MWC-Day 3.pdf

DAILY

IN THIS ISSUE

OFFICIAL NEWSPAPER OF MOBILE WORLD CONGRESS 2012

DAY THREE • WEDNESDAY 29TH FEBRUARY

By Tim Ferguson

Mobile operator execsyesterday said theindustry needs to

change user perceptions and theway mobile content is paid forafter giving too much away inthe past.Cont. on P4 f

Operatorsagree mobilecontent mustpay its way

By Paul Rasmussen

The CEOs of Bharti Airtel,VimpelCom and TelefónicaLatin America have called

for the industry to drive down thecost of smartphones to trigger thegreater use of mobile data. Speaking during Tuesday’s

keynote session, Sunil Mittal,chairman and MD of Bharti Airtel,said that the cost of smartphonesmust start to fall and come muchcloser to the price of feature phonesseen today in India. “The difficulty we have moving

forward to the next business modelis the lack of a cheap smartphone,”said Mittal. “A US$50 device woulddramatically alter the landscape.”

He added that the penetration ofsmartphones was only around 5percent in India today, and muchless in Africa. Jo Lunder, CEO of VimpelCom,

echoed this call, adding that ‘smallscreen’ devices would dominatehow residents in emerging marketswould access the Internet. “Mobile

data will replace voice as the mainrevenue earner,” said the CEO.“We’ve seen smartphones drive upARPUs by at least 10 per cent.” The VimpelCom CEO added that

smartphone penetration in Russiahad reached 10 percent, and thatyounger people were especiallykeen to access the Internet via amobile device.The market conditions are

slightly different in Latin America,said the chairman and CEO ofTelefónica’s Latin Americabusiness, Santiago FernándezValbuena. “Smartphone penetrationis growing fast, and we expectmobile broadband to contributearound a third of all data traffic by2013. But to continue with thisgrowth we also need affordablesmartphones.” Mittal upped the stakes by calling

for the GSMA to support acampaign for a US$50 smartphone.“I hope when I return to the MobileWorld Congress next year such adevice will exist.”

Sub-$50 smartphoneneeded for emergingmarkets

By Matt Ablott

Google’s Eric Schmidtyesterday called for thetechnology community to

build-out connectivity to theestimated 5 billion of the world’spopulation who had “never done aGoogle search” – while at the sametime announcing plans to bring thefirm’s Chrome and Android unitscloser together. In his third visit to Congress in

as many years, Google’s executivechairman warned that a new digitaldivide will emerge if theopportunities and freedomsoffered by the Internet were notextended to all. He claimed a newtechnological “middle class” isemerging that will play “a decisiverole in changing society.”This will be underpinned by a

“universal smartphone revolution,”Schmidt said, as Moore’s Law drives

down prices: “A mobile experienceat least at the level of today will beavailable to almost everybody, at afraction of the price. In 12 years,handsets are going to be 20 timesfaster, which means phones thatcost US$400 now will be availablefor US$20. If Google gets this right,there will be an Android in everypocket. At our current growth rate,this is possible.”But Schmidt warned that his

vision was at risk from censorshipand over-regulation, noting thatGoogle’s products are blocked “inabout 25” of the 125 countrieswhere it operates. “Today 40countries engage in onlinecensorship in some form, up fromjust four a decade ago,” he said.“Even in the US we have seenworrying legislative and regulatoryproposals in recent months.”Google’s Hugo Barra had earlier

given a live demo of ‘Chrome App

for Android,’ which he describedas a “product that brings togetherfor the first time these twotechnology worlds.”Using the browser on a Galaxy

Nexus smartphone, he showed-offnew pre-caching techniques,horizontal and vertical tabscrolling, navigation synching withdesktop Chrome, and linkingpreviews to aid navigation. “We got the UI right in Ice Cream

Sandwich (ICS); and you can see thebenefits when you marry the Chromeon top of that UI,” added Schmidt.

Google: “There will be anAndroid in every pocket”

INTEL GETS DEEPER INSIDE MOBILESEMICONDUCTOR GIANT ANNOUNCES NEW PARTNERSHIPS FORTHE MEDFIELD PLATFORM PAGE 4

SAMSUNG HITS NEW NOTE WITH TABLET LAUNCHSOUTH KOREAN VENDOR UNVEILS SECOND NOTE DEVICE PAGE 4

CARRIERS LAUNCH SPAM REPORTING SERVICEBIG FOUR US OPERATORS BACK GSMA INITIATIVE PAGE 5

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Wednesday 29th FebruaryMOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.com PAGE 1

“In 12 years,handsets are goingto be 20 times faster,which means phonesthat cost US$400now will be availablefor US$20”

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NEWS

Wednesday 29th February MOBILE WORLD CONGRESS DAILY 2012 | www.mobileworldcongress.comPAGE 4

By Ken Wieland

Paul Otellini, chief executiveof Intel, the world’s largestsemiconductor company,

chose Mobile World Congress toannounce a string of newpartnerships for the Medfieldplatform, aimed at the mobiledevice market. In addition to Orange, which

unveiled Europe’s first Intel-powered smartphone on Mondayusing the Atom Z2460 chip, Otelliniannounced deals with Visa and ZTEin a press conference held Mondayevening. Lava International, ayoung handset company targetingthe fast-growing Indian market, isalso to use Intel Atom processorsfor its first move into smartphones.The pulling power of Otellini was

on display as top executives fromthe US chip giant’s latest partnersjoined the Intel chief on stage. JohnPartridge, President of Visa, spokeof a “multi-year strategic alliance”with Intel. The first phase of thatalliance includes the certification ofIntel’s Smartphone ReferenceDevice (powered by the Atomprocessor Z2460) for use with

payWave, Visa’s mobile paymenttechnology. It means OEMs(original equipment manufacturers)delivering NFC-enabledsmartphones can more easilysupport payWave.He Shiyou, executive vice

president and head ofthe terminal division at ZTE, saidthe Chinese supplier would launchits first Intel-powered smartphoneduring H2 2012. Vishal Shegal, co-founder and director at LavaInternational, a small feature-phonemanufacturer, would introduce anIntel Inside smartphone into theIndian market during the early partof Q2 2012. “We’re taking our legacy of

computing and bringing the best ofit into smartphones,” said Otellini.The Intel chief pointed tobenchmark testing that showedAtom processors, in mobile devices,outperforming rivals in browsingspeed, graphics and energyconsumption. “We take battery lifeseriously,” stressed Otellini. The partnership announcements

in Barcelona come only weeks afterIntel unveiled multi-year strategicalliances with Motorola Mobilityand Lenovo, a Chinese PC maker.The Lenovo K800 smartphone,using Medfield, is scheduled forlaunch by China Unicom during Q22012.As demand flattens in Intel’s

traditional PC market, the US chipgiant is desperate to gain marketshare in the fast-growingsmartphone business. Andaccording to Otellini, the companyis making large strides in thatdirection. “Our rate ofimprovement in smartphone silicontechnology is double Moore’s Law,”he said.

Intelgetsdeeperinsidemobile

By Anne Morris

Samsung has set out its long-term goal for LTE, saying itstarget is to be one of the top

three global infrastructure vendorsin this market in 2013. By 2015 theKorean vendor is targeting a topthree spot within the entire mobileinfrastructure sector, now that ithas finally added GSM to itsproduct mix. It will have its work cut out: the

LTE market is already dominatedby Ericsson, Alcatel-Lucent andNokia-Siemens; according toInfonetics Research, Alcatel-Lucentwas edging slightly ahead ofEricsson in the LTE equipmentsegment in Q2 2011. IP Hong, VP of marketing at

Samsung, said during a roundtableat Mobile World Congress that the

Korean company now has eightcommercial LTE contracts – alloutside of Europe to date - and hasdeployed “tens of thousands ofbase stations”. He said the vendorhas a “double-digit” market sharenow, and aims to increase thatfurther this year. He is also confident that

Samsung will be able to achieve itstarget through organic growth: “Wealready have the entire product lineand can achieve it on our own,” hesaid. He added that the vendor seesconsiderable benefits from the factthat it is now one of the fewvendors to have both a device andnetworks division. Samsung said it had sold 1.7

million LTE devices in Q4 2011and had 41 percent of the market,making it the market leader inthis field.

j Cont. from P1“We have to come to terms with

the reality that we may have spoiledconsumers by giving things awaytoo fast. And that’s not an easy thingto come back from,” said TelefonicaLatin America chairman and CEOSantiago Fernández Valbuena inTuesday’s keynote.Bharti Airtel chairman and MD

Sunil Mittal noted that this practicehas led to operators being viewed asthe “bad gatekeepers” whenservices don’t meet expectations. “The fact is that nobody really

sees it from the other way – thatYouTube is consuming massiveamounts of bandwidth on thenetwork. And somebody has got topay for that. If Google, Facebookand others are not going to pay forit, it will be transferred entirely ontocustomers,” Mittal said.VimpelCom CEO Jo Lunder said

consumers need to be re-educatedabout the cost of services. “Now thechallenge is really to make themunderstand that if you want higherquality [or] higher speed, you paymore but you’re going to get it,” he

said. He added that tariff plans willchange to more accurately reflectresources used by addressingspeeds and volumes.But over-the-top (OTT) players

also need to play a role, according toMittal. “If we have to build thehighways, there has got to be a taxon highways. You cannot haveautomobiles running on thesehighways which are payingnothing,” he said.One approach could be to impose

interconnect charges on OTT toallow operators to make pricingmore reasonable and fund spectrumand network investment. “We needto open up a debate for the rightmodel,” Mittal added.

Samsung aims tobecome top threeLTE network vendor

By Anne Morris

Consumers are paying a highprice for tablets that connectto the mobile Internet, and

one leading retailer in the US iscalling on the industry to resolvethis issue or risk a widening of thedigital divide.“Thirty years ago, the digital

divide largely referred to the gapbetween people who had accessto a computer and those who didnot,” said Brian Dunn, CEO ofUS retailer Best Buy. “Five yearsago, the smartphone redrew thelines between digital haves andhave nots.”Now, consumers are increasingly

demanding a variety of lightweight,highly portable devices rangingfrom tablets through to hand-heldgaming devices, “but only a smallpercentage of those devices areactually connected via mobiletoday”, said Dunn. Dunn suggested that this is

because the customer propositionhas not yet been properlydeveloped.“First, there is usually a

significant up-charge for a devicethat connects to the mobileInternet,” he said. “Tablets are agood example. In the US wetypically see an additional US$130charge for that device versus onethat only connects via Wi-Fi.”That is a price hurdle that is

simply too high for many people, hecommented. “I believe we all have

to work together to solve thisissue…or such devices will remainout of reach for many consumers.”Second, Dunn called for mobile

operators to better align deviceplans with actual bandwidth usage,and provide greater clarity on whatplans include. Finally, he said thereare too many locked devices, whichhas the effect of driving prices upand preventing consumer fromhaving the best plans and devices tosuit their needs.Dunn added that Cisco CEO John

Chambers recently predicted therewould be 10 billion connecteddevices by 2016. Fellow keynote speaker Michael

Roth, CEO of advertising groupIPG, cited GSMA figures that saidthere were already 9 billionconnected devices in 2011, with 24billion expected to be connected by2020, creating a US$4.5 trillionmarket.

Best Buy CEO: Mobilesurcharge on tabletswidens digital divide

MANAGING EDITOR:Justin Springham

DEPUTY EDITOR:Matt Ablott

CONTENT EDITORS:Steve CostelloTim FergusonRichard Handford

REPORTERS:Ian ChanningAnne MorrisPaul RasmussenIan VolansKen Wieland

ALL ADVERTISING ENQUIRIES TO:[email protected]

PUBLISHER:Rick Costello

PRODUCTION MANAGER:Samantha Burke

ART DIRECTION & PRODUCTION: Russell Smith, IntuitiveDesign UK Ltd., 13 North St, Tolleshunt D’Arcy, Maldon, Essex CM9 8TF, UK, email: [email protected]

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A GSM Media PublicationAll content © GSM Media LLC 2007-2012. All rights reserved.

In an effort to minimise the environmental impact ofour events, the GSMA created the MWC GreenInitiatives programme to promote reduced materialusage and waste at Mobile World Congress. This item is printed on recycled paper.

The GSMA’s GovernmentLeadership Award (part of theGlobal Mobile Awards 2012) wasthis week awarded to theGovernment of the Republic ofColombia. Here, Diego Vega Molano(left), Colombian minister ofinformation and communicationstechnology, receives the awardfrom Tom Phillips, chiefgovernment and regulatory affairs officer at the GSMA.

“We have to come to terms with thereality that we mayhave spoiledconsumers by giving things away too fast.”

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MWC12 Daily DAY3_DAY3 28/02/2012 19:33

NEWS


By Matt Ablott

The ‘big four’ US operators,Verizon Wireless, AT&T,Sprint and T-Mobile – plus

Canada’s Bell Mobility – have rolledout the GSMA’s Spam ReportingService (SRS), allowing them toshare intelligence and protectsubscribers against spam andfraudulent messaging. The SRS, which is powered by

technology from Cloudmark, claimsto provide participating operatorswith live, online reports that flagattacks in progress.

The service works by enablingend users to report spam orpotentially harmful messages backto the operator via a short code‘7726’, which corresponds to theword ‘SPAM’ on most phones. ForAndroid smartphones users, theservice is available as an app. The move by the North American

operators to adopt the service isseen as a pre-emptive strike by thecarriers against the problem, as theregion already has one of thelowest incidences of mobile spamin the world.“By having major mobile

operators in North America activelyparticipating in the service,spammers and fraudsters will findthis region an even more difficulttarget for their malicious activity,”said GSMA CMO Michael O’Hara. "Mobile security threats such as

spam, virus and phishing arebecoming more critical as businessesand consumers increasingly accesssensitive information viasmartphones," added AT&T’s chiefsecurity officer, Ed Amoroso.

NorthAmericancarrierslaunch spamreportingtool

By Ken Wieland

UK Broadband, wholly-owned by Hong Kong’sPCCW, switches on its TD-

LTE network in London today. Indoing so, the operator becomes thefirst in the UK to launch LTEservices. It also claims a world first.No other operator has launched acommercial TD-LTE network in the3.5GHz band.The network is, however, a small

one. Comprising 12 base stations fromHuawei, UK Broadband reach islimited to one London borough(Southwark). Services are alsocurrently restricted to fixed broadbandreplacement, where Home Hub units,also supplied by Huawei, provide Wi-Fi access and LTE backhaul.“We operate a wholesale

business model, and we alreadyhave one home broadband serviceprovider signed up as a customer,”

says Nicholas James, UKBroadband’s CEO (pictured). James expects dongle-sized ‘Mi-

Fi’ devices to be available from 1September. Using LTE for backhaul,and connecting customers’ existingdevices with Wi-Fi, the UKBroadband chief expects Mi-Fidevices to stoke network demand.The company then intends to rollout more base stations acrossLondon and other UK cities.“We are talking to one mobile

network operator in the UK which isinterested in dropping high capacityin targeted areas,” adds James. The Mi-Fi suppliers are not yet

named, but the devices will be multi-mode, supporting TD-LTE, LTE-FDD and 3G. By mid-2013, Jamesanticipates that 3.5GHz LTE-enabledsmartphones will become available. UK Broadband has 124MHz of

3.5GHz spectrum, enabling thedeployment of 6x20MHz wide

channels capable of delivering LTEAdvanced speeds. Initial downlinkspeeds over the UK Broadbandnetwork, estimates James, willaverage out at 40Mbps.When 800MHz and 2.6GHz

spectrum is auctioned in the UK,expected next year, James does notexpect that the UK Broadbandbusiness model will be squeezed.“Ofcom [the UK telecoms regulator]believes MNO capacity will all beused by 2016, so we will still have acapacity advantage,” he says.

By Anne Morris

South Korean equipmentmanufacturer Samsungunveiled the second device in

its Note line-up at Congress thisweek, and also made it clear that itviews the “Note” range as a newcategory that is not dependent onthe form factor. The Android 4.0-based Galaxy

Note 10.1 is a tablet-sized follow-upto the 5.3-inch device that waslaunched last year and also comeswith the S-pen technology thatallows the user to draw pictures and

images on the screen. According to Juha Park, senior

vice president in the Samsungglobal product management group,Note “is a product category thatlinks the phone and the tablet”. “We created a new

category…that is based on usageand not the form factor,” Park toldMobile World Daily. “I believe othervendors will follow our lead.” Indeed, Samsung is keen to

increasingly show itself as a leaderin the mobile networks and devicesmarket, and not just a follower ofothers. Park added that the

company expects to sell more thandouble the number of smartdevices this year compared to lastyear, when it sold 97 millionsmartphones and between 6 millionand 7 million tablets. Park said sales of the first Galaxy

Note have so far reached 2 millionglobally, and the target is to reachsales of 10 million this year. Also at MWC, Samsung unveiled

the Galaxy Beam, a projectorsmartphone that allows users todisplay and share photos, videosand other content stored in thedevice onto any flat surfaces.

Samsung hits new ‘Note’with tablet launch

By Paul Rasmussen and Tim Ferguson

Governments across Africahave been more realisticwhen it comes to spectrum

pricing, compared to what hashappened in India, said Sunil Mittal,chairman and MD of Bharti Airtel. “Indian operators spent US$25

billion acquiring spectrum licences– we paid too much for too little,and considerably more than waspaid by European operators,” saidMittal. “African states, meanwhile,have imposed much lower pricingfor the necessary spectrum,” said

the CEO. “African governments andregulators have been delightful.”VimpelCom CEO Jo Lunder also

emphasised the importance ofregulatory support for operators indeveloping markets. “We need ahealthy mindset from the regulatorybodies,” he said.“If you look at history, regulation

to a large extent has been good. Ithink now we’re moving into a newstage of development,” he added,saying that investment needs to bemore incentivised.Lunder outlined the areas in

which he feels regulators could

help, starting with enabling efficientspectrum allocation and allowingfor productivity gains throughinfrastructure rationalisation andsharing schemes. Regulators should also create

conditions to stimulate the use ofmobile broadband and to allow formeaningful returns on infrastructureinvestment by reviewing taxationthat operators are subject to. “Thisis a combined effort and I hope theregulatory authorities understandthis,” Lunder added. “If they canfacilitate a business environmentlike that, money will come in.”

Keynotes: Regulators couldlearn from African approach

By Ian Volans

Francisco Varela, director,global platform & gamespartnerships, at YouTube,

revealed to Congress that theonline video service is delivering

600 million video streams a day tomobile devices. Speaking in a session on the

competitive landscape for mobilecloud on Monday afternoon, Varelatold delegates that smartphonesaren’t the only catalyst for growth.“To provide a great YouTube

experience we thought you had tobe at the smartphone level,” Varelatold delegates. “We’re now seeingfeature phones that have fantasticHTML5 browsers. HTML5 isproving to be an incredible driver ofmobile views.”Feature phones have been

particularly important in Brazilwhere smartphones are heavilytaxed. The roll-out of 3G isstimulating rapid growth in India.“Two markets we are mostexcited about are India andBrazil,” said Varela.

YouTubedelivers600 millionmobilevideostreams a day

UK Broadband launches world’sfirst 3.5GHz TD-LTE network

MWC12 Daily DAY3_DAY3 28/02/2012 18:29

NEWS

NEC and PrivatePlanet tocollaborate NEC and Private Planet haveannounced a globalcollaboration agreementwhich adds Private Planet’scloud computing platform toNEC’s set of cloud solutions.The result is a turnkeypersonal cloud solution formobile and telecom operatorsthat can be deployed withinjust 14 weeks. Adding PrivatePlanet to NEC’s cloudsolution gives users theability to view, store, edit andcommunicate their personaldata across all theirconnected devices through amodern personal cloud-focused user interface. Itsupports iPhone, iPad,Android smartphones andtablets, BlackBerry, WindowsPC, Mac and Linux.

Simplifying mobile broadbandConnection Manager fromEmotum makes mobile andwireless connectionmanagement easier forservice providers, giving acompletely customisablesolution to complement alldeployment strategies. TheConnection Manager isfeature rich, yet simple touse for both users andoperators and has beenspecifically designed toprovide a consistent userexperience across Windowsand Mac operating systems.It is device, connection andnetwork agnostic, workingseamlessly on 2G, 3G, 4G,Wi-Fi and Ethernetnetworks.

LTE capacity gainsNew from Mesaplexx is thexCube which utilises radicalradio filter technology tosignificantly improve theperformance of activeantenna systems and enableincreases of up to 65 percentin LTE network capacity. ThexCube is a cool running, lowloss, high isolation filter thatimproves sensitivity andhandles much more power.These benefits, combinedwith its compact size, enablesAAS vendors to deliver 50percent more power outputfor the same input, deliveringsignificant increases in rangeand capacity. With morepower output and less heatbeing generated, multi-bandand multi-technologysolutions can come withinreach.

NEWS IN BRIEF...

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GSMA ANNOUNCES WINNERSOF THE 17TH ANNUAL GLOBAL MOBILE AWARDS

The GSMA yesterday announced the winners of the 17th Annual GlobalMobile awards, held at the GSMA Mobile World Congress in Barcelona. Thewinners were honoured in an afternoon ceremony hosted by comedian andsongwriter Tim Minchin.

Minchin entertained nominees and attendees with a surprise performance ofa song specially composed for the awards presentation, with ingenious lyricsbased around mobile communications. Cherie Blair, champion of the GSMA’smWomen programme, joined Tim on stage to co-present four awards within the‘Social and Economic Development’ category.

Best Mobile App for Consumers Winner: Rovio Entertainment Ltd. -Angry Birds Rio

Best Mobile App for EnterpriseWinner: Citrix Systems - Citrix Receiver

Judges Choice - Best Overall Mobile AppWinner: WhatsApp Inc. - WhatsApp

Most Innovative Mobile AppWinner: SwiftKey

Best Mobile Advertising & MarketingCampaignWinner: Brandtone - Carling BlackLabel "Be the Coach"

Innovation in Mobile Advertising Winner: Poken, the Leading CMS for NFC

Mobile Marketing & AdvertisingAgency of the YearWinner: [am.o.bee]

Best Enterprise Mobile ServiceWinner: Fiberlink - MaaS360

Best Consumer Mobile ServiceWinner: Google - Google Maps for Android

Best Network Product or Solution forServing CustomersWinner: Turkcell - Turkcell TiklaKonus

Best Product, Initiative or Service forUnderserved SegmentsWinner: Safaricom - Grundfos

mWomen Best Mobile Product orService for Women in Emerging MarketsWinner: Etisalat, Qualcomm, D-TreeInternational and Great Connection Inc.- Etisalat Mobile Baby

Best Use of Mobile in Emergency orHumanitarian SituationsWinner: UBL Omni - transparent andefficient Cash Disbursement serviceafter the 2009 IDPs Crisis and the 2010Flood Crisis

The Green Mobile AwardWinner: Flexenclosure - E-site

Best Mobile Health InnovationWinner: Etisalat, Qualcomm, D-TreeInternational and Great Connection Inc.- Etisalat Mobile Baby

Best Mobile Innovation for Education or LearningWinner: OnPoint Digital - CellCast Solution

Best Mobile Innovation for Automotive,Transport or UtilitiesWinner: Ford Motor Company Ltd. -Ford SYNC with Emergency Assistance

Best Mobile Money InnovationWinner: Etisalat, MasterCard andOberthur Technologies - EtisalatCommerce

Best Mobile Innovation for PublishingWinner: Financial Times and Assanka -The Financial Times Web App

Best SmartphoneWinner: Samsung - Samsung Galaxy S II

Best Feature Phone or Entry Level PhoneWinner: Nokia - Nokia C3-00

Device Manufacturer of the YearWinner: Samsung

Best Mobile TabletWinner: Apple - Apple iPad 2

Best Embedded Mobile Device (Non-Handsets)Winner: AT&T - Garmin GTU 10

Best Mobile Broadband TechnologyWinner: KT - KT's Premium WiFiSolution

Best Infrastructure TechnologyWinner: Alcatel-Lucent - lightRadioNetwork

Best Technology BreakthroughWinner: Vodafone Group PLC - QuadRate Technology: an evolved pathdoubling the efficiency of mobile voice

Best Cloud Based TechnologyWinner: Appcelerator - TitaniumIntegrated Development Platform

Best Technology Product or Solutionfor Safeguarding and EmpoweringCustomersWinner: Cloudmark - CloudmarkMobile Messaging Security Suite

GSMA Chairman's AwardJoint winners: KDDI, NTT DOCOMO,INC. and SOFTBANK MOBILE

Government Leadership AwardWinner: Government of the Republic ofColombia

THE WINNERS OF THE 2012 GLOBAL MOBILE AWARDS(WITH INQ AS PLATINUM SPONSOR) ARE:

A panel of judges searching for the most promising ‘Best New MobileHandset, Device or Tablet at Mobile World Congress 2012’ will select a shortlistof nominees, and a winner that will be announced on the morning of Thursday1st March, 2012 at Mobile World Congress. Both the shortlisted nominees andthe winner will be announced via Mobile World Live TV and on the GlobalMobile Awards website.

By Anne Morris

Mobile operators have beencriticised by some for theirslow response to the cloud

but, for the CEO of DeutscheTelekom, the cloud represents anew opportunity for MNOs to makethe most of their assets and changetheir place in the value chain.In his Tuesday keynote at Mobile

World Congress, Rene Obermannstrongly refuted any suggestion thatoperators would continue to providethe “dumb pipe” in a cloud world,saying that the more complexdemands from different cloudservices ranging from M2M to the“Internet of Things” will lead to anew way of evaluating connectivity. “You cannot do that with a dumb

pipe,” said Obermann. “Connectivitymatters,” and is the critical elementin the whole cloud equation.Obermann said mobile can

therefore no longer be just “besteffort”; adding “bigger pipes” is alsonot the solution to the rising tide ofdata. He said the new connectivityrequirements mean that networks

need to be intelligent in order toprovide a quality of experience thatis suited to the service. However, hewas careful to add that this did notmean that networks should bediscriminatory.“The pipe cannot be just dumb in

times of capacity constraints,” hesaid. “The smart pipe is thefuture...with different levels ofservice connectivity,” and theability to manage traffic.Obermann was clearly treading

delicately around the issue of“discriminatory” networks, butfellow keynoter Ben Verwaayen,CEO of Alcatel-Lucent, was a littlemore blunt: “I am stunned by thefact that we have to say non-discriminatory in this industry; it’sridiculous,” he said. “This marketwill have to develop a form ofchoice for the consumer on quality.Without it, this market can simplynot do all the things we need it to.”

DeutscheTelekom CEO:Cloud a gamechanger forMNOs

By Steve Costello

The chief executives ofAlcatel-Lucent and Ciscotook to the stage yesterday

to discuss the challenges to serviceproviders of moving to the cloud,while noting that on the flip-side,this also creates opportunities forthose able to adapt.Alcatel-Lucent’s Ben Verwaayen

said that the biggest change theindustry has seen in recent years hasbeen the recognition of individualcustomers with distinct needs, ratherthan using a one-size-fits-all approach.“If you look to the technology

pipeline, it’s truly amazing what iscoming up. The numbers will dwarfeverything you’ve ever seen. Butthe relevance of that is not in thebig number, the relevance of that iswe enable people to make choices,choices focused on number one,”he said.But the evolution of the market

has also opened new options foroperators. “You can choose as anoperator whether you go for accessand transport, or you can be aservice provider. You can choosewhether your differentiation is inprice or in capability. You canchoose whether the public will seeyou as an innovator, or low-cost.”“Those choices were never there

before, because a telco, was a telco,

was a telco,” Verwaayen continued.John Chambers of Cisco also

noted the cloud opportunity, withthe caveat that there will be losersas well as winners.“Cloud and mobility change the

industry. It will introduce a decadelong run in terms of innovation andjob creation. However, it will be onethat will leave anyone behind whodoesn’t move rapidly and reinventthemselves,” he said.“The opportunities will proliferate

rapidly, but it will also leave behindthose companies who fail to move.Average is over,” he continued.Chambers also noted that there will

need to be a change for the way thatvendors operate. “The ability to movefast here, I think, is very key. You’ll seeit in a combination of doing itinternally, internal start-ups, strategicpartnering, and acquisitions.”

