile Communications AB 6E01 Telmap Ltd 7C42, 6HS24Transaction Network Services (TNS) 6HS80 Urban Airship 6HS82

App PlanetAddFleet 7E87 ADEYA SA 7F24 Adfonic 7A96 Adtriple 7E73 Aepona 7E44, 6HS8AGENCE FRANCE PRESSE 7D64 agmis, UAB 7H2 Airpush 7A80 ALK Technologies Ltd 7C80 ANALOG TWELVE Co., Ltd. 7A102 Apadmi Ltd 7C28 Apperian, Inc 7G11 appMobi 7E75 arara inc. 7A92 Artificial Solutions 2F13, 7F86Auris 7F16 BACKELITE 7D84 Baltic Car Equipment 7H2 Baltic Web Studio 7H2 BCN touch 7E80 BIJUTSU SHUPPAN NETWORK Co., ltd. 7A103 BlackBelt SmartPhone Defence Limited 7C28 BlackBerry by Research In Motion Ltd 7B42 Blinzy Studios 7D81 Brightcove 7G8, 6HS28 Business Support Solutions 7C28 BuzzCity Pte Ltd 7E47 Canonical 7C87 CELSYS,Inc 7C44 Ciklum 7F14 CooTek 7C90 Counterpoint, SL 7F80 Coyote Systems 7C81 CRI Middleware Co., Ltd. 7A104 Deezer 7C86 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97Digimarc Corporation 7B70 Down to Moon 7E82 eBay Inc 7D90

eBuddy B.V 7C34 eGain 7D58 Endomondo 7E63 Enough Software 7D62 Enterprise Lithuania 7H2 Enterprise Lithuania IT Cluster 7H2 ETRONIKA 7H2 EVP International 7G7 Fastaxi SL 7E86 FeliCa Networks, Inc 7A107 Fiksu 7H12 Fon Technology 7E69 fonYou Telecom, S.L 7F5 Forum Telecom, Inc. 7F16 Garmin / NAVIGON - a Garmin Brand 7D36 GetJar 7H2 GfK 7C69 Grupo.Mobi 7E71 GSMA OneAPI 7B82 HaptiMap 7H14 HeART BIT, Inc. 7A94 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08,

4.6HS09, 4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35

Hidden Brains Infotech Pvt.Ltd 7G4 HR-Germany / iGRIP 7F10 IGTS 7H2 Immersion 7C56 InMobiles BV 7H16 Innova 7C62 InQBarna 7E84 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01InternetQ 7B26 INTSIG INFORMATION CO., LTD 7E45 Invensense 7B80 Itero 7H2 Itinerarium 7F83 iTo, UAB 7H2 J1CK Mobile Systems 7B86 Jabra / GN Netcom 7E58 Japan External Trade Organization (JETRO) 7A84, 7A88, 7A90,

7A92, 7A98, 7A103, 7A104, 7A106, 7A107, 7A112Jarbull by Globsis 7F20 jig.jp co., ltd. 7A100 Kaspersky Lab 7B38 Krusell 7E68 madvertise Mobile Advertising 7B102 Mail2World, Inc. 7G9 Malcom 7E73 mBlox 7D49 mediba Inc. 7A90 Metasite Business Solutions, UAB 7H2 Microgaming Software Systems Ltd 7H20 millenoki ltd 7B33 milog Inc. 7A88 MIPI Alliance 7H10 MOBIBASE 7F3 Mobile Systems, Inc. 7E61 MobileKing GmbH 7D42 MobOn 7H2 Mocean Mobile 7B34 Mokipay Europe 7H2 Movilway 7B68 Mozilla 7A38, 7B96Mubiquo Apps S.L 7B90 MultiActiva Mobile 7F81 NDrive Navigation Systems SA 7C70 NeoSOFT Technologies 7F95 Neosono 7E85 net mobile AG 7D35 Neustar AV89, 7A86NewPace Technology Development Inc. 7F89 Nokia Corporation 7H30, 7H40, 7I10NTT Solmare Corporation 7C44, 6HS84Octopod, Ltd 7B92 Oonair 7C35 OPENMARKET 7E42 openTrends Solucions i Sistemes S.L 7F93 OtterBox 7D60 Planet Media 7C83 Plunge interactive 7F85 Podsimka LLC 7A72 Private Planet 7C30 QITLABS 7D83 Qustodian 7F84 Roambi 7C106 RubicPro Ltd. 7F1 RUNTASTIC 7F91 Sennheiser Communications A/S 7D56 Service2Media 7B35 SHIFT inc. 7A106 ShinobiControls 7G6 SlashMobility 7E83 Sling Media Inc 7E52 Smaato 7C38 SOFT FOR YOU, SL 7F87 Spicysoft Corporation. 7A98 ST-Ericsson 7D45, Z4.2STMicroelectronics 7C18 Synctur 7D87 Tajseed Co. Ltd. 7D46 TeleSoftas UAB 7H2 Telmap Ltd 7C42, 6HS24theChanner 7E81 Thumbstar 7C28 TransferJet Consortium 7D22 Upstream Mobile Marketing Limited 7D61 Uwanna Inc 7G10 VALID 7B84 VELTI 7C58 Vopium A/S 7F12 Voxtrot 7A82 Vserv Digital Services Pvt. Ltd 7H1 WAC Application Services Ltd. 7C82 WIN Information Technology Inc 7B104 Wireless Media 7D80 WorldConnect AG 7B98 wöwbile Mobile Marketing 7D85 Yospace Technologies Ltd 7D20 Zyncro 7F82

