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MUSIC

MEDIA

Volume 7

Issue 45

November 10

1990

USS 5

ECU 4

The European

Music &

&mad.Trade Magazine

Chalfont Broadens`Non -Pop' Definition

by Hugh Fielder

The Radio Authority in the to anon -pop' station.UK has confirmed that the But although the govem-country's first national meet's amended definitioncommercial FM licence of pop music in the Broad -will be awarded next year casting Bill now includes

other kinds of modempopular music", it specifi-cally does not include rock.

The announcement comesfrom Radio Authority chair-man Lord Chalfont speak -

An estimated 2.000 radio ing at a press conference held

and 300 TV stations are in London on October 30.reported to have applied to "It is not confined tothe Italian government for a classical music. The stationlicence to operate, in cons- could include all kinds ofpliance with the country's formats. It could be lightnew broadcast laws (M&M classical, easy listening,September 15). C&W or traditional jazz, or

The deadline for applica- possibly even a combina-tions was midnight October [ion!'23. Any radio or TV station Pointing out that therewhich transmits without a was no shortage of poplicence faces closure. The music on UK radio at pre -job now for minister of Post sent, Chalfont said: "Weand Telecommunications felt we were enhancing lisle -

Oscar Mammi is to rid the nets' choice more than if wenation of what is known as offered it to a pop station!'the frequency jungle. He added that a `non -pop'

He has hinted that this service would make goodmay be achieved by March use of the high -quality1991 but his criteria for stereo transmission facilities,..election remains unclear. n cononues on page 4

Italians Race ToMeet BroadcastDeadline

VANILLA ICE

TWO DISTRIBUTORS SUED

EC Copyright Ruling Tested In UKby Jeff Clark -Meads

UK record companies are Dylan and the Beatles.mounting the first test of The product is consideredhow copyright laws have legal in the countries ofbeen affected by the Euro- origin, where mechanical

peon Court's landmark royalties may have been

'Patricia' case ruling of last paid, but the BPI believes ityear. contravenes UK copyright

The British Phonographic laws.

Industry (BPI) is suing two The trade organisation'sUK distributors for copy- action is against two distri-right infringement over Eur- buboes from the West ofopean concert recordings England. One has alreadywhich feature artists signed agreed to pay f 10.000 into UK companies. These damages and agreed not toinclude the Rolling Stones, handle the product inU2, Bruce Springsteen, Bob future. Legal proceedings

Jul. CIeo it pies.. with a plavivan al. by WO Dunce, makMg300000 sau al hiva/buin Va.., One Place: From Bertrand de Lab,bey, Clad Pavick Zee., Virgin France preside. author..Cade Vann. Cle. a. authors franca. Hardy, David MoVell and

y Sedran,

Unique Radio PromotionFor New lilesias LPJulio Iglesias's new album,Starry Night, is the subjectof a unique radio campaignby CBS France and RTL.

The album was promotedthroughout November 5 onRTL with the singer takingpart in two live, two-hourprogrammes. This is thefirst time RTL has tied in aday devoted to a specific ar-tist with their new albumrelease.

The station will air seventracks from the AlbertHammond -produced album

with the new single, Can'sHelp Foiling Jr Love, onheavy rotation.

Released on October 26,the LP is expected to get afurther push in France fromfrequent airings of ftMlerson both RTL and TV chan-nel TFI, which broadcast a90 -minute Iglesias special

on November 7.The campaign was set up

by Patrick Demm, directorof the CBS label, in co-operation with marketing

continues on page 3

# 1 In America

against the other companywill be heard in court laterthis month.

The BPI case is foundedon the European Court's1989 ruling that copyrightlaw in individual countriesis sovereign over EC legisla-tion on the free movementof goods.

The decision came afterEMI, on behalf of the BPI,sued a Danish company, Pa-tricia. That firm was repro-ducing Cliff Richard recor-dings in Denmark, wherethey were out of copyright,and =porting them to WestGermany, where they werestill subject to nationalcopyright restrictions.

BPI anti -piracy co-ordi-nator Tim Dabin says hebelieves this is the first timea court has been asked toconsider the implications ofthe European Court judge-ment. He argues that localcopyright law means thatanybody releasing a liverecording in the UK needsthe permission of the artistand/or the record companyto which they are contract-

rammer on page 5

CONTENTSBBC To Test

DAB On FM

MCM Announces Collins,McCartney Phone4ns 5

Talkback Bernd Rieger 7

4

Trans World Losses

Prompt Red

Dragon Rumours

SpotlightingBelgium 21.23

Radio

Services 24.26

"ICE ICE BABY"The Iceman Cometh...


MEDIA BBC ToThe BBC is to test Digital AudioBroadcasting (DAB) on the FMradio band. Trials of the Euro-pean Broadcasting Union (EBU)Eureka system at about 100 MHzwill start as soon as governmentapproval for frequency use is ob-tained, with results expected nextsumma.

However, BBC senior researchengineer Jonathan Stott stressesthat there are no plans to launchDAB on existing broadcast chan-nels. "This is part of an ongoingprogramme to investigate the per-formance of DAB terrestrially atvarious frequencies. We will pro-bably carry out tests on Band II(the FM radio band) simplybecause it's easier to get govern-ment approval - we're not likelyto interfere with anything else'

For similar reasons, the BBC'slast round of tests Were carriedout at 521 MHz, on UHF TVBand IV, from London's CrystalPalace In this range, signals wereoften affected by blocking frombuildings or landscape, which

Test DABby Paul Andrews.

would require 'gap -filler' trans-mitters fora public service. Stottspats the lower frequencies atVHF to lessen this problem,though tests will probably have tolake place outside Londonbecause of band crowding.

The BBC trials usually consistof CD -sourced music and modu-lated sounds. General reception isnot possible

With tests also being carriedout in France and Germany,definitive frequency allocationsfor DAB, both terrestrial and

satellite are expected at the 1992World Administrative Radio Con-ference (WARC 92), to be held inSeville, Spain. The satellite serviceis expected to be fixed in the1500.2500 MHz range whichwould also allow for reception oncomparatively cheap portableradios and in cars.

As well as offering higherquality stereo sound than FM,with a better frequency response(about 20 kHz to FM's 15 kHz)and less distortion, DAB also has

Roadshow Seeks Radio PartnersThe organisers of the 'SwatchEuro Roadshow' are looking forradio stations to partner twoEuropean tours next year. Dutchfirm EEC Promotions says localor national stations can join in thetravelling music shows in theirown region.

MD Willem Thijssen says par-ticipation is free, in return forpublicising and promoting theevents. "Stations get a free radioprogramme live from the show)'he says, "and we will mentionthem both on stage and in ourpress releases. We are fully equip-ped with all the facilities to pro-vide them with a superb pro-gramme that they can use inwhatever way they want!'

Costs, which Thijssen puts atover DB 50.000 (app. US$ 29.000)per show, am borne by the spon-sors. Nat year, in addition to the'Swatch Roadshow', which is alsosupported by MTV and othersponsors, the firm is providing asimilar tour for Super Channel.Both run from lime to September.

The all -day shows are centredaround a 150 square metre stage,which Thijssen says is the biggestin Europe, and an emphasis is puton live appearances, with both

local and international talent.They are, he adds, dance partieskeeping up with the latest clubsounds.

"We try lobe trendy last yearwe concentrated on hiphouse,with regular acts like Twenty 4Seven and MC King and guests in-cluding Belly Boo, LaToya Jack-son and Snap. Next time it couldbe jazz bop, because that is thenew trend coming from London!'

The itineraries for next year'stours have still to be fixed. Thi-jssen: "Radio stations or citiescan still contact us to get the showto their area. If they contact ustom, we have plenty of time to co-ordinate the coverage We wouldlike where possible to hook ontoedging celebrations, and are alsolooking at spots like holidayresorts, where we can get a bigparty going on the beaches!'

This year's Swatch Euro Road -show visited 55 cities in 11 coun-tries. Among radio stations whichtook part were Fun Radio(France), Radio I (Norway), OKRadio and Radio Xunadu (Ger-many), Uptown FM (Denmark),and 2CR and Red Dragon Radio(UK).

On FMthe advantage of requiring lesstransmitter power for the samecoverage, and is up to four timesmom spectrum efficient. I

Chalfont Definitioncononued Porn page I

and should result in opportunitiesfor advertisers,

He acknowledged that theAuthority could have raised mommoney by offering the FM net-work to a pop station, which is themost commercially viable format.And he said that the Authorityhad taken into account the factthat the majority of independentstations broadcast a pop format.

The belief that a national 'non -pop' station is viable was basedon the letters of intent to theAuthority by interested com-panies. Eight proposed a classicalformat and over 15 opted for easylistening.

Asked whether a classical sta-tion would attract enough liste-ners or advertisers, Chalfontreplied: "No one can say howlong any station will last. If theadvertising isn't there it will be introuble There's nothing we cando about that!' And he stressedthat the Authority would not pro-vide any safely net for the stationand would not waive its licencefee

The Authority will advertise theFM licence - making use of fre-quencies between 99.8 MHz and102.0 MHz - early next year. Ithopes to award the licence in thesummer and Chalfont expects thestation to be on air by the end of1991. Each applicant must make acash bid for the licence and theAuthority must accept the highestbid unless there are "exceptionalcircumstances".

The station will have to coverover 80% of the UK - the precisearea has still robe determined bythe Authority - using between15-20 transmitters which will costup to L 4 million.

The Authority will also be

advertising an AM nationallicence early next year on 1215kHz, which will have no formatrestrictions. A second AM na-tional licence - using the frequen-cy currently occupied by theBBC's Radio 1- will be advertisedlater and the Broadcasting Billstipule'es that one of the AM net-works must be talk -based. _

e Artraie AtraQueen have signed to HollywoodRem* - the newly -formed WaltDisney label - for North Americafor an advance thought to bearound US$ 10 million. Holly-wood is also bettered to have paidUSS 1 million as compensation toCapitol Records for the loss of theband's back catalogue which willnow be remastered and re -issuedwith the addition of previouslyunreleased tracks. Queen have re-signed to EMI for Europe and therest of the world and will be

releasing their 17th album, Innu-endo, in January.

* * *Some 400 people attended theWhitney Houston album play-back in Munich last week, hostedby Monti Loeflow, president

BMG Ariola/cochairman BMGMusic Arista president CliveDavis presented the full album todelegates. Key radio programmerspresent included: RTUs Moniquere Martin (France); Capital's Ri-chard Pork (UK); TROMs FerryMoat (Holland); Radio Ham-burg's Michael Mime, NDR'sLute Ackermann, BRe's JimSampson (Germany); and RadioOne's Bjorn Feerlund (Norway).

* * *Tom Hunter, VP wont Wog...-ming at MTV US since early 1987,will more up to a new interna-tional post later this week. He willsucceed Ire Nealam, who left inSeptember for the Children's

-.revision Workshops* * *

The Radio Cont. network inHanders is considering launchingan appeal against the Flemishgovernment's new 'anti -network'law (M&M November 3). Head ofmusic Danny de Bruen says thestafion b "talking to three of Bel-

gium's best lawyers about the

matter". He adds that they atealso looking at whether the lawconflicts with European legisla-tio.

* * *Dallas -baud Saltlike Mask Nei.work (SMN) has confirmed plansto launch at kart one format inEurope by the end of the year,with more to follow. after suc-cessful tests of six services on thePanannal satellite (M&M Sep-tember 22). Aceording to SMNLondon rep Bob Kennedy, themost likely formats for launch areeither '7Rock' (NW rock/metal)or 'The Heat' (CHM. Stations inSpain, Italy and the UK, whichtook pan in the tests, arc in-terested in taking them.

edited by M../ Bakker

MCM Announces Collins,McCartney Phone -Ins

by Howard Shannon

London -based syndicator MCMNetworking is offering live, Pan -European phone-ins with PaulMcCartney and Phil Collins, to beaired later this month. Theyfollow the successful launch ofthe scheme with INXS in mid -September (M&M September 22).

Collins will field questionsfrom telephone callers on Novem-ber 15 and McCartney on Novem-ber 28.

Stations confirmed for one orboth of the 21.00 CET hour-longbroadcasts include UK privatesYRN, Clyde, Metro, Piccadilly,Trent, Mercies and Forth, the SERnetwork in Spain, Radio City inFinland, NRK Norway, Italy'sRate 105, OP 101 Zagreb inYugoslavia and Czechoslovakianstate radio.

The programmes will includematerial from the respective ar-tists' live albums, both releasedNovember 5. "We are programm-ing seven tracks over 22 minutes!'says MCM European directorDoug Adamson.

"Them will also be three two -minute advertising breaks. We a-

peet to take two callers betweeneach break. A 'music montagewill fill advertising breaks fornon-commercial stations!'

Adamson expects to take alleast one caller from each country."These will be winners of com-petitions run by the stations

themselves' Questions will be

notified in advanceTalking of the INXS program-

me aired September 21, Adamsonsays: "It was designed to test thesystem. In this respect, we learnedit is possible. We charged stationspro -rata for our distributioncosts. Them was no money in itfor us:'

Adamson declines to say whatfuture subscription charges willbe, but says there are plans tomake the interactive programme amonthly or fortnightly event.

The interactive programme usesthe Intelsat and Astra satellites.Stations link -up to the satellitefeed 90 minutes prior to the show.Callers come through on conven-tional telephone lines. "This isour weakest link;' says Adamson.

Iglesias Promotioncontinued from pagedirector Virginia Auclair andPascal Negre, head of promotionfor the CBS label. It was co-ordinated at RTL by programmedirector Monique le Mattis.

"It just goes to show what wecan do when an artist is fully co-operative' says Decam. "And itproves to our media partner thatwe can work together in the samedirection!' RTL will further bene-fit in January when its logo is seenin an Iglesias multi -channel TVadvertising campaign.

However, the station was notable to offer listeners the chanceto win a copy of Starry Night."We would rather have peoplebuy the album;' says Decam.

TFI had the singer on its prime -time 'Sacree Soiree', a show thatregularly attracts audiences ofover 12 million. Decam has alsonegotiated a four -page cover

feature in leading French TVlistings magazine, Tele 7 lours.

Meanwhile, CBS Internationalhas secured a host of top -ratingEuropean TV programmes andmagazine features on Iglesias run-ning throughout November. _

EC Copyright Rulingcommued from par Ied, before that product can beput on the market. No BPImember has granted such per-mission, he states.

Dabin adds that theoriginating labels which mostconcern the BPI are aware ofthe contentious nature of theiractivities. They are, he says,deliberately vague when deal-ing with distributors and inidentifying the product's ori-gins.

Dabin cites compact dimson which mechanical royaltiesappear to have been paid inFrance, mastered in Austria,pressed in Germany, andduplicated on a label whoseregistered office is in Luxem-bourg.

These labels have represen-tatives visiting UK distribu-tors, some of whom are un-sure of their rights in thesecases. Dabin adds: "I have tosay, though, that somedistributors and retailers havebeen very vigilant, and it wastheir phone calls which firstalerted us to this problem!' LI

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UB40 No. I InOne year after UB40's songKingston Town topped the UKsingles chart, the track has nowreached the no. I spot in France.

Virgin France released the LPin October 89 and the single inJanuary 1990. It entered the

French singles chart at the end ofthe summer and became no. 1 inmid -October.

Marc Marechal, head of pro-motion at Virgin, explains: "Younever know what makes a song ahiL All I know is that we never

France, Finallystopped working on it, buildingground, and that obviouslyaught the public interest at somepoint!'

Marechal adds that radio sta-tions were slow to pick up thesong: "When we serviced thetrack to radio stations very fewliked it, except maybe NRI. Butwe decided to continue pluggingthe song and looked at ways to getit heard by the public And, even-tually, it took ofT!'

'Y I V A

MUSIC

MEDIA

4 MUSIC MEDIA November 10, WM HUM MEDIA November I0. r9WAmericanRadioHistory.Com

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b- gium, luxembourg: vthe nethe

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usic (publishers) ltdmusic cataloguecongratulations

elgiumgin b

raf usic pu

it ousikes eky: edizioni musi

ia, finland, icelandspain, portugal

on october 23rd 1989 "another dayfrom "...bu

since that time virgin records in th- Iwell over 4 million cd's, cassettes and records fe. k ing phil collins

congratulations and thanks from everyone at virgin recordsto phil collins and hit and run

o shing nv / sanublishing by

musiquegermany

eterias epeirgin dischi

./Le2in music abn espana sa

t 1 first sill e

sly" as releasedd eire have sold

Virgin Music Group Ltd I

SUBSCRIPTION CARDPlease enter my Moue 8, Media Subscription.

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Subscription Rates I year years' Please enter my Subscription:Benelux DR 397, - 675.- 1] Immediately (Total amount enclosed)Germany ON 399; 678,- Invoice me Austria OS 2800: 4760.- Charge my creducard as follows:SwIrserland sir 337: 573,- 0 American ExpressUK UKC I35. - 230, 0 Master CardlEurecard (Access)France FF 1395: 2372; El DinerstlubRest of Europe US$ 249: 423,- El 008USA/Canada/Middle East US, 270: 459:Other countries U55 288. Card expires.

t two year sulaserbers get 15, clkscounE Issues woll not be sent until paymenE receive.please allow 3 weeks for handling An FMR,11111boardpublicarnn

private radio broadcasters inGermany.

Q: What are the main goals of theVPRT?A: We have six major objectives:I. To provide a strong, unifiedlobbying force. Now that all ofour radio and television memberstations are unified into one

will have more ofa voice in influencing media lawand regulations.2. To establish media laws that aremore favourable to private radiobroadcasters in Germany, especi-ally in eastern Germany where thestates are just now being esta-blished.3. To tackle the European [Com-mission] question. The Germanradio position in the EC is not as

tent,

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lions. As a unified force the newVPRT will be more effective inserving our members in these

5. To establish a service at thestate association level and to helpin the formation of regional radionetworks.6. To provide our members andtheir employees with educationalseminars and programme. Pri-vate broadcasting is still so youngin Germany, and our members arein need of consultation andadvice.

Q: How does the merger benefitthe No former organisations,BLS and BPRT? What kind ofconcessions were made?A: Both associations' boards ofdirectors were given the samenumber of seats, so neither sidelost anything. And that was im-portant. We spent more than halfa year having very complicateddiscussions trying to workeverything out. The main difficul-ty in the compromise was ensur-ing no one lost anything.

Q: How strong is your member-ship?At We have approximately 120members, including the nationalprivate broadcasting organisa-tions SAT 1, RTL Plus, Pro 7 and

yutpu3r Ja tv xr arc m govt.] ninonlobbyist, In fact, ALPHA wantsto become a member of VPRT. Sothe primary difference between usis that ALPHA serves broad-casters' commercial marketing,advertising and programming in -!mats, and we are lobbyists foreconomic, wage and employeeproblems.

Q: Onewas that it was too broad -based toserve the needs of individual radiobroadcasters. Do you think thiswill he a problem now with theformation of VPRT, and, if so,how do you plan to overcome it?A: No, it is not a problem.Because we have merged together,

we are now better equipped todeal with the problems of all ofour members. BKS had only threepeople to deal with problems,VPRT has seven. And because weare divided into three separateareas of service - radio, televisionand telecommunications - withone person heading each, we cannow better address broadcasters'needs.

(), With the German broadcastingregulatory system as complicatedas it is how do you plan to serveyour members' individual needs?A: We have contact with the rele-vant government officials in eachof the regions, and [we intend] tolobby for similar broadcastingrules and regulations in each ofthose II regions. Our overall goalis to establish a uniformity oflaws.

This becomes especially impor-tant in terms of the changes goingon in the EC, because the EC isalso trying to restrict broad-casting.

dia Lawsthat is on the horimn forsan private radio broad.rs?

he biggest problems, mpeci-for the smaller stations, arecial ones. While stations attatewide level reach a break-point after a year or two,small stations have to go

r 10 years before they make at.

r that reason, VPRT is in-ed in establishing media net-s. We want to change the cur -media laws so that theseirks can be put into place,o that smaller stations, withthan 100.000 listeners, can

ash a good financial base

Has the reunification of Ger-many posed any special problemsto your organisation or to broad.casters in general?

A: No. The basic question is whenthe media laws in eastern Ger-many will be established. Afterthe election in December thestates will be founded, and afterthat we have to act very quickly to[help influence the establishmentofl media laws in the East.

It's important to note also thatmost of the people in the eastempan of Germany have been listen-ing to Western stations. And thatis where we have our big chance.

There will be major changes forprivate broadcasters as a result ofthe reunification of Germany.And broadcasters will need a

strong, unified voice to representthem when all of these regulatorychanges take place, ensuring theirbest interests are being served.And that's where VPRT comes in.

Rigor is chief executivdirector of the radio sector ofVPRT (Verband Privater Rund-funk and Telekommunikation).He is one of three directors whohead the new organisation,which W the result of a mergerbetween the former BKS (Bun-desverband ICabd and Satellit)and the former BPRT (Bundes-verband Privater Rundfunk andTelekommunikation). The mer-ger was ratified by the two orga-isations' new, combined board

of directors in Munich on Gcto-bar B. In addition to Risser, theother VPRT directors are: Guen-ther Lass, &MOS, m4c101wdirector, television sector; andUrsula Adult, director of sales,engineering and telecommuni-cations.

MUSIC

MEDIA

MUSIC MEDIA - NoOenter 10. 1990AmericanRadioHistory.Com

In order so process order we mustreceive your business classification. Passeindicate your prhnary industry (unction inthe correct box. Thank you.

0 Radio station0 TV station0 Record company/purchaser0 Video company/purchaser0 Retailer reervideo0 Whoksaler recivideo0 MerchandiserEl Artist/manager/agent0 Music Publisher0 Marketing CompanyED Pro -Audio0 Studio Others (pis specify)

PAR AVIONBY AIRMAIL

Music & MediaP.O. Box 90271006 AA AmsterdamThe Netherlands

y: edizioni mussia, finland, iceland

spain, portugal

irgin iscin music abn espana sa

on october 23rd 1989 "another dayfrom "...bu ed

since that time virgin records in th soldwell over 4 million cd's, cassettes and records fe collins

congratulations and thanks from everyone at virgin recordsto phil collins and hit and run

Virgin Music Group Ltd

TALKBACK

VPRT - Lobbying For Favourable Media LawsBernd Rieger, chief

executive director of theradio sector of Ger-

many's VPRT (VerbandPrivater Rundfunk and

Telekommunikation) talksto Sydney Ann Prescott.

