Mobile World Congress 2015: What we learned at MWC and what brands have to know (Ogilvy&Mather)
MWC 2016 : What to Expect?
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Transcript of MWC 2016 : What to Expect?
MWC 2015 has been gone, but the products which were announced there aren't likely to
be forgotten any time soon, from the flagship HTC One M9 and Samsung Galaxy S6
smartphones, to the stylish Huawei Watch and the innovative Galaxy S6 Edge - and those
are just some of the highlights.
But we're already looking towards next year's show and thinking of all the things we want
to see, whether it's improvements on this year's offerings or completely new ideas,
there's a lot we're hoping for. #MWC2016 #smartphone
MWC 2016 - What We Want To See
Samsung and LG have teased us with the likes of the Galaxy S6 Edge and the LG G Flex 2,
but we want someone to take these ideas to the next step, with a bendable phone or at the
very least a phone which makes good use of its curves.
Hopefully something will manage that at MWC 2016 and hopefully it will be a flagship,
rather than being designed as a niche device. #BendyPhone #SmartPhone
A Truly Bendy Phone
Bigger Batteries Rather Than Slimmer Phones
We'll happily take a thicker phone if it means a bigger battery, we'll even pay a little more,
so hopefully the powers that be, or the people that make, are listening, and many of the
phones announced at MWC 2016 have great battery life. #MCW2016 #Batteries #Phones
Battery Innovation
New battery technology is being researched
all the time and hopefully by next year
some of that will have gone past the
research stage and been implemented into
smartphones. Origami batteries anyone? Or
how about super-fast charging ones?'
#Innovation #Technology
HTC One M10
The HTC One M9 launched at MWC 2015 and there's a good chance we'll see the HTC One
M10 at MWC 2016. But what specifically do we want? A better battery would be a good
start, but beyond that it needs to be substantially different to and better than the M9.
#HTCOneM10
Samsung Galaxy S7
There's also a good chance we'll see the
Samsung Galaxy S7 at MWC 2016 and we
hope so too, especially after how impressive
the S6 was.
Battery life is a key concern again and it would
be good if Samsung could return some of the
features it cut from the S6, like a microSD card
slot and a water resistant build.
#SamsungGalaxyS7 #MWC2016
More Power, Without The Heat
No-one wants a toasty phone, especially not
when excessive heat can risk damaging the
innards too, so we hope whatever phones
are announced at MWC 2016 are even more
powerful, but without the heat. This
shouldn't be a problem, in fact Fujitsu
already claims to have the answer.
#Fujitsu
Smartwatches Hitting Their StrideThere needs to be other improvements too,
with battery life key among them. We hope
that by MWC 2016 many of the problems
faced by smartwatches will have been solved
and they'll be ready for prime time.
#SmartWatch
Modular Mayhem
We'll have to wait till MWC 2016 for a good
look at it, no, what we want by then is for
there to be a whole heap of modular phones,
or at least a whole heap of modules for
phones.
#MWC2016 #Spain #Barcelona
A Bigger Windows Phone PresenceWe probably won't have to wait until 2016 for a new flagship, but hopefully a new OS will
lead to a boost in popularity and with it a slew of new Windows Phone devices at MWC
2016. #WindowsPhone
References
http://www.pocket-lint.com/news/136399-mobile-world-congress-2016-launches-smartphones-wearables-to-expect-at-mwc-2016
http://www.in.techradar.com/news/phone-and-communications/mobile-phones/MWC-2016-what-we-want-to-see/articleshow/46849600.cms
https://www.mobileworldcongress.com/news/blog/whats-new-at-mwc
http://www.ibtimes.co.uk/mobile-world-congress-2016-preview-what-expect-samsung-lg-sony-huawei-more-1543988
Thank You