Alca-Lu and Cisco chiefs talkcloud opportunities – and threats

MWC12 Daily DAY3_DAY3 28/02/2012 19:18

MWC12 Daily DAY3_DAY3 23/02/2012 16:57

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4:29 PM

MWC12 Daily DAY3_DAY3 23/02/2012 16:57

QTEL GROUP | NETWORK SHARING

Beyond Passive Sharing:A New Era of NetworkCollaboration

Dr. Nasser Marafih, Chief Executive Officer, Qtel Group

However, it also poses a significantquestion for all operators. If we arenot in the business of building and

running our own network, where is it that wedeliver value for our customers? If we do notcompete on our network’s quality, where canwe compete most effectively? In truth, while the arguments for reducing

CAPEX and OPEX spending through sharingare clear, many companies have needed a“burning platform” to be pushed intoagreements that see two operators share theirnetwork resources. Many of the agreements we have seen in

Europe have been driven by the sense that –with revenues stagnating – network-sharing isthe clearest opportunity to increase profits,reduce total cost of ownership and createshareholder value. The degree and methodsof sharing have varied, depending on theregulatory and competitive landscapes, butthe commercial necessity is a constant acrossthese territories. For emerging markets, particularly those

continuing to enjoy sustained growth, thepush toward network-sharing has been lessurgent, and slower progress has been made.In the Middle East and North Africa, for

example, there have been discussions, butlimited action on the ground. Southeast Asiahas seen more activity with a few agreementssigned.Of course, the comparatively slow progress

is a reflection of the challenges andcomplexities of network-sharing. Technicaland engineering issues are clearly present butare not usually the most significant hurdleswhich need to be overcome. The role of the regulatory authority, for

example, is critical. While regulators haveallowed spectrum sharing in Europe, manyauthorities in emerging markets have taken anarrow view of competition and have notassisted operators with the regulatoryenablers for network sharing.

The legal complexities are also a factor.Successful network-sharing requires a solidcontractual foundation, clarity over rolesand responsibilities and a clear means ofconflict resolution. Most importantly though, the move

toward network-sharing requires a mindsetshift from executive management. Thereneeds to be a common view, from bothparties, of the business case that underlinesthe move to network sharing. This requirestime, dedication and hands-on problemsolving, with senior management fullyengaged in the process.In ‘green field’ situations the reduction in

roll-out CAPEX generates immediate cash-flowbenefits with the savings from lower networkOPEX providing an even greater long-termbenefit. However, it is often difficult to addressthe new build opportunity in isolation and thereis likely to be a short-term rise in CAPEX to re-work, at least some of the time, the legacynetwork of the sharing partners.

However, beyond these financial benefits,there is the wider issue of working together toanticipate and manage new customer demandsand competitive threats. Shared networksmean shared investment risk, particularly indeveloping areas such as LTE and 4GBroadband networks. We have learned that it ismore effective to begin sharing networks at thestart of a roll-out than it is to try to bring legacynetworks together – the new wave ofinvestment required for 4G provides us with theopportunity to do just that.

In this way, we can position network-sharing as a driver of a better customerexperience. The prime objectives of network-sharing must not only be to realise savingsbut also to offer the highest level of networkquality to customers. Collaborating enablesus to introduce better networks more quicklyand enables us to reach a wider base ofcustomers more effectively. Network-sharing ultimately provides us

with a mechanism to adapt to the new

realities of this industry. As operators, we areall facing new entrants and increasingcompetition, as well as new innovations thatthreaten revenue. Five years ago, few operators anticipated

the transformative impact of smartphonesand data devices on our industry. Movingtoward a more collaborative business modelwill provide greater focus, and enable us tomanage these competitive threats. It providesus with a shared platform to negotiate withnon-traditional players, who increasinglyprefer to negotiate on a country-by-countrybasis, rather than directly with operators. Our industry is built upon cooperation as

much as it is competition. Roaming,numbering and shared operating standardsare all examples of areas where operatorsworked together to create operationalexcellence.We are open for partnerships and believe

they will play a major role in determining thenext wave of success in our industry.

Network sharing is arguably thesingle most significant long-termcost initiative an operator canundertake.


1

MWC12 Daily DAY3_DAY3 23/02/2012 16:57

NEWS

GSMA selects WITSoftware Following an extensiveevaluation process, WITSoftware has been selectedby the GSMA to provide RCS-e(Rich Communication Suite -enhanced) applications foriOS and Android handsets.WIT Software will provide adownloadable RCS-e clientfor existing iPhone andAndroid users, through AppleApp Store and AndroidMarket, under a GSMAservice agreement availableto all prospective serviceproviders.

OTT VoIPapplicationSmart VoIP from KinetoWireless is the first VoIPapplication specificallydeveloped to enable mobileoperators to leverage theirexisting networkinfrastructure to offer acompetitive over-the-top(OTT) voice service. Theapplication supports a rangeof standard mobile telephonycapabilities and is designedto run on major mobileoperating systems, includingiOS, Android and WindowsPhone. The application can bebranded by mobile operatorsand downloaded tosubscribers through standardapplication stores. Theapplication works over anynetwork, ties to main voiceservice and leverages theexisting core network.


NEWS IN BRIEF...

By Anne Morris

ITU Secretary-General HamadounTouré said the traditionalapproach of using auctions to

allocate spectrum resources tomobile operators is far from ideal, andhe has called on governments to findalternative solutions. Auctions are a popular way for

countries to sell spectrum to thehighest bidder and add to statecoffers at the same time, but theycan have the simultaneous effect ofimposing a massive cost burden onthe mobile industry. Countriesaround the globe have been, or arein the process of, allocatingspectrum for new LTE networks,

and the recent WorldRadiocommunication Conference(WRC-12) concluded with anagreement to look at opening the700MHz band to mobile broadbandservices.“You cannot control the level of

costs with auctions,” said Dr Touréduring a roundtable session atMobile World Congress on Monday.“Ultimately, it’s the consumers thatwill pay. We advise countries thatan auction is not the best solution.”Dr Touré made a general call for

governments to lessen the costburden on mobile operators byreducing licence fees and taxation,saying such high costs stifleindustry growth and have an

adverse impact on economicperformance.Indeed, figures from the Mobile

Observatory report issued by theGSM Association at the end of2011 highlight a strong relationbetween mobile broadband andGDP growth. Dr Touré said the ITU regularly

advises governments to reducetaxes on mobile equipment inorder to create a more positiveenvironment for growth and jobcreation. He cited one countrythat charged a tax of US$9 for aSIM-card activation but only hadmobile ARPU of around US$3. “Itold them to reduce the tax bytwo thirds.”Dr Touré was also critical of the

mobile industry for the high chargesit imposes on consumers throughroaming, although he stressed thatit is not the ITU’s role to imposeregulation on such issues and calledon the industry to find its ownsolution to roaming.

By Matt Ablott

Sony has pledged an“unprecedented” marketingpush behind its new flagship

smartphones this year as the formerSony Ericsson business transformsinto Sony Mobile Communications. At a launch event on Sunday

night to show off two new phonesin its flagship Xperia NXT range,Sony said its new messaging wouldfocus on connecting its phones withother Sony phones, tablets and TVs.

“Only Sony can bring togetherelectronics, networked services,connected devices and content, andthe Xperia smartphone is acornerstone to enjoy entertainmentin this connected world,” said BertNordberg, CEO of Sony MobileCommunications. Sony Corp’s incoming CEO

Kazuo Hirai – due to take over fromHoward Stringer on 1 April - wasalso at the event to underline thisstrategy. “[Sony Ericsson] is now100 percent Sony,” he told reporters.

Sony completed its EUR1.05billion buyout of Ericsson’s 50percent stake in Sony Ericsson lastweek. The two new Android-based

smartphones unveiled Sunday night

are the Xperia P and the Xperia U,which, along with the previouslyannounced Xperia U, form part ofthe Xperia NXT range gearedtowards “connected entertainmentexperiences”.

Sony plans aggressivesmartphone push

ITU says auctions notthe right approach forspectrum

By Ken Wieland

Groupon, the US-based onlinedaily-deals company, is seeingstrong mobile growth. In

figures released at Mobile WorldCongress, the company reported that aquarter of Groupon purchases in NorthAmerica are done so on a mobiledevice. The number of Grouponmobile app users also grew threefoldduring 2011, reaching 9 million. Morethan 12,000 merchants in NorthAmerica now use the Grouponmerchant mobile app to redeemvouchers and track purchases on eitherApple or Android smartphones.“Mobile is a critical part of our

strategy,” said Michael Shim, VP ofMobile Partnerships and Marketing atGroupon. Shim added that Grouponshould be seen as more than a daily-

deals company helping merchants toacquire customers. “We can also helpmerchants with inventory yieldmanagement,” he said. “Mobile iscentral to that.” Groupon has a so-called ‘triforce’

strategy. It comprises the daily dealoffers (for customer acquisition), butalso Groupon Now and GrouponRewards, both of which are gearedtowards mobile use. Groupon Now isfor customers seeking deals that areavailable nearby, to which merchantscan make offers at times whenbusiness is slow (and so achieve betterinventory yield). “Our goal is tofundamentally change the way peoplediscover and transact with localbusinesses,” said Shim. GrouponRewards, the third part of triforce,enables merchants to reward loyalcustomers with redeemable vouchersusing the Groupon merchant app. In separate news, Groupon

announced this week it will be workingmore closely with Nokia’s location andcommerce unit, which includesNavteq, the digital maps provider. “Weare making Groupon more

discoverable through Nokia’s mobileapplications on the Windowsplatform,” said Shim. “We are alsomaking it easier to make search inputsacross all of Nokia’s platforms,including Symbian.”

Mobile abig deal forGroupon

Huawei has introduced “theworld’s first 10-inch quad-coretablet”. The HUAWEI MediaPad 10FHD includes a Huawei 1.5GHzquad-core processor, GoogleAndroid 4.0 operating system anda 10-inch IPS high-definitiondisplay screen. The HUAWEIMediaPad 10 FHD is the fourthgeneration tablet from Huaweifollowing the S7, S7 Slim andMediaPad (Android Honeycomb).HUAWEI MediaPad 10 FHD will beavailable globally in Q2 2012.

Huawei Debuts World’s First10-inch Quad-Core Tablet

YOUR TWEETS... r

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MWC12 Daily DAY3_DAY3 28/02/2012 19:33

NEWS


By Tim Ferguson

Operators in the BRICcountries (Brazil, Russia,India and China) and other

developing markets must haveaccurate forecasting if they are toeffectively tackle the issues presentin these markets.VimpelCom CCO Mikhail

Gerchuk (pictured) – who is due tospeak in the “Regional Focus:BRICS & The Challenges ofInnovation” session at Congresson Wednesday – told MobileWorld Daily that the biggestchallenge of operating in BRICmarkets is making servicesaffordable for consumers whohave less to spend than those indeveloped markets. The second big challenge is the

under developed infrastructurefound in developing markets. Forexample, some of VimpelCom’sbase stations are in areas with no

electricity and are powered bypetrol generators.Operators therefore need a lean

business in terms of cost structure,which requires some creativethinking in terms of how they workwith partners, according to Gerchuk.They also need to innovate aroundenergy provision and security whenbuilding out networks. Gerchuk said it isn’t difficult to

balance the costs of rolling outnetworks in price-sensitive marketsif network rollouts are planned tokeep pace with the development ofthe market. This means accurateforecasting is critical.“We don’t want to over invest in

case we don’t get the level of demandto justify our expenditure and wedon’t want to under invest becausewe might lose the momentum of veryrapid market growth andconsequently market share, which isdifficult and expensive to regainlater,” Gerchuk said.

Government can play a role inmaking markets easier to forecastby providing a clear regulatoryregime and predictable decisions.“If the regulatory framework is notclear or if it’s unpredictable,operators will be more cautiousabout investing and thereforebuilding better networks and betterinfrastructure,” Gerchuk said.

VimpelCom: Marketforecasts key to BRIC success

Q&A r

What impact has the global economic situation had on network investment? Given the continued increase in demand for mobile data, and the up-frontexpenditure needed to launch LTE services, under normal circumstances2012 would have been a bumper year for mobile network investments. Butafter double digit growth in 2011, analysts are now forecasting flat spendingon wireless infrastructure this year. The global economic situation meansthat network operators cannot just throw money at the problem - they needto find smarter ways to handle the data crunch.

What approaches are operators taking to cut network infrastructure costs andboost profit?Operators must find more cost-effective ways to serve demand on theirexisting networks, rather than just rolling out more macro cell sites. Optionsbeing actively pursued include using Wi-Fi to offload data traffic, employingcentralised self-organising network (SON) coordination to eke out moreperformance by optimising radio network parameters, and deploying smallcells (femtocells and picocells) for public access, as well as enterprise andhome use.

How can operators and infrastructure providers balance the need fornetworks to carry more data while making them cheaper to run?Small cells provide one answer to this challenge. They add capacity to thenetwork much faster and at much lower cost than the equivalent macro cell,and can be targeted to the exact locations (mainly indoors) where the mobiledata traffic is being generated. Small cells offload traffic from the radionetwork and route it via low-cost IP backhaul. Furthermore, moving theRadio Network Controller functionality to the edge of the network (inside thesmall cell Access Point itself) removes one of today's biggest bottlenecks –RNC overload caused by signalling traffic from 3G smartphone apps.

What role do you envisage for picocells and femtocells in terms of cuttingnetwork costs and congestion and boosting ARPU?The benefits for improving user experience and offloading traffic from thecongested macro network are already clear, and operators are becominginterested in extending public access small cells to much denser deployments. Even with some manual steps in the provisioning process, picocells andmetrocells are already being used very effectively to improve networkperformance, especially in hard-to-reach indoor environments. Small cells can also offer ways to increase ARPU by providing real-timeaccess to precise presence information for mobile subscribers. Research byParks Associates found that 36 percent of consumers who found femtocellsappealing were willing to pay US$4.99 per month for femto services such asa Virtual Home Number, which rings every cell phone in the home, or FamilyAlerts, which warn when a subscriber such as a child or elderly relative hasleft or returned home. Alternatively, an application could send advertisingmessages when the mobile subscriber enters the coverage area of the smallcell in a shopping centre.

Simon Brown,CEO, ip.access

Networks:InfrastructureCosts in the Age of Austerity Wednesday, 13:45, Hall 5 Room 6

By Anne Morris

The number of small cellsdeployed in the market is setto rise from 3.2 million in

2012 to 62.4 million by 2016, bywhich time small cells will make upalmost 90 percent of all basestations, according to latestresearch. Indeed, in 2012 there willalready be more small cells thanmacro cells on the market, saidSimon Saunders, chairman of theSmall Cell Forum.The Small Cell Market Status

report by Informa Telecoms &Media, which replaces the formerFemtocell Market Status reports,highlights that femtocells will stilldominate small cell deployments,but the change in both the Forum’s

and report’s names underlines therecognition that small cells alsocover a range of other cells such aspico, micro and metro.Saunders said there are now 40

commercial deployments offemtocells globally, with 53 publiccommitments to the technology.“The shape and topology of

mobile networks has changed,” saidSaunders at Congress on Tuesday.“Some 60 percent of operators seesmall cells as more important thantraditional macro cells.”And there is more to come, as

momentum grows behind efforts tomarry small cell and Wi-Fitechnology in one device, drivesmall cells in the enterprise toimprove in-building coverage andcreate a platform for the creation of

value-added services, such aspresence services. Indeed, at Congress the Forum

also unveiled the Mobile DeveloperCommunity that aims to provide asuite of tools and resources,developed with Aepona, to helpdevelopers create mobileapplications based on small celltechnology.“The fact that both small cells

deployments and mobile appuptake are rocketing presents amajor opportunity,” said AndyGermano, Small Cell Forum vicechairman. “Intelligent cells that canwake up apps when a user is in aprecise geographical place could bea boon to thousands of existingapps and drive the development ofthousands of new apps.”

Small cells to exceedmacro cells in 2012: Forum

MWC12 Daily DAY3_DAY3 28/02/2012 18:29


2 2 19:45

By Ken Wieland

Merchants are hesitantabout investing in NFCterminals for mobile

payment because they see fewNFC-enabled devices in the market.Consumers show little interest inNFC-enabled mobile payments,largely because there are so fewplaces to use them. That’s the viewof Ron Hirson, president and co-founder of Boku, a US-basedcompany providing a global mobilepayments platform. “It’s a classicchicken and egg problem,” he says.Hirson cites various statistics from

different sources, all of which lookbleak for NFC backers. Of all thephones shipped during 2011, industryestimates of NFC-enabled devicesrange between 0.5 percent and 2.9percent. Celent, a research firm,estimates that less than 1% oflocations are NFC-enabled worldwide.“If you think of this as a Venndiagram, you can imagine that theintersection of consumers who havean NFC device and merchants whocan accept NFC payments is verysmall,” says Hirson. “There isn'tenough incentive for a merchant toreplace their existing terminal, and notenough value for the customer to swapout their phone.”But Hirson believes there is a way to

break the stalemate through different

business models. “The industry shouldfocus on creating and distributingsolutions that deliver on the valuecapabilities of smarter phones, whileoffering forward compatibility to theNFC solutions we expect to see overthe next five years,” he says. Boku believes it can stimulate the

NFC money market through itsrecently announced white-labelmobile payments platform for mobileoperators. Dubbed Boku Accounts,the platform does not requiremerchants to re-fit terminals, sincepayments can be made using aMasterCard debit card in the absenceof an NFC terminal. Meanwhile,existing phones are turned into NFC-enabled devices with NFC stickers. Hirson is speaking later today at

the ‘NFC Services Gain Momentum’conference session as part of theMobile Money track.

Boku looks to breakNFC stalemate

By Richard Handford

Mobile technology is bringingenormous upheaval to bothretail and payment

activities, according to the keynotespeech made Monday at Congressby John Donahoe, president andCEO of eBay.“We will see more changes in how

consumers shop and pay in the nextthree to five years than in the last fiveto ten years,” said Donahoe in hispresentation. He compared what’scoming to the impact on the mediaindustry of the Apple iPad. “We areon the verge of the same thing withpayment and retail.” The mobile device he said is

“blurring boundaries between e-commerce and retail, and betweenoffline and online.” One half ofretail transactions in the US nowinvolve the use of a mobile deviceat some point. eBay is seeingsignificant growth in mobile trafficas is its PayPal business, he said.The use of mobile devices means

consumers are now grabbing controlof the relationship with retailers,according to Donahoe. This meansthey can use their mobile phone toscan goods in one store and thenbuy cheaper elsewhere. However, mobile technology can

also be used to assist retailers, for

instance by making personalisedoffers and promotions toconsumers when they enter a store. Donahoe had a message for other

companies that they must embracethis new ecosystem becauseconsumers want choice, and mobiletechnology has given them the toolsto get what they want.Separately, in a Q&A after his

keynote, John Donahoe reaffirmedeBay’s previous scepticism on NFCtechnology by saying: "I think it willbe years not months before you willsee NFC deployed in most largeretailers." He said until there is astandardised approach to bothdevices and merchant equipment,retailers will not install it. “We needan industry-wide standard."Also at Monday’s Congress eBay

announced that it is partnering withUK mobile operator Three to offerAndroid smartphones preloadedwith the auction site’s apps. The ideais to offer a more direct shoppingexperience on eBay for mobile users. PayPal also launched its PayPal

Carrier Payment Network, designedto make mobile carrier paymentsmore viable for a greater number ofonline merchants. The initiative willrequire operators to revise standardsto boost user experience, increaseflexibility of carrier payments andincrease payout rates for merchants.

eBay predicts shopping upheaval

Q&A r

Which NFC-based services will prove popular alongside mobile payments?The early focus of mobile NFC development has been in developing dailyservices. We have seen more recently that the ecosystem acceptance of NFCis becoming much wider: NFC is now a topic for marketeers and not justinnovation teams. As a result, it is increasingly part of a global user’s dailyexperience or as a way for brands to enhance their customer relationships,linking physical outlets and virtual services. Its uses and applications arealso spreading into peer- to- peer activity, such as gaming and socialnetworking. For example, brands can offer gamers the possibility ofunlocking game levels via an NFC card (Angry Birds), and open the door tomore social interaction based on physical actions – a consumer may be in astore or at an event and they can use NFC to share a promotion orinformation with their friends.

How should mobile operators work with other players in this wideningecosystem?We recognise that the business environment today is less about standalonerelationships but much more about bringing together ecosystems, and withthis openness comes greater opportunity to innovate. Operators likeOrange can play a pivotal role by participating in and encouragingecosystem adoption. We have demonstrated our commitment to NFC andworked with the industry to drive support for interoperable standards. Weare working hard to develop national ecosystems by building partnershipswith other operators, banks, retailers, service providers and transportationcompanies. Collaboration and partnerships are essential to the futuresuccess of these services.

What advantages does NFC have over rival technologies in the mobilepayments space?The advantage of mobile NFC is that it can be so much more than mobilepayments. Yes, it’s most widely known as a payment mechanism today, butthe possibilities for its use, from transport to ticketing, are endless. NFC isnot a payment product but a rich platform and ecosystem for mobile servicedevelopment and innovation. SIM-based NFC has additional benefits – we believe it is the best solutionover alternatives for security, interoperability, portability and end-to-endcustomer experience. SIM integration means the user isn’t locked to onedevice and is free to change handset. And if a customer’s device is stolen itcan be deactivated immediately.

What are the barriers to wider adoption of NFC-based mobile paymentservices?The biggest barrier has always been interoperability across the ecosystem.Without this, scaling beyond a regional or even national level is impossible.Common, open and transparent standards for SIM-based mobile NFC willhelp the industry reduce fragmentation. This will offer service providers asecure environment to download and manage their credentials, providingcustomers with greater choice of secure services in the shortest possibletime.

How is the industry addressing these barriers?Thankfully we have been able to work with all ecosystem players to worktowards standardisation. In France we are working with the AssociationFrancaise Sans Contact Mobile (AFSCM) to build a national ecosystem formobile NFC services and we are working closely with the other operatorsSFR, Bouyges and NFJ mobile. At a European and global level we areworking with other operators – Deutsche Telekom, Vodafone, Telecom Italiaand Telefonica – to accelerate NFC deployment. We are also working throughthe GSMA to provide operators, manufacturers and providers with guidance inthe development of mobile NFC. It is our hope that such collaboration acrossthe industry will really improve the speed and ease at which all those withinthe ecosystem can develop their component parts.

Thierry Millet,Vice President Mobile Payments and Contactless Services, Orange

Mobile Money: NFCServices GainMomentum

Time: 3.45, Hall 5, Auditorium 1.

MONEY NEWS

DeviceFidelitywins MasterCardapprovalDeviceFidelity’s In2Pay iCaisse4is the first NFC-based mobilepayment solution for the iPhone4S and iPhone 4 that has beencertified by MasterCard. Thisapproval means that the In2PayiCaisse4 with In2Pay v2.8microSD supplied withMasterCard PayPass M/Chip 4applet combination can beprovisioned by banks orwireless operators worldwide tobe used in connection with theMasterCard Mobile PayPass-enabled mobile wallets. TheIn2Pay iCaisse4 solutionprotects the iPhone 4S andiPhone 4 models while enablingNFC functionality. The iCaisse4also provides full integrationwith the user interface on theiPhone allowing applications tointeract with the NFCfunctionality offered by theiCaisse.

Gemalto and Sonyin NFC agreementGemalto and Sony Corporationhave established an agreementto provide FeliCa / NFCsolutions globally. Under theagreement, Gemalto willincorporate FeliCa softwaretechnology into its UpTeq NFCSIM product lineup starting in2012, offering mobile operatorsand service providers a morecomprehensive range of mobileNFC services globally. Gemaltowill expand its UICC solutionswith FeliCa technology tocomplement its existing NFCapplications portfolio. UpTeqNFC SIM enables mobileoperators to securely installadditional applications fromnew service providers overtime, even after issuance to endusers.

Mobile merchantappAccumulate has launched amobile merchant app forsmall merchants and event-based trading (markets, fairs,seasonal trade, etc.) based onPera Mobile, the standard formobile payments, and whichrequires no special hardwareor additions. The mobilepayment application works asa stand-alone POS terminaland is a perfect complementfor payment service providers(PSP’s) and payment terminalmanufacturers, who can nowreach a new audience.

NEWS IN BRIEF...

MWC12 Daily DAY3_DAY3 28/02/2012 18:30

Join AdaptiveMobile at the Mobile Security ForumWednesday 29 February 2012

11:15 to 13:30 including Networking Lunch, Hall 7, Auditorium C.

Spaces are limited and attendance requires prior authorisation.Please email [email protected] to confirm your attendance.

Meet with AdaptiveMobile, Hall 4, Level 6, Hospitality Suite 4.6HS01

www.adaptivemobile.com

Trusted Network Protectionfor Fixed and Mobile Networks Worldwide

19:45

MWC12 Daily DAY3_DAY3 23/02/2012 16:57

Twilio touts VoIPcapabilities for iOSdevelopersCloud communicationscompany Twilio announced itsTwilio Client for iOS, asoftware development kitwhich makes it “incrediblyeasy” for developers tointegrate voice-over-IPcapabilities into apps for theiPhone, iPad and iPod Touch.It said that the technologymeans that “developers canadd VoIP features to existingapps or build totally newkinds of apps from scratch.”

AppSpotrdeveloper tooldebutedSwedish company CamClic islaunching its AppSpotrproduct at Mobile WorldCongress, which it describedas “a new do-it-yourself apptool that will radically speedup the creation andmaintenance of apps.”Supporting iOS and Android,the company said it alsoincludes an “innovativesolution of testing andpreviewing your native appbefore publishing it to the appmarkets,” enablingpublishers to test the lookand feel of apps in realtime.

Spanish start-upshowcases privacyappSpanish IT security start-upProteccion On-Line ispresenting its Prot-On app atMobile World Congress,which it said enables users to“protect and manage inrealtime the use,permissions, privacy andconfidentiality of all kinds ofdocuments, photographs, andimages shared through emailand social networks or storedlocally or uploaded to thecloud.” The company isoffering a free version forhome users, with increasedsupport available forprofessional and businessusers for a fee. It is availablefor iOS and Android.

Blaast showcasingcloud app platformBlaast is demonstrating anew cloud-based mobile appservice, which it said“delivers rich, always-onapps to feature phones.” Itsaid that this approach isalready gaining traction indeveloping markets, where itenables the delivery ofsmartphone user experiencesto “the next billion people.”


NEWS IN BRIEF...

By Steve Costello

The Wholesale ApplicationsCommunity (WAC)yesterday announced the

beta launch of its in-app billingnetwork API, supported by nineoperators, which it said will enablecustomers to pay for digital goodsvia their operator bill.WAC’s in-app billing will provide

developers with an easy way tomonetise apps across a range ofplatforms and technologies, using across-operator, reliable billingservice, the group said. It alsohighlighted the availability of “nearreal-time reporting,” so a WACdeveloper can implement a pricingchange and get almost instantfeedback on the impact.John Donovan, senior EVP of

technology and network operationsat AT&T, and chairman of the WACNetwork API project, said: “Weadamantly believe that our industryneeds a cross-operator solution for

authentication, billing and otherAPIs. This is an imperative to ourindustry which requires a focus onspeed and execution to enable thebenefits of the mobile Internet formore customers.”The work is being supported by

AT&T, Deutsche Telekom, KT, LGU+, Telefonica, Telenor, TelekomAustria Group, SK Telecom, andSmart Communications.WAC also announced “a series of

HTML5-focused hackathons,”hosted by global operators anddesigned for app developers toshare knowledge about creatingHTML5 mobile apps an using theWAC Billing API.The first event will take place in

the US in May, backed by AT&Tand Facebook – the socialnetworking company announced itsparticipation in a number of mobileHTML5 efforts yesterday. This willbe “quickly followed” by events inEurope and Asia, including inFrance, Germany and South Korea.

WAC debuts in-appbilling API, HTML5hackathons

By Steve Costello

Facebook is the mostprominent mobile app interms of reach across the

markets surveyed in ArbitronMobile’s Mobile Trends app panel,with 2 out of 3 smartphone ownersusing the app monthly.According to Hannu Verkasalo,

SVP of the company, “the growth ofFacebook cannot only be explainedby organic growth, but by thevarious partnerships and dealsFacebook has with carriers anddevice manufacturers, whichguarantees them with top position intoday’s smartphones, specifically inAndroid and iPhone devices.”While this app has more than 60

percent reach in the USA, Franceand the UK, its penetration in

Germany is lower, at around 46percent. Here, Verkasalo said “thefact that other brands, such asNokia and RIM, are still very strong,explains that the Facebook appdoes not yet have equal reachcompared to other countries.”The company’s survey also

showed that a number of other appsscore highly across the four markets,such as Google Search, YouTubeand eBay. However, there are also anumber of locally-focused apps inhigh positions, such as the BBC inthe UK, Rejseplanen in Germany,and Pages Jaunes in France.Arbitron said a “representative

selection” of smartphone users areinvited to install a metering app totheir smartphones, in order to enableit to generate data for its MobileTrends panels. It said its research,which is based on anonymisedstatistics, are intended to help “notonly the traditional mobile operators,such as carriers and devicemanufacturers but also appdevelopers, advertisers, mediaagencies and companies.”