Hall 82LK DESIGN LTD 8B192 Acision Nederland B.V 8A86, 8A93 Actix 8C66, 3.1HS16AirWatch 8B110 Amdocs Management Limited 8B101 AT&T 8A77, 8A80 Cellebrite 8B71 Celltick 8B73 Cisco 8A70, 8A111, AV64CLX Networks 8C72

Comverse 8B83 CSG International 8A67 Duracell Powermat 8B127 emporia Telecom Produktions- und Vertriebs GmbH & Co KG 8A139 eServGlobal 8A69 Ezetop Ltd 8C55 Gemalto SA 8A102 Giesecke & Devrient GmbH 8B65, AV84Golla Oy 8A50 Google Inc 8C25, 8C32 Gree Inc 8A167, 3.1HS19, 3.1HS21GSMA Pavilion - GSMA 8C118 Huawei Technologies Co., Ltd 8A159, Z6.1, Z6.2, Z6.4, Z6.5, Z6.6Innopath Software 8C67 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01LG Electronics Inc 8B178 Morpho, e-Documents 8B76, AV79Motorola Mobility UK Ltd 8A28, 8A51NEC Corporation 8A125, 8A150 NewNet Communication Technologies 8A169Nokia Siemens Networks 8C01 NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42Oberthur Technologies AV66, 8B68Orga Systems GmbH AV91, 8B70Powerwave Technologies 8B109 Qualcomm Incorporated 8B30, 8B53Rich Communications Ecosystem 8C118 Samsung Electronics Co Ltd 8B169, 8B171, 8B175, 8B177, 8C167SanDisk Corporation 8B91 Sicap 8B94 SK Planet Co., Ltd 8A147 SK Telecom 8A142, 8A147 Skyworks Semiconductor SAS 8C132 Symantec Corporation 8A171 Symsoft 8C72 Tecore Networks 8C78 Teleca AB 8B79 TeleCommunication Systems, Inc. 8C115 Telefonica S.A. 8A115 Texas Instruments Incorporated 8A84 ZTE Corporation 8B145, 8C129, 8C139, 8C141