(It Why did the BKS (Minders-verband Kabel cod Salelliti mergewith its former rival, the BPRT(Bundesverband Printer Rood -funk and Telekommunikation) toform the new VPRT?A: To create a stronger, moreunified voice which will help bet-ter serve our members. Now, in-stead of competing with eachother we can focus all of ourenergies on serving the needs ofprivate radio broadcasters inGermany.

Qr What are the main goals of theVPRT?A: We have six major objectives:I. To provide a strong, unifiedlobbying force Now that all ofour radio and television memberstations are unified into one

ofa voice in influencing media lawand regulations.2. lb establish media laws that aremore favourable to private radiobroadcasters in Germany, especi-ally in eastern Germany where thestates are just now being esta-blished.

3. lb tackle the European [Com-mission] question. The Germanradio position in the EC is not as

MI

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MUSIC A MEDIA - rierrembar la, Ma

strong as the positions held byother countries because of Ger-man media law and several mediaproblems that are unique to Ger-many. There is no single federalregulatory body in Germany; in-stead, it is divided up into IIseparate states. So Germany as awhole isn't really represented inthe EC. We are also hoping toform a European Association ofBroadcasters within the next twoyears.

4. To provide our members withmom concentrated service in theseparate areas of radio, televisionand technical telecommunica-

dons. Asa unified force, the newVPRT will be more effective inserving our members in theseareas.

5. To establish a service at theslate association level and to helpin the formation of regional radionetworks.6. To provide our members andtheir employees with educationalseminars and programmes. Pri-vate broadcasting is still so youngin Germany, and our members arein need of consultation andadvice.

Q: How does the merger benefitthe two former organisations,BKS and BPRT? What kind ofconcessions were made?At Both associations' boards ofdirectors were given the samenumber of seats, so neither sidelost anything. And that was im-portant. We spent mom than halfa year having very complicateddiscussions trying to workeverything out. The main difficul-ty in the compromise was ensur-ing no one lost anything.

Q: How strong is your member-ship?

A: We have approximately 120members, including the nationalprivate broadcasting organisa-tions SAT I, RTL Plus, Pro 7 and

TELE 5. We also represent several

statewide private broadcasterssuch as Antenne Bayern, FFH,Radio RPR and 100,6.

.1): Do you think there will be anysort of rivalry between she

recently established ALPHA(Arbeitnemeinschaf I Landeswei-ter Privater Hoerfunk Anhieter)and your organisation?A: I don't think that ALPHA willbe a competitor to us as ap

association because they are notan association, they are an infor-mal network. The main goal ofALPHA is to bring statewideradio stations together to promotecommercial interests, whereas ourpurpose is to serve as governmentlobbyists. In fact, ALPHA wantsto become a member of VPRT. Sothe primary difference between usis that ALPHA serves broad-casters' commercial marketing,advertising and programming in-terests, and we are lobbyists foreconomic wage and employeeproblems.

Q: One of the criticisms of BKSwas that it was too broad -based toserve the needs of individual radiobroadcasters. Do you think thiswill be a problem ems with theformation of VPRT, and, if so,how do you plan to overcome it?A: No, it is not a problem.Because we have merged together,

we are now better equipped todeal with the problems of all ofour members. BKS had only threepeople to deal with problems,VPRT has seven. And became weare divided into three separateareas of service - radio, televisionand telecommunications - withone person heading each, we cannow better address broadcasters'needs

With the German broadcastingregulatory system as complicatedas it is how do you plan to serveyour members' individual needs?A: We have contact with the rele-vant govemment officials in eachof the regions, and [we intend] tolobby for similar broadcastingrules and regulations in each ofthose tl regions. Our overall goalis to establish a uniformity oflaws.

This becomes especially impor-tant in terms of the changes goingon M the EC, because the EC isalso trying to restrict broad-casting.

Q. What is on the hone. forGerman private radio broad-casters?

A: The biggest problems, especi-ally for the smaller stations, arefinancial ones. While stations atthe statewide level reach a break-even point after a year or two,many small stations have to gofive or 10 years before they make aprofit.

For that reason, VPRT is in-terested in establishing media net-works. We want to change the cur-rent media laws so that thesenetworks can be put into place,and so that smaller stations, withfewer than 109.000 listeners, canestablish a good financial base

Q: Has the reunification of Ger-many posed any special problemsto your organisation or to broad-casters in general?

A: Na The basic question is whenthe media laws in eastern Ger-many will be established. Afterthe election in December thestates will be founded, and afterthat we have to act very quickly to[help influence the establishmentof] media laws hi the East.

It's important to note also thatmost of the people in the easternpart of Germany have been listen-ing to Western stations. And thatis where we hare our big chance

There will be major changes forprivate broadcasters as a result ofthe reunification of Germany.And broadcasters will need astrong, unified voice to representthem when all of these regulatorychanges take place, ensuring theirbest interests are being served.And that's where VPRT comes in.

Bernd Rieger is chief executivedirector of the radio sector ofVPRT (Verband Privater Rund-funk and Telekommunikation).He is one of three directors whohead the new organisation.hich is the result of a merger

between the former BKS (Bun-desverband Rabe! und &MIR)and the former BeRT (Bundes-verband Privater Rundfunk andTelekommunikation). The mer-ger was ratified by the two orga-nisations' new, combined boardof directors in Munich on Octo-ber 8. In addition to Riegel-, theother VPRT directors arc Guen-ther lass, deputy eauthcdirector, television sector, andUrsula Adds, director of sales,engineering and telecommuni-cation.

MUSIC

MEDIA


UK & IRELANDTrans World Losses PromptRed Dragon RumoursTrans World Communications'pre-tax loss of £ 1.16 million forthe first six months of this yearhas resulted in job losses at Pic-cadilly Radio and growing specu-lation that Red Dragon Radio willbe sold by the end of the year.

Owen Oyston, Trans World'sCEO has announced a "rigorouscost-cutting programme" andplans for "significant asset dis-posals" to reduce the company'sf 9 million debt - caused mainlyby the acquisition of PiccadillyRadio last year -and the high levelof UK interest rates.

Piccadilly Radio has announc-ed 15 redundancies - mound 20%of its work force - across the pro-gramming, production and engi-neering departments. This will

almost certainly mean a cut in thestation's specialist and documen-tary programmes. But the recentlyexpanded local sales team hasbeen left intact.

Mans World says that the cutsare directly related to Picca-dilly's fmancial performance andthat other stations in the groupwill not be affected.

Red Dragon in Cardiff is beingtipped by city analysts as the"significant asset" that TransWorld is likely to sell by the end ofthis year. The station is making anoperating profit of over £ I mil-lion and is valued at between £ 8-9million.

by Hugh Fielder

There is speculation that RedDragon MD Neil Jones may try tolead a management buy-out al-though he refuses to commentand Trans World deputy MDJulian Allitt will not confirm ordeny the rumours. A number ofother radio companies would alsobe interested in acquiring RedDragon including the GWRGroup and Midlands Radio.

Meanwhile, Piccadilly Radiohas carried out some fine-tuningon its FM and AM services, thefirst changes since the arrival ofprogramme controller Mark Sto-ry from Ireland's Century Radio.

The Piccadilly 1152 AM servicehas been renamed Piccadilly Goldto reflect the station's oldiespolicy. And the Key 103 FM ser-vice is becoming more music bas-ed with Tim Grundy returning tothe station to present the drive -time show and Mike Sweeney get-ting a new 20.00-22.00 show aim-ed at a teen audience.

Trans World has recently laun-ched three other AM services -

Magic 828 in West Yorkshire (splitfrom Radio Aire), Touch AM inSouth Wales (Red Dragon) andRed Rose Gold in Lancashire.Owen Oyston says, "Early inroca-dons are that the launches are at -Muting significant audience'

But the total launch costs of£ 262.000 have been written off .an exceptional item in the latest

Authority To ConsiderCommittee RevivalThe Radio Authority will con-sider reviving the Radio Con-sultative Committee which expireswhen the Authority takes overfrom the Independent Broad-casting Authority (IBA) fromJanuary 1 1991.

After the final meeting of thecommittee last month the Autho-rity's director of programmingPaul Brown said that althoughthere was no provision for a

similar body under the RadioAuthority, "a desire has been ex-pressed that some sort of forumbe maintained, probably on anannual basis!'

The Radio Consultative Corn -

mitt., which met three or fourtimes a year, has been a valuablechance for station MDs to meetIBA officials on an informal basiswith no agenda.

The Authority is also asking allstations to provide a draft promiseof performance when they con-vert their misting 113A franchisesinto Radio Authority licences.The new licence will extend the ex-isting franchise by three years oruntil December 31 1996, which-ever comes sooner.

In addition, stations will beresponsible for their own trans-mission facilities instead of ren-ting them from the 113A. E

results together with £ 157.1300 forthe abortive merger talks withYorkshire Radio Network. In ad-dition, Trans World lost 250.000on the Radio Radio sustainingservice which was closed downlast month. Outside radio, TransWorld is also having to wake pro-vision for an anticipated annualloss for the Miss World competi-tion of over £ 1.2 million. 0

Nova BackAs Pirate

by Paul Easton

Satellite station Radio Nova isback on the airwaves nearly twoyears after dosing down forfinancial reasons.

Ceiling itself Pirate RadioNova, despite the fact that it's alegal operation, the station is

broadcasting a classic hits formatfrom 07.00-19.00 daily via anaudio sub -carrier of WHSTV'sLifestyle channel on the Astrasatellite.

Revenue will come from the sta-tion's own direct mail-orderoperation. Corporate sales direc-tor Vincent Monsey says Nova isbuying discounted end -of -line ordiscounted stock such as hi-fiequipment, TVs, watches, toys etcwhich is being offered to listenersat bargain prices.

"Listeners will be able to orderwith their credit cards and thegoods will be dispatched to themthe following day by Securicoll'says Mousey. But he stresses thatcustomers' rights will be pro-tected. "We are not a here -today -gone -tomorrow outfit. We, buyand hold the stock ourselves andeverything offered by Radio Novais sold with the usual manufac-turer's guarantee or a money -backoffer:'

Originally one of Dublin's"super pirates", Nova moved tothe UK to launch its satellite ser-vice in May 1988. Before it wentoff the air in January 1989 the sta-don's night-time programmingwas offered to other stations as asustaining service although its on-ly UK client was NorthSound inAberdeen. The night-time pro-gramming is called Club Musicwhich provides continuous dancemusic to clubs and pubs. 0

Council RejectsBPI AppealThe Press Council has rejected theBritish Phonographic Industry's(BPI) complaint against con-sumer magazine Which? over anarticle in January headlined"Compact disc rip-off".

The BPI complained that thearticle was was inaccurate,misleading and failed to reflectthe true cost of producing CDswhile making unsubstantiatedallegations of improper commer-cial conduct by record companies.

The Which? article had con-cluded: "The record companies'case doesn't hold water. There isno reason why CDs should cost somuch'.'

But the Press Council says thereis a fundamental difference ofboth opinion and interest betweenthe record industry and Which?.It is satisfied that there were nomajor inaccuracies in the articleand that the term "rip-off" in theheadline was not alleging im-

proper conduct.

Choice ApprovalSouth London's Choice FM has hadits request for an increase intransmitter power approved. Choicehad complained that its signal couldnot be received in many parts of itsmain coverage area

Wyvern's BRMB NightsRadio WGurn in Worcester is takingBirmingham's BRMILFM/XTRAAM overnight programming. Wy-em had previously carried RadioRadio's sustaining service until itclosed down last month.

Jersey's FM ApproachJersey in the Channel Islands, of-ficially outside UK law, plans toadopt the UK's Broadcasting Billwith a view to establishing a localcommercial FM station. But theisland's parliament has been oppos-ed to commercial radio in the pastand will want to vet any applicationsto the Radio Authority. In additionto the BBC's Radio Jersey servicetwo French stations - Contact 94from Lessay, Normandy, ad Force7 in St Maio - are broadcastingEnglish-laguage programmes into

the island and have financialbackers and saes representatives inTerse,

Orwell & Saxon ChangesSuffolk stations Radio Orwell InIpswich and Saxon Radio in Bury StEdmunds have changed their pro -graying schedules, introducing anew "Classic Hits" Mgline andjingles package The changes bringthe stations closer to RadioBroacIland in Norwich which tookover Suffolk Group Radio earlierthis year.

R M A N Y

Bavarian Survey Reveals New Programming Methodsby Paul Andrews

Bavarian radio stations are in-creasingly aligning themselves toUS -style formats, according to arecently published survey of pro-gramming and targetting methodsamong both public and privatestations.

Over a quarter of the 46 sta-tions questioned by Nurembergresearch firm Puls said they defin-ed their sound in format terms,while two-thirds identified with aformat to some extent. One thirdof the 46 identified their formatas AC, and another 15% calledthemselves CHR stations. How-ever, 30% rejected any compa-rison with the format system.

"We were a little surprised byhow many mentioned US for-mats:' says Puls marketing direc-tor Irid Kapolke. "Some time agopeople didn't talk about them atall - it was a diversion in the Ger-man market - but they havechanged during the past year.

"More programmers are going

to the US now and orientatingthemselves to the experience ofthat market, and are then adap-ting the format to the audiencehere. That part they still have todo more by instinct, though,because they don't yet have thefeedback from listeners aboutwhat is 'German AC', for exam-ple'

Pals hopes to. fill this gapfollowing its recent introductionof playlist callout research in Ger-many (M&M October 27).

The study, conducted in assedation with the newsletter Kabeland Satellit, also questioned pro-grammers on what music theyplay and how playfists were decid-ed. Pop was the most played styleof music on Bavarian radio, with33% of airtime, followed by Ger-man schlager with 20%, and thenrock (10%), oldies (6%), funk(5.7o) and country (4%).

German -language titles ac-

count for at least a third of music

Scholl -Latour PredictsMore Frequency DisputesThe increase in the number ofprivate outlets in what was EastGermany will lead to disputeswith public broadcasters over fre-quency allocations, according toPeter Scholl -Latour, president ofthe newly -formed private radiolobby group Verband PrivetRundfunk Telecommunication(VPRT).

Scholl -Latour says disputeshave already arisen over who willget former military frequenciesand adds that an amicable solu-tion is pressing because privateradio is expected to be formallyratified "very soon now".

Fears of protracted frequencydisputes are based on the ex-perience of private radio over thepast decade in what used to beWest Germany. Then public radiolaid claim to new frequencies asthey became available, disputedand slowed down allocation deci-dons in favour of privates andlobbied against the growth ofcommercial rivals.

"This monopoly must not beallowed to grow again:' warnsScholl -Latour, though he stressesthat he does not regard publicradio "as an enemy".

He adds: "As public radio is be-ing forced to adopt commercialmarketing and programmingpractices, 1 expect to see the daywhen the dividing line betweenthe two is so fine that Germanbroadcasting authorities abolishpublic radio altogether"

The eastern German town ofRostok is already benefiting froma relay transmitter from RadioHamburg. "I foresee many pri-vates deciding to establish them-selves in bordering territories,while offering local news!' Scholl -Latour describes the market as a"vacuum" waiting to be filled.

However, he expects privateradio in eastern Germany to beginwith five majors, each covering aseparate state. The poor economicsituation is likely to make smallerstations unviable

The VPRT was formed onOctober 15 when rival tradeassociations BKS and BPRT, ofwhich Scholl -Latour was presi-dent, merged. A third organisa-tion, the month -old ALPHA,which represents nine of the coun-try's largest commercial stations,is likely also to merge, furtheruniting the industry.

on some 55% of stations. Mostplayed German artists are Mat-thias Reim, Herbert Groenemeyer,Nicki and Reinhard Fendrich.Local volksmusik also scoredhighly, with over half the stationssurveyed playing it.

Some 37% of respondents,concentrated among the CHR-formatted stations, operate rela-

tively strict playlists, ranging insize from 10 to 200 titles.

Three main methods of cod-pilation were identified: personaltaste, used by over a third of pro-

gramme's; comparison withpreset criteria, based on format,used by about a fifth of stations;and external factors such as cur-rency, chart performance andother airplay, again employed byabout a fifth.

Most stations (61%) use a com-puter -based programming systemsuch as Selector, which was themost popular commercial systemmentioned, followed by MusicScan and Funky, although 28%of these claimed to have their ownsystem. 0

East European Panels FailTo Attract BID DelegatesDespite a record attendance atthis year's Berlin IndependenceDays (BID) conference, held onOctober 23-25, organiser Wolf-gang Doebeling says that onlyabout 30 people participated ineach of the six panels whichfocused on eastern Europe.

Doebeling, "It was depressingto see only 30 people attendingpanels where people from easterncountries were speaking. Thethinking on the floor was 'whytalk to these countries, they don'thave any money'. The industryseems happy to sit and wait fortwo or three years before con-sidering deals!'

However, he 99.),S that thosepanellise who ventured west toBenin, including three bus loadsfrom Moscow, did leave satisfied."They seemed to learn a lot aboutpublishing and distribution. Par-ticularly successful were thebuilding-block discussions onhow to put a label together. Butthey did look a little bewilderedwhen the conference talked aboutcrossing the Atlantic They didn'thave a clue'

Other topics discussed duringthe east European panels includedtouring, distribution, licensing,promotion and marketing.

Doebeling says that the othertwo conference panels were moresuccessful, due to a stronger funelement. They were tided 'Why IsAll German Music Crap?' and'Wake Up Britain, You're Dead'.

The official attendance at theconference was a record 2.320delegates representing 764 com-panies from 26 countries.

More than 40 European radio

stations filed live and tapedreports. They included Swedishand Finnish national radio, SEAin Spain, the UK's BBC Radio 5and private Red Dragon Radio inCardiff, plus state broadcastersfrom Poland, Czechoslovakia andan Estonia -based regional. 0

EROSRAMI1110111

INOGNISENSO

EUROPEAN TOUR 1990

-----:°Tg-----DOUNIUNO WESTFALENHALLF

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GENOVA PALASPORT29.11.90

ROMA PALAFUS

MUSIC

MEDIA

MUSIC A MEDIA November 10, MO MUSIC 8. MEDIA -November 10, 1990 9AmericanRadioHistory.Com

DIAMOND AWARDSfestival

VRIJDAG

16 NOVEMBER

KYLIE MINOGUEKIM WILDEMAXI PRIESTDURAN DURANTOTO CUTUGNOGRAY & BARBELIVIENADAMSKIHUMAN LEAGUECHARLES D. LEWISHELEN SHAPIROJIMMY SOMERVILLEBENNY B.TIFFANY

Antwerp -Belgium

November 14-17

ZATERDAG

17 NOVEMBER

LON DO \ \ISOUL II

MATTHIV, RI I MCLC)USEAL,

MILLI VANILLIDE KREUNERS

JOELLE URSULLBOMBALURINA

TECHNOTRONICROCH VOISINE

HOLLY JOHNSONLORCA

DAVID HASSELHOFI

TV EVENT OF THE YEAR

SNEP Tips Dramatic Drop

In Music Industry Growthby Emmanuel Legrand

After two years of rapid expan-sion, the French music industry isnow experiencing a slowdown ingrowth. Trade organisation SNEPpredicts that total growth in 1990will be below 10%, a dramatic fallfrom the 35% sales increase

registered last year.SNEP reports an 8.4% rise dur-

ing the first nine months of thisyear. While CD sales continue togrow at a good rate (316o), cas-sette sales were stable and singleand LP sales continued todecrease.

Meanwhile the percentage ofsales for international productversus national have reversed. In1989, sales of national productwere higher than those for interna-tional (46.45% against 41.68%),but this year the situation is theopposite (45.8% against 43%).

September proved to be a par-ticularly poor month in terms of

sales, with only a 4,610 increase.However, SNEP says it was "bet-ter than was expected" by someanalysts. And, for the first timethe turnover resulting from CDsales accounted for more than60% of total turnover during themonth. If cassette sales are added,the two formats represented 90%of industry turnover in Septem-ber.

SNEP statistical analyst Jean -Yves Mirsky. "The figures forSeptember are representative ofthe market trend since the beginn-ing of the year, with a decrease forall vinyl formats and a growth incassette and CD sales. On thesingles market, no sign of reco-very has been witnessed. It is clearthat there is now an urgent need tolook fora new format, as the CD -single still does not appear to bean adequate substitute!' id

French Industry FiguresFirst nine months of

Sales lo Clangs Unitslets million) Intoner (million)

1990s Change

3aoSept

275.21989

-19.9 196

1989

-221

Cassette155.8

WS 2-53.3

27

5

ASA

-521L 4 2

CDVideo

1938.8

61.2

4 31.1

x)9034.2

0rx344NA

TOTAL 3425 4 a4

BMG Opens Quebec SubsidiaryBMG Canada, in collaborationwith BMG France and BMG In-ternational, has announced theopening of BMG Musique Que-bec, a subsidiary company whichwill focus on French-speakingacts and will be distributed by

independent Select.HMG Musique Quebec will be

run by respected Quebec indieproducer Ian Tremblay, who hasworked in the past with French ar-tists such as Patricia Kass and LosRita Mitsouko.

The company will have twogoals; to sign and develop localacts in Quebec and abroad, and todevelop in Quebec French actsfrom the BMG France catalogueIt has already announced that itwill market and promote BMG

France acts Patrick Bruel, In-dochine and Zouk Machine.

Bernard Carbone, BMGFran. president "This asso-

ciation between a multinationalcompany and an independent hasnever been tried before, but I amconvinced that it is the key to thesuccess. It proves that BMG tt notafraid to invest in local marketsand BMG France will assist thenew company by all possiblemans!'

Don Kollar, BMG Canada MDadds: "We are very excited aboutthis joint contribution to Frenchculture worldwide This companywill develop a strong French rosterand promote artists from Quebecinternationally'

Mylene Farmer ScoresGerman Radio SuccessRadio stations have played a ma-jor role in launching MyleneFanner in Germany, according toMarie -Agnes Beau, internationalpromotion manager of PolydorFrance

After her LP Sans Contref aeonsold more than one million unitsin France, Beau says Fanner con-centrated on the internationalmarket, especially Germanywhere it has sold 30.000 copies.

Beau: "There was an importantmarketing campaign in Germanyand we realised that radio stationswould play an important role in

the LP's success. When it was

released in France two years ago,German radio programmers cameto me in Paris and asked for therecord, and played it even thoughit wasn't out in Germany.