Facebook“the app ofour times”

By Steve Costello

The greatest opportunities forapp developers lie in“creating apps that solve real

world problems,” Ben Whitaker,CEO of Masabi (pictured), toldMobile World Daily.“In recent years, the attraction of

the mobile app space has beenfocused around games, socialnetworking and entertainmenttitles. However, as we areincreasingly seeing, mobile cantransform the way that normalpeople go about their everydaylives – and the way that existingbusinesses operate – by findingreal, tangible problems to solve,”the head of the ticketing appcompany said.The example he gives is of

Masabi’s own business, sellingtickets for public transport. “Thepain-point of the queue forcespeople to try buying tickets ontheir phone, because the old wayis so frustrating. And once theyhave done this once andbenefited, it becomes the normal,accepted way of doing things, andthey then start making other m-commerce transactions.”

Whitaker also notes that “NFChas the potential to be a veryinteresting technology,” particularlywith regard to its own m-ticketingoperations. “There are, however, afew technical and businessquestions that need to be answeredbefore it’s ready for mass marketadoption in a challengingenvironment such as transport,” heobserved.With a mass-market proposition

such as m-ticketing, the ability toaddress the widest possiblecustomer base is important. But thewell-discussed fragmentation ofplatforms means this is not an easytask.“We pride ourselves on

delivering amazing experiences onbanged up five-year-old Nokia’s, aswell as the iPhone or latestAndroid phone. However,developers starting up nowadaysmust strike a balance betweenreaching the widest user base andminimising development costs,”he concluded.

Real worldproblemscreate appopportunity

APPS NEWS

By Steve Costello

RIM said that more than 40operators worldwide havenow deployed integrated

billing for BlackBerry App World.The store is now available in

164 markets and territories

worldwide. More than 60,000apps are in the catalogue, andmore than 174 million downloadstake place each month.Among the partners offering

operator billing are AT&T, SFR,Telefonica (UK), T-Mobile (USA)and Vodafone (seven markets).

RIM touts operator billing partnerships

By Tim Ferguson

When building its mobileapp portfolio, MiddleEastern TV broadcaster

Al Jazeera’s particularrequirements presented a numberof challenges, its head of mobilemedia Safdar Mustafa said atCongress yesterday.As an international company it

develops apps for a broad range ofmobile platforms. When enteringnew markets , the mobiledevelopment team researcheswhat platforms are popular inthose regions and develops appsaccordingly.Language has also been a

challenge, with Arabic provingproblematic on Windows Phone,which is currently unable to supportthe right-justified format of thelanguage. This was something thatproved a headache, despite AlJazeera working with cross-platform development firmService2Media.“I would encourage the big players

in the industry to attach importanceto language,” the executive said.

Another objective of the mobiledevelopment team was to make appsas feature rich as possible. “When[users] search for Al Jazeera we wantthem to find the original app with allthe features built in,” he continued.In terms of functionality, Mustafa

said there is particular emphasis onlive streaming for news channelsand the ability to submit user-generated content that couldinform news stories.“When we’re building mobile

apps or apps for our website, it’svery important for us to have thatextension for people that encounterbreaking news to be able to send itto us very quickly,” he noted,adding that linking HTML5 webapps to device cameras is currentlykeeping his team occupied.

Al Jazeeradetails appchallenges

MWC12 Daily DAY3_DAY3 28/02/2012 19:28

MWC12 Daily DAY3_DAY3 23/02/2012 16:57

MWC12 Daily DAY3_DAY3 23/02/2012 16:58

MWC12 Daily DAY3_DAY3 21/02/2012 13:22

MOBILE DATA | CAPGEMINI GROUP

The Mobile DataExplosion: what doesit mean for telcos?

Dee Burger, Telecom, Media and Entertainment Practice Sector Lead, Capgemini Group

Consumers' appetites for mobilebroadband services such as mobileinternet, social media, video

streaming, mobile music and mobile gamingare undoubtedly a huge opportunity foroperators. The statistics illustrating thisdemand are staggering:• Several studies show that aggregate datausage is roughly doubling each year, and willcontinue to do so for the foreseeable future.

• Global smartphone and tablet shipmentsare expected to more than double in thenext two years, with IDC forecasting nearly1 billion smartphones per year beingshipped by 2015.

• Apple is nearing 20 billion apps downloadedfrom its app store and is now reportingmore than 1 billion downloads per month.Between Apple and Android more than 1million apps are available for downloadfrom their application stores alone.

Even with all the growth that has alreadyoccurred in mobile data services, there is stillroom for more expansion. The ITU estimatesthat, in 2011, there were 56.6 mobilebroadband subscriptions per 100 inhabitantsin the developed world, while in thedeveloping world there were 8.5 mobilebroadband subscriptions per 100 inhabitantslast year. Both figures are considerably lowerthan overall mobile phone penetration.Additionally, the much-awaited machine to

machine (M2M) market is also taking off withtotal M2M module shipments expected byABI Research to quadruple in the next 4years. Even your car will now become amobile hotspot!

However, coupled with this opportunitycomes challenges.

• Traditional pricing plans have created ahuge disconnect between the relativerevenue and cost contribution of voiceand data services to operators' bottomlines. In most mature markets, dataARPU is not yet growing fast enough tooffset declines in voice and messagingrevenues. One firm, Strategy Analytics,analyzing the UK, France, Germany,Spain, Italy and the US, has reported thatARPU for mobile operators between 2006and 2010 actually declined in spite ofmassive growth in data consumed.Without tremendous gains in networkefficiency, this growth will strain profitsfor operators and compound the growingpricing pressures being felt for voiceservices around the world.

• M2M is not only a major factor for thegrowth of mobile data subscriptions, butwill also redefine the profiles of dataconsumption that will have to be handledby the operators. The pricing plans willhave to evolve accordingly and new waysto sell data will have to be found.

• To meet the growing demand for more dataservices and increased bandwidth and todeliver greater network efficiency, manyoperators are now deploying or planning todeploy new 4th Generation LTE networks.Yet operators in many countries are stilltrying to generate a return on recent 3Ginvestments.

• The core business processes and ITsystems that have been developed to runoperations in the 3G world are becomingstrained and in some cases even obsoleteas the 4G world comes to fruition. Thedemand for new services, the changingproducts and services ecosystem, changesin customer service expectations and themassive increases in data usage are justsome of the drivers for this.

In this volatile environment, it is clear thatoperators will need to do a lot of work tocapitalize on the massive opportunity aheadof them. To better monetize their networks and to

break the disconnect between voice and datapricing, operators will need to gradually moveaway from pricing based solely on networkparameters and focus more on value basedservices. Operators should invest time inunderstanding their customers and theirneeds, and consequently rethink the wayproducts are created, marketed and managedin order to change the ways that endcustomers value these services. Ultimately, itwill become increasingly important to tailorproducts and plans to more specific customersegments. Concepts such as quality ofservice, type of device used, location andtime of use, and the type of application orcontent being consumed will need to beincorporated to provide improved customerservice and differentiated products andservices.Deployment of 4G LTE networks will also

be critical for success, not just for competitivereasons but also to increase networkefficiency and to counteract the effects fromthe very different growth rates in data trafficand data revenue. Faster, broaderdeployment of these networks will alsoprovide the opportunity to retire oldernetworks and relieve the financial burden ofoperating with multiple networks.The processes and systems built to serve

operators to this point will also needsubstantial transformation to keep up with

the changes ahead. Smartphones, tablets andother mobile devices will become the de-facto standard for how customers interactwith services and the expectations will be forall processes and information to be updatedin real time. This will require major changesto CRM, billing, network management andbusiness intelligence systems and will requirethe introduction of modern systemsarchitected for the performance requirementsdemanded from running a telecom in realtime. Additionally, the system architectureswill need to be updated to allow for increasedusage and interaction with third partyproviders as the ecosystem to supportproducts and services continues to expand.While all this is being done, legacy retirementbecomes an important issue in order tomanage both cost and operationalcomplexity.The coming years will represent a period

of challenges and opportunities for telcosas the mobile data explosion continuesrapidly. The only certainty is that the worldwill change faster and become morevolatile in the future. Those operators thatare able to focus on these challenges, whilebeing nimble and adaptive to the constantchange, have a chance to capitalize on anenormous opportunity and becometomorrow's leaders.

Mobile data services are the talk of the telecom world. With new devicesseemingly being introduced daily, mobile applications growingexponentially and 4G networks continuing their global deployment, theimportance of success in this market for telcos cannot be overstated. Takentogether, these trends are powerful enough to redefine the telecomecosystem as we know it and promise to create a whole new set of winnersand losers based on how individual companies meet the challenges ahead.


“In this volatileenvironment, it is clearthat operators will need todo a lot of work tocapitalize on the massiveopportunity ahead ofthem.”

MWC12 Daily DAY3_DAY3 21/02/2012 13:23

MWC12 Daily DAY3_DAY3 21/02/2012 13:23

The GSMA would like to congratulate all thewinners of the Global Mobile Awards 2012

BEST MOBILE APP FOR CONSUMERS Rovio Entertainment Ltd. - Angry Birds Rio

BEST MOBILE APP FOR ENTERPRISECitrix Systems - Citrix Receiver

JUDGES’ CHOICE - BEST OVERALL MOBILE APPWhatsApp Inc. - WhatsApp

MOST INNOVATIVE MOBILE APPSwiftKey

BEST MOBILE ADVERTISING & MARKETINGCAMPAIGNBrandtone - Carling Black Label "Be the Coach"

INNOVATION IN MOBILE ADVERTISING Poken - Leading CMS for NFC

MOBILE MARKETING & ADVERTISING AGENCY OFTHE YEAR[am.o.bee]

BEST ENTERPRISE MOBILE SERVICEFiberlink - MaaS360

BEST CONSUMER MOBILE SERVICEGoogle - Google Maps for Android

BEST NETWORK PRODUCT OR SOLUTION FORSERVING CUSTOMERSTurkcell - Turkcell TiklaKonus

BEST PRODUCT, INITIATIVE OR SERVICE FORUNDERSERVED SEGMENTSSafaricom - Grundfos

MWOMEN BEST MOBILE PRODUCT OR SERVICE FORWOMEN IN EMERGING MARKETSEtisalat, Qualcomm, D-Tree International and GreatConnection Inc. - Etisalat Mobile Baby

BEST USE OF MOBILE IN EMERGENCY ORHUMANITARIAN SITUATIONSUBL Omni - transparent and efficient Cash Disbursementservice after the 2009 IDPs Crisis and the 2010 Flood Crisis

THE GREEN MOBILE AWARDFlexenclosure - E-site

BEST MOBILE HEALTH INNOVATIONEtisalat, Qualcomm, D-Tree International and GreatConnection Inc. - Etisalat Mobile Baby

BEST MOBILE INNOVATION FOR EDUCATION ORLEARNINGOnPoint Digital - CellCast Solution

BEST MOBILE INNOVATION FOR AUTOMOTIVE,TRANSPORT OR UTILITIESFord Motor Company Ltd. - Ford SYNC with EmergencyAssistance

BEST MOBILE MONEY INNOVATIONEtisalat, MasterCard and Oberthur Technologies - EtisalatCommerce

BEST MOBILE INNOVATION FOR PUBLISHINGFinancial Times and Assanka - The Financial Times WebApp

BEST SMARTPHONESamsung - Samsung Galaxy S II

BEST FEATURE PHONE OR ENTRY LEVEL PHONENokia - Nokia C3-00

DEVICE MANUFACTURER OF THE YEARSamsung

BEST MOBILE TABLETApple - Apple iPad 2

BEST EMBEDDED MOBILE DEVICE (NON-HANDSETS)AT&T - Garmin GTU 10

BEST MOBILE BROADBAND TECHNOLOGYKT - KT's Premium WiFi Solution

BEST INFRASTRUCTURE TECHNOLOGYAlcatel-Lucent - lightRadio Network

BEST TECHNOLOGY BREAKTHROUGHVodafone Group PLC - Quad Rate Technology: an evolvedpath doubling the efficiency of mobile voice

BEST CLOUD BASED TECHNOLOGYAppcelerator - Titanium Integrated Development Platform

BEST TECHNOLOGY PRODUCT OR SOLUTION FORSAFEGUARDING AND EMPOWERING CUSTOMERSCloudmark - Cloudmark Mobile Messaging Security Suite

GSMA CHAIRMAN'S AWARDKDDINTT DOCOMO, INC.SOFTBANK MOBILE

GOVERNMENT LEADERSHIP AWARDGovernment of the Republic of Colombia

Platinum AwardsSponsor:

Awards Category Sponsor -Apps of Year Platinum Media Partners: Gold Media Partners:

MWC12 Daily DAY3_DAY3 28/02/2012 12:04

mobile c verage a network roaming coverage map service for your website

www.collinscoverage.com [email protected] +44 7787 126660

Come and visit us at the GSMA Pavilion in Hall 8Collins mobile Coverage is a web based roaming coverage map

service made available through CollinsBartholomew’s partnership with the GSMA. Using the latest mapping technology,

Collins mobile Coverage combines up-to-date world base maps with unique mobile network coverage data provided by operators

from around the world. These seamless roaming coverage maps are delivered straight to network operators’ corporate web pages to help them tell their users where they can use their phones when abroad.

Interactive seamless network roaming coverage maps delivered straight to network operator corporate web pages

Displays all available roaming partner coverage

Modern JavaScript based mapping API with mouse wheel zoom

Fast and easy to implement

Ability to display network coverage using corporate colours

Toggle between GSM and 3G coverage

Regular network coverage updates

Maintenance free

Up-to-date and authoritative worldwide base maps

Hosted from secure and reliable web servers

Available to all GSM members around the world

MWC12 Daily DAY3_DAY3 21/02/2012 13:23

FEATURE | MOBILE NFC

Mobile NFC: At the Tipping Point

Michael O’Hara, Chief Marketing Officer, GSMA

The market potential for NFC issignificant - nearly 1.5 billion SIM-based handsets will have been sold

worldwide between 2010 and 2016,supporting transactions of more than $50billion globally over the same periodaccording to Strategy Analytics, andmomentum is growing. More than forty-five of the world’s leading

mobile operators have committed to supportand implement SIM-based NFC solutions andservices. Commercial NFC deployments arealready underway in France, Japan, Korea,Turkey and the UK, with trials in many othercountries around the world, and we expect tosee many more commercial deploymentscoming in 2012. Consumers are ready for NFC. Synovate

has found that 75 per cent of people will notleave home without their mobile phone. Infact, people are more likely to leave their keysor wallets at home than their mobile phones.These statistics underscore the importancethese devices have gained in our lives, andwhy mobile is the ideal platform for thesenew services. But what are the critical success factors that

will truly drive NFC to mass-market scale? The GSMA and its members are focused on

stimulating the successful global deploymentof interoperable and SIM-secured NFCservices and ecosystems that are available toall. We need to drive the global availability ofSIM-based NFC handsets and services todeliver economies of scale. We need to giveusers the ability to use any SIM-based NFC-enabled handsets, on any network, anywherein the world. We need to build the ecosystemsthat will enable developers to create the next

wave of innovative services. If we deliverthese key attributes, then we will enable anexciting new world of contactless services.

BUILDING SUCCESS THROUGHCOLLABORATIONThere are many elements that must cometogether on both a country-by-country basis,and then on a global level, in order to driveNFC to mass-market scale.

Mobile industry – Mobile operators have acentral role in the deployment of NFC services,but they cannot do it in isolation. They mustengage their value chain, by specifying andordering appropriate handsets, compliant SIMcards and developing the necessaryapplications to enable these services.

Financial industry – The payment valuechain is complex and to successfully deployNFC payment solutions, we need agreementfrom the banks and the card issuers, and weneed point of sales terminals broadlydeployed into the market. It’s critical toengage as many players as possible to createa ubiquitous solution that is widely accessibleand simple for consumers to use.

Adjacent industries – We must engage withadjacent industries as we look to NFC toprovide ticketing for transport orentertainment services, access solutions forhotel or rental cars, or information exchangeservices in areas such as retail or museums.

Public sector – And of course, government,regulators and local authorities are a criticalpiece of the NFC puzzle. We need effectiveregulation to encourage the deployment ofNFC services, and engagement with localauthorities who typically run transportinfrastructure or public information services

to support NFC technology to create aseamless experience across a city or region. The importance of building a strong

ecosystem cannot be understated; NFC canonly succeed through collaboration acrossthe entire value chain.

STANDARD APPROACH TO UNIFYMARKETDiffering approaches to NFC will fragmentthe market, and potentially stifle the growthof NFC. There are a number of potentialmethods of deploying NFC being explored inthe market. We’ve seen stickers, we’ve seenmicro SD cards, we’ve seen technologyembedded in the device, but the SIM-basedapproach offers the best solution.The connection between the NFC chip and

the SIM card is industry standard, utilising theSingle Wire Protocol. The SIM can supportmultiple services, it can be updated over the airand provides portability between devices andoperators. The SIM is certified and

standardised, and is also tamper-resistant,providing greater security over other NFC formfactors. Further, because SIM-based mobileNFC services can be remotely provisioned overthe air, they can also be terminated in the eventof handset loss or theft. Standardisation in the wallet is also critical.

We need to establish a set of standard processesfor the provisioning, activation, usage, deliveryof updates, and importantly, the de-activation ofcard details stored on the wallet. We need toagree standard interfaces to enable coupons tointeract with the wallet, transport systems toutilize the wallet for ticketing, and accesscontrols systems to use the credentials on thewallet to gain entry to cars, offices, hotel roomsand more. The mobile operator community willrelease its specifications for a standard mobilewallet during 2012.

MOBILE OPERATORS IDEALLYPOSITIONED TO DRIVE GLOBALADOPTION OF NFCMobile operators are in a unique position todrive NFC services globally. First, operatorshave the economies of scale to providecontactless services to all. Operators haveaccess to the distribution channels necessaryto provide and promote subsidised NFC-enabled handsets. It’s particularly importantthat we address all phones, and not justsmartphones. Operators have a significant, established

customer care infrastructure that providescustomers with a single point of trustedsupport on all issues relating to mobiledevices and services. Operators have thetechnical infrastructure for the provisioning ofSIM cards, allowing them to remotelyprovision services over the air or terminateservices in the event of handset loss or theft.And operators have substantial experience ininteroperability and roaming, ensuring theglobal compatibility of contactless services. We are now at the NFC tipping point, and

our mobile operator members will beinstrumental in making this a part of oureveryday lives.

There is incredible excitement around Near Field Communications (NFC) today,and the news has been awash with service launches, NFC-enabled devices andnew alliances. While NFC is perhaps most closely associated with mobilepayments, it goes far beyond; NFC will facilitate a wide range of newapplications for consumers, such as mobile ticketing to board publictransportation, the exchange of information and content, control access tocars, homes, hotels, offices and car parks and more. This is just the tip of theiceberg - the possibility for innovation is endless.


1 0 18:18

Source: Orange

MWC12 Daily DAY3_DAY3 21/02/2012 13:23

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GSMA Connected HouseSee a living future at the GSMA Connected House, one where everyone and everything will

benefi t from intelligent wireless connections.

GSMA Connected House, Hospitality Suite CY13, North side of the Courtyard.

Free for all delegates

Connected DayJoin GSMA’s Connected Day seminar programme and learn how mobile is creating a world where businesses and consumers can enjoy rich new products and services through a plethora of devices connected to the internet via ubiquitous mobile broadband networks.

Connected Living SeminarsWednesday 29th February at the GSMA Seminar Theatre, located in Hall 2.1

Exploring new business impacts 09:30–10:50How will the Connected Life impact us through to 2020? Join our visionary expert industry panel to explore the global economic and business impacts that the emerging Connected Life market will have on those participating in it.

Mobile Health: From deployment to a sustainable business 11:05–12:25Mobile Health is HERE! This seminar will discuss real life examples of mobile health deployments, and the sustainable business models that were developed to enable them.

The need to apply new business models 12:40–14:00How will operators make money in the developing connected/embedded markets? Where will they appear in the value chain?

Transforming young people’s lives and learning through mobile 14:30–16:00Join industry experts to explore the new opportunities mobile offers young people in education, entertainment and social interaction.

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Experience a world where everything intelligently connects. The Connected Day.

MWC12 Daily DAY3_DAY3 21/02/2012 13:24

JDSU PacketPortalTMRedefining Customer, Contentand Network Intelligence

We need to move away from categorizing users as subscribers and start thinking aboutthem as customers. Personalized intelligence is needed to examine what services are beingused on a regular basis and how these applications help the customer better interact withtheir friends, families and colleagues. Today’s systems just don’t provide the granular information service providers need to

move their business onto the next level. You get data from billing systems about what youcharge for and you get to hear when things go wrong if the customer complains about aservice. You can also gather data from network elements which provide some metrics in aparticular spot in the network and you get probe based data from key aggregation points inthe core. This current model is just not keeping up with the unprecedented demands placedon it… you end up with noise when what you need is actionable intelligence… something hasgot to change to remove these major blind spots. Sometimes a solution comes along that breaks the mould. It doesn’t just evolve the

model it turns it on its head. That is just what JDSU’s PacketPortal solution has done.PacketPortal brings a revolutionary approach to data capture, distribution and analysis. Byharnessing a cloud approach to intelligent information it revolutionizes the way data iscaptured, how it is analyzed and offers service providers the ability to now see the networkthe way their customers experience it.

REVOLUTIONARY NEW APPROACH TO DATA CAPTURE AND ANALYSISIn the same way it is economically impractical to erect large mobile towers everywhere, itis uneconomic to deploy standalone data collection probes everywhere throughout thenetwork – and the network edge is exactly where you need to be – close to the customer togather the intelligence you need. If you can decouple the data collection and filtering fromthe management, aggregation and analysis and then distribute throughout a cloud-basednetwork you can dramatically reduce the cost, footprint and complexity of capturing richintelligence about the network, the content and your customers’ experience… this doesmean developing unique technology to shrink the capture and filter capability into a microform factor that can then be embedded in every device… and this is exactly what JDSU hasdone. In the first version of PacketPortal the data collection capability is embedded in anSFP (Small Form factor Pluggable), about the size of a USB memory stick. Every networkdevice connected through optical interfaces has an SFP to interface to the network. Theseare standard industry interfaces so now every element can have an embedded probe – andwhat this delivers is unprecedented and massive scale on reaching critical information.Once you have remote data collection so dramatically reduced in size, cost and energy

consumption it is what you can now do with the information that really opens up newopportunities. You can now get on-demand, targeted and personalized data to support yourcustomer, content and network intelligence. In fact, PacketPortal is an open platformsupporting key applications out of the box, turbo-charging existing applications and alsoenabling a whole range of new applications through partnering.Michael Howard, principal analyst of carrier networks at Infonetics Research, shares

JDSU’s philosophy. “Service providers are challenged by traffic volumes and logjams, butthe source and location of these is unpredictable. PacketPortal is a first-of-its-kindinnovation: intelligence embedded in an SFP, that can be used in the ports of networkproducts placed anywhere in a service provider’s network. With PacketPortal, carriers havethe flexibility to detect problems, isolate them, and solve them in minutes rather than hoursor days -- and use the intelligence for customer analytics.”And this is only the beginning. This breakthrough technology can be embedded in a

whole range of devices that include mobile handsets, set-top boxes, line-cards andnetwork instruments.

ENABLING OPERATIONAL EXCELLENCEWith always on remote access to the network edge, service providers can dramaticallyreduce the time it takes to find, isolate and fix service affecting issues. All your nodeBs,enodeBs, DSLAMs, CMTSs, routers can be always ready to filter intelligent data right downto an individual customer. Because issues can be addressed in real-time there is no needto find rack-space or a LAN tap at the network edge and then gather data after the event.Fixing that mobile LTE handover issue or that IPTV service problem now takes minutesrather than days.TalkTalk, a UK operator is focused on delivering the best value broadband services to

consumers and businesses. “Partnering with JDSU to take early advantage ofPacketPortal’s ability to deliver unique customer intelligence will allow us to exceed ourcustomers’ expectations combined with delivering significant operating efficiencies andsetting the foundation for innovative and exciting new services”, said Graham Bishop,Engineering Director, TalkTalk Technology.

REVENUE GENERATIONNot restricted to monitoring applications, PacketPortal goes beyond network management,offering information reach that can provide invaluable insight on customer usage. Thisgranular information is what service providers need to tailor their network and expand theirservice offerings. For consumers this means a much more engaging online experience withfewer operational interruptions and more exciting services designed personally for them.

NEW BUSINESS MODELThis unique cloud based approach to intelligence gathering positions PacketPortal as avalue-creating platform that can help operators change the way they do business. Now withthe ability to leverage the invaluable information hidden in the network, a new approach tomanaged services, cloud hosting, content delivery and applications provisioning can bediscovered.The JDSU PacketPortal solution represents a unique and revolutionary approach to

customer, content and network intelligence. An innovative cloud-based approach toembedded data capture, distribution and analysis brings massive scale to solving complexissues while improving margins and revenues. And with an open platform you can enabletoday’s and future applications.

Now, you can see the network the way your customers experience it.http://www.jdsu.com/go/packetportal

Come and visit JDSU here at MWC: Hall 1, Stand 1G63

We are at a crossroads; an inflexion point. It has never been more exciting to bein the communications industry. Everyone wants to be “always on” – neverwanting to miss the latest tweet, Facebook update, email, YouTube video – oreven the next level of Angry Birds! In this age of mobile communications, thechallenge for service providers to improve their margins, revenues and servicequality is multiplied by the proliferation of smart devices, on-demand videosand social media content. Even though data usage growth is staggeringbringing huge opportunities it is also ushering in new challenges.

ADVERTORIAL


MWC12 Daily DAY3_DAY3 21/02/2012 13:24

China approaches 1 billion mobileconnections as 3Gservices gain traction

Calum Dewar, Analyst, Wireless Intelligencewww.wirelessintelligence.com

As China nears the 1 billion connectionsmilestone, a market penetration levelof 72 percent suggests that there is

still plenty of room for growth. However, withthe vast majority of the untapped marketlying in poorer rural areas, the threeoperators are rapidly increasing their focus onpushing 3G to existing mobile users.According to the latest Wireless

Intelligence data, China ended 2011 on 973.7million connections, up about 16 percentyear-on-year. The number of 3G connectionssurpassed 200 million in Q4 2011 andaccounted for 22 percent of the total at year-end. Market penetration is up almost 10percent from a year ago.

The three Chinese operators began rollingout the new networks in 2009 following thelarge scale-restructuring of the telecomssector that year by the government. Each isusing a different flavour of 3G: TD-SCDMA atChina Mobile; WCDMA at Unicom; andCDMA EV-DO Rev. A at China Telecom (bothChina Telecom's CDMA2000 1X and CDMAEV-DO Rev. A networks are classified as 3Gby the ITU).After a slow start, China's Ministry of

Industry and Information Technology (MIIT)recently declared that the new networks hadmoved to a “large-scale development stage”during 2011. It notes that the three operatorsjointly invested CNY94.1 billion (US$14.9billion) in related equipment in the ninemonths to November 2011. The Ministrylater noted that there were 814,000 3G basestations deployed in the country by year-end,comprising 220,000 TD-SCDMA (ChinaMobile), 270,000 WCDMA (Unicom) and324,500 EV-DO (China Telecom).3G is now accounting for almost 80 percent

of new connections in the country, accordingto Wireless Intelligence data. 3G netadditions in Q4 2011 were estimated at 26.8million out of a total 34.2 million.China Mobile remains the country’s clear

market leader, with an estimated 648.7million connections in Q4 2011, giving it a 67percent market share. However, 3Gconnections account for just 8 percent ofChina Mobile’s total base giving the marketleader a much lower share in the fast-growing3G sector. Nevertheless, 3G accounted forover half of China Mobile’s net additions inthe quarter.3G (WCDMA) accounted for 20 percent of

the total at second-placed Unicom, whilethird-placed China Telecom had 26 percent ofits base migrated to the higher-speed EV-DORev. A. The fact that these two operators

have been able to migrate more subscribersto their respective 3G networks is partly dueto them being able to tap into a broader rangeof 3G smartphones compared to what iscurrently available for China Mobile’shomegrown TD-SCDMA network.Unicom has been the exclusive provider of

the iPhone since 2009, while China Telecomis thought to be close to launching a CDMAversion of the iconic Apple device. Butdespite reportedly being in discussions withApple for several years, China Mobile has yetto launch the device officially - though it isthought to have millions of “unofficial” GSM-enabled iPhones running on its 2G network.The market leader has its own Android-

based proprietary smartphone platformcalled OPhone, while Unicom has a similarplatform known as the Wophone. Both tie-inwith their respective 3G brands andapplication stores.But 2011 also saw Unicom diversify into

regular Android-based smartphones in a bidto offer low-cost smartphones at (or below)the key CNY1,000 price point. Unicom saidlast month it hopes to ship 90 millionCNY1,000 smartphones this year and afurther 60 million in the CNY1,000 toCNY2,000 range. One hugely successful low-cost model for Unicom to date has beenZTE’s Blade V880, which has sold more than3 million units since launching last summer.

