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    HDFC Standard L ife I nsurance

    Company Limited

    Welcome to

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    The Company

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    June 17, 2011

    History of The Joint Venture

    Discussions commenced - January 1995

    Joint venture agreement signed - October 1995

    Joint venture agreement renewed - October 1998

    Life Insurance project team established - January 2000(Mumbai)

    Company officially incorporated - 14th August 2000

    First private sector Life Insurance company to be granted a

    certificate of registration - 23 October 2000 Shareholding - HDFC 81.4

    % Standard Life

    18.6 %

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    Vision Statement

    The most successful and admired life insurance

    company, which means that we are the most

    trusted company, the easiest to deal with, offer thebest value for money, and set the standards in the

    industry. In short, The most obvious choice for

    all.

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    Our Mission

    We aim to be the top new life insurance company in themarket.

    This does not just mean being the largest or the most

    productive company in the market, rather it is a

    combination of several things like- Customer service of the highest order

    Value for money for customers

    Professionalism in carrying out business

    I nnovative products to cater to different needs of

    dif ferent customers

    Use of technology to improve service standards

    I ncreasing market share

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    Values that will be observed while we work with

    HDFCSL:

    Integrity

    Innovation

    Customer Centric

    People Care

    Team Work - One for all & all for one

    Joy & Simplicity

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    Housing Development Finance

    Corporation Limited

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    Corporate Strengths

    Strong Brand

    Customer base of over 2 million

    Stable and experienced management High service standards

    High quality loan portfolio

    Provision for contingencies

    Constant technological upgradation of systems

    One of the best capital adequacy ratio

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    Integrated Financial Services

    SECURITISATION

    Future Activities

    DISTRIBUTION HDFC CHUBB

    GENERAL INSURANCE

    CO. LTD.

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    Awards & Accolades

    Indias best managed company by Asiamoney magazine - 1995 and 1996 Most competi tive I ndian company by Eur omoney - 1997

    One of the 5 best I ndian Boards by Business Today -1997

    Best presented accounts 1994-95 and 1996-97 (3rd place) - in the SAARC region by the South Asian

    Federation of Accounts in the financial sector category

    Rated as one of the best companies in I ndia for strategy & management and investor relations by

    Asiamoney - 1998 Excell ence in service industry by the I ndian I nstitu te of Marketing M anagement & Top Management

    Club (Pune) -1998

    Shield for the best presented accounts for banks and fi nancial i nstitu tions - over 11 times (8 years in a

    row)

    1999 IMC Ramakrishna Bajaj National Quali ty Award in the service category

    CI I -EXIM Bank Comendation Certif icate for commitment to Total Quality Management - 2000

    Asiamoney declared HDFC as the second best managed company in I ndia - 2001

    Euromoney identified HDFC as one of Asias top 10 best managed compani es in the finance sector -

    2001

    Rated as the Best Non-Bank ing Financial Company in Asia by I nstitu tional I nvestor Research Group -

    2002

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    The Standard Life InsuranceAssurance Company

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    Background

    Founded in 1825

    Mutual Life Insurance Company since 1925

    Largest mutual life insurance company in Europe

    Assets under management over Rs 5,81,000 crores ( 83.2

    bn)

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    Head Office - Edinburgh, Scotland (UK)Presence

    United Kingdom: 31 branches

    Canada 11 "Ireland 7 "

    Germany 1 "

    Austria 1 sales office

    Spain 31 branchesHong Kong 1 representative office

    China 2 representative office

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    Financial Strength

    Total assets under management : Rs. 5,81,000 Crores

    New premium income 2001 :Rs. 58,000 Crores

    AA2 rated by Standard & Poors and Moodys

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    Unrivaled Reputation For Quality

    Year Award

    2002 Company of the Year

    2001 Best Personal Pension Provider

    2000 Company of the Year 1999 Company of the Decade

    1996-99 Company of the year

    1995 4 star service award

    1992-94 Overall best company 1991 3 star service award

    1990 Best mortgage services

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    Experience In The Indian Market

    First market entry - 1847

    Innovative products & processes

    Last claim settled in 1997

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    Launched on 1st January 1998

    Savings balances of 4.4 billion

    Mortgage lending above 6 billion

    UKs leading private medical insurers since1988

    Fourth in the private medical insurers market

    Best Individual PMI provider for the year

    Assets under management 76 billion

    5 million retail and institutional clients

    Global coverage of investment instruments and markets

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    What is Insurance ?

    It is a system by which the losses suffered by a few are spread

    over many, exposed to similar risks.

    Insurance is a protection against financial loss arising on thehappening of an unexpected event.

    It is essential that :

    The calamity is either natural or unexpected

    The insured person does not gain out of this arrangement

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    Life Insurance

    Scope

    Pure - Term Insurance

    Savings

    Endowment,Money Back Policies

    Investment - Single

    Premium Policies

    Income / Pension -

    Annuities

    Market / Unit Linked

    Gamut

    Individual

    Group Salary Savings

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    Benefits of Insurance

    Safeguards oneself and one's family for futurerequirements.

    Peace of mind-in case of financial loss.

    Encourage saving. Tax rebate.

    Protection from the claim made by creditors.