"As a result, when the albumwas released in Germany, Fanner

was already known by program-mers, to a point where the newsingle Douce, was tumed down bysome stations because they playedit two years ago!'

Due to the German success,Beau says Farmer's new LP willhave en international release 0

Hachette Wins ApprovalFor La Cinq TakeoverFrance's broadcasting authority,the CSA, has given publisherHachette the go-ahead to takeover the flagging private TV chan-nel La Cinq. The move follows theretreat of the former operator,press mogul Robert Hersant, whohas reduced his shareholding inthe channel from 25% to 10%.

With 25% of the shares,

Hachette president Jean -Luclagardere, the new operator ofthe channel, is expected to imple-ment drastic changes to the

channel's structure and program-ming.

Meanwhile, Sylvio Berlusconiretains his 25% stake, but willhave little input in day-to-dayoperations.

The new board of La Cinq willinclude six representatives fromHachette, including the new presi-dent of the channel, Yves

Sabouret, and Jacques Lehn, VPof Hachette. There will be threerepresentatives from Berlusconi'scompany Fininvest, one from theHersant group (Hersant himself)and two bank representative,

The CSA has revealed thatHachette has committed itself torenouncing "all participation inthe capital of radio stations otherthan Europe I", which it owns.Designed by the CSA to preventHachette from being in a "domi-nant position", the commitmentwill not affect Europe 2, whichworks as a programme distribu-tion company with a signal trans-mitted from Paris to local stationswho subscribe to the programme

However, it will force Lagar-

dare's group to sell its 10% stakein Hit FM, plus shares in local sta-nom which Lagardere controlsvia his local daily papers.

Hachette's takeover of La Cinqhas been strongly criticised by

communications minister Cathe-rine Tasca, who had urged theCSA to reallocate the frequenciesowned by the channel. Amongthose who had hoped to benefitfrom her proposal were culturalchannel La Sept and music chan-nel MCM-Euromusique.

Following the CSA's decision togive the go-ahead to the Hachettetakeover, Euromusique presidentAlain Guiraud issued a statementwhich said that if the channel wasnot allocated a Paris frequency,which would enable it to reach apotential audience of 12 million,it would be forced to close down.

Eummusique is currently broad-cast on the TDFI satellite and inthe south of France by Tele MonteCarlo, and in cities like Lyon andToulouse Its shareholders includeCBS, PolyGram, NR.1 and cableoperators. CBS president Henride Bodinat has echoed the needfor a frequency in Paris, saying,"We don't want to go on losingFir 25 million a year".

To contactMusic & Media

Te1,31 20 669 1961Fast 31 20 669 1951

(editorial)31 20 669 1931 (sales)

MUSIC

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MUSIC A MEDIA - November 10. 1990AmericanRadioHistory.Com

MEDI A Radio Italia Solo Scores Promotion FirstIn what is believed to be the firstcampaign of its kind, Radio ItaliaSolo Musica Italiana recentlyenlisted the help of 60 shops inMilan for a promotional exercisespotlighting national talent.

Station spokesman FillipoBroglie explains: "Every shopdisplayed product by local acts intheir window and played theirmusic The whole area wastransformed into an exhibition ofItalian music and our listeners,who could win station T-shirtsand stickers, were invited to judgethe best window display?'

The station, which only airs na-tional music, worked with bothmajor and independent recordcompanies for the event. Sandor

by Day, Stansfield

Mallasz, radio promotions mana-ger at Wamer Music Italy: "Thiswas a very special initiative I

don't remember anything like itbefore The popularity of locallyproduced music is growing quick-ly and the involvement of RadioItalia Solo Musics Italian helps alot!'

Warner Music artists featuredincluded Ron, Ligabue andMassimo Priviero.

The campaign was followed bya party on October 28 for artists,musicians, record company per-sonnel and journalists. ArtisteMarco Masini, Pierangelo Der -tofu, Franco Fasano, Lijau, Lip-stick, Enrico Ruggeri and Edo-ardo Bennato were all present.

New RTLAim To BoRTL 102.5 Hit Radio has appoint-ed new executive staff who aim toboost the station's profile as a na-tional broadcaster and have an-nounced publicity campaignsdirected at both the advertising in-dustry and the public.

Pino Ruggero, who has workedin record production, has beennamed GM and Guido Monti,formerly a DJ at Radio PeterFlowers and Rete 105, stationdirector. They replace ClaudioAstorri who is now station direc-tor at Radio DeeJay.

Monti and Ruggero both admitthat the Bergamo -based stationneeds to be better known to bothadvertisers and the public As aresult, a campaign forgetting theadvertising sector will be launch-ed in mid -November and will runthrough until January, withadvertisements in the specialistpress. It will be followed by a cam-paign aimed at the public, whichwill include adverts in leading dai-ly newspapers and spots on TV.

Ruggem comments: "RTL102.5 is the only station with a realCHR format and it is in the uni-que position of broadcasting na-tionally by using only one fre-quency.

"The station has sacrificedheavily by investing in its sole fre-quency policy and by only accep-ting national advertising. We aim

102.5 Execsost Profileto prove to advertisers that theycan get their message accross loudand dear without frequency in-terference a problem that affectsall our multi -frequency compe-titors:'

He adds that the station willlaunch its own advertising agencyin Milan, called Open Space,when its current contract withSPER expires on December 31.

Meanwhile, RTL 102.5, whichtargets 18-36 year -olds, is formingcloser working relationships withrecord companies. The result is

co -promotions, such as that withPolydor for the Police GreatestHits compilation album which in-cluded the station's logo on all TVadvertising spots.

The station has developed frombeing an inter -regional outlet tocover 80% of national territory.The latest Audiradio Listeningstatistics gave it an average dailyaudience of 200.000 but Ruggeripoints out that figures released byDatamedia for July -Septembergave the station an average of724.000 daily listeners.

For The RecordThe self -titled album by DischiRicordi artist Marco Masini hassold 350.030 units and not aspreviously reported.

Both events were held to cele-brate the station's recent ratingssuccesses. It scored an averagedaily audience of 1.05 million inthe annual Audiradio survey

(M&M October 6) and 2.03 mil-lion in the latest three monthly au-dience research conducted bythe Datamedia institute (M&MNovember 3). Ll

`Rock Cafe' Tops TV RatingsThe television version of the dailyradio music show 'Rock Cafe' isattracting more viewers than anyother TV music programme justweeks after its launch, accordingto research institute Auditel.

The institute says 1.95 millionviewers watched the first 'RockCafe' to be screened by state -runRAI TV, which was shown on Oc-tober 15 at 18.30-18.45. Thefigures give the show a 16% na-tional audience sham

In contrast, 'Bum, the MTV

programmebroadcast on private

etwork channel Italia I at 22.30the same day, attracted 812.000viewers (4.79% national sha).

'Be Bop A Lula' presented byRed Ronnie, followed with an au-dience of 321.000 (3%), while thenew Italia I afternoon music show'Radio Ceram 7703', which isscreened on weekdays at 14.30,

scored an audience of 436.000(5.06%) on October 15.

'Rock Cafe"s audience peakedat 2.3 million (22%) in its first

week of transmission. The lowestviewing figures were 1.3 million(13%) and its average for the weekwas 1.88 million, resulting in a15% national viewing share

Programme director AndreaOlcese: "600 shows on radio help-ed to give us credibility. A largepercentage of young Italiansknow and understand the philo-sophy of the programmes. It is aninformation service for them.

"We are forgetting intelligentpeople with ideals. We are notpuritanical but deal in positivesubjects. We are not interested inpresenting the negative sex, drugsand rock & roll image which peo-ple like Red Ronnie seem tofavoull'

The Rock Cafe radio program-mes are syndicated to 77 local sta-tions by SPER each Monday toFriday. The new TV series is

scheduled to ran wail June 14next year and will total 175 pro-grammes.

Political Party Promises Quality PopThe League Of Lombardy, apolitical party which has boughtand relaunched local stationRadio Varese, promises to air"quality pop", instead of the typeof music chosen by previousowners of the outlet.

Party spokesman RobertoMarotta "The station was firstowned by the Socialist Partywhich played supermarket musicThe second owners played stereo-type local music, the kind of stuffyou hear at the San Remo SongFestival. We intend to presentquality pop music, mainly fromthe US. This will include artistssuch as Paul Simon and BruceSpringsteee

The party bought the stationfor L 95 million (app. US$ 84.000)from a left-wing co-operative.This year's Audiradio statisticsgave it an average daily audienceof 14.030 and the League has ap-

plied for a licence to broadcast asa community station.

Radio Varese will broadcast 24hours daily, with hue transmis-sions from 07.00 to 12.00. The sta-tion intends to introduce Ws butMaroni says "They will be human,not the type of people you hear onthe commercial networks!'

With an annual budget of L 50million, the station claims that itwill double its audience within a

Maroni also says that theLeague is negotiating to purchaseother stations in the region butnot in Milan, where he says theyhave been confronted by politicalprejudice.

The League, whose policies arebased on federalism, claims to bethe fastest growing political partyin northern Italy. At the last elec-tions in Lombardy its share ofvotes rose from 7% to 21%. E

MUSIC L MEDIA - November 10, MOAmericanRadioHistory.Com

MUSIC

MEDIA Flemish NostalgieStations Sold

by Marc Maes

The last stage in the sale ofBelgium's bankrupt Nostaglieradio network has been com-pleted, with the new owners of thenetwork's Flemish stations inBrussels and Antwerp, plus thefranchise outlets, agreeing to con-tinue operating the stations underthe Nostaglie name.

The Flemish Nostalgie outlet inBrussels has been sold to NVCristal, the company whichoperates French -language stationRadio Cristal. The company'sshareholders include Dirk Otte,head of advertising agency DOS,and Jacques Casier, a shareholderin Radio Cristal. After the dealwas completed, Radio Cristalchanged its name to Nostalgie onOctober 27.

Meanwhile, Nostalgie Antwerphas been sold to a new companycalled VRM, whose shareholdersinclude Frank Leysen, MD ofRadio Contact Antwerp.

Both companies refuse to revealthe sale price. However, France'sCherie FM recently paid US$ 1.38million for four Nostalgie stationsin Brussels, Liege, Namur andCharleroi (M&M November 3).

Commenting on the Flemishdeal, Dirk Otte says: "It is impor-tant to note that only the stations

in Brussels and Antwerp weresold. The franchise stations inFlanders were not contracted toPropublic Benelux [the formerowner] and are therefore not in-volved':

However, the Flemish franchisestations are to be united by theformation of a new group, whichhas signed a deal with NostalgieFrance for the outlets to continueusing the Nostalgie name andlogo.

Otte says: "In terms of thefranchise stations, the group willtake care of national promotionand programme consultancy, andwill control the format. However,all the stations will remain in-dependent:

The group, which has not yetbeen given a name, includes NVCristal, NV Immodos [Otte'scompany], SENB and a fourthparty, which is likely to be a pressgroup.

SENB was formed by CristalNV, NV Immodos, NostalgieFrance and press group Vers

L'Avenier, and operates nine fran-chise stations in Wallonia. It plansto add two more the group, inLiege and Charleroi, where ex-isting Nostalgie stations have beentaken over by Cherie FM.

Majors Back VTM CompilationDutch -based Dino Music has an-nounced'a collaboration deal withCBS, PolyGram and BMG inBelgium for the future release ofthe 'Tien Om Te Zien' compila-tion albums.

Based on a chart show of thesame name which is screened byFlemish commercial TV stationVTM, three compilations havealready been released by Dino.Each has sold more than 100.000units, with total sales exceeding350.000.

Under the new deal, each com-pany will take turns at releasingeditions. Volume 4 will be handl-ed by CBS, volume 5 by BMG andvolume 6 by Dino/CNR.

Jan van Akooy, GM at DinoMusic Benelux in Hilversum:"Because of the level of successand the fact that a substantial partof the repertoire had to be licens-

ed from other companies, we havenow teamed up with the Belgianrecord industry. Many companiesthere, who invest in Flemish,talent, were not pleased to see ustopping the Belgian charts with acompilation album, even thoughwe have an office in Belgium!'

Tien Om Te Zien Vol 4 wasscheduled for release at the end ofOctober and will be accompaniedby an ad campaign on VTM.Special marketing manager LindaCoopman: "Volume 4 will be aBelgian premiere and will also bereleased on video, featuring foot-age supplied by VTM!'

Meanwhile, BMG Ariola plansto release a compilation based on`10 Qu'On Aime', the French -language television version of`Tien Om Te Zien' which is

screened by RTL-TVi. The albumis expected out in January.

Boudisque Signs CBSDeal For King Bee LP

by Howard Shannon

Amsterdam -based independentBoudisque has signed a distribu-tion and marketing deal for KingBee's Royal Jelly LP with CBS In-ternational, marking the first timethat the label has secured a pan-European release with a major.

The deal was signed by Boudis-que MD Ruud Jacobs and CBSInternational senior VP JorgenLarsen at the beginning of Oc-tober. Each European territoryhas an option on release within 30days and marketing will centre onGermany, France and the UK.Boudisque keeps distribution inthe Benelux, where Royal Jellywas issued on October 29.

Under the terms of the deal,Boudisque has drawn up guide-lines for the marketing of thealbum, which reflect its "origi-nal" method of breaking danceacts.

Jacobs: "The November 5

release by CBS of Royal Jelly willfollow this company's established

marketing plan. CBS must allowat least two weeks between mak-ing promotional white labelcopies available and commercialdistribution:'

He adds that he expects to seeBenelux shipped figures to risefrom 6.000 to 10.000 by November2. No figures are yet available forCBS shipped units.

Under its Go Bang! label,Boudisque has had a series ofEuropean dance hits this year,particularly with D Shake, HouseOf Venus and GTO. At one pointin August, Go Bang! held the top3 positions in a chart compiled byUK black newspaper, Echoes.

"Since then, all of our outputhas attracted attention," saysJacobs.

Last summer, King Bee scored ahit with Dope Demand, whichwas released in Germany by CBSafter peaking at no. 5 in the Dutchsingles chart.

BLUE & Masters LaunchNovember 9 will see the launch ofIIC's BLUE & Masters label,when MTV Europe presenter RayCokes hosts an artist showcase tobe held in Brussels.

Priority acts at the label includeBlue Blot, whose forthcoming se-cond album features the title tracksingle Bridge To Your Heart, andBJ Scott, who will shortly releasea follow-up single to C'Est Extra,

Blue Blot

entitled Hey Nana.Whereas sister label Jill

Records concentrates on Frenchrepertoire, BLUE & Masters hand-les all other -language product.

CBS MD Bert Cloeckaert sayshis company has recently com-pleted distribution (Pierre Rapsat)and licensing deals (Pascal Douay,BJ Scott) with BLUE & Masters.

14 MUSIC & MEDIA - November 10, 1990


WE AT I.I.C.FELT VERY BLUE 'TILTHE MASTERS CAMEB.J. SCOTTBLUE BLOTDAN I EL WILLEMPIERRE RAPSATPIERRE ROGERPASCAL DOUAYJOEY CASSOWEN CURTIZ

( licensed to C.B.S. )

( signed to B.M.G. )

( signed to C.B.S. )

( distributed by C.B.S. )

( producer - songwriter )



AND ALWAYS LOOKING FOR MORE

PRODUCTION -PUBLISHING -MANAGEMENTLABELS OWNED : B.L.U.E. & MASTERS / JILL RECORDS.

Contact: Cesar Boesten - Nathalie Mercenier - Valerie Dumont.

119 Avenue Moliere, 1180 Brussels, Belgium.Tel, 32-2-346 02 55 Fax. 32-2- 344 50 65.


MUSIC

PDIA

A TRIBUTE PRODUCTION

411IP'

LOOKINGEAST&WEST

THE

EXECUTIVE CONFERENCE

OF EAST & WEST

EUROPE'S

MUSIC INDUSTRY

23-26 November 1990

BUDAPEST, HUNGARYSuppmecl EY,he kagran Im.try or Culture

Multimedia KFT

Following the enormous

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executives of the music industry

from records, IV, concerts, radio,

video, publishing, rights and

facilities to come to Budapest.

The conference will address

the challenging opportunities for

THE DEVELOPMENT

OF THE MUSIC

INDUSTRY IN

EASTERN EUROPE

State banquet Showcases

Seminars with

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SCANDINAVIANRK Ad Campaign Under AttackSeveral commercial radio stationsin Norway have slammed anadvertising campaign undertakenby state -run NRK Radio, whichwas based on airtime on privateoutlets. Designed to boost thepublic broadcaster's flagging au-diences, many stations describethe campaign as "insulting",while others say it reflects NRK'snow desperate position in theradio market.

The controversial Nkr 250.000(app. US$ 42.000) campaign,from October 15-20, includednine spots of 25-75 seconds airednationally on local private sta-tions, plus regional advertising inmost of NRK's 17 broadcastregions.

Eighteen commercial stationsin 13 cities agreed to carry someor all of the ads, which publicisedNRK's news and information see -vie., plus its drama, music andyouth productions.

However, some privates havecriticised a number of the ads as"negative" and insulting to localradio.

The first station to refuse someof the spots was Oslo's easy.listening Radio Limelight, whichpioneered advertising on otherstations in the capital. MDAndersen Morten: "There werefive ads we didn't play, which saidthings like 'this station doesn'thave the latest news and traffic in-formation, it only has rubbish".'

However, Limelight did acceptads for programmes and serviceswhich it does not provide.

Uppland StaffVisit HollandSwedish public service regional

Radio Uppland is gearing up for amore competitive future followinga recent staff visit to Holland.About 25 people look part in thetrip, visiting a number of Dutchlocal and national stations.

Station manager Mats Aker-lund says they were particularlyinterested in Amsterdam -basedprivate cable station Radio 10

Gold. "With commercial radiolikely to start in Sweden soon, theway radio sounds is certainly go-ing to change We came herebecause we want to be ready for acommercial future - we have to beready to take on the ideas of for-matting and programming thatthey use here'

by Paul Andrews

Only Ttomso's Studentradioenrefused outright to air the cam-paign. Anneliese Karlsen, a mem-ber of its management committee,says the station was "insulted" bythe content of the ads. "We do alot of news and programmessimilar to those offered by NRK,so some of the ads were not trueabout us. Other commercial sta-tions probably weren't so offend-ed because they are music -based!'

However, she adds that Studen-tradiren, which turned downabout Nkr 10.0W by not runningthe spots, would consider carry-ing any future NRK campaign ifthe message was different.

One station which ran all theads was Kopervik's Radio 102.Head of music Egil Houeland:"We had no problem about it atall. We are confident about ourown standing, and therefore didnot risk losing listeners. Peopleknow about NRK programmesanyway, because they were therelong before local private radio ap-peared six years ago.

"I regard the campaign as

NRK desperately trying to winback something it has lost. Itmust have suffered at the hands ofcommercial radio because it is

now saying 'if you can't beatthem, join them".'

Houeland adds that he is tryingto turn the situation to his advan-tage He says he is devising afollow-up campaign aimed at"traditionally conservative" localadvertisers, which will feature themessage 'Now that even NRKuses it, there's no excuse not toadvertise on local radio'.

Airtime for the NRK campaignwas booked by Bjorn Jensen,distribution manager of Oslo -based agency Radio Reklame. Hesays: "ORE has been losing a lotof listeners to local radio since thejournalists' strike a few monthsago. The aim of the campaign wasto win them back by emphasisingthe quality and variety of NRKprogrammes, and in particular theservices it provides that localradio can't!

Bankrobbers Poised For US DealSwedish heavy rock bandGlorious Bankrobbers are poisedto sign a US record deal, follow-ing their appearance on Music &Media's Scandinavian showcaseCD (M&M September 22).

Signed to Planet Records inSweden, the group recently playedsix dates in New York. PlanetRecords president Mats Olsson:"There was already interest fromGeffen, MCA and Giant, plus anoffer from a US independent hardrock company. And Atlantic, Epicand Elektra were also there Wehope to sign something within acouple of weeks.

"The CD got them mposed all

over the world. We have hadtelexes and faxes from the US, andeven one from Tokyo, asking formore information. We have alsohad offers from Europe, for in-stance from Musidisque in Francd'

Glorious Bankrobbers, whoOlsson likens to Gum N' Rosesand Skid Row, have alreadyreleased an album, Dynamite SexDoze, in Sweden. The title track,which was voted joint third bestsong on the Music & Media CDby Scandinavian DJs, has sincereceived considerable airplay inthe region, while the video hasbeen screened on MTV Europe's'Headbanger's Ball'.

Finnish Copyright Rules TightenedBy Kari Helopaltio

Copyright protection of Finnishmusicians and record companiesis to become more wide-rangingunder new government legisla-tion. The new rules incorporatepublic performance rights intolocal copyright law and extend theprotection of soundcarriers from25 to 50 years.

For the first lime, record com-panies, producers and recordingartists will benefit from the publicperformance of their product in

restaurants, discos, shopping cen-tres and cinemas. Until now pu-blic performance royalties coveredradio and TV airplay only.

Similar laws already exist inmany European countries, in-cluding fellow Nordic nationsSweden, Denmark and Norway.Gramm, which handles this areaof copyright protection, estimatesaround Fmk 12 million (US$ 3million) may be derived from thisnew source

S P O T L I G H T

Les Rita MitsoukoVirgin Records has justreleased RE', a doublealbum which features

xes of some ofLets Rita Plitsoulto's

best-known recordingsproduced by such namesas Conny Plank, William

Orbit, Tony Viscondand Jesse Johnson.

Chris White reports.

Led by

husband and wifeteam Fred Chichin andCatherine Ringer - who

have now collaborated for 10

years and are both lyricists,composers, musicians and produ-cers - Les Rita Mitsouko makeeccentric pop coupled with strongdance beats.

RE is their fourth album - thefirst, Rita Mitsouko, was releasedm 1984 and immediately esta-

blished them as one of the fastFrench pop acts with a seriouschance for crossover. The album'sfirst single, the catchy MarciaBade, picked up good airplay onGerman stations like SWF, SRand BR.

The second album, The NoComprendo, followed in 1988

and the third, Marc Er Robert, in1988. The latter is undoubtedlytheir strongest effort to date withsongs like Singing In The Shower(featuring Ron and Russell Marlfrom the Sparks), Le Petit Trainand Tongue Dance.

RE was officially launchedwith a press conference for theFrench media. They were the first

interviews that Chichin and Rin-ger, who have their own recordingstudio as well as a publishing andfilm company called Six Sarl,have done for more than twoyears.