Unicom continued to increase its 3G marketshare throughout 2011 by offering considerablesubsidies on its WCDMA handsets, and lastmonth launched a three-year contract planoffering a free iPhone 4S for as little as CNY286per month. However, the inherent risk in thisstrategy is borne out by the operator’s mostrecent results, which put 3G handset subsidiesat CNY4.156 billion (US$658 million) for thenine months to September 2011 – up CNY2.890billion (US$458 million) from the same period ayear ago. Unicom will hope that expanding thelower-cost end of its smartphone portfolio canalleviate these pressures, but it will be runninginto stiff competition in this area.Meanwhile, China Telecom says it aims to

sell 45 million smartphones this year that willbe compatible with its EV-DO network, whichwould account for over half of its forecast 80million total terminal sales. The majority willbe in the CNY700-2,000 price range, and theoperator also offers bundled deals via itsfixed-line and broadband businesses. Aside from low-cost smartphones, 3G

services are also a key battleground – ChinaMobile’s own app store ‘Mobile Market’ isbelieved to have more than 150 millionregistered users, while Unicom offers 3G-specific music and real-time live TV services.These kind of services will be crucial ingenerating user ‘stickiness’ ahead of theintroduction of LTE networks in the country.

China is on track to surpass 1 billion mobile connections before the end ofthe current quarter, fuelled by growth in 3G which will soon account for aquarter of the country’s connections.

CHINA | ANALYSIS

ABOUT WIRELESS INTELLIGENCE

Wireless Intelligence is thedefinitive source of mobileoperator data, analysis andforecasts, delivering the mostaccurate and complete set ofindustry metrics available. Reliedon by a customer base of over700 of the world's mobileoperators, device vendors,equipment manufacturers andleading financial and consultancyfirms, the data set is the mostscrutinised in the industry. Withover 8 million individual datapoints – updated daily – theservice provides coverage of theperformance of all 940 operatorsand 780 MVNOs across 2,200networks, 55 groups and 225countries worldwide. For furtherinformation please [email protected]

China mobile connections, Q4 2011

Source: Wireless Intelligence • *Includes CDMA2000 1X connections as per ITU classification

China Mobile China Unicom China Telecom

Connections (m) 648.7 199.7 125.3 973.7

Connections, 3G* (m) 51.8 40 125.3 217.1

% 3G* 8% 20% 100% 22%

Market Share 67% 21% 13% -

Market Share, 3G* 24% 18% 58% -

Net Additions (m) 15.2 10.6 8.4 34.2

Net Additions, 3G* (m) 8.7 9.8 8.4 26.8

Growth, YoY 11% 19% 38% 16%


MWC12 Daily DAY3_DAY3 21/02/2012 13:24

CONNECTING THE UNCONNECTED | ALTOBRIDGE

THE PROFITABLEREALITY OF RURALTHE PROVEN BUSINESS CASE FOR RURAL EXPANSION OPENS UP A BILLION NEW OPPORTUNITIES

Mike Fitzgerald, CEO, Altobridge

But conventional wisdom saysconnecting unconnected ruralcommunities is a meandering path to

Fool’s Gold; high rollout costs, lack ofbackhaul and power infrastructure, lowconsumer uptake and fearfully low ARPUs,conspire to fuel the perception that thebusiness case for remote communityconnectivity simply doesn’t stack up.But it’s time to think again. Remote

communities are not lost causes. On thecontrary, there is now substantial evidenceand proven case studies throughout Africa,Asia and the Middle East, dispelling the myththat remote communities cannot deliverhighly attractive returns on investment.

A RURAL SOLUTION FOR A RURALPROBLEMHowever, some operators who have sought toexpand their geographic coverage footprint,either through commercial initiative orUniversal Service Obligation, will disagreethat commercially viable network expansionto off-net, off-grid, scattered communities ispossible. But on closer inspection, it is easy tounderstand why this conclusion is reachedand why the combined capital costs of siterollout and in-life operational costs, outrunsite revenue costs. But more often than not,the reason behind these burnt fingers is verysimple. Typically, it’s because an urbansolution was applied to a rural problem. Asledgehammer was employed to crack a nut.Urban solutions cannot be simply

transposed into rural environments becausethe costs heavily outweigh the return. InCAPEX terms alone, the total site costs fordeploying a typical urban solution (e.g.

micro-base station, 30+ metre tower, airconditioning units) at a remote location canexceed US$250,000.However, for many innovative operators, in

Asia and Africa in particular, who have alreadyembraced the strategic imperative to extendtheir coverage footprint to the edge of theirnetworks, using outdoor, pole-mountable,passively-cooled base stations, fuelled by solar-powered technology, the total site-build costs,including base station, solar, VSAT equipment,site installation and commissioning, amounts toless than US$50,000.

THE ONLY WAY IS UPAt the OPEX level, backhaul cost is asignificant factor. In remote communities,satellite is the only practical and realisticbackhaul option. Backhaul costs for a non-satellite optimised, 2TRX base station will, onaverage, be US$900 per month. However, themonthly transmission costs for a satellitebackhauled, optimised base station, at 4kbpsper active call and benefitting from local callswitching, will typically be less than US$250per month. This metric alone is the keydifferentiator between commercially viableand commercially ruinous network expansioninto remote communities.It is estimated that 1.3 billion people

globally will still live in off-grid communitiesby 2030. High CAPEX and high OPEX dieselgenerators are not a long-term option forpowering base stations. Transportationthrough challenging terrains, the volatility ofglobal fuel prices and fuel shrinkage on-site,or en route to site, are all negatives. As theCTO of one emerging market operatorcommented recently, "our biggestoperational cost is the diesel that drives ourRadio Base Stations. Our second biggest, isthe cost of the diesel used to transport thediesel to the site".It means that solar power is the only

practical and feasible power option in thesecircumstances and beyond its greencredentials, solar power has the obvious dualbenefits of being near-OPEX and near-maintenance free.

THE LOW ARPU MYTHA low cost base is a vital component to apositive and timely Return on Investment inrural expansion. But so too are healthytraffic revenues.There is a widely held belief in the industry

that unconnected rural communities offeruniversally low ARPU potential. There is evena common rule of thumb calculation thatrural communities will, at best, deliverARPUs of less than half the operator’snational ARPU. However, studies now show that remote

community ARPUs can typically match orexceed national ARPU levels and it’s worthnoting too that in these known cases, theARPU levels are driven by voice and SMStraffic alone. Once 3G-over-satellite, mobilebroadband data services for remotecommunities are commercially deployedlater this year, these ARPUs are likely toclimb further.This seeming anomaly - where remote

community ARPU matches or exceedsnational ARPU - can be easily explained.Firstly, it’s due to thriving, literate and tech-savvy communities that exist on the fringe ofnetworks and each one has its own existingmicro-economy. In market towns andvillages where all trade was previouslyconducted in person, more and more is nowbeing done by phone.

Secondly, for network operators, there is aunique ‘first-in-wins-all’ phenomenon beingwitnessed in rural communities. The fact is,that communities with up to 1,000subscribers can only sustain one networkoperator. Field evidence shows that theoperator who first delivers mobileconnectivity to these communities, not onlyacquires all available subscribers, includingthe prized high-ARPU segment, but that sameoperator also builds a stronghold and aloyalty within that community which deterscompetitor entry. It also means that withinthose communities, there is zero churn.

THE FUTURE’S LITEMany innovative operators across Asia andAfrica have begun to see both the marketpotential and the business case attractivenessfor following a rural connectivity strategy,using ‘lite-site’ infrastructure i.e. solar-powered, lite-tower mounted, passively-cooled, outdoor base stations, optimised formaximum satellite bandwidth efficiency.Under these low CAPEX and low OPEXconditions, network operators includingOrange in Africa, PT Indosat in Indonesia andAsiacell in Iraq are seeing a compellingbusiness case and growth, at the edge of theirnetworks.

Mature markets are saturated.ARPUs there continue to slidedespite the surge in mobile datausage. Network operators need tolook beyond their urbanbattlegrounds for growth.Unconnected rural communities,where the next billion subscribersreside, are the key to future growth.


THE BUSINESS CASE FOR RURAL

Year 1 Year 3

Sites (EOY) 200 500

CAPEX per Site $44k $44K

Subs per Site 695 660

ARPU: MO Voice + SMS $6.03 $5.26

Gross Revenue $2.3M $21.0M

EBITDA $1.6M $3.3M

EBITDA % 71% 84%

IRR – 75%

Source: Altobridge

MWC12 Daily DAY3_DAY3 21/02/2012 13:24

MWC12 Daily DAY3_DAY3 21/02/2012 13:24

MESSAGING | SYBASE 365

Over-The-TopMessaging Impacton Traditional SMS

William DudleyGroup Director, Product Management, Operator Services, Sybase, an SAP Company

NUVO stands for Network UnaffiliatedVirtual Operator, a specific type ofOver-The-Top service provider.

NUVOs are person-to-person communicationsservice providers, similar to Mobile VirtualNetwork Operators (MVNOs), except thatMVNOs provide services on specific mobileoperators’ networks. NUVOs provide basic services such as

voice, SMS and MMS, as well as various otherservices over any network — mobile or fixed.NUVOs are typically smart-device-basedservice providers (smartphones, tablet, iPodtouch) that include companies and servicessuch as Google Voice, Pinger (Textfreebrand), Gogii (textPlus brand), MediaFriends(HeyWire brand), Toktumi /Line2, Enflick(TextNow brand), TextMe and fring. A common NUVO attribute is that the

service requires a new ITU E.164 styletelephone number. The telephone number istypically assigned to each user or subscriber,who can then interact with others via mobile-style messaging, through voice calls or videocalls. Another common NUVO attribute isthat they try to interoperate with the existingmessaging, video or voice ecosystem. In 2010 and 2011, NUVOs’ scope and

influence grew considerably in the UnitedStates and Canada with subscriber estimatesnumbering between 15 to 20 million. Monthlymessage traffic now exceeds 5 billionmessages per month to and from the Mobile

Operators alone helping the overall messagingmarket to continue to show growth.For this mixed messaging ecosystem to be

successful there must be a variety of checksand balances in place, such that allparticipants respect the long established rulesof the messaging ecosystem. Most of thelarger, more established NUVOs “play by therules” and are very diligent about maintaininga robust messaging ecosystem. Messaginghub providers work hard to guard themessaging ecosystem against those thatwould take advantage of the tremendoussubscriber reach through SMS. Messaginghubs must be diligent against SPAM, as wellas A2P style messaging that may attempt topollute a strictly Person-to-Person (P2P)ecosystem. Service providers that do engagein A2P-style messaging activity within theP2P ecosystem may be subject to remediessuch as traffic blocking, and reclassificationas an A2P provider.. Furthermore, in theUnited States, the CTIA organization tooksteps in 2011 to establish a new set of Inter-operator SMS Guidelines to include “non-CMRS” service providers. These guidelinesnot only apply to app-based serviceproviders, but also fixed-line providers suchas cable television and network providerswho can supply SMS capabilities to their fixedline subscribers. The new CTIA Guidelinesprovide a variety of basic ground rules withwhich non-CMRS providers must comply,further guidelines for messaging hubproviders, and remedies to deal with thoseplayers who insist on operating outside of thenorms for legitimate person-to-person SMS. It is important to note that the NUVO

category does not include non-SMSinteroperable service providers such asWhatsApp or Kik, whose services require allsubscribers to their closed messagingecosystem to download a proprietary app totheir device. Those service providers do notinteroperate with other messagingcommunities or mobile subscribers throughSMS. In a way, they are very much newInstant Messaging (IM) communities, furtheradding to the fragmentation of that space.

Recently, KPN in the Netherlands and otheroperators have reported their overall SMStraffic and revenues have declined, due inpart to non-SMS interoperable OTTmessaging providers (WhatsApp wasspecifically mentioned). In the US andCanada, the NUVOs have chosen to inter-operate with the domestic SMS ecosystemvia the messaging hub providers. In otherintra-country markets, that is not the case –messaging hub providers only being used forinternational interoperability. Additionally, asnoted earlier, NUVOs require standardizedtelephone numbers, which are more easilyobtained in the United States and Canada. Inmany markets dominated by GSM operators,domestic SMS is strictly accomplishedthrough direct-SS7-based connectivitybetween GSM operators. This completelyleaves out the millions of devices that areconnected, but cannot interoperate with thisGSM-only SMS ecosystem. This set-up mayhave given rise to a situation with unintendedconsequences. The users of these OTT appsand devices are forced to turn to other non-interoperable solutions. Consequently, themarket gap for free (or very low-cost)messaging is being filled by alternateproviders such as WhatsApp. We should also note that there will be some

MNO message cannibalization by suchservices as iOS5 iMessage, which goes over-the-top as well – but this service is only foriOS5 devices. iMessage uses standard SMSwhen exchanging messages with iOS5

devices that have opted out of iMessage,non-iOS5 or non-iOS devices.

NUVOs are appealing to a variety ofsubscriber demographics. Most NUVOs offer abasic or complete service for free, subsidizedby targeted advertising within the service. Thismodel has worked quite well, as many NUVOsare profitable or close to being profitable.Additionally, a NUVO and its subscribers aresomewhat like a social network. Within thisnetwork of users is a common platform –theapp that each subscriber uses to engage withother NUVO subscribers or subscribers ofother entities through standard SMSmessaging. A NUVO with 10 millionsubscribers, all using the same app formessaging and voice or other P2P services canlead to an almost unlimited number of creativecapabilities to engage these subscribers.The NUVO market is becoming an

awakening force in North America and thereare a few NUVOs taking tentative steps inWestern Europe. As long as these newservice providers are responsible citizens (notpurveyors of spam, for instance) and theyprovide interoperability with the existing SMSmessaging ecosystem, there is a good chancethat they will successfully coexist with MNOsand by expanding the range of devices thatcan be messaging enabled, they will serve toincrease the number of connectedsubscribers, increase messaging traffic andthus benefit all participants in the messagingecosystem – subscribers, NUVOs, andMobile Operators.

In the last 2 years, new, potentiallydisruptive Over-The-Top Messagingservice providers have emerged inthe North American marketplace.These OTT messaging providers,unlike mobile network operatorswho provide services across mobilenetworks, are not affiliated with anyspecific mobile network operator(they are not a Common MobileRadio Service or CMRS operator).Instead, the service runs “over thetop” of an existing broadbandservice. We coined the term“NUVO” to describe them.

“The NUVO market isbecoming an awakeningforce in North Americaand there are a fewNUVOs taking tentativesteps in Western Europe.”


MWC12 Daily DAY3_DAY3 21/02/2012 15:31

Mobile rich media is creating newopportunities for agencies and brandsto drive consumer engagement

These are the questions we believe will be addressed by mass market rich mediacampaigns running on mobile. The term ‘rich media’ is quickly entering the mobileadvertising lexicon and is certainly creating a lot of hype. Although potentially quite broad indefinition, it generally refers to ads that are based on the benefits of HTML5 technology andoffer consumers the opportunity to interact with the branded ad content itself. Essentially,a rich media ad can replicate the power of a TV ad on the device screen, delivering the TVexperience combined with touchscreen interactivity that is unique to mobile.

IT’S ALL ABOUT NUMBERS There are a number of factors that have come together to drive the potential of rich mediaas an advertising format. The first is mass penetration of smartphone devices. There wereapproximately 252 million iOS devices and 243 million Android devices globally as of the endof 2011. That’s a reach of almost half a billion people. In the UK, for example, there areapproximately 15 million Android and iOS smartphone devices: a quarter of the UKpopulation is already rich media enabled. The second is standards. ORMMA (Open RichMedia Mobile Advertising), an industry wide open initiative for advertisers, has beenstandardised by the IAB Mobile Marketing Center of Excellence to create MRAID (MobileRich Media Ad Interface Definition) which defines a common API for mobile rich media adsthat will run in mobile apps and web sites. This effectively provides the industry standardrequired for rich media to move mainstream. Thirdly, from a creative perspective, rich media gives advertisers complete design flexibility

to deliver brand messages and experiences. Expandable banners are the most common richmedia ad unit, whereby consumers tap on a banner and get presented with countless optionsand experiences such as interactive mobile pages, videos or a combination of the two.

CONCEPT, DESIGN AND CREATIVITY Advertisers looking for compelling reasons to start developing rich media campaigns needonly think about some of the innovative campaigns brands are deploying across multiplecountries. Take for example an automotive brand that’s delivering engaging experiencesand awareness as part of a new product launch, giving consumers the option to view carsin different colours or from various angles. Or the clothing retailer that’s giving potentialcustomers the ability to choose items from its product range in different colours, and theability to zoom in to check the detail and mix and match with accessories. Theseexperiences go beyond what print and TV can offer brands today and extend the softer, moreemotive aspects of advertising.

Generally speaking, agencies and brands do not yet have the in-house concept anddesign skills required to create rich media experiences. Some ad networks have developedglobal creative services teams to rapidly drive rich media campaigns from brief, to conceptand storyboard, to deployment. From a technology and media distribution perspective the mobile advertising industry has

moved on to the next level, driven by demand from advertisers for scale. Up until recently,rich media campaigns were limited to a small number of premium mobile advertisingnetworks consisting of tens of mobile sites and applications. Now, rich media can be scaledto billions of impressions on thousands of publisher destinations.That’s not to say that rich media on mobile is easy. Unlike the PC-based web, where

baseline browser support for most interactive features can be assumed, it’s important toensure that mobile rich media campaign ad tags are served only on sites and applicationsthat support all the features required to view and interact with the creative. Mobile ad networks are responsible for certifying publishers (often across several

different platforms and placements in each case) as being compatible with the various typesof ad tags; there is no one-size-fits-all approach to trafficking a rich media campaign andmobile ad networks play a necessary role as an intermediary. For example, there is nowtechnology that helps bridge the gap by automatically adapting tags from rich mediavendors like Celtra, Phluant and Crisp to publishers that use MRAID, ORMMA andproprietary standards, thereby removing complexity.Mass market mobile rich media is sold on an audience basis, with CPM pricing. Pricing

will vary with targeting, especially on the basis of the specific devices targeted (the iPad, forexample commands a premium), territory or region selected, and desired demographics.Cost wise, while rich media demands a premium over legacy mobile formats, it stillcompares incredibly favourably for traditional reach and frequency metrics versus buying,for instance, a full page magazine ad or prime time television slot.

The full impact rich media will have on the mobile advertising industry will be determinedduring 2012 as it gains traction worldwide. The few rich media studies that have been carriedout suggest that it could be a game-changer in terms of consumer response to advertising.Early pieces of research into rich media effectiveness have shown that rich media ad units candrive increases of over 450% in click-through rates compared to static banners.

We are showcasing a wide range of rich media ads on the Adfonic stand in the AppPlanet (#7A96). To get the latest Adfonic News at MWC join us on Facebook, LinkedInand Twitter (@adfonic). Visit our website for further information: adfonic.com

Mobile advertising delivers response rates that can now start to challengeother media channels for budgets. But what if mobile advertising coulddeliver on the softer metrics like emotion, perception, awareness and recall inaddition to the usual hard metrics – leading to greater interaction, improvedclick-through rates and a more immersive consumer experience?

ADVERTORIAL

86% 83% 74% 66% 66% 60%

USA Germany France Spain Italy UK

Source: Calculated using various online resources

Table 1: Android and iOS penetration in USA and EU5 countries as apercentage of overall smartphone devices; Available rich media adimpressions are now at critical mass

Paul Childs, Chief Marketing Officer, Adfonic

“Some mobile sites or applications now have largeraudiences than most popular TV shows”

“Mobile rich media now has global scale; over 1 billion Androidand iOS users will be rich media enabled by the end of 2012”


MWC12 Daily DAY3_DAY3 21/02/2012 15:31

Majority of SouthKoreans using LTEnetworks by 2014

Joss Gillet, Senior Analyst, Wireless Intelligence

Based on analysis of earliertechnology migrations in the country,Wireless Intelligence forecasts that it

will take around 35 months on average forthe three South Korean operators to migrateat least 50 percent of their respectivesubscribers to LTE. Market-leader SKTelecom and third-placed LG UPluslaunched LTE in July 2011, while second-placed KT switched on LTE at the beginningof this year. All three operators shouldachieve nationwide LTE coverage by mid-2012 with Voice-over-LTE (VoLTE)expected to be introduced in the second halfof the year.

The expected introduction of VoLTE-capable devices in H2 2012 is further proofthat the country’s operators are ahead of thetechnology curve globally; VoLTE will enablefull IP capabilities for voice and data and setsthe tone for global LTE smartphoneavailability and interoperability.SK hit 500,000 LTE connections just four

months after launch, while KT has set anambitious target of 4 million LTE subscribersby the end of this year. Wireless Intelligencepredicts that South Korea will cross the 40million LTE connections mark by mid-2016. Yet LTE does not represent a complete

technology shift like the earlier migrationfrom CDMA to HSPA. Instead, the speed ofadoption of LTE services will depend on theco-existence of the new technology withlegacy networks (EV-DO, HSPA), which hasfostered the introduction of tiered pricing formobile broadband services (based on eitherdata consumption or download speeds)thereby helping operators to manage networkcapacity challenges.The pace of LTE migration in South Korea

will surpass neighbouring Japan, and couldoccur twice as fast as in Western Europe,following the trends previously seen whenoperators migrated to 2G and 3G technologies. According to Wireless Intelligence, it took

SK and KT just 18 months to migrate at least50 percent of their customers to HSPA. It hadpreviously taken the two operators 21 monthsand 39 months, respectively, to migrate atleast half of customers to CDMA2000 1x –which operators are now looking to shutdown to free up spectrum for LTE use. In thecase of LG UPlus, it took 30 months tomigrate half of its IS-95 base to CDMA20001x, while next generation EV-DO (Rev. A/B)currently represents about 40 percent of theoperator’s total connections.

Subscriber migration onto these newnetwork technologies was significantly slowerat the Japanese operators. It took Docomoand SoftBank 57 months and 54 months,respectively, to move half of their subscribersonto HSPA, while CDMA-based KDDI took39 months to migrate half its base to EV-DO.South Korea (and Japan) are therefore set

to lead and shape the development of LTE inthe Asia-Pacific region, particularly withregards to spectrum fragmentation. At aregional level, South Korean operators willplay an important role in supportingeconomies of scale in the 1800 MHz and 800MHz bands, while Japan’s NTT Docomo willbe influential in supporting LTE devices in the2100 MHz band.By contrast to the two highly advanced

Asian markets, it has taken Western Europeanoperators almost a decade to achieve 50percent 3G penetration, a milestone notexpected to be reached until Q3 this year.

Wireless Intelligence points to a numberof factors that has expedited technologymigrations in South Korea, including apredominantly contract (rather thanprepaid) customer base, high smartphonepenetration, fast handset replacement cyclesand the widespread adoption of NFC andvertical mobile services such as financialservices and health.Rapidly rising smartphone penetration was

a key trend identified in the market in 2011.The KCC, the South Korean regulator, saidrecently that the country passed 20 millionsmartphone subscribers in October 2011.According to Wireless Intelligence, this wouldgive the country a total smartphonepenetration rate of close to 40 percent. TheKCC also noted last year that WirelessInternet Connections (defined as any cellulardevice capable of accessing data – not justsmartphones) accounted for 92 percent of thecountry’s total connections base in Q2 2011.

South Korea is set to be the world’s first major mobile market to migrate themajority of its subscribers to LTE networks - with over half of the country’susers forecast to be using the next-generation networks within two years.With a compelling LTE smartphone portfolio and nationwide coverage set tobe in place less than 12 months after launch, the South Korean operators aretrue LTE pioneers.

ANALYSIS | SOUTH KOREA



% of connections, WCDMA/HSPA

Source: Wireless Intelligence


0%

25%

50%

75%

100%

1 2 3 4 5

KT SK TelecomSoftbank Mobile NTT DocomoWestern Europe

Years after launch

% o

f co

nnec

tio

ns

MWC12 Daily DAY3_DAY3 21/02/2012 13:24

BELAIR NETWORKS | FEATURE

The Rise of the “BYOD” Enterpriseand the Opportunity it Createsfor the Mobile Industry

Stephen Rayment, co-founder and Chief Technology Officer, BelAir Networks

According to research fromCompuware, 74% of CIOs state“consumerization” is driving

unrealistic expectations of the role of IT.Indeed, trends such as ‘Bring Your OwnDevice’ are leading to a range of supportissues, as all manner of devices connect tothe corporate network. Recent research from analyst firms also

show how the latest incarnation of the iPhonealone is leading to users consuming twice asmuch data as previous versions, impactingLANs, WANs and mobile networks. Coupledwith the plethora of tablet PCs, laptops andnetbooks that are invading the enterprise ITenvironment, the challenge now is to ensureall users have a great wireless experience. BYOD is taking place at a time when IT in

small and medium businesses are fastadapting outsourcing of all non-essential ITfunctions, following a trend that startedalmost a decade ago with the outsourcing ofthe corporate PBX, fueled by the acceptanceof private, public and hybrid clouds.

The growing demand on and complexity ofthese networks has given rise to the adoptionof managed network services, where serviceproviders can relieve the burden of runningand managing network security, videoconferencing or even the entire LAN or WAN.According to Pyramid Research, enterprises

today are increasing spending on network-centric managed services. This trend is beingfueled by the following key developments withinthe enterprise and service provider space:

1. ‘Bring Your Own Device' (causing moresupport issues)

2. Businesses’ need to focus on core ITcompetencies and shift non-core functionsfrom CapEx IT spending to OpEx-basedservices (outsource & cloudsource)

The rise of Wireless-as-a-Service (WaaS)using licensed and/or unlicensed (Wi-Fi), andthe possibility and acceptance that 3G/4Gcellular networks and Wi-Fi can co-exist toimprove network services, is making WaaSmore feasible in 2012 and beyond than everbefore, particularly where there’s the abilityfor Wi-Fi networks to be shared.As the networking world’s equivalent of

Software as a Service (SaaS), WaaS is now startingto gain acceptance within the IT department as away of supporting business needs without theattributed cost and complexity of actually owningand running a wireless network – allowing theenterprise to focus on its core business and serviceproviders to widen their metro business services.

THE BUSINESS CASE FOR RELIABLEWIRELESS BROADBAND IN THE METROSmartphone Users in Metros Willing to PayMore, Spend More on Apps & Online Services,if Access to Reliable Wireless Broadband–Survey results from February 2012Unreliable experiences are preventing

subscribers from using video applications andaccessing online commerce sites, holdingback billions in revenue, are the findings fromTNS Research.

The survey of UK and US mobile usersrevealed that 44% of mobile subscribers findthe metropolitan mobile broadband experienceinadequate when they leave the home or office– a figure that rises to 57% for smartphoneusers. This number is higher in the UnitedKingdom where 64% experience access issues. Additional findings from the survey

highlight further consequences rising fromthis issue including:• mCommerce, an industry which isexpected to grow to US$31.6 billion by2016 according to analyst ForresterResearch may be at risk:

• Mobile video services and applicationrevenues are already seeing the impact: alack of reliable mobile broadband networksis already putting off 64% of subscribersfrom using mobile video services - thisfigure rises to 71% for smartphone users.

• Potential higher customer churn: whenasked who they believe is responsible forresolving problems with mobile Internetservice, 77% of people first turn to themobile network provider.