ZONE 3Ford Motor Company Z3.2 Qtel International Z3.1

ZONE 4HTC Europe Co Ltd 1D34, Z4.1 ST-Ericsson 7D45, Z4.2

ZONE 5Ericsson 6E01, 6E30, Z5.1

ZONE 6Huawei Technologies Co., Ltd 8A159, Z6.1,

Z6.2, Z6.4, Z6.5, Z6.6

AvenueAcme Packet AV48 ALCATEL ONE TOUCH AV10, AV12, AV32, AV33, AV34ANADIGICS AV83 Aricent Group AV86 Atos AV06 BelAir Networks Inc. AV03 BICS (Belgacom International Carrier Services) AV47 Blippar AV35 BlueRun Ventures AV100 Booz & Company GmbH AV116, 1F51Brightpoint, Inc. AV78 Carbon Diem AV35 Ciena AV09, AV74 Cisco 8A70, 8A111, AV64Convergys 1G69, AV69Dell Marketing L.P. AV23 Dialog Semiconductor AV108, 2F28Dialogic Inc. AV114 eeGeo lTd AV35 Emitac Mobile Solutions AV25 Freescale Semiconductor AV27 Freescale Semiconductors UK Ltd AV35 Geonovo Limited AV35 Giesecke & Devrient GmbH 8B65, AV84Imperial College London AV35 INSIDE Secure 2D88, AV72Iwireless Solutions AV35 Location Labs / Safely AV100 LSI AV76 Marvell Semiconductor, Inc. AV55 Metaswitch Networks AV81 Millennial Media AV42 mimoOn GmbH AV109 Mobile World Live AV05, AV20Mobilize AV35 Morpho, e-Documents 8B76, AV79Myriad Group AG AV102 Neustar AV89, 7A86Oberthur Technologies AV66, 8B68Openet AV94 Oracle AV60 Orga Systems GmbH AV91, 8B70PacketVideo AV38 Pinger AV01 Renesas Mobile Corporation AV16 RFMD AV71 Rovi Europe Limited AV90 SEVEN Networks AV41 Sierra Wireless AV44, 4.3HS02SmithMicro Software AV22 Stream Communications AV35 Sub10 Systems Ltd AV35 Syniverse AV105, 4.1EHS8TATA Communications (America) AV99 The Western Union Company AV87 TriQuint Semiconductor 1B55, AV97Ubiquisys AV92, 4.1EHS12, 4.3HS13UK Trade & Investment AV35 Wipro Technologies AV30 Wolfson Microelectronics AV95 Wood & Douglas AV35

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 37

MWC12 Daily DAY4_DAY4 23/02/2012 17:12 Page 37

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Long Term Evolution (LTE) global forecasts

Over 50 live LTE networks across 30 countries

Over 200 live LTE networks across more than 70 countries

VoLTE compatible networks and devices to be launched in 2012.

© Wireless Intelligence web: wirelessintelligence.com email: [email protected] twitter: @wi

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MWC12 Daily DAY4_DAY4 23/02/2012 17:12 Page 38

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A new consumer survey,commissioned by ComptelCorporation, the leading vendor ofCustomer Engagement software,has revealed that two-thirds ofconsumers feel neglected by theirmobile operators and that almosthalf are likely to churn within thenext two years as a result. Thesurvey also reveals howconsumers in United Kingdom,France, Germany and the UnitedStates would be more loyal and

willing to spend more, if operatorsengaged with them more.Comptel offers solutions which

combine the ability to collect a largeamount of data, make sense of themthrough advanced analytics, and takeengaging action through policycontrol, charging or service fulfilment.

For a copy of the researchresults, please visit Comptel(www.comptel.com) at booth#1C06.

Survey Reveals CustomersNeed More Love FromTheir Mobile Operators

Fujitsu is showing the new quad-core ‘superphone’ with ultra-fastOS, along with the world's thinnest6.7mm waterproof Smartphone,and much more. You will be able totouch and try all the incredible newSmartphones and tablets by Fujitsu

at the Fujitsu stand. While you'rethere, experience Fujitsu featureslike waterproof performance foryourself. Fujitsu is the oneSmartphone maker with verticallyintegrated manufacturing, a globalICT presence and comprehensive

expertise ranging fromsupercomputers to tablet PCs.

Come and visit our stand at‘Courtyard CY15’ or contact usvia the Fujitsu website(www.fujitsu.com)

Fujitsu Delivers Virtuoso Performance

JDSU introducesPacketPortalTM, an industry firstusing a revolutionary cloudapproach to intelligencecollection. By decoupling datacapture and filtering frommanagement and analysis, JDSUis able to dramatically reduce thecost, size and complexity ofinformation collection bringingunprecedented and massive scale.Now service providers, no longer

limited by information blindspots,can address the issues of drivingcosts down, maximizing thecustomer experience anddelivering exciting new tailoredservices. Powered by an openvalue-creating platform combinedwith a comprehensive partnermodel, PacketPortal delivers theright intelligence at the right timeto any business, monitoring ormanagement application.