The album features II remixesincluding Marcia Balla, Nuitd'Ivresse, C'est Comme Ca andtheir new single Hip Kit, remixedby William Orbit. The album isavailable on CD, cassette and as adouble album, and in a limitededition as five 12" records.

According to Tania Davies,Virgin Records label managerwith responsibility for Europe,both radio and dubs play animportant role in promoting thealbum.

"Les Rita Mitsouko are verypopular in the clubs and thatavenue of promotion will be

exploited to the full. They havealso made a video for the single

Hip Kit which was shot in Parisand we hope to get MTV Europe'ssupport as they are very much intothe handl'

Davies adds: "Les Rita Mitsou-ko are about to do a string of livedales which will include a

residency at La Cigalle in Pigalle,one of the most famous clubs inParis. Their stint there will beused as a promotional tool for thealbum.

"France is obviously theirbiggest market but Belgium,Holland, Switzerland, Germanyand the UK have also taken to theband. Each territory will bedwising its own marketingcampaign for the album!" 7.

Sally Natasha Oldfield Signed worldwide to CBS

Germany Publishing: BMG

Ufa/Musikverlage in Munich,some tracks co -published byEMI Songs

Management: self -managed Current album: Natasha,

released October 15 Current single: Natasha,

released September 17 Production: Colin Thurston

(Duran Duran, Talk Talk, NikKershaw) in London'sLivingston and Solid BondStudios

Promotion: media tour thismonth; appearances on high -rating entertainment TVshows, including the EastGerman DFF's 'Wenn schon'denn schon', ZDF'sIllustrierte', 'Der Grosse Preis'and 'Frank & Frei

Marketing: ads in masscirculation magazines like theWOM Journal, ICarstadt'smusic newspaper, TVprogramme magazine HoerZu, women's magazines suchas Petra and numerous city

event monthlies; all aimed atGermany's large MORaudience

Foreign release: Austria,Switzerland

Since the release of her last

album, Dublin-bom artist SallyOldfield has adopted her favour-ite name, Natasha, set up her ownstudio and taken control of herrepertoire and own management.The result of the newly found self-confidence is Natasha, her eighthsolo album.

All the racks on the LP, whichnotched Up 15.000 pre-releaseorders in Germany, were writtenby Oldlidd and the title racksingle is currently receiving some50 airplays per week on Germanradio.

Besides the 'Sallyanare' recordsmade with her brother Mike'Tubular Bells' Oldfield, she

debuted with Waterbearer in 1978.It was followed by Celebration,Mirrors, Mandela and Easy, be-fore she switched to CBS in 1986.Since then she has released Femme

(1987) and Instincts (1988). E

ovanotti Signed to Yo Productions,

distributed by CBS Publisher: Deelays Gang/CBS Management: Claudio

Cecchetto, Milan Current album: Giovani

Jovanotti, released October 22 Current single: Ciao Mama,

released October 22as Production: recorded at the

Excalibur Studio in Milan andMedicine Blanche Studio inModena; produced by ClaudioCecchetto

Promotion: live broadcastfrom Radio Deelay onOctober 24, including aphone-in and featuring tracksfrom the LP; the artist has hisown I5 -minute spot on RAITV's Saturday variety show'Fantastico'

Marketing: 30 -second TV adson private network channelsCanale 5 and Italia I; spotson national private stationRad111DceMY: a free cassettein the monthly magazineDeetay Show, featuring a

radio version of the artistpresenting the LP

Tour: no dates planned Foreign release^. Spanish and

English -language versions ofthe LP will be recorded forrelease in Spain and the UK;dates not finalised

After bring a DJ at Radio Deefay,lovanotti has become a TVpresenter at the UK's BBC 2 andMTV Europe and US.,as well as asuccessful recording artist.

His first album, Jovanotli ForPresident (1988), sold 450.000units and his second LP, La MiaMoto, which was released in 1989,sold 500.000 units. In the sameyear, his single Welcome reachednu 17 in the UK charts, under thename Gino Latino.

Known as the 'White Rapper'to MTV audiences in the US,Jownotti includes rap, rock andreggae on his latest LP, for whichhe wrote the lyrics to 10 of the IIsongs. The tracks Only You andNever !at Me Go were recorded inEnglish. IJ

MUSIC

MEDIA

16 MUSIC E MEDIA - November 10, 1955 MUSIC A MEDIA November 10.1190 17AmericanRadioHistory.Com

rzlMEDIA PREVIEWS

SINGLES A L BUMSla ,;1,.. ,..-, SINGLE OF THE WEEK

:r9.-411.1.1j Happy Mondays

Kinky Afro - Factory/LondonThe juvenile delinquents of indie-

.11/ dance give a taste of things to corer

1 rna. with the firs, track of their soon tobe released new album. Kinky Afir)

1 ringing guitar, floating synths,esmis a merising song, driven by

1-4---- thundering drums and great vocals.Less dance -orientated than its predecessors, but still holding onehell of a groove Produced by Paul Oakenfold and Terry Osborne,Already massive in the UK and now breaking all over Europe.

ALBUM OF THE WEEKWhitney HoustonI'm Your Baby Tonight -AristaWith most of the material n it -

ten, produced and arranged bythe US's hippest producers LAReid & Babyface Houston movescloser to CHR than ever before.My Name Is Not Susan is in-dicative of the album's overall at

- upbeat, vibrant and energetic. Other highlights in-clude Anymore, the Luther Yandross-produced Who Do Youlove and the duet with Stevie Wonder, We Didn't Know.

BlurShe's So High - FordA gentle, psychedelic guitarsong with a dreamy melody. Thesong features a backward guitarsolo, and that is not the only 60sreference Quality indie pop.

Indigo GirlsHammer And A Nail -EpicA fine example of what inspiredsongwriting can accomplish.Acoustic folk with spine -shiver-ing, sweet vocal harmonies.

New Kids 0/T BlockLees fry AgaitBrin't {Blow Your Mitall CBS

Both songs on this double A,sided single lean heavily on vin-tage soul music The falsettovocals, strings and melodies onthese ballads are a well -per-formed tribute to the memoryof the great Motown groups.

Bizz NizzGet Into Trance - Byre

This is the dance formula in fulleffect: fierce grooves, adrena-line -drenched raps and a catchypop chorus.

Western BlockRight Here Right Now - Epic

A throbbing bass, atmosphericpiano licks and strings form thefoundation for this soul/dancetrack. The melodies and TerriSymon's vocals are of excep-tional quality.

P SmurfThe End -NYCAnother German / Americandance collaboration in the Snapand Tiventy 4 Seven vein, A loverap in an up -tempo, yet mellowsetting.

George MichaelFreedom -Epic

A stirring Bo Diddley beat, agospel approach and a greatpiano riff are the main featuresof 1109 addictive hit candidate

Midnight OilBedlam Bridge - CBS

Once again taken from theirMoe Sky Mining album, this is aprotest song in a melodic popsetting. Subtle, and sung with atouch of despair. One of theirbest singles to dam

Paul McCartneyBirthday - Padophone

The raucous Beatle track in anelectrifying live version, record-ed' at Knebworth. Flawlesslymixed by Bob Clearmountain.Also check out the B-side GoodDay Sunshine.

Robert Palmer & UB40I'll Be Your Baby Tonight - EPP

A Bob Dylan -written song in acheerful reggae version, takenfrom Palmer's forthcomingalbum Don't Explain. Palmerproduced. A hit.

Red BoxTrain - EastWon

The duo's new single is a relent-lessly rocking, electro-drivensong, profiting from a highlyoriginal arrangement. Reallysomething different_ Give it aplay!

The Fat Lady SingsManscared - Eentiven

An interesting EP consisting ofthree solid, moody and guitarpowered rock songs from thiscult four -piece Check out the ti-tle cut.

Living ColourLove Rears Its Ugly Head Epic

A great track from these fan-tastic New Yorkers. Bluesy,funky, soulful and notably rock-ing. Wonderful guitar -playingand that deliciously raucousvoice are old fmhioned in thebest sense of the word.

King BeeRoyal Jelly - Treso Dance

Amsterdam -based posse KingBee provide some crucialgrooves and rhythms on theirdebut album, a record that easi-ly could have come from Lon-don, The Bronx or Copenhagenfor that matter. They mix houseand hip -hop perfectly and AllStar Fresh's choice of samples isinspired and original.

Electribe 101Elearib Memories - Morro,

Cool soul might be a contradic-tion, but it is in fact what Elec-tribe 101 produce. It's dancemusic that leans more towardsmelodies than to rhythms.Clean electronic and sparse ar-rangements leave room for thebreezy, cool soul vocals. TryDiamond Dove, Iblking WithMyself and You're Walking.

Rosanne CashInteriors CBSCash Jr has come up with amature and well-balanced, en-tirely self -produced album.Every track was written or co -written by the artist and thematerial is a mixture of mellow,Sweet and moody song, all heldtogether by a committed 'vocaldelivery. Tly / Want A CAre,Donee With The Tiger, RealWomen and Pamlyzed.

TechnotronicTrip On lbs (Bernie Album) -ORS/C/o

Before Pump Up The Jam, noone would have believed that aBelgian band could make it bigall over the globe. Technotronicproved us all wrong, and the hitson this album show why. Happytunes, irresistible rhythms andYa Kid K's tomboy raps losenone of their charm in theseremixes, provided by some ofthe bigger names in clubl.dlike Bernard Sumner, ToddTerry and the Dust Brother.

Pet Shop BoysBehaviour rrrkpPcne

The fifth album by the giftedduo of Neil Tennant and ChrisLowe is another journey intocommercial pop writing. Clean-ly produced by Pet Shop Boysand Harold Faltenneyer, thenew stuff is again electro-based,with Boating keyboards domi-nating. But there are also con-tributions from guitarist JohnnyMare and from the BalanesqueString Quartet. Check outJealousy, 7b Face The Truth,Only The Wind and The EndOf The World.

Herman Brood & His Wild Romance

Freeze - CBS

Brood is a Dutch institutioncapable of creating serious rock& roll mayhem. His songs oweas much to rock as to new waveand are always straightforward,a little pushy and great fun. Agreat wall of guitar sound,along with Brood's grungyvocals, provide the hard rockingmusic the Dutch know so well.A good album, which guestsClarence Clemons. Best: BlueIce Moon, The Talking and OnTop Of You,

Mica ParisContribution - 4tB a Broadway

Paris's second album provesonce again that she is one of thebest soul vocalists around. Co -produced and largely written bythe duo Camus Celli and An-dres Levin, the LP has the rightgrooves for Paris to shine.Prince (WI Love U 2 Nite) andMantronik (Just To Be WithYou) wrote marvellous songs forher, and there is a splendid coverof Smokey Robinson's MoreLove. Meanwhile, the funky ti-tle cut, featuring Rakim andNile Rodgers, is the perfectopener for the LP.

MUSICE-1 WEEK

45MEDIA

MIYOUR WEEKLY PROGRAMMING GUIDETASTER CHAR November 10

1990 buenaatemramai() active

EUROPE'S MOST RADIO ACTIVE HIT MATERIAL

I T95 No I! 00,SINGLES ALBUMSWLohnidtnoenysHeaorusstojent Airplay Airplay: Traveling Wilborys

CarrerasZeminge79avaretti Sales

E X P L 0 S I V E S CHART BUSTERSExplosives Dawes Ms major now releases by esettlished and new artists.Is includes recent releases still in need of support en European radio.

Cam Busters is a quick 'Ver.ce so this 'oak's Hat 100 SingleWAlbums and OrEuropean Top 50 charts. Chart po.ons are indpcated where appropriate.

LSINGLES OF THE WEEK I CHART ENTRIESRed Box Train

(Eas' '''"`)Julio Iglesias - Can't Help Falling In Love (CBS)

Paul McCartney - Birthday ipopoph000r

Indigo Girls - Hammer And A NMI (Epic)

Airplay Top SORighteous Brothers - Unchained Melody (40) (Verve/Polydor)John Farnham - That's Freedom (41) (Wheatley/RCA)Bap -Ales Em Lot (44) (EleorroU)

Kim Appleby - Don't Worry (46) (Parlophone)

Jason Donovan - I'm Doing Fine (97) (PWL)

Hot 100 SinglesKylie Minogue -Sap Back In Time (34) (Rut)The CareClose To Me (52) (Emma)Kim Appleby - Don't Worry (55) PftoPto64Enigma - Sadeness Part 1 (56) (Yugo)

Top 100 AlbumsPet Shop Boys - Behaviour (9) (Padephone)Adia - East Of The Sun, West Of The Moon (16) (Warner Brothers)

hmi Hendrix - Cornerstones 1967 - 1970 (28) (inrd(r)

(.SURE HITSHappy Mondays - Kinky Afro (r.''''',4".""George Michael -Freedom (Epic)

Living Colour - Love Rears Its Ugly Head(4-

,

Janet Jackson - Love Will Never Do (Without You) (MN)Midnight Oil - Bedlam BridgeRobert Palmer & UB40 - I'll Be Your Baby TonightKim Appleby Don't Worry (Annum,/

EURO-CROSSOVERS I

P Smurf - The End (Logic'BPIG Ad..)

MERGING TALENT FAST MOVERSI

The Fat Lady Sings - Manscared , w,Horse Careful (Bauff00Blur - She's So High (3.0d)Biz. Nice - Get Into Trance (B99)Western Block - Right Here Right Now WW/

Airplay Top SOWhitney Houston - I'm Your Baby Tonight (I-2) (An)DNA feat. Suzanne Vega . Tom's Diner (2-3) (MN)A -Ha - Crying In The Rain (4-9) (Warner BroMers)

George Michael - Praying For Time (5-5) (El.)Pet Shop Boys - So Hard (64) 6,1.6tvwfHot 100 SinglesLondon Beat - I've Been Blinking About You (I -I) (Amiens/RCA)Whitney Houston - I'm Your Baby Tonight (2-13) (Anna)Pet Shop Boys - So Hard (3-5) (Parlophone)

DNA feat. Suzanne Vega Tom's Diner (4-9) (ABM)

Righteous Brothers - Unchained Melody (6-10) (VerverEelyde

Top 100 AlbumsPaul Simon - The Rhythm Of The Saints (3-5) (Warner Brothers)

ZZ Top - Recyc le r (8-9) (Warner Brothers)

The Police - Their Greatest Hiss 01259 (ARM)

Depeche Mode - Violator (21-28) (Mere)

Led Zeppelin - Remasters (23-31) . (a.,78)

I ENCOREI

Beats International - Burundi Blues ,,,,,,Inge Humpe - Do I Have To (Wed)

1

ALBUMS OF THE WEEKWhitney Houston 'Inc Your Baby Tonight (A,,ra)Julio Iglesias - Starry Night (CBS)

Pet Shop Boys - Behaviour (Paric"PhoPP)King Bee . Royal Jelly (Terse Dance)

Technotronic - Trip On This (Bernie Album) (ARS)

Electribe 101 - Electribal Memories 04.`frftHerman Brood & His Wild Romance - Freeze (CBS)

Mica Paris Contribution ON & IrwafilearrellPublic Image Ltd - The Greatest Htts, So Far (.1.)10.000 Maniacs - Hope Chest (Velars)Morrissey Bona Drag (HPW)Rosanne Cash - Interiors (CBS)

The Sisters Of Mercy - Vision Thing Merciful ReleaseiWEA)

'Y ' ''''''-:

Breaking Out On European RadioStevie Wonder - Keep Our Low Alive (MotcnvolliCA)George Michael - Freedom (Epic)

YESTER HITS NOVEMBER 10- 1985SinglesStevie Wonder - Part -Time Lover (Motown)Simple Minds - Alive And Kicking (Po&A -Ha - Take On Me (Warner Brothers)David Bowie & Mick Jagger - Dancing In The Street (EMI Amer.)Tina Turner - We Don't Need Another Hero (Capitol)

AlbumsDire Straits - Brothers In Arms . (vertigo)Madonna - Like A Virgin (Are)Bruce Springsteen - Born In The U.S.A. (al)Sting - Dream Of The Blue Turtles WhyStevie Wonder - In Square Circle (Motown)

P

LL

OUT

IS MUSIC MEDIA 111090mber 10.1990 MASTER CHART November IC 1990AmericanRadioHistory.Com

mRE playlist REPORTTHE MOST PLAYED RECORDS IN EUROPE

se nen

WHETHERYOU ARE

HIGH

OR

LOWIN THECHART

BESMART!

BOOK YOUR

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FOR ALL INFO

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AMSTERDAM31.20.669.1961

MUSIC

MEDIA

united kingdom

Most Rayed records compiled on BBCstations and the ma, Independents.

I The Ilearaile SaM. dux Toy2 9.1ta y Woven ra yav wirings

e.

Atm Camera ...O.Belinds.disle..s...5 Pu. have Um.-Oss.he6. R.I.. 1.110...8,..

Me .9 an sa8GetosertSeneeneB. R4adontlfrothers....779 kale Car, v

. Cionege Maud -w angre .9.0.9Nothoute Flowers nee

1. Naha Ncalee. Savant...aPawl Simon N.:m.1Awn Dom ...ay,..3 Appleby 0099 VergPre a. Sprout w iv De San Co

1.Aw I mason :we avatar Ca v., eade Aaniel Set

Slatto sae. a a aay.var20 Hue Peva av Bra.,

switzerland

MOSS play. records on the national than.DRS 1 and Me private seafront..0

MtiMose41. asSels. Radio Pile., Radio ZRadio 24 Compites. Media Can.

Era. Basti

*ere Plige Bend ate IanLomb Bev ...a saaa na9,4g boat raaWay Heaven in Too Baarla,Plarle MateGeorp.hsei anyon.Pee Shav a Vey SOU.

strand 66.6666eThompson - Vmeaa

RomeroVage Con Diet Paaa NA.

Leo Serer ..90.r.OBM

Da.* ...NWDa.* ,88.8

.Pleb., Reim so .Gernsas vey BrOepedsePlode a778n

u. a Reim en....New Pda On The Bloc k rem

hollandMon played records .sled .on naRonal as Radio heed Radio I asczpiled hy Socking Nedertandse Top

13.161.

B Mast s err ride4 Mason Plgalps

10 George MO. F,morn1, levy Boo :49.3 PAO Simon 11.01s6ssa 0.169 Matthias Reimean...ai1r 0d

kale5 Coo. Non. 9,6 Aig.e.rdesy.ratas.en-Pes

G.R.0 Li., Colour to.

Rein

...a9 KC Mannar au 9p.Sata0 Sane NW Band Reines

germany

Most played records on the ARD statrontand the ma, privates COmP. bYMedia Control, Baden Baden

kalLa6.a Bar T*Sm maids. v.

PerSkeplloysSeMAMa*

e Ham. vane Bap.9

Ara e Donovan ssysto011teka

01lal Peat. Stamm Vega ley scinrsVare Co n Vfol waNce.

SdoeNew NDiThe Med 7r.

. Lewis Sao OweOwe Stewart yd.,IVZsen1.2ips 8.04

pga.glep aaae Oa. VI wee,...Wort. Mau, Nana v aar

Purple Srau J.Tinit4.48.8.A.720 VMS

italy

Vt:ectoede, records compiled Corn RAI

I 1127Rney How. ...4a ra.ga2 L... Ls1).1*4 Sieve .deb,.: o, Tn,n.S U2 Xs...

Gime Hama,.sevaaa8 Led Zeppelin aalarnav

Frames* Vle Gavgeei t.Ou, Caross

1. .alalke E Ler Wale roe ItynioNableseAnP

5 Naar., 1116611666.6166t16 Ouran Dove Seo.

P e Map Begs Se vad

19 G qv19 Eros Raman., h Op.",20 'memo Male !a.m. Oa maw

spain

The 20 hest played records in Spain fromPrincipales. covering the maps.

Spm. stations

alas Rama, Casrores.lasGearge Memel son..ion doe len Para..°Los Laraones ..0tasGer u maw an, as lokannyi

WoeCarapaces ses.teiRoy Lai its

Lee Nem. slew saveMore. avaaa

Pareclaelres

pLRLs Tramps A4oxste Sewn.

eat. Serum Vega As,.MOM tes.UsullynaOnoe 887.1x kts. Tye17.or ArtistsFray/. honsienwry taw .Jun M., lam CrneYVieeni le Pa LIP., v. Apar. Banda

austria

Most Rayed ,records on the nava. popChannel 03 Compled by Media Control,Baden Baden

I Len. a Beat nollemlivio,Nootlo.2 Noy. M 7,8

SiSineld O'Connor Sq.' sNe60o.Olaal Priest Car 1,tougoarar.8788....kike

6 loan fatehern Tar-

Wal e love. Yr As AO.8 Dana IVA. Sven, TA in...

Craig McLachlan a. tn. 1.1-/at Staanne Vega .717soes

francerioA pay. records on Me AM a. FMstations as templed by Media Control,

Radros Perip.iques1AM Stations)

Par.ifosel Avs8e.

Tobee y TWO, GO.a Waal Seadou5 Pavane Eger te nerd.. Pea

Id CapW, 10,6e66 Sep.ONA fee. Save* Vega Toys.

Ilaort Chem ort ,moan Bon2 Mary 'ante Sam

George Plzhael Prao,,F.

alonclan Seat ,-.e You

9 Kmena Pandit 341,001.,.

Radios FM

DNA fear...syne Vega I..Parma gruel .AgaserOareSresanY77.

TWAY Carey 8..04.George idee/ . hay..

Con Olot - aarau,eye

66,6 SowDouble Dee inaetvat.ONX5 Woe

1.1.6m6 06,1.sr inns<NAMOItt uCat Ths

Illannah Myles .9eci. vaavGans a, a 9,

NaraRods on

461

New Nods On TR H. A,Moe L.1.10 F ena.

Sydney Youngtaloo0amDe peel,* Plack ca elcan

finlandMost played records on 2, PM Asa -110,11 as compiled by Discopress Tampere.

