Learning MVC Part 3 Creating MVC Application with EntityFramework
Mvc commercialization excellence 9.13
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13-Sep-2014 -
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Transcript of Mvc commercialization excellence 9.13
MVC Commercialization Expertise
Phase I LaunchPhase IIa Phase IIIPhase IIb
• Design Clinical Development
• Educate internal stakeholders
• Uncover Customer Insights
• Understand Market Dynamics
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• Understand Market Opportunity
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• Determine Key Product Drivers
• Define Target Audiences & Targets
fine Target Audiences & Targets• Identify
differentiating positioning based on TPP
• Monitor Product Development
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• Support Product Positioning
• Determine lifecycle strategy
• Establish Advocacy
• Determine Medical Strategy
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• Enhance brand equity through campaign and message development
• Build brand equity
• Optimize product portfolio
• Develop Medical Strategies
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• Evaluate sales force effectiveness
• Prepare for launch
• Optimize commercial performance
• Educate internal stakeholders
• Support promotional activities
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Med
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Expertise
Phase I LaunchPhase IIa Phase IIIPhase IIb
• Clinical Development & Operations
• Design Clinical Development
• Educate internal stakeholders
• Exploratory Research
• Competitive Landscape research
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• Market Assessment & sizing
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• Commercial Assessment
• Treatment Algorithm & Patient flow
fine Target Audiences & Targets• Market
Assessment & sizing
• Financial Impact
• Medical Monitoring
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• Segmentation• Targeting• Positioning
• Lifecycle Management
• Portfolio Optimization
• Establish advocacy
• Determine medical strategy
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• Promotional Campaign development
• KOL Influence Mapping
• Pricing Research
• Brand development
• Campaign & message development
• Medical Strategies
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• ATU• Message Recall
• Launch strategy• Multi-channel
Marketing• KPIs• Commercial
effectiveness
• Sales scientific training
• Medical promotional support
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Med
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Services
MARKETING VISION CONSULTING COMMERCIALIZATION SERVICES
Medical Strategic Management
Clinical Development & Operations - clinical study design and strategy, protocol, Steering Committee Management, data review, analysis & reporting
Medical Monitoring - safety monitoring, coding Sales Scientific Training - live or web-based training,
module preparation (Phases I-III) Medical Strategies - Advisory Boards, Publication
Strategy, Scientific Platform, Medical Strategic Plan, KOL Development, Speaker Training & Meetings
Medical Promotional Support – Promotional Material Review
Market Research
Commercial Assessment – Treatment Algorithm/Patient Flow - Segmentation - Positioning - Branding Research - Promotional Campaign Development – KOL Influence Mapping - Pricing Research - ATU -
Marketing
New Product Planning Product Forecasting Launch Preparedness Product Lifecycle
Management Portfolio Optimization Business Analysis & Planning New Business Development Brand Development &
Management Strategic Marketing
Commercial Effectiveness Resource Optimization Medical & HCP Marketing Consumer & Patient
Marketing Managed Markets
Marketing Multi-Channel Marketing Digital Marketing KOL Mapping Advocacy Development
Product Development
New Product Planning Strategy Development Strategic & Tactical Project
Management New Product Ideation & Gap
Analysis TPP Development Regulatory Registration
Planning Technology Transfer Team Leadership &
Facilitation
Business & Financial Processes
Business Cases New Product Proposals Clinical Development
Plans Project Timelines Portfolio Management Budget Planning &
Forecasting
Therapeutic Area Expertise
Metabolics (Diabetes/Obesity)
Central Nervous System DisordersGI Disorders
Transplant
Respiratory
Wound Management
Cardiovascular
Anti-virals/HIV
Immunology
Anti-infectives
Women’s Health
Pain/Inflammation/Rheumatoid Arthritis
Oncology
Cough & Cold Preparations
Ophthalmology
Urology
Sports Physiology & Rehabilitation
Medical Devices
Diagnostics
Dermatology/Skin Care & Nutritional
Collective Collaborations