PacketPortal now lets you seethe network the way yourcustomers experience it.

Visit the JDSU Booth in Hall 1,stand 1G63 to find out moreabout the unique PacketPortalsolution or visit www.jdsu.com

JDSUPacketPortalTM

RedefiningCustomer,Content &NetworkIntelligence

EXHIBITOR NEWS

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 39

Compact, Low LossSwitching for High Linearity2G/3G/4G ApplicationsThe RFMD® family of high-

power discrete switch products,which are available in SPDT, SP3T,and SP4T type architectures, aretailored to address coexistenceissues in WiFi, BT, GPS, and LTEbands that require extremely highlinearity. These switches have verylow current consumption makingthem ideal for use in battery-powered cellular devices wheretalk time and standby time arecritically important. Other possibleapplications for these switchesinclude antenna tuning andcellular band switching. TheRF1602 is an SPDT switchdesigned for use in SV-LTE,

WCDMA, and CDMA applications;the RF1603A is an SP3T switchideally suited for use in multi-modeGSM/EDGE/WCDMA/CDMA/LTEapplications; the RF1604 is anSP4T switch is also suitable for usein multi-mode GSM/EDGE/WCDMAapplications, as well as LTE, andcellular infrastructureapplications.

For further information or torequest a meeting with RFMD atMWC, contact us [email protected]

NXP Software is bringing a smileto visitors’ faces with its real-lifedemonstrations of its LifeVibesproducts. Visitors to its stand (Hall 1,A15) can try out video and voicesolutions designed to wowconsumers in today’s multi-screen,multi-tasking world. You can playwith the latest LifeVibes videosoftware. It’s a combined videoplayer and social control panel that

lets you watch videos, talk onFacebook Chat, tweet and browse allat the same time. Or why not hearhow LifeVibes VoiceExperience andHD Voice make voice calling crystalclear – even with all the noise ofMWC in the background? And toshare the fun, you can capture andupload a smile to Facebook withLifeVibes fast, intuitive media editingand trimming software.

Smile! Experience a“wow” moment withLifeVibes software

web: wirelessintelligence.com email: [email protected] twitter: @wi©

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EXHIBITOR NEWS

Wi-Ex, a leading provider ofconsumer and commercialmobile signal boosters for thehome and office, is showcasing itszBoost European product lineincluding the zBoost-ONE UMTS3G Signal Booster and zBoost forhome and office.

zBoost eliminates mobile phonenotspots by increasing the mobilesignal indoors and eliminatingdropped calls. With zBoost, userscan take full advantage of voice,data and Internet services on theiriPhone, Blackberry, DROID,smartphone and other connected

devices including iPad and tabletsincluding 3G high-speed data andvideo, instant messaging, picturesand more at home and in theoffice.

Visit us at stand 2J29Or at www.Wi-Ex.com/MWC2012

zBoost Your MobilePhone Notspots

Polystar—first tooffer VoLTE test tool

Polystar, a leading supplier ofService Assurance, NetworkMonitoring and Test Solutions, islaunching VoLTE functionality inthe SOLVER load and feature-testing tool. Polystar is the first onthe market to address the rapidlygrowing demand for VoLTEtesting. SOLVER will provide itscustomers with the powerful toolto efficiently test voice handlingand voice quality of 4G in their labsand networks. Through thesimulation of VoLTE traffic, thefunctionality, quality and reliability

of IMS networks can be tested andverified.SOLVER is a powerful stress and

feature testing tool for SIP, PSTN,2G, 2.5G, 3G, and 4Gtelecommunications networks. Itsproven combination of ease-of-use, complexity and capacity hasbeen appreciated by vendors andoperators for nearly a decade.

