7/27/2019 Music Video_2012 Yearbook.pdf

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M U  S I   C V I   DE  O

49

Film took a slightly smaller share of sales in the wider

market in 2011 even though the top four best sellers (the

two Harry Potter Deathly Hallows titles, The Inbetweeners

Movie and The King’s Speech) were all classified in this genre.

Music was one of only three genres to increase its share,

alongside Children’s (whose big seller was the animated

feature film Despicable Me) and Other, which includes live

comedy titles such as those by Peter Kay and Lee Evans,

who both featured in the year-end top 20.

 The success of Take That’s Progress Live helped propel

Universal Music’s share back up above 25% in 2011

although the continued success of Andre Rieu – who had

a remarkable 10 titles in the music video top 100 – also

contributed significantly. Universal Pictures’percentage

also rose, to 15.8%, ensuring it moved up to second place

in the table from fourth in 2010. Its successes included the

cast recordings of Phantom Of The Opera and Les Misérables

and popular titles from Michael Jackson and Cliff Richard.

XL Beggars’ first significant share in three years was attributable

to Adele’s November-released Live At The Royal Albert Hall 

while Elevation Sales took a much improved 2.1% thanks

to the popularity of their George Harrison documentary

Living In The Material World .

Music increases share of market in 2011

Music Video – Market Share and Sales by Genre

TV Music Sport/Films Children’s Video Video Fitness Other

2007   68.7 11.7 12.9 2.2 1.4 3.1

2008   69.6 11.1 13.2 1.7 1.7 2.7

2009   67.9 12.0 13.7 2.0 1.4 2.9

2010   65.5 14.4 14.1 1.9 1.5 2.7

2011   64.0 15.6 14.1 2.0 1.3 3.0

Source: Official Charts Company

Video Sales by Genre (% across)

2006 2007 2008 2009 2010 2011

Universal Music   15.4 16.5 18.4 25.1 16.6 26.4

Universal Pictures  6.0 5.0 5.6 5.7 13.2 15.8

Sony Music 16.1 18.8 22.0 20.1 14.5 11.4

Eagle Rock    5.1 6.5 5.0 4.8 6.1 6.0

Paramount Home Ent.   1.0 0.9 1.3 0.5 0.6 4.1

XL Beggars   - - 0.1 - - 3.3

Sony Pictures 0.2 - - 0.1 14.7 2.8

EMI Music   11.3 9.2 8.0 5.1 4.2 2.4

Elevation Sales   - 0.1 0.3 0.3 0.2 2.1

2entertain  1.5 1.9 1.6 6.2 4.3 2.0

Warner Music Int.   - - - 4.1 3.0 1.7

20th Century Fox   0.7 0.9 1.6 0.8 0.5 1.7

Warner Home Video   1.3 1.5 1.0 6.8 2.3 1.2

Lace DVD   0.1 0.1 0.8 - 1.0 1.2

Demon Music Group   3.2 2.0 2.4 1.7 0.3 1.2

Kaleidoscope   - - - - - 1.0

Opus Arte   0.3 0.3 0.4 0.5 0.7 0.7

Revolver Entertainment  0.1 0.1 0.1 0.1 - 0.7

Entertainment One   - - - - - 0.7

Chrome Dreams   0.6 0.5 0.5 0.7 0.6 0.6

Source: Official Charts Company

Music Video Market Share by Company (% units) (% units)