Peat a Rua tatasnimys2 limo Trauma1 Ariz Torisera 0,0.0

I Meat 09 ,veaeaS .71A Carepsviser07.6 Va I Gen Div

Ir p goaieen g Ati Pan as Ilaava Fesi.eau8 garn Lomb. 9.eva9 Velma Nan aro..lk London tat 1.1... 11.1.[

MUSIC

MEDIA

11.1 FtClo Fo Ink NI

gar (Play-M-41111=3110 Wo" S. 4C110

WHITNEY HOUSTON

EUROPE'S BABY NO

TITLEARTIST ORIGINAL - ,VELISNEI,

O Ivrtny7Ltabry,,,To,nanietr,

CD, Tom's DinerDNA Seat Suzanne Vega -ATM IRondor Music)

3 I've Been Thinking About YouLondon Beat Anyous RCA (Warner Chappell)

O Crying In The RainHaw Warner Brodwrs (Screen Gems EMI)

Praying For TimeGeorge Michael .E ,lornson Leal, Huys,

6So HardPet Shop Boys Par {Cage Music)

Show Me HeavenMaria McKee- Epic ft arnouvErisign Music)

g die r

# -28

MoviesHothouse Flowers. L.a. (warner cnr,pelo

Rhythm Of The RainJason Donovan- PWL {Warner Chappell)

Vision Of LoveMariah Carry -CBS (Vision Of LoveZeesjammA)

32

Mother UniverseThe So, Dragons Raw TV (Setyag Life Music)

Nah Neh NahVaya Con Dios. Aryls (Vaya Con Dtos 0MG Music)

Rue FontaineMarc lava tie rep (Avre

We Let The Stars GoPrefab Sprout Kitchenware Kitchenware EMI)

Suicide BlondeIr IN xs Mercury lTol 181.781CA

TonightNew Kids On The Block CBS RI Starral Apr 4A. elan!)

Close To YouMaxi Priest- 10 Records (Venous)

33 " "Dance

(Gem Music)

g 1'll Be Your Baby Tonight

Waiting For That DayGeorge Michael- El ,Morrison LeahylWestmonscen

Ile sThe Obvious Child

12Have You Seen HerMG. Hammer. Capitol (Ilnichappellay,ly

O You Gotta Love SomeoneElton John. RsE Set (816 Pig Music)0 The JokerScene Miller Band- Capsol (Warner Chappell)

15 her ,1

!,tvoenttlIpsSelM-e. (EMI Blackyrood)WII1p71111

16 Is 2, roxttltm1H,:718,1eL.5e.,)n Love

g Alois RegardsPatrick Brue, RCA(* Productions)

18 16 azKiegston Town

15 2

37

38

Spit In The Raindel Ar. ARM sPolyGram

Fascinating RhythmBass-O-Matic (Guerilla,,,Sksyle.2)

Verdammt, Ich Lie& DichMatthias Reim. Polydor (Kangarul,

We Love To Love39 - 77M Sampson 8, Double Key CBS (1nd Hand Music,Siegel)

40 Unchainedi,,nroe,hderMyeerfoeMelody

13:05That's Freedom

42 ,?11,1,0,R,A,1 11,S,1,17,;1111,17, Heart

43 " I-. Cnatyndte,en'Tnre d AylltronIsIBC21 (ManadYFreary72,07,)

19 sIch Flab' Getraeumt Von DirMat[has Reim Polydor (Kangarul, Mus6)

20 ' 1,tek,rery,ar8ikt 17 ritual Cowboys 0.0,41,gible Rondor)

21A Little TimeThe Beautiful South- Goascs (GolDiscs Mum)

(We Want) The Same ThingBelinda Carlisle Virgin (uzure Furroure1121,217,n)

23 PaGood Morning Britain- - AUee Camera R Mck /one, EAI(Waner Chappell)

24 What's A Woman

Don't Ask MePublic Image Lund. Vi yn ICopyright Control,

C) cup, BA,IpleEs,BT,,..,.Ltr,)

45aleThe King Of Wishful Thinking

Go West Chrysalis (Campbell Connelly)Zomba)

CEP Prr7Anp'ptleWhy °ParloYphone (Copyrghs Control)

co, JILTDo

nof Fine

co,Little Br th

CDcc0,Let's Push It

From A DistanceSO " Off Richard- EMI (Rondor Music)

11 MASTER CHART - November 10, 1990 MASTER CHART November 10, 19 90AmericanRadioHistory.Com

ONTITLEARTIST - ORIGINAL LABEL (PUBLISHER) COUNTRIES CHARTED

0IS

I've Been Thinking About YouLondon Beat- Anxious/RCA (Warner Chappell)

UK.D8NLACH.S.DK.NSF

0 3 3I'm Your Baby TonightWhitney Houston- Arista (Keay/Epic/Solar)

UK.DB.NL.E.ASDK.IrNSEI

HITITLEARTIST ORIGINAL LABEL (PUBLISHER?

35 23 6Blue VelvetBobby Vinton- Epic (Chappell Mows)

36 27 13The PartyLatino Party- Polydor (Copyright Control)

COUNTRIES CHARTED

UK.Ir

O 5 5So HardPet Shop Boys- Parlophone (Cage Music)

UK.D8NLCH&POK.S.E.1

4 15Tom's DinerDNA feat. Suzanne Vega- A&P1 (Rondor Music)

FDSSACKGR.1

37 40 3Working ManRita MacNeil- Polydor (Copyright Control)

UK.Ir

38 31 IIGroove Is In The HeartDeee-Lite- Elektra (Delovely)

UK.D8NLCHDKSECR

5 2 8Show Me HeavenMaria McKee- Epic (Famous/Ensign Musk)

UK.DB.NL.Pk.N

10 2Unchained MelodyRighteous Brothers- Verve/Polydor (MPL Communications)

UK.k

39 32 14Itsy Bitsy Teeny Weeny Yellow Polka Dot Bikini DBA PDK NSF

Bombalurina- Carpet (Campbell Connelly & Co)

40 " 25

What's A WomanVaya Con Dios-Ana/a (Vaya Con Dios/BMG Music)

EDACHER

7Cult Of SnapSnap- Logic/Ariola (Fellow/Warner Chappell/Zomba/Son Of Logic)

UK.DEINLEACHSDK.N.SXR.1

8 6 32Kingston TownUB40- Virgin (Sparta Florida)

FDACH

9 3 5A Little TimeThe Beautiful South- Go!Discs (Go!Discs Music)

UKIr

10 9 5Crying In The RainA -Ha- Warner Brothers (Screen Gems/EMI)

UK. FDIINLADKANDR.1

8 34 3Take My Breath AwayBerlin- CBS (Warner Chappell/Famous)

UK.Ir

C) 58 5Hey Little GirlMark Boyce- Epic (CBS Music/EMI Music)

F

Naked In The Rain0 47 1 7

Blue Pearl- W.A.U./Mr Modo/Big Life (E.G. Music/Copyright Control)

DBACHSGR

43 36 6Never EnoughThe Cure- Fiction (Fiction Songs)

UK.DBECHSF

HuTITLEARTIST - ORIGINAL LABEL - ?PUBLISHER) COUNTRIES CHARTED

ci*FantasyBlack Box- Groom Groom Melody (EMI Music)

70 61 6Rockin' Over The BeatTechnotronic feat. Ya Kid K- ARS (Bogam/BMC Pub/oiling)

UK

0B.CA

71 65 13Avant De PartirRoch Voisine- GM/Ariola (Ed Georges Mary)

c* Tom's Diner RapAfter One- zrx (Rondor Music)

73 57 3Rien Que Pour CaElsa- GM/ArWa (Ed. Georges Marie)

F8

83 3Ultimo lmperioAtawalpa- Ginger Music (Ginger Music)

75 50 4From A DistanceCliff Richard- EM! (Rondor Music)

E

h

76En Del Av Mitt HjartaTomas Ledin- Record Station (Acosta/Sweden Musk)

77 62 5Crazy For YouDavid Hasselhoff- White Records/Ariola (Young Musikveriag)

OA CH

44 352'

Close To YouMaxi Priest- 10 Records (Various)

DACH.DKGR

g 85 2Are You Dreaming ?Twenty 4 Seven- Freaky Records/BCM (Stop & Go Music)

DHCH.DK.1

12A Toutes Les Filles

II 23Felix Gray & Didier Barbevilien- Talar (Zone Musique)

FB

13 812

MegamixTechnotronic- ARS (Bogam/BMC Publishing)

UK.FDCH.DK.InSF

14 19 18Le Jerk!Thierry Hazard- as (as music)

FS

15 16 6World In My EyesDepeche Mode- Mute (Grabbing Hands/Sonet)

UK.F.D8.ECHOKSF

16 15 5Have You Seen HerM.C.Hammer- Capitol (Unichappell/Bust-k)

UK.DIIIVLCHSE

I 7 Verdammt, Ich Dich14 28

Matthias Reim- Polydor (Kangaruh Mbr.

DRAILACH

C) 41 6Une Femme Avec Une FemmeMecano- Ariola (Ba Ba BlaxdBMG Music)

P8

19 17 10Ich Hab' Getraeumt Von DirMatthias Reim- Polydor (Kangaruh Musik)

DACH

20 18 25I Can't Stand ItTwenty 4 Seven- Freaky Records/BCM (Nanada/Freaky/Cat7ilk)

UK.DECHSDKGR.I

21 21 23It Must Have Been LoveRoxette- Elk (Jimmy Fun Music)

DACH.DK.N.1

1 28 IIThe Joker()Steve Miller Band -Capitol (Warner Chappell)

UK.D8.NLACH.S

23 26 21U Can't Touch ThisMC. Hammer- Capitol (Jobete/Bust-It)

FDEACHS.DK

46 42 21Vous Etes FousBenny B.- He Prime (Copyright Control)

ER

96 8Lily Was HereDavid A. Stewart & Candy Duffer-Anxious/RCA (D'nA/BMG Music)

79 76 3

Mother UniverseThe Soup Dragons Raw TV (Soup/Big Life Music)

UK

80 3Love Is Such A Lonely Sword

71

Blue System- Hansa/Ariola (Hanseatic)

47 45 14TonightNew Kids On The Block- as (MStarr/EMI April/A. Lancelot -0

DaNLA.P

48 33 21MaldonZouk Machine- Anola (Virgin Music)

49 43 21Ooops UpSnap- Logic/Ariola (Minder/Warner Chappell/Zomba)

EDEACH.DKER.I

C) 52 4More UK.DIr

The Sisters Of Mercy- Merciful Release/WEA (EMI/Eldritch/Lost Boys/Rightsong)

3,17 ..Wbvious Child15a

4P'-"P' Brothers (Paul Simon/Pattern)

Close To MeThe Cure- Fiction (Fiction Songs)

UK.NL

UK

91 2SubstituteIzabella- Virgin (EMI Music)

82 70 19Aime MoiClaude Barzotti- Zone Music (Zone/Barzo Musk)

DA

5

FR

1:3* The Invisible ManDance With A Stranger -RCA (BMG Music)

DA

84 81 5Aimer D'AmourBoule Noire- Kimono/Carrere (Albert Hammond/Warner Chappell)

FS

85 72 3Let's Push ItInnocence- Cookernpo (MCA/Rep-musk)

UK

86 63 5Spin That WheelHi Tek 3 & Ya Kid K- CNR (Bog-am/MC/EMI)

UK

53 51 3Petit FranckFrancois Feldman- Phonogram (I.-lark/Carole)

54 66 6Rue FontaineMarc Lavoine- Avrep (Avrep)

FB

OE* Don't WorryKim Appleby- Parlophone (Copyright Control)

la

Sadeness Part IEnigma- Virgin (Copyright Control)

57 53 5I've Got You Under My SkinNeneh Cherry- Circa (Warner Chappell)

UK.DBNLS

24 25 11

Praying For TimeGeorge Michael- Epic (Morrison Leahy Music)

FDACHS.PDXGR.1

C) (We Want) The Same ThingBelinda Carlisle- Virgin (Future Fumiture/Shipwreck/Virgin)

UK

26 12 6The Anniversary Waltz - Part OneStatus Quo- vertigo (Various)

UKIr

27 22 3Kinky AfroHappy Mondays- Factory (London Music)

UK

C) 39 4Alors RegardePatrick Bruel- RCA (14 Productions)

ES

29 20 16Soca DanceCharles D. Lewis- Fblydor (Glens Music)

FDB.DK

30 30 8Suicide BlondeINXS- Mercury (To! Muziek)

EDIINLCH.DKSECR.1

31 29 20It's On YouM.C. Sar & The Real McCoy-mirk/a/5k (NIntrup Musik)

F.B.NLEACH

32 24 14Blaze Of GloryJon Bon Jovi- Vertigo (Bon lovi/Pri/W5rner)

DACHSPDK.1

38 13What Time Is Love? (Live At Trancentral) UK DaNt DK-SF

KLF- KLF Communications (E.G./Zoo/Warner Chappell/Copyright Control)

0 Er*, Step Back In TimeKylie Minogue- PWL (AB Boys Music)

UK.B.k

58 48 22White And Black BluesJoelle Ursull- ces (warner ouppes)

59 89 8Ritmo De La NocheLorca- Carrere (Pink/Hanseatic)

FS

60 55 15We Love To LoveP.M.Sampson & Double Key- as (2nd Hand Music/Siegel)

61 49 23Insieme 1992Toto Cutugno- EMI (Edzioni No. 2)

EP

62 59 7ThunderstruckAC/DC- Arco p. Albert & Son)

ONLCHDKSF

63 88 2Dressed For SuccessRoxette- Parlophone Gamy Fun Music)

UK.Ir

98 2

g66

I'm Doing FineJason Donovan- PWL (AB Boys Music)

I'll Be Your Baby TonightRobert Palmer feat. UB40- EMI (Copyright Control)

60 4Good Morning BritainAztec Camera & Mick Jones- WEA (Warner Chappell)

SKI-

UK

UK

0 93 2Waiting For That DayGeorge Michael- Epic (Morrison Leahy/Westminster)

Stir

68 46 4Let's Try It Again/Didn't INew Kids On The Block -CM (EMI/Mighty Threeksland)

UK.Ir

87 94 2You Gotta Love SomeoneElton John- Rocket (Big Pig Music)

88 3Don't Ask Me

64Public Image Limited- Virgin (Copyright Control)

89 56 7It's A Shame (My Sister)Monie Love feat. True Image- cookerlpo(chryaofickete/Vagin)

®91

My Rising StarNorthside- Factory (Copyright Control)

74 26Se Bastasse Una CanzoneEros Ramazzotti- DOD (DDD/Una Lira/Scombanda)

UK IF

UK

UK

UK

FD

92 92 4Marie JeanneMichel Sardou- Trema (ART Music)

FB

00 2Three Babies

1

Sinead O'Connor- Ensign (EMI Musk)

UK trI

0 E* Love Will Never Do (Without You)Janet Jackson- A&M (Flyte Tyme/MC.A)

95 67 13

Where Are You Baby?Betty Boo- Rhythm King (Rhythm King Music)

UP

DECH

96 79 21Step By StepNew Kids On The Block- CBS (Maurice Starr Music)

Black VelvetAlannah Myles- Atlantic (EMI/Bluebear Waltzes)

98 99

Something To Believe InPoison- Enigma (Cyanide/Willesden/Zomba)

EDP

UK

99 73 7ScandaloGianna Nannini- Ricordi/Polydor (Gienne/Z-Music)

1.3* CandyIggy Pop- Virgin USA (lames Osterberg/Bug)

NI

UK = United Kingdom, D = Germany, F = France, CH = Switzerland, A = Austria, I = Italy, E = Spun, NL = Holland,B = Belgium, IR = Ireland! S = Sweden, DK = Denmark, N = Norway, SF = Finland, P = Portugal, GR = Greece.

= NEW ENTRY

GE* = RE-ENTRY0= FAST MOVERS

Here's what you get:New Larger Size II Biggest Distribution Ever I New Modern Design Must -read Issue

Make your advertising reservations today! Reserve your ad before November 27. Call Amsterdam, Ron Betist, at (20) 669 1961

MASTER CHART - November 10, 1990 FUn Eurocharc Hot 100 is compiled by BPI Communications BV in cooperation with Buma/Stemra. BPI Communications BV/Buma/Stemra - All rights reserved.

Hot 100 is a trademark of Billboard Publications, Inc. used with permission.AmericanRadioHistory.Com

sp. hot BREAKOUTSNATIONAL HITS READY TO P C3 CD E!

uk & ireland

Kylie MineagueStep Back In Time (PRO:

The CureClose To Me Mooefteehd

Kim ApplebyDon't Worry (ftropeone)

Robert Palmer & UB40Dri Your Baby Tonight gm

Spain

Radio FuturesConran De Koper,*

ComplicesLos Tudor OAS

La Trampaketuate Y Beane (Zan,)

Azucar MorenoA Cabdo Mod

MUSIC

germany, austriaScott erland

EnigmaSakes Part I (VrroGe,

After OneTor, Deer Rap (DIXLed

Muenehener FreiheitKoran Zumeds (MGM

Claudia JungFang MO (Echo'Ger)

scandinavia

IzabellaSaone. (ftemSee)

Dorn Dom BoysEngleljes raarsibe

Niklas StromstedtArc Du An Gar (INetronome,o,)

Hanne Boel4,1, Your Heart IllederuDen)

hot 100I o .-11

BS name, A PM Pelt

Man OP

CAtel

1.5 Som Dame,Den eptp,,,

See

Oey LAM, GM

PS 'DM My Omen Amy

Ire

rt't ewe,.

nem Men. ?MA Dm BMA y

A mettite

france

Marc LavoineRue Fontaine AT*Michel SardouMane jeanne (IMO

Les VagabondsNos PIA Mies Ames (Orme)

Les Infidelesfttelle

benelux

Isabelle AHe LaMar Bees rifteloftee

Lois LaneTM Mar Be Love (PoMorrfte

Croy MorseMedley MANefteaz,Over Tin Has ) eernmiSIM

italy

Francesco BacciniLe Donne De Modena (COD)

MangoNella Me Co. (Pm: atm)

Francesco De Gregor!La Donna Came iC&SI

Chico Secchi Project!Say Nab (COO)

A HOT HIT?THIS COULD BEYOUR OWNHOT BREAKOUT!FOR ALL INFOCALL M&M'S MUSICSALES DEPT.AMSTERDAM:71.20.6691961 OA

EUROPEAN MUSIC

top 100MEDIA k.r -NA F-11

%am

Poks

Met tm rem.

AZ.,1.benWe* ne0

drx WV CIP E

MUSICcE

E V Ft. C30 MI"' EMEDIA

Country / 2 3

UNITED KINGDOM Und4..d=seeress.. ,

Alittle TimeDe Am.4.1StultDoAmt

Take My Breath Away

GERMANYMahnI've Been Thinking About You

ettemtemaislICMTom's DinerTam's

nAPINMSo HardMOM.

FRANCE Kingston Town'aures^,

LeJeddOnms entre pee,

A Toutes Les FillesAmen, S Demean. OPM

ITALY Scandalo So HardOaf PO

SeriousD.,....,m,

SPAIN !Can't Stand ItnIsay 4 Matti mit SAMS011

World In My EyesO. K. Maxi

Cuk Of Snap......HOLLAND 9re ere,*

Verdemmt. Idt Liele Did,rerereressre

Have Toe Seen Her'9Have

BELGIUM wrd....t.Idi Lab' Dich....AD.,/

I've Been Thinking About YouSAMmInnIMPAAMP

A Toutes Les FinesMe...SWEDEN I've Been Thinking About You An MittEn Del Kerteemu. ser,Amas

SubstituteImo left

DENMARK Jeg Er Bari Sa Go'aw,,,w sm

World In My Eyes97a.,,,,,a,

It Must Have Lovep... or,

NORWAY .,..,ryig In The Rein I've Been Thinking About You POW Me Heavenpt. ',mgt.,

FINLAND So Herdreassess rerere 11.7,,,a7 Never Enough

APt Om knee

IRELAND I Use Ta Love Her."9.anPa

A Little TimeMt PenteD Pm, pCAPDAtp

The Anniversary Walre Part One

SWITZERLAND k '1'14" Been Lc."smutTom's Diner So Hard

es.uSee iroIrAm

AUSTRIA om's Diner9.9.ms,um

kl, H ,,,ab' Getrareret Von Dirms, I've Been Thinking About You.sre ereissresre,

GREECE Tom's Dinerela MYoums

hopeMilMmIllm

PORTUGAL Nen Ha Estrella No....`aa PO

Praying For Time9res res..,

Marne 1992...woo,

MUSIC ALBUMS 1 IQMEDIA t "I" 4113° EUROPE

Country I 1 3

UNITED KINGDOM ItRir'' '''' Th. 1th' Behaviour trecsi"A.,...11 Deer The Years

GERMANY LIMO Lire Nerd*. Reimnaw an P.m

FRANCE Alors Regard*Pott ken.,

Ron Que Pour CaFM, AMP,

Sane De VAMem ...OAP MAI

ITALY Carn bio4,,, caaa....,

Le Sposo OccidenteleLim ImMeMP

Le Numle

SPAIN In Concert..........ameganwi

Their Greatest Hesn.napan.

Usten Without Pre' ke.9,....9.9."

HOLLAND Tour Of Duty...... -rm'a .9 MI.

Past To hewn 1977 -1990...a., Horizonsonneasa

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BELGIUM MUSIC

MEDIA

"Radio locks do it standing up"could now be a contender forthose tedious car stickers you keepseeing everywhere It's becomingincreasingly fashionable to doyour show in the vertical position,as my station physiotherapist tellsme it makes breathing easier andenables you to "let your bodymove to the music". Pat Sharp atCapital FM and Jakki Bramblesat BBC Radio 1 are two notablepractitioners of the art, and nowstations like Atlantic 252, Hori-zon and, most recently, RadioNow have deigned their studiosso that the DJ has to stand. Butwhat about those of us on thegraveyard shift? Surely the wholepoint of working then is that youcan do it lying down?

The ratecard price of advertis-ing in eastern European countrieshas come my way: 30 seconds on

Gosteleradio in the USSR, au-dience around 120 million, yoursfor US$ 1.600. Fancy Poland?Well, drop a few tens of millionsof listeners and 30 seconds areyours fora snip at US$ 60. Mystation's sales department is stu-dying it closely.

I've also had a rather interest-ing little magazine from Polanddrop through my letterbox. It'scalled Fonorama, and claims to bethe first publication for recordcollectors in Eastern Europe. Thepublisher, Wojciech Zajac tells methat contributions are welcomefrom all over the world, and if youwant to get in touch, you can con-tact them at PO Box 114, 31-829Krakow 31, Poland.

1 hear the new ruling by seniormanagement at the IBA in Lon-don, which proposes to banalcohol sponsorship of peak -timeIR programmes, was dreamed upover a quiet beer or two at theirBrampton Road headquarters.