Come and visit us at stand1E04 or contact us [email protected]

February 29, 2012 – MIPI Alliancetoday announced the Low LatencyInterface (LLI) v1.0 specification formobile devices, which offers a point-to-point interconnect between theapplication processor andmodem/baseband processor. Usingthis high bandwidth interconnectenables the baseband processor toaccess the application processor’sdedicated DRAM memory forbaseband processor operation, thuseliminating a separate, dedicatedDRAM chip. Industry estimatestranslate the savings to anapproximately $2 USD reduction inthe total bill of materials for asmartphone. Board space is alsosaved, enabling mobile devicemanufacturers to reduce footprint.In addition, SoC designers canconnect multiple chips in a “daisychained” configuration, allowing the

chips to share a single memorychip. Finally, LLI leverages the MIPIAlliance M-PHYSM physical layer, ahigh bandwidth approach used forperipheral inter-chip interconnectsin mobile devices. For moreinformation, go to www.mipi.org/LLI

Hall 7, Stand 7H11 MIPI® is a registered mark ofMIPI Alliance, Inc.

Media Contact:Marcia [email protected]

MIPI® Alliance LowLatency InterfaceSpecificationEliminates MemoryChip in MobileDevices

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 40

MWC12 Daily DAY4_DAY4 23/02/2012 17:13 Page 40

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EXHIBITOR NEWS

MACH, the leading provider ofcloud-based managedcommunication services, todayannounced that it will provide a fullportfolio of roaming services to BhartiAirtel (‘Airtel’) operations acrossAfrica. Airtel currently operates in 16countries in Africa. Reducing costsand optimising revenue arefundamental to multi-nationaltelecommunications groups – MACHoffers business intelligence, onlinereporting and budget managementtools which give a full view of roamingbusinesses and allow executivemanagement to create strategicroaming policies to achieve this. Withthe deployment of MACH’s solutions,Airtel will be able to take a top-downconsolidated view of its group-wideroaming business and determinegroup roaming strategies that willimprove competitiveness.

Come and visit us at stand 1H49or contact us via: [email protected]

MACH and Bharti AirtelForm StrategicPartnership to EnhanceRoaming Business

1

2 3

4 5

6

ZONE 6 ZONE 3

ZONE 4

8

7

Mobile and privacy: Are they mutually exclusive?

Free for all delegates www.gsma.com/mobileprivacy

Help find answers to questions like:

informed decisions about their personal information and privacy?

is respected and protected by those

do this in practice?

This session is for app developers and people implementing mobile apps and services.

Moderator

American Association of Advertising Agencies (4A’s)

Speakers

behavioural targeting and giving users control of their data

Thursday 1 March 9:30 – 11:00 GSMA Seminar Theatre Hall 2.1

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CTS, Crypto TelecommunicationSecurity S.A. presents the mostpowerful hardware encryptiondevice – NUME. NUME, a smallportable dual-processor encryptor,can be connected via Bluetooth orcable to any mobile telephone,tablet PC or standard PC. NUMEprovides seamless end-to-endprotection for you GSM connection,using strong voice, data, SMS, MMSand E-mail encryption. It hascompatible implementations forWindows, MacOS, Apple iOS,Android, Symbian, Blackberryoperation systems. NUME has a

built-in SD card 32 GB in encryptedform. NUME uses VoIP technology.Encrypted communication betweenusers can be established via 3Gnetwork or through CTS companySIP server, using direct Internetaccess via Wi-Fi or WiMax. Sowherever you are, whatever modernmobile device you have, with NUMEyou can be sure that all your privateinformation, transactions andconversations are secured.

Come and visit us at 2F14 orcontact us: www.nume.ch,[email protected]

World's first portablevoice and data encryptor

Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 41

MWC12 Daily DAY4_DAY4 23/02/2012 17:13 Page 41

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PROGRAMME

Keynote 7: Driving the Mobile Technology Evolution09:30 - 11:00 Location: Hall 5 - Auditorium 1

As mobile operators across the globe upgrade their networks to LTE,the full promise of fast and ubiquitous mobile broadband is becominga reality. However, as demand for data services continues to grow, itwill become increasingly important for operators to deploytechnologies which will not only make their networks more intelligent,but also make the best use of their spectrum allocations.

Network architectures will need to evolve to reflect both the density ofthese new networks as well as the increased capacity they will carry.The drive to scale up the deployment of LTE-enabled devices will bejust as important, while at the same time LTE Advanced looms largeon the horizon with a whole new set of questions and challenges.Which factors will determine the technology investments operatorsmake in the coming years? Can the industry do more to workcollaboratively and build greater efficiencies into the R&D andmanufacturing process? How will regulation impact the growth of themobile ecosystem?

