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    MUTUAL FUNDA COMPLETE INVESTMENT SOLUTION

    Project Guide: Mehul yogi

    Presented by: Section: D

    BHAVIN R PATEL Enrollment no.: 2047

    L.J INSTITUTE OF ENGINEERING & TECHNOLOGY

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    RESEARCH METHODOLOGY

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    RESEACH METHODOLOGY AND PROCESS

    In Axis Mutual Fund Company Ltd., Human Resource Department of companyrecruit me as a sales trainee in sales team of Axis Mutual Fund. So, theresearch method using though sales team are relies on SECONDARY DATA.

    Company has use of primary data for direct selling of product to customer. Indirect sales, company do not use any intermediately channel like

    -Independent Financial Advisor (IFAs)

    -Banks

    -National and Regional Distributors.

    In Axis Mutual Fund, My job was empelled National and Regional Distributors

    with Axis MF, which is totally based on secondary data.

    Distributor list are available on Mutual fund website, AMFI INDIA .COM.

    Contact with him and take an appointment.

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    CONTI..

    After empellement of distributor and IFAs, second step is business call, in whichfirstly take an appointment for Product knowledge and updation of the product.

    Nearly 1,00,000 IFAs are registered with Association of Mutual Funds in India

    (AMFI). Their Adress, amfi no., telephone no., AUM etc. all are available on

    AMFI INDIA.COM.

    OBJECTIVES:-

    Increse No. of distributor and IFAs through empellement.

    Enhance indirect business with them.

    Give product updation

    Encourage distributor and IFAs for doing business for company by differentcontest, gift etc.

    Increse awareness of the products in the market.

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    AN OVERVIEW OF MUTUAL FUND

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    WHAT IS MUTUAL FUND?

    A mutual fund is pool of money that is managed by professional moneymanager. Individual investors buy units of the fund, which gives them apro rata share of the value of the investments of the fund.

    A mutual fund is a vehicle that enables a number of investors to pool

    their money and have it jointly managed by a professional moneymanager.

    The mutual fund will have a fund manager who is responsible forinvesting the gathered money into specific securities (stocks or bonds).When you invest in a mutual fund, you are buying units or portions of

    the mutual fund and thus on investing becomes a shareholder or unitholder of the fund.

    the biggest advantage to mutual funds is diversification, by minimizingrisk & maximizing returns.

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    OBJECTIVES AND ADVANTAGES OF MUTUAL FUNDS

    provide a brief idea about the advantages for investing in mutual funds

    Professionally management of funds

    Diversification in different capital instrument

    Return maximization

    Risk minimization Cost reduction

    Flexibility

    Transparency

    Choice of schemes as per investor needs

    Tax benefit

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    HISTORY

    - INDIAN MUTUAL FUND INDUSTRY

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    PHASES OF MUTUAL FUND INDUSTRY

    First phase-1963-87 (UTI) MF industry started in India in 1963 with formation of UTI.

    UTI had Rs.6700 crores of asset under management.

    UTI enjoying monopoly position.

    Second phase-1987-93 (Entry of public sector) In 1987, SBI MF entered in the MF market-the first non-UTI MF Canara bank mutual fund (dec.87)

    Punjab national bank mutual fund (aug.89) etc.

    Third phase-1993-03 (Entry of private sector) Private sector comes with the latest product innovations, investment

    management techniques and better services, and launches open-ended funds.

    Forth phase-since 2003

    regulatory measures have been taken by SEBI

    Government enhance investors returns through Tax benefits.

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    STRUCTUTRE

    - INDIAN MUTUAL FUNDS

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    THE STRUCTURE OF MF CONSISTS OF:

    SEBI :

    All Mutual Funds must be registered with SEBI, before they become operation.

    SPONSOR :

    Sponsor is the person who is acting alone or in combination with another body

    corporate establishes mutual fund. Sponsormust contribute at least 40% of thenet worth of investment. They are not responsible for any loss.

    TRUST :The mutual fund is constituted as a trust under the provisions of the IndianTrust Act 1908.

    TRUSTEE :Trustee is usually a company or a board of trustee. The main responsibility is tosafeguard the interest of unit holders and ensure that the AMC works at theinterest of the investors.

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    ASSET MANAGEMENT COMPANY (AMC) :

    The AMC is appointed by the Trustee as the investment manager of the mutual

    fund. AMC is required to be approved by the SEBI. The AMC must have networth of at least 10 crores at all times.

    CUSTODIAN :

    An MF needs to store and record transactions, for which it relies on banks or

    financial institution that are custodian.

    REGISTRAR AND TRANSFER AGENT :

    The registrar processes the application form, redemption requests anddispatches account statements to unit holders.

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    TYPES

    -MUTUAL FUND IN INDIA

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    WAYS OF INVESTMENT

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    TWO WAYS OF INVESTMENT IN MF

    SYSTEMATIC INVESTMENT PLAN (SIP) LUMP-SUM INVESTMENT PLAN

    SYSTEMATIC INVESTMENT PLAN (SIP)

    DEFINITION :

    SIP is a vehicle offered by mutual funds to help you save regularly. its just like a recurring deposit with post office or bank where we put in a small

    amount every month. Minimum amount can be as small as Rs.100.

    FETURE :

    Saving every month

    Save regularly and help in plan and unplanned expenses. Easy to investment.

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    CONTI..

    HOW AN SIP WORK :-

    An SIP means you commit yourself to investing a fixed amount every month.Let's say it is Rs 1,000.

    When the Market price of shares fall, the investor benefits by purchasing moreunits; and is protected by purchasing less when the price rises.

    Thus the average cost of units is always closer to the lower end [see Dollar costaveraging].

    Over the long run, you get better amount of money.

    LUMP-SUM INVESTMENT PLAN :

    Lump sum is an investor pay whole amount at a time which being high riskwhich is track time to time basis.

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    COMPARISION OF MUTUAL FUND

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    COMPARISATION WITH MUTUAL FUND

    ULIP VS MUTUAL FUND MF is a pure investment, ULIP is a

    combination of insurance.

    Entry load in ULIP can varybetween 5 to 40%. In MF, no entry

    load Maturity in ULIP 5 to 20 yrs while

    most of the MFs scheme dont have

    long in period

    Compulsion of investing in ULIP,pay at least first three premiums. InMF, its not compulsory.

    Redemption in ULIP, redemption ison maturity date. In MFs, for openended schemes any time redeemthe fund invested.

    PPF VS MUTUAL FUND PPF offers a guaranteed return of

    8% and log in period is apporx.15yrs.

    While debt mutual fund has no log

    in period and the return is approx.10 to 12%. but not guaranteed.

    So, for long term investment, PPF ispreferable.

    Investment for 3 to 5 yrs, Debtmutual fund is more preferable.

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    RISK- RETURN ANALYSIS

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    MUTUAL FUND COMPANIES

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    MOST COMPATATIVE COMPANIES IN INDIA

    AIG Global Investment Group Mutual Fund

    Axis Mutual Fund

    Baroda Pioneer Mutual Fund

    Benchmark Mutual Fund

    Bharti AXA Mutual Fund

    Birla Sun Life Mutual Fund

    BNP Paribas Mutual Fund

    Canara Robeco Mutual Fund

    Deutsche Mutual FundDSP Blackrock Mutual Fund

    Fidelity Mutual Fund Franklin Templeton Mutual Fund

    HDFC Mutual FundHSBC Mutual Fund

    http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM051http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM056http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM006http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM042http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM053http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM005http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM046http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM008http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM044http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM010http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM047http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM037http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM041http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM043http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM043http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM041http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM037http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM047http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM010http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM044http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM008http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM046http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM005http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM053http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM042http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM006http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM056http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM051
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    CONTI.

    ICICI Prudential Mutual Fund

    IDBI Mutual Fund

    IDFC Mutual FundING Mutual Fund

    JM Financial Mutual Fund

    Kotak Mahindra Mutual Fund

    L&T Mutual Fund

    LIC Nomura Mutual Fund

    otilalOswal Mutual Fund

    PRINCIPAL Mutual Fund

    Reliance Mutual Fund

    Religare Mutual Fund Sahara Mutual Fund

    SBI Mutual Fund

    Tata Mutual Fund

    UTI Mutual Fund

    http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM024http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM058http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM040http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM038http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM019http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM033http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM009http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM021http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM060http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM016http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM025http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM050http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM012http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM026http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM034http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM045http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM045http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM034http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM026http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM012http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM050http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM025http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM016http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM060http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM021http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM009http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM033http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM019http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM038http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM040http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM058http://www.mutualfundsindia.com/amc_snapshot.asp?amc_name=AM024
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    AXIS MUTUAL FUND

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    KEY BUSSINESS PEOPLE

    Rajiv Anand, Managing Director & Chief Executive Officer

    Karan Datta, National Sales Head

    Praveen Bhatt, Head- Operations

    Miten Chawda, Head- Compliance & company secretary

    Chandresh Nigam, Head- Investments

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    PRODUCTS OF AXIS MUTUAL FUND

    EQUITY FUND

    Axis Equity Fund

    Axis Tax Saver Fund

    Axis Mid Cap Fund

    DEBT FUND

    Axis Liquid Fund

    Axis Treasury Advantage Fund

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    CONTI..

    Axis Short Term Fund

    Axis Dynamic Bond Fund

    HYBRID FUND

    Axis Triple Advantage Fund

    Axis Income saver Fund

    GOLD FUND

    Axis Gold ETF Fund

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    CONCLUSION

    In the past couple of years, there were huge fluctuation in the marketand in economy of India.

    However, we hope that , market will perform well and come back thegolden period again in future.

    In India the investment in mutual funds is steadily increasing , andmany of the investors have already enjoyed the high return from mutualfunds.

    But, for good and satisfied return, one thing is always remember,KEEP LITTLE PATIENCE

    Mutual fund is not only based on equity market .it is also depends ondebt market, commodity market, real estate.

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    CONTI..

    Today, in such fluctuated market trends condition, it is most advisableto invest in mutual fund industry.

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    THANK YOU