Service providers seeking additionalrevenue or business models, now more thanever have the opportunity to bundle or adaptexisting services to target managed servicesfor SMB, education and hospitality markets.• Managed Services for small and mediumbusinesses, retail shops, malls and buildingowners using Wi-Fi or multimode smallcells (Wi-Fi, 3G/Wi-Fi) for indoor, outdoorand campus coverage for their ownbusiness and customers

• Managed Services for businesses that offerprivate or public wireless access for theircustomers, vendors and partners– Ad-location and per-sub pricing modelsemerge as options

• Hosted Services where small cell networksenable shared access across business usersand roaming service provider subscribers withintegration to the service provider customers'own core networks for billing/authentication

– MVNO shared access small cell networkswith secure integration to the customers'core networks for billing/authenticationor to the carrier's core for fullymanaged/hosted MVNO services

– Co-location Services enabling multipleoperators to share common networkinfrastructure

If mobile network providers were to chargefor reliable coverage, both smartphone usersand average subscribers would pay US$7-8dollars per month, on top of existing monthlyservice plans, with the 16-24 demographicwilling to pay up to US$10. This constitutestens of billions of dollars in potentialadditional annual revenue, which suggeststhat return on investments of additionalwireless network deployments inmetropolitan areas would pay back inmonths.

The opportunities are many. Theopportunity cost of doing nothing canamount to $ billions. Scalable serviceprovider Wi-Fi and multi-access small cellnetworks have a role to play as Wireless as aService becomes a reality later this year.

BYOD (Bring Your Own Device) hasplaced unprecedented pressure onenterprise IT departments. It’s nolonger about ‘approved devices orlaptop lists’ – people bring theirpreferred smartphone or tablet, nomatter what the company policy is(for the most part, excludinggovernment, military and medicalresearch organizations).


“Scalable service providerWi-Fi and multi-accesssmall cell networks have arole to play as Wireless asa Service becomes areality later this year.”

Figure 1 - Virtualized AP enablesnew services models where onenetwork deployment can enablemany services

MWC12 Daily DAY3_DAY3 21/02/2012 13:24

3G comes of age in theAmericas

Joss Gillet, Senior Analyst, Wireless Intelligence

The number of 3G connections in theAmericas region is estimated to havehit 100 million at the end of 2011,

accounting for about 15 percent of the totaland more than doubling from a year earlier.The Americas was the second-fastestgrowing global region in terms of 3Gconnections in 2011 (rising 45 percent year-on-year), just behind the Middle East andAfrica (52 percent).Brazil was the region’s largest 3G market

with 41 million 3G connections at year-end,followed by Mexico (18.4 million) andArgentina (7.8 million). Brazilian market-leaderVivo is the largest 3G operator in the regionwith 16 million 3G connections in Q4 2011.

According to Wireless Intelligence, mobileoperators in the Americas added close to 3million 3G connections every month onaverage last year, and this run rate is expectedto increase to 4 million 3G additions per monthin 2012. As migration to 3G accelerates,growth in 2G GSM connections will slow andcould begin retracting by the end of this year.2G accounted for 85 percent of the region’sconnections in 2011 but is forecast to drop to52 percent of the total by 2016.Total mobile connections in the Americas

are forecast to hit 800 million by 2016. Theregion passed 100 percent mobile penetrationin 2011, and is forecast to reach close to 130percent penetration by 2016.The migration towards WCDMA-based 3G

has coincided with the region’s move awayfrom CDMA networks. According to WirelessIntelligence, CDMA connections in theAmericas declined by 17.5 million betweenQ4 2009 and Q4 2011 and now account forjust 2 percent of total regional connections,compared to 6 percent two years ago.Migration away from these networks iscomplete or close to completion in manycases. Telefonica closed its CDMA network inEcuador in December, while its Brazilian arm,Vivo is scheduled to do so in June this year.Strong connections growth and the rapid

adoption of mobile broadband services in theregion are driving mobile revenue growth inthe region, and are responsible for risingARPUs that buck the global trend.According to Wireless Intelligence, mobile

ARPU in the Americas grew by US$0.27 inQ3 2011, bucking a global decline ofUS$0.02. At Telefonica, the organic revenuecontribution from its Latin American divisionincreased by 5 percentage points between Q32010 and Q3 2011, offsetting the lowercontributions from its Spanish (-2.1pp) andEuropean (-0.2pp) units.Telefonica also reported in Q3 2011 that

growth in mobile broadband led to a 31.7percent rise in Latin American non-SMS datarevenue (compared to a 19.6 percent groupaverage), a segment that accounted for 25percent of total service revenue in the region

in the period, up 4 percentage points from ayear earlier. This trend can be observed across the

Americas and further data revenue growthwill be fuelled by the wave of HSPA+ andLTE deployments that are underway.In Q4 2011 the first commercial LTE

networks were launched in the region by UNE(EPM) in Colombia, AT&T Mobility in PuertoRico and Ancel (Antel) in Uruguay. Inaddition, local operators in 12 regionalmarkets rolled out HSPA+ networks duringthe second half of 2011.According to new figures from the GSMA,

the mobile market in Latin America currentlygenerates an estimated US$175 billion, or 3.6

percent of total GDP, with mobile operatorsalone contributing US$82 billion in 2010 (1.7per cent of the total output of the region).However, to support future growth,

operators and regulators will need pan-regional spectrum harmonisation - withoutwhich economies of scale and global roamingcould be hindered. Brazil, Argentina andChile are setting the tone for LTE frequencyband allocation in the region. According toour latest study, the vast majority of LTEconnections in the Americas will besupported in the 2600 MHz band, yet theallocation of additional spectrum in thedigital dividend band and the re-farming ofexisting bands remain high priorities.

Rapid adoption of 3G services isdriving mobile connections andrevenue growth in the Americasregion, according to the latestWireless Intelligence data.

ANALYSIS | THE AMERICAS



Americas: mobile connections/technology split, 2011–2016

Source: Wireless Intelligence

0

150

300

450

600

750

900

2008 2009 2010 2011 2012 2013 2014 2015 20160%

20%

40%

60%

80%

100%

120%

140%

Connections (million) Market penetration (%)

Technology split

2011 2016

OtherGSMWCDMA (Family)LTE

CDMA (Family)


A

H

y

t

H

MWC12 Daily DAY3_DAY3 21/02/2012 13:24

1

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6

ZONE 6 ZONE 3

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ZONE 6 ZONE 3

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7

Mobile and privacy: Are they mutually exclusive?

Free for all delegates www.gsma.com/mobileprivacy

Help find answers to questions like:

informed decisions about their personal information and privacy?

is respected and protected by those

do this in practice?

This session is for app developers and people implementing mobile apps and services.

Moderator

American Association of Advertising Agencies (4A’s)

Speakers

behavioural targeting and giving users control of their data

Thursday 1 March 9:30 – 11:00 GSMA Seminar Theatre Hall 2.1

Mobile

Transforming young people’s lives and learning through mobile

Free for all delegates

14:30 – 16:00 Wednesday 29 February GSMA Seminar Theatre Hall 2.1, FIRA

Mobile Education

What is the greatest opportunity for mobile technology for young people? Does mobile technology enable more productive learning

Speakers

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MWC12 Daily DAY3_DAY3 21/02/2012 13:24

WELCOME TO

Visit us at Mobile World Capital - Barcelona Hospitality Suite 1F00

To arrange a visit or for more information go to www.mobileworldcapital.com or contact [email protected]

Founding Partners:

MINISTERIO DE INDUSTRIA, ENERGÍAY TURISMO

MWC12 Daily DAY3_DAY3 21/02/2012 14:16

Hall 1.0Ground FloorBar and RestaurantsCloakroomExhibitionInformation Desks – Sponsored byToiletsLevel 1Hospitality Suites

Hall 2.0Ground FloorAccommodation Services – provided by Bar and RestaurantsDamm BarCloakroomsExhibitionInformation Desks – Sponsored byRegistration – Sponsored byToiletsVAT Refund/TaxMezzanineMeeting Rooms A,B,C & DLevel 1ExhibitionMedia CentreNetworking LoungeGSMA SeminarsBar and Restaurants

Hall 3.0/CourtyardATM/Cash MachineBar and RestaurantsExhibitionFirst Aid

Hall 4.0Bar and Restaurants Business Centre (Level 8) provided by Cloakroom (Level 0)Hospitality SuitesHourly Meeting Rooms (Level 8)Information Desk (Level 2) – Sponsored byToiletsVIP Networking Lounge (Level 0)Executive Hospitality Suites (Level 1)

Hall 5.0Level 0Auditorium 2 (Conference Room)- Mobile Applications: Apps for All (Monday)- Mobile Applications: The Future of Voice &Messaging (Monday)

- Mobile Applications: Building for Tomorrow(Tuesday)

- Mobile Enterprise (Tuesday)- Mobile Innovation: A Vision of 2022 (Wednesday)- Media & Entertainment: The Future of MobileMusic (Wednesday)

- Technology Evolution: Network ArchitectureEvolution (Thursday)

- Technology Evolution: Network OperationsEvolutionAuditorium 3 (Conference Room)- Mobile Cloud: Competitive Landscape (Monday)- Mobile Cloud: Contending for Content (Monday)- Mobile Advertising: Mobile in the Marketing Mix(Tuesday)

- Mobile Advertising: Social Media (Tuesday) - Mobile Advertising: The Mobile AdvertisingEcosystem (Wednesday)

- Mobile Advertising: Emerging Markets(Wednesday)

- Mobile Money: Developments in mPayments(Thursday)

- Mobile Money: Emerging Markets (Thursday)

Speaker Testing RoomSpeaker Preparation RoomCloakroomToilets

Level 1Conference Restaurants Information Desk – Sponsored byToilets

Level 2Conference Pass Upgrade Desk Mobile World Live TV Studio GSMA Meeting Rooms 1 & 2 Rooms 21,22,23Medas RestaurantSupplier Offices:-- Exhibition Freighting - Itn International - Lead Retrieval Services

Level 3Auditorium 1 (Conference Room)- Opening Keynote 1: Mobile Operator Strategies(Monday)- Keynote 2: The Connected Consumer (Monday)- Mobile World Live Extra featuring Facebook (Monday)- Mobile World Live Keynote featuring Ford- Keynote 3: Mobile Operator Strategies in DevelopingMarkets (Tuesday) - Keynote 4: Exploring the Mobile Cloud (Tuesday)- Global Mobile Awards Ceremony (Tuesday)- Mobile World Live Keynote featuring Google(Tuesday)- Keynote 5: Mobile OS & Applications (Wednesday)- Keynote 6: Financial Services in a Mobile World(Wednesday)- Regional Focus: BRICS & The Challenges ofInnovation (Wednesday)- Mobile Money - NFC (Wednesday)- Mobile World Live Keynote featuring Ericsson(Wednesday)- Keynote 7: Driving the Mobile Technology Evolution(Thursday) Room 5 (Conference Room)- Mobile Health: Getting Mobile into the System(Monday) - Mobile Health: mHealth for the User (Monday)- Mobile Health: Emerging Markets (Tuesday)- Mobilising the Retail Business (Tuesday)- Consumer Devices: Riding the Smart Device Wave(Wednesday)- Embedded Mobile: State of the Market(Wednesday)- Embedded Mobile: Automotive & Utilities(Thursday)- Embedded Mobile: Consumer Electronics(Thursday)Room 6 (Conference Room)- Business Transformation: Operators as AgileBusinesses (Monday)

- Business Transformation: Operators as IntelligentPartners (Monday)

- Mobile Cloud: Home of the Future (Tuesday)- Mobile Cloud: Cloud & Network Intelligence(Tuesday)

- Networks: Network Infrastructure Costs(Wednesday)

- Networks: QoE & Capacity (Wednesday)GSMA Meeting Room 32Toilets

Hall 6.0CloakroomExhibitionHospitality SuitesMeeting Rooms: A, B & C

Zone 4ExhibitionVIP Pick-Up & Drop-Off Point Sponsored byPaella RestaurantSponsored by

Zone 5Exhibition

Magic Fountain Networking by Moonlight (Monday & Tuesday18.30 - 20.30)

App Planet (Hall 7.0)Application Developer ConferencesApp Lounge – Sponsored byBar and RestaurantsCloakroomDamm BarExhibitionFirst AidHospitality SuitesInformation Desk – Sponsored byPrayer RoomToiletsRich Communication Suite, MondayGSMA Spam Reporting Service, Monday andTuesdayMobile Advertising (MMM/MAM), Monday andThursdayMobile Broadband - an update on HSPA+ and LTE,MondayGSMA OneAPI, TuesdayEmbedded Mobile Seminar, TuesdayMobile Energy Efficiency and Green Power forMobile, WednesdayMMU Working Group, Wednesday

Hall 8.0Bar and RestaurantsCloakroomDamm BarExhibitionGSMA PavilionGSMA Sales OfficeHospitality SuitesInformation Desk – Sponsored by Toilets

AvenueATM/Cash MachineExhibitionFast Track /AccessLost & FoundMetro Ticket MachinesPolice StationRestaurant Booking Service – provided byToilets

Plaza EspañaAirport ShuttleMetro StationTaxi Station

Avenida Rius I Taulet (between upper and lower village)Hotel Shuttle BusesPrivate Shuttle BusesTaxi Station

Zone 3, Zone 6Exhibition

National Palace/MNACLeadership Summit

ONCE LG

Cupula HTC (Sunday, Monday)

Mies NVIDIA (Monday) Intel (Tuesday, Wednesday)

All information correct as of February 17, 2012

VILLAGE MAP

�e App Monetization Exchange

VILLAGE MAPSPONSORED BY

Opening Times

EXHIBITION OPENING TIMES

Hall 1.0, Hall 2 (2.0, 2.1), Hall 6.0, App Planet (Hall 7.0) andHall 8.0Monday 27 February ..............................................09:00 – 19:00Tuesday 28 February ..............................................09:00 – 19:00Wednesday 29 February..........................................09:00 – 19:00Thursday 1 March ..................................................09:00 – 16:00

OUTDOOR EXHIBITION AND HOSPITALITY SUITE AREAS

Hall 1.1, Hall 3.0 (3.0 Courtyard, 3.1 Gallery), Hall 4 (4.0, 4.1, 4.2, 4.3, 4.4, 4.5, 4.6, 4.7, 4.8), Hall 6.0, Hall 8.0, App Planet (Hall 7.0), Avenue, Zone 3 (Z3), Zone 4 (Z4), Zone 5 (Z5), Zone 6 (Z6)Monday 27 February ..............................................07:30 – 22:00Tuesday 28 February ..............................................07:30 – 22:00Wednesday 29 February..........................................07:30 – 22:00Thursday 1 March ..................................................07:30 – 16:00

REGISTRATION OPENING TIMES

Saturday 25 February ..............................................09:00 – 18:00Sunday 26 February ................................................09:00 – 20:00Monday 27 February ..............................................07:00 – 20:00Tuesday 28 February ..............................................07:30 – 19:00Wednesday 29 February..........................................07:30 – 19:00Thursday 1 March ..................................................07:30 – 16:00

TOILETS

CLOAKROOMS

POLICE STATION

LOST & FOUND

FIRST AID CENTRE

TAXI RANK

VIP PICK UP &DROP OFF POINT

INFORMATION DESKS

METRO

FREE WIFI HOTSPOTS

CAFÉS & RESTAURANTS

METRO TICKET MACHINE

TICKET MACHINE

RESTAURANT BOOKING SERVICE

SHUTTLE BUS

EXHIBITOR SERVICE DESKS

ATM MACHINE


MWC12 Daily DAY3_DAY3 21/02/2012 13:24

FLOORPLANS | HALL 1

1J311J331J37

1H29

1G261G321G341G361G38

1H39 1H33

1G481H49

1F60

1F561G59

1F44

1G45

1F38

1G39 1G19 1G15

1F24 1F20 1F14

1G051G13

1J361J42

1J44

1J45

1J46

1H21

1G31

1G55

1G63

1F62

1G69

1F70

1F68

1E70

1E68

1E60

1E52

1F53

1F51

1F47 1F43

1E44 1E38 1E32

1F331F39 1F25

1F07

1F01

1E02

1G03

1F02

1F04

1F17

1E01

1E511D56

1E47 1E431E37

1D34

1E31

1E19

1E05

1D06

1D07

1C14 1C06

1D33

1C341C441C50

1D45

1C58

1D67

1C62

1C63 1C53 1C311B22

1B18

1C17

1C13 1C09 1C05

1B081B121B14

1C01

1B011B131B191B31

1A40

1B39

1A46

1B491B511B551B591B63

1A62 1A56

1C67

1B70

1A70

1A59

1A55 1A45 1A27

1A23

1A191A11 1A07

1A03

1D01

1C43

1A15

1A50

1G61

1E04

1F051F69

1D64

1E72

1PB1

1J34 1J32

1D68

1G49

1A41

1E74

1E03

1H60

1E67

1D62

1E57

1E66

1E69

1D70

1F61

1E58

1E64

1E621E54

1E56

1F59

1A48

1D19

1F00

HE

IGH

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UN

DE

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IDE

OF

PIP

E =

4.6

m

HEIGHT TO UNDERSIDE OF PIPE = 4.6m

CLOAKROOMS

INFORMATION DESK


1.1HS72

1.1HS70

1.1HS64

1.1HS57

1.1HS59

1.1HS65

1.1HS49 1.1HS43 1.1HS39 1.1HS35

1.1HS201.1HS321.1HS361.1HS52

1.1HS291.1HS211.1HS25

1.1HS61

1.1HS48 1.1HS40 1.1HS241.1HS28

1.1HS471.1HS51

1.1HS62

ACCESS TO




MWC12 Daily DAY3_DAY3 21/02/2012 13:24

CLOAKROOMS

FREE WIFI HOTSPOT

MEZZANINE

INFORMATION DESK

Powered by Cisco


ACCESS TO

ACCESS TO

I

MEZZANINE

FREE WIFI HOTSPOT

Powered by Cisco


HALL 2.0 & 2.1 | FLOORPLANS

Ramp

2H62

2D01

2D02 2B01

2D06 2C05

2D082C09

2C13

2D14

2D16

2C15

2D20 2C19

2D23

2D15

2C06

2C10

2B05

2B13

2B17

2B06

2B12

2B16

2A05

2A06

2A14

2A16

2A17

2A26

2A28

2A232B26

2A27

2A35

2A37

2B38

2B33

2B27

2B252C26

2C28

2C372D40

2C312D28

2C252D26

2D29

2A47

2B472C46

2B53

2B57

2B61

2C62

2A612D62 2C63

2D54 2C53

2C47

2D49

2D51

2D59

2A70

2A66

2A62

2A58

2B70

2B72

2B68

2B76

2B80

2B822A73

2A67

2B69

2B73

2B75

2B77

2C672D66

2C75

2C81

2D82

2D77

2D65

2A78

2A82

2A86

2A90

2B902B892B872C88

2A92

2A97-B

2A100

2A102

2A118

2A103

2A114

2A112

2A111 2A1102A126

2A1252B93

2B98

2A122

2B922B1112B1122C92

2C93 2B127

2B1262C94

2B1152B110

2B106

2B119

2B104

2B1242C96

2B1252C952C100

2C101

2C1022C1062C112

2C1032C1052C1142C115

2C98

2C108

2C1102C111

2A120

2B102

2B103

2B123

2D88

2E66

2E58

2E46

2F692G70

2F49 2E47

2E41

2E38

2E30

2F28

2E33

2F32

2E35

2F27

2G28

2F29

2G32

2F33

2F37

2F41

2G38

2G692H712H702H69

2J48

2J522H53

2J562H57

2J60 2H59

2J64 2H64

2H61

2H50

2G392H42

2H36

2H34

2J42

2H33

2J49

2J31

2J27

2J25

2J21

2J15

2J11

2J09

2J012H04

2J12 2H11

2J182H19

2H18

2G08

2G01 2F01

2F09

2G12

2G16

2G18

2G20

2F13

2F18

2E17

2F14

2F12

2F082E07

DAMMBAR

2E18

2E12

2B108

2B109

2J29

2G33

2B28 2A31

2G37

2A108

2A107

2C72

2D03

2J51

2A07

2B120

2J41

2J70

2H01

2J69

2H082G11

2G15

2B100

2A60

2G13

2A101

2B113

2B101

2H07

2B95

2J53

2J55

2J61

2J63

2J65

2H14

2J582H60

2H58

2H02

2E14

2D05

2G50

2G63

2D37

2D33

2B116

2B117

2B122

2F36

2J57

2H10

2B09

2J46

2C107

2A97

2A116

2H54

2G45

2G41

2H56

2A10

2B69-B

2B69-C

2F02

2J20

2C109

2J59

2J54

2C14

2F07

2A56

2A25

2C20

2C16

2B40

2H43 2H45

2H472J50

2B39

2A29

2G57

2G55

AirconUnit

2.95m To bottom of unit

REGISTRATION

2.1C50

2.1B51

2.1C49

2.1C45

2.1D46

2.1D40

2.1C38

2.1D26

2.1C262.1C28

2.1B26

2.1A12

2.1D16

2.1C12

2.1C10

2.1D10

2.1C09 2.1C07

2.1D08

2.1C27

2.1B25

2.1C20

2.1A14

2.1D66

2.1A56

2.1E96

2.1D97

2.1A722.1A74

2.1E94

2.1E51

2.1A76 2.1A70 2.1A68

2.1E622.1E64

2.1E68

2.1D78

2.1C85

2.1D74 2.1D70

2.1C83 2.1C73

2.1A75

2.1B82 2.1B78

2.1A81 2.1A79

2.1B74

2.1A77

2.1B76

2.1E98

2.1E70

2.1D72

2.1C75

2.1A73

2.1B72

2.1D71

2.1E74

2.1D51

2.1E56

2.1E71

2.1D53

2.1E52

2.1D63

2.1D75

2.1E762.1E80

2.1B14

2.1C81

2.1D80

2.1EZ6

2.1C58

2.1A69

2.1C62

2.1B61

2.1C64

2.1D67

2.1A85

2.1D34

2.1E65 2.1E63 2.1E612.1E57 2.1E53

2.1E59

2.1E58

2.1A05

2.1B11

2.1B162.1B40

2.1A27

2.1B32

2.1A332.1A39 2.1A13

2.1D58

2.1E672.1E69

2.1C66

2.1E832.1E91

2.1B58

2.1A42 2.1A40 2.1A36 2.1A34 2.1A32 2.1A28 2.1A24

2.1D69

2.1D24

2.1C11

2.1D20

2.1C15

2.1D61

2.1E60

2.1B71

2.1C72

2.1D60

2.1A59

2.1A11

2.1A642.1A82 2.1A78

2.1B77 2.1B75 2.1B73

2.1C70

2.1A15

2.1B22 2.1B20

2.1A21 2.1A19

2.1B12 2.1B10

2.1C13

2.1EZ5

2.1EZ4

2.1EZ3

2.1EZ2

2.1EZ1

2.1EZ13

2.1EZ14

2.1EZ15

2.1EZ16

2.1EZ17

2.1EZ18

2.1EZ92.1EZ10

2.1EZ11

2.1A10

2.1A83

2.1E75

2.1D59

2.1B272.1B29

2.1E77

2.1C60

2.1B59

2.1A06

2.1A58

GSMA MEDIA CENTRE

GSMASeminarTheatre Networking

Lounge


The mPowered Brands Theatres andAmbassador Lounges can be foundon the Mezzanine Level of Hall 2.1



MWC12 Daily DAY3_DAY3 21/02/2012 13:24


CY08 CY06

CY20CY18

CY15 CY07

CY03 CY01

CY31

CY29

CY25

CY23CY17

CY22

CY02

CY13

CY19 CY21

RESTAURANTCOURTYARD

3.1HS125

3.1HS127

3.1HS113 3.1HS112

3.1HS114

3.1HS126

3.1HS138

3.1HS137

3.1HS147 3.1HS161 3.1HS165 3.1HS171 3.1HS175

3.1HS1763.1HS1743.1HS1703.1HS1663.1HS1623.1HS156

3.1HS101

3.1HS99

3.1HS97

3.1HS93

3.1HS91

3.1HS85

3.1HS83 3.1HS84

3.1HS86

3.1HS88

3.1HS90

3.1HS94

3.1HS96

3.1HS98

3.1HS100

3.1HS102

3.1HS70 3.1HS60 3.1HS56 3.1HS543.1HS64 3.1HS503.1HS62 3.1HS44 3.1HS36 3.1HS30 3.1HS26 3.1HS24 3.1HS20 3.1HS16 3.1HS10 3.1HS023.1HS04

3.1HS053.1HS093.1HS133.1HS173.1HS21

3.1HS313.1HS333.1HS353.1HS373.1HS61 3.1HS293.1HS71

3.1HS58

3.1HS01

3.1HS131

3.1HS34

3.1HS164

3.1HS72

3.1HS117

3.1HS65

3.1HS1723.1HS158

3.1HS133

3.1HS168

3.1HS42

3.1HS181 3.1HS185

3.1HS184 3.1HS186

3.1HS08

3.1HS1553.1HS1533.1HS149

3.1HS115

3.1HS413.1HS51

3.1HS1873.1HS140

3.1HS129

3.1HS87

3.1HS19 3.1HS15

GALLERY

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO


FLOORPLANS | HALL 3.0 & HALL 3.1

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

H

FREE WIFI HOTSPOT

ATM MACHINE

Powered by Cisco




MWC12 Daily DAY3_DAY3 21/02/2012 13:25


4.1HS37

4.1HS01

4.2HS15

4.2HS25

4.2HS12

4.2HS18

4.2HS36

4.2HS40

4.3HS01 4.3HS13 4.3HS19

4.3HS10

4.3HS504.3HS30

4.4HS09

4.4HS02

4.4HS194.4HS254.4HS31

4.4HS304.4HS164.4HS20

4.4HS14

4.6HS01

4.6HS05

4.6HS07

4.6HS09

4.6HS11

4.6HS17 4.6HS21 4.6HS23 4.6HS63

4.6HS574.6HS274.6HS22

4.6HS62

4.6HS12

4.6HS08

4.6HS31 4.6HS53

4.6HS494.6HS35

4.6HS39

4.6HS06

4.6HS04

4.6HS02

4.6HS36

4.6HS38

4.6HS46

4.6HS50

4.6HS48

4.7HS01 4.7HS03 4.7HS19

4.7HS274.7HS224.7HS204.7HS184.7HS144.7HS124.7HS104.7HS064.7HS04

4.7HS50 4.7HS48 4.7HS46 4.7HS44 4.7HS42 4.7HS38 4.7HS36 4.7HS32 4.7HS31

4.7HS394.7HS43

4.7HS47

4.7HS57

4.7HS594.7HS63

4.7HS6

0

4.7HS5

6

4.5HS44

4.5HS04 4.5HS02

4.5HS014.5HS11

4.5HS174.5HS23

4.5HS29

4.5HS16

4.5HS14

4.6HS13

4.4HS01

4.4HS03

4.0HS27

4.4HS05

4.3HS02

4.0HS19 4.0HS02

4.7HS054.6HS15

4.4HS07

4.7HS154.7HS13

4.6HS61

4.7HS33

4.1EHS6 4.1EHS17

4.1EHS18

4.1EHS19

4.1EHS2

4.1EHS1

4.1EHS164.1EHS154.1EHS144.1EHS134.1EHS124.1EHS114.1EHS104.1EHS94.1EHS84.1EHS7

4.1EHS34.1EHS44.1EHS5

4.6HS52

4.2HS42

4.1HS02

4.3HS15

4.7HS35

4.3HS05

4.8MR1

4.8MR2

4.8MR7

4.8MR5

4.8MR8 4.8MR6

4.8MR3

4.8MR44.9HS01

4.3HS12

4.1HS14

4.3HS40

4.7HS41

4.7HS614.7HS5

8

Hourly Meeting Rooms

BusinessCentre

VIP Networking Lounge

Hall 4.5 - 4.7

Hall 4.8

Hall 4.2 - 4.4

Hall 4.0 - 4.1

HALL 4 & HALL 6 | FLOORPLANS

CLOAKROOMS

ACCESS TO

ACCESS TO

INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT

Powered by Cisco

6E01

6E20

6C63 6C23

6E30

6HS80

6HS84 6HS82 6HS186HS206HS10

6HS14 6HS86HS246HS28

6C43

6HS4

6C50

ACCESS TO

TOILETS



MWC12 Daily DAY3_DAY3 21/02/2012 13:25

FLOORPLANS | APP PLANET & HALL 8

8B197

8B192

8B178

8A167

8A159 8A1478A139 8A125

8B127

8C132

8C129

8A115

8A111

8B110

8B117

GSMA Pavilion

DAMM BAR

SALES OFFICE

8C118

8B109

8C115

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8A169

(HALL 7)