Join some of the industry’s technology pioneers as they discuss the futureof the networks which underpin all that is mobile.

KEYNOTE SPEAKERS:

MODERATOR:Gabriel Brown, Senior Analyst, Heavy Reading

Warren EastCEOARM

Kevin JohnsonCEOJuniper Networks

Dan HesseCEOSprint Nextel Corporation

Shi LirongPresidentZTE

Technology Evolution: Network ArchitectureEvolution

Jointly Developed with

11:30 - 13:00 Location: Hall 5 - Auditorium 2

Even in the near future, operators will need to deliver highercapacities, new services and higher Quality of Service to thecustomer, while improving efficiency and lowering cost internally.For most operators, this revolution must be achieved by anevolution in their radio, aggregation and core networks.

Mobile operators have already started to deploy heterogeneousnetwork structures combining different generations of wirelesstechnologies, often embedded in an environment of macro-, micro-and even femto-cells. Furthermore, LTE-Advanced features, newcentralised RAN and smart network architectures are currently beingdeveloped and evaluated.

As a result, many of the elements needed to deliver a flexible,intelligent network already exist or will appear in the near future.The main challenge is to do it right - to bring the pieces of thepuzzle together in a way that supports an operator’s financial,technical and business needs throughout the evolutionary process.This session highlights how industry leaders are working towardsthis and what steps should be taken.

Embedded Mobile: The Market Opportunityin the Automotive and Utilities Sectors 11:30 - 13:00 Location: Hall 5 - Room 5

The automotive and utilities sectors, amongst others, represent strongmarket opportunities for mobile network operators and other serviceproviders. Embedding telematics into vehicles which use mobileconnectivity to deliver safety and security services, and infotainmentservices such as internet access, live traffic updates and weather reportsare becoming increasingly commonplace. Meanwhile, mobile connectivityis enabling utilities suppliers to more effectively manage the supply anddemand of consumers’ energy and water.

The market opportunity for embedded mobile in the automotiveand utilities sectors will be evaluated in this session. It will alsoexplore the types of services that can be expected in the future andthe role of the various players in the value chain in bringing thesesolutions to market, whilst addressing critical successful factors.

Mobile Money: Delivering Innovative MobilePayment Services11:30 - 13:00 Location: Hall 5 - Auditorium 3

A wide range of mobile payment products and services have beenrolled-out globally to date, largely focused on the purchase ofdigital goods and services. The mobile payments market is expectedto reach $670 billion by 2015, according to Juniper Research, andthe scope of mobile payments is broadening outside of digitalgoods and services. In light of the expected growth in mobilepayments, service providers continue to look for new ways toinnovate and utilise technology to execute payment transactionsand deliver an improved user experience.

Virtual cards enabling online payments, virtual currencies and creditcard readers are just some examples of technology innovations inmobile payments. However, delivering innovative mobile paymentservices is not just about the underlying technology; a streamlinedvalue chain and a customer-focused go-to-market strategy are alsocritical factors in delivering successful mobile payment services andgaining competitive advantage.

This session will explore the latest innovations in mobile payments.It will also address the challenges for the ecosystem as well as thecritical success factors in delivering innovative services in the highly-competitive mobile payments space.

Technology Evolution: Network OperationsEvolution

Jointly Developed with

14:30 - 16:00 Location: Hall 5 - Auditorium 2

Technology developments and business pressures are destroyingmany old barriers – between networks and IT, voice and data, fixedand mobile, telecoms and internet. This change offers operators thechance to manage their networks and services in new ways,lowering costs and opening up fresh business opportunities.

However, for operators to take full advantage of these opportunitiesrequires some radical changes throughout their business, networksand IT systems. There are considerable challenges to overcome, notleast the management of converged networks, of different wirelesstechnology generations and of an increasingly complex multi-vendorenvironment.

Based upon practical experience, this session focuses on how toevolve mobile network operations effectively. It offers delegates thechance to understand the path towards a new style of networkoperations, how to take advantage of its benefits and how to avoidthe dangers on the way.