    Security against personal loan, housing loan or other types

    of loan. Provide a protection cover to industries, agriculture,

    women and child.

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    Life Insurance Milestones

    1818 - Oriental Insurance Company set up in Calcutta 1912 - The Indian Life Assurance Companies Act enacted - first

    statute

    1928 - The Indian Insurance Companies Act enacted toenable the government to collect statistical information

    about both life and non-life insurance businesses. 1938 - Passing of the Insurance Act

    1956 -Nationalisation of life insurance companies and

    formation of LIC

    1956-1999 - Monopoly of LIC for nearly 44 years

    1999 - Privatisation initiated

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    Privatisation - Objectives

    Broad

    Increased coverage of the population

    Specific

    Customer has a wider choice & range of products

    Service standards to customer

    Economic

    Savings mobilisation

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    Today

    21 Life insurance business companies

    Multiple players, products

    Increased awareness

    Flexible products

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    Indian Investor Preferences

    Insurance is a popular avenue in rural & urban areas

    Instruments All India Urban Rural

    UTI Schemes 8.45 19.52 4.05

    Other MFs 5.45 12.02 2.84

    Fixed Deposits 76.23 83.89 73.18

    Bonds 6.21 11.56 4.08

    Provident Fund 20.92 40.24 13.24Life Insurance 39.21 57.31 32.01

    Chit Funds 5.94 9.51 4.52

    Post office Recurring Deposits 44.73 40.77 46.3

    Small Savings 27.46 35.98 24.07

    Preference Shares 2.63 6.59 1.06

    Others 8.75 11.85 7.52

    Source: SEBI-NCAER Survey of Indian Investors, June 2000

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    Only ONE out ofFIVE insurable population in India haveinsurance coverage

    In terms of insurance premium per capita and premium perGDP, India ranks as one of the lowest in the world.

    Life Insurance premium constitutes only 9% of domesticsavings.

    By 2010, hundred million elderly look to planning for oldage pension and annuities.

    More than 325 million labor forces have no social security.

    Talking about potential ...

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    CAREER

    HDFC SLIC

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    Career Growth-HDFC LIFE

    ABHIMAAN

    Financial Consultant to Sales Manager

    Goal sheet 3lac

    On completion of Goal sheet FC becomeseligible for assessment for Sales Manager

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    Career Growth -HDFCLIFE

    Sales Manager to Business DevelopmentManager (BDM)

    Goal Sheet 12 lac

    BDM to Assistant Sales Manager

    Goal Sheet 19 Lac (27 lac 150% of goal

    sheet)

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    Career Growth HDFC LIFE

    ASM to Branch Manager

    Goal Sheet 27 lac

    Becomes eligible for assessment for Branch

    Manager

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    Career Growth-HDFC LIFE

    Branch Manager to Territory Manager

    Territory Manager to Regional Manager

    Regional Manager to Zonal Manager

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    CHANNEL

    DEVELOPMENT

    Project Trainee /

    Management Trainee

    Programme

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    The Process

    Channel Development to select Project / Management Traineesfrom Business schools or referred by SMs

    CD team then to give basic training/handholding to the traineeson recruitment and give each trainee a weekly target

    The trainees will pitch an opportunity for a Business Partner

    The TG Age 30+, men / women, at least 12th pass, salaried,

    self employed, housewives, professionals

    The Pitch Work for just 5 hours a week and earn more than

    Rs. 20,000/- per month Zero Investment World Class Training Part time / full time option

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    The Approach

    Trainees to first leverage theirnatural marketimmediate contacts: friends/relatives/neighbors

    Each trainee to list down names of at least 50 people or

    more, who they can approach directly

    Each trainee to service their respective list

    CD team to support the Project trainees by giving them leads

    so generated from on ground contact program activities.

    CD Team to also support them with Sales tools such as presentation,

    Audio visual etc made for different TG to help them to achieve

    their target

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    The Control

    SM/RM/ARMs to monitor daily progress of Trainees

    Weekly status report to be submitted by SM to the CD team

    Trainees to submit filled-up FC application forms

    FC application forms to be validated by SM/RM/ARMs

    Recruitment Log-in Day

    Trainees to submit validated application forms every Friday Candidate ids of FCs to be captured

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    Incentives

    Rules All Summer trainees will work for atleast 60 days

    All Summer Trainees to be Finalised by CD Team of allSummer Trainee recruited by CD or Sales team

    They will compulsory have to undergo one day training (To beconducted by CD Team in presence of the respective SM's)

    All Incentive to be paid only after proper documentationreceived of the FC so recruited and completed 50 hrs IRDATraining.

    Certification of Summer Trainees to be done by CD-Teamonly after the project period

    Summer trainees will not be paid any allowances.

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    PT Payout Structure for the period April 2011 to Mar12

    A> Licensing Payout Slabs

    10001-5Bronze13006-15Silver

    150016-25Gold

    Tier / Club

    Licensing Nos (From Recruitment done during

    applicable period )Cumulative count for Financial

    Year Apr2011 to Mar-2012

    Payout per

    license (Rs)

    Gold Plus 26-35 1750Platium 36-45 2250

    Platium

    Plus46& Above 3000

    SUMMER TRAINEES

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    J 17 2011