CLOAKROOMS

PRAYER ROOM

H

INFORMATION POINT

ACCESS TO

FREE WIFI HOTSPOT

Powered by Cisco


7C18

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7H167H147H12

7G117G97G7

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7C30

7H1

Auditorium A

App Lounge

Auditorium B Damm

Bar

Auditorium C


INFORMATION POINT

ACCESS TO

CLOAKROOMS




MWC12 Daily DAY3_DAY3 21/02/2012 13:25

Z4.1 Z4.2

Paella Restaurant

VIP Pick-Up & Drop-Off

Z3.1

Z3.2

Z5.1

Z5.1

ZONE 3, ZONE 4 & ZONE 5 | FLOORPLANS



MWC12 Daily DAY3_DAY3 23/02/2012 16:58

Z6.1

TOWER

TOWER

AV60

AV01

AV03

AV05

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AV10

AV48

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AV25

AV23

AV55

AV105

AV92

AV14

AV43

AV37

ACCESS TO

ACCESS TO

ACCESS TO

ACCESS TO

TOILETS


ATM MACHINE

METRO TICKET MACHINE

AVENUE

TOILETS

CLOAKROOMS

FLOORPLANS | ZONE 6 & AVENUE




MWC12 Daily DAY3_DAY3 23/02/2012 16:58

HALL 1.0@-yet GmbH 1B137Layers 1G34 Accanto Systems 1J37 Accuris Networks 1F17 Adax 1E43 ADECEF 1F56 Adobe Systems Incorporated 1C31, 4.1HS37Aeroflex 1B14 Agilent Technologies 1A46, 1.1HS35AIRCOM International 1A23 Airspan Networks 1C53 Airweb SAS 1G32 Aito Technologies 1E19 AixSolve GmbH 1B13 Altobridge 1F17 AMPHENOL ANTENNA SOLUTIONS 1D56 Anite Telecoms Ltd 1F43 Anritsu 1B31 AQ Corporation 1E05 Argela 1C13 Arieso 1D62, 3.1HS62 ARM Limited 1C01, 1.1HS57Ascom Network Testing 1C09 Ascot International Srl 1A19 Astellia 1B08 AT4 wireless 1H29 Automation Engineering Incorporated 1J32 Avanquest Software (BVRP) 1B59 avinotec GmbH 1B13 Bayer MaterialScience AG 1G49 Benetel 1F17 Bercut Ltd. 1A45 Bluechip Technologies t/a Guardian24 1E67 Bluegiga 1F62 Booz & Company GmbH AV116, 1F51boxPAY 1F17 brite:bill 1F17 Busan Technopark (Senior Product Industrial Center) 1E03 Business Oulu 1E31 Cambridge Broadband Networks Limited 1G26, 4.3HS30Cambridge Consultants Ltd 1E69 CBOSS 1D06 CCI - COMMUNICATION COMPONENTS INC 1E62 Celluon Inc 1F07 CERAGON 1D01 CEVA 1F33 Chips & Media Inc 1F07 CM International 1C67 Comarch S.A. 1F20 CommProve 1H39 COMPRION GmbH 1G38 Comptel Corporation 1C06 ComputaMaps 1C17 Comviva 1E01 Contela 1F07 Convergys 1G69, AV69Creanord Oy 1E19 Creative Communication Solutions - Cequens 1D33 Crucialtec Co., Ltd. 1G39 CSIT 1E67 cVidya Networks Ltd. 1F05 Cypress Semiconductor Corp 1B12, 1.1HS21 Dasan Networks, Inc 1E74 digame mobile GmbH 1B13 DigitalAria Co Ltd 1F07 Ditech Networks 1E52 Dolby Laboratories, Inc. 1C43, 1.1HS72 Dream Chip Technologies Ltd 1E72 Duesseldorf, City of 1B13 E-Blink 1F61 ECCO Outsourcing 1D33 Egypt South Africa for Communications 1D33 Emblacom Oy 1E19 Emirates Data Clearing House 1F60 Enterprise Ireland 1F17 Entre Marketing Ltd 1E19, 1F62, 4.4HS25Equiendo Ltd 1F17 Escher Group Ltd 1F17 ESRI Northeast Africa 1D33 Etisal International 1D33 European Communications Engineering 1E19 EVISTEL 1A11 EXFO Nethawk 1G55, 3.1HS20Exomi Oy 1E19 F5 Networks 1H21, 1.1HS64FeedHenry 1F17 Femto Forum 1G19 Fjord 1E19 Foxda International Limited 1G61 F-Secure Corporation 1E19 FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175FUTURE PRODUCT DESIGN 1J44 Gigamon LLC 1A03 Giza Systems 1D33 Globitel/Global Modern Telecom Sol. 1A59 GoS Networks 1F17 Gyeonggi Technopark 1E03 Hancom Inc 1F07 HRS Hotelreservation Service Robert Ragge GmbH 1B13 hSenid Software Singapore Pte Ltd 1F04 HTC Europe Co Ltd 1D34, Z4.1 iBasis 1E32, 3.1HS164Ibys Technologies S.A. 1G36 Imagination Technologies 1D45 IMImobile Pvt Ltd 1A62, 1B63 Information Technology Industry Development Agency-ITIDA 1D33 initialT Co.,Ltd 1F07 INOVAR 1F47 Inspire Tech Pte Ltd 1F04 Integration Services and Technologies 1D33 Intelligent Services Solutions (ISS) 1D33 InterDigital 1D07 Intivation 1F53 Invest Korea 1E05 Invest Northern Ireland 1E67 Invigo Offshore SAL 1E70 IP Access Ltd 1E02 IPProtocol 1D33 Iptune Ltd 1E19 Ixia 1E47 Ixonos 1E19 Jampot Technologies Ltd. 1E67 JDSU 1G63, 1.1HS65Jibe Mobile 1A50 Jinny Software Ltd 1E38 JOT Automation 1E19 JumpSurf 1F04 Juni 1F07 Kaelus 1D68, 3.1HS166 Kapsch CarrierCom 1F24 Keynote SIGOS GmbH 1F70

Kineto Wireless 1A41 Kochar Infotech P Ltd 1J33 Korea Trade-Investment Promotion Agency (KOTRA) 1E05, 1F07 KOTRA HQ 1F07 Lavandoo Mobile Solutions GmbH 1B13 LogMeIn 1G31 MACH Sarl 1H49 Mavenir Systems 1G45 MCTEL 1G13 MediaTek Inc. 1C58, 3.1HS161Medisana AG 1B13 METRO GROUP Future Store Initiative 1B01 Meucci Solutions 1J46, 1.1HS47Mformation Technologies 1A56, 4.4HS31Microsoft Corporation 1D19 Mindspeed Technologies 1E57, 3.1HS131Mixem Solutions Ltd. 1E19 Mobile World Capital - Barcelona Hospitality Suite 1F00MobileAware 1F17 MobileMonday Belfast 1E67 Mobilethink A/S 1F68 Movirtu Limited 1D64 MTLD Top Level Domain T/a DotMobi 1F17 Muvee Technologies Pte Ltd 1F04 My Tour Talk 1E67 N Diseno Y Arte Digital, SL 1J42 N.A.T. GmbH 1B13 NEOMTEL 1E05 NetScout 1G05 Nexus Telecom AG 1J36 Novatel Wireless, Inc. 1A55 NRW.International GmbH 1B01, 1B13Nujira Ltd 1C62 NVIDIA Ltd 1C34 NXP Semiconductors Netherlands BV 1F14 NXP Software 1A15 Olaworks Inc 1E05 OnMobile Global Ltd 1F38 Open Idea 1H33 Opera Software 1C44 OPTICOM GmbH 1B39 ORBIT IT Solutions 1B13 P3 communications GmbH 1B70 Paper Bag Ltd 1E67 Parfield Software S.A.E. 1D33 Peter-Service 1A48 Phone Fashion 1F59 Picochip 1E57, 3.1HS127 Polystar Instruments AB 1E04 Powerme Mobile 1J45 Printechnologics GmbH 1J37 Project People Limited 1H60 PROTEI 1B49 PT 1G15 Qualigon GmbH 1B13 RADCOM 1D01 Radisys 1F01, 1.1HS28 Redknee 1E37, 3.1HS165, 3.1HS171Revector 1E58 Rightware Oy 1E19 Roamware Inc 1E44 Rockshore 1E56 Rohde & Schwarz GmbH & Co. KG 1E51 Rsupport Co., Ltd 1E05 S3 Group 1F17 SAP AG 1B22 Scottish Development International 1E68 Secusmart GmbH 1B13 sensewhere Ltd 1E64 SES RFID Solutions GmbH 1B13 Sewon Teletech Inc 1F07 Silent Communication 1F02 Silicon Vision 1D33 Singapore Pavilion (SMa) 1F04 SK C&C 1F07 Smardi (Smart design & research institute) 1E03 Smart Villages Company 1D33 Socowave Limited 1F17 Softforum Co., Ltd 1F07 Solaris Mobile Ltd. 1F17 SPB Software Ltd. 1A27, 4.1HS25 SPB TV 1A70 Speechstorm 1E67 Spirent Communications 1C14 Star Arcade 1E19 STAR FINANZ GmbH 1B01 Starhome GMBH 1E32Steepest Ascent Ltd. 1E54 Stream Media Pte Ltd 1F04 SwissQual AG 1A07 Tagit Pte Ltd 1F04 Tango Telecom 1F17, 1.1HS59 TAWASOL IT 1D33 Tecnotree Corporation 1C50, 3.1HS187Tekelec International SPRL 1F44 Tektronix Communications 1D67, 1.1HS36 Telecomax VAS for Mobile services 1D33 Telenity 1B51 Tensilica 1F39, 1.1HS70Testplant 1E60 The Now Factory 1F17, 1.1HS61 TIBCO Software SL 1C63 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158T-monet Inc 1F07 TotalMobile 1E67 TriQuint Semiconductor 1B55, AV97tyntec 1B13 Ulticom 1G48 Victory Link 1D33 Visa Inc. 1B19 ViviTouch (Artificial Muscle, Inc.) 1G49 Volubill 1B18, 3.1HS162Watchdata Technologies Pte Ltd 1C05,1.1HS32 Webroot Inc. 1G03WeDo Technologies 1J31, 1J34Wellington Computer Systems Ltd 1E67 Welsh Assembly Government 1E66 Wireless Power Consortium 1F62 WOYC Ltd 1J42 Xceed Technologies 1A40 XPAL Power Inc. 1G59 Xpress Integration 1D33 YOC AG 1B13

HALL 1.142 Telecom(Global Sales & Marketing) 1.1HS29, 1.1HS62 Agilent Technologies 1A46, 1.1HS35ArcSoft Inc 1.1HS49 ARM Limited 1C01, 1.1HS57Cypress Semiconductor Corp 1B12, 1.1HS21 Dolby Laboratories, Inc. 1C43, 1.1HS72

DTS 1.1HS39 EMPIRIX INC. 1.1HS25 F5 Networks 1H21, 1.1HS64Gameloft 1.1HS24 Informa Telecoms & Media 1.1HS40 Intellect c/o Tradefair Ltd 1.1HS43JDSU 1G63, 1.1HS65Meucci Solutions 1J46, 1.1HS47Mobixell Networks, Ltd. 1.1HS51 Radisys 1F01, 1.1HS28 Sand 9 1.1HS52 Tango Telecom 1F17, 1.1HS59 Tektronix Communications 1D67, 1.1HS36 Tensilica 1F39, 1.1HS70The Now Factory 1F17, 1.1HS61 Vantrix 1.1HS48 Watchdata Technologies Pte Ltd 1C05, 1.1HS32

HALL 22N TELEKOMUNIKACE 2G13 2operate ApS 2A05 6WIND 2B122 a:k:t: Informationsystems AG 2H71 Acapela Group 2E47 Accel Telecom 2C72 Accuver/Innowireless 2B127Ace Technologies Corp. 2F09 AceAxis Ltd 2F07 ACT750 2E47 ActivNetworks 2E47 AD4SCREEN 2E47 ADAPTIT SA 2H61 Adelya 2E47 ADEUZA 2F49 ADTECH AG 2B38 Advanced Track and Trace 2E47 Advantech Co. Ltd. 2G38 Aeon Consulting 2E47 Aerotel Medical Systems 2C72 AFD Technologies 2E47 Agence Regionale De Developpement Paris Ile -De France 2E47 agenceNTIC Bourgogne 2E47 AIPTEK International Inc. 2J18 Aktavara AB 2F13 Alberta Canada 2A108, 2A110, 2A97-B Alberta ICT Industry Association 2A110 Allot Communications 2B53 ALSETT 2E47 Altai Technologies Ltd 2C96 AltiGen Communications, Inc. 2D33 Alvarion 2A114, 2C25 AM3D A/S 2A05 AMD Telecom S.A. 2E07 AMOS- Spacecom 2C72 ANT+ 2C93AnyDATA Corporation 2A78 Apliman Technologies 2J25 AppBooster Sweden AB and OptiCaller Software 2F13 Appsfire 2E47 AppSpotr by CamClic 2F13 APS DIGITECH HOLDINGS LIMITED 2J61 Aptilo Networks 2B117 AQUAFADAS 2F49 Aquaways Co., Ltd. 2J20 AriadNEXT 2F49 Arkamys 2E47 Arkivator Telecom 2F13 Artı Teknoloji Kollektif Sti. 2E66 Artificial Solutions 2F13, 7F86Artilium 2H33 Artiza Networks, Inc. 2D49 arvato distribution GmbH 2J09 Ascade 2F13 Asentria Corporation 2B87 ASIATELCO TECHNOLOGIES CO 2H45 Askey Computer Corp. 2B72 Aspiro 2A67 Atchik-Realtime 2G32 ATES Networks 2E47 ATLANTIS INTERNACIONAL S.L. 2F32 AtomiZ SA 2E47 AUGMENTED REALITY LAB SL 2H47 Ausonia S.r.l. 2F08 austriamicrosystems – TAOS 2H02, 4.5HS14 Avenir Plastic Cards 2F49 Avenir Telecom 2C47 Avertim 2H33 Avoca Technologies Inc. 2A97 Avvasi Inc 2A97, 4.6HS39 Awex Barcelona Foreign Trade Office 2H33 Awex -Wallonia Export & Investment Agency 2H33 Awox 2F49 AWT Walloon Telecom Agency 2H33 Axell Wireless 2C26 Azcom Technology 2F01 AzureWave 2C09 Baboonix LTD 2C75 Baseband Technologies Inc 2A110 Beepeers 2F49 Beepsend AB 2F13 beeweeb 2A29 Beijing Digital Grid Technology Co.,Ltd 2J69 Belgium-Belgica 2H33 BeNomad 2E47 Berkeley Varitronics Systems 2B80 Berlin-Brandenburg c/o Berlin Partner GmbH 2D51 Bewigo Technologies 2E47 Birdstep Technology AB 2F13 Blackbox Integrated Data Collection 2A108 BLiNQ Networks 2A97bluenove 2F49 Bluestreak Technology Inc 2A101 Bluwan 2B61 BMX Computers 2H33 BoomeRing Communication (2005) Ltd. 2C72 Boost Communications 2F33 BRETAGNE INTERNATIONAL 2F49 BRGR Media 2F49 Brodit AB 2B124 Brussels Invest & Export 2H33 Brussels Invest & Export Madrid 2H33 Bulkypix 2E47 Buzzinbees 2F49 BYKOD 2E47 Bytemobile 2B77, 3.1HS113, 3.1HS115C&D Technologies 2B89 C4-Command & Control 2C72 Calade Technologies 2F49 CallMyName NTTM 2J42 Callup Net 2D82 CAPPTAIN 2F49 Cardtek 2B28

Cassis International 2F49 Castlabs GmbH 2D51 Cavium, Inc. 2B05 cDemo Mobile Solutions 2A97-B Ceedo 2D82 CelCite 2B13, 3.1HS44CellGuide 2C75 Cellint Traffic Solutions 2C62 CellMax Technologies AB 2B06 Cellular Italia S.p.A. 2F18 CelPlan Technologies Inc 2D37 Centile Telecom Applications 2A35 Cerillion Technologies Ltd 2D65 certgate GmbH 2C112 CETECOM GmbH 2D77 CGIT 2E47 Cinetix Srl 2A10 Cluster Edit 2E47 Coelmo srl 2C111 Coiler Corporation 2A26 Comba Telecom Systems AB 2E30 COMITE EXPANSION ECONOMIQUE DU VAL D'OISE 2E47 Commsquare 2H33 Communology GmbH 2B68, 3.1HS112Computaris International Limited 2A60 Comsys Telecom & Media - I-New Communicative Solutions 2B82 ConceptWave Software Inc. 2A112 Cooler Master Europe B.V. 2A90 Coresonic AB 2F13 CPC Co Ltd 2C94 Creova 2F49 Crypto Telecommunication Security SA 2F14 Crystal Reality LLC 2F69 CTDI GmbH 2H01 Danish IT Industry Association 2A05 Datang Telecom Technology & Industry Group 2H33 Dataport Bilgi Islem Çözümleri San. ve Tic. Ltd. Sti. 2E66 DATATRONICS, S.A. 2A86 Davicom, a division of Comlab 2A101 DAXIUM 2E47 DAZA-T ELECTRONICS COMPANY 2J54 D-CAT Technologies 2E66 Defne 2H42 DELTA OHM 2E47 Deltanode Solutions AB 2A23 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97Dhatim 2E47 Dialog Semiconductor AV108, 2F28Dialoga Group 2C20 Dicapac Co., Ltd. 2B109 DigiMo Group Ltd 2C72 Digital Receiver Technology, Inc. 2B106 Digitata 2C105 DingLi Communications Corp.,Ltd. 2E35 Discretix Technologies Ltd. 2C72, 4.7HS22 DocDoku 2E47 DORIANE 2F49 Doro AB 2G01 Dotemu 2E47 DragonWave Inc. 2A118 DxO Labs 2E47, 3.1HS88 EASTCOMPEACE SMART CARD CO.,LTD. 2H36 eb Lab 2E47 Echovox 2F49 Elan Microelectronics Corporation 2G33 Electro Power Systems SpA 2B104 Elite Mobile 2C10 Elliptic Technologies 2A112 EMSS Consulting (Pty) Ltd 2B70 Encap 2A67 Endstream Communications 2J12 ephoneNet 2E47 ERCOM 2D66 Escaux 2H33 ESET, spol. s r.o. 2G37 ESKADENIA Software 2A62 Ethrix 2C62 EUPEN - Kabelwerk Eupen AG 2H33 Eurocontracts s.r.o. 2J27 Euromediterranee 2F49 Exalt Communications, Inc. 2F36 Exir Telecom 2C19 eZ Systems 2E47 Fält Communications AB 2F13 Feedbox 2C62 FibroLAN Ltd. 2C62 Figen Yazilim Evi Ticaret Limited Sirketi 2E66 FIME 2E47 Fixmo 2A97 Flanders Investment & Trade 2H33 Flash Networks 2C53 FlexGroups 2A102 Flixwagon 2C75 Flybits 2A97 Focus Infocom GmbH 2C115 Forsk 2H18 Foshan Amplitec Tech Development Co., Ltd 2H69 Foxcom 2C62 Franklin Wireless 2C106 Fraunhofer HHI 2E41 Fraunhofer IIS 2E41 Fraunhofer-Gesellschaft 2E41 French Pavilion/Ubifrance 2E47, 2F49Frequency 2J01 From The Future 2H33 fSONA Networks Corp 2B73 Fujian Helios Technologies Co.,Ltd. 2H61 FutureCard 2A122 Futurecom 2B108 Fuzhou Rockchip Electronics Co., Ltd 2J65 FXI Technologies AS 2A67 GEKA Telecom 2E47 GENBAND 2A07 Geoimage 2E47 Gintel 2A67 Gionee Communication Equipment Co.Ltd.ShenZhen 2F29 GLOBO Mobile S.A. 2C05 GO TO MARKETING COMMUNICATION LIMITED 2J46 GoNet Systems 2C72 Goome Interactive 2C72 Government of Canada 2A107Groupe Elabor 2E47 Groupe Synox 2F49 GRUPO ORMAZABAL 2C37 GSMK CRYPTOPHONE 2D59 H@ND International 2H59 Haiku 2E47 Hanwang Technology Co., Ltd 2J48 haploid 2F49 HOBIM 2B57 Horizon Globex 2B95 Human Factors International 2B111 iBeaken 2H33

COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND COMPANY NAME STAND

EXHIBITOR LISTING


MWC12 Daily DAY3_DAY3 23/02/2012 16:58

iBwave 2A56 ICQ 2C62 Idomoo Ltd 2C62 Ikivo 2F13, 4.6HS46IKT Norge 2A67 IMEC 2H33 implementa gmbh 2H34 Infinite Peripherals 2D14 Infobip 2B01 Infonova GmbH 2F12 InforUMobile 2C72 Innovation Norway 2A67 INNPU TELECOM-TECHNOLOGY CO.,LTD. 2J64 INSIDE Secure 2D88, AV72Insight SIP 2F49 Insiteo 2E47 Intecs SpA 2B110 Intellicore 2F49 Intersec 2D15 Intracom Telecom 2C46 Invest in Bavaria 2C16 Invest in France 2F49 IP Trade 2H33 iPal Interactive Learning 2A97 IPERLINK 2E47 IPgallery 2D82 IQSIM 2F49 ISKRATEL 2F41 Israel Export Institute & International 2C62,Cooperation Institute 2C72, 2C75, 2D82Istanbul Chamber of Commerce 2E66 Istanbul Electrical-Electronics, Machinery and Information Technology Exporters' Association 2A125 JABLOCOM 2G69 Jamo Solutions 2H33 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 JIANGXI JIANGGANGSHAN CKING COMMUNICATION TECHNOLOGY CO.,LTD. 2J52 John Wiley & Sons Ltd 2A100 JPL NASA 2C92 Jungo Ltd 2C75 justAd.TV Ltd 2C62 KATHREIN-Werke KG 2B16 Kavveri Telecom España SLU 2G20 Kawet 2E47 KEBTechnology Co., Ltd 2H14 KINOMAP 2E47 Komtel Telekomunikasyon Ltd. Sti 2E66 Kontron 2A28 Lapback AS / Ozonity AS 2A67 Largilliere Finance 2E47 LDmobile 2F49 Leib ICT 2A116 Lemonway 2E47 Life Informatique 2E47 LIN.K 2H33 LINKRA 2C108 Linktop Technology Co., Ltd 2H62 Linpus Technologies Inc 2B126 LitePoint Corporation 2B75 LivingObjects 2E47 Lleida.net 2E38 Logia Group ltd 2C72 LOGIWAYS 2F49 Loyaltek 2H33 Lyrtech RD 2A101 Madgic 2E47 Maeglin Software/Pleex 2F49 Magicsolver 2A25 MailVision Ltd 2C62 Mapping Control 2F49 Mapyourdream 2E47 Marben Products 2D03 Materna GmbH Information & Communications 2A27 Matrixx Software 2F02 MCR Media Group 2C72 Me Plus My Mobile 2E47 Media Mobility 2E47 Media5 Corporation 2A101 Mentum 2G15 Mer Telecom 2C72 Mercury Mobile Int AS 2A67 Mesaplexx UK Ltd 2E46 Midi Pyrenées Expansion 2E47 MIND CTI 2D82 MIXXIT 2F49 Mob4Hire 2A110 Mobenga AB 2F13 Mobile Arts 2F13 Mobile Systems International 2B90 Mobile Tag SAS 2E47 Mobile Token 2H33 Mobilead 2E47 Mobilemonday Brussels 2H33 Mobiletech 2A67 MobilitySector 2A108 Mobinets (Mobile Networks Solutions) 2H64 MobiWeb 2A16 MobPartner 2E47 Mobylla 2H33 Moimstone Co Ltd 2B26 Mondial Telecom 2H33 Moobifun 2E47 Moota Telecom AS 2A67 MOOTWIN 2E47 More Mobile Relations 2A67 Mosaik Solutions 2D26 Mpathix 2A97 Mr Handsfree (TE-Group NV) 2H33 MTI Wireless Edge Ltd. 2B125 Multicell 2F49 myFC AB 2F13 Myfeelback 2E47 NAMIKI PRECISION JEWEL CO., LTD 2B120 Nanjing Wanlida Technology CO Ltd 2D02 Napatech 2G28 Nash Technologies 2E18 National Instruments 2B93 NAVITEL s.r.o 2H60 Nedstack PEM Fuel Cells 2C95 Nemotek Technologie 2B112 Neomades 2F49 Neonode Technologies AB 2J31 Neosesame 2E47 NET CHECK GmbH 2D51 NetComm Limited 2B119 Netheos 2F49 Netsweeper 2A112 New Media Network 2A67 Newfield Wireless 2A66 Newport Media, Inc 2E33 Nexage 2B103 NICE Systems 2B76

Nomad 3D 2F49 Nomadesk 2H33 Nordic Semiconductor 2A67 novero 2C15 NovoSpeech Ltd 2C75 Octasic Inc. 2H58 Omniware Solutions Inc. 2A97 Onda Communication S.p.A. 2B17 One Smart Star 2C75 Ontario Ministry of Economic Development and Innovation 2A97, 2A112Opal 2A92 Open Cloud Ltd 2C88 Open Sugar 2E47 OpenSignalMaps & Wi-Ex 2J29 Optiway 2C62 Orca Interactive 2C75 Origin GPS 2C62 P.I. Works TR Bilisim Hizmetleri Sanayi ve Ticaret A.S 2E66 P2i 2E58 Page Up 2E47 Panorama Antennas Ltd 2B98 Partelec 2E47 Partron 2H04 Pass Solutions 2G16 Penna Reklam Produksiyon Organizasyon Yazilim Hizmetleri Tic. Ltd. Sti 2E66 Perceptiva LABS 2E47 Phaesun France SAS 2F49 Phonitive 2E47 pic2world 2C72 Picitup 2C75 Pixavi AS 2A67 Pixeet 2F49 PIXOWL INC. 2E47 Playground 2F49 Plugnsurf 2E47 Polaroid 2C14 Pole Star 2E47 Polycom 2D01, 4.6HS06Pops 2C75 Pordiva 2E66 PowerOasis Ltd 2H08 PRAGMA 2F49 Prisma Engineering 2E12 Projektron 2D51 Provence Promotion 2F49 Province of Quebec 2A101 PSWinCom AS 2A67 Pureagency 2F49 Push Science 2A112 QGate Innovations GmbH 2B39 Qingdao Haier Telecom Co.,Ltd. 2J11 QINGDAO HIPOWER NEW ENERGY GROUP CO., LTD 2H43 Qosmos 2A70 Qosmotec Software Solutions GmbH 2D49 Qowisio 2F49 QuadManage 2C62 Quality Technology Industrial Co., Ltd. 2J51 QUTU THERMAL CONTROL SYSTEMS CO., LTD 2B40 RAD Data Communications Ltd. 2C72 RADWIN Ltd 2C62 Raycap 2H56 RCS Rampal Cellular Stockmarket 2C62 RD-GEO 2E47 RealVNC Ltd 2E14 Recommerce Solutions 2E47 REVE Systems 2A111 REZOPEP - MIDI-PYRENEES' INCUBATOR NETWORK ASSOCIATION 2E47 RF Window Co Ltd 2D28 Rivierawaves 2F49 Roam4Less 2A97 Robots and Pencils Inc 2A110 Rohde & Schwarz Topex 2A58 RoutoMessaging 2A82 Ruckus Wireless 2D62 Runcom Technologies Ltd 2D82 Saguna Netoworks 2D82 Sandvine Incorporated 2H57 Sanjole, Inc. 2C100 Sanopolis 2H33 Santok 2C31 SBS SpA 2H07 Scan Engineering Telecom CJSC 2B102 ScanBiz Mobile Solutions LP 2C75 SCS Cluster 2F49 SDMO INDUSTRIES 2E17 Secfone AG 2J41 Selecom 2F49 SENSIRION 2C107 Sequans Communications 2G11 SerVision Ltd. 2C72 SETELIA 2F49 Shaanxi XinTong Intelligent Technology Co., Ltd 2B09 Shanghai BroadMobi Communication Technology Co Ltd 2J55 Shen Zhen Power Idea Technology Limited 2J56 Shenzhen Anycool Communications Co., Ltd. 2H70 SHENZHEN BLEPHONE TECHNOLOGY CO.,LTD. 2J60 Shenzhen Ephone Communication Technology Co.,Ltd 2J59 Shenzhen Gongjin Electronics Co.ltd (T&W) 2J58 Shenzhen Huaptec Co., Ltd 2J53 Shenzhen Konka Telecommunications Technology Co. Ltd. 2F27 ShenZhen SIMTECH Technology Co.,Ltd. 2B100 Shenzhen Wave Multimedia Co.,Ltd 2J15 Shyam Networks (A Division of VNL) 2B47 SIAE MICROELETTRONICA 2D54 Siemens AG CMT 2H53 Sigma Mediterranee 2F49 Siklu Communication Ltd. 2C72 Silicon Image 2C06 SILIGENCE 2F49 SIMCom Wireless Solutions Co.,Ltd. 2H19 SimService A/S 2A05 SIRADEL SAS 2G41 Sisteer 2E47 Skiller Games 2C72 SKYFIBER 2B92 SleepRate by HypnoCore Ltd. 2C75 Smartadserver 2E47 Smartcom 2F49 SMScarrier.EU by interactive digital media GmbH 2G50 SMSGlobal 2C28 SMSTRADE 2B27 SNAPKEYS 2C75 SNAPP 2F49Sofialys 2E47 Sofrecom 2B69-B SOLiD Technologies, Inc. 2C67 Sonus Networks 2C13, 4.2HS25Spaceyes 2E47 Sphere 3D Inc 2A97 Spinner GmbH 2C81 SPIRIT DSP 2H11

