MVP: What it is and why we all (should) care
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MVP* * What it is and why we all (should) care Kate Rutter, Co-Founder & Principal [email protected] http://luxr.co @katerutter @luxrco New Context Conference 3 & 4 November 2011 Tokyo, Japan
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Transcript of MVP: What it is and why we all (should) care
MVP** What it is and why we all (should) care
Kate Rutter, Co-Founder & [email protected] http://luxr.co@katerutter @luxrco
New Context Conference3 & 4 November 2011Tokyo, Japan
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
a story...
MVP*MaximumVisionPossible
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
a story...
MVP*MaximumVisionPossible
MVP*Minimum ViableProduct
(what we needed)
?
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles.
BUILD
MEASURE
LEARN
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Increase the cycles.
Increase the learning.
THINK
MAKE
CHECK
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action
* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action
* the Brandon Schauer cupcake model
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Experience design in action
* the Brandon Schauer cupcake model
MVP
⤷
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
and get into the hands of customers fast
The fastest, cheapest thing you can build...
so that you can observe and measure the results...
to make your product something customers want, need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
and get into the hands of customers fast
rapid cycles
⤷The fastest, cheapest thing you can build...
so that you can observe and measure the results...
to make your product something customers want, need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
and get into the hands of customers fast
rapid cycles
customer development
⤷⤷
The fastest, cheapest thing you can build...
so that you can observe and measure the results...
to make your product something customers want, need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
and get into the hands of customers fast
rapid cycles
customer development
⤷⤷
The fastest, cheapest thing you can build...
so that you can observe and measure the results...
to make your product something customers want, need and love to buy.
actionable metrics
⤷
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
MVP : Minimum Viable Product
and get into the hands of customers fast
rapid cycles
customer development
actionable metrics
validated learning
⤷⤷
⤷⤷
The fastest, cheapest thing you can build...
so that you can observe and measure the results...
to make your product something customers want, need and love to buy.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
3 approaches we’re seeing & using
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
1} Lo-fidelity sketches* 3 approaches
Why build anything before you’ve tested the idea?
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
1} Lo-fidelity sketches* 3 approaches
Why build anything before you’ve tested the idea?
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches
Text 00245 to
purchase this
item.
2} Fake it, then make it Sell it first, then make what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
2} Fake it, then make it* 3 approaches
Sell it first, then make what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches
2} Fake it, then make it Sell it first, then make what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches
2} Fake it, then make it Sell it first, then make what people bought.
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
* 3 approaches
where they were headed.
)
)
how they can learn faster.
⤷⤷
3} Small footprints Make it in code, but be stingy with features
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
3} Small footprints* 3 approaches
Make it in code, but be stingy with features
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
Rules of thumb
If you are extremely reluctant and even embarrassed to show your MVP...
If you feel comfortable or proud of it...
If you feel stuck...
You are doing it right. ✓
You should have shown it sooner. !
GO FASTER. ➜
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
ask yourself...What could you build todaythat you could put in the hands of customers tomorrow?
your product
your MVP
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
LUXR.CO • NEW CONTEXT CONFERENCE • TOKYO, JAPAN • 3 NOVEMBER 2011
shout-outs to...• Alexa Andrzejewski @ FoodSpotting, The UX-Driven Startup
http://www.slideshare.net/ladylexy/the-ux-driven-startup • Brandon Schauer @ Adaptive Path : Cupcake model• Chris Jones @ Hot Studios : Risk reduction model• Eric Ries & The Lean Startup:
http://www.slideshare.net/startuplessonslearned/the-lean-startup-5book-package• Gina Bianchini & The Mightybell Team : www.mightybell.com • Janice Fraser & Jason Fraser, LUXr.co• Thomas Knoll & LaunchRock : www.launchrock.com
Thank you!Kate Rutter, Co-Founder & [email protected] http://luxr.co@katerutter @luxrco
New Context Conference3 & 4 November 2011Tokyo, Japan
* Slides available on slideshare on Fri, Nov 4, 2011 slideshare.net/intelleto