Embedded Mobile: Consumer Electronics -The Case for Embedding Mobile Connectivity14:30 - 16:00 Location: Hall 5 - Room 5

As the demand for consumer electronics such as tablets and e-readers goes from strength to strength, mobile network operatorsmust contend with a huge increase in multimedia traffic on theirnetworks. What types of consumer electronics are expected to placethe most demands on mobile networks? What are the different usecases? How can mobile network operators best meet the growingdemand for mobile connectivity while maintaining the same Qualityof Service that consumers have come to expect from their electronicdevices?

This session will explore the landscape of embedded consumerelectronics and the business case for embedding mobile connectivityinto consumer electronics devices, and will consider the possiblealternatives.

Mobile Money: Emerging Markets - Whereare the Opportunities for Mobile Money?14:30 - 16:00 Location: Hall 5 - Auditorium 3

Several emerging markets represent strong growth opportunities formobile money due to the high numbers of unbanked and under-banked customers. Money transfers, bill payments, cashwithdrawals and forms of micro financing, often through simple butsecure SMS messaging, are just some examples of mobile moneyservices which are proving valuable to consumers in emergingmarkets, where mobile phone usage is high but where access totraditional banking services is limited.

This session will explore where opportunities exist for mobile moneyservices in emerging markets. It will discuss the role of mobilenetwork operators, financial institutions and payment providers andthe challenges in bringing mobile money services to emergingmarkets.

Conference Sessions

DAY 4 Thursday, March 01, 2012

Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 42

All details correct at the time of going to print. Please visit the Information Points at Mobile World Congress for any updates or changes to the Conference programme.

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mobile c verage a network roaming coverage map service for your website

www.collinscoverage.com [email protected] +44 7787 126660

Come and visit us at the GSMA Pavilion in Hall 8Collins mobile Coverage is a web based roaming coverage map

service made available through CollinsBartholomew’s partnership with the GSMA. Using the latest mapping technology,

Collins mobile Coverage combines up-to-date world base maps with unique mobile network coverage data provided by operators

from around the world. These seamless roaming coverage maps are delivered straight to network operators’ corporate web pages to help them tell their users where they can use their phones when abroad.

Interactive seamless network roaming coverage maps delivered straight to network operator corporate web pages

Displays all available roaming partner coverage

Modern JavaScript based mapping API with mouse wheel zoom

Fast and easy to implement

Ability to display network coverage using corporate colours

Toggle between GSM and 3G coverage

Regular network coverage updates

Maintenance free

Up-to-date and authoritative worldwide base maps

Hosted from secure and reliable web servers

Available to all GSM members around the world

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Thursday 1st March MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 44

GSMA GLOBAL MOBILE AWARDS 2012

Platinum AwardsSponsor:

Awards Category Sponsor -Apps of Year

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Thursday 1st MarchMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 45

CONGRESS IN PICTURES

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3 becomes powerfulnumber-three player in Austria as marketconsolidates

Matt Ablott, Senior Editorial Analyst, Wireless Intelligencewww.wirelessintelligence.com

Austria is a highly-penetrated andfiercely competitive mobile market soconsolidation will be welcomed by the

main protagonists. Four competing networksserving a population of less than 9 million isclearly unsustainable in a market that isshifting focus from connections growth tosubscriber profitability.According to the latest Wireless

Intelligence data, Austria is approaching 150percent market penetration, making it thefourth most penetrated mobile market inWestern Europe behind only Finland,Portugal and Italy. Nevertheless, the Austrianmarket still managed to grow by 6 percentyear-on-year in Q3 in 2011 with onlyOrange’s customer base contracting slightlyfrom a year ago (by 1 percent).The market is also highly advanced with 3G

connections now accounting for half of thecountry’s total (53 percent) and three of thefour local operators having launched LTE.Almost three quarters of Austrian mobilesubscribers are also now on postpaidcontracts.Hong Kong's Hutchison Whampoa, owner

of 3 Austria, is to acquire 100 percent ofOrange Austria from its current ownersFrance Telecom (35 percent) and private-equity firm Mid Europa Partners (65 percent)for an enterprise value of EUR1.3 billion.However, 3 Austria will then sell on to OrangeAustria assets worth EUR390 million toTelekom Austria. These assets includeOrange’s prepaid ‘Yesss’ mobile brand, plusspectrum and base station sites.