StarVedia Technology Inc 2G70 Stoke, Inc. 2D08 Streamwide 2H50 Studio Ama 2F49 Subex (UK) Limited 2G45 Sud de France Développement 2F49 SUPERTOOTH E.C.E. S.A.S. 2G18 Surikate 2F49 Sweden at the Mobile World Congress 2F13 Sweden Mobile Association 2F13 SWID 2F49 SwingMobility 2F49 SYMENA 2C103 Synapse Mobile Networks Nordic AB 2F13 Synchronica plc 2A37 Systematic Paris-Region Cluster 2E47 SZ Telstar Co., Ltd 2J57 Tagattitude 2E47 Tail-f Systems 2F13 Talkpool 2F13 Tam Tam Consulting 2H33 Taqua 2A06 TATA ELXSI LTD 2D23 TazTag 2F49 TD Industry Alliance (TDIA) 2A73 TE Connectivity 2A61 Team Cote D'Azur 2F49 TEAMBLOGGER 2H33 TECHFAITH WIRELESS COMMUNICATION 2J21 TechnoSpin 2C62 Teclo Networks AG 2A14 Tekora 2E47 Telco Systems 2D82 Telcordia 2B25 TeleBilling A/S 2A05 TeleMessage 2C72 Telena 2A10 Telepin Software 2A97 Teligent Telecom 2F13 Tellabs 2A47 Telmar Network Technology 2G08 Tevolys 2E47 Tierone OSS Technologies Inc. 2A97 Tongyu Communication Inc. 2C114 TOPWISE COMMUNICATION CO.,LTD 2J50 Trango Systems, Inc. 2A126 Transatel 2E47 Transfer To 2E47 TRANSWITCH CORP 2G63 Trendit 2C72 Triplay 2C72 Trusted Logic 2B12 TrustNorway AS 2A67 Turkcell Technology Research & Development Inc 2B57 TXO Systems 2B116 Ubidyne 2C98 Ubleam 2E47 UBM TechInsights 2B113 ULEX Innovative Systems 2F49 Umeox Mobile Limited 2D40 United Time Technology Co.,Ltd 2J63 Upnext Research 2F49 UTEL 2E47 UXP Systems Inc. 2A97 VASCO Data Security 2H33 Vayosoft Ltd 2D82 V-DOCS 2D20 vedicis 2C102 VeriFone 2D06, 3.1HS129Vertex Wireless Co., Ltd 2B101 Viaccess 2B69 Vidiator 2D05, 3.1HS58ViewSonic Europe 2H10, 3.1HS54VISICOM 2D29 Vision Objects 2H54 VitalSignals Enterprises Inc 2A110 Vivacoeur 2F49 Vivatel Co Ltd 2C101 Vizrt 2F37 VMware 2G39 VNL 2B33 Voipswitch 2J49 VSS Monitoring, Inc. 2B115 VTT Technical Research Centre of Finland 2G12 W3C 2A31 Watch4net 2A101 WaveIP 2C72 Wavion Ltd. 2A114, 2C25, 2C62Wedge Networks Inc. 2A97-B w-HA 2B69-C Wind River 2A17, 4.4HS02 WIT Software 2C63 Wondercode AS 2A67 Xbrainsoft 2E47 Xiamen 35.com Mobile Communication Technology CO.,Ltd. 2A120 Xtreme labs Inc 2A97 Yangzhou Jingcheng Electronics Ltd. Co., 2J70 YOUi Labs Inc. 2A97 Zoom Technologies, Inc. 2C109

HALL 2.1ADS PROFESSIONAL EVENT 2.1D34 Aexio Software Sdn Bhd 2.1B22 AIRTAG 2.1B77 Airway Technologies 2.1A40Anomalous networks 2.1A15 APPSCEND 2.1D34 Arista Networks 2.1A77 AROBS Transilvania Sofware 2.1D34 ARTKLIKK 2.1B59Arvento Mobile Systems 2.1D26 ASICBANK Co., Ltd 2.1E56 Azimuth Systems 2.1D46 Batterie plus 2.1EZ6 Bima 2.1C83 BIOMETRY 2.1A85 BIT & Pulse Co Ltd 2.1A11 Bitdefender 2.1C10 BroadSoft, Inc. 2.1A12, 4.1EHS11 CalAmp 2.1A70 Carrier IQ 2.1A33 Continua Health Alliance 2.1E64 Corning Cable Systems 2.1C09 Corning MobileAccess 2.1C07 Cummins Power Generation 2.1E76 Cyberplat LLC 2.1D70 Cytech 2.1C62 Datapolice ( Formula Factory BV ) 2.1D10 Dension Audio Systems Ltd. 2.1B10 Developing Solutions, Inc. 2.1EZ1 Digivive Services PVT Ltd 2.1A73 DMD Mobile Sdn. Bhd. 2.1B71

Do It In Barcelona 2.1B26 Econet Solar 2.1E57Elitecore Technologies 2.1A27 Ephone International (S) Pte Ltd 2.1E63 Exadel 2.1A59 Fiabee Inc. 2.1B76 Fiberlink Communications 2.1EZ18 Flexenclosure 2.1D67 GE Energy Storage 2.1C11 Gemtek Technology Co., Ltd. 2.1C38 Genie Networks Limited 2.1A14 GILDEMEISTER energy solutions 2.1E70 Global Certification Forum (GCF) Ltd 2.1E58, 2.1E59 Global Payment 2.1D72 GNSS Technologies Inc. 2.1EZ9 GOTrust Technology Inc. (GO-TrusT) 2.1C26 GSMA 2.1A68, 4.6HS13HCL Technologies 2.1A36, 4.4HS19 HDMI Licensing, LLC 2.1A42 HealthAlert App 2.1E65 Heliocentris Energiesysteme GmbH 2.1E71 Hidalgo 2.1E60 iCreation Inc 2.1B27 IGS corporation Limited 2.1B29 iHealth Lab Inc. 2.1E61 InAccess Networks SA 2.1D66 Inceptum d.o.o. 2.1B16 INCROSS Co., Ltd 2.1A10 Indus Net Technologies 2.1C13 INMESOL, S.L. 2.1B61 InMobi 2.1C64 IPIX 2.1A76 ipoque- a Rohde & Schwarz Company 2.1A74 iQuest 2.1D34 IT Six Global Services 2.1D34 Itude Mobile 2.1E67 IVIO 2.1E91 Job and Esther Technologies 2.1C49 Joyent 2.1A75, 3.1HS90KL Trade Sp. z o.o. 2.1B32 Koncar - Electrical Engineering Institute, Inc. 2.1E74 Laipac Technology Inc 2.1D63 Layer 7 Technologies 2.1A79 Level, Ltd. 2.1D51 Maxcom 2.1D59 mCRUMBS GmbH 2.1C60 Metis S.A 2.1E68 MicroStrategy 2.1C50, 3.1HS97MobiWork 2.1A81 Momac 2.1D58 MoPub Inc. 2.1A58 MoreMagic Solutions, Inc. 2.1D80 Movidius 2.1E51, 4.7HS06 NETCOM TECHNOLOGY (HK) LTD. 2.1C81 NIS GLONASS 2.1B40 noriba GmbH 2.1D60 NTA GLOBAL 2.1E80 Oblong Industries, Inc. 2.1D16 Obopay Inc 2.1C85 OPENCODE SYSTEMS 2.1B51 Paythru 2.1C75 Pearson 2.1A78Pentalog Romania 2.1D34 Plexstar Inc. 2.1A21 Polaris Networks Inc 2.1B12 Pontiflex 2.1A69 Powerstorm 2.1E75 Poynt Corporation 2.1C58 Preventice 2.1D61 Procera Networks 2.1A39, 3.1HS170PT. Konten Indomedia Pratama 2.1C15 PT. Sarana Maju Lestari 2.1D08 QIWI Ltd 2.1D74 QUALTEH 2.1D34 Questex Asia Ltd 2.1E94 Racelogic 2.1B11 Ranplan Wireless Network Design Ltd. 2.1A05 Raylight Soluciones Tecnológicas S.L 2.1E69 Rosberg System AS 2.1A85 RouteSms Solutions Limited 2.1A24 Rx Networks Inc 2.1C28 SAFT 2.1D71 Seavus 2.1A83 Sedco 2.1D20 Sematron España 2.1B25 SHENZHEN SANJUN POWER INDUSTRIES.CO 2.1A19 SLA Mobile 2.1D78 SoftLayer Technologies 2.1B72 Solacia Inc 2.1C66 SOTI Inc 2.1C45 Stella Doradus 2.1C27 Strastar Communications 2.1A13 Swissmed Mobile 2.1E62 Synchronoss Technologies, Inc. 2.1B82 TELECOM REVIEW 2.1E98 TeleSemana.com 2.1E96 Telnet Redes Inteligentes, S.A 2.1A34 Tenesol & EDF Groups 2.1E77 Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72The Logic Group Enterprises Ltd 2.1C72 ThinSlices 2.1D34 Tom Sawyer Software 2.1E83 Transilvania Software 2.1D34 UMIC Research Centre, RWTH Aachen University 2.1D53UnboundID Corp. 2.1B74 Urban Green Energy 2.1D69 Utiba Pte Ltd 2.1C73 V2R VISION TO REALITY 2.1EZ13 Verivo Software, Inc. 2.1C20 Vineyard Networks Inc 2.1A72 Vire Labs Ltd 2.1C12 Visual Fan 2.1D34 VisualOn Inc 2.1D24, 4.7HS05 ViVOtech, Inc. 2.1C72 Vogtec 2.1B20 WaveNET 2.1EZ3 Wirecard Technologies AG 2.1D75 Yangzhou Mastone Communication & Electronics Development Co., Ltd 2.1A28 Zoho Corporation (ManageEngine/WebNMS) 2.1B78

Hall 3.0 Courtyard2Embedcom CY03 Abertis Telecom CY25 Accenture CY17 ALBEDO Telecom CY03 Andago Ingenieria SL CY22 Aplicaciones y Proyectos Tic (Aptica) CY22 Aviat Networks CY08 Barcelona Digital Technology Centre (BDigital) CY03 Barcelona Media CY03 Bharti Airtel Limited CY02


EXHIBITOR LISTING


MWC12 Daily DAY3_DAY3 23/02/2012 16:58

Brightstar Corp. CY01 Costales, Fernandez y Asociados SA CY25 CTTC CY03 Directorate General for Telecommunications and the Information Society CY03 EEN-Enterprise Europe Network CY03 Emovilia CY03 Etisalat CY20 Eurostar Mediagroup CY22 France Telecom/Orange CY07, 4.7HS56Fujitsu Limited CY15, 3.1HS125, 3.1HS87Fundació i2Cat CY03 Geeksphone CY22 Genaker CY03 GOVERNMENT OF CATALONIA /GENERALITAT DE CATALUNYA CY03 Gowex CY25 GSMA - Embedded House CY13 IBM CY23 Ingenia Telecom, S.L. CY22 INVEST IN SPAIN CY25 JSC Ingenium CY25 Juniper Networks CY06 Mobbeel CY25 Narada Robotics CY03 Naranya CY22 NEAPOLIS CY03 Panasonic Mobile Communications Co., Ltd. CY31 Protección Online CY25 Secretaría de Estado de Telecomunicaciones y para la Sociedad de la Información CY22, CY25 Simfonics Iberia S.L. CY22 SITmobile CY22 Sixtemia Mobile Studio CY03 Solaiemes CY22 Sybase 365 CY18 Telenor Group CY19 Tempos21 CY03 Ubiqua CY25 Unkasoft Advergaming CY25 Urbiotica CY03 Vodafone Group Services Ltd CY29 Zain CY21 Zed Worldwide S.A. CY22 Zhilabs SL CY22

Hall 3.1 GalleryActix 8C66, 3.1HS16Antenna Software 3.1HS172 AuthenTec 3.1HS174 AVG Technologies CZ, s.r.o. 3.1HS138, 3.1HS140BridgeWave Communications 3.1HS86 Business Logic Systems 3.1HS186 Bytemobile 2B77, 3.1HS113, 3.1HS115CelCite 2B13, 3.1HS44Cloudmark Inc 3.1HS133 Cognovo Ltd 3.1HS30 Colt Telecom 3.1HS26 Communology GmbH 2B68, 3.1HS112Critical Path 3.1HS42 CTI Group 3.1HS50 Deltenna 3.1HS181 DigitalRoute 3.1HS04 DxO Labs 2E47, 3.1HS88 Evolving Systems 3.1HS98 EXFO Nethawk 1G55, 3.1HS20Export Development Canada 3.1HS93 Fujitsu Limited CY15, 3.1HS125, 3.1HS87FUJITSU SEMICONDUCTOR LIMITED 1F69, 3.1HS175Fundamo 3.1HS168 Good Technology 3.1HS96 Gree Inc 8A167, 3.1HS19, 3.1HS21Hitachi, Ltd. 2.1D40, 3.1HS41, 3.1HS51, 3.1HS61 iBasis 1E32, 3.1HS164Joyent 2.1A75, 3.1HS90Kaelus 1D68, 3.1HS166 Lime Microsystems 3.1HS100 MediaTek Inc. 1C58, 3.1HS161MicroStrategy 2.1C50, 3.1HS97Mindspeed Technologies 1E57, 3.1HS131Movile 3.1HS184 Movius Interactive Corporation 3.1HS126 Nextreaming 3.1HS176 NGMN Ltd 3.1HS114 Nielsen 3.1HS149 Nomor Research GmbH 3.1HS56 Oasis SMart SIM 3.1HS185 Packet 1 - Greenpacket Sdn Bhd 3.1HS101 Peregrine Semiconductor 3.1HS01 Picochip 1E57, 3.1HS127 PMC-Sierra Inc. 3.1HS08, 3.1HS10Procera Networks 2.1A39, 3.1HS170Rambus Inc 3.1HS09, 3.1HS13 Redknee 1E37, 3.1HS165, 3.1HS171RGB Networks 3.1HS34 Sonim Technologies 3.1HS102 Sycamore Networks, Inc. 3.1HS155 Symmetricom, Inc 3.1HS99 Tecnotree Corporation 1C50, 3.1HS187TeleTech 3.1HS147 TeliaSonera AB 3.1HS31, 3.1HS33, 3.1HS35, 3.1HS36, 3.1HS37Tessera 2.1D32, 3.1HS65, 3.1HS70, 3.1HS71, 3.1HS72T-GAIA Corporation 3.1HS05 Tieto Corporation 1F25, 3.1HS153, 3.1HS156, 3.1HS158Velocent 3.1HS83, 3.1HS84 VeriFone 2D06, 3.1HS129Vidiator 2D05, 3.1HS58ViewSonic Europe 2H10, 3.1HS54Vlingo 3.1HS24 Volubill 1B18, 3.1HS162Wireless Intelligence 3.1HS85

Hall 44G Americas 4.7HS50 Acer Europe S.A 4.1EHS9, 4.1EHS13 AdaptiveMobile 4.6HS01 Adobe Systems Incorporated 1C31, 4.1HS37Airvana LLC 4.7HS58Altair Semiconductor 4.6HS23 Amobee 4.3HS15 Aptina Imaging Corporation 4.5HS16 ASUS Technology PTE. LTD 4.4HS14 Atmel Corporation 4.3HS10 Audience, Inc. 4.7HS31 austriamicrosystems – TAOS 2H02, 4.5HS14 Avvasi Inc 2A97, 4.6HS39 Aylus Networks, Inc. 4.6HS07 Broadcom Corporation 4.1HS02 BroadSoft, Inc. 2.1A12, 4.1EHS11 Cambridge Broadband Networks Limited 1G26, 4.3HS30Cambridge Silicon Radio Ltd 4.0HS27 Citibank N.A. 4.1EHS1

comScore 4.6HS52 CounterPath Corporation 4.6HS21 Cygnus Broadband 4.7HS27 Deutsche Telekom AG 4.1EHS14, 4.1EHS15Discretix Technologies Ltd. 2C72, 4.7HS22 D-Link Corporation 4.6HS38 Ecrio Inc. 4.2HS36 Entre Marketing Ltd 1E19, 1F62, 4.4HS25Equinix 4.6HS02, 4.6HS05 Facebook 4.6HS22, 4.7HS35, 4.7HS44, 4.7HS46France Telecom/Orange CY07, 4.7HS56GCT Semiconductor, Inc. 4.5HS02 Google Asia Pacific Pte. Ltd 4.6HS49, 4.6HS53GSMA 2.1A68, 4.6HS13GSMA - Partnership Programme 4.7HS32 HCL Technologies 2.1A36, 4.4HS19 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08, 4.6HS09,

4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35Ikivo 2F13, 4.6HS46Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01Intrinsyc Software International, Inc. 4.7HS01 Jasper Wireless 2C110, 4.4HS01, 4.4HS30 Kyocera Communications, Inc 4.5HS04 LG Innotek Co., Ltd 4.7HS19 MASTERIMAGE 3D 4.1EHS7 Maxim Integrated Products, Inc. 4.3HS01, 4.3HS05, 4.3HS12, 4.3HS40McAfee International Ltd 4.7HS42 Mformation Technologies 1A56, 4.4HS31Microelectronics Technology Inc. (MTI) 4.6HS57 Micron Technology, Inc. 4.2HS18 MIPS Technologies, Inc. 4.6HS36 Mobile World Capital - Barcelona Conference Centre 4.9HS01Monotype Imaging Ltd 4.7HS36 MontaVista Software, Inc 4.1EHS16 Movidius 2.1E51, 4.7HS06 Movik 4.7HS14 MtekVision Co., Ltd 4.5HS01 Murata Electronics Europe 4.7HS38 Nanoradio AB 4.7HS60 Netbiscuits GmbH 4.5HS11 NetLogic Microsystems Inc. 4.5HS44 NetNumber Inc 4.7HS47 NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42Nuance Communications, Inc. 4.7HS03, 4.7HS18, 4.7HS20Polycom 2D01, 4.6HS06Pontis 4.5HS29 QuantumWave Capital 4.7HS48 RealNetworks Inc 4.0HS19 Red Bend Software 4.3HS50 ROUTE 66 4.7HS04 S Technologies Ltd 4.4HS03, 4.4HS05, 4.4HS07, 4.4HS09Samsung Semiconductor Europe GmbH 4.0HS02 Scalado 4.6HS27, 4.6HS61 Shazam Entertainment Limited 4.2HS12 Sierra Wireless AV44, 4.3HS02Sonus Networks 2C13, 4.2HS25Sprint 4.1EHS10 SRS Labs 4.7HS10 Stollmann E+V GmbH 4.6HS62 SYNAPTICS INC 4.7HS39 Syniverse AV105, 4.1EHS8Synopsys 4.2HS15 The Carphone Warehouse 4.1EHS19 TM Forum 4.6HS50 TomTom 4.3HS19 Ubiquisys AV92, 4.1EHS12, 4.3HS13Verizon Wireless 4.1EHS3, 4.1EHS4, 4.7HS13, 4.7HS15 Vesta Corporation 4.6HS63 VIMPELCOM LTD 4.1EHS5, 4.1EHS6VisualOn Inc 2.1D24, 4.7HS05 Wi-Fi Alliance 4.6HS48 Wind River 2A17, 4.4HS02 Yulong Computer Telecommunication Scientific (Shenzhen) Co., Ltd 4.1EHS2

Hall 6ACI 6HS4 Aepona 7E44, 6HS8Alcatel-Lucent 6C23, 6C63 Atlantic Provinces 6HS18, 6HS20 Brightcove 7G8, 6HS28 Ericsson 6E01, 6E30, Z5.1IMA (Israel Mobile and Media Association) 6C43, 6C50Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01MobiTV, Inc 6HS10 NTT Solmare Corporation 7C44, 6HS84Sony Ericsson Mobile Communications AB 6E01 Telmap Ltd 7C42, 6HS24Transaction Network Services (TNS) 6HS80 Urban Airship 6HS82

App PlanetAddFleet 7E87 ADEYA SA 7F24 Adfonic 7A96 Adtriple 7E73 Aepona 7E44, 6HS8AGENCE FRANCE PRESSE 7D64 agmis, UAB 7H2 Airpush 7A80 ALK Technologies Ltd 7C80 ANALOG TWELVE Co., Ltd. 7A102 Apadmi Ltd 7C28 Apperian, Inc 7G11 appMobi 7E75 arara inc. 7A92 Artificial Solutions 2F13, 7F86Auris 7F16 BACKELITE 7D84 Baltic Car Equipment 7H2 Baltic Web Studio 7H2 BCN touch 7E80 BIJUTSU SHUPPAN NETWORK Co., ltd. 7A103 BlackBelt SmartPhone Defence Limited 7C28 BlackBerry by Research In Motion Ltd 7B42 Blinzy Studios 7D81 Brightcove 7G8, 6HS28 Business Support Solutions 7C28 BuzzCity Pte Ltd 7E47 Canonical 7C87 CELSYS,Inc 7C44 Ciklum 7F14 CooTek 7C90 Counterpoint, SL 7F80 Coyote Systems 7C81 CRI Middleware Co., Ltd. 7A104 Deezer 7C86 Desay Electronics (Huizhou) Co Ltd 2A103, 7F97Digimarc Corporation 7B70 Down to Moon 7E82 eBay Inc 7D90

eBuddy B.V 7C34 eGain 7D58 Endomondo 7E63 Enough Software 7D62 Enterprise Lithuania 7H2 Enterprise Lithuania IT Cluster 7H2 ETRONIKA 7H2 EVP International 7G7 Fastaxi SL 7E86 FeliCa Networks, Inc 7A107 Fiksu 7H12 Fon Technology 7E69 fonYou Telecom, S.L 7F5 Forum Telecom, Inc. 7F16 Garmin / NAVIGON - a Garmin Brand 7D36 GetJar 7H2 GfK 7C69 Grupo.Mobi 7E71 GSMA OneAPI 7B82 HaptiMap 7H14 HeART BIT, Inc. 7A94 Hewlett-Packard Company 7C37, 4.6HS04, 4.6HS08,

4.6HS09, 4.6HS11, 4.6HS12, 4.6HS15, 4.6HS17, 4.6HS31, 4.6HS35

Hidden Brains Infotech Pvt.Ltd 7G4 HR-Germany / iGRIP 7F10 IGTS 7H2 Immersion 7C56 InMobiles BV 7H16 Innova 7C62 InQBarna 7E84 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01InternetQ 7B26 INTSIG INFORMATION CO., LTD 7E45 Invensense 7B80 Itero 7H2 Itinerarium 7F83 iTo, UAB 7H2 J1CK Mobile Systems 7B86 Jabra / GN Netcom 7E58 Japan External Trade Organization (JETRO) 7A84, 7A88, 7A90,

7A92, 7A98, 7A103, 7A104, 7A106, 7A107, 7A112Jarbull by Globsis 7F20 jig.jp co., ltd. 7A100 Kaspersky Lab 7B38 Krusell 7E68 madvertise Mobile Advertising 7B102 Mail2World, Inc. 7G9 Malcom 7E73 mBlox 7D49 mediba Inc. 7A90 Metasite Business Solutions, UAB 7H2 Microgaming Software Systems Ltd 7H20 millenoki ltd 7B33 milog Inc. 7A88 MIPI Alliance 7H10 MOBIBASE 7F3 Mobile Systems, Inc. 7E61 MobileKing GmbH 7D42 MobOn 7H2 Mocean Mobile 7B34 Mokipay Europe 7H2 Movilway 7B68 Mozilla 7A38, 7B96Mubiquo Apps S.L 7B90 MultiActiva Mobile 7F81 NDrive Navigation Systems SA 7C70 NeoSOFT Technologies 7F95 Neosono 7E85 net mobile AG 7D35 Neustar AV89, 7A86NewPace Technology Development Inc. 7F89 Nokia Corporation 7H30, 7H40, 7I10NTT Solmare Corporation 7C44, 6HS84Octopod, Ltd 7B92 Oonair 7C35 OPENMARKET 7E42 openTrends Solucions i Sistemes S.L 7F93 OtterBox 7D60 Planet Media 7C83 Plunge interactive 7F85 Podsimka LLC 7A72 Private Planet 7C30 QITLABS 7D83 Qustodian 7F84 Roambi 7C106 RubicPro Ltd. 7F1 RUNTASTIC 7F91 Sennheiser Communications A/S 7D56 Service2Media 7B35 SHIFT inc. 7A106 ShinobiControls 7G6 SlashMobility 7E83 Sling Media Inc 7E52 Smaato 7C38 SOFT FOR YOU, SL 7F87 Spicysoft Corporation. 7A98 ST-Ericsson 7D45, Z4.2STMicroelectronics 7C18 Synctur 7D87 Tajseed Co. Ltd. 7D46 TeleSoftas UAB 7H2 Telmap Ltd 7C42, 6HS24theChanner 7E81 Thumbstar 7C28 TransferJet Consortium 7D22 Upstream Mobile Marketing Limited 7D61 Uwanna Inc 7G10 VALID 7B84 VELTI 7C58 Vopium A/S 7F12 Voxtrot 7A82 Vserv Digital Services Pvt. Ltd 7H1 WAC Application Services Ltd. 7C82 WIN Information Technology Inc 7B104 Wireless Media 7D80 WorldConnect AG 7B98 wöwbile Mobile Marketing 7D85 Yospace Technologies Ltd 7D20 Zyncro 7F82

Hall 82LK DESIGN LTD 8B192 Acision Nederland B.V 8A86, 8A93 Actix 8C66, 3.1HS16AirWatch 8B110 Amdocs Management Limited 8B101 AT&T 8A77, 8A80 Cellebrite 8B71 Celltick 8B73 Cisco 8A70, 8A111, AV64CLX Networks 8C72

Comverse 8B83 CSG International 8A67 Duracell Powermat 8B127 emporia Telecom Produktions- und Vertriebs GmbH & Co KG 8A139 eServGlobal 8A69 Ezetop Ltd 8C55 Gemalto SA 8A102 Giesecke & Devrient GmbH 8B65, AV84Golla Oy 8A50 Google Inc 8C25, 8C32 Gree Inc 8A167, 3.1HS19, 3.1HS21GSMA Pavilion - GSMA 8C118 Huawei Technologies Co., Ltd 8A159, Z6.1, Z6.2, Z6.4, Z6.5, Z6.6Innopath Software 8C67 Intel Corporation 8B192, 8B197, 6HS14, 7B28, 4.1HS01LG Electronics Inc 8B178 Morpho, e-Documents 8B76, AV79Motorola Mobility UK Ltd 8A28, 8A51NEC Corporation 8A125, 8A150 NewNet Communication Technologies 8A169Nokia Siemens Networks 8C01 NTT DoCoMo, Inc 8B117, 4.2HS40, 4.2HS42Oberthur Technologies AV66, 8B68Orga Systems GmbH AV91, 8B70Powerwave Technologies 8B109 Qualcomm Incorporated 8B30, 8B53Rich Communications Ecosystem 8C118 Samsung Electronics Co Ltd 8B169, 8B171, 8B175, 8B177, 8C167SanDisk Corporation 8B91 Sicap 8B94 SK Planet Co., Ltd 8A147 SK Telecom 8A142, 8A147 Skyworks Semiconductor SAS 8C132 Symantec Corporation 8A171 Symsoft 8C72 Tecore Networks 8C78 Teleca AB 8B79 TeleCommunication Systems, Inc. 8C115 Telefonica S.A. 8A115 Texas Instruments Incorporated 8A84 ZTE Corporation 8B145, 8C129, 8C139, 8C141