Proof that reports of yourdeath should never be under-exaggemted (sic). According toLydia Richardson at DeutschGmmaphon, virtually all stocksof a 25 -CD set of Leonard Berns-tein recordings sold out within 24hours of his death. And that's25 CDs, boys and girls, up-

wards of US$ 200 per batch!Noel Edmonds to return to

radio? Well the former BBC Ra-dio 1 breakfast presenter, televi-sion prankster, partner in UniqueBroadcasting and self-confessesdhelicopter freak (he men runs afirm which hires them) could bewell on his way to confirming asyndicated show from Unique. Wewon't get to see the woolly jum-pers that way, Noel!

Red Ronnie, Radio Deday andcommercial TV presenter recentlydevoted a 'Be Bop Alula' show tohis acquisition of the white guitar,much loved by the late (but reviv-ed) Jimi Hendrix. Red convincedhis bank manager that his ownhouse would act as a guaran-tee for the cost of the guitar,£ 160.000 (plus tax and expenses,which he bought, by satellite, at aSotheby's auction!). But whatwould Simi have made of recentlive on -air remarks from Red,criticising the young malepresenter of the TV version of'Rock Cafe for being gay?

And so to the anniversaries forthis week (not many actually).Neil Young is 45 on November 12.Petula Clark is 58 and Annifred'Frida"Abba' Anderson is 45 onNovember 15. Still on the JohnLennon memorabilia, on Novem-

MAKING WAVES

ber 12 it will be 10 years since Gef-fen Records released Starting Over,his last single, and on November15 it we followed by John andYoko's final LP, Double Fantasy.

The current jingle package onGreater Manchester Radio, pro-duced by local firm Alfasoundsome years ago, has a local girlfrom Rochdale doing the vocals.GMR is now about to air an up-date, again made by Alfasound,but this time minus the localsinger. It seems a tennis LisaStansfield was no longer availablefor jingles.

And still on jingles in Man-chester, tuning in during a visit theother day, I noticed that both Pic-cadilly Key 103 and rival stationKEW were using the same backingtrack for one of their jingles. Thejingle company blamed it on atyping error and now Key 103have withdrawn their version!.

Before I forget, 1 must wishgood luck to my dear friend BrianYates, from CBS in London, who(as I write) is off to New York totake part in the marathon. I shallplay the Spencer Davis Group'sKeep On Running especially for

Chiltern - Operating With A Three -Track Mind

Format, Hot FM. CHR;Horizon, dance: Supergold,oldies

III Core anis.: Hot FM - PhilCollins, Sinead O'Connor.Dire Straits, Prefab Sprout,Supergold - Elvis, Beatles,Cliff Richard, Buddy Holly.

Top show: Hot FM drive-simukast across all

reeth Target audience: liot FM

15-35, Hori8on 13.30-5;Supergold 35.55.v

Hours on air, 24 Actual audience: 700.000,

weekly reach 3518 Address: Broadottt Centre,

Chiltern Road, Dunstable,Bedfordshire 1816 !HQTO (0)582 666001

Ownership: Anglia Television17080, Capital Radio 120%)

Frequencies, various

Paul Robinson, programmecontroller for Chiltern group:"We have four FM stations andone AM. This breaks down intoThe Hot FM on three frequen-cies, but each carrying separateodd and commercials. It is con-temporary hit with a mix ofclassic oldies and album tracks.Horizon is . incremental basedin Milton Keynes which broad-casts up -front dance. On threeAM frequencies we simulcast anoldies station, Supergold

"The Hot FM stands for a

fast -paced music nation. We areinvolved in a lot of concerts: werandy sponsored Erasure, DavidBowie, Adamski and PrefabSprout. Gigs are heavily branded.

"We are also involved witharound 200-303 roadshows an-nually, using three vehicles. Tiroare like the BBC Radio I open -fronted lorry, one sponsored byAnglia TV and the other byCentral TV, the third vehicle aUS idea called the 'Boom Box',a 10 metre high ghetto blaster onwheels.

"We have a deal with LutonFootball Club for promotion atmatches. Recently we were involv.ed with the Milk Marketing Boardat Silverstone race track. Any op-portunity and we grab it.

"Both FM and AM program-ming use Selector. Supergold isdistributed to our three AM trans -miners and to other subscribingIR stations by satellite There areplans to repeat this with FM,

"The Chiltern Group got rid ofall cartridges, with commercialsand jingles on computer harddisc. A presenter simulcasting canfire three separate sets at once Ituses an American programmefrom Audio Design. Jingle comefrom Standard Sound recorded inDallas.

"Charts are The NetworkChart, a Billboard US chart showpresented in-house, a local top 30show with separate editions foreach FM - interesting to see theregional variations here and a

ChilternNetwork

soul and dance chart from MusicWeek. All FM -only.

"We carried the syndicatedWorld Cup commentary fromUnique Broadcasting on AM. Ex-cellent material. We also took itsNat Wet Live Action series ofconcerts.

"Playlist suggestions ate byhead of music Clive Dickens; thefinal decision is based on a weeklyjoint meeting with other depart-mental heads.

"We are well serviced by recordcompanies, being so dose to Lon-don. Future plans? We have justtaken a share in the Bristol -basedincremental station For The Pea-ple. We are also interested in bid-ding for a national IR licence'D

Radio Promotion - Private Versus PublicTactics for generating airplay and sales

The implications ofcurrent changes in

Flemish broadcasting law,aimed at outlawing the

bigger networks, have yetto be felt by those

involved in promotingproduct on radio. Marc

Mans examines the wayrecord labels currently

target both private andstate radio stations.

p tans by the Flemish com-munity council to ban net-works such as the Radio

Contact group (M&M November3) are likely to have a significanteffect on the way record com-panies target their promotionalactivities. While most labels in-dicate they will continue to workwith Radio Contact, regarded as amajor pan of any promotionsstrategy, the decision could lead toa decline in the number of optionsopen to radio promo staff ingeneral.

Given the huge number ofradio stations in Belgium, labelsare keen to target them carefully.Yet, while most record companiesare well aware of the relationshipbetween TV music shows and TVadvenising (between May 1989and lune 1990 the Belgian recordindustry spent over Bfr 83 Million-app. US$ 27 million - advertisingon VTM) it is only recently thatthe majority of major labels havehad specific radio promotionsdepartments. The mention is

PolyGram, which has had aseparate radio team for five years.

Developing strategiesBMG Ariola has recently restruc-lured part of its promo team and,since August I, Vero Soetaert hasbeen working full time with thestate channels BRT and RTBF.She is currently working on thenew Vaya Con Dios' single NahNe Nah and both Radio 21 (R21)and Studio Brussel have high-lighted the album. (It was named'Album du Weekend' on R21 and'album of the day' on StudioBrussel.)

Label manager Stef Cockmar-tim " Promotion is all about stra-tegy. 1 keep a list of tactics to pro-mote every record and that getselaborated on by the head of pro-motion. Vaya Con Dios are the

perfect example of h.% our plan,lead to both sales and airplay.What's a Woman was first broad-cast the same day it was availablein the shops and this twin cam-paign brought optimal results.Sometimes, however, we mustgenerate airplay by getting TV ap-pearances. It doesn't work if asong 'a made 'thipertip' on VTMwithout getting radio play.Retailers will get the record in, butthe consumer will not be ready!'

Last September, EMI Belgiumappointed Marjoleine de Groot tohandle the radio campaign for itspriority acts such as The Radiosand Leyers, Michiels & Soulsister."A lot of it depends on how youdeal with the programmers,' shesays. "I don't mind spendingsome lime in our files chasingbackground info on artists beforeI start my tour. This helps build asolid relationship with program-mes. For my radio promotionmeans being on the road a lot!'

The new Leyers, Michiels &Soulsister single, Before We

Started, was released on a Thes.day and delivered to all BRT sta-tions plus Radio Contact im-mediatdy. The other majorstations received it a day later."Belgium is really a kind of pat-clamrk:' says Int Behiels, head ofpromo at EMI. "The privatepush new releases and boost sales,and stations like Radio I, 2 andStudio Brussel act as an addedstimulus if they air certain recordsenough times.

"Radio promotionmeans being onthe road a lot,"Marjoleine de Groot

Most people working in radiopromotion agree that Belgium'sprivate stations are the mostuseful when it come to breakingnew material and the more "tradi-tional outlets" like BRT andRTBF's second channel are in-strumental in boosting sales aftera longer period.

"The big advantage we have,compared to the Dutch stations, isthat certain programme on BM'radio really go in depth with ar-tists, airing up to 5 album tracksas well as interviews!' says Behiels."Belgian programmers don't take

things for granted. They really have a club -mailing list of 50 im-listen to our records, and often portant discos all over the coun-come back to us with ideas or try!'points of view". Clubs have also played a very

important role in breaking Con -Programme schedules fetti's Sound of C, and the titleProgramming schedules are also had already charted before Distri-important for labels deciding sound signed the distribution dealwhen to release a record. Monday with USA Records. "The only

thing we could do was introducethem with the more traditionalmedia:' says Bernard Navez, whohandles radio promotion forDistrisound in the French-speak-ing territory. "But the big pro-blem with dance music here is thatthe state broadcasters won't playit until it has become a hit. Actslike Plaza, Technotronic and Ben-ny B are really what young peoplewant to hear, and privates likeContact and RFM are doing bet-ter than the state broadcasters!'

is a popular day to launch a new French private RTL is also anrelease with only Studio Brussel, important tool for promotingSystem 21 (R21's weekend output) product in the French part ofand the privates having weekendschedules which allow for newproduct.

"We do plan our releases justafter the weekend - that's how westarted with Technotronic at R2E'says Jeroen Mulders, head of pro-motion at CNR. "They picked upPump Up The Jam before theprivates did and we have done the Belgium. Nave, "Technically,same with every new lbchnotronic seen we really can't do anythingrelease' Other state stations and about getting promotion on RTLmajor privates receive their copies but the station is very influentialtwo or three days later and, in my opinion, it is second to

Mulders is currently working RTBF2, far ahead of R21 and Laon the new Clouseau album Of Une.Zo. The LP, the follow-up to Navez's Flemish speaking col.Hoczo?, has passed platinum in league Marleen Basset agreespre -orders (57.000 units on Oats- about the importance of networksber 12). Mulder& "The Clouseau like Contact and individual sta-album may be rather easy for us dons llke Antigoon and Gm "Weto promote, as the doors are wide hand out some 150 copies of aopen already, and I would not new release to press and radio ontake them as an example of how to the Flemish side alone, and inpromote Belgian talent. It's much return we ask for copies of themore difficult with Technotronie playlists as a follow-up. We con.The new Remix album only has solidate this by meeting program.one new song on it, and every- mers whenever we cant'body has heard the other stuff by It was in October 1989, afternow. This is really a very difficult years of in -fighting over the so -product when it come to radio- called broadcast fee, that Belgianpromotion. private stations began receiving

"Studio Brussel refused to air official samples from the recordthe Megamix single, but had industry again, following anRookie' over The Beat on their agreement between IFPI andplaylists. Both Radio Contact and Radio Contact. Now, with theTop FM have been very receptive Flemish networks coming underto the Megamix and another very official scrutiny again, recordimportant tool in breaking this companies may be forced toson of repertoire is the clubs - we rethink their position once more.

Technovon,

"Statewon't play dancemusic it until it hasbecome a hit,"

Bernard Navez

EDIA

20 MUSIC a MEDIA - November 10. MO MUSIC 0 MEDIA - November 10, 1990 21AmericanRadioHistory.Com

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MUSIC

MEDIA

RADIO SERVICES

Calling In The ConsultantsA look at Europe's radio advisers

Does your programming lack sparkle? Do all your DJssound the same? Are your advertising revenues

backsliding and your promotion campaigns falling flat?Do not panic. Help may be at hand, for a price, in the

shape of a radio consultant. Chris Fuller reports.

For years an established andthriving business in the USand Australia, radio con-

sultancy has only recently begunto make significant in -roads inEurope In most territories thishas coincided with the growingnumber of stations and increasedmarket competition.

Taking the leadFollowing the lead taken by JeffPollack, a Los Angeles -based pro-

gramming and research specialist

fall Pack

who has become well -establishedin Europe with his work at

France's Europe 2 and Skyrock,US advisory and managementservices such as Cody/LeachBroadcast Architecture (CLBA)and Radio Services International(RSI) have also begun to seekEuropean clients.

Another well-known Americanradio programmer, Rick Sklarwidely credited for making NewYork's influential WABC themost listened -to station in the USin the 60s and 70s, has joinedforces with British music andnews specialist Dave Bowen toform Bowen Sklar Programming.

And Colin Walters, formerhead of the UK's PiccadillyRadio, operates both his ownradio management consultancyfirm Laurel Benedict, aimed prin-cipally at the UK, and has launch-ed a joint, research -based venturewith Jeff Pollack aimed atEurope. A recent Laurel Benedictcommission saw the installation

of Walters as acting CEO atDublin's troubled Century Radio.

Such a flurry of new consultan-cies would appear to indicateplentiful new business oppor-tunities, though Walters believesmany may have arrived too soon:"In practice I think a lot of themwon't even get past the startinggate let alone finish the race. Inthe UK, at least, the radio in-dustry is still at a very early stageof development as far as justify-ing a range of consultancies whichcould be sustained by the stationsthemselves. I think some so-called'consultants' will have to have anawful lot of stamina and/or deeppockets if they are going to sur-vive'

Defining the roleWith the Manchester -based lau-rel Benedict, Walters aims to fillgaps in all levels of management,from programming through salesto chief executive level. Walters:"What we specialise in is havingon tap at any given time people inevery branch, who can be wheeledin to solve a station's problem fora period of six to 12 months orjust to help launch a station.Secondly, we'll help people trying

forced into doing quality focusgroup research on public percep-tion of their stations. Secondly,they will have to do auditorium -testing to make sure the musicthey are playing is right. Thirdly,they will have to do calloutresearch on the current playlist tomake sure the stuff they are play-ing is full of verve and interest andgiving pleasure.

"As competition increases, I'msure more stations will feel theneed for this kind of research,though our general aim at thistime is to establish a basis for thefuture and our overheads arc cry

A more programming -orientat-ed venture Bowen Sklar retainsoffices in Swindon and New Yorkand will initially aim to build aUK base before looking to Irelandand then mainland Europe Itsfirst client is the Bristol -basedGWR group, with the initial briefto advise on Bournemouth station2R's format change from MORto top 40.

Staff trainingAccording to Bowen, a well-knownfigure in UK radio managementwith spells at Hereward, RadioAim and GWR, the firm's centralservice is called 'Contract Pro-gramming'. This includes thecompiling of weekly playliststailored to individual stations' re-quirements, staff training and the

"Looking to implant an Americanformula into a very different marketingsituation is bound to fail,"

John Catlett

to get significant shareholdingswithin the industry. We can dothat most easily by helping themput together, or become part of,applications for licences!'

The Walters/Pollack venturehowever, is more European inscope and is "essentially a

research company, though thesort of high-powered expensiveresearch that we might seek to doremains pretty alien to this coun-try even though it is a way of lifein the US.

"Lang -term, what is going tohappen is that stations will be

co-ordination of competitionsand promotions.

With deregulation, Bowen saysthere is simply not enough pro-gramming talent to go around,which is where consultancies canplay a 'vital' role: "I think ourcompany offers realistic servicesat a time when many stations real-ly need them. Top talent is hardto find, and, if found, is very.pensive.

"A lot of these new stations are,by necessity, going to be on verytight budgets - they have to learnhow to budget. We can provide

cam sore,,

the necessary expertise in theseareas and provide top talent forbottom dollar!'

Presenter -training will also becentral to Bowen Sklar's opera-tion: "Lack of good on -air talentis a big problem for UK radio. Wecan provide continuous training,providing regular airchecks andon -site instruction. It remains truein this country that an awful lot ofpresenters are unaware of theirresponsibilities to the audience,advertisers and the station as awhole. There are a lot of jockswho am broadcasting to theirmates!'

Walters agrees there is "a verysevere lack of presenter talent.The industry has expanded quick-ly recent years and it takes timefor new people to come throughthe various channels and todevelop ability. Also, a greaterconcern, the style of radio pro-gramming which has developed incommercial radio does not lenditself to emergence of qualitypresenters. We have, by and large,

one style which tends to be verycurrent -hit orientated and withpresenters prone to flippant jokesand schoolboy humour!'

Mainland EuropeIn mainland Europe, it is this lackof trained on -air talent thatDutch -based Ad Roland has

tackled head-on, with notablesuccess. Roland stages regular in-tensive training courses forpresenters at his studio complex inBeusichem, Holland, with a clientroster of mainly West German

commercial stations includingKiel's Radio Schleswig-Holstein(RSH), Nuremberg's Radio F,

Mannheim's Radio Regenbogenand, a recent addition, Munich'sChativari outlet.

Ad Roland

RADIO SERVICES

"Ad Roland has been vital tothe sound, shape, style and suc-cess of this radio station!' saysHermann Stumpert, programmedirector and MD of Roll, one ofthe country's leading commer-cials. "There are very few radiopeople in Europe with his know-ledge, and no one else with theability to pass it on to others. Ayoung industry such as commer-cial radio needs strong guidanceMom European -based consul-tants like Roland are needed if thissector is to grow quickly!'

Roland, a well-known Dutchradio personality, began his Euro-pean Media Services consultancyon an informal basis six years ago,initially with RSH. Now hisreputation has spiralled to the

point where "I am in the happyposition of taking on only thosecommissions that I believe I willreally enjoy.

"When we started, RSH couldnot attract staff from the ARD

perly communicate on radio oranything about consoles, micro-phones of programming!'

Aside from hands-on stafftraining, Roland has also been in-strumental in the development of

"1 take on only those commissions that Ibelieve I will really enjoy,"

Ad Roland

stations because at that timeprivate stations had an amateurimage' he says. "There resulted adifficult situation whereby staffhad to be recruited from a pool oftotally inexperienced peopleMany of them had the requiredtalent, but few know how to pro -

formats at a number of stations.Indeed, at RSH, he is creditedwith the first precise audience-targetting in Germany, and laterintroduced Selector into the coun-try at Nuremberg's Radio F

Roland: "I never needed toadvertise, but with the success of

TUNED IN TO

OUR GERMAN CLIENTS

- F.F.H.- R.S.H.- RADIO 7- RADIO F- RADIO IN- RADIO NRW- RADIO TELE 1- CHARIVARI MOnchen- RADIO REGENBOGEN- RADIO GONG MAINLAND- ANTENNE NIEDERSACHSEN

AND WE ARE PROUD TO BE A PART OF THEIR

MUSIC

MEDIA

24 MUSIC A MEDIA -November 10.1990MUSIC A MEDIA - November 10.1990 25AmericanRadioHistory.Com

MI,154

rer:9MEDIA ASH Radio 0 people started

looking upon me as consultant.Basically, I act as a mirror. Peoplesetting up new stations, who maynot necessarily have any ex-

perience in commercial radio,appear to need the kind of feed-back that we can provide. It'sknowing about audience target -ling, about record appeal andburnout, about how people willreact to different records duringdifferent dayparts. This may becommonplace in the US but inmany European countries theystill represent new concepts!'

Format diversificationIn its application of new formats,Bowen says it will judge each sta-tion according to its individualmarket: "Top 40 is, of course,very tempting to adopt becausethe majority of the research isdone for you in the shape of thenational chart. But, in a com-petitive market, there's a tendencyfor a top 40 format to be adoptedin spite of the needs of the au-dience. Just look at the welcomethat lux FM has got in London,for example, and it clearlydemonstrates that non -top 40 for -

Dave Bowen

mats can work if devised and ex-ecuted properly."

Along with Pollack, anotherAmerican radio expert with a

strong European reputation is

John Catlett, a US broadcasting

RADIO SERVICES

and marketing specialist whocame to Europe in the mid -80s tomn the influential pirate, Laser.As a consultant, over the pastthree years Catlett has been close-ly involved with the developmentof Irish long -wave station Atlantic252 plus, earlier this year, Lon-don's Jazz FM.

and they say 'well I could hire youbut I really need to spend anotherL 25,000 on advertising', I can tellthem that any additional amountspent on advertising or staff orwhatever can't compare to the ad-ditional benefit he gets out ofhaving an outside professionalwith experience there to give him

"Stations will be forced into doingquality focus group research,"

Colin Walters

Catlett sees the growth in radioconsultancies as a direct responseto the increased number of sta-tions: "In the UK, for example,commercial radio broadcastersfelt that a monopoly was theirGod-given right in their market-ing area. Now, of course, theintroduction of the incrementalstations is changing that!' But hewarns that those who simply"look to implant an Americanformula into what is a very dif-ferent marketing sitution are

bound to fail".In Catlett's view, some con-

sultants are tacticians doingspecific tasks, such as "figuringout how to put a music computerinto a station" while others arelonger -term strategists. "WithAtlantic 252 in particular I washired on the same day as themanager, on a long-term basis, towork on the overall direction thatwould make the station fit themould that the board of directorshad planned for, but that wouldmeet the market needs of 1989and 1990 when the station wasfmally launched. The originalplans had been drawn up aboutfive years before when the marketwas very different'

Cost-effectivenessUsed properly, consultants can beextremely cost-effective, says

Catlett: "When I talk to a station

an informed, independent view ofwhat's going on. To observe andsuggest things, to guide, toevaluate and so on!'

Mother advantage is that"when you've finished with theconsultant you don't have to pen-sion him off or keep him on justbecause the state rules that youcannot fire people Consultantsare hired and let go much moreeasily"

Catlett's preferred way ofworking is "to deal directly withthe station manager and be giventhe freedom to tell him things hemay not necessarily want to heat

the precise nature of commissionsand their duration. The US -basedcompany, Cody Leach BroadcastArchitecture(CLBA), is targedingmarket leaders in West Germany,France, Italy and the UK withresearch 'packages' ranging fromUSA 15.000 for station perfor-mance audits to US$ 80.000 forsix-month consultations on for-mat design and development.

Whether a vital addition for thelong-term prosperity of radio, orunjustified expense in an infantindustry which must find its ownway, opinion on the real value ofconsultants in Europe remainsdivided. In the view of BennyBrown, presenter of the Europeanversion of the 'American Top 40'and himself a former stationmanager, "If a station is in acompetitive marketplace and is

having a hard time and needs todo better, then expenses such asresearch and audience analysisbecome necessary. But if thatradio nation is doing just finethen it's hard to justify spendingthe extra money just to prove apoint.