The net consideration payable by 3Austria of EUR0.9 billion for OrangeAustria (after the sale of the assets toTelekom Austria) equates to 6.9x earnings(EBITDA). 3 is targeting cost and capexsynergies to the tune of EUR500 millionfrom the combination.As the merger involves the two smaller

players, the deal should have no problemgetting regulatory approval. The transactionmerges third-placed operator Orange andfourth-placed 3 to create a powerful numberthree behind Telekom Austria’s A1 andsecond-placed T-Mobile. According to thelatest Wireless Intelligence figures, based onQ3 data, the deal would create a combinedentity with 3.5 million mobile connectionsand a 27 percent market share.France Telecom and Mid Europa Partners

acquired 3 Austria, formerly known as One, in2007 for EUR1.4 billion, in a deal that wastouted at the time as the “largest industrialleveraged buy-out in Austria.” However,Austria is now one of several Europeanmarkets where France Telecom is disposingof assets it deems as ‘non-core.’

3 Austria switched on its first commercialLTE network in the country’s capital city,Vienna, in November. A1 and T-Mobile bothlaunched LTE in Q4 2010, also in thecapital. The new networks are now beingrolled out in other urban centres, includingGraz and Linz.Meanwhile, Telekom Austria, which has

been struggling financially, appears to be ripefor a takeover. While the Austriangovernment’s 28.4 percent 'blocking' stake inthe firm makes a hostile takeover extremelydifficult, an investment vehicle led by notableAustrian ‘corporate raider’ Ronny Pecik hassteadily built up a 15 percent stake in recentmonths and is poised to use its influence totrigger a shift in Telekom Austria’s ownershipand board make-up.Pecik is reportedly in alliance with

Orascom Telecom founder Naguib Sawirisand one suggested scenario for the group isthat they lobby Telekom Austria to align (orpossibly divest) some assets in EasternEurope to Orascom or VimpelCom,Orascom’s indirect majority parent. TelekomAustria controls a number of mobile

operators in Eastern Europe, notably inBulgaria (Mobiltel), Belarus (Velcom),Slovenia (Si.mobil), Macedonia (Vip), Croatia(VIPnet) and Serbia (Vip).In the first nine months of 2011, Telekom

Austria reported a 73.2 percent year-on-year decline in net income to EUR68.7million, while sales dropped 4.1 percent toEUR3.34 billion.Regardless of what happens to its

shareholder structure – or its EasternEuropean assets – the focus for TelekomAustria in its home market continues to be toensure its mobile unit does not cannibalise itsfixed business. Along with pricing andregulatory pressures, fixed-to-mobilesubstitution has been a major headache forthe incumbent in the year to date.

Austria is the latest mature WesternEuropean mobile market to seeconsolidation following the mergerbetween the country’s two smallestoperators, 3 and Orange, while theparent of the market leader –Telekom Austria’s A1 – is also thesubject of takeover speculation.

ANALYSIS | AUSTRIA

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is thedefinitive source of mobileoperator data, analysis andforecasts, delivering the mostaccurate and complete set ofindustry metrics available. Reliedon by a customer base of over700 of the world's mobileoperators, device vendors,equipment manufacturers andleading financial and consultancyfirms, the data set is the mostscrutinised in the industry. Withover 8 million individual datapoints – updated daily – theservice provides coverage of theperformance of all 940 operatorsand 780 MVNOs across 2,200networks, 55 groups and 225countries worldwide. For furtherinformation please [email protected]

Austria mobile connections, Q3 2011

Source: Wireless Intelligence

A1 Telekom T-Mobile Orange 3 (Hutchison)

Connections (million) 5.2 3.9 2.2 1.3 12.6

Market Share 41% 31% 17% 10% -

YoY growth 4% 7% -1% 27% 6%

% Prepaid 23% 38% 13% 24% 26%

% Contract 77% 62% 87% 76% 74%

% 2G 49% 61% 42% - 47%

% 3G 51% 39% 58% 100% 53%

LTE Yes Yes No Yes -

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web: wirelessintelligence.com email: [email protected] twitter: @wi

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LTE2%

3G cellular connections will be reached globally in 2012

Global cellular connections — 3G

2,000,000,000

© Wireless Intelligence web: wirelessintelligence.com email: [email protected] twitter: @wi

US$

2G70%

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