How Effective is the combination of the main product and ancillary texts ?

The combination of my main product and ancillary texts are really strong and are instantly recognisable that they are connected.

The main links that stand out between my ancillary texts and main products are the constant use of the colours red and black. These were the two colours I wanted to go for because they have a strong contrast, and when used together, they really stand out. It also represents a dark, but rave theme feel about it.

There is also a strong correlation between the use of the masks on the digi packs and the advert. This is to maintain continuity with all my products to create a brand identity which creates a signature for each of my products. This makes it instantly recognisable to the audience and makes it clear that they are all linked and related. This originality shows the audience what the main stylistic features are which makes it a good marketing strategy. My use of media language ( Shot choice arrangement of font, styling of artist all correlate to the generic forms and conventions of drum and bass/techno). My audience feedback has also stated that there is a good relation between my main product and ancillary texts.

(Advert)

(The front and back of the digi pack)

(Music video)