"Consultants seem to me likethe guys who know the way but

"Top 40 is very tempting to adoptbecause the majority of the research isdone for you,"

Dave Bowen

It can be very frustrating to arriveat a station, be asked to solve aparticular problem and thendiscover that's not really the pro-blem that needs dealing with atall. But if that's your brief inmany cases you are powerless todo anything about itT

On the matter of price, none ofthe consultants interviewed forthis article were prepared to revealtheir charges, several saying thatfees varied steady according to

can't drive the car. There are toomany who will tell you what'swrong with your radio station butcan't fix it. A competent pro-gramme controller wig alreadyhave Iris own set of consultantsanyway I'm not damning them,they have a role and can be useful,

but for a station to look to a con-sultant to pull it out of trouble isdangerous!'

(a...amen,

Angela BondMusic Radio ConsultantTel.: (44) 71 638 1174 Fax: (44) 71 256 5680

(44) 263 712 530

We see no limits to your music.Are you sitting right now worrying about time

rlInt rnr,1.1 impede

your CD production?Phone and send us the tape at once, and let us see

to it that your music is given safe conduct throughevery technical restriction and over any geographicalboundary.

Welcome to our unlimited world.

cOTCD Plant Manufacturing AB,

Box 9035, S-200 39 Malmo, Sweden.Telephone: + 46-40 31 24 00. Fax: + 46-40 94 96 60.

26 MUSIC 8. MEDIA November 10, teesAmericanRadioHistory.Com

STATION REPORTS STATION REPORTS

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track wPect receives specwlernphawslor the week The "LP- designat,n*he new allamais)*

UNITED KINGDOM

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Jason Donovan., Doing PineKyke Mmogue- Step Back InThe Lis. There She Goes

II List:AD Clannad. In Fortune, Hand

Craig McLachlan- Almost eltThe Mission. Hands Across ThePrince- New Power GenerationZoe. Sunshine On A Rainy Day

METRO FM . NewcastleGiles Squire - Prog. Contr.AO BIrtk Box. Fantasy

Wilson Phillip, ImpulsIveJon Bon low, MiraclePrince. New Power Generation

Craig McLachlan- Almost FeltAlter 7- Can't Stop

PICCADILLY RADIO ManchesterKekh Pringle Head Of MusicA List:AD Berlin- Take My Breath Away

The Cure. Close To Me

NrterJames Ingram -1 Don't Have TheJanet Jackson. Love WillElton Jahn- 0u Gotta LoveLush. Sweetnes And LightKyke inogue- Sup Back InPet Shop Boys Only The Wind

Don't Ask MeRighteous Bros UnchainedRoxette- Dressed For Success

Jimmy Somerville. To LoveList,

AD Ole. Adams-Rhyth OIL.Innocence- Let's Push It

Pref. Som. We Let TheThe La's There She GoesWM1,101e- Love Speak Up

GREATER LONDON RADIO. LondonTrevor Dann Head Of MusicA L.AD Bobby McFerrin- The Garden

Steve Waive., One And Only MARed Hot Blue LP

Echo The Bunnymen- EnlightenGeorge Michael. Warring For

B List:AD C .ins/1.1 Knopflert Poor Boy

Righteous Bros- Unchained

BRIO. BirminghamRobin Valk - Head Of Music

LIA:AD Paul Simon -The Ortious Child

Mariah Carey- Love Takes TimeRighteous Bros. UnchainedBlack Box. FantasyDel Amitri. Spit In The Rain

B List:ADo Ion on Jeri. Miracle

The Beloved -10 Alright NowJohnny LIII. My, My, MyCher- Baby I'm SunJan. Ingram. I Don't Have Ti,Prince- New Power GenerationQueensryche. EmpireBen Markus White RoomClannad. In Fortune's HurlPoison- Some.mg To BelieveNew Model Army- PurityJagged Fdge- Out In Ti, Cold

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A List

Paul Simon- The Obvious Chikl

Wilson Phillips- WAMart Almond. WA And

Power GeneSaranPonnBnNwMiracle

Craig McLachlan- Almost FekBlack Box. FantasyBob Geld. A Gospel SongJason Donovan.. Doing Fine

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Clannad- Fortune's Hand

Howie G. g Come TogetherSteve Winwood, One And OnlyDonna Summer- State 01Jagged Edge- Our In Ti, ColdN.Joi. AnthemTen Cry- Whate.r Makes YouNick RobertsonSlice- Show MeRed Box. Trein

En Vogue- You Don't Haw To

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AD Wilson Phillips- ImpulsiveConcrete Blonde. Joey

A ListAO lur. There She Goes

Bette Midler- From A DistanceTony Toni, Tone. Feels GoodPI.L.- Don't Ask Me

RADIO TRENT GROUP NottinghamLen Groat Deputy Prog.Dir.A List:

AD Breathe- Say

BroA

Prayer

Milltown ApplegreenB List:

AD Robert PalmeNUB10-1'1BeJrton Donovan. I'm Doing FineCher, Baby I'm YowlThe Cure- Close To PleMt Wet Wet- Blue For YouHeamaveJjacelyn Brown, FeelManah Carey, Lon, Takes Time

C List:AD Ponom Something To Behrte

New Model Arrny- PurityLonme Gordon. I Have To

Craig McLachlan- Almost FeltEcho g The Bunnymem Enlighten

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Senators. I'm Always Sorry NowHorse- CarefulJames Ingram. Don't Have TheBrethe- Say A PrayerRobert Palmer/UB 10. 1.11 BeDel Amitr, SjLt In The RainKim Appleby, Don't WorryKylie Minogue. Step Back In

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AD Strte Winwoo, One And OnlyPrince- New Power GenerationDonna Summer- S.. OfBreathe- Say A PrayerBob Geld. A Gospel SongReal People- Window Pane

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Craig McLachlan. Almost FeltFranke aye-

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LP Traveling WilburysPet Shop BoysRed tag Blue

MDR 2 HamburgLet, Ackerman- Head Of Music

L CageyStrings- Heute Nacht

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AD Whrtney Houston, I'm Your BabySandra. One More NightEnigma- Sadeness Pan

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Double jam -The Power Of Human

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LP Lou RawlsPer Snop Boys

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RADIO XANADU MunichArmin Kessler Head Of MusicIP Enigma- Sadeness Part I

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LP Steve Wynn

SCHWARZWALD RADIO. FreiburgLothar Engel. H.d Of MusicA List:

London Bear- ve Been Thinking

Annetre Humpe- Ich KuesseBrerthe. Say Hello

Whitney Houston- I'm Your BabyDepeche Mode. World !nitNelson- Love And AffectionMatthias Rern- Id H.'

AD Mari. Carey- Love Takes rimeBAP-

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adB Boys Blue- Queen Of HeartsVisserN Redly, Hallrtinado

RADIO SALU - SaarhrueckenAdam Hahne Prog. Dir.PP Vanilla Ice- Ice Ice Baby

Deep Purple- King CI DreamsHerherr Groenemeyert Luxus

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LP BAP

RADIO / TO.N. Bad MergenthelmThomas Tscheschner Head Of Music

PP Hall 8, Oates- So Close

AD Kan Wilde. World In PerfectBob Geld. Lrte Or SomethingBAP- Alles Ern Lot

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RADIO ARA AschaffenhurgUdo Langenehl -Music Dir.IDiPP Hall Oates.. Close

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AD Pretenders. Sense Of Purpose

Vaya Con Dos- Nab Meh NahJonathan Butler. Heal Our Land

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RADIO F Nurembergsie Hoge - Prog.Dir.A List:

Nick, Doch Die ZeitMc. Morgan- Wie FackelnHalo James Ba

Charles D Lewis.by Sea DanceElton John- ,u Gotta Love

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IM:MMZMMIRTL - ParisMonique Le Mandl Head Of Prog.Selection Monique le !dards:

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19.KnopflCAtkins

0.M ParisNathalie Andre Head Of MusicAD Gerard Berliner- aura

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LP Red Hot &BlueJulio Iglesias

Paul Simon

SOD RADIO. ToulouseMarie Ange Reis Prog. Dir.

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LP The CUM

Led Zeppelin

NRI NetworkMax Guareini Dir.

ListAD jell Lynne- Every Little Thmg

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My

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VARA HilversumRoll Krum Head Of MusicPP Zucchero Foram, MadreAD Vaughan Bros- Tick rock

Something Happens ParachuteLP Traveling Wilburys

AVRO -Hilversum1.0 Newnan -Need Of MusicPP Happy ondays- Kinky Afro

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MC. HilversumJam De Grootillenk *awe DMPreciPP Elton John- You Gotta LoveAD Sweet Sensatron.11Wishes

PSetabb.2 G0vY Anniversary

LP Bobby ',trig/Terry Evans

SKY RADIO. AnnumTon Lathouwers Operations Mgr.A List:

MC Hammer- Have You Seen HerMaria McKee- Show Me Hewenbndon Bea, Ive BeenStve Miller Ban, The Joker

OList:

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Oleta Adams Get Here

IIMEMEMEIMBRT - Studio BrusselsI.. Hautekietrtdark Coenen Prod.A List:

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Traveling Wilburys CDTrockener Kecks CDSteve Winwoad CDRobert Palmer/LIB 90. I'll beVaughan he Thk TookPopes CDSoulsister CDLos Lobos. Down On The

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The Radios

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LP INXS

RADIO CONTACT F - BrusselsJean.Lou Benin Prog.Dir.

ListPet Shop Boys So Hard

Snap- Cult 013,London Bert, I've BeenTechnotrnic- Rocklin' Over TheNXS. Suicide Blonde

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Debut Album

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Bel. radio RoyaalEsp. radio Madrid-SerEur. VOABulge a radio VarnaFin. radio 1, 91.9 FM

CBS28 MUSIC A MEDIA- November 10,1990 MUSICS, MEDIA- November 10, 1990 29


AD George Michael- FreedomBarry White- Wanna Do It

Jason Donovan-Step Back In

Jason Donovan- I'm Doing FineKim Wilde- World In PerfectGiovanni -0 Donnerai ToutCaron Wfueler- Drill' In Thejo Lemaire- C'est Mon BaNauBetty Boo- Doin' The DoSone.ing Happens- ParachmeBombalurina. Bitsy TeenyBlue Pearl- Naked In The RainMC Hammes Have You Seen HerMaria Show Me Heaven

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AD Mar, McKee- Show Me HeavenCraig McLachlan- Amanda

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RADIO GOON -AntwerpMet Keiser - Dir.

PP S.A.., Thrvugh Before WeA List

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oneLove it'sA ShameRollmg Stones- SatisfaceonThe Farm. Groovy Tr.Bell Bir Devoey .11eSybil- Make It Easy On MeCarly Simon. Better Not Tell

LP London Beat

DRS 3 BaselChris -tool, - Music Coord.A List

Goes Sun Comes Up No MoreCharlatans- White ShirtCrank -I'm A ReiserDream Academy -LoveElectribe 101- You're Walking

The Farm- Groovy TrainDGun Club- The Great ivide

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Dream Academy- Lovee- Drearn Boy

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LP of Mercy

STATION REPORTSBETE 3 LuganoGiorgio Passer. Head 01 MusicHeavy Rotation:

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Medium Rotation:,. De Andre- Megu Megun

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LP Z.Z Too

Whitney HoustonVan MorrisonPaul Simon

EMIIIE=M1UTE 105 MilanAlex Peroni Prog. Dir.Grant Boson - DJ/Prod.A List:

George Michael LPINKS LP

Pet S. Boys LPA -Ha LP

Nelson- Love & AffectionCaron Wheeler LP

Jon Bon Jovi LPWhitney Houston- Pm You..Duran Duran LPDee,. ,Prince LPbndon Beat LPFatrnan. Release Me

Thiyo LPMa. Carey LP

RAI STEREOUNO .RomeEMolinari-Dir.E.BeIllsarlo rog. Dir.PP Pet Shop Boys So Hard

INXS. u,. BlondeDalla- Amen, AI Lupo

Wilson Phillips Release MeNew Entries:

The Cure- Never Enough

MnCare, Love Takes...

Van Morrison- Real Real GoneChristiano De pace- NataleU2. Night And Day

AD Bombalurina Bitsy Teeny

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RADIO DIMENSIONE SUOMOCarlo Manci Music DirectorPP George

inMichael- Waiting For

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RADIO MONTE CARLO - MilanFrances. Niglio. Prog. CottA List:

George Michael LPPref. Sprout LP1927 LP

Breathe Say A PrayerWithoutINXS. Suicide Blond0DIsappearNeville Bros LPMusic Speaks Louder (Comp.)LP

Dave Stewart- jack TaIHngDeacon Blue. MI Never FallPaul Simon LP

AD Stevie Wonder- Keep Our LoveFavorite Angeh Only Women Bleed

DEEJAY NETWORK - MilanDar. Usuelli - DJPP Zoe. Sunshine On A Rainy DayAD Re- beN PalrnerRIB40.111 Be

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RADIO PETER FLOWERS. Mi.Marco Gar -oval Prod.

PP Harriet- Temple Of LoveA List

Nelson- Love And AffectionINKS- Suicide BlondeLondon Beat- Pve Been

AD Stevan aKeep Our LoveSo. Dragons Mother UniversePet Shop Boys So HardThe Cure- Pierer Enough

RADIO MILANO INT. 101Glgio D'Ambrosio - Prog. Dlr.PP Phil Collins LPA

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A List:Duran Duran- SerlousLondon Beat. Ive BeenBlue Pearl- Naked In The RainMari.

Love Takes T.eNelson- And AffectionINXS. Suicide Blonde

AD Paul Simon- Obvious ChildDave Stewart -The Love Shines

L A Mx- Corning Back For MoreIvIrke AnoMer thghtVan Morrison- Real Real GonePrince New Power Generation

LP Van Morrison

That

Shop BoysThe Cure

RADIO BABBOLEOLenny 131/Prod.PP Jimmy Somerfike. To LoveA UsV

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Ste. Winwood One And OnlyPet Shop Boys Being Boring

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LP Edie Bride!,-Raveling Wilburys

RADIO STAR VicenzaMaurizio 'guess, Prog. Dir.PP Sybil- Make It Easy On Me

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David Grantomanda

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"Styx

RADIOUNA CagliariAndrea AngIoni - Head Of MuskPP &ago Anton., Se TuA

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LP Roger Waters

OMILMEKNIIIRADIO MADRID - SERRafael Revert Music Mgr.Nod Playl.

Eros Raman°, Canclo.sPP Vixen- Love h A Killer

Un Pinguino Fn..- Sec...The Cure- Close To MeDann Naturrn.Kylie Minogue Step Back InMariah arey- Love aaes TimeAI B. Sure, MisunderstandingElton joh, You Got. LoveNeneh Cherry- I've GOI,

Popular PM/CADENA COPE MadridCar. Finely - Music Dir..A Liss:

31 japonesas Cerca Del A.INKS- Suicide al..

Meru. Y Ben.DNA/Suzanne Vega- Tom, Diner

Tam Tarn Go- Espaldas Moladas

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1 P 07.2 MadridRaul Merchant Music Mgr.Nut MA.

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AD Gonna N.n. ScandaloMC Hammer- Have You Seen Her

LP 07r Days Of Thunder

CANAL SUR PP010 - &WOWPaco Sancho Music MgrPI Elise horrIlo- On The Way Up

Heroes Del Silncio. Entre DosHall & Oates So CloseVaughan Bothers- Telephone Song...Biscuit In The House

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RADIO 16 MadridJorge De Anton Prog. DinPP MC Hammes Hare You Seen Her

La nion- Fueron Los CelosElton fol. You Go. Lo Yove

Whitney Houston- m ur Baby

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Tarn Tarn o- EPaidaS MoladasLP Paul Simon

Nat King Cole

EMEMMUEMZIRISSRADION P3 KLANG A C:0Weekdays 13.303 PMPontus EnhomIng Prod.Playlist

Loose nds- Cheap TalkPet Shop Boys So H.

Robert Pd

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LP Paul Simon

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RIKSRADION PlTRACICSLISTANSaturdays . PM

Kindvall Prod.Pet Shop Boys- So Hard

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Belinda CarlNe- We Want TheCrying In The Rain

Alannah MylesThe

Of MineMC Hammer. Have You Seen HerSonia- End Of The World

SAF RADIO CITY StockholmMartin Loogna Head Of Music

AD Twenty 4 Seven- Are YouVanilla Ice- Ice Ice BabyPrince- New Power GenerationDave Stewar, Love ShinesNew Kids orr Block- Let, TryHoop Rem Night A. Day

rnatic- Fascinaung RhythmGrve The Music Back

Lou Rawls- Supposed ToHindu Love Gods- Raspberry

CITY 103 - GothenburgLars Bodin Music DirectorPP Carly Simon- Better Not TellAD Geoe Lamon. look Into

,nary. Whatever Makes YouTiffany- Mew InsideRuby Turner-Cryin.Traveling Wilbur,. She's MyKon Kan- blurry,Indecent Obsasion- SayK. Wilde- World In PerfectMora Trask- Tigenakten

LP Red Hot 0.

RADIO GOTHENBURGLOMPiratt Had OlbusicAD Traveling WIlburys She, Ply

Stevie Wondes Keep Our LoveLou Ra.- les Supposed ToKnead O'Connor- Three BabiesWilliam- TVDr Alban- No Coke

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30 000510 0 MEDIA - November 10, 1990 MUSIC A MEDIA - November 10, 1990 31


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32 MUSIC A MEDIA - November 10. MO MUSIC A MEDIA - November 10, 1990 33AmericanRadioHistory.Com

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['If) irD LEME NT


PHIL, TONY& JOHN

THIS TOUR WAS EXTREMELYSERIOUS WITH SOME SERIOUS

HOUSE RECORDS.

(BUT WE THINK THE NEXT ONEWILL BE EVEN MORE SERIOUS)

YOUR FRIENDS INSCANDINAVIA

FLEMMING, THOMAS & STEEN

NtiLanigiampTHOMAS JOHANSSON

BOX 1018, 181 21 LIDINGO

PHONE 08-767 01 10, FAX 08-767 99 61

FLEMMING SCHMIDT / STEEN MARIBOE44 VESTER SOGADE, 1601 COPENHAGEN V

PHONE 33-11 81 81, FAX 33-91 24 12

SPECIAL SUPPLEMENT

Serious Hits - Live And On The AirwavesPhil Collins, proof of the power of personal promotion

Phil Collins's But Seriously' European tour was amassive event taking in II countries and involving

nearly SO concerts. The album itself topped the LPcharts in 14 European countries, and now, one year

after its release, Phil Collins is at it again with the'Serious Hits... Live' album. In this special

supplement Music & Media salutes his success.

It has to be said that theundeniable success of ...ButSeriously was not entirely a

one-man operation; and Philwould be the first to agree thatbehind every hit record there is ateam of record company peoplelooking after the marketing, pro-motion and sales, and a manage-ment company whose contribu-tion and workload should not beunderestimated.

That the artist should get theplaudits (and deservedly so) is notat issue, particularly when, as isthe case with Phil Collins, youmake an album that captures theimagination of an entire Conti-nent. The facts and figuresrelating to ...But Seriously arewell documented but that won'tstop us running through them justone more time.

Sales in Europe since thealbum's release last Novembernow exceed eight million, testi-mony to the quality of Phil's workand the dedication of two recordcompanies - Warner Music Inter-national, which represents PhilCollins for the world outside theUS and the UK, and VirginRecords, his UK record company.

He has topped the album chartin 14 European countries and therecord has gone platinum inAustria, Finland and Norway;

double platinum in Belgium,Denmark, Holland and Portugal;triple platinum in Italy, Swedenand France; quadruple platinumin Germany and Switzerland; sixtimes platinum in Spain; andseven times platinum in his nativeUK.

There have of course been fourmajor hit singles from the album;Another Day In Paradise; I WishIt Would Rain; Something Hap-pened On The Way To Heaven;and That's Just The Way It Is -and a tour of immense interna-tional proportions, even in thesedays of world tours.

Planning the campaignIt had been five years since PhilCollins released his last soloalbum, No Jacket Required, andit was not a time to be complacenteven if the man had constantlybeen in the public eye with histours and recordings with bothGenesis and Eric Clapton and thefilm 'Buster'. So the campaign tolaunch ...But Seriously had to becarefully considered and well con-structed.

Peter Ritchie, director interna-tional marketing/artist development, Warner Music Interna-tional, knew exactly what messaghe wanted to get across. "It waan album, taking into account th

reshemesom

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songs and the musicians involved,with which we planned to reposi-tion Phil Collins as the musician,rather than the all-round enter-tainer that some of the sound-tracks suggested. The title told usit was a more serious Phil Collins.

"The whole process startedwell before the release of thealbum when Tony Smith, Phil'smanager, and I toured roundEurope playing the album to ourkey territories and presenting thecampaign plans and merchandis-ing ideas. This really got

Friendly Ovals... Jon Webster, MD VirgMusic International's marketing & artistand Peter Ritchie (0.

everybody excited about therecord which was exactly the reac-tion we had hoped for!'

The personal touchPhil Collins's personal contribu-tion to the campaigns was a majorpart of the planning that tookplace prior to the release of...But Seriously, as Peter Ritchierecalls: "Phil's availability andwillingness to do promotion workgave us the chance to reaffirm thepoint that Phil Collins is one ofthe world's premier musicians.His co-operation, for an artist ofhis calibre, was quite amazing.

"He did an extraordinaryamount of work but throughoutthe campaign the emphasis wasfor Phil to do quality promotion.He didn't do everything, that wasnever the intention, but he did agreat deal more than many otherartists have ever done.

"He is very co-operative andreally understands the value ofone-on-one interviews from thepoint of view of radio stationsand newspapers. The whole exer-

else was decided in conjunctionwith Phil and his manager TonySmith... they were very activeand very involved!'

Co-ordinating Phil's promo-tional activities in continentalEurope was Jaquelyne Ledent-Vilain, director of European pro-motion Warner Music Europe:"Without doubt Phil Collins is thehardest working of all the artists Ihave worked with in 17 years. He issomeone who, when he decides togo out and do promotion, willdedicate himself to the task.

n Records (centre), celebrates with Warnerdevelopment senior VP Kick MI Henget (r)

"Reis the only person who canput across the right messageabout his album to the media and,ultimately, the public He is pro-fessional and respects the peoplehe works with and the people whomake up his audience I think helikes meeting people and his man-ner is easy and comfortable I

know that everyone in Europeanmedia appreciated just how muchpromotion work he did do... hewas averaging 15 interviews a dayat one point!'