ZONE 3Ford Motor Company Z3.2 Qtel International Z3.1

ZONE 4HTC Europe Co Ltd 1D34, Z4.1 ST-Ericsson 7D45, Z4.2

ZONE 5Ericsson 6E01, 6E30, Z5.1

ZONE 6Huawei Technologies Co., Ltd 8A159, Z6.1,

Z6.2, Z6.4, Z6.5, Z6.6

AvenueAcme Packet AV48 ALCATEL ONE TOUCH AV10, AV12, AV32, AV33, AV34ANADIGICS AV83 Aricent Group AV86 Atos AV06 BelAir Networks Inc. AV03 BICS (Belgacom International Carrier Services) AV47 Blippar AV35 BlueRun Ventures AV100 Booz & Company GmbH AV116, 1F51Brightpoint, Inc. AV78 Carbon Diem AV35 Ciena AV09, AV74 Cisco 8A70, 8A111, AV64Convergys 1G69, AV69Dell Marketing L.P. AV23 Dialog Semiconductor AV108, 2F28Dialogic Inc. AV114 eeGeo lTd AV35 Emitac Mobile Solutions AV25 Freescale Semiconductor AV27 Freescale Semiconductors UK Ltd AV35 Geonovo Limited AV35 Giesecke & Devrient GmbH 8B65, AV84Imperial College London AV35 INSIDE Secure 2D88, AV72Iwireless Solutions AV35 Location Labs / Safely AV100 LSI AV76 Marvell Semiconductor, Inc. AV55 Metaswitch Networks AV81 Millennial Media AV42 mimoOn GmbH AV109 Mobile World Live AV05, AV20Mobilize AV35 Morpho, e-Documents 8B76, AV79Myriad Group AG AV102 Neustar AV89, 7A86Oberthur Technologies AV66, 8B68Openet AV94 Oracle AV60 Orga Systems GmbH AV91, 8B70PacketVideo AV38 Pinger AV01 Renesas Mobile Corporation AV16 RFMD AV71 Rovi Europe Limited AV90 SEVEN Networks AV41 Sierra Wireless AV44, 4.3HS02SmithMicro Software AV22 Stream Communications AV35 Sub10 Systems Ltd AV35 Syniverse AV105, 4.1EHS8TATA Communications (America) AV99 The Western Union Company AV87 TriQuint Semiconductor 1B55, AV97Ubiquisys AV92, 4.1EHS12, 4.3HS13UK Trade & Investment AV35 Wipro Technologies AV30 Wolfson Microelectronics AV95 Wood & Douglas AV35


EXHIBITOR LISTING


MWC12 Daily DAY3_DAY3 23/02/2012 16:58

MWC12 Daily DAY3_DAY3 23/02/2012 16:58

EXHIBITOR NEWS

SurveyRevealsCustomersNeed MoreLove FromTheir MobileOperators

Fujitsu is showing the new quad-core ‘superphone’ with ultra-fastOS, along with the world's thinnest6.7mm waterproof Smartphone,and much more. You will be able totouch and try all the incredible newSmartphones and tablets byFujitsu at the Fujitsu stand. Whileyou're there, experience Fujitsufeatures like waterproofperformance for yourself. Fujitsu isthe one Smartphone maker withvertically integratedmanufacturing, a global ICTpresence and comprehensiveexpertise ranging fromsupercomputers to tablet PCs. Come and visit our stand at ‘Courtyard CY15’ or contact us via the Fujitsu website (www.fujitsu.com)

Fujitsu Delivers Virtuoso Performance

Wi-Ex, a leading provider ofconsumer and commercial mobilesignal boosters for the home andoffice, is showcasing its zBoostEuropean product line including thezBoost-ONE UMTS 3G Signal Boosterand zBoost for home and office. zBoost eliminates mobile phone

notspots by increasing the mobilesignal indoors and eliminatingdropped calls. With zBoost, userscan take full advantage of voice,data and Internet services on theiriPhone, Blackberry, DROID,smartphone and other connecteddevices including iPad and tabletsincluding 3G high-speed data andvideo, instant messaging, picturesand more at home and in the office.

Visit us at stand 2J29Or at www.Wi-Ex.com/MWC2012

zBoost Your MobilePhone Notspots

CTS, Crypto TelecommunicationSecurity S.A. presents the mostpowerful hardware encryptiondevice – NUME. NUME, a smallportable dual-processor encryptor,can be connected via Bluetooth orcable to any mobile telephone,tablet PC or standard PC. NUME

provides seamless end-to-endprotection for you GSM connection,using strong voice, data, SMS, MMSand E-mail encryption. It hascompatible implementations forWindows, MacOS, Apple iOS,Android, Symbian, Blackberryoperation systems. NUME has a

built-in SD card 32 GB in encryptedform. NUME uses VoIP technology.Encrypted communication betweenusers can be established via 3Gnetwork or through CTS companySIP server, using direct Internetaccess via Wi-Fi or WiMax. Sowherever you are, whatever

modern mobile device you have,with NUME you can be sure that allyour private information,transactions and conversations aresecured.

Come and visit us at 2F14 orcontact us: www.nume.ch,[email protected]

World's first portable voice and data encryptor

A new consumer survey,commissioned by ComptelCorporation, the leading vendor ofCustomer Engagement software,has revealed that two-thirds ofconsumers feel neglected by theirmobile operators and that almosthalf are likely to churn within the nexttwo years as a result. The survey alsoreveals how consumers in UnitedKingdom, France, Germany and theUnited States would be more loyaland willing to spend more, ifoperators engaged with them more.Comptel offers solutions which

combine the ability to collect a largeamount of data, make sense of themthrough advanced analytics, and takeengaging action through policycontrol, charging or service fulfilment.

For a copy of the researchresults, please visit Comptel(www.comptel.com) at booth#1C06.


MWC12 Daily DAY3_DAY3 23/02/2012 16:58

EXHIBITOR NEWS

February 29, 2012 – MIPI Alliancetoday announced the Low LatencyInterface (LLI) v1.0 specification formobile devices, which offers a point-to-point interconnect between theapplication processor andmodem/baseband processor. Usingthis high bandwidth interconnectenables the baseband processor toaccess the application processor’sdedicated DRAM memory forbaseband processor operation, thuseliminating a separate, dedicatedDRAM chip. Industry estimatestranslate the savings to anapproximately $2 USD reduction inthe total bill of materials for asmartphone. Board space is alsosaved, enabling mobile devicemanufacturers to reduce footprint.In addition, SoC designers canconnect multiple chips in a “daisychained” configuration, allowing the

chips to share a single memorychip. Finally, LLI leverages the MIPIAlliance M-PHYSM physical layer, ahigh bandwidth approach used forperipheral inter-chip interconnectsin mobile devices. For moreinformation, go to www.mipi.org/LLI

Hall 7, Stand 7H11 MIPI® is a registered mark ofMIPI Alliance, Inc.

Media Contact:Marcia [email protected]

MIPI® Alliance LowLatency InterfaceSpecificationEliminates MemoryChip in MobileDevices

What do TV and Video onDemand (VOD) look like for thesmart, connected, mobile world?Stop by the NXP Software standHall 1, A15, to find out. Serviceproviders can see LifeVibesQuickPlayer – the perfect solutionfor rapid deployment of secure,premium content services across

all versions of iOS and Androiddevices. And try out NXPSoftware’s solution for social TV,designed for the multi-taskinggeneration. With its player andsocial control panel, you canwatch and interact with friends atthe same time. Like what you’rewatching? Simply drag it to the

second screen to chat about it onFacebook or watch with friends.These solutions are part theLifeVibes range of players forservice providers, device makers,apps developers and end-consumers, offering featuresfrom 3D video to cinema-stylesurround sound.

Smart and social: newsolutions for TV & VOD

JDSU introducesPacketPortalTM, an industry firstusing a revolutionary cloudapproach to intelligencecollection. By decoupling datacapture and filtering frommanagement and analysis, JDSUis able to dramatically reduce thecost, size and complexity ofinformation collection bringingunprecedented and massive scale.Now service providers, no longerlimited by information blindspots,can address the issues of drivingcosts down, maximizing thecustomer experience and

delivering exciting new tailoredservices. Powered by an openvalue-creating platform combinedwith a comprehensive partnermodel, PacketPortal delivers theright intelligence at the right timeto any business, monitoring ormanagement application.PacketPortal now lets you see

the network the way yourcustomers experience it.

Visit the JDSU Booth in Hall 1,stand 1G63 to find out moreabout the unique PacketPortalsolution or visit www.jdsu.com

JDSU PacketPortalTMRedefining Customer,Content & NetworkIntelligence


MWC12 Daily DAY3_DAY3 23/02/2012 16:58

EXHIBITOR NEWS

Polystar is launching a brandnew solution for testing voicequality in both fixed-line andmobile telecom networks. Thesolution provides a true view ofvoice quality by generating callsthrough the network. The calls aremade to and from any point in thenetwork equipped with a SolverCall Generator. Each call isevaluated with the PESQalgorithm, an industry standardfor voice quality measurements.

“With this solution Polystarenables mobile operators to takecontrol of the voice qualityexperienced by their customers,which is crucial in ensuringcontinued customer loyalty,”commented Magnus Zimmerman,SVP Product Management atPolystar.

Come and visit us at stand1E04 or contact us [email protected]

Polystar measures VoiceQuality in IP networks

RFMD Delivers Full-Feature Highly-IntegratedFront End Modules forMobile WiFi Applications The RFMD® portfolio of highly-

integrated front end modules(FEMs) is designed for high-performance mobile WiFiapplications in the 2.4 to 2.5 GHzand 4.9 to 5.8 GHz ISM bands. TheRFFM3482E, RFFM8200,RFFM8500, RFFM8202, RFFM8502,RF5565, RFFM8800, and RF3688have expanded the RFMD WiFifront end portfolio for low-band,high-band, and dual-band mobileWiFi applications. These front endproducts are specifically designedto address the need for highperformance and aggressive sizereduction in a typical802.11a/b/g/n/ac front end designand offer a reduced footprint andminimized component count ascompared to competing solutions.

For further information or torequest a meeting with RFMD atMWC, contact us [email protected]

MACH Fast-TracksInnovative Mobile DataMonetisation SolutionsMACH, the leading provider of

cloud-based managedcommunication services, hasdeveloped a new service deliveryplatform that allows it to acceleratethe deployment of innovative, new‘mobile data monetisation’ solutionsto communication service providersworldwide. Called M Serve, theplatform has already been used bythe company to fast track regulatorysolutions to prevent bill shock and todeliver revenue-generating services

such as its industry leading DataRoaming Engine.Lokdeep Singh, CTO at MACH,

commented: “With M Serve, dataservices can be launched into theoperators’ environment in monthsas opposed to years, allowingthem to much more effectivelyplan their business objectives overthe short to medium term.”

Come and visit us at stand 1H49or contact us via: [email protected]

The verylatest 2G,3G and 4Gmobilecoveragemaps onyour ownwebsiteCollins Mobile Coverage gives

you unique mobile coverage dataprovided by network operatorsfrom around the world. Theservice is easy to integrate eitheras an embedded map or as apreset template and offers an up-to-date picture of the continuouslychanging network of global mobilecoverage.

Collins Mobile Coverage offersthe latest map interface technologyand includes a fully-functionalcountry and place name search. Itsupports GSM, 3G and 4G networkshosted from secure and reliablecorporate web servers and ismaintenance free. For easy andfast implementation choose one ofour preset templates or for a more

integrated solution with total stylecontrol incorporate our MappingAPI inside your web page.

For more information [email protected] call +44 (0)7787 126660.


MWC12 Daily DAY3_DAY3 23/02/2012 16:58


PROGRAMME

Keynote 5: Mobile OS & Applications 9:00 - 10:30 Location: Hall 5 - Auditorium 1

Applications continue to transform the mobile experience, offeringnew and innovative ways of delivering services and experiences toan ever wider audience.

In a shake-up of the traditional mobile value chain, new ecosystemsare being built around software platforms and operating systems,constantly redrawing the line between partners and competitors ina dynamic environment. This new paradigm continues to pose a realthreat of disintermediation for operators, and as the mobile industrybecomes ever more reliant on Internet-based communications, theimportance of software in the value chain is only set to grow.

What steps are traditional mobile players taking to ensure theyremain a relevant voice for their end users and which partnershipswill prove most conducive to that end? How do new challengerssee this competitive landscape and the role they are set to play?How will the roll out of new web standards such as HTML 5 andIPv6 impact the ecosystem? In this session, CEOs from across themobile ecosystem will take the stage to share their thoughts onthese industry-changing issues.

KEYNOTE SPEAKERS:

MODERATOR:Rajeev Chand, MD & Head of Research, Rutberg & Co

John RiccitielloCEOEA

Peter ChouCEOHTC

Stephen ElopPresident & CEONokia

Keynote 6: Financial Services in a Mobile World11:00 - 12:30 Location: Hall 5 - Auditorium 1

Despite the incredible success enjoyed by the first wave of mobilemoney services, more advanced financial services have been slow incoming to mobile.

All this is set to change as operators, financial institutions andregulators make giant strides towards building the necessary regulatoryand business frameworks to support mobile money services on a trulyglobal scale. In addition, the proliferation of NFC-enabled handsets, andthe deployment of the associated infrastructure is also reaching thetipping point which will bring advanced mobile money services to themass market. 2012 promises to be a pivotal year for the mobile andfinancial industries as they seek to offer the best of both worlds in anintegrated, profitable and secure way.

Which financial services will prove most successful on a global scale,and which will be confined to local geographies? How important arole will regulation continue to play? With trust and accountabilitybeing critical factors in the financial services space, what assurancesand protections are operators and their partners able to provideconsumers?

To discuss these questions and more, CEOs from financialinstitutions and mobile operators will take to the stage in a keynotededicated to addressing the complex issues surrounding mobilemoney.

KEYNOTE SPEAKERS:

MODERATOR:David Pringle, Freelance Content Consultant & Editor

Don CallahanChief Administrative Officer, Chief Operations &Technology OfficerCiti

Michael AbbottCEOISIS

Jon Fredrik BaksaasPresident & CEOTelenor Group

John PartridgePresident & CEOVisa Inc.

Consumer Devices: Riding the Next Wave ofSmart Devices 13:45 - 15:15 Location: Hall 5 - Room 5

Smart consumer devices – from smartphones to tablets, eReaders,connected TVs and more – are changing from being premium itemsto suit mass-market customers. While this offers potentiallysignificant new revenue streams from end users, it also adds to themuch-discussed ‘data tsunami’.

Moreover, as Internet, application, content and device companiesscramble to take advantage of this brave new world, operators riskbecoming marginalised unless they can develop business strategiesand partnerships to gain a share of a fruitful new market.

What will the smart device future look like and where do operatorsfit into it? What strategies and services offer the greatestopportunities? How can operators avoid simply being drowned indata? We examine how operators across the globe are leveragingtheir positions and resources to take their share of these newrevenue streams.

Mobile Advertising: The Mobile AdvertisingEcosystem - Making it Work13:45 - 15:15 Location: Hall 5 - Auditorium 3

As mobile increasingly becomes a recognised medium for brandadvertising and marketing, albeit one that in most cases still onlyattracts tentative investment, the value chain is expanding. Thereare two underlying approaches emerging: one that sees mobile as aseparate channel to be used either independently or to be fitted atthe edges of a wider campaign; the other considers mobile to bejust one part of the marketing mix but one that is neverthelesscentral to media planning from the start.

This session will take a practical look at how the value chain isevolving for mobile advertising. It will examine what type of playersare currently in the mobile advertising value chain, consider thereturn on investment of the model as it currently stands, anddiscuss what the marketplace should look like to sustain a fruitfulmobile advertising channel.

Networks: Infrastructure Costs in the Age ofAusterity13:45 - 15:15 Location: Hall 5 - Room 6

Many developed telecoms markets are struggling against static ordeclining ARPUs, while operators in emerging markets typicallyserve low-ARPU customers from the start. Cutting the cost ofdeploying and managing infrastructure is a valuable profit enabler.However, demand on the networks is growing throughout theglobe, making cost reductions harder to effect.

In today’s environment of austerity, operators are rethinkingbusiness models, searching out new solutions and revisiting oldones to deliver lower-cost networks. This session highlights some ofthe most outstanding examples of ingenuity and shows howoperators around the world can employ similar measures.

Conference Sessions

13:30 - 19:00Location: Auditorium A, App PlanetOpen to all Congress Attendees

IBM delivers a comprehensive end-to-end mobile solution. In three feature sessions you will learn about IBM's mobile strategy and new offerings that accelerate your capabilities fordevelopment, integration and management of rich mobile applications.

Join IBM experts for interactive discussions and hands-on demonstrations of new offerings to enable your organization and customers to quickly build mobile applications across multipleplatforms, connect to backend systems, manage and secure mobile devices and apps while meeting the needs of the mobile business.

Help your customers transform their business with mobile capabilities that enable delivery of personalized customer interaction and drive new sources of revenue.www.ibm.com/mobile-enterprise

IBM Mobile Solutions for the Enterprise

DAY 3 Wednesday, February 29, 2012

All details correct at the time of going to print. Please visit the Information Points at Mobile World Congress for any updates or changes to the Conference programme.

MWC12 Daily DAY3_DAY3 23/02/2012 16:59


PROGRAMME

Mobile Innovation: A Vision of 202213:45 - 15:15 Location: Hall 5 - Auditorium 2

The rapid pace of innovation in the mobile industry has acceleratedeven further in the last 12 months. With the arrival of LTE, thegrowth of embedded services and global adoption reaching newpeaks, the potential for mobile has never been greater.

Mobile has fundamentally transformed the way that we interact andconnect with each other. This session will look at the futureinnovations and trends that will shape how we communicate in thenext 10 years.

Over 90 minutes we will showcase demonstrations from a number ofinnovators in the mobile industry. All presenters will be given a shortpitch slot and spectators will be able to vote for the most inspiringparticipant.

From concept to product, technology to service, what will have themost impact in 2022?

Find out at Mobile Innovation: A Vision of 2022.

Regional Focus: BRICS & The Challenges ofInnovation13:45 - 15:15 Location: Hall 5 - Auditorium 1

Brazil, Russia, India, China and South Africa, a group of bigemerging markets regularly grouped together under the acronym“BRICS”, are amongst the top five global mobile markets withnearly 45% of the world’s subscribers in total. Obviously, thebiggest contributors for such massive numbers are China and Indiawith nearly one billion subscribers each, but proportionalities aside,these five markets have been, at least for the last few years, thebiggest growth drivers in their respective regions for global vendorsand mobile operating groups.

However, it is not easy for mobile operators to thrive in these markets.Complicated and heavy taxation coupled with slow regulation hindersinnovation. Low average national income is a natural barrier toincreasing ARPU and to offering value added services. High growth inprepaid markets still keeps operators too busy to invest in servicesdesigned to adjacent verticals such as financial services, automotive andhealthcare.

This session will examine how key industry players in such diversecountries are managing to drive growth, cope with a demandingand ever-expanding subscriber base and promote the next wave ofinnovation.

Media & Entertainment: The Future ofMobile Music15:45 - 17:15 Location: Hall 5 - Auditorium 2

There is so much potential, but as yet, so much untappedopportunity for mobile music services globally.

Will the future be in the cloud, indelibly linked to social media, or isthe future of music on mobile all about the live experience? Canmobile based ticketing, live streaming, location, merchandising andsocial media be harnessed together to engage fans as never before?What’s at stake for artists in the next phase of digital musicevolution?

Over 90 minutes this session will bring today’s music and Internetpioneers together with leading mobile players to explore the futureof distribution and discovery, new business models, enablingtechnology innovation and many other developments.

Expect to hear the unexpected, from influential music managers,game changing artists and global mobile players in the eco-system.

Mobile Advertising: Emerging Markets 15:45 - 17:15 Location: Hall 5 - Auditorium 3

Mobile is the brave new frontier for brands seeking to capitalise onopportunities in the high growth markets. Why? Because mobile isbecoming the communication channel of choice for theseconsumers. For instance, more than 60% of Indian mobile internetusers never even use the internet via a PC, and this mobile-firstbehaviour is being repeated across the emerging markets. It is thisphenomenon that makes mobile a key gateway to new consumersin the emerging economies.

This session will look at the opportunities and challenges for allplayers in the mobile advertising ecosystem to build mobile into asuccessful channel for advertising in the high-growth markets.Players from across the value chain will examine the current mobilemarketing state of play in these markets, will consider the consumerappetite for receiving marketing via their mobiles and will ask howthe ecosystem should evolve to make the most of the nascentopportunity these markets offer.

Networks: Delivering Quality of Experience,Despite Capacity Constraints15:45 - 17:15 Location: Hall 5 - Room 6

Consumers and enterprises often face low barriers to switchingmobile network operators, and one of the key drivers of switchingbehaviour is a poor quality of experience with that provider.Network capacity is frequently discussed as a limiting factor ondelivering a good quality of service, particularly relating to low-latency services such as content streaming. As a result, investing innew, higher speed networks and increasing capacity in busy areashas become an expensive priority.

However, the relationship between Quality of Experience andnetwork capacity is not straightforward and operators risk spendingin vain. Meanwhile a variety of techniques, particularly when usedholistically, can improve the customer experience and delay theneed for expensive new cell sites.

So how do operators monitor and deliver top-quality experienceswithout breaking the bank? Find some of the best thinkers on theissue in this session.

Mobile Money: NFC Services GainMomentum15:45 - 17:15 Location: Hall 5 - Auditorium 1

NFC services are gaining momentum and the market potential issignificant. Frost and Sullivan estimates that by 2015, there will bemore than 860 million NFC-enabled handsets worldwide.Furthermore, Juniper Research forecasts that the payment value ofNFC will reach $170 billion worldwide by 2015.

Several of the world’s handset manufacturers, mobile networkoperators and payment providers have started to roll-outcommercial NFC services in several markets, with the number set togrow over the coming 12 months. NFC is well-known in the area ofmobile payments, but beyond this, it will facilitate mobile ticketing,mobile couponing, the exchange of information and content,control access to cars, homes, hotels and many more services.

This session will provide an overview of what’s happening in theworld of NFC. It will explore what recently rolled-out commercialNFC services look like, and what future services are expected tooffer to consumers. It will also address what is required of themobile ecosystem to facilitate the widespread adoption of theseservices.

Embedded Mobile: State of the Market15:45 - 17:15 Location: Hall 5 - Room 5

While the consumer electronics segment is well-established in theutilisation of embedded mobile in, for example, e-readers andtablets, the automotive, healthcare and utilities sectors representrelatively untapped market opportunities for the mobile ecosystem.Safety, security and infotainment services in cars, and smart meteringutility services are just some examples of embedded mobile solutionswhich are having a tangible effect on people’s lives.

Mobi le network operators are uniquely positioned to takeadvantage of the huge market opportunity; they provide theubiquitous network connectivity, are developing the Embedded SIMand have the mobile infrastructure and customer support services inplace. Mobile network operators can further strengthen theembedded mobile proposition by working closely with verticalsectors to bring these solutions to market.

This session will provide an overview of the state of the embeddedmarket and will explore which vertical sectors represent the greatestmarket opportunities. It will also address the challenges in bringingprofitable embedded solutions to market and will ask whethermobile capacity is able to cope with the expected growth indemand for embedded mobile solutions.

18:00 - 18:45 Location: Hall 5 - Auditorium 1

The Mobile World Live keynotes will once again feature theindustry’s leading lights, sharing their visions for the future ofmobile technology. These special stand-alone evening sessions are abreak from the traditional format, and are the only Mobile WorldCongress conference sessions to be broadcast live over the internetand via Mobile World Live TV.

When Ericsson President and CEO Hans Vestberg predicted in 2010that the number of internet connected devices would reach into thetens of billions, the claim was met with a degree of scepticism. Asmore and more vertical sectors begin to realise the incredible valueembedded mobile technology can bring to their business andoperating models however, the mobile industry appears ever closerto realising this incredible potential.

How will these billions of connected devices impact our broadbandnetworks, both fixed and wireless, and what investments in ICTinfrastructure will be required to insure a smooth transition to theconnected economy? How will all of these new devices affect oureveryday lives and how will people be able to interact with the“internet of things”? What new platforms and services will thesedevices enable?

In the final Mobile World Live keynote of the 2012 Mobile WorldCongress, Hans Vestberg will provide a tantalising glimpse into thefuture of the mobile industry.

KEYNOTE SPEAKER:

Hans VestbergPresident & CEOEricsson

Mobile World Live Keynote

MWC12 Daily DAY3_DAY3 23/02/2012 16:59

CONGRESS IN PICTURES


MWC12 Daily DAY3_DAY3 28/02/2012 18:25

CONGRESS IN PICTURES


MWC12 Daily DAY3_DAY3 28/02/2012 18:27

global cellular connections reached in 2011

Global cellular connections

6,000,000,000

© Wireless Intelligence web: wirelessintelligence.com email: [email protected] twitter: @wi

13% 86% 16US$ 293 76%

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3G26%

GSM73%

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CDMA9%

TD-SCDMA1%

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iDEN0.3%

LTE/TD-LTE0.2%

2G76%

ASIA-PACIFIC

CONNECTIONS(million)

YOY GROWTH

PENETRATION

ARPU (US$)*1 ARPU/MoU expressed monthly2 Q3 2011

EUROPE MIDDLE EASTAND AFRICA

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Penetration ARPU1 MoU/User1 Prepaid2

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1%TD-SCDMA

9%CDMA

16%

CONNECTIONS

ACIFICASIA-PPACIFIC EUROPEAND AFRICA

MIDDLE EAST AMERICAS TH AMERICANOR

0.2%TE/TD-LLLTE/TD-L

0.3%iDEN

A

0.2%TELLTE

0.3%iDEN

(million)CONNECTIONS 3,009

1,061 979632

367

TIONPENETRAATION

YOY GROWTH

78%

16%

4%

131%

15%

73%

12%

105%

9%

105%

ireless Intelligence web: wirelessintelligence.com email: [email protected] twitter: @wi© W

Q3 20112essed monthly ARPU/MoU expr1

ARPU (US$)*

ireless Intelligence web: wirelessintelligence.com email: [email protected] twitter: @wi

essed monthly

0$1


$21


$11


3$1


0$5

F

E

1 1 19:57

MWC12 Daily DAY3_DAY3 23/02/2012 16:59

web: wirelessintelligence.com email: [email protected] twitter: @wi©

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web: wirelessintelligence.com email: [email protected] twitter: @wi web: wirelessintelligence.com email: [email protected] twitter: @wi web: wirelessintelligence.com email: [email protected] twitter: @wi web: wirelessintelligence.com email: [email protected] twitter: @wi

ConnectedHouse

Experience a world where everything intelligently connects

See a living future at the GSMA Connected House, one where everyone and everything will benefi t from intelligent wireless connections.

Find out how homes become smart, city and transport networks will be optimised, healthcare reach extended and the growing needs of mobile consumers and businesses met.

Explore how mobile is driving innovation in order to deliver economic growth, successful products, customer value and new business opportunities.

Experience how intelligent wireless connections will create more value, drive effi ciency and deliver a richer experience.

Showcasing key industry milestones, the vision for the future and numerous cutting edge connected solutions over two fl oors are the GSMA, AT&T, KT and Vodafone, with partners: Accenture, Airbiquity, AQ Corporation, Ericsson, Intel, KTH, Qualcomm, Rsupport, Sony and Zelitron.

Visit the GSMA Connected House and step into a living future.

GSMA Connected House, Hospitality Suite CY13, The Courtyard.

GSMA Connected House,Hospitality Suite CY13, The Courtyard

MWC12 Daily DAY3_DAY3 23/02/2012 16:59

MWC12 Daily DAY3_DAY3 23/02/2012 16:59

MWC-Day 3.pdf

Documents

Transcript of MWC-Day 3.pdf