Mutual Fund Concepts

7/25/2019 Mutual Fund Concepts

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S. K. SOMAIYA COLLEGE OF

ARTS, SCIENCE & COMMERCE

AUROBINDO

Persona De!a"s

F# Na$e%

ID No. o' !(e Learner%

Ro No.%

Na$e o' !(e Co#rse%

Cass%

D")"s"on%

Se$.%

Na$e o' !(e S#*+e!%

Na$e o' !(e Fa#!-%


2/10

S. K. SOMAIYA COLLEGE OF

ARTS, SCIENCE & COMMERCE

AUROBINDO

CERTIFICATE

I

(ere*- er!"'- !(a! Mr. Ms.

s!#/en! o' S.K.So$a"-a Coe0e o' Ar!s, S"ene & Co$$ere (as

o$1e!e/ 1ro+e! on

"n !(e aa/e$" -ear

. T(e "n'or$a!"on

s#*$"!!e/ "s !r#e an/ or"0"na !o !(e *es! o' $- 2no3e/0e.

S"0na!#re o'

Pro+e! Fa#!-

DECLARATION

I,'ro$

o#rseCassD")"s"on

Ro No.s!#/en! o' S.K. So$a"-a Coe0e o'

Ar!s, S"ene & Co$$ere (ere*- /eare !(a! I (a)e o$1e!e/ !("s

1ro+e! on "n !(e

Aa/e$" Year . T(e

"n'or$a!"on s#*$"!!e/ *- $e "s !r#e an/ or"0"na !o !(e *es! o' $-

2no3e/0e.

S"0na!#re o' !(e S!#/en!


3/10

A PRO4ECT ON

Fa!ors "n'#en"n0 "n)es!$en! /e"s"ons "n M#!#a F#n/s5

Submitted By

K(#s(*# B(an#s(a"

T.Y. BBI Se$67I

89:;

Project Guide

Pro'. S(r#!" C(a)ar2ar

Affiliated to University of Mumbai

S.K.SOMAIYA COLLEGE OF ARTS, SCIENCE ANDCOMMERCE

AURBINDO, 7IDYANAGAR

7IDYA7I?AR @EAST. MUMBAI6:::

ACKNOLEDGEMENT


4/10

I, K(#s(*# B(an#s(a", would take this oortunity to thank the University of

Mumbai for rovidin! me an oortunity to study on a roject on A Br"e'

S!#/- on ?"n/#s!an Un"e)er L"$"!e/"his has been a hu!e learnin!

e#erience for me$

%ith !reat leasure I take this oortunity to acknowled!e eole who have

made this roject work ossible$

&irst of all I would sincerely like to e#ress my !ratitude towards my Project

Guide Pro'. Ar#n D#*e- for havin! shown so much fle#ibility, !uidance aswell as suortin! me in all ossible ways whenever I needed hel$ I am

thankful for the motivation rovided by my Project Guide throu!hout and

heled me to understand the toic in a very effective and easy manner$

I would also like to thank the Princial Dr. San0ee!a Ko(" and other teachin!

faculties of the colle!e, my collea!ues, 'ibrary staff and other eole for

rovidin! their hel as and when re(uired to comlete this roject$

I acknowled!e my indebtedness and e#ress my !reat areciation to all eole

behind this work$

Si!nature of the Student


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DECLARATION

I, K(#s(*# B(an#s(a", a student of S.K.So$a"-a Coe0e o' Ar!s, S"ene

an/ Co$$erein T.Y.B.Co$. 8Ban2"n0 & Ins#rane>in Semester 7hereby

declare that I have comleted this Project on Bankin! in )))))))))))))))))))

as er the re(uirements of University of Mumbai as a art of the curriculum of

B$*om$ +Bankin! Insurance- course and this roject has not been submitted

to any other university or Institute for the award of any de!ree, diloma etc$ "he

information is submitted by me is true and ori!inal to the best of my knowled!e$

.ate/ Si!nature of the Student


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INDE


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EECUTI7E SUMMARY

0industan Unilever 'imited is the Indian arm of the An!lo1.utch comany 2

Unilever$ Both Unilever and 0U' have established themselves well in the &ast

Movin! *onsumer Goods +&M*G- cate!ory$ In India, the comany offers many

households brands like, .ove,'ifebuoy, 'iton,'u#, Pesodent, Ponds, 3e#ona,

Sunsilk, Surf, 4aseline etc$ Some of its efforts were also rewarded when four of

0U' brands found lace in the 5"o 67 brands8 list for the year 977: ublished

in "he ;conomic "imes$

Unilever was a result of the mer!er between the .utch mar!arine comany,

Mar!arine Unie, and the British soa1maker, 'ever Brothers, way back in 67 years, Unilever was the undisuted market leader but now faces tou!h

cometition from Proctor Gamble and *ol!ate1Palmolive$

0U' is also known for its stron! distribution network in India$ In order to

further stren!then its distribution in the rural areas and to emower the local

women, 0U' launched a roject Shakti in 9777 in a district in Andhra Pradesh$

"he idea behind this roject was to create women entrereneurs and rovide

them with micro1credit and trainin! in enterrise mana!ement, which would

enable them to create self1hel !rous and become direct1to1home distributors of

0U' roducts$ "oday Shakti is resent across :7,777 villa!es in 6? states and is

helin! many underrivile!ed women earn their livelihood$


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INTRODUCTION

0industan Unilever 'imited +abbreviated to 0U'-, formerly 0industan 'ever

'imited, is [email protected] lar!est consumer roducts comany and was formed in 6


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of roducts$ 0U' is also a !lobal marketin! arm for select licensed Unilever

brands and also works on buildin! cate!ories with core country advanta!e such

as brandedbasmatirice$

0U' ;#orts offers hi!h level of service with fle#ibility and resonsiveness

thorou!h out the suly chain$ It has a dedicated or!aniFation structure to

suort this endeavor and this has heled in !rowth of these businesses in

articular$ Intrinsic cost cometitiveness in the end to end Suly chain with

aroriate technolo!y and cometitive caital investment oerations while

deliverin! best in class (uality enables 0U' to osition itself as a key sourcin!

hub for Unilever and also become a referred artner for Global customers in

cate!ories we oerate$

0U'8s key focus in the e#orts business is on two broad cate!ories$ It is a

sourcin! base for Unilever brands in 0ome Personal *are +0P*- and &ood

and Bevera!es +&B- for sulies to other Unilever comanies$ It also focuses

on becomin! a referred sulier to both non1Unilever and Unilever clients inthree cate!ories in which India, as a country, has cometitive advanta!e 2

Branded 3ice, Marine Products and *astor and its .erivatives$ 0U' enjoys

international reco!nition within Unilever and outside for its (uality, reliability

and seed of customer service$

0U'Es ;#orts !eo!rahy comrises, at resent, countries in ;uroe, Asia,

Middle ;ast, Africa, Australia, and @orth America etc$

0U'8s roducts touches two out of three Indian everyday

3each :7H 0ouseholds

.irect *overa!e of 6mln outlets

9777 Suliers and Associates

>6 Manufacturin! locations

6?777 ;mloyees


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6677 mana!ers

Shelf availability :H outlets in India

INNO7ATION

Mutual Fund Concepts

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