Overseeing Phil's activities inthe UK was Nick Godwyn, headof promotion for Virgin Records,who quite simply states: "Firstly,Phil Collins makes very goodrecords. Couple this with the factthat he is prepared to do an awfullot of promotional work... youcan't ask for MOM.

"He is interested in the radioreaction to his records, who'splaying it and who isn't, and heunderstands radio promotion. Hisattitude to things is very business-like and he has the same attitude

continues on page 55

MUSIC

MEDIA

MUSIC L MEDIA - November 10. MO 53AmericanRadioHistory.Com

Congratulations

and best wishes

on your

latest release.

Thanks for

letting us

help bring

the Phil Phenomenon

to the world in

continued from page S3

when dealing with his releases. Hetakes time to give a reasonedresponse to any request that ismade to him... they are all care-fully considered. But all the timethings have to be right and thenice thing is that he does listen toadvice about what are the rightthings to do. He has no precon-ceived ideas about what he shouldor shouldn't do!'

A radio perspectiveDominique Duforest, programmedirector for N11.1 in Paris, has nodoubts about Phil's commitment:"Phil has visited us on many oc-casions, he is one of our favouriteguests, and it seems to me that hispromotional work level is excep-tional. It has certainly had an im-pact on his record sales in Francewhere he is incredibly popular!"

Across at Skyrock, programmedirector Laurent Bouneau is

equally enthusiastic: "Phil's visitto us was incredible... he is un-doubtedly the artist of the year asfar as Skyrock is concerned. A lotof our progress and success overthe part couple of years has been

SPECIAL SUPPLEMENT

down to Phil Collins."This year for us has really

been Phil Collins versus Selec-tor... we couldn't get through aprogramme even now withoutprogramming a couple of PhilCollins's tracks, which is a deci-sion we make... and the Selectorwouldn't!"

Italy, too, is full of Phil Collinsfans and one of them is BrunoPlayer, programme director forRome's Radio Dimensions&lona "We had a very good visitfrom Phil. 1W played some albumtracks and the singles and talkedwith Phil about his music forabout 30 minutes. He was verysincere, very relaxed, very co-operative and very helpful!'

Rafael Revert, music managerof SER Spain, squeezed a lot outof Phil's visit to his station. "Hevisited us fora one -hour interviewspecial and he also did an inter-view for our own magazine andsome special greeting messagesfor the station. He really dideverything we could have asked,was really very nice and even spenttime posing for photos with ourqaftl'

Phil receives a special award for sales of over 6 million copes of But Seriously in

continental Europe from Barron Lapez, chairman and CEO Warner /MusicInternational

Utz Ackerman, head ofmusic at NDR 2 Hamburg, mayeel have got a personal visit fromPhil but they got the net bestthing: "Although Phil didn't getalong to our studio we did gel toan interview with him when oneof our people went to see him inanother part of Germany which

was very good for us!'Interestingly, but perhaps not

surprisingly, even those stationswho didn't get a visit from Phil inperson are also suitably impressedand understanding. As WernerHoffmann, DJ and producer withWDR in Cologne, says: "Wedidn't manage to get a visit from

Dear Phil,

In the 18 years that I have been promoting shows in Spain

no one has ever, ever sold tickets so fast

But seriously,

congratulations,Gay Mercader

Gay & Company

Caspe 33, 2 e, le

Barcelona 08010

Tel.: (3) 318 - 8666, or (3) 318 - 8416

Fax: (3) 301 6479

Telex: 93181 Dgui

MUSIC

MEDIA

flADIOXVISIONMUSICS MEDIA Moromber 10, IMO SS


MUSIC

MEDIA

productions

SERIOUSLY

Phil,we thank you forcombining work andpleasure in such a way !It was sheer delight.

Instead of advertising on a full page wewill donate the costs of a half page to"LIES RESTAURANTS DU COEUR"for the homeless

ALAIN LAHANA CANAL PRODUCTIONS20, Ave de la Porte de le Valetta 75019 PARIS

141: (0)1 40355544 Fax, (0)1 40366059

SPECIAL SUPPLEMENT

Phil this time around because hedidn't visit Cologne... it was adisappointment but we under-stood the situation with thepressure on his time'

Capital Radio's head of musicRichard Park believes the Londonstation plays a particular role."Capital is Phil Collins's localradio station and we know he is agreat fan!' says Park. "He hasalways treated us with greatwarmth and we have the utmostrespect for his work.

"We have played the cover offthe ...But Seriously albumbecause the listeners wanted itthat way. He is a popular per-former and his accessibility andhelpfulness have undoubtedlyadded to his popularity. Someother artists would do well tolearn from and follow his example

both Warner Music Internationaland Virgin made available aspecial Phil Collins interview onCD: "The CD interviews were in-tended to create a promo packagethat was different] recalls PeterRitchie "Every major release hasa promo pack usually made up ofthe same sort of things but wewanted to do something different.The whole purpose was to getcoverage on radio stations whichPhil was not going to be able tovisit in person. The general reac-tion seemed to be pretty good andusage was good... we gainedsome valuable airtime!'

laquelyne Ledent-Vilain agrees:"The CD interviews were valu-able They were a good tool for usto use in Europe as it was impor-tant for stations he could not visitto have something they could use

PHI with Virgin Records team at Me end (-tam party. From Mr: Nick Gadwyn, JonWebster. Libby Gr;ffo, Jeremy Lascelles, P II Coffins, Tony Barker, Mark Williams and

Mike Lawrence

to help the sales of their records:'Robin Valk, head of music at

BRMB in Birmingham, is anotherwho believes that Phil Collinsleads by example. "He is a verybusy man who has found time tovisit BRMB pretty regularly and ifhe has done this with stationsaround the country then it mightaccount for his enormous popu-larity. He has worked very hard intems of promotion.

"Of all the major stars PhilCollins does more than his fairshare of promotion and is

generally very accessible... he is agood interview and good value formoney in terms of radio promo-tion. There are those stars whoonly come down off the mountainwhen it suits them... but he is notone of them:"

CD interviewsWith the radio stations andnovspapers which were not ableto get a personal one-to-one inter-view with Phil Collins in mind,

You have to remember that a com-plete European promotional tourwould take two months and PhilCollins does not have that sort oftime!'

Europe's radio stations appearto be split on the value of CD in-terviews. Laurent Bouneau atSkyrock: "We didn't need to use itbecause Phil came to us but wewould have used the CD inter-views!' Frits Spits, presenter atNOS in Holland: "I don't par-ticularly like them, the questionsare fine but they are not my ques-tions and that makes the interviewless personal. I have used thembut I don't really like them doingit:'

Bmno Ployer from RadioDimension Sumo: "The CD in-terview was very interesting butwe didn't use it as Phil came toour studios. If the artist was notaround we would probably haveused them... but not as a straightinterview... we would have usedthem around tracks from the

album!'Rafael Revert at SER: "I will

use CD interviews but only if Iknow we are the Ent station inSpain to get them. They are agood idea, especially if the artistcannot visit the station!' Domini-que Duforest from NR1 has asimilar opinion: "The CD inter-views are not for us... we only useartists' interviews if they came in-to the studio or we can go out anddo our own interview on the road.But I can see the value of them forother stations which Phil was notable to visit:'

Werner Hoffmann at WDR: "Iwould never use CD interviews onmy show but there are other showson our station that would usethem:' Lutz Ackerman fromNDR 2: "As a large station inGermany we would do our owninterviews with major artists andwould certainly never use the CDinterviews. The size and impor-tance of our station requires us topresent our own interviews!'

In the UK the situation wasvery much the same. Phil Riley atRadio Aire, a station that PhilCollins did not visit: "We did usethe CD but, it has to be said,

to getting access to the artist butwe would only use them for majorartists like Phil Collins, Springs -teen or Michael Jackson:'

Robin Valk at BRMB takes asimilar view: "The syndicated in-terviews are something we woulduse very reluctantly and very spar-ingly. We do appreciate them andwould never say no to them asthey have value but I would rathertake the time to send someone toLondon to do an interview if theartist wasn't coming to Birm-ingham!'

Paul Williams at BBC Radio Iis another who would not use asyndicated interview: "Radio 1

would not use promo CD inter-views... it is our policy to havethe person in the studio or at leaston air in person if we go out anddo an interview. That accessibilityis important for us in terms ofpromotion. But they are a bril-liant idea for smaller stations and,let's face it, there are always goingto be places where the artists can-not get to because of schedules!'

In Denmark, Bo Berg, fromThe Voice of Copenhagen, madethe best of not getting Phil andmade do with the CD. "It was agood idea and we used it in aclever way. Normally, you can seeinto our studios at street level

through the windows but this time

SPECIAL SUPPLEMENT

PM poses ebb awns. Music International staff at the New York end -o( -tour party. From kr (Mont row) - Tony Smith manager),Cashes and Kirk can Hengel; (middle raw) Mottos Wacbuneister (Warner Music Sweden). Eva Dada (Warner Music rosin), KwHayashi (Warner Music Japan), Peter Ritchie (Warner Music International), Elena Zannoni (Worner Music cab). Jequel ne Ledent-Vilain (Warner Music Europe). man-Nael °gone (Warner Music France), and Tim Cabbin (Warner Music Australia); (back now)- Lars Bennicke ( Werner Music Denmark), Alexander Meows (Warner Music Germany and Dick Pieeen (Warner Music Holland).

we pulled down the curtains andtold people that Phil Collins wasbeing interviewed in the studio.There were crowds outside justlooking at the curtains and listen-ing to the interview through thespeakers we set up outside...everybody seemed to enjoy it!'

Serious Hits...Live!But what has unquestionablybeen Phil Collins's year thus fardid not end with the success of. .. But Seriously and a record -breaking world tour, There is nowa double live album and longformvideo which are set to completePhil Collins's domination ofEuropean music in 1990,

Peter Ritchie has been busyputting together the new cam-paign: "The live album will bepresented as a greatest hitspackage as there are no plans for acompilation hits album. Thisalbum will stand as Phil Collins'sgreatest hits and this is how it willbe presented, with the title SeriousHits.. . Live!

"Again, both Phil and TonySmith have been closely involvedwith all the sales material, mer-chandising and TV commercialsto go with the new album. We willprovide all our affiliates with thebasic tools and guidelines andallow them to adapt the campaignto meet their local market condi-tions. They have freedom to becreative and imaginative. The in-store merchandising is basedaround the carousel theme usedon the live shows and it shouldcreate a tremendous impact as awindow display, especially as we

come up to Christmas."We don't really expect Phil to

be available for promotion workthis time around... it would beunrealistic after he has spent 10months touring... so there will be

both a CD interview an video in-terview available This I've albumis essentially a marketi g albumand it is up to all of s aroundEurope to create clever effective

canner 9 0,9,, 9

(monomer,

TT -TANKS PHIL,AND, DOUBLESUCCESS WITH

THE ALBUM

TRINIFOLD TRAVEL

TRINIFOLD TRAVEL LTDWEST END HOUSE, 11 HILLS PLACELONDON W1R LAG U.K.PHONE, 071 734 5577 FAX: 071 839 3690

MUSIC

EDIA

56 MUSIC A MEDIA November 10, MO MUSIC L MEDIA November 10, 1990 SrAmericanRadioHistory.Com

SERIOUS

CONGRATULATIONS

ON YOUR CURRENT

SUCCESS,

GOOD LUCK WITH

THE LIVE ALBUM

FROM YOUR

EXTREMELY SERIOUS

PUBLISHING COMPA

rornInued from page 7

and imaginative marketing cam-paigns!'

Virgin's Libby Griffin agreesthat the live album is very much agreatest hits collection: "Not onlythat, it is also a collection ofPhil's favourite tracks, as he hadto edit a two -and -a -half-hour

show into a double album, so hehas included the tracks he wanted.The shows were fantastic and thisis a record of the shows. We arelooking at TV advertising usinglive footage from the shows inconjunction with the albumgraphics!'

Warner Music Europe's RainerFocke will be coordinatingactivities in Europe "The back-bone of the campaign will be TVadvertising wherever possibleAgain this will be humorous andamusing. That will be the firstmajor push, then the various ter-ritories will build and create theirown campaigns and plans...local ideas are important to add tothe material that is supplied cen-trally'

Airing the live LPOne of the problems that occa-

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sionally faces a live album is thatof radio play. Focke is confident"I don't see any problems withairplay. The live album will con-tain different versions of thesongs with all the atmosphere ofthe shows. I believe radio stationswill play the live album... all hiswork over the past year has builtup a lot of goodwill towards PhilCollins in Europe and he is verypopular!'

And the men from the radiostations across Europe seem to bein agreement with Focke. As FritsSpits says: "Nowadays, live al-bums are a much better qualitythan they used to be... the pro-duction is better and they have thesame power and quality as studioalbums. I will probably play Phil'slive album - if it's as good as theshow I saw then I'll be satisfied:'

Bruno Ployer adds: "As we area hit -orientated station we couldplay old hits as well as new onesbut sometimes the length of a livetrack is a problem. The quality,length of the song and thepopularity of the artist are thefactors we would considerrLaurent Boun.0 has similar con -c..: "We do not usually play

iiroineorre

7449 SoUllefid

'bad ow de

HERE'S TO HE LAST Ill YEARS OF VERYFOND MEMORIES OF WORKING WITH YOU..

VAL & THE GANGostts

ive tracks although it does de-pend on the quality of the recor-ding and the artist:'

Rafael Revert dooes feature livetracks but explains: "They are nota problem for us although weusually try to feature new tracksor a different version of a hit songrather than just a live version ofan old recordi' Lutz Ackermannmakes a similar point: "Livetracks are not a problem so longas they are not too long, of goodquality and if the audience noiseis not too loud. nib would preferto play something new rather thanjust a live version of an old song.But we are happy to programmelive tracks!'

Bo Berg has no such reserva-tion, "So long as the quality isgood then I have no problem withplaying live tracks and 1 will cer-tainly play live tracks from PhilCollins' album because he is a

major artist for our station!'The fact is that Phil Collins is a

major artist by any standards....Pal Seriously has been in theUK album chart every week sinceits release a year ago and it toppedthe European Top 1W for 16 con-secutive weeks. Who said niceguys don't win?

PHIL COLLINS

"THE SERIOUS TOUR"TOKYO, YOKOHAMA, OSAKA

NAGOYA, HIROSHIMA

WE'LL ALWAYS REMEMBER THE FEELINGTHANK YOU, PHIL -SAN, FOR SHARING

UDOSEIJIRO UDO, PRESIDENT

#2 Miyachu Bldg., 3-8-37 Minami-Aoyama, Minato-ku, Tokyo 107 JapanTel: (03) 402-7281 Fax: (03) 402-8922

MUSIC A MEDIA - November 10,1990

MUSIC

;11

StAmericanRadioHistory.Com

THANKS FORSOME SERIOUS MERCHANDISING

110C11111

NEW YORK TORONTO LONDON TOKYO SYDNEY

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On Tour - 50 Dates In Four MonthsPhil Collins's t..But

Seriously' European tourwas a massive event

which visited II countriesduring a four -month

period between April andJuly this year. Nearly 50

concerts took place atvenues as far apart as

Birmingham and Madrid,Stockholm and Dublin.

There were II concerts inGermany and 16 in the

UK, including five nightsat London's Royal Albert

Hall and Wembley Arena.

IDverseeing the whole ofthis event was John Gid-dings of Solo Promo-

tions. He had the dual role of pro-moter for all the UK dates andagent for the concerts in continen-tal Europe. Even an experiencedpromotor and agent such as Gid-dings looks back on the Phil Col-lins tour as a very special event.

"Without doubt it was one ofthe most incredible tours I haveever been involved with. The ticketdemand throughout the UK andEurope was extraordinary...them were at least 50 people ap-plying for each ticket!

"I have never seen an artistwork so hard as Phil Collins, notjust performing for over two -and -a -half hours, but finding time todo press, radio and TV interviewsas well... he would find time foremrybody!'

As he allocated the shows inEurope to individual promoters,it became clear to Giddings thatthey only wanted one thing:"They all called and wanted himto do open air concerts becausethe ticket demand in every conntry was ohs uge.

"But throughout the planningof the tour Phil said he did notwant to do outdoor concerts, butto play mom intimate indoorvenues. In the end, the ticket de-mand was such that he did agreeto do two open air concerts inGermany!'

Peter Rieger Concert Promo-tion was in charge of the Germanleg of the tour and Peter Riegerrecalls the story of the outdoorconcerts: "I talked to Tony Smithand Phil about outdoor concertsbut they refused me on more thanone occasion. I even flew to NewYork and got refused again... I

usil cam use Sr stage

was very upset and left very quick-ly. Having got one outdoor showfor Hanover, I still persevered andfinally Phil told Tony that hewould do a second outdoor con-cert in Hanover. He really onlywanted to play indoor venues butI think he likes German au-diences!'

Interestingly, Phil Collins'European tour was put togetherwithout any major sponsorship."Them was no sponsorship atall!' explains Giddings, "becausePhil didn't want any, It was moreimportant to him that we col-lected money for the homeless at

every show we did... he was moreconcerned that this took placerather than taking money farhimself from sponsors!'

For Peter Rieger, one of Ger-many's leading promoters whohas worked with many of theworld's major artists, Phil Collinsstands out as an extraordinaryman. "He is a total professio-nal... to be honest I don't knowanyone else who works like hedoes. He is business -like but also avery nice guy. Perhaps because hehad success for over 15 years heknows how to handle it betterthan some younger artists. He is

not demanding at all - not in anunreasonable way - but you knowyou have to deliver a professionaloperation!'

John Giddings has similarthoughts: "The biggest pleasurewas that everyoneteam, from Tony Smith and Phildownwards. They am in control ofeverything they do and the way inwhich it's done They demandprofessionalism and their attitudeand hard work encourages every-body else to be just as profes-sional!' 0

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SPECIAL SUPPLEMENT

"I Want To Stand Up And Be Counted"A year after he began the promotion work for t ..But

Seriously; and less than a month after finishing theworldwide 'Serious' tour, Phil Collins is at it again.

This month (November) sees the release of his'Serious Hits... Live' album and October meant yet

more promotional work for the man dubbed"the hardest working superstar in the business':

At Shepperton studios inEngland, Collins was

spending a day osten-sibly making a TV commercial forthe new album. That in itself is afive or six hour job. Yet, in bet-ween takes and scene changes,Collins seas busy doing both asyndicated radio and video inter-view (complete with pages andpages of station IDs), dealingwith a separate video crew makinga documentary... and talking toMusic & Media. "It's like doingLive Aid in one room" was howhe summed up the day.

Grabbing a chance while thecrews changed scene two intoscene three of the TV commercial,Collins talked about Europeanradio. "I don't listen to muchradio while I'm on the road butsome stations stick out in mymind as stations I usually visit.They are always so different asyou go around Europe. Some of

the French stations are quitechaotic and some of the Germanstations are very together in a sortof BBC way. I know there are anawful lot of radio stations outthere and we did quite a lot ofthem that needed to be done

"What we did varied from sta-tion to station; some wanteddetailed information about thesongs while others wanted to justplay the songs while we talkedabout various things and themusic played in the background!'

As he travelled around Europevisiting radio and TV stations anddoing press interviews, Coffinswas aware of people's surprise atseeing him: "It was weird, peoplekept saying 'we don't get artists ofyour calibre or status doing thissort of thing. To me it wasstrange; I have an alternative. Ican either let people in the mediamake up their own minds or I cango out there and tell them.

Vhil Collins wish BlchaNroman, as they appeared in the iv commerce, for the. But Seriously' album... Branson as the salesman and Collins as the customer.

"I am not trying to attract at -tendon or set standards for otherartists; you have a choice ofwhether you're going to do it. I

chose to do it because there werequestions that were going to beasked and conclusions whichassume things about my album orsongs and I don't like assump-tions. People wit always make uptheir own minds but at least I

would like to steer them in theright direction:'

The idea that Phil Collins is aman who will do "anything" topromote his albums is somethingthat Coffins is at pains to correct:'There am things I certainlywon't 4p. I take advice from peo-ple on which stations to visit andwhich interviews to do and thenwe get on with it. For instance, ona day trip to France I will work allday quite happily... that is what Igo there foe'

Collins has fond memories ofhis visits to radio stations in Italy

and France particularly: "You getthe feeling that anything can hap-pen on French and Italian radio.There's always a dozen people inthe control room. It's sort of quitelodse but stiff together in that in-imitable Italian and Frenchfashion:'

As another Phil Collins albumcampaign takes shape, Collins ex-plains just why he gets so involvedin every facet of the marketingand promotion of his albums: "Iwanted to stand up and becounted.

"If people saw things that theydidn't like. in the ads or on theposters for my albums I wanted tosay that was me, me it was myidea, or, it was my fault. I didn'twant other people answering forme. Album covers, posters, themarketing... everything, it's arepresentation of me andtherefore everything relating tome should be something I'mproud or ' 0

Thanks For Some Serious Design

Wherefore A-12 T ?32 GALENA ROAD LONDON W6 OLT

nieph,rse: 081-'41 9.933

MUSIC

MEDIA

MUSIC A MEDIA November 10,1990 SI3AmericanRadioHistory.Com

HUGH PADGHAMPRODUCER

FACE VALUE HELLO, I MUST BE GOING NO JACKET REQUIRED ...BUT SERIOUSLY

DENNIS MUIRHEAD MANAGEMENT202, FULHAM ROAD, CHELSEA, LONDON SW10 9PJ

TEL: 071 351 5167 FAX: 071 352 1514

SPECIAL SUPPLEMENT

On The Record - A Phil Collins DiscographySolo album releasesFRP Thlue

Bella I Misr Be Going!

1. Jo. Required

Th"ERS (oOno of special minims of 6 so. horn

Ain Janke Required)

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10 years of serious promotion!andwe

lovedeveryminute

ofit.

C H

The Flying Dutchman team: Jan, Karen, Rick, Martin, Anneke and TheoRijnsburgstraat 11 1059 AT Amsterdam Tel: 31.20.6691981 Fax: 31.20.170 856

MUSIC

ro0MEDIA

6 MOM Now.mIter 10.1.0 SISAmericanRadioHistory.Com

Taken at face value, this man requires no jacket.But seriously, he